Mercedes-Benz unveils the ‘private suite on wheels, the all-new V-Class Extra LWB: Redefines the luxury personal mobility segment in India
Mercedes-Benz will start the local production of the V-Class in India
Extra-Long Wheelbase; AIRMATIC suspension, Luxury Seats, AMG Line Exterior, Ventilated Seats as standard for the Indian customers. The ‘introductory price’ of the V-Class (Diesel V300d and Petrol V300) is Rs. 1.4 crore ex-showroom, all India.
Mumbai: India’s most desirable luxury car maker Mercedes-Benz today, launched the all-new V-Class, redefining the strongly evolving private luxury mobility space in India. The New V-Class seamlessly combines unparalleled space, luxurious comfort and avant-garde design creating an atmosphere of luxury, space and freedom, unprecedented, providing a serene and composed environment to customers, in the lap of luxury and privacy, while on the move.
Available in the extra-long wheelbase configuration (5,370 mm length, 3,430 mm wheelbase, 1,928 mm width, 1,880 mm height) as standard, the V-Class is designed for those who command their environment and appreciate the freedom to move in unparalleled comfort.
Addressing the growing trend of ‘personal luxury space’, the V-Class represents a new category of luxury mobility: an oasis of personal space, freedom and luxurious comfort for power elites, trendsetters and affluent Indian families, who value exclusivity and security.
With the V-Class, Mercedes-Benz offers discerning customers a ‘Private Suite’, that is designed to transform every journey into a deeply personal experience, creating a curated space on wheels. The V-Class truly becomes a private suite on the move, highly refined, spacious, and shaped around the customers individual preferences. Increasingly Indian families are preferring luxury private vehicles for family travel, accompanied by pets and the V-Class is aimed at such families with diverse requirements. The V-Class will be an additional vehicle for these families for whom travelling in luxury, with freedom and privacy remains of utmost importance.
The sophisticated 6-seat layout features first-class luxury individual seats in the second row with 3-stage ventilation and massage, calf support, deployable cupholders, and wireless charging. The third row breaks new ground as the first vehicle in its segment to offer ventilated seats, complemented by 3-point seat belts, ISOFIX child seat anchorage, and USB charging ports. The front row offers electrically adjustable and ventilated seats with cushion length adjustment, establishing a luxurious command centre.
The cabin ambience is elevated by 64-colour ambient lighting, a Burmester® surround sound system with Dolby Atmos offering 15 loudspeakers delivering 640 W of output, THERMOTRONIC automatic climate control, heat-insulating glass with sunblind, and the ENERGIZING Comfort programme with up to ten harmoniously tuned wellness modes including nature soundscapes. Electric sliding doors on both sides can be operated via the key, exterior door handle, driver’s seat, or a button on the door panel, while the electrically operable split tailgate allows easy loading even in tight spaces.
Local Production: Strengthening the ‘Make in India’ Commitment
Mercedes-Benz India will commence local production of the V-Class. This strategic move reinforces the company’s three-decade-long commitment to the Indian market. Mercedes-Benz announced the start of local production of the uber-luxurious Mercedes-Maybach GLS SUV. The V-Class will be the second product Mercedes-Benz announced for local production this year.
Annexure:
Product Specifications: Mercedes-Benz V-Class
Media Contact:
Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com
Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com
About Mercedes-Benz India:
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz's world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz's Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. MercedesBenz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles- EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India. The 'Made in India' SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the 'Made in India' EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric 'direct to customer' business model in India, as one of the first markets to roll-out this business model, redefining customer experience
EQS SUV 450:
The EQS SUV 450 now offers an even more dynamic and luxurious presence with the addition of the AMG Line. This enhancement brings a sportier aesthetic and refined details, previously available only on the EQS SUV 580, allowing customers to experience heightened visual appeal and performance-inspired styling.
Furthermore, to ensure supreme comfort for all occupants, the EQS SUV 450 will now feature active Rear Seat Ventilation, this enhancement signifies a broader integration or an upgraded active system, ensuring optimal climate control and comfort for rear passengers on every journey.
With the introduction of 7-seat configuration, the two features Energizing air control plus and Spare wheel will not be available with the EQS SUV 580. These changes are linked to packaging constraints and space optimization required to accommodate the third-row seating.
Key highlights:
• AMG Line - Make an uncompromising statement with athletic presence of AMG bodystyling and 21" AMG light-alloy wheels. The AMG front apron in A-wing design and the rear apron with chrome accents make a powerful impression.
• AMG multi-spoke alloy wheels - Light-alloy wheels aerodynamically optimised, painted in high-gloss black with a high-sheen finish
• Rear Seat Package Plus - Extremely comfortable journeys in the 2nd seat row: in addition to the standard Rear Seat Package, you also receive seat ventilation for the outermost seats. With the MBUX rear tablet, passengers can control the vehicle's comfort functions and MBUX multimedia system.
EQS SUV 580:
The EQS SUV 580 reaffirms its exceptional versatility with the highly sought-after 7-seat configuration. This option, which was earlier sold out, allows for increased passenger capacity without compromising on luxury or space, making the EQS SUV 580 an even more compelling choice for families and those requiring flexible seating arrangements.
In line with our commitment to ultimate passenger comfort, the EQS SUV 580 also receives the addition of active Rear Seat Ventilation, and this update emphasizes an upgraded active system, providing a consistently pleasant and refreshing environment for rear occupants.
With the introduction of 7-seat configuration, the two features Energizing air control plus and Spare wheel will not be available with the EQS SUV 580. These changes are linked to packaging constraints and space optimization required to accommodate the third-row seating.
Key highlights:
• 3rd row of seats - The fully-fledged 3rd row of seats for 2 additional passengers can be quickly folded in and out at any time. This way you can use flexibility according to your needs. With the EASY-ENTRY system, passengers can sit comfortably in the 3rd row.
• Rear Seat Package Plus - Extremely comfortable journeys in the 2nd seat row: in addition to the standard Rear Seat Package, you also receive seat ventilation for the outermost seats. With the MBUX rear tablet, passengers can control the vehicle's comfort functions and MBUX multimedia system.
Media Contact:
Mercedes-Benz India:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com
Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com
About Mercedes-Benz India:
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes- Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.
The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.
Mercedes-Benz India announces price correction across entire model range from 1st January 2026
Adjustments of up to 2% reflect ongoing forex challenges as Euro-INR exchange rate consistently remains above INR 100 mark in 2025, significantly higher than historical averages
Mercedes-Benz continues to shield customers from full impact of the currency movement, by only passing on marginal costs to the market
Mercedes-Benz India is considering further quarterly price adjustments, to reach closer to the current forex levels
• Ex-showroom price adjustments up to 2% effective 1st January 2026 across Mercedes-Benz model range
• Price hike driven by increased material costs, inflationary pressures, and logistics expenses leading to higher operational costs for Mercedes-Benz
• These rising expenses have been creating substantial pressure on Mercedes-Benz’s business operations necessitating price correction
• Mercedes-Benz is absorbing the majority of cost pressures, passing a nominal portion to the market
• This price correction has been necessitated to offset rising operational costs for sustainable business
• Adjustment quantum varies by model based on local content versus import dependency
• With tailored financing options, Mercedes-Benz Financial Services offset price impact of the majority of financed purchases, providing smart solutions to enhance overall ownership experience
Pune: India's most desirable luxury carmaker Mercedes-Benz India today announced a pricing adjustment across its entire model range, effective from 1st January 2026. The price correction capped at 2%, reflects sustained forex pressures that have characterised the luxury automotive landscape throughout 2025. In addition, rise in input costs, commodity prices, increased logistical expenses in combination of inflationary pressures have been creating significant pressure on the company’s bottom line, necessitating a price correction.
Throughout 2025, the Euro-INR exchange rate has traded persistently above INR 100 mark, representing a significant deviation from earlier period. This currency environment has created substantial cost pressures across the supply chain, affecting both imported components for local assembly, as well as import of CBU (completely built vehicles). Despite the company's aggressive localisation strategy, which continues to absorb bulk of increased costs, a selective price adjustment has become essential to maintain operational sustainability.
MBFS structures solutions for affordability:
Recognizing that product substance and price underpins the luxury automotive market, Mercedes-Benz Financial Services has developed tailored financial products to mitigate any EMI impact from this price adjustment. With 80% of Mercedes-Benz purchases in India involving financing, and MBFS directly facilitating approximately 50% of total brand sales, Financial Services plays a pivotal role in driving ownership ecosystem for Mercedes-Benz.
Media Contact:
Mercedes-Benz India:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com
Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com
About Mercedes-Benz India:
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.
The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.
“SKYLine represents a significant step towards managing our customer service operations, being a key lever that will significantly enhance customer’s experience. This bespoke DMS is built by Zoho for our dealer partners, making it seamless and highly integrated into our global systems, redefining customer journey. With SKYLine, we are setting a new benchmark in customer experience by blending technology with personalized service. We are proud that Zoho developed a world-class, highly secured and local ‘no code-no source’ platform like SKYLine for the Indian customers, underlining the unmatched prowess of Indian technological innovation, having international adaptability. SKYLine brings transparency, efficiency, and control into every service interaction, empowering customers, while delivering an elevated experience which they desire from Mercedes-Benz.”
Santosh Iyer, Managing Director & CEO at Mercedes-Benz India
• SKYLine ensures a seamless and transparent journey across every touchpoint — from appointment booking to vehicle delivery
• Powered by automation and AI-driven analytics, it offers personalized and proactive service experiences, real-time status updates, and quick turnaround time that enhance convenience and trust
• The integrated Customer Portal provides one unified 360° view of service history, invoices, and campaign information, making the ownership experience effortless and engaging
• Partnership with Indian technology major Zoho reflects Mercedes-Benz India's commitment to deliver state-of-art customer journey and seamless ownership experience developed locally
• Developed entirely in India over two years, SKYLine digitises the complete service journey across Mercedes-Benz's nationwide dealership network
• The platform enables real-time service tracking, digital estimate approvals, and seamless customer communication enhancing customer experience
• Now live across all Mercedes-Benz dealerships in India, it replaces legacy systems with new age integrated digital infrastructure
• ‘SKYLine’ roll-out backed by over 5,000 man-days of user acceptance testing and 3,000 man-days of training
Pune: Mercedes-Benz, India’s most desirable luxury automobile brand today, announced the launch of ‘SKYLine’, a ‘Made in India, for India’ bespoke end-to-end Dealer Management System (DMS) developed grounds up, in partnership with Zoho. Built on Zoho CRM and implemented by Zoho’s Enterprise Business Solutions (EBS) team, SKYLine redefines seamless customer journey by offering unique customer benefits from vehicle reception to vehicle delivery. SKYLine combines dealer-level autonomy with centrally governed processes, delivering a fully digitized and integrated platform across Mercedes-Benz India’s nationwide dealership network, elevating customer ownership experience significantly.
Designed to modernize operations and elevate customer experience, SKYLine digitizes the entire service lifecycle from booking to delivery through real-time data integration, streamlined workflows, and unified backend operations. The result is enhanced operational efficiency, transparency, and a premium, brand-aligned experience for both customers and dealers.
Now live across all dealerships in India, SKYLine marks a transformational shift from legacy infrastructure to a cutting-edge decentralized architecture. Each Mercedes-Benz dealership will now operate on its own dedicated Zoho CRM instance, enabling autonomy while ensuring compliance with centrally defined standards. SKYLine seamlessly integrates with Mercedes-Benz’s legacy HQ systems without requiring any changes at the HQ end, enabled by a robust transformation layer co-developed with Zoho to manage all downstream communication.
To achieve this vision, Mercedes-Benz India needed to balance dealership autonomy with OEM-level control and enterprise-wide standardization while addressing the constraint of not modifying HQ systems. Zoho addressed these requirements by co-creating a vertical, multi-instance architecture powered by Zoho CRM and Qntrl, its workflow orchestration platform. The middleware layer, developed in tandem with Qntrl, enables real-time synchronization across systems and regions by supporting REST, SOAP, file-based, and other legacy protocols.
“SKYLine is a technology marvel born of close collaboration and co-creation. When Mercedes-Benz India came to us with a vision that had no off-the-shelf solution, we saw an opportunity to build something truly unique. Together, we have built a decentralized platform that empowers each dealership with autonomy, while maintaining central control and real-time HQ integration. To meet these complex needs, we co-developed middleware capabilities alongside our evolving Qntrl platform, enabling seamless communication across legacy protocols. This project reflects what’s possible when product teams and customers come together with a shared sense of purpose and a commitment to solving real-world challenges.” Mani Vembu, CEO, Zoho
SKYLine now orchestrates the full spectrum of customer service processes comprising:
Service booking, digital check-in, vehicle inspection, real-time estimate approvals (to be activated soon), job card creation, skill-based technician assignment, live job tracking, proactive communication, quality control, and post-service feedback collection.
These connected workflows replace fragmented systems with a seamless, paperless customer journey. Beyond service, SKYLine streamlines diverse dealership operations including courtesy car management and pre-owned vehicle refurbishment and resale.
Dealerships can track courtesy car availability via a visual dashboard, while pre-owned workflows centralize one of the fastest-growing business segments. Embedded analytics provide real-time insights to both dealership managers and OEM stakeholders, enabling informed, data-driven decisions.
The rollout was backed by over 5,000 man-days of user acceptance testing and 3,000 man-days of training, ensuring strong adoption across all locations. Zoho EBS led the end-to-end delivery, from design to post-implementation support, while engineering secure middleware integrations that enabled seamless data exchange with Mercedes-Benz’s European HQ systems. This included advanced data transformation, asynchronous processing, and multi-protocol communication, making SKYLine one of the most technically complex and strategically significant DMS deployments in the region.
Media Contact:
Mercedes-Benz India:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com
Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com
About Mercedes-Benz India:
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.
The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.
Introducing the G-Tribe Escapade Experience
Mercedes-Benz, in collaboration with Cougar Motorsport, is launching the inaugural G-Tribe Bhutan Escapade, an exhilarating SUV adventure designed exclusively for customers and inspired by the iconic G-Class. Scheduled between November and December 2025, the escapade spans three thrilling journeys from India to Thimphu, Punakha, and Paro in Bhutan. Customers will take the wheel of a specially curated fleet of Mercedes-Benz SUVs - including the AMG G 63, G 580, EQS SUVs, GLS, GLE 450 4MATIC, and AMG GLE 53 4MATIC+ Coupé - and experience breathtaking Himalayan landscapes, rich culture, and gourmet moments. This promises an unforgettable exploration of luxury, versatility, and the iconic terrain-conquering spirit of the G-Class.
Media Contact:
Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com
Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com
About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.
The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.
Pune: India’s most desirable luxury car maker Mercedes-Benz today, announced its best-ever September sales, growing by a robust 36% compared to September 2024. The record monthly sales is strongly driven by Government’s GST 2.0 reforms which buoyed customer interest and resulted in increased purchase, that has been on hold since middle of August. The GST 2.0 reforms is reflected in the Navratri Sales, which witnessed ~2500 units retailed in the nine days of the festival, making it the highest ever Navratri sales for Mercedes-Benz in India.
The highest ever September 2025 sales also drives Mercedes-Benz’s highest ever Q2 FY 25-26 sales performance with 5119 units retailed. The best-ever sales performance in Q2 FY 25-26 was buoyed by steady demand across ‘Core Luxury’ and ‘Top-End Luxury’ vehicles. The sales momentum in Q2 FY 25-26 was driven by growth in the top-end luxury BEV portfolio, which continued its penetration of 8% in the overall sales volume of Mercedes-Benz India.
Strong demand for the Top-End Luxury segment: Best-ever monthly sales for GLS, AMG G63 SUVs and the EQS SUV in September 2025
Demand for Mercedes-Benz ‘Top-End’ luxury segment continued for the Q2 FY 25-26 with 25% penetration and 12% y-o-y growth. Top-End Vehicles comprising GLS, S-Class, Mercedes-Maybach, AMG G 63 continued to command customer preference with growing trends of hyper-personalization and customization. Mercedes-Benz’s bespoke ‘manufaktur’ range, offering personalized selection of high-quality equipment, exclusive appointments and craftsmanship, comprises 75% of all top-end luxury vehicles sold in India. AMG G 63 also registered its highest ever monthly sales despite a waiting period of more than 6 months.
Steady demand driving the ‘Core’ segment: Best-ever monthly sales for LWB E-Class, GLC and GLE SUVs
Mercedes-Benz’s ‘Core’ segment registered a growth of 10% in Q2 FY 25-26 with best-ever monthly sales for LWB E-Class, GLC and GLE SUVs in September 2025. ‘Core Segment’ continued to play an important role with 60% penetration in Mercedes-Benz India’s overall sales in India. The success of the LWB E-Class remains unchallenged in India, making it the highest selling luxury car in India with a 47% y-o-y growth for the luxury sedan in the Q2 FY 25-26 period.
Entry Luxury Segment:
Mercedes-Benz ‘Entry Luxury’ portfolio comprising the A-Class sedan and the GLA SUV continue to offer high product substance in their respective segments, driving substantial value proposition for luxury customers. Mercedes-Benz Entry Luxury products are feature loaded underpinning a value- oriented sales approach that successfully caters to the growing aspirations of young customers. In Q2 FY 25-26, Mercedes-Benz ‘Entry Luxury Segment’ declined in a segment completely dominated by products available at a lower price point having market offers.
Top-End BEVs continue to drive Mercedes-Benz’s BEV growth:
Mercedes-Benz continued its BEV acceleration in India with a penetration of 8% to overall sales. The BEV portfolio grew by 10% with highest ever sales for the EQS SUV. The top-end G 580 Edition 1 with EQ Technology is already sold out for the year and bookings are now open for the next slot of deliveries.
(All sales figures of Mercedes-Benz India are that of retail sales)
Media Contact:
Mercedes-Benz India:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com
Mercedes-Benz Hurun India Index (MBHX) grew by almost 200%, indicating the rise of HNI wealth creation. The index shows India’s wealth creation is real and resilient, rising in tandem with GDP growth, Sensex gains, new billionaire entrants, and Mercedes-Benz car sales.
Number of Millionaires: India now has 8,71,700 millionaire households (net worth ≥ INR8.5Cr / US$1Mn), up 90% from 2021’s 4,58,000, representing 0.31% of all households.
Upward Mobility: Between 2017 and 2025, US$1Mn+ households grew 445%, US$1.2Mn+ households rose 202%, but only 5% crossed into UHNI (US$12Mn) and 0.01% became billionaires (US$1Bn+).
Maharashtra: Maharashtra leads with 1,78,600 millionaire households (194% growth since 2021), with Mumbai alone hosting 1,42,000, underpinned by 55% GSDP growth to INR40.5 Lakh Crore (US$480Bn).
Mercedes-Benz, the world’s leading luxury automobile brand, synonymous with innovation, performance, and timeless design, together with Hurun India, a leading authority on research into wealth creation, releases:
The Inaugural Mercedes-Benz Hurun India Index (MBHX)
Mercedes-Benz Hurun India Wealth Report 2025
Mercedes-Benz Hurun India Luxury Consumer
Banking Preferences: HDFC Bank voted as the most preferred Indian private bank and Citibank rated the top international private bank in Mercedes-Benz Hurun India Luxury Consumer Survey 2025.
| Top Investment Classes: Stock, real estate, and gold remain the top asset choices. 51% of survey respondents expect Indian real estate to grow in the next two years, while 38% believe it will remain stable.
| Preferred Global Cities: Mumbai tops the list of the most important global cities for the next decade, with 31% of respondents, according to the Mercedes-Benz Hurun India Wealth Report 2025, underscoring its rising global significance.
| Digital Payment Dominance: UPI apps (35%) have overtaken cards and cash as the preferred payment method, showing the growing tilt toward digital convenience in luxury transactions.
| Economic Sentiment: 83% of respondents are confident or very confident in India’s economic growth over the next three years, signalling sustained optimism.
| Investment Strategies: While 29% actively manage their investments, only 17% are risk-takers, 15% are passive investors, and 31% remain cautious, indicating a shift toward conservative financial planning.
| Overseas Investment: The USA (19%) remains the top global investment destination, followed by the UAE, with several respondents opting for a diversified international portfolio.
| Jewellery Preferences: Despite growing awareness of lab-grown alternatives, 75% still prefer natural diamonds for their legacy and authenticity. Tanishq remains the most preferred jewellery retailer. Internationally, Tiffany & Co. ranks as the most preferred jewellery brand, underscoring the enduring global allure of fine jewellery labels. CaratLane.com leads among online jewellery platforms.
| Watches & Accessories: Rolex leads in luxury watches. Gucci and Louis Vuitton top the list in accessories
| Luxury Travel & Hotels: The Mercedes-Benz Hurun India Luxury Consumer Survey 2025 finds Emirates the airline of choice for luxury travel. Taj Hotels lead among hospitality brands.
| Gifting Trends: As revealed in the Mercedes-Benz Hurun India Luxury Consumer Survey 2025, watches are the most popular gift for men (43%), and jewellery for women (50%). Toys (51%) are preferred for children, while health products dominate gifting for the elderly—highlighting thoughtful and practical choices.
| Car Ownership: The Mercedes-Benz Hurun India Luxury Consumer Survey 2025 reports that 55% of respondents own more than one car, with around 40% upgrading every 3–6 years, and around 40% holding for longer than six years, showing a preference for both value and utility.
| Hobbies & Lifestyle: According to the Mercedes-Benz Hurun India Luxury Consumer Survey 2025, travel (45%) is the top hobby, followed by reading and cooking. These hobbies reflect a lifestyle driven by experiences and enrichment. Yoga (27%) is the most preferred fitness activity.
| Digital Influence: The Mercedes-Benz Hurun India Luxury Consumer Survey 2025 highlights that social media (36%) has overtaken traditional media as the leading news source, indicating the growing impact of digital platforms among the wealthy.
| Happiness & Well-being: More than 60% of respondents rate themselves 8 or higher on a 10-point happiness scale in the Mercedes-Benz Hurun India Luxury Consumer Survey 2025, reflecting intense personal and professional satisfaction.
| Financial Freedom: When asked what amount is “enough” to feel financially free, the Mercedes-Benz Hurun India Luxury Consumer Survey 2025 found 27% citing INR50Cr, 25% saying INR10Cr, and 20% setting the benchmark at INR200Cr—showcasing diverse aspirations among respondents.
| Spending Behaviour: The Mercedes-Benz Hurun India Luxury Consumer Survey 2025 reveals that 60% report annual household consumption under INR1Cr, indicating relatively moderate consumption patterns. Tourism (32%), education (27%), and entertainment (22%) emerge as the top spending categories.
| Social Responsibility: According to the Mercedes-Benz Hurun India Luxury Consumer Survey 2025, paying taxes (30%) is viewed as the most responsible act, followed by supporting environmental causes (20%) and engaging in charity (17%)
| Luxury Cruises: Oceania Cruises (19%) ranks highest among international luxury cruise lines, as per the Mercedes-Benz Hurun India Luxury Consumer Survey 2025.
| Education Abroad: The Mercedes-Benz Hurun India Luxury Consumer Survey 2025 finds that the USA (19%) is the most preferred destination for overseas education, followed by the UK (14%). However, 42% of respondents stated they do not plan to send their children abroad.
Banking Preferences: HDFC Bank voted as the most preferred Indian private bank and Citibank rated the top international private bank in Mercedes-Benz Hurun India Luxury Consumer Survey 2025.
| Top Investment Classes: Stock, real estate, and gold remain the top asset choices. 51% of survey respondents expect Indian real estate to grow in the next two years, while 38% believe it will remain stable.
| Preferred Global Cities: Mumbai tops the list of the most important global cities for the next decade, with 31% of respondents, according to the Mercedes-Benz Hurun India Wealth Report 2025, underscoring its rising global significance.
| Digital Payment Dominance: UPI apps (35%) have overtaken cards and cash as the preferred payment method, showing the growing tilt toward digital convenience in luxury transactions.
| Economic Sentiment: 83% of respondents are confident or very confident in India’s economic growth over the next three years, signalling sustained optimism.
| Investment Strategies: While 29% actively manage their investments, only 17% are risk-takers, 15% are passive investors, and 31% remain cautious, indicating a shift toward conservative financial planning.
| Overseas Investment: The USA (19%) remains the top global investment destination, followed by the UAE, with several respondents opting for a diversified international portfolio.
| Jewellery Preferences: Despite growing awareness of lab-grown alternatives, 75% still prefer natural diamonds for their legacy and authenticity. Tanishq remains the most preferred jewellery retailer. Internationally, Tiffany & Co. ranks as the most preferred jewellery brand, underscoring the enduring global allure of fine jewellery labels. CaratLane.com leads among online jewellery platforms.
| Watches & Accessories: Rolex leads in luxury watches. Gucci and Louis Vuitton top the list in accessories
| Luxury Travel & Hotels: The Mercedes-Benz Hurun India Luxury Consumer Survey 2025 finds Emirates the airline of choice for luxury travel. Taj Hotels lead among hospitality brands.
| Gifting Trends: As revealed in the Mercedes-Benz Hurun India Luxury Consumer Survey 2025, watches are the most popular gift for men (43%), and jewellery for women (50%). Toys (51%) are preferred for children, while health products dominate gifting for the elderly—highlighting thoughtful and practical choices.
| Car Ownership: The Mercedes-Benz Hurun India Luxury Consumer Survey 2025 reports that 55% of respondents own more than one car, with around 40% upgrading every 3–6 years, and around 40% holding for longer than six years, showing a preference for both value and utility.
| Hobbies & Lifestyle: According to the Mercedes-Benz Hurun India Luxury Consumer Survey 2025, travel (45%) is the top hobby, followed by reading and cooking. These hobbies reflect a lifestyle driven by experiences and enrichment. Yoga (27%) is the most preferred fitness activity.
| Digital Influence: The Mercedes-Benz Hurun India Luxury Consumer Survey 2025 highlights that social media (36%) has overtaken traditional media as the leading news source, indicating the growing impact of digital platforms among the wealthy.
| Happiness & Well-being: More than 60% of respondents rate themselves 8 or higher on a 10-point happiness scale in the Mercedes-Benz Hurun India Luxury Consumer Survey 2025, reflecting intense personal and professional satisfaction.
| Financial Freedom: When asked what amount is “enough” to feel financially free, the Mercedes-Benz Hurun India Luxury Consumer Survey 2025 found 27% citing INR50Cr, 25% saying INR10Cr, and 20% setting the benchmark at INR200Cr—showcasing diverse aspirations among respondents.
| Spending Behaviour: The Mercedes-Benz Hurun India Luxury Consumer Survey 2025 reveals that 60% report annual household consumption under INR1Cr, indicating relatively moderate consumption patterns. Tourism (32%), education (27%), and entertainment (22%) emerge as the top spending categories.
| Social Responsibility: According to the Mercedes-Benz Hurun India Luxury Consumer Survey 2025, paying taxes (30%) is viewed as the most responsible act, followed by supporting environmental causes (20%) and engaging in charity (17%)
| Luxury Cruises: Oceania Cruises (19%) ranks highest among international luxury cruise lines, as per the Mercedes-Benz Hurun India Luxury Consumer Survey 2025.
| Education Abroad: The Mercedes-Benz Hurun India Luxury Consumer Survey 2025 finds that the USA (19%) is the most preferred destination for overseas education, followed by the UK (14%). However, 42% of respondents stated they do not plan to send their children abroad.
Mumbai, India | 18 September 2025: For the first time, Mercedes-Benz and Hurun India have partnered to publish the Mercedes-Benz Hurun India Index (MBHX), Mercedes-Benz Hurun India Wealth Report 2025 alongside the Mercedes-Benz Hurun India Luxury Consumer Survey 2025, offering a comprehensive overview of the country’s economic rise, wealth landscape and the lifestyle preferences of its millionaire households.
The Mercedes-Benz Hurun India Wealth Report 2025 estimates that India is home to 8,71,700 dollar millionaire households (net worth ≥INR 8.5 Cr each), up from 4,58,000 in 2021 – a 90% increase in four years. These millionaire families represent about 0.31% of all households in India (up from 0.17% in 2021) and are projected to continue growing in number on the back of strong economic momentum. Meanwhile, the Mercedes-Benz Hurun India Luxury Consumer Survey 2025, based on responses from 150 Indian millionaires (Average age 32 years), sheds light on their brand preferences, investment attitudes, and lifestyle trends, ranging from digital payment adoption to favourite luxury brands.
Commenting on the launch, Santosh Iyer, MD & CEO, Mercedes-Benz India, said, "India's growth story underscores the resilience and transformation of the economy, driven by a burgeoning domestic market and soaring aspiration of today’s young generation. Mercedes-Benz, with strong roots in India, remains a symbol of social prestige, financial affluence and unmatched desirability. The Mercedes-Benz Hurun India Index reflects the pulse of India's wealth creation and luxury consumption patterns, representing the sentiment of India's affluents. Mercedes-Benz remains optimistic about India's economic resilience and social progress, and our strategic patience defines our long-term positive market outlook and exuberance for India.", concluded Santosh Iyer.
Commenting on the launch, Anas Rahman Junaid, Founder & Chief Researcher, Hurun India, said, “I believe our inaugural Mercedes-Benz Hurun India Index (MBHX) truly captures the spirit of India’s economic rise. For the first time, we have an index that uniquely blends multiple indicators – from luxury car sales and billionaire growth to stock market performance and GDP – into a single yardstick of wealth creation. The index’s near-200% surge in recent years shows me that India’s wealth creation is real and resilient, rising in tandem with our broader economic progress. This index is more than a statistic; it’s a celebration of how far India has come and a benchmark for the journey ahead."
"I am struck by the extraordinary upward mobility we’re witnessing in India. In less than a decade, the number of Indian households worth over US$1Mn has skyrocketed by 445% – a surge that underlines how wealth creation is reaching a broader base of our society. This democratisation of prosperity speaks to the resilience of our economy, with opportunity spreading to millions of new wealth creators. Yet it’s also telling that only about 5% of 2017’s millionaires have become ultra-high-net-worth individuals and a mere 0.01% made it to billionaire status. It shows that while affluence is spreading, the climb to the very top remains steep. Overall, I see a nation where wealth aspirations are more attainable than ever, fueling a confident, upwardly mobile India."
"As of today, India counts roughly 8.7 lakh (871,700) millionaire households – still modest next to China’s ~51 lakh (5.1 million), and a far cry from the even larger base in the United States. I don’t view this gap as a disadvantage; I see it as our runway. It underscores the immense growth potential of India’s wealth story. In fact, with the economy set to double, we project India’s millionaires could double to around 1.7 to 2 million households in the next decade. Powered by our young demographic, technology and entrepreneurial spirit, India is poised to become the world’s fastest-growing wealth hub – gradually closing the gap with the leading economies. The best is yet to come."
"One of the most exciting aspects of India’s wealth boom is the rise of the luxury market. Our latest survey reveals that India’s millionaires are actively shaping the future of luxury consumption, influencing trends at home and abroad. We chose to shine a spotlight on the luxury segment because luxury in India today is far more than indulgence – it represents aspiration, innovation, and the confidence of a new India. As wealth grows, so does demand for premium experiences, and the next decade presents a meaningful opportunity for global luxury brands to deepen their presence in India. By honoring this segment, we acknowledge that the story of India’s wealth creators is also a story of evolving tastes and world-class aspirations."
"I would like to sincerely thank Mercedes-Benz for partnering with us on this report. This collaboration marries Mercedes-Benz’s legacy as a symbol of aspiration for India’s wealthy with Hurun’s expertise in chronicling wealth creation. Together, we have combined our credibility and insights to present a holistic picture of India’s wealth landscape. I believe this partnership sets a new benchmark – it’s a testament to our shared vision to celebrate India’s wealth creators and the luxury ecosystem that inspires them. We are proud of what we’ve achieved together, and I look forward to our continued journey in highlighting India’s success stories.", concluded Anas Rahman Junaid, Founder and Chief Researcher, Hurun India.
To track the pace and sentiment of wealth creation in India, we have introduced the Mercedes-Benz Hurun India Index – a comprehensive measure of the health of India’s high-net-worth economy.
The MBHX combines four powerful indicators to provide a holistic view: Mercedes-Benz sales and the number of new entrants on the Hurun India Rich List 2024 as proxies for luxury consumption and entrepreneurial confidence; the performance of the BSE Sensex as a reflection of investor sentiment; and India’s GDP growth as the foundation of economic strength.
The index has shown a strong upward trajectory in recent years, underscoring an accelerated cycle of wealth creation. Despite global uncertainties, high-end consumption, entrepreneurial success, and robust economic fundamentals have come together to drive momentum.
The MBHX serves as a barometer of India’s wealth ecosystem, capturing its vitality and growing global significance.
Chart 1: Mercedes-Benz Hurun India Index
The Nominal and Real MBHX move almost parallel, showing only a small gap between them. This tells us that inflation in India over this period was moderate and well-managed, averaging around 4–6% annually. Unlike high-inflation economies, where nominal measures are heavily distorted, most observed wealth creation in India came from genuine economic expansion, stock market growth, and new billionaire wealth, not simply rising prices.
In other words, the MBHX confirms that India’s wealth creation story since 2017 has been real, sustainable, and largely inflation-resilient.
Chart 2: Mercedes-Benz Hurun India Index (MBHX) (Nominal & Real)
Source: Hurun Research Institute; Mercedes-Benz Hurun India Wealth Report 2025; Hurun India Rich List 2024Bn (Billion), Mn (Million), Cr (Crore)
A new analysis of India’s millionaire households highlights the distribution of wealth across varying net-worth tiers, underscoring the growing concentration of assets at the top. The data present a clear wealth pyramid, where households rise sharply as the wealth brackets decline.
At the very apex stand 360 billionaire households, each with a net worth exceeding INR8,500Cr (US$1 Bn), collectively commanding an extraordinary INR 185 lakh crore. Below them, the affluent base expands significantly: 66,800 households hold wealth above INR100Cr, while the count of millionaire households (net worth above INR8.5Cr / US$1Mn) reaches 8,71,700.
India’s Millionaire Surge Reshapes the Wealth Pyramid, but the Climb to Billionaire Status Remains Elusive
India adds millions of new millionaires and crorepatis between 2017 and 2025, yet only a fraction ascends into the ultra-rich and billionaire tiers, highlighting broad-based affluence and steep selectivity at the top.
The Mercedes-Benz Hurun India Wealth Report 2025 reveals a transformative decade in India’s wealth landscape, characterised by extraordinary upward mobility at the pyramid's base and a sharp narrowing of fortunes at the apex.
Between 2017 and 2025, the number of Indians surpassing the symbolic US$1Mn mark (INR8.5Cr) grew by 445%, while those exceeding INR10Cr (US$1.17Mn) rose by over 200%. This surge reflects India’s rapidly expanding affluent base, driven by strong equity markets, entrepreneurship, and urban economic growth.
At the same time, upward mobility into the ultra-high-net-worth (UHNW) brackets was more selective. Roughly 5% of 2017 millionaires crossed into the INR100Cr (US$12Mn) bracket, while only 1.3% reached INR200Cr (US$24Mn). Beyond this point, the pyramid narrows dramatically: just 0.07% of millionaires progressed to INR1,000Cr (US$120Mn) and a mere 0.01% became billionaires (US$1Bn+).
These findings underline a dual narrative: India produces millions of new millionaires, yet billionaire status remains extraordinarily rare, achievable only by a select few through global-scale enterprises, IPOs, or multi-generational wealth consolidation.
Consistency with Income-tax Data:
The report’s findings are reinforced by official Income-tax return (ITR) statistics, which show that the number of taxpayers with annual income above INR1Cr nearly tripled between AY 2017–18 and AY 2023–24, rising from ~81,000 to ~2.27 lakh. Like the wealth pyramid, the taxpayer pyramid thins out quickly in higher slabs (INR5Cr+, INR10Cr+), validating the report’s conclusion that wealth mobility is potent at the base but sharply selective at the top. The Mercedes-Benz Hurun India Wealth Report 2025 positions India as one of the world’s most dynamic wealth-creation economies:
•Mass affluence is spreading rapidly, with millions entering millionaire and multi-crore status.
•Structural bottlenecks constrain progression into the ultra-rich and billionaire classes.
This wealth mobility story reflects both the democratisation of prosperity and the concentration of extreme wealth, offering critical insights for policymakers, investors, and luxury brands.
Table 2: Wealth Brackets of Millionaire Households
• 3.0-litre M 256M inline six-cylinder engine with double turbocharging produces 330 kW (449 hp) at 5,800-6,100 rpm and 560 Nm torque (briefly 600 Nm with over boost) at 2,200-5,000 rpm
• Integrated starter-generator (ISG) provides additional 17 kW (23 hp) and 205 Nm for short-term boosting and feeds the 48-volt on-board electrical system
• Latest generation MBUX with AMG-specific displays including "Classic", "Sport" and AMG exclusive "Supersport" mode featuring central round tachometer
• Fully variable AMG Performance 4MATIC+ all-wheel drive with transition from rear to all-wheel drive occurring continuously
• AMG SPEEDSHIFT TCT 9G transmission with adapted shift times, quick reactions, double-declutching function and multiple downshifts
• AMG RIDE CONTROL chassis with steel suspension, sporty spring-damper set-up and adaptive adjustable damping selectable in three levels
• Standard rear axle steering operates with maximum steering angle of 2.5 degrees for enhanced agility and stability
• 0-100 km/h acceleration in 4.2 seconds with electronically limited top speed of 250 km/h (optional 270 km/h with AMG Driver's Package)
• Five AMG DYNAMIC SELECT driving programmes: Slippery, Comfort, Sport, Sport+ and Individual for customised vehicle characteristics
• Combined fuel consumption (WLTP): 9.3-9.7 l/100km
• The Mercedes-AMG CLE 53 4MATIC+ Coupé will be priced at INR 1.35 ex-showroom, all-India
Pune/Gurugram: India's most desirable luxury carmaker Mercedes-Benz today launched the spectacular Mercedes-AMG CLE 53 4MATIC+ Coupé, further strengthening its top-end luxury performance portfolio in India. The sporty, elegant two-door model combines the best of both worlds - the agility and sportiness of the C-Class with the space, elegance and status of the E-Class; delivering an unparalleled driving experience with a stunning road presence for performance enthusiasts.
Inline six-cylinder with integrated starter generator and electric additional compressor
The new CLE 53 4MATIC+ uses a comprehensively upgraded version of the 3.0-litre M 256M inline six-cylinder turbo engine. The facelift generation of the high-performance engine, now known as the M 256M, impresses above all with optimized combustion chambers with redesigned inlet and outlet channels, new piston rings, optimized injection and a new exhaust gas turbocharger. In conjunction with the new electric additional compressor, this offers an increase in boost pressure by 0.4 bar to 1.5 bar and thus a higher torque of 560 Nm in continuous operation and 600 Nm in overboost for up to 12 seconds.
However, what is more important than the absolute torque is the availability of it and the overall response of the engine. The improved electric additional compressor is responsible for this. It can now be operated almost continuously over a longer period of time. Drivers feel this especially in medium speed ranges. For this, the exhaust gas turbocharger was made larger for higher peak performance.
The new, second-generation integrated starter generator (ISG) is now integrated into the gearbox bell housing. As a central component of the 48-volt electrical system, it not only functions as an electrical generator, but also takes on hybrid functions. These include short-term boosting with 17 kW (23 hp) of power and 205 Nm of torque, recuperation, load point shifting, sailing and the almost imperceptible restart of the engine during the start-stop function.
Adapted switching times, high efficiency: AMG SPEEDSHIFT TCT 9G transmission
The 3.0-litre in-line engine is coupled with the AMG SPEEDSHIFT TCT 9G transmission, which impresses with adapted shift times, quick reactions, the double-declutching function and multiple downshifts. An upshift or downshift is implemented immediately. The transmission acts very spontaneously, especially in the "Sport+" driving programme and in manual mode. Dynamic acceleration manoeuvres and the adjusted shifting times are available, as is a fuel-saving driving style, depending on the driving programme selected.
Characteristics at your fingertips: AMG DYNAMIC SELECT
With the five AMG DYNAMIC SELECT driving programmes "Slippery", "Comfort", "Sport", "Sport+" and "Individual" the characteristics of the CLE 53 can be influenced at the touch of a finger. The differentiation ranges from efficient and comfortable to very sporty. Important parameters such as the response behaviour of the engine, transmission, chassis and steering are modified. Regardless of the AMG DYNAMIC SELECT driving programmes, the driver can switch directly to manual mode using the "M" button, to shift gears exclusively using the steering wheel shift paddles.
Fully variable AMG Performance 4MATIC+ all-wheel drive as standard
The fully variable AMG Performance 4MATIC+ all-wheel drive combines optimal traction for dynamic driving pleasure with a high level of driving safety under all conditions: on dry roads as well as on wet or slippery surfaces. The transition from rear to all-wheel drive and vice versa occurs continuously because the intelligent control is integrated into the entire vehicle system architecture.
When driving moderately and in situations where all-wheel drive is not required, the front axle is completely decoupled. This increases efficiency. From the ESP Sport setting onwards, the driving behaviour is more rear-focused.
Independent AMG RIDE CONTROL suspension and three-stage steering
The AMG RIDE CONTROL chassis developed in Affalterbach is used for more agility, more neutral cornering behaviour and higher traction. The steel suspension with a particularly sporty spring-damper set-up and adaptive adjustable damping combines excellent driving dynamics with a high level of ride comfort. The damping on each wheel adapts to the current driving situation and road conditions quickly and precisely via separate valves for the tension and compression directions in the dampers. The damper characteristic curve can be preselected in three levels: "Comfort", "Sport" and "Sport+".
The standard rear axle steering operates with a maximum steering angle of 2.5 degrees. Up to this degree, the rear wheels turn in the opposite direction to the front wheels at speeds of up to 100 km/h, leading to a virtual shortening of the wheelbase and resulting in significantly more agile turning, less steering work, and increased maneuverability. At speeds of more than 100 km/h, the rear wheels turn parallel to the front wheels - up to a maximum of 0.7 degrees for enhanced driving stability.
Interior with independent equipment and specific displays
The interior welcomes passengers with unique equipment, exclusive materials and the latest generation MBUX infotainment system. The eye-catchers are the free-standing 12.3-inch fully digital driver display, the 11.9-inch driver-oriented central display in a user-friendly portrait format and the dynamic ambient lighting with 64 colours.
With the driver display, customers can switch between the display styles "Classic", "Sport" and AMG exclusive "Supersport". The "Supersport" mode is particularly striking with a central round tachometer, designed horizontal displays that are located to the left and right of the tachometer and create a spatial impression of depth. The driver can use the AMG menu to access various special displays such as engine data, gear indicator, warm-up, set-up, G-metre and race timer.
The integral seats in ARTICO man-made leather/MICROCUT black microfibre with AMG-specific graphics and red contrasting topstitching combine sportiness with strong lateral support. The standard, flat-bottomed AMG Performance steering wheel in double-spoke design with seamlessly integrated buttons offers a high level of everyday use with intuitive operating logic for important driving functions and all driving programmes.
Technical Specifications Summary
Pricing and Availability
The Mercedes-AMG CLE 53 4MATIC+ Coupé is priced at INR 1.35 (ex-showroom, India) and will be available for bookings across all Mercedes-Benz dealerships pan-India. Deliveries are expected to commence immediately.
Media Contact:
Mercedes-Benz India:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com
Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com
About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. The company’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores, having the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touchpoints spread across more than 50 cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a robust AMG retail network presence in the country. Mercedes-Benz India has a comprehensive product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine: along electric vehicles– EQS 580 sedan and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 luxury BEVs in India.
The ‘Made in India’ SUV range comprises the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S, AMG GLC 43, AMG GLE 53, AMG CLE 53, AMG C 63 E-Performance, AMG S 63 E-Performance, AMG SL 55, AMG GT 63 and the AMG G 63. Mercedes-Benz pioneered the luxury BEV segment in India comprising a strong portfolio including the EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.
Pune: India’s most desirable luxury car maker Mercedes-Benz today kick-started the Fiscal 25-26 with a best-ever sales performance, retailing 4238 new Mercedes-Benz cars in the April-June 2025 period, growing by 10%. The best-ever sales performance in Q1 FY 25-26 was achieved with robust demand for Core and Top-End Luxury vehicles. This sales momentum was also driven by a strong acceleration in the top-end luxury BEV portfolio, which has increased its penetration in the overall sales volume of Mercedes Benz India.
The record sales performance was achieved despite micro-economic challenges, including forex fluctuations, price hikes and market dynamics, including pricing challenges at the luxury entry segment. Mercedes-Benz’s success in the top-end luxury class indicates luxury customers’ growing preference for top-end, exclusive vehicles, underlining the growing penchant for hyper-personalization and premiumization, driven by desire and soaring aspirations of luxury customers.
Overwhelming demand for the Top-End Luxury segment:
The key highlight for Mercedes-Benz India’s Q1 FY 25-26 sales had been the overwhelming demand for Top-End Luxury segment comprising the S-Class, Mercedes-Maybach, EQS product range and the AMG range of performance vehicles. Top-End Luxury segment sales grew by 20% with strong demand for the S-Class, Mercedes-Maybach Night Series, G 580 with EQ Technology, EQS SUV and iconic AMG G 63. While the limited AMG G 63 ‘Collector’s Edition’ has already witnessed an overwhelming response from G-Class aficionados, the recently launched AMG GT 63 PRO is already sold out for the remaining year.
Steady demand driving the ‘Core’ segment:
Mercedes-Benz’s ‘Core’ segment continued to be a significant contributor to the company’s Q1 FY 25-26 sales. The Core segment that comprises C-Class, E-Class LWB sedans, the GLC and GLE SUVs continued its strong performance with 60% contribution to the overall sales volumes of Mercedes-Benz, growing by 10% in Q1 FY 25-26.
The unrivalled success of the E-Class LWB continued with the addition of the potent E450 performance variant, making the Long Wheelbase E-Class the highest selling luxury car in India. Similarly, the C-Class sedan, the GLC SUV and the GLE SUV cemented their customer preferences and strong value proposition, retaining customer loyalty in their respective segments.
Entry Luxury Segment:
Mercedes-Benz ‘Entry Luxury’ portfolio offers product with high substance in respective segments, having higher value proposition for luxury customers. In Q1 FY 25-26, Mercedes-Benz ‘Entry Luxury Segment’ marginally declined, in a segment thoroughly dominated by products at a lower price point and offers. Mercedes-Benz Entry Luxury products are feature enriched, highlighting a value-oriented sales approach, that successfully caters to the growing customer aspirations.
Top-End BEVs strongly drive Mercedes-Benz’s BEV growth:
Mercedes-Benz BEV portfolio grew by an outstanding 157% in Q1 FY 25-26, with an increased penetration of 8% to total sales. The BEV sales highlight a steady response to Mercedes-Benz’s electric products, with increased customer deliveries for the dynamic EQS 450 SUV. The BEV growth momentum was primarily driven by the ‘Top-End Luxury’ spectrum, with highest ever demand for the EQS SUV, EQS Maybach Night Series and the stunning G 580 SUV with EQ Technology. The waiting period for the EQS Maybach and G 580 with EQ Technology extends up to 6 months.
(All sales figures of Mercedes-Benz India are that of retail sales)
Mercedes-Benz GLS AMG Line
The new Mercedes-Benz GLS 4MATIC AMG Line is a sporty and expressive iteration of Mercedes-Benz’s most successful ‘Large Size Luxury SUV’, the GLS, with more than 16000 units on Indian roads. The GLS AMG Line has an unparalleled and commanding road presence underlining dominance through design,
which is inspired from the G-Class. The GLS AMG Line has Mercedes-AMG inspired styling with AMG front apron, sporty and distinctive exterior elements and equally sporty interiors appointments, trims and elements.
Key highlights of the GLS AMG Line 4MATIC:
AMG Line exterior:
The independent AMG styling makes the GLS visually closer to the models from Mercedes-AMG. Interior elements like multifunction sports steering wheel in nappa leather and the AMG sports pedals in brushed stainless steel reinforces the expressive impression. The luxury SUV’s larger brake system supports a sporty ride.
AMG Styling of GLS SUV:
AMG front aprons, sporty, distinctive air inlets at the front, Front and rear wing flares painted in the vehicle colour AMG side sill panels painted in vehicle colour. Air outlets on the rear wings, AMG rear apron with diffuser-look insert in black and trim strip in chrome, Brake system features larger perforated brake discs at the front axle & brake calipers with “Mercedes-Benz” lettering.
Multifunction sport steering wheel in nappa leather
Finish in black with black topstitching in 3-twin-spoke design. Flattened bottom section perforated in the handle area with touch control panels and gearshift paddles. The Airbag cover is in nappa leather and the steering wheel trim is in silver chrome.
AMG sports pedals and Floor Mats
The AMG sports pedals are made of brushed stainless steel with black rubber studs. The black floor mats with "AMG" lettering blend harmoniously with the interior design.
AMG Night package:
With AMG Night Package the GLS AMG Line has expressive bold, black design elements enhancing the exterior of the SUV. The highlights of the Night Package include the exterior mirror housings and the shoulder line and window line trim strips. The roof rails feature an elegant matte black finish.
A 21-inch AMG light-alloy wheels complete the sporty and distinctly individual appearance. The radiator grille has 4 slats in dark chrome and design elements in high-gloss black. There is a trim strip in the AMG front apron as well in the rear apron.
Key technical specifications:
Media Contact:
Mercedes-Benz India:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com
Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com
"Launch of the Mercedes-AMG GT 63 4MATIC+ and the track-oriented GT 63 PRO 4MATIC+ represents our strong commitment to India's growing community of performance motoring enthusiasts. These vehicles embody the pure essence of AMG with uncompromising performance, precision engineering, and an emotional connect that only a hand-built AMG engine can deliver.”
“Indian customers have shown tremendous appreciation for Mercedes-AMG’s high-performance vehicles, and the AMG GT range caters to this passion with cutting-edge technology and uncompromising performance, representing the pinnacle of automotive engineering. We are thrilled with the exciting response to these sportscars even prior to their market launch.”
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
ANNEXURE
Highlights of the new Mercedes-AMG G 63
Powerful Performance: The AMG G 63 is powered by the proven Handcrafted AMG 4.0L V8 biturbo engine that delivers 430 kW and 850 Nm torque + 15 kW additional boost. The hand-built engine is electrified with a 48-volt on-board electrical system and an integrated starter generator (ISG), providing support at lower engine speeds with an additional 15 kW. From a standstill, the AMG G 63 accelerates to 100 kmph in just 4.4 seconds, on the way to an electronically limited 240 kmph top speed. Launch Control is now available for the new AMG G 63 for the first time.
Distinctive Design: The AMG G 63 features the classic G-Class silhouette, characterized by a new AMG specific bumper with three vertical louvers, stainless-steel inserts, and the AMG crest on the hood and in the exterior mirror projections for the first time. The vehicle is available with 22-inch alloy wheels in tech gold finish
Edition Exclusives: The AMG G 63 Collector’s Edition features personalized grab handle with each patron’s name etched on it. The characteristic spare wheel on the AMG G 63 will feature a unique plaque which emphasizes its limited status of One in Thirty units. The outer body protective strip carries unique Edition branding and insignia.
Advanced Technology: Equipped with the latest MBUX NTG7 infotainment system, the AMG G 63 offers 12.3-inch driver and multimedia displays with touch control, smartphone integration via Wireless Android Auto® or Apple CarPlay™, and USB-C ports for mobile devices. The MBUX Augmented Reality for Navigation superimposes graphical navigation information onto live images, enhancing driver assistance in complex traffic situations
Unmatched Driving Dynamics: The AMG G 63 is equipped with an AMG Performance 4MATIC all wheel drive system, providing exceptional traction and agility. The AMG ACTIVE RIDE CONTROL suspension with active, hydraulic roll stabilization and adaptive adjustable damping ensures agile handling and enhanced comfort.
New Offroad Cockpit: The redesigned off-road control unit provides an overview of essential information for off-road driving in both the driver and central multimedia displays, including vehicle positioning, compass, altitude, steering angle, tire pressure, and temperature, as well as the status of the differential locks. The "Transparent Hood" function can be selected via the off-road menu.
Exclusive and Dynamic Interiors: The interior features nappa leather upholstery, open-pore natural walnut wood accents, and a customizable ambient lighting system, including ambient lighting for the air vents. The Burmester® 3D Surround Sound System with 18 speakers and 760W output, complete with an illuminated satellite loudspeaker in the headliner, enhances the luxurious atmosphere.
Advanced Safety Features: The AMG G 63 includes a suite of advanced safety technologies, including active brake assist, lane-keeping assist, and 360-degree camera systems, ensuring peace of mind on journey.
Exceptional Noise Comfort: Designed with comprehensive noise and vibration control, the AMG G 63 features enhanced insulation and acoustic glass for a serene cabin environment.
Media Contact:
Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com
Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com
About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.
The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology.
Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.
Mercedes-Benz retailed a record 19,565 new Mercedes-Benz cars (Jan-Dec 2023: 17,408 units, +12.4%) in 2024, clocking its ‘Best Year Ever’ in 30 years history in India, leading the luxury car market for the tenth consecutive year. For 2025, Mercedes-Benz’s motto is ‘DESIRE to Exceed’.
The roadmap of the company comprises focusing on unmatched customer experiences, new product innovation, an enhanced luxury network reach for customer service, community development initiatives along with BEV charging for customer convenience.
About Mercedes-Benz Research and Development India
Mercedes-Benz Research and Development India (MBRDI) is the largest research and development centre for Mercedes-Benz Group AG outside of Germany. Established in 1996, MBRDI plays a prominent role in the development of technologies like connected, autonomous, and electric in the world of mobility. With offices in Bengaluru and Pune, MBRDI currently employs over 8,500 professionals engaged in digital product development, interior component design, IT engineering and services.
Debut in key emerging markets planned, with state-of-the-art sales and service facilities in Agra, Kanpur, Varanasi and Jammu in Q2 2025 | New state-of-art luxury 3S facility in Bengaluru and aworld-class Service Centre in Hyderabad inaugurated | Rs. 450 crores investment from FranchisePartners in next 3 years
“Mercedes-Benz continues to be the most desirable luxury car brand in India, with nearly one in two German luxury cars sold in India, being a Mercedes-Benz. The desirability is driven by the unwavering commitment of our Franchise Partners in offering customers luxury of choice with new desirable products, differentiating service and a delightful retail experience. Our focus on strengthening the Top-End Luxury segment is highly successful, buoyed by the overwhelming response to the S-Class, the Mercedes-Maybach Night Series, the G 580 with EQ Technology and the EQS SUV. Our BEV growth has been accelerating fast, with high sales penetration."
“Mercedes-Benz will continue its major network upgradation and expansion with an investment of Rs.450 crores from Franchise Partners, aimed at enhancing the brand’s footprint in emerging and inexisting metropolis, offering latest global luxury standards in retail. As a fundamentally strong brand,we are confident of the mid to long term prospect of the Indian market, pursuing a value-oriented sales approach, aimed at customer delight and business sustainability.”
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India.
“For more than a century, Maybach has been synonymous with uncompromising luxury and extraordinary craftsmanship. And the same is true for today’s Mercedes-Maybach models. India has become one of the most important markets globally for the brand. With the launch of the Mercedes-Maybach SL 680 we pay tribute to our discerning customers in India.”
Daniel Lescow, Head of Mercedes-Maybach, Mercedes-Benz Group AG
“The ultra-luxury segment remains our constant focus, drawing outstanding response from sophisticated customers in India. With the launch of the all-new Mercedes-Maybach SL 680, we further deepen our commitment to offer the 'world’s most desirable and exclusive' vehicles to connoisseurs in India. The Maybach brand has firmly established itself as the pinnacle of luxury and exclusivity in India, underscoring the Indian customers’ fine taste for curated design, rare craftsmanship and finest materials. From offering the most exquisite range of Mercedes-Maybach, to introducing India’s first-ever electric Maybach and opening of India’s first-ever ‘Maybach Lounge’; the brand’s journey in India has been extraordinary, underlining a clear preference of our discerning customers for a Mercedes-Maybach.”
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
Highlights of the new Mercedes-Benz EQS SUV 450:
MBUX Hyperscreen
The MBUX Hyperscreen is a digital piece of art that is the jewel of the interior. Brilliant OLED technology and the Zero Layer user interface create a comfortable user experience. The large central display is 17.7 inches and even the co-driver has a dedicated 12.3-inch display to enjoy high quality content. With intelligent software, MBUX fully adapts to its users and provides them with personalized suggestions for numerous infotainment, comfort, and vehicle functions. With the MBUX zero layer, the most important applications are always offered on the topmost level within the field of vision, according to situation and context.
Burmester® 3D surround sound
Burmester® 3D surround sound system powered by 710 Watts and featuring 15 speakers: The interior electric driving experience is enhanced by the Sound Experience with "Vivid Flux," "Silver Waves," "Roaring Pulse," or "Serene Breeze" soundtracks.
Electrically adjustable rear seats
Electrically adjustable rear seats provide practical versatility: the rear seats can be shifted longitudinally by 130 mm with a single button press and can be reclined up to 30°. The fully electrically adjustable variable seat backrests enable passengers to rapidly select a comfortable seating position.
Rear Seat Comfort Package
Rear Seat Comfort Package brings in extra conveniences for rears seats. The especially cozy soft comfort headrests with pillows let passengers in the back unwind. The variety of comfort elements is completed by the premium comfort armrest that has a wireless charging system for mobile devices and MBUX rear tablet. With two 11.6-inch, high-resolution touchscreens, the MBUX high-end back seat entertainment system offers immediate access to the multimedia system. This indicates that the second row of passengers is also very well entertained.
Driving Assistance Package Plus (L2)
Enjoy the benefits of partially automated driving. Systems such as Active Distance Assist DISTRONIC or Active Blind Spot Assist can support you in the right situation, warn you if there is a risk of collision and intervene if necessary. The intelligently networked sensor system uses cameras, radar and ultrasound to register your vehicle's surroundings.
Rear Axle steering 10-degree.
Rear-axle steering with a steering angle of up to 10 degrees is also standard. It provides plenty of maneuverability and agility.
Muscular and athletic design
The EQS SUV 450 showcases a bold, muscular, and athletic design, reflecting its powerful performance and luxury appeal.
Electric Art Line exterior styling
The EQS SUV 450 will be offered with the Electric Art Line exterior styling, featuring 21-inch, light-alloy wheels painted in black with a high-sheen finish for a premium look.
Interior features
The EQS SUV 450 comes with all the luxurious interior features of the EQS SUV 580, with the added benefits of Energizing Air Control Plus for improved cabin air quality and a spare wheel, exclusive to the 5-seat configuration. The interior includes standard luxury seats, made from lavishly crafted materials, ensuring both comfort and sophistication for all occupants.
Key Technical Specifications:
Technical Specifications
"Top-end vehicles remain our constant focus, as the segment continues to draw an outstanding response from discerning customers. The highly anticipated all-new AMG G 63 launch signifies our dedication to delivering the 'most desirable' vehicles from our global lineup to the Indian luxury lifestyle enthusiasts. We already have customers eagerly waiting for close to a year for this iconic vehicle. Mercedes-AMG is synonymous with performance, precision, and extraordinary craftsmanship. With the launch of the Mercedes-AMG G 63, we blend the legendary G-Class heritage with cuttingedge technology and unparalleled luxury."
“This SUV epitomizes our commitment to delivering high-performance vehicles that provide thrilling driving experience while ensuring utmost comfort and refinement. The all-new Mercedes-AMG G 63 is set to captivate both enthusiasts and our customers alike, reinforcing our presence in the luxury performance segment, offering a versatile choice for those who demand the best in power and luxury. This completely redesigned Mercedes-AMG G 63 presents its most extensive lineup ever, showcasing materials chosen for their exceptional quality. This is paired with unmatched craftsmanship, ensuring every detail is meticulously crafted with precision and artistry. With MANUFAKTUR, you’re not just getting a Mercedes-AMG G 63 – you are acquiring a tailored masterpiece."
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
"The highly anticipated New LWB E-Class once again sets a new benchmark in the luxury business saloon segment, remaining the most desired luxury car in India. With its ground-breaking technology and digital intelligence, the New EClass is more advanced and personal than before. Its superior and comfortable driving dynamics, combined with highquality luxurious interiors featuring the segment-renowned back-seat comfort, makes the LWB E-Class the most compelling choice for any discerning luxury customer."
"Being the only RHD market manufacturing the LWB E-Class globally, we have made multiple 'India Specific' enhancements to the 'Made in India' E-Class, making the luxury sedan more suited to Indian conditions and customer requirements. The sheer response in terms of "Expression of Interest" puts a huge responsibility on us to deliver to customer expectations and we are confident the new LWB E-Class will live up to its legacy, adorning proudly the ‘longest running production car’ badge in the entire Indian automotive market".
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
Top Highlights of the All-new E-Class LWB:
Radiator grille with star pattern surface
A black panel-like surface connects the radiator grille with the headlamps. The three-dimensionally designed radiator grille has the STAR at the centre in the Avantgarde line that has been selected for the new E-Class.
MBUX Superscreen with large glass surface
The dashboard makes for the digital experience in the interior. The E-Class is equipped with a front passenger screen, and large glass surface of the MBUX Superscreen extends to the central display. Visually detached from this is the high-resolution instrument cluster display in the driver's field of vision. The main icons on the central and passenger displays are now simpler and color-coded to match smartphone tiles.
New electronic architecture
The electronic architecture is more software- and less hardware-driven. The computing functions of previously separate domains take place in a single processor. Screens and the MBUX infotainment system thus share a new, very powerful central onboard computer. This form of networking improves the performance and speed of the data streams.
New selfie and video camera
A new feature is a selfie and video camera (part of the optional MBUX Superscreen) on top of the dashboard. Using the new on-board Vivaldi browser opens new possibilities for video calls for work and pleasure by enabling you to connect from your car on the go as well.
Automated comfort functions with routines
Mercedes-Benz is pursuing the use of artificial intelligence (AI) to enable the car to learn which comfort systems vehicle occupants use repeatedly. Given the same circumstances, the aim is for AI to automate such functions. Mercedes-Benz uses the term 'routine' for this innovation. At launch of the new E-Class, customers will be able to use templates for standard routines. They also have the option of creating routines themselves.
Intelligent passenger screen
The front passenger can watch dynamic content such as TV or video streaming on the display during a journey while the driver is protected from distraction.
Enhanced Suspension
The suspension is specially tuned keeping in mind the rear seat passengers and driving conditions in India. As standard, the E-Class is equipped with our AGILITY CONTROL steel spring suspension with selective damping system. This combines balanced ride comfort and high driving stability. The passive damping system ensures a superior driving experience on any road surface. It continuously adapts rolling behaviour, cushioning effect, and stabilization to the current surface. In the case of smaller bumps, the ride comfort is enhanced by reducing the damping effect, while with larger bumps the full damping ensures optimum stability.
Resource-conserving materials
Numerous components of the New E-Class are made partly from resource-saving materials (recyclable and renewable raw materials). For the first time, certified recycled raw materials are used in the foam of the seats according to the "mass balance approach". In terms of their properties, they do not differ from raw materials produced from crude oil.
Media Contact:
Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914
FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254
About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, EClass Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.
The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including the ‘Made in India’ EQS 580 sedan and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ and Mercedes- Maybach EQS 680 SUV (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.
Mercedes-Benz delivered 17,408 units (15,822 units in 2022; +10%) in 2023, clocking the ‘Best Year Ever’. The company achieved record sales of 5,117 units in Q3 CY 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever CY Q3 sales of Mercedes-Benz also resulted in its highest-ever January-September YTD 2024 sales at 14,379 units, growing at 13% year-on-year rate. For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.
July-September 2024 sales at a record 5117 units (Q3 2023: 4240; +21%)
January-September 2024 sales at best-ever 14,379 units (Jan-Sep’ 23: 12,768 units; +13%)
Robust sales performance buoyed by an attractive product portfolio, with 6 launches in Q3 24
Mercedes-Benz exceeds market expectation: 2 more product launches planned in Q4, to end 2024 with 14 new launches
BEV sales witness robust growth of 84% Jan-Sep’ 24 YTD growth
BEV penetration increases to appx. 6% of total sales with 6 New BEVs in the portfolio, resulting in the highest number of BEVs sold by any luxury brand in YTD 2024
Consistent sales performance across entry, core and Top-End Vehicle segment
"Our best-ever Q3 and highest YTD sales performance is a testament to the continued trust of our customers in Mercedes-Benz, as the most desirable luxury brand in India. This resounding success in an otherwise challenging market underscores the strength of our desirable products, our elevated service experiences and an unmatched value proposition of our financial services. Along with our Franchise Partners, we are offering world-class retail experiences and personalised engagements to discerning customers, results of which are witnessed in Mercedes-Benz winning customer preferences, convincingly across markets."
“The resounding demand for our newly launched BEVs further reinforces our belief that Indian customers are willing to make the transition to zero-emission luxury mobility with the right product offerings. Our BEVs offer best-in-class real-world driving range and combined with an ever-growing nationwide fast charging ecosystem, it provides confidence to customers to make the transition for a greener and sustainable future.”
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
Pune: Mercedes-Benz reported its highest-ever Q3 2024 and YTD sales in India, continuing its strong momentum as the ‘most desirable’ luxury car brand in the Indian market. The company achieved record sales of 5,117 units in Q3 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever Q3 sales of Mercedes-Benz also resulted in the company’s achieving its highest ever January-September YTD 2024 sales at 14,379 units, growing at 13% year-on-year.
These outstanding sales results were driven by a combination of newly launched and existing vehicles and an enhanced retail customer experience. Demand persisted for Mercedes-Benz across entry, core, and Top-End Vehicle segments, with strong performance from new as well as existing products.
Robust BEV sales: Mercedes-Benz’s BEV portfolio continued to gain customer traction, growing robustly by 84% year on year, with an enhanced penetration of appx. 6% in YTD 2024 sales. With the introduction of EQA 250+, facelifted EQB SUV, ‘Made in India’ EQS SUV 580 and the ultra-luxurious Mercedes-Maybach EQS SUV. EMBARGOED TILL 13:30 HRS 9-OCT 2024 Confidential - Not for Public Consumption or Distribution Mercedes-Benz now has 6 BEVs in its current portfolio, offering a BEV suited to each customer’s preference and requirements. Mercedes-Benz’s ambitious roadmap for BEV was particularly underscored by a record growth of 140% in Q3 2024 YoY, for the BEV portfolio. Mercedes-Benz continued to retail more BEVs than any other luxury car maker in the Jan-Sep’ 24 period in the Indian market.
Top-End Vehicle (TEV) sales on rise: Mercedes-Benz’s Top-End Vehicle (TEV) comprising the most exquisite and topline vehicles accounted for 1 out of every 4 Mercedes-Benz sold in India and grew by 18% in Jan-Sep 2024. Demand for the exquisite Mercedes-Maybach range comprising ultra-luxurious vehicles like the Mercedes-Maybach S-Class, Mercedes-Maybach GLS SUV and the Mercedes-Maybach EQS 580 SUV grew with an impressive 125% growth rate YTD Jan-Sep’ 2024.
Key sales highlight of Mercedes-Benz
• Record-breaking Q3 sales with 5,117 units retailed, clocking a solid +21% YoY growth
•Best-ever January-September YTD sales with 14,379 units retailed with growth of +13%
• BEV sales increased by 84%, now contributing to appx.6% of total volumes
• Mercedes-Benz sold more BEVs than any other luxury brand in Jan-Sep’ 24 period
• Strong performance with the S-Class and Mercedes-Maybach S-Class clocking highest-ever sales in history.
• Reflects a growing preference by young customers to reward themselves with the “Best car in the world” as a symbol of early achievement in their career.
•Average age of S-Class customer is 38 years which is one of the youngest in the world.
• Mercedes-Benz India’s TEV segment continued to grow by 18% in Jan-Sep 2024 period, winning customer preference and retaining 1 out of every 4 Mercedes-Benz sold in the country
Network expansion: Mercedes-Benz has inaugurated 6 new touchpoints and revamped 11 outlets to the latest global luxury retailing format in the Jan-Sep 2024 period. Mercedes-Benz now has one or more revamped facilities in key markets like New Delhi, Gurgaon, Kochi, Chennai, Ahmedabad, Pune, Hyderabad, Mumbai, Chandigarh, etc. By end of 2024 nearly 40 outlets of Mercedes-Benz will be transformed into the latest ‘global luxury retailing format’ known as ‘MAR20X’ for an elevated customer experience. Mercedes-Benz India will also have presence in 4 new cities in Q4 2024 with an outlet each in Amritsar to start with, followed by locations like Kottayam, Agra and Kanpur. This expansion pursues Mercedes-Benz India’s strategy of being “closer to the customer” by ensuring not more than two hours of travel time for servicing a Mercedes-Benz, in most of the locations across the country.
Dream Days Campaign: Mercedes-Benz India has also announced a special festive campaign “Dream Days” where potential customers can test drive any Mercedes-Benz car, standing a chance to own the newly launched CLE Cabriolet for a year. This campaign is further supported by Mercedes-Benz Financial Services, offering Zero Downpayment, low interest, complimentary insurance and 7 years loan tenure on select models. There are also depreciation, corporate and trade-in benefits available. The campaign has been receiving strong response as itenables customers to fulfil their aspirations of buying a cherished Mercedes-Benz.
Media Contact:
Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914
FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254
Confidential - Not for Public Consumption or Distribution
About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s
world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of
Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production
facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury
carmaker in India.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the
exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network
presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, EClass Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan and
EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.
The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars
portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S
E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including
the ‘Made in India’ EQS 580 sedan and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ and MercedesMaybach EQS 680 SUV (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business
model in India, as one of the first markets to roll-out this business model, redefining customer experience.
Mercedes-Benz delivered 17,408 units (15,822 units in 2022; +10%) in 2023, clocking the ‘Best Year Ever’. The company achieved
record sales of 5,117 units in Q3 CY 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever CY
Q3 sales of Mercedes-Benz also resulted in its highest-ever January-September YTD 2024 sales at 14,379 units, growing at 13%
year-on-year rate. For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new
desirable products, investment in manufacturing operations, strategic expansion of retail network and community development
initiatives.
·India becomes the first market outside of USA to locally manufacture the EQS SUV 580 4MATIC
·EQS SUV 580 is Mercedes-Benz’s second locally manufactured EV from its state-of-the-art manufacturing plant in Chakan, Pune
·Mercedes-Benz India now offers a lineup of 6 BEVs in its portfolio: EQA, EQB, EQE SUV, EQS SUV, EQS sedan and Mercedes-Maybach EQS 680 SUV
·EQS SUV 580 4MATIC’s electric motors on the front and rear axles are permanently excited synchronous motors (PSM), giving consistent high power, multiple acceleration without drop in
power and a long range to the SUV
·With 400 kw power output, 858 Nm of torque and a sprint of 0-100 kmph in 4.7 seconds, the EQS SUV 580 4MATIC is a high-performance oriented BEV in the Indian market
·With ARAI certified range of 809 kms, EQS SUV 580 4MATIC is India’s longest range electric SUV, having the largest battery capacity of 122 kWh for a passenger vehicle in India
·EQS SUV’s 580 4MATIC DC charging time at 200 kW fast charging station: 31 minutes (10-80% SOC)
·The EQS SUV offers plenty of space, comfort and technology in its avant-garde and luxurious form. It
characterizes strengths and versatility of a SUV that can seat up to seven people
·The powerful electric motors, responsive 4MATIC all-wheel drive and an intelligent OFFROAD driving mode, makes the EQS SUV capable of tackling light terrain with ease
·EQS SUV's MBUX Hyperscreen features 3 seamless displays with the large 17.7-inch central OLED screen, delivers cutting-edge, driver-focused content with unrivalled impact
·Burmester® 3D surround sound system with Dolby Atmos sound experience, with 15 speakers 710 watts system power. Burmester® sound experience creates a 360-degree experience: in spatial terms, individual instruments/voices are positioned freely during studio mix
·MBUX Navigation Premium: Fast and optimally networked navigation, includes online route guidance, precise real time traffic information and Car-to-X communication
·MBUX Interior Assist Tech: Detects and responds to natural hand, body or head movements
·Digital Light with Intelligent HD System: HD system with more than 1 million pixels per headlight
·Rear Axle Steering: Rear wheels steer along up to 10°, reducing the turning circle by almost 2
meters. Results in impressive maneuverability and maximum driving stability
·Industry Best High Voltage Battery Warranty: 10 Years/Unlimited Kms for the EQS SUV
·High Residual Value: EQS SUV’s RV is impressive at 60% after 3 years and 45,000 Kms
·Complete peace of mind: EQS SUV’s service interval is at 2 years/30,000 Kms
·Unmatched Total Cost of Ownership: Star Ease Compact service start at Rs. 85,000 for 4 years
·The Mercedes EQS SUV 580 4MATIC starts at an introductory price of Rs. 1.41
crores (all-India ex-showroom)
Pune:India’s most desirable luxury carmaker Mercedes-Benz today made two significant announcements for the Indian luxury car market. The company with the Three-Pointed Star further strengthened its BEV portfolio in India by launching a world-class BEV that combines luxury and technology in a futuristic and progressive SUV proportion: the EQS SUV 580 4MATIC.
With the EQS SUV 580 4MATIC, Mercedes-Benz offers six BEV across the portfolio comprising the EQA, EQB, EQE SUV, EQS SUV, EQS sedan and the ultra-luxury Mercedes-Maybach EQS SUV 680. With the EQS SUV, Mercedes-Benz remains on track of implementing its strategy of accelerating to a ‘sustainable and digital future’ faster, with a strong BEV portfolio, as more customers explore BEV
adoption in the luxury segment.
Mercedes-Benz also announced the start of local production of the EQS SUV 580 4MATIC from its state-of-art manufacturing facility in Chakan, Pune. India becomes the first market outside USA, to start the local production of the EQS SUV 580, anywhere in the world. The EQS SUV 580 4MATIC will be the second locally manufactured BEV in India from Mercedes-Benz after the EQS 580 luxury sedan. Mercedes-Benz accomplishes the distinction of being the only luxury car manufacturer in India, to locally produce two world-class BEVs from its production facility. Starting the local production of the EQS SUV 580 4MATIC outside of USA, is a significant milestone in Mercedes-Benz’s 30 years of history in India: highlighting the Three-Pointed Star’s global manufacturing prowess and underlining a deep commitment for the Indian market and customers.
Vyankatesh Kulkarni, Executive Director and Head of Operations, Mercedes-Benz India
said, “Local production of the second world-class BEV from our manufacturing facility in Pune, is an immensely proud moment for our highly experienced and dedicated team. This success emphasizes our core technical skills, flexibility at production, ongoing commitment to develop our plant, various technological processes, and our incredible team for the future. To embrace future manufacturing needs in Electric Transformation, we leverage high-voltage technology know how and intensified data-driven strategies to bring digitalization to the forefront of the shop floor, acknowledging that our people drive our innovation and success. This accomplishment also underlines our global standard practices in quality, with an unwavering focus on sustainability across our products, plant, and
supply chain. It showcases our manufacturing prowess, developed over decades, and our expertise in complex assembly processes to produce high-end, sophisticated BEVs like the EQS SUV 580.”
EQS SUV Customers: Combining progressive technology, unparalleled luxury, and ample space with sustainability at its heart, the new EQS SUV 580 4MATIC is designed for those who are pioneers in their fields and aspire to live a futuristic and altruistic life. The EQS SUV 580 4MATIC will also strongly appeal to a diverse set of customers including families with active lifestyle, love for adventures and to tech savvy young professionals desiring for a luxury BEV SUV. EQS SUV offers exceptional space,
comfort, and connectivity for up to seven passengers within its AMG Line exterior and the luxurious interior. Equipped with powerful electric motors, responsive 4MATIC all-wheel drive, and an intelligent OFFROAD driving mode, the EQS SUV 580 4MATIC is capable of handling light terrain with ease while providing a premium driving experience.
Mercedes-BenzLeading the Charge in Luxury Electric Mobility
Mercedes-Benz’s Battery Electric Vehicle (BEV) portfolio in India is experiencing steady growth and increased sales penetration. With a lineup that includes six BEVs, ranging from the EQA SUV to the luxurious Maybach EQS SUV, Mercedes-Benz continues to meet a diverse range of customer needs. The addition of the EQS SUV further enriches this lineup, offering a comprehensive selection of electric vehicles for those who lead a futuristic and altruistic lifestyle.
Production Highlights of EQS SUV 580 4MATIC local production:
·Flexible Manufacturing: The unified production model of ICE & EV under one roof not only enhances efficiency but also allows us to swiftly respond to market demands. By integrating new EQS SUV in existing flexible production facility, we ensure seamless operations and optimal resource utilization.
·Complex Supply Chain Process: Mercedes-Benz's EQ global production network and its complex supply chain extends to different/various regions. Supply chain for EQS SUV 580 4MATIC is a dynamic ecosystem where raw materials are sourced from USA and Europe. This sophisticated orchestration demands flawless coordination, real-time data integration, ensuring customer demands are met with precision
·Complex battery fitment processes: The new battery for the EQS SUV 580 4MATIC sets standards in terms of performance, efficiency and charging capacity. Mercedes-Benz India has implemented an innovative, safe and efficient Battery assembly process, which delivers on the philosophy of “First Time Right “ production and quality assurance processes
·MBUX fitment: One of the standout features of the EQS SUV 580 4MATIC is the MBUX Hyperscreen. This stunning digital panel including the whole cockpit is assembled in the plant. Mercedes-Benz India has pushed the boundaries of innovation to realize high performing assembly processes at every stage of production.
·Sustainability: At Mercedes-Benz, we are driven by an unwavering commitment to innovation, shaping the future with cutting-edge processes that place both safety and sustainability at the forefront of everything we do. A prime example of this vision is our adoption of the advanced R-1234yf refrigerant gas, which not only elevates performance but also represents a leap towards environmental responsibility compared to traditional refrigerants. Lowest Global Warming Potential number and its unique composition to out-perform in cold as well as hot weather conditions are few of many advantages of the new environment friendly AC gas: R-1234yf.
·Training and upskilling: To enhance our cutting-edge technological products and advanced manufacturing processes, our workforce is empowered with a unique blend of traditional craftsmanship and forward-thinking expertise. Mastering skills such as EE-Software, advanced battery technologies, and high-voltage architecture, our team is redefining the future of manufacturing, seamlessly integrating innovation into every facet of production.
ANNEXURE:
Product Highlights of the new Mercedes EQS SUV 580 4MATIC
Exterior Design: The EQS SUV showcases a bold and commanding presence with its elevated stance and AMG line design. It shares the long wheelbase (126.4 inches) with the EQS Sedan but stands over 7.8 inches higher, enhancing its SUV profile. Its design includes SUV-specific aerodynamic optimizations such as a smooth underbody and a closed radiator shutter. These features not only contribute to its visual appeal but also enhance its aerodynamic efficiency, combining elegance with high-performance functionality.
Interior Design: Inside, the EQS SUV 580 4MATIC offers a luxurious and spacious environment tailored for ultimate comfort. The vehicle can accommodate up to seven passengers, with electrically adjustable second-row seats provided as standard. The trunk has a generous capacity, able to fit up to four golf bags. Additionally, an optional third row with two individual seats can be added for
increased flexibility. The interior features high-quality materials and advanced design elements, creating a refined and comfortable space for all occupants.
Exceptional Aerodynamics: The EQS SUV 580 4MATIC benefits from aerodynamic insights derived from the EQS Sedan, which holds the title of the most aerodynamically efficient production car. The SUV's design incorporates a smooth underbody and optimized flow details, achieving a unique blend of spaciousness and aerodynamic efficiency. This advanced aerodynamic design enhances both
performance and range, reflecting Mercedes-Benz’s commitment to cutting-edge technology and efficiency.
Redefining In-Car Entertainment: The EQS SUV 580 4MATIC features the MBUX system with intelligent software that adapts to user preferences, presenting key applications in the field of vision using a "zero layer" interface. The MBUX Hyperscreen, spanning nearly the entire dashboard, includes a 12.3-inch OLED display for the front passenger, allowing dynamic content with intelligent dimming to ensure driver focus. Additionally, the Burmester 3D Surround sound system with Dolby Atmos®
delivers a groundbreaking audio experience, creating a 360-degree sound environment that enhances spatial awareness and immersion by positioning individual audio elements around the listener.
Advanced Electric Drive Train: The EQS SUV 580 4MATIC is equipped with a state-of-the-art electric drive train (eATS) on the rear axle. With an additional state-of-the-art electric drive train (eATS) on the front axle there is 4MATIC all-wheel drive. The Torque Shift function allows for intelligent, continuously variable distribution of drive torque between the front and rear electric motors,
optimizing efficiency and performance. The electric motors are permanently excited synchronous motors (PSM), offering high power density, excellent efficiency, and consistent power delivery.
Powertrain and Performance: Powering the EQS SUV 580 4MATIC are robust electric motors coupled with a responsive 4MATIC all-wheel drive system, which ensures excellent traction and
stability. The vehicle features an intelligent OFFROAD driving mode, allowing it to tackle light terrain with ease. This combination of powerful performance and advanced technology ensures that the EQS SUV delivers a premium driving experience both on and off the road.
Chassis and Suspension: The EQS SUV 580 4MATIC is equipped with a sophisticated chassis featuring a four-link axle at the front and an independent multilink suspension at the rear. The standard AIRMATIC air suspension with continuously adjustable damping (ADS+) allows for a ground clearance increase of several centimeters. Rear-axle steering with up to 10 degrees of movement enhances maneuverability, while the DYNAMIC SELECT modes—ECO, COMFORT, SPORT, and INDIVIDUAL—enable drivers to tailor the driving experience. The OFFROAD mode provides additional capabilities for off-road driving, enhancing the SUV’s versatility.
Commitment to Sustainability: Mercedes-Benz’s commitment to sustainability is evident in the EQS SUV 580 4MATIC production, which focuses on reducing environmental impact. The vehicle is a significant step towards achieving a climate-neutral car fleet and incorporates practices supporting intelligent resource conservation and responsible circular economy initiatives. This aligns with Mercedes-Benz’s vision for a sustainable and future-ready automotive industry.
Key Technical Data:
“EQS accomplishing the ‘Guinness World Records title’ for covering the longest distance ever by a production BEV in a single charge, strongly reiterates Mercedes-Benz’s conviction that BEVs are best suited for creating a digital and sustainable future. EQS is the current aerodynamics world champion for a production vehicle, having an unmatched range and highest levels of efficiency for any BEV on Indian roads. This outstanding achievement will strongly boost the confidence of future customers who want to adopt an emission free mobility with a BEV. The EQS’ reliability, practicality and desirability as a luxury BEV is resoundingly manifested with this world record created on Indian roads.”
“I thank all the early adopters of BEVs and every EQS customer for their trust in Mercedes-Benz, for creating a greener planet, by leading this BEV transition from the front. Congratulations to Autocar India team for accomplishing the Guinness World Records title, driving a ‘Made in India’ EQS sedan, under real and arduous driving conditions from Bengaluru to Navi Mumbai during the monsoon."
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
•With 949.0 Kms driven in one charge, the ‘Made in India’ EQS 580 4MATIC accomplished the longest distance covered by a BEV in a single charge, anywhere in the world
•The record-breaking drive from Bengaluru to Navi Mumbai, was under real and arduous driving conditions, driven by the Autocar India
•The drive route covered cities like Davangere, Hubli, Belgavi, Kolhapur, Satara and Pune•EQS’ low-slung form factor and aerodynamically optimized wheels achieved a cd figure (drag coefficient) of just 0.20, making it the world’s most aerodynamic production car, further maximizing the range during the record drive
•The EQS features Mercedes-Benz’s new generation of batteries with significantly higher energy density. The larger of the two batteries has a usable energy content of 107.8 kWh.
•Power consumption: Data from the EQS 580 4MATIC at the end of the journey showed the luxury sedan delivered an electrical power consumption of 11.36 kwh/100km
Pune: India’s most desirable luxury car maker Mercedes-Benz today accomplished the coveted ‘Guinness World Records’ title for covering the longest distance in a production BEV in a single charge, with its state-of-art, ‘Made in India’ EQS 580 4MATIC luxury BEV. The EQS 580 travelled a distance of 949.0 Kms from the southern city of Bengaluru to Navi Mumbai in the west, in one single charge. The record setting drive under an arduous and real-life driving conditions signify the efficiency, long range and practicality of the EQS 580 luxury sedan, which is also India’s first locally assembled luxury BEV. The Guinness World Records title was created by Autocar India magazine road test team, led by Autocar road-tester Rahul Kakkar.
The record drive included areas of built-up traffic in busy urban and sub-urban areas with road works, diversions and detours amidst the heavy monsoon rains. Data from the EQS 580 at the end of the journey showed the luxury sedan delivered an electrical power consumption of 11.36 kWh/100 km.
The EQS 580 maintained an average speed of 60kph on the highway, maximizing the range of the sedan. The three regen levels of the EQS 580 4MATIC were used, extracting every last kilometre from the EQS’ massive battery pack of 107.8 kWh, making this Guinness World Records title a reality.
The BEV that made the ‘Guinness World Record title’ 2024: EQS 580 4MATIC
The BEV is India’s longest-range BEV across segments, with an ARAI certified range of 857 Kms. With meticulous detailing on the basis of Purpose design, the Mercedes-Benz aerodynamic engineers in close cooperation with the designers, were able to achieve a new cd best value of 0.20 for the EQS sedan. This makes the EQS ‘the most aerodynamic production car in the world’. The operating range particularly benefitted from this inherent strengths of the EQS 580, leading to the World Record.
The record-setting mileage achieved was remarkably higher than the EQS’ certified claimed range, exceeding by over 10 percent. Furthermore, factors like the low-slung sedan form and the aerodynamically optimized wheels gives the Mercedes EQS a drag coefficient of 0.20, making it the world’s slipperiest car through the air, further helping maximize the range clocked during the drive.
An average speed of 50-60kph was maintained on the highway to maximize range. All three levels of regen were used on the car to extract every last kilometer from the sedan’s massive battery pack, making this Guinness World Records title possible.
Hormazd Sorabjee, Editor, Autocar India commented, “We are delighted to celebrate our 25th anniversary with a Guinness World Record title. This record of 949.0 km on a single charge in adverse conditions drive is easily the most challenging drive we have ever undertaken. You can never be prepared enough for what Indian roads throw at you but some incredibly disciplined driving in a car like the EQS which has the best range and an efficient aerodynamic shape, helped us overcome all obstacles to achieve this amazing distance without plugging in” said Hormazd Sorabjee, Editor, Autocar India.
Drive Route: Bengaluru to Navi Mumbai
The EQS 580 was driven from southern city of Bengaluru to the western city of Navi Mumbai covering a distance of 949.0 Kms. The route covered cities like Davangere, Hubli, Belgavi, Kolhapur, Satara and Pune before reaching Navi Mumbai.
Challenges faced:
The ‘Guinness World Records’ title was accomplished traversing across arduous driving conditions under real driving conditions, making the achievement highly significant. Undertaken during the thick of the Indian monsoon, the drive route from Bengaluru to Navi Mumbai witnessed the EQS 580 lashed with torrential rainfall on multiple stretches. This not only escalated the difficulties further, but also created treacherous driving conditions for this record setting drive, that already was under high time pressure.
The exceptionally heavy monsoon of 2024 has also resulted in intensive roadwork to be carried out at multiple spots along the route. This resulted in numerous diversions and detours, further upping the challenge for the driver to achieve the title.
Key Technical Data
Media Contact:
Mercedes-Benz India Pvt. Ltd.:
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Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914
FleishmanHillard India:
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Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254
About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the flagship luxury electric vehicle– EQS 580 sedan.
The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio, including the ‘Made in India’ EQS 580, EQB SUV, EQE 500 4MATIC SUV and EQA 250+ (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.
Mercedes-Benz achieved its highest fiscal sales ever in India, with 18,123 units sold in FY 2023-24 (FY 2022-23: 16, 497 units; +10%) and highest-ever H1 (2024) in India with record sales of 9262 units (H1 23: 8528; +9%). For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.
Mercedes-Benz’s Battery Electric Vehicle (BEV) portfolio in India is witnessing steady growth and increased sales penetration in the overall sales in the first half of CY 2024. Mercedes-Benz’s BEV portfolio, now comprising 5 BEVs cater to new generation of customers seeking dynamic and high-performance electric vehicles to connoisseurs who would love to add a Mercedes-Maybach EQS SUV in their collection. The launch of the EQS Maybach SUV is a key addition to Mercedes-Benz’s dynamic luxury BEV portfolio in India.
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