Pune: India’s most desirable luxury car maker Mercedes-Benz today announced its best-ever fiscal sales with 19,363 new Mercedes-Benz retailed in the April 2025-Mar 2026 period (up from 18,928 units in FY 24-25). The company retailed 5,131 new Mercedes-Benz in the January to March 2026 period, growing by +7% (Q1 2025: 4775 units). Mercedes-Benz India sales was strongly driven by new and existing products, qualitative network upgradation and differentiated customer experience. Continued robust performance of the Core and Top-End Luxury segment was the key highlight of Mercedes-Benz’s sales performance during FY 25-26 and also Q1 2026.

Robust demand for the Top-End Luxury segment:
Mercedes-Benz’s Top-End Luxury segment that comprises highly desirable and industry benchmark models like the S-Class, Mercedes-Maybach, EQS SUV and the AMG range continued its growth trajectory, successfully retaining the trust and loyalty of highly discerning customers. Top-End Luxury segment sales grew by a strong 25% in Q1 2026 and by 16% in FY 25-26, underpinned by consistent demand for the S-Class, Mercedes-Maybach range, EQS SUV and also iconic products like the AMG G 63.
Notably, in FY 2025-26, 27% of all luxury cars sold by Mercedes-Benz in India were ‘Top-End Luxury’ vehicles. Waiting period for the Top-End Luxury segment currently ranges from 4 months and extends up to a year for iconic products like the AMG G 63.

Consistent demand drives the important ‘Core’ segment:
Mercedes-Benz’s ‘Core’ segment significantly contributed to the sales performance in FY 25-26 and in Q1 2026. The Core segment comprising C-Class, E-Class LWB sedans, the GLC and GLE SUVs continued to retain customer preference, contributing a significant share in the overall sales volumes of Mercedes-Benz.
In FY 25-26 and Q1 2026, the success of the E-Class LWB (also available with a dynamic E 450 variant) remained unabated, with very high customer traction across all markets. The Long Wheelbase E-Class remains the highest selling luxury car in India.

Entry Luxury Segment:
Mercedes-Benz’s Entry Luxury models are defined by strong product content and superior value proposition. In FY 2025–26, the segment saw an 18% decline within a market increasingly dominated by lower-price products supported by market-led incentives. Mercedes-Benz however continues to focus on comprehensively equipped, feature-rich vehicles, underscoring a value-oriented sales approach that not only aligns with long-term brand desirability; but prioritizes ‘customer aspiration’ over ‘price-led volume aspirations’.

Mercedes-Benz Top-End BEVs continue to surge:
Battery Electric Vehicles now account for 20% of Mercedes-Benz’s total Top-End retail volumes in FY 2025–26. Notably, Top-End Luxury BEVs (priced above ₹1.4 crore) recorded an 85% growth in FY 2025–26, driven by strong demand for the EQS SUV, EQS Maybach SUV, and the Electric G-Class SUV. Mercedes-Benz is set to launch the highly anticipated CLA BEV on 24 April 2026, reaffirming its long-term BEV roadmap for the Indian market. The CLA BEV will be the first of Mercedes-Benz’s next-generation software defined electric vehicles, marking the beginning of the brand’s global electric product fireworks in India.

Major Retail Network Expansion Planned in Q2 2026
Under its ‘Go to Customer’ strategy, Mercedes-Benz India has outlined an ambitious retail network expansion strategy for 2026. The company plans to establish more than 20 world-class luxury outlets across high-potential emerging markets, alongside reinforcing the brand’s presence in key metropolitan regions such as Bengaluru, Mumbai, and Delhi NCR. As part of this expansion plan, Mercedes-Benz India will debut in new markets like Visakhapatnam and Varanasi, while further strengthening its footprint in with new luxury outlets in established markets of Pune and Goa, during Q2 2026.

Customer Experience remains central to Mercedes-Benz’s Network Strategy. The company will continue to upgrade existing facilities across markets to global luxury standards, while also exploring new retail formats and advanced technologies, including AI- and automation-led solutions. This expansion will be supported by an investment of over ₹450 crores by Mercedes-Benz Franchise Partners over the next two years.

(All sales figures of Mercedes-Benz India are that of retail sales)

Annexure

Mercedes-AMG A45 S Aero Track Edition 4MATIC+

With its bold stance, unmistakable AMG character, and motorsport-inspired exclusivity, the A45 S Aero Track Edition promises an unparalleled sporty driving experience, while offering customers a truly unique proposition within the performance hatchback segment.

Engineered with precision in the wind tunnel, the AMG Aerodynamics Package is designed to enhance high-speed stability while taking driving dynamics to the next level. Its purposefully crafted, detachable aerodynamic elements work seamlessly to increase downforce, sharpen handling, and further emphasize the vehicle’s unmistakable performance-oriented character.

Beyond its functional benefits, the package also adds a striking visual edge, reinforcing the car’s motorsport-inspired identity. Every component is optimized not just for aesthetics, but to improve airflow management, reduce lift, and ensure greater control at elevated speeds. The result is a perfect fusion of form and function—delivering enhanced confidence behind the wheel while making a bold, unmistakable statement on the road.

Highlights:
•  Sporty front apron with enlarged splitter and added flics in high-gloss black
•  Fixed AMG rear wing in high-gloss black – a clear symbol of performance commitment
•  Lateral airflow breakaway edges at the rear apron for improved stability
•  Aerodynamically optimized diffuser blade in high-gloss black

Darker. Sharper. Stronger – The AMG Night Package
The AMG Night Package sharpens the vehicle’s visual identity by transforming key exterior elements with high-gloss black accents, giving it a more assertive and performance-driven stance. This distinctive treatment amplifies the car’s sporty character while adding a layer of refined sophistication. Depending on the chosen exterior colour, the dark detailing either creates a striking contrast or blends seamlessly for a more understated yet powerful look—ensuring the vehicle stands out with a commanding road presence.

Beyond aesthetics, the package reinforces AMG’s signature design philosophy, where every detail contributes to a cohesive, motorsport-inspired expression. The interplay of shadow and shine highlights the car’s sculpted lines, accentuating its aggressive proportions while maintaining a premium finish. The result is a perfect balance of elegance and edge, tailored for customers who prefer a more bold and dynamic visual statement.

Package Highlights:
•  Front splitter finished in high-gloss black
•  Inserts in AMG side sill panels in high-gloss black
•  Beltline and window line trim strips in high-gloss black
•  Exterior mirror housings in high-gloss black
•  Black chrome-plated AMG exhaust tailpipes

The new AMG A 45 S Aero Track Edition comes equipped with 19-inch AMG cross-spoke forged wheels in matt black alloy wheels as standard with red painted brake callipers, further enhancing its sporty character and dynamic stance.

Technical Specifications

AMG GLE 53 Coupe Performance Edition

•  AMG Dynamic Plus Package: this package is central to elevating driving dynamics. Package bundles high-performance components for a noticeable and visible increase in sportiness
          •  Active roll stabilization: AMG ACTIVE RIDE CONTROL gives your vehicle even more agility and stability. It also intensifies the characteristics of the AMG DYNAMIC SELECT drive programs
          •  AMG high-performance composite braking system: With internally ventilated and perforated brake discs, the brakes are particularly powerful. Connoisseurs will also recognize the extravagantly red-painted brake callipers at first glance
          •  AMG Performance steering wheel: AMG Performance steering wheel in Nappa leather. With the AMG steering wheel buttons, you can operate the important functions quickly and unerringly without having to take your eyes off the road

This package transforms the vehicle from a luxury performance SUV into a sharper, more responsive machine delivering enhanced agility, precision and driver engagement synonymous with AMG’s motorsport lineage.

•  AMG Track Pace: A fully integrated performance data system within the MBUX infotainment
          •  Real-time telemetry including lap times, acceleration, steering inputs, and braking data
          •  Ability to analyse and improve driving performance

•  22-inch AMG cross-spoke light-alloy wheels painted in matt black with high-sheen rim flange. Beyond aesthetics, these wheels contribute directly to cornering stability and high-speed confidence, reinforcing the dynamic character expected of an AMG

Technical Specifications

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

Mercedes-Benz anniversary year “140 years of innovation”
Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes-Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles, like the all -new GLC and the award -winning all -new CLA. With the new S -Class, the company continues the biggest product launch programme in its history. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility.

The result goes well beyond engineering achievement – it creates the unmistakable feeling that leads through everything Mercedes-Benz does: Welcome home.

Mercedes-Benz is celebrating 140 years of innovation by driving three new S -Class saloons on a trans -continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 years of innovation | Mercedes- Benz Media” special and via the Mercedes-Benz Community.

About Mercedes-Benz India:
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes - Benz India is part of Mer cedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence i n the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A -Class, C -Class, E -Class Long Wheelbase, S -Class, Mercedes Maybach S 580 limousine and the all -new V-Class, along with the electric vehicles – EQS 580 sedan, and EQS SUV 450. Mercedes - Benz is the only luxury brand to locally manufacture 2 BEVs in India. The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450 d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E -Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV , EQ S 450 SUV , Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes -Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to rollout this business model, redefining customer experience.

Mumbai: India’s most desirable luxury car maker Mercedes-Benz today, launched the all-new V-Class, redefining the strongly evolving private luxury mobility space in India. The New V-Class seamlessly combines unparalleled space, luxurious comfort and avant-garde design creating an atmosphere of luxury, space and freedom, unprecedented, providing a serene and composed environment to customers, in the lap of luxury and privacy, while on the move.

 

Available in the extra-long wheelbase configuration (5,370 mm length, 3,430 mm wheelbase, 1,928 mm width, 1,880 mm height) as standard, the V-Class is designed for those who command their environment and appreciate the freedom to move in unparalleled comfort.

 

Addressing the growing trend of ‘personal luxury space’, the V-Class represents a new category of luxury mobility: an oasis of personal space, freedom and luxurious comfort for power elites, trendsetters and affluent Indian families, who value exclusivity and security.

 

With the V-Class, Mercedes-Benz offers discerning customers a ‘Private Suite’, that is designed to transform every journey into a deeply personal experience, creating a curated space on wheels. The V-Class truly becomes a private suite on the move, highly refined, spacious, and shaped around the customers individual preferences. Increasingly Indian families are preferring luxury private vehicles for family travel, accompanied by pets and the V-Class is aimed at such families with diverse requirements. The V-Class will be an additional vehicle for these families for whom travelling in luxury, with freedom and privacy remains of utmost importance.

 

The sophisticated 6-seat layout features first-class luxury individual seats in the second row with 3-stage ventilation and massage, calf support, deployable cupholders, and wireless charging. The third row breaks new ground as the first vehicle in its segment to offer ventilated seats, complemented by 3-point seat belts, ISOFIX child seat anchorage, and USB charging ports. The front row offers electrically adjustable and ventilated seats with cushion length adjustment, establishing a luxurious command centre.

 

The cabin ambience is elevated by 64-colour ambient lighting, a Burmester® surround sound system with Dolby Atmos offering 15 loudspeakers delivering 640 W of output, THERMOTRONIC automatic climate control, heat-insulating glass with sunblind, and the ENERGIZING Comfort programme with up to ten harmoniously tuned wellness modes including nature soundscapes. Electric sliding doors on both sides can be operated via the key, exterior door handle, driver’s seat, or a button on the door panel, while the electrically operable split tailgate allows easy loading even in tight spaces.

 

Local Production: Strengthening the ‘Make in India’ Commitment

 

Mercedes-Benz India will commence local production of the V-Class. This strategic move reinforces the company’s three-decade-long commitment to the Indian market. Mercedes-Benz announced the start of local production of the uber-luxurious Mercedes-Maybach GLS SUV. The V-Class will be the second product Mercedes-Benz announced for local production this year.

 

Annexure:

 

Product Specifications: Mercedes-Benz V-Class

• Suspension: AIRMATIC Air Suspension (India is the first market to offer on both powertrains)– increased driving comfort on every terrain, improved fuel consumption at high speeds, and automatically regulated damping with selectable drive programmes
• Seating: 6-seat layout with first-class luxury individual seats (Row 2: 3-stage ventilation, massage, calf support, wireless charging; Row 3: ventilated – a segment first; Row 1: electrically adjustable and ventilated)
  
• Design: AMG Line Exterior & Interior with star-pattern radiator grille, LED light strip, AMG ventilation grilles, and logo projector
  
• Infotainment: MBUX with Touch Display
  
• Lighting: MULTIBEAM LED with Highbeam Assist Plus – 84 individually controllable high-performance LEDs per module, adapting to traffic conditions
  
• Wheels: 18-inch AMG Alloy Wheels
  
• Colours: 5 exterior colours - Metallic Sodalite Blue, Metallic Rock Crystal White, Metallic Obsidian Black, Metallic High-Tech Silver, Alpine Grey
  
• Upholstery: 2 options - Lugano Leather Beige, Lugano Leather Black
  
• Audio: Burmester® surround sound system with Dolby Atmos, offering 15 loudspeakers and bass reflex box, 640 W output
  
• Ambient Lighting: 64-colour ambient lighting
  
• Convenience: Electric sliding doors (both sides), electrically operable split tailgate, ENERGIZING Comfort with 10 wellness programmes
  
• Safety: 7 standard airbags (including window airbags extending from A to D pillar), driver camera with ATTENTION ASSIST
  
• Driver Assistance: Active Distance Assist DISTRONIC, Active Lane Keeping Assist, Blind Spot Assist with Rear Cross Traffic Alert, Attention Assist
  
• Parking: Parking Package with 360° camera, 12 ultrasonic sensors, Active Parking Assist, and 3D surround view
  
• Comfort: Heat-insulated glass with sunblind, 12 V power outlets for rear seat rows, wireless charging

 

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com 
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India:

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz's world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz's Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. MercedesBenz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles- EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India. The 'Made in India' SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the 'Made in India' EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric 'direct to customer' business model in India, as one of the first markets to roll-out this business model, redefining customer experience

Highlights 2025 Sales Performance:

• Mercedes-Benz India delivered 19,007 units in CY 2025 (19,565 units in CY 2024). Best-ever year in terms of revenue.
• Top-End Vehicles (TEV) portfolio comprising the exclusive S-Class, Mercedes-Maybach and AMG demonstrated exceptional resilience with 11% yoy growth, and 25% sales penetration
• The high-performance AMG portfolio grew by a strong 34% yoy, reflecting the growing aspiration for the wide range of AMG performance vehicles
• Mercedes-Benz India’s BEV portfolio sustained the growth momentum with 12% yoy growth, while comprising 20% of all top-end Mercedes-Benz sold in India
• 70% of all Mercedes-Benz BEVs sold in 2025 belong to the top-end segment, priced between Rs. 1.25 crore to 3.1 crore. Top-end BEVs comprise the EQS SUV, EQS Sedan, Mercedes-Maybach EQS SUV and the Mercedes-Benz G580
• Long wheelbase E-Class continued to outsell its category, retaining strong customer loyalty, being ‘India’s most desired and highest selling luxury car’
• The EQS SUV remains Mercedes-Benz’s highest selling luxury BEV in India
• Entry luxury, Core and Top-End contributed 13%, 62% and 25% respectively to the overall CY 2025 sales volume
• Mercedes-Benz sedan portfolio contributed strongly to sales with sustained demand for the C-Class, LWB E-Class, S-Class and Mercedes-Maybach S-Class limousines
• Robust performance from the SUV segment buoyed by rising demand for the entire portfolio comprising GLA, GLC, GLE, GLS, Mercedes-Maybach GLS and the iconic AMG G63 SUV 
• Mercedes-Benz’s ‘Entry Luxury’ portfolio witnessed a decline of 20% year-over-year, taking down the share to 13% of overall volumes. This is in line with the brand’s strategy of not compromising product substance or participating in price competition in the market.
 

Mercedes-Benz to launch 12 new products in 2026

In 2026, Mercedes-Benz plans 12 new cars for India, including new models and some with no predecessor, in addition to launching facelifts. Many of these products will comprise Top End Vehicles and new BEVs.

This product extravaganza reiterates Mercedes-Benz’s commitment to cater to an evolving customer set that desires the best products, technology, and experiences. Mercedes-Benz will debut the much-awaited CLA BEV introducing MB.OS.

Mercedes-Maybach GLS: Local Manufacturing of Ultra-Luxury SUV

Mercedes-Benz India has announced the start of local production of the Mercedes-Maybach GLS at its world-class manufacturing facility in Pune. This marks a significant milestone in the brand's manufacturing capabilities in India, making India the first market outside USA to locally produce the ultra-luxury Mercedes-Maybach GLS.
 

The decision reinforces India's strategic importance as being among the Top 5 global markets for Mercedes-Maybach, witnessing increasing demand for top-end ultra-luxury vehicles. The local manufacturing initiative will enable faster delivery timelines and enhanced customer access to this pinnacle of craftsmanship on wheels.
 

Since its India debut in June 2021, the Mercedes-Maybach GLS has established itself as a highly aspirational SUV in the country, consistently witnessing strong demand from eminent customers looking for the ultimate Mercedes-Maybach experience in a luxurious SUV format. The ultra-luxurious vehicle is currently retailed in India as a CBU (Completely Built Unit) import.
 

MB.CHARGE Public: Unified Charging Ecosystem
 

Mercedes-Benz India launched the 'MB.CHARGE Public’, a comprehensive digital service that provides all Mercedes-Benz EV customers across India with access to a unified charging network via the Mercedes- Benz app & RFID code. The service integrates multiple charging partners, offers real-time charger availability, seamless payment solutions and charging history tracking. Customers must activate ‘MB.CHARGE Public’ and ‘Display of charging station services’ via the Mercedes-Benz app or OneWeb portal with their existing Mercedes me ID.
 

MB.CHARGE Public is one of the largest and most established public charging networks in the world, giving Mercedes-Benz customers seamless access to a truly global charging ecosystem. With more than 350,000 active users and over 3.3 million charging points worldwide, the network has already proven its scale, reliability, and customer acceptance across multiple markets. Today, MB.CHARGE Public is available in 37 countries, offering widespread accessibility and a consistent charging experience wherever customers travel.
 

MB.CHARGE Public, provides the customers with a complete end-to-end integration flow, right from finding a charging point to the payment process, all in a single ecosystem. Customers can now charge their EV across 9000+ DC charging points in India, as Mercedes-Benz has partnered with multiple charge point operators including Jio BP, Chargezone, Chargemod, Zeon charging and all Mercedes-Benz dealership chargers.
 

The service offers convenient authentication options—via the Mercedes-Benz app, or with the MB.CHARGE Public RFID card—before charging. Exact prices per kilowatt-hour as well as the estimated cost to reach the maximum charge level are displayed. Each charging process is billed by a payment link automatically via SMS and e-mail after the charging session is completed. Customers can conveniently pay via all payment options including credit/debit cards, all UPI apps.
 

30 new luxury touchpoints in 2026
Mercedes-Benz India will enhance its presence with 15 new luxury touchpoints in 2026 in 3 new markets, and enhance 15 existing touchpoints according to new architecture standards.Mercedes-Benz Franchise Partners will continue to invest over Rs. 450 crore, ensuring the Mercedes- Benz retail network remains world-class.
 

Streamlining Sales and Customer Journey: Creating an ‘1 Customer Unit’ Experience | 3 Clicks to Finance
 

Mercedes-Benz India has successfully streamlined its Sales and Customer Journey functions to create ‘1 Customer Unit’, that delivers seamless customer experiences across sales, service, and finance. This strategic optimization enables customers to access comprehensive automotive solutions through a single touchpoint, allowing for better alignment of strategic objectives, faster go-to-market for bundled offerings, and more efficient resource deployment reflecting Mercedes-Benz's commitment to customer- centricity.
 

For customers, rather than navigating multiple touchpoints for vehicle selection and financing, they will now benefit from a single-window approach where tailored financial solutions are integrated into the purchase journey from the very first interaction.
 

This unified framework will enable more personalized ownership packages, combining vehicle financing, insurance, extended warranty, and service plans—designed around individual customer needs. The result is a smoother, more convenient path to luxury car ownership, with faster processing, cohesive communication, and a consistent brand experience that reflects the hallmark standards of the Three- Pointed Star.
 

3 Clicks to Finance:
Mercedes-Benz India is creating a fully digital, customer-led onboarding journey with validation from authorized ‘golden source’ databases, as part of the company’s digital transformation roadmap. This initiative will enhance data accuracy and regulatory compliance, significantly reduce turnaround time and deliver a seamless, intuitive experience for customers.
 

ANNEXURE
 

GLS Maybach
 

The technical details of the Mercedes-Maybach GLS are as follows:

Key Highlights:
 

• First-Class rear compartment: Travelling like in a private jet. Enjoy ultimate comfort with two individual seats, a full-length center console that doubles as a mobile office and easy access to the integrated MBUX rear tablet for productive work or relaxed travelling.

• E-ACTIVE body control: Drive with effortless elegance on any road. This fully active suspension delivers unmatched comfort, precision and dynamic handling; while offering exceptional off-road capability.

• MANUFAKTUR Leather Package: Immerse yourself in pure elegance. The finest nappa leather surrounds throughout the interior - from exclusive upholstery cushions for the Executive seats to the roof liner. The MANUFAKTUR leather package elevates cabin to a new level of luxury.

• MANUFAKTUR Exclusive Leather Package: Elevate your interior with the MANUFAKTUR Exclusive Leather package.Even the window frame is upholstered in the finest nappa leather. The side instrument panel covers are also clad in the respective equipment colour.

• Burmester® high-end 3D surround sound system: Experience legendary sound expirience with 29 speakers and 1610 watts of power. Enjoy customizable 3D sound at every seat and immerse yourself in music with Dolby Atmos® quality.

• ENERGIZING Package Plus: Experience ultimate comfort: seat climate control and multi-contour seats with massage function complement the ENERGIZING Comfort control. Your vehicle can keep you vitalised and pampered throughout your journey

• Folding tables in the rear: Two leather-finished folding tables add elegance and convenience, turning your First-Class rear suite into a refined workspace in seconds.

• Refrigerated compartment: Enjoy chilled drinks anytime. The 9.6-litre refrigerated unit seamlessly integrated into the rear armrest keeps refreshments within easy reach for ultimate comfort.

• Holder for champagne flutes: The bespoke flute holders in the refrigerated compartment and in the rear center console are perfectly matched to the exclusive Maybach champagne flutes.

• GUARD 360° vehicle protection Plus with Digital Extras: Offers all-round monitoring of thevehicle's surroundings with anti-theft alarm and emergency key deactivation.

• 23-inch Maybach 5-hole forged wheels: Ceramically high-sheen-polished including fully integrated wheel bolt cover. 

• Duel Tone paint: The hallmark of Maybach elegance, the signature two-tone finish embodies exclusivity, masterful craftsmanship, and timeless sophistication.

EQS SUV

EQS SUV 450:
The EQS SUV 450 now offers an even more dynamic and luxurious presence with the addition of the AMG Line. This enhancement brings a sportier aesthetic and refined details, previously available only on the EQS SUV 580, allowing customers to experience heightened visual appeal and performance-inspired styling.
Furthermore, to ensure supreme comfort for all occupants, the EQS SUV 450 will now feature active Rear Seat Ventilation, this enhancement signifies a broader integration or an upgraded active system, ensuring optimal climate control and comfort for rear passengers on every journey.

With the introduction of 7-seat configuration, the two features Energizing air control plus and Spare wheel will not be available with the EQS SUV 580. These changes are linked to packaging constraints and space optimization required to accommodate the third-row seating.
 

Key highlights:

• AMG Line - Make an uncompromising statement with athletic presence of AMG bodystyling and 21" AMG light-alloy wheels. The AMG front apron in A-wing design and the rear apron with chrome accents make a powerful impression. 

• AMG multi-spoke alloy wheels - Light-alloy wheels aerodynamically optimised, painted in high-gloss black with a high-sheen finish

• Rear Seat Package Plus - Extremely comfortable journeys in the 2nd seat row: in addition to the standard Rear Seat Package, you also receive seat ventilation for the outermost seats. With the MBUX rear tablet, passengers can control the vehicle's comfort functions and MBUX multimedia system.

 

EQS SUV 580:

The EQS SUV 580 reaffirms its exceptional versatility with the highly sought-after 7-seat configuration. This option, which was earlier sold out, allows for increased passenger capacity without compromising on luxury or space, making the EQS SUV 580 an even more compelling choice for families and those requiring flexible seating arrangements.

In line with our commitment to ultimate passenger comfort, the EQS SUV 580 also receives the addition of active Rear Seat Ventilation, and this update emphasizes an upgraded active system, providing a consistently pleasant and refreshing environment for rear occupants.

With the introduction of 7-seat configuration, the two features Energizing air control plus and Spare wheel will not be available with the EQS SUV 580. These changes are linked to packaging constraints and space optimization required to accommodate the third-row seating.

 

Key highlights:

• 3rd row of seats - The fully-fledged 3rd row of seats for 2 additional passengers can be quickly folded in and out at any time. This way you can use flexibility according to your needs. With the EASY-ENTRY system, passengers can sit comfortably in the 3rd row.

• Rear Seat Package Plus - Extremely comfortable journeys in the 2nd seat row: in addition to the standard Rear Seat Package, you also receive seat ventilation for the outermost seats. With the MBUX rear tablet, passengers can control the vehicle's comfort functions and MBUX multimedia system.

 

Media Contact:
Mercedes-Benz India:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com 
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

About Mercedes-Benz India:
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes- Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

• Ex-showroom price adjustments up to 2% effective 1st January 2026 across Mercedes-Benz model range

• Price hike driven by increased material costs, inflationary pressures, and logistics expenses leading to higher operational costs for Mercedes-Benz

• These rising expenses have been creating substantial pressure on Mercedes-Benz’s business operations necessitating price correction

• Mercedes-Benz is absorbing the majority of cost pressures, passing a nominal portion to the market

• This price correction has been necessitated to offset rising operational costs for sustainable business

• Adjustment quantum varies by model based on local content versus import dependency

• With tailored financing options, Mercedes-Benz Financial Services offset price impact of the majority of financed purchases, providing smart solutions to enhance overall ownership experience

 

Pune: India's most desirable luxury carmaker Mercedes-Benz India today announced a pricing adjustment across its entire model range, effective from 1st January 2026. The price correction capped at 2%, reflects sustained forex pressures that have characterised the luxury automotive landscape throughout 2025. In addition, rise in input costs, commodity prices, increased logistical expenses in combination of inflationary pressures have been creating significant pressure on the company’s bottom line, necessitating a price correction.

 

Throughout 2025, the Euro-INR exchange rate has traded persistently above INR 100 mark, representing a significant deviation from earlier period. This currency environment has created substantial cost pressures across the supply chain, affecting both imported components for local assembly, as well as import of CBU (completely built vehicles). Despite the company's aggressive localisation strategy, which continues to absorb bulk of increased costs, a selective price adjustment has become essential to maintain operational sustainability.

 

MBFS structures solutions for affordability:

Recognizing that product substance and price underpins the luxury automotive market, Mercedes-Benz Financial Services has developed tailored financial products to mitigate any EMI impact from this price adjustment. With 80% of Mercedes-Benz purchases in India involving financing, and MBFS directly facilitating approximately 50% of total brand sales, Financial Services plays a pivotal role in driving ownership ecosystem for Mercedes-Benz.

 

Media Contact:

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India:

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

• SKYLine ensures a seamless and transparent journey across every touchpoint — from appointment booking to vehicle delivery

• Powered by automation and AI-driven analytics, it offers personalized and proactive service experiences, real-time status updates, and quick turnaround time that enhance convenience and trust

• The integrated Customer Portal provides one unified 360° view of service history, invoices, and campaign information, making the ownership experience effortless and engaging

• Partnership with Indian technology major Zoho reflects Mercedes-Benz India's commitment to deliver state-of-art customer journey and seamless ownership experience developed locally

• Developed entirely in India over two years, SKYLine digitises the complete service journey across Mercedes-Benz's nationwide dealership network

• The platform enables real-time service tracking, digital estimate approvals, and seamless customer communication enhancing customer experience

• Now live across all Mercedes-Benz dealerships in India, it replaces legacy systems with new age integrated digital infrastructure

• ‘SKYLine’ roll-out backed by over 5,000 man-days of user acceptance testing and 3,000 man-days of training

 

Pune: Mercedes-Benz, India’s most desirable luxury automobile brand today, announced the launch of ‘SKYLine’, a ‘Made in India, for India’ bespoke end-to-end Dealer Management System (DMS) developed grounds up, in partnership with Zoho. Built on Zoho CRM and implemented by Zoho’s Enterprise Business Solutions (EBS) team, SKYLine redefines seamless customer journey by offering unique customer benefits from vehicle reception to vehicle delivery. SKYLine combines dealer-level autonomy with centrally governed processes, delivering a fully digitized and integrated platform across Mercedes-Benz India’s nationwide dealership network, elevating customer ownership experience significantly.

 

Designed to modernize operations and elevate customer experience, SKYLine digitizes the entire service lifecycle from booking to delivery through real-time data integration, streamlined workflows, and unified backend operations. The result is enhanced operational efficiency, transparency, and a premium, brand-aligned experience for both customers and dealers.

 

Now live across all dealerships in India, SKYLine marks a transformational shift from legacy infrastructure to a cutting-edge decentralized architecture. Each Mercedes-Benz dealership will now operate on its own dedicated Zoho CRM instance, enabling autonomy while ensuring compliance with centrally defined standards. SKYLine seamlessly integrates with Mercedes-Benz’s legacy HQ systems without requiring any changes at the HQ end, enabled by a robust transformation layer co-developed with Zoho to manage all downstream communication.

 

To achieve this vision, Mercedes-Benz India needed to balance dealership autonomy with OEM-level control and enterprise-wide standardization while addressing the constraint of not modifying HQ systems. Zoho addressed these requirements by co-creating a vertical, multi-instance architecture powered by Zoho CRM and Qntrl, its workflow orchestration platform. The middleware layer, developed in tandem with Qntrl, enables real-time synchronization across systems and regions by supporting REST, SOAP, file-based, and other legacy protocols.

 

“SKYLine is a technology marvel born of close collaboration and co-creation. When Mercedes-Benz India came to us with a vision that had no off-the-shelf solution, we saw an opportunity to build something truly unique. Together, we have built a decentralized platform that empowers each dealership with autonomy, while maintaining central control and real-time HQ integration. To meet these complex needs, we co-developed middleware capabilities alongside our evolving Qntrl platform, enabling seamless communication across legacy protocols. This project reflects what’s possible when product teams and customers come together with a shared sense of purpose and a commitment to solving real-world challenges.” Mani Vembu, CEO, Zoho

 

SKYLine now orchestrates the full spectrum of customer service processes comprising:

Service booking, digital check-in, vehicle inspection, real-time estimate approvals (to be activated soon), job card creation, skill-based technician assignment, live job tracking, proactive communication, quality control, and post-service feedback collection.

These connected workflows replace fragmented systems with a seamless, paperless customer journey. Beyond service, SKYLine streamlines diverse dealership operations including courtesy car management and pre-owned vehicle refurbishment and resale.

 

Dealerships can track courtesy car availability via a visual dashboard, while pre-owned workflows centralize one of the fastest-growing business segments. Embedded analytics provide real-time insights to both dealership managers and OEM stakeholders, enabling informed, data-driven decisions.

 

The rollout was backed by over 5,000 man-days of user acceptance testing and 3,000 man-days of training, ensuring strong adoption across all locations. Zoho EBS led the end-to-end delivery, from design to post-implementation support, while engineering secure middleware integrations that enabled seamless data exchange with Mercedes-Benz’s European HQ systems. This included advanced data transformation, asynchronous processing, and multi-protocol communication, making SKYLine one of the most technically complex and strategically significant DMS deployments in the region.

 

Media Contact:

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India:

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

• All-new 3.0L Inline 6-cylinder engine that delivers 270 kW and 750 Nm torque now with 48V Mild Hybrid technology with additional 15 kW assist

• Equipped with the latest MBUX NTG7 infotainment system, offering seamless connectivity and an intuitive user interface, including Augmented Reality Navigation

• The luxurious interior features two-tone Nappa leather, Burmester 3D Surround Sound with Dolby Atmos, high-quality materials, and a customizable ambient lighting system

• Unique MANUFAKTUR upholstery options and MANUFAKTUR paint options available in addition to the standard options for added customization

• The new off-road cockpit on the dashboard offers easy access to all off-road functions and features, strategically repositioned for effortless accessibility

• The technology package enhances the new Mercedes-Benz G 450d with a more comprehensive suite of ADAS functions

• Inspired by the G-Class, Mercedes-Benz India will soon kick-start an exciting ‘Mercedes- Benz G-Tribe Escapade’ with exciting drives scheduled from India to Thimphu, Punakha and Paro for select customers

• The Mercedes-Benz G 450d starts at Rs. 2.90 Cr. onwards. (Prices all-India ex-showroom)

• In its first allocation, only 50 exclusive units of the G 450 d will be made available to select customers in India

 

Pune: India’s most desirable luxury carmaker Mercedes-Benz today, launched the all-new G-Class 450d, featuring the most powerful diesel engine in Mercedes-Benz portfolio. With the G450d, Mercedes-Benz now offers in India, a diesel, a petrol and an electric powertrain to the iconic G-Class portfolio. The G 450d introduces a perfect combination of a powerful yet efficient diesel, underlining the powertrain diversity of the G-Class range in India, comprising an AMG, and electric and now a diesel powertrain with ISG technology.

 

The G 450d represents a powerful combination of legendary off-road capability, dynamic performance and exquisite luxury with MANUFAKTUR offering, setting a new standard in the top-end luxury SUV segment, while staying true to the timeless G-Class design ethos.

 

The Mercedes-Benz G-Class continues to solidify its status as an automotive icon with significant enhancements that elevate both performance and luxury. This latest generation G 450d excels in all conditions, featuring an electrified drive system that improves overall performance and a modern driver assistance system for enhanced safety. The Mercedes-Benz G 450 d stands out among topperforming off-road vehicles, boasting of a powerful 3.0L inline 6-cylinder engine that delivers 270 kW and 750 Nm of torque. The all-new G 450d accelerates from 0 to 100 kmph in just 5.8 seconds.

 

The all-new G-Class benefits from more than 45 years of experience and expertise in the off-road segment. The off-road vehicle icon continues to rely on proven ladder-frame construction, three mechanical differential locks and the combination of double wishbone independent front wheel suspension and a rigid rear axle. High ground clearance and long-travel suspension form the basis for the off-road characteristics.

 

The remarkable values underscoring the off-roading character of the G450d are as following:

 

• Up to 100% gradeability on suitable surfaces

• Ground clearance between the axles of at least 241 mm

• Maximum fording depth of 70 cm for water and mud

• Stable driving on sideward slopes of up to 35°

• Approach and departure angles of 31° at the front and 30° at the rear (without trailer hitch)

• Breakover angle of 26°

 

Distinctive design elements include a new bumper with four vertical louvers integrated into the air inlets. The refreshed front bumper design, along with new A-pillar cladding and a roof-edge spoiler lip, enhances aerodynamics and acoustic comfort. The new G-Class evolves with the times - yet remains unmistakably true to its iconic character.

 

Inside, the redesigned off-road cockpit and the advanced MBUX infotainment system with augmented reality navigation ensure a technologically advanced and luxurious driving experience, making the G 450d a perfect blend of tradition and innovation.

 

The Mercedes-Benz G 450d offers an unrivalled driving experience, showcasing the perfect blend of performance, style and comfort. It embodies the spirit of adventure with advanced engineering and luxurious touches, ensuring every journey is extraordinary. The G 450d’s design is a testament to the iconic G-Class’s heritage, reflecting both strength and elegance.

 

MANUFAKTUR represents a realm of nearly limitless customisation, showcasing the boundless potential in design and luxury. The all-new G 450d brings to bear its widest portfolio to date, featuring materials selected with the utmost care for their superior quality.

 

This selection is complemented by unparalleled craftsmanship, ensuring each detail is executed with precision and artistry. It has upgraded upholstery, the invigorating Energizing package, and the comfort of multi-contour seats – all tailored to enhance your driving experience.

 

The G-Class has a storied history of blending luxury and off-road prowess. Established in 1979, this iconic model series has evolved from a rugged off-roader to a symbol of luxury and performance, captivating enthusiasts along the way. The Mercedes-Benz G 450d embodies this legacy by merging traditional craftsmanship with cutting-edge technology, creating a new chapter in G-Class history.

 

It now offers the most diverse drive portfolio of all time and almost limitless customisation options, while retaining its unmistakable off-road character and unique appearance.

 

ANNEXURE

 

Highlights of the new Mercedes-Benz G 450d

 

Powerful Performance:

The G 450d is powered by all new six-cylinder inline diesel with a 48-volt on-board electrical system and an integrated starter generator (ISG), providing support at lower engine speeds with an additional 15 kW. The unit delivers 270 kW and torque of 750 Nm. From a standstill, the G 450d accelerates to 100 kmph in just 5.8 seconds, with a top speed of 210 kmph.

 

Distinctive Design:

The G 450d features the classic G-Class silhouette, with a new radiator grille with four horizontal louvres instead of the previous three. In addition, there are redesigned front and rear bumpers with the front ones featuring a new refreshed look. The vehicle is available with 20-inch AMG alloy wheels in high gloss black with high sheen finish.

 

Advanced Technology:

Equipped with the latest MBUX NTG7 infotainment system, the G 450d offers 12.3-inch driver and multimedia displays with touch control, smartphone integration via Wireless Android Auto® or Apple CarPlay™, and USB-C ports for mobile devices. The MBUX Augmented Reality for Navigation superimposes graphical navigation information onto live images, enhancing driver assistance in complex traffic situations.

 

Body and Suspension:

The all-new G-Class benefits from around 45 years of experience and expertise in the off-road segment. The off-road vehicle icon continues to rely on proven ladder-frame construction, three mechanical differential locks and the combination of double wishbone independent front wheel suspension and a rigid rear axle. High ground clearance and long-travel suspension form the basis for the off-road characteristics. The suspension on the all-new G-Class includes adaptive adjustable damping as standard, providing greater control off-road.

 

DYNAMIC SELECT with three additional off-road driving programmes:

With DYNAMIC SELECT, the vehicle characteristics of the all-new G-Class can be adjusted at the touch of a button and in just a few seconds. The system changes the driving characteristics of the engine, transmission, suspension, ESP® and steering. The on-road driving programmes “Comfort”, “Sport”, “Eco” and “Individual” are easy to set using the DYNAMIC SELECT switch.

 

New Offroad Cockpit:

The redesigned off-road control unit provides an overview of essential information for off-road driving in both the driver and central multimedia displays, including vehicle positioning, compass, altitude, steering angle, tire pressure, and temperature, as well as the status of the differential locks. The "Transparent Hood" function can be selected via the off-road menu.

 

Exclusive and Dynamic Interiors:

The interior features AMG line interior theme with Nappa leather upholstery, sporty metal structure trim accents, and a customizable ambient lighting system, including ambient lighting for the air vents. The Burmester® 3D Surround Sound System with Dolby Atmos and 18 speakers and 760W output, complete with an illuminated satellite loudspeaker in the headliner, enhances the luxurious atmosphere.

 

MANUFAKTUR–Extensive Customization:

The MANUFAKTUR range allows for extensive personalization, offering exclusive paint colours and interior elements like spare wheel rings, seat trims, decorative stitching, and more. Customers can choose from host of unique upholstery options and wide range of paint options, providing nearly limitless customization possibilities.

 

Advanced Safety Features:

The G 450d includes a suite of advanced safety technologies, including active brake assist, lanekeeping assist, and 360-degree camera systems, ensuring peace of mind on every journey.

 

Exceptional Noise Comfort:

Designed with comprehensive noise and vibration control, the G 450d features enhanced insulation and acoustic glass for a serene cabin environment.

Introducing the G-Tribe Escapade Experience

 

Mercedes-Benz, in collaboration with Cougar Motorsport, is launching the inaugural G-Tribe Bhutan Escapade, an exhilarating SUV adventure designed exclusively for customers and inspired by the iconic G-Class. Scheduled between November and December 2025, the escapade spans three thrilling journeys from India to Thimphu, Punakha, and Paro in Bhutan. Customers will take the wheel of a specially curated fleet of Mercedes-Benz SUVs - including the AMG G 63, G 580, EQS SUVs, GLS, GLE 450 4MATIC, and AMG GLE 53 4MATIC+ Coupé - and experience breathtaking Himalayan landscapes, rich culture, and gourmet moments. This promises an unforgettable exploration of luxury, versatility, and the iconic terrain-conquering spirit of the G-Class.

 

Media Contact:

 

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Pune: India’s most desirable luxury car maker Mercedes-Benz today, announced its best-ever September sales, growing by a robust 36% compared to September 2024. The record monthly sales is strongly driven by Government’s GST 2.0 reforms which buoyed customer interest and resulted in increased purchase, that has been on hold since middle of August. The GST 2.0 reforms is reflected in the Navratri Sales, which witnessed ~2500 units retailed in the nine days of the festival, making it the highest ever Navratri sales for Mercedes-Benz in India.

 

The highest ever September 2025 sales also drives Mercedes-Benz’s highest ever Q2 FY 25-26 sales performance with 5119 units retailed. The best-ever sales performance in Q2 FY 25-26 was buoyed by steady demand across ‘Core Luxury’ and ‘Top-End Luxury’ vehicles. The sales momentum in Q2 FY 25-26 was driven by growth in the top-end luxury BEV portfolio, which continued its penetration of 8% in the overall sales volume of Mercedes-Benz India.

 

Strong demand for the Top-End Luxury segment: Best-ever monthly sales for GLS, AMG G63 SUVs and the EQS SUV in September 2025
Demand for Mercedes-Benz ‘Top-End’ luxury segment continued for the Q2 FY 25-26 with 25% penetration and 12% y-o-y growth. Top-End Vehicles comprising GLS, S-Class, Mercedes-Maybach, AMG G 63 continued to command customer preference with growing trends of hyper-personalization and customization. Mercedes-Benz’s bespoke ‘manufaktur’ range, offering personalized selection of high-quality equipment, exclusive appointments and craftsmanship, comprises 75% of all top-end luxury vehicles sold in India. AMG G 63 also registered its highest ever monthly sales despite a waiting period of more than 6 months.

 

Steady demand driving the ‘Core’ segment: Best-ever monthly sales for LWB E-Class, GLC and GLE SUVs
Mercedes-Benz’s ‘Core’ segment registered a growth of 10% in Q2 FY 25-26 with best-ever monthly sales for LWB E-Class, GLC and GLE SUVs in September 2025. ‘Core Segment’ continued to play an important role with 60% penetration in Mercedes-Benz India’s overall sales in India. The success of the LWB E-Class remains unchallenged in India, making it the highest selling luxury car in India with a 47% y-o-y growth for the luxury sedan in the Q2 FY 25-26 period.

 

Entry Luxury Segment:
Mercedes-Benz ‘Entry Luxury’ portfolio comprising the A-Class sedan and the GLA SUV continue to offer high product substance in their respective segments, driving substantial value proposition for luxury customers. Mercedes-Benz Entry Luxury products are feature loaded underpinning a value- oriented sales approach that successfully caters to the growing aspirations of young customers. In Q2 FY 25-26, Mercedes-Benz ‘Entry Luxury Segment’ declined in a segment completely dominated by products available at a lower price point having market offers.

 

Top-End BEVs continue to drive Mercedes-Benz’s BEV growth:
Mercedes-Benz continued its BEV acceleration in India with a penetration of 8% to overall sales. The BEV portfolio grew by 10% with highest ever sales for the EQS SUV. The top-end G 580 Edition 1 with EQ Technology is already sold out for the year and bookings are now open for the next slot of deliveries.

 

(All sales figures of Mercedes-Benz India are that of retail sales)

 

Media Contact:

 

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

• 3.0-litre M 256M inline six-cylinder engine with double turbocharging produces 330 kW (449 hp) at 5,800-6,100 rpm and 560 Nm torque (briefly 600 Nm with over boost) at 2,200-5,000 rpm 

• Integrated starter-generator (ISG) provides additional 17 kW (23 hp) and 205 Nm for short-term boosting and feeds the 48-volt on-board electrical system 

• Latest generation MBUX with AMG-specific displays including "Classic", "Sport" and AMG exclusive "Supersport" mode featuring central round tachometer 

• Fully variable AMG Performance 4MATIC+ all-wheel drive with transition from rear to all-wheel drive occurring continuously 

• AMG SPEEDSHIFT TCT 9G transmission with adapted shift times, quick reactions, double-declutching function and multiple downshifts 

• AMG RIDE CONTROL chassis with steel suspension, sporty spring-damper set-up and adaptive adjustable damping selectable in three levels 

• Standard rear axle steering operates with maximum steering angle of 2.5 degrees for enhanced agility and stability 

• 0-100 km/h acceleration in 4.2 seconds with electronically limited top speed of 250 km/h (optional 270 km/h with AMG Driver's Package) 

• Five AMG DYNAMIC SELECT driving programmes: Slippery, Comfort, Sport, Sport+ and Individual for customised vehicle characteristics

• Combined fuel consumption (WLTP): 9.3-9.7 l/100km 

• The Mercedes-AMG CLE 53 4MATIC+ Coupé will be priced at INR 1.35 ex-showroom, all-India

 

Pune/Gurugram: India's most desirable luxury carmaker Mercedes-Benz today launched the spectacular Mercedes-AMG CLE 53 4MATIC+ Coupé, further strengthening its top-end luxury performance portfolio in India. The sporty, elegant two-door model combines the best of both worlds - the agility and sportiness of the C-Class with the space, elegance and status of the E-Class; delivering an unparalleled driving experience with a stunning road presence for performance enthusiasts.

 

Inline six-cylinder with integrated starter generator and electric additional compressor

 

The new CLE 53 4MATIC+ uses a comprehensively upgraded version of the 3.0-litre M 256M inline six-cylinder turbo engine. The facelift generation of the high-performance engine, now known as the M 256M, impresses above all with optimized combustion chambers with redesigned inlet and outlet channels, new piston rings, optimized injection and a new exhaust gas turbocharger. In conjunction with the new electric additional compressor, this offers an increase in boost pressure by 0.4 bar to 1.5 bar and thus a higher torque of 560 Nm in continuous operation and 600 Nm in overboost for up to 12 seconds.

However, what is more important than the absolute torque is the availability of it and the overall response of the engine. The improved electric additional compressor is responsible for this. It can now be operated almost continuously over a longer period of time. Drivers feel this especially in medium speed ranges. For this, the exhaust gas turbocharger was made larger for higher peak performance.

The new, second-generation integrated starter generator (ISG) is now integrated into the gearbox bell housing. As a central component of the 48-volt electrical system, it not only functions as an electrical generator, but also takes on hybrid functions. These include short-term boosting with 17 kW (23 hp) of power and 205 Nm of torque, recuperation, load point shifting, sailing and the almost imperceptible restart of the engine during the start-stop function.

 

Adapted switching times, high efficiency: AMG SPEEDSHIFT TCT 9G transmission

The 3.0-litre in-line engine is coupled with the AMG SPEEDSHIFT TCT 9G transmission, which impresses with adapted shift times, quick reactions, the double-declutching function and multiple downshifts. An upshift or downshift is implemented immediately. The transmission acts very spontaneously, especially in the "Sport+" driving programme and in manual mode. Dynamic acceleration manoeuvres and the adjusted shifting times are available, as is a fuel-saving driving style, depending on the driving programme selected.

 

Characteristics at your fingertips: AMG DYNAMIC SELECT

With the five AMG DYNAMIC SELECT driving programmes "Slippery", "Comfort", "Sport", "Sport+" and "Individual" the characteristics of the CLE 53 can be influenced at the touch of a finger. The differentiation ranges from efficient and comfortable to very sporty. Important parameters such as the response behaviour of the engine, transmission, chassis and steering are modified. Regardless of the AMG DYNAMIC SELECT driving programmes, the driver can switch directly to manual mode using the "M" button, to shift gears exclusively using the steering wheel shift paddles.

 

Fully variable AMG Performance 4MATIC+ all-wheel drive as standard

The fully variable AMG Performance 4MATIC+ all-wheel drive combines optimal traction for dynamic driving pleasure with a high level of driving safety under all conditions: on dry roads as well as on wet or slippery surfaces. The transition from rear to all-wheel drive and vice versa occurs continuously because the intelligent control is integrated into the entire vehicle system architecture. 

 

When driving moderately and in situations where all-wheel drive is not required, the front axle is completely decoupled. This increases efficiency. From the ESP Sport setting onwards, the driving behaviour is more rear-focused.

 

Independent AMG RIDE CONTROL suspension and three-stage steering

The AMG RIDE CONTROL chassis developed in Affalterbach is used for more agility, more neutral cornering behaviour and higher traction. The steel suspension with a particularly sporty spring-damper set-up and adaptive adjustable damping combines excellent driving dynamics with a high level of ride comfort. The damping on each wheel adapts to the current driving situation and road conditions quickly and precisely via separate valves for the tension and compression directions in the dampers. The damper characteristic curve can be preselected in three levels: "Comfort", "Sport" and "Sport+".

 

The standard rear axle steering operates with a maximum steering angle of 2.5 degrees. Up to this degree, the rear wheels turn in the opposite direction to the front wheels at speeds of up to 100 km/h, leading to a virtual shortening of the wheelbase and resulting in significantly more agile turning, less steering work, and increased maneuverability. At speeds of more than 100 km/h, the rear wheels turn parallel to the front wheels - up to a maximum of 0.7 degrees for enhanced driving stability.

 

Interior with independent equipment and specific displays

The interior welcomes passengers with unique equipment, exclusive materials and the latest generation MBUX infotainment system. The eye-catchers are the free-standing 12.3-inch fully digital driver display, the 11.9-inch driver-oriented central display in a user-friendly portrait format and the dynamic ambient lighting with 64 colours.

 

With the driver display, customers can switch between the display styles "Classic", "Sport" and AMG exclusive "Supersport". The "Supersport" mode is particularly striking with a central round tachometer, designed horizontal displays that are located to the left and right of the tachometer and create a spatial impression of depth. The driver can use the AMG menu to access various special displays such as engine data, gear indicator, warm-up, set-up, G-metre and race timer.

 

The integral seats in ARTICO man-made leather/MICROCUT black microfibre with AMG-specific graphics and red contrasting topstitching combine sportiness with strong lateral support. The standard, flat-bottomed AMG Performance steering wheel in double-spoke design with seamlessly integrated buttons offers a high level of everyday use with intuitive operating logic for important driving functions and all driving programmes.

 

Technical Specifications Summary

Pricing and Availability

The Mercedes-AMG CLE 53 4MATIC+ Coupé is priced at INR 1.35 (ex-showroom, India) and will be available for bookings across all Mercedes-Benz dealerships pan-India. Deliveries are expected to commence immediately.

 

Media Contact:

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. The company’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores, having the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touchpoints spread across more than 50 cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a robust AMG retail network presence in the country. Mercedes-Benz India has a comprehensive product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine: along electric vehicles– EQS 580 sedan and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 luxury BEVs in India.

The ‘Made in India’ SUV range comprises the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S, AMG GLC 43, AMG GLE 53, AMG CLE 53, AMG C 63 E-Performance, AMG S 63 E-Performance, AMG SL 55, AMG GT 63 and the AMG G 63. Mercedes-Benz pioneered the luxury BEV segment in India comprising a strong portfolio including the EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

 

Mercedes-AMG GT 63 4MATIC+ Coupé
• For the first tme, the GT 63 features variable all-wheel-drive for optimal traction and handling
• Dedicated DRIFT MODE that directs 100% power to the rear wheels only
• GT 63 is the first AMG model in India to feature AMG's ‘Active Aerodynamics Technology’ inspired by F1. AMG Aerodynamics in the underbody create downforce at 100+ kmph speed, creating a ‘Venturi Effect’ that sucks the vehicle nose to the ground, creating higher grip and stability during high-speed cornering
• AMG Active Ride Control suspension with Rear Axle Steering (up to 2.5 degrees) and dynamic engine mounts as standard
• Mercedes-AMG GT 63 4MATIC+ delivers 430 kW (585 hp) with 800 Nm torque
• The car covers 0-100 kmph in just 3.2 seconds and has a top speed of 315 km/h`

 

Mercedes-AMG GT 63 PRO 4MATIC+: (Features on top of GT 63)
• Track-Ready with AMG Performance Package as standard, comprising active cooling for the front and rear axle differentials
• Aerodynamic Package as standard with AMG Night Package II
• GT 63 PRO’s AMG Aerodynamics package upgraded with AMG Carbon Package as standard
• All aero elements finished in carbon fibre and increase downforce on both - front and rear axles
• AMG high-performance ceramic composite braking system is standard
• PRO features factory-fixeed Sports Tyres (Cup tyres) for track usage, replacing the standard summer tyres
• AMG ACTIVE RIDE CONTROL suspension with active roll stabilisation tailored for high-speed handling and precision
• GT 63 PRO comes standard with the AMG aluminium trim
• Mercedes-AMG GT 63 PRO churns 450 kW (612 hp) power and 850 Nm of torque for stellar track focused performance
• 0-100 kmph in 3.1 seconds with a top speed of 317km/h
• AMG GT 63 PRO will be offered with the MANUFAKTUR colours as standard:
            

             o MANUFAKTUR Patagonia Red Bright, MANUFAKTUR Opalith White Bright and MANUFAKTUR Alpine Grey Solid.

             o Optional MANUFAKTUR Magno colours will be available, including MANUFAKTUR Spectral Blue Magno, MANUFAKTUR Opalith White Magno, MANUFAKTUR Hyper Blue Magno and MANUFAKTUR Green Hell Magno

• Active aerodynamics and 2.5° rear-axle steering are standard across both variants
• The Mercedes-AMG GT 63 4MATIC+ will be priced at INR 3 Cr. ex-showroom, all-India
• The Mercedes-AMG GT 63 PRO 4MATIC+ will be priced at INR 3.65 Cr. ex-showroom, all-India
• The deliveries of the GT 63 and will begin by Q4 2025, and the GT 63 PRO will begin deliveries by Q1 2026
• Mercedes-Benz India will be launching exclusive track experiences at India's premium racing circuits, presenting a unique opportunity for AMG enthusiasts to push the performance limits of these sportscars

 

Mumbai: India's most desirable luxury carmaker, Mercedes-Benz, today unveiled two new sportscar from its famed ‘GT Family’: the all-new Mercedes-AMG GT 63 4MATIC+ and the track-focused Mercedes-AMG GT 63 PRO 4MATIC+ Coupés, representing the pinnacle of AMG's F1-inspired performance engineering. The second-generation AMG GT family combines race-bred technology with enhanced everyday usability, offering Indian performance enthusiasts an unparalleled driving experience.

 

Performance excellence across two distinct variants

The Mercedes-AMG GT 63 4MATIC+ Coupé features a handcrafted 4.0-litre V8 biturbo engine producing 430 kW (585 hp) and 800 Nm of torque. The vehicle accelerates from 0-100 km/h in just 3.2 seconds with a top speed of 315 km/h, delivering exhilarating performance for both road and track use.

 

The Mercedes-AMG GT 63 PRO 4MATIC+ represents the ultimate track-focused variant, delivering 450 kW (612 hp) and 850 Nm of torque. This model features enhanced aerodynamics with additional air deflectors, upgraded cooling systems with radiators in the front wheel arches, and track-optimised components. It achieves 0-100 km/h in 3.1 seconds with a top speed of 317 km/h, making it the most performance-oriented AMG GT ever offered.

 

Revolutionary technology and engineering

 

Both variants feature the groundbreaking AMG ACTIVE RIDE CONTROL suspension with active roll stabilisation, replacing conventional anti-roll bars with active hydraulic elements that provide exceptional handling precision and comfort. The system actively manages roll movements in milliseconds, delivering optimal performance in both everyday driving and track conditions.

 

Active aerodynamics play a crucial role in the AMG GT's performance, with the innovative AIRPANEL system featuring vertical and horizontal louvres that optimise airflow based on driving conditions.

 

The retractable rear spoiler assumes five different positions above 100 km/h, while the active underbody element creates a Venturi effect for enhanced downforce.

 

The AMG GT 63 PRO 4MATIC+ takes aerodynamic efficiency further with a redesigned front apron, additional air deflectors made of visible carbon fibre, and underbody fins similar to those on the Mercedes-AMG ONE. These enhancements reduce front axle lift by over 30 kilograms and increase rear downforce by approximately 15 kilograms.

 

Active rear-axle steering comes standard across both variants, with rear wheels steering opposite to front wheels up to 100 km/h for enhanced agility, and in the same direction above 100 km/h for improved stability.

 

Track-Focused enhancements in the GT 63 PRO 4MATIC+

The Mercedes-AMG GT 63 PRO 4MATIC+ features extensively enhanced cooling systems specifically designed for track use. Two additional radiators positioned in the left and right front wheel arches increase cooling performance, while electrically operated water pumps actively cool the top-mounted radiators of the differentials and transfer case.

 

Standard equipment includes AMG ceramic high-performance composite brakes with six-piston fixed callipers at the front and 420-millimetre brake discs. The lightweight AMG Performance 21-inch forged wheels in cross-spoke design come painted exclusively in Himalaya grey matt, fitted with Michelin Pilot Sport 5S tyres as standard, with optional Michelin Pilot Sport Cup 2R tyres available at no extra charge.

 

Enhanced everyday usability

The new AMG GT Coupé features an extended dimensional concept making it suitable for people up to 1.5 metres tall in the rear seats.

 

The MBUX infotainment system includes extensive AMG-specific content across five display styles, featuring exclusive menus such as "AMG Performance" and "AMG TRACK PACE" for comprehensive vehicle monitoring and track analysis.

 

"One Man, One Engine" Philosophy

Every AMG engine is assembled entirely by hand at the Mercedes-AMG facility in Affalterbach according to the "One Man, One Engine" principle. This tradition ensures each engine receives individual attention and craftsmanship, with modern Industry 4.0 production methods enhancing quality and efficiency while maintaining the personal touch that defines AMG.

 

The AMG 4.0-litre V8 biturbo engine features twin-scroll turbochargers and has been specifically optimised for the AMG GT applications, with the GT 63 PRO 4MATIC+ variant achieving its additional output through higher boost pressure, greater air throughput, and modified engine software.

 

Advanced Driver Assistance and Track Technology

The AMG GT range can be optioned with comprehensive driver assistance systems with a new 3Dvisualisation concept in the instrument cluster. The AMG TRACK PACE system comes standard,

recording over 80 vehicle parameters ten times per second for detailed track analysis and driver improvement.

 

Six AMG DYNAMIC SELECT drive programmes ("Slippery", "Comfort", "Sport", "Sport+", "Individual", and"RACE") enable a wide range of vehicle characteristics from comfortable to dynamic. The integrated AMG DYNAMICS system expands ESP® functions with agile interventions in all-wheel drive control and steering characteristics.

 

Connectvity and Digital Services

Mercedes me connect services provide extensive connectivity features, including live traffic information, Car-to-X communication, and smartphone integration through Apple CarPlay and Android Auto. The optional head-up display shows relevant information in three dimensions, while ambient lighting offers 64 different colour options.

 

Technical Specifications Summary:

Media Contact:

 

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

 

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

 

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the AMG G 63, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefiining customer experience.

 

•  Mercedes-Benz India grew by 4% in FY 24-25 its best-ever fiscal, despite decline in Entry Luxury Segment: Overall growth was driven by 34% increase in Top-End and 51% increase in BEV sales, in FY 24-25

• Q1 25 sales at 4775 units, declined by 11.8% mainly driven by the decline of Entry Luxurysegment by 28%. Top-End Luxury segment however grew by 6% in Q1 25, underlining a clearcustomer preference for Top-End Luxury products. 

• More than 1 out of 4 cars sold by Mercedes-Benz India in FY 24-25 and Q1 25, was a ‘Top-EndLuxury’ vehicle like the S-Class, Mercedes-Maybach, AMG G 63

• BEV growth at 51% led to a penetration of 7% of total sales in FY 24-25, and 8% penetration inQ1 25, underlines the increasing trend of BEV acceptance

• Strong response to the EQS SUV, making it the highest selling BEV for Mercedes-Benz

• LWB E-Class is the highest selling model driven by the dynamic E 450 variant

• Waiting period for select ‘Top-End’ luxury vehicles like G63 AMG and Mercedes- Maybach SClasshave gone up to 12 months

• Merceds-Benz to inaugurate world-class luxury MAR 20X outlets in key emerging markets like Kanpur, Varanasi and Jammu in Q2 2025. Mercedes-Benz debuted in Agra, last week

• 21 New MAR 20X outlets planned in 2025, with investment of Rs. 450+ cr from FranchisePartners in next three years

• Strong demand for SUV portfolio comprising GLA, GLC, GLE, GLS and G-Class | SUV penetrationat 60% of total sales volume in FY 24-25

 

Pune: India’s most desirable luxury car maker Mercedes-Benz today announced its best-ever fiscal sales with 18,928 new Mercedes-Benz retailed. The company also retailed 4,775 new Mercedes-Benz inthe January to March 2025 period. Mercedes-Benz sales was primarily driven by new product launches,qualitative network upgradation and elevating customer experiences. Mercedes-Benz India’s ‘Desire toExceed’ market strategy reflected in growing customer loyalty and increasing desirability of the brand inthe Indian market. Strong performance of the Core and Top-End Luxury segment remained the highlightof last fiscal and Q1 2025 sales, and was complemented by a strong acceleration in the BEV growth andits increased penetration.

 

Robust demand for the Top-End Luxury segment:

The key highlight for Mercedes-Benz India’s fiscal 24-25 and Q1 25 sales had been the strong andconsistent demand for its Top-End Luxury segment comprising the likes of S-Class, Mercedes-Maybach,EQS SUV and the AMG range. Top-End Luxury segment sales grew by 34% in FY 24-25 with robustdemand for S-Class, Mercedes-Maybach Night Series, G 580 with EQ Technology, EQS SUV and theiconic AMG G 63.

In Q1 2025 more than 1 out of 4 cars sold in India by Mercedes-Benz remained a ‘Top-End Luxury’vehicle. Waiting period for the Top-End Luxury segment ranges from 4 months, and up to a year for theiconic AMG G 63.

 

Consistent traction driving the ‘Core’ segment:

Mercedes-Benz’s ‘Core’ segment remained the highest contributor to its sales in FY 24-25 and in Q12025. The Core segment comprising C-Class, E-Class LWB sedans, the GLC and GLE SUVs continued todrive customer desire and loyalty, contributing a significant share in the overall sales volumes ofMercedes-Benz.

In Q1 2025, the success of the E-Class LWB (now available with a dynamic E 450 variant) continued,with very high customer traction across all markets. The Long Wheelbase E-Class remains the highestselling luxury car in India.

 

Entry Luxury Segment:

Mercedes-Benz ‘Entry Luxury’ offers product substance, having higher value for luxury customers. In Q12025, Mercedes-Benz ‘Entry Luxury Segment’ declined by 28%, in a segment primarily dominated byproducts at a lower price point with high market offering. Mercedes-Benz products are feature rich andfully loaded, underlining a value-oriented sales approach, that caters to growing customer aspirations.

 

Strong demand for BEV:

Mercedes-Benz BEV portfolio grew by a robust 51% in FY 24-25 fiscal, with a penetration of 7% of total sales. BEV sales growth underlined the continued strong response to the entire portfolio, highlightedwith the highest ever customer deliveries for the EQS SUV.Q1 25 sales also witnessed a similar strong demand for the BEV portfolio with very positive response tothe ‘Made in India’ EQS SUV 580 and EQS SUV 450, pushing the BEV penetration to 8% in Q1 25.The BEVs particularly witnessed significant growth at the ‘Top-End Luxury’ spectrum, with high demandfor the EQS Maybach Night Series and the stunning G 580 SUV with EQ Technology. The waiting periodfor both these vehicles extend up to 12 months.

 

Major Retail Network expansion planned in Q2 2025:

Mercedes-Benz India, as part of its ‘Go to Customer’ strategy, has major Retail Network expansionplanned in Q2 2025. As part of market expansion, Mercedes-Benz will expand its retail network to 21world-class MAR20X outlets in new emerging markets, as well in existing metropolis of New Delhi NCR,Mumbai, Bengaluru, Hyderabad and Chennai, with an investment of Rs. 450 crores from FranchisePartners in next three years. Mercedes-Benz will also debut in key emerging markets of Kanpur, Jammu,Varanasi, Udaipur and Patna among other markets. A state-of-art modern luxury facility was inauguratedin Agra last week.

(All sales figures of Mercedes-Benz India are that of retail sales)

 

Media Contact:

 

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.comRutuja Deshetti | rutuja.deshetti@mercedes-benz.com

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan nearPune. The company is part of Mercedes-Benz’s Global Production Network and plays an important role in theCKD/MVP production network. The production facility carries an investment of more than INR 3000 crores andhas the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touch points spread across 50+ Indian cities. Through the exclusive AMG Performance Centres, Mercedes-Benzboasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust productportfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and MercedesMaybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 580. Mercedes-Benzis now the only luxury brand to locally manufacture 2 BEVs in India.

 

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the GLS Maybach, the exquisite Mercedes-Maybach Night Seriesand the exciting AMG range comprising the AMG A 45 S to the iconic AMG G 63. Mercedes-Benz also pioneered

 

the luxury BEV segment in India, having an attractive the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, the Mercedes-Maybach EQS 680 SUV and the fascinating icon, the G580 with EQ Technology.

Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India,as one of the first markets in 2021 to roll-out this business model, redefining customer experience.

Mercedes-Benz retailed 18,928 new Mercedes-Benz cars (18,123 units, +4%) in FY 2024-25. For 2025,Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises focusing on unmatchedcustomer experiences, new product innovation, an enhanced luxury network reach for customer service,community development initiatives along with BEV charging for customer convenience.

Media Contact:

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

FleishmanHillard India:

Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

Tanya Mitra | Tanya.mitra@fleishman.com | +91 99712 72212

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility, set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

 

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxurytouchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

 

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

 

Mercedes-Benz retailed a record 19,565 new Mercedes-Benz cars (Jan-Dec 2023: 17,408 units, +12.4%) in 2024, clocking its ‘Best Year Ever’ in 30 years of history in India, leading the luxury car market for the tenth consecutive year. For 2025, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises focusing on unmatched customer experiences, new product innovation, an enhanced luxury network reach for customer service, community development initiatives, along with BEV charging for customer convenience.

"Mercedes-Benz’s best-ever sales performance in its history in India, underscores it’s unparalleled desire in the Indian market. This historic sales success is an outcome of an attractive and alluring portfolio, differentiating service and hassle-free ownership, curated customer experiences and ease of access to finance, unlocking the aspirations of our customers. We are confident of consolidating the market gains and continue this growth in 2025, retaining customer’s trust and loyalty. Along with our Franchise Partners, we continue the luxury transformation of our existing network, as we explore new emerging markets having future growth potential.”

 

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India

 

Pune: India’s most desirable luxury car maker Mercedes-Benz today announced its highest ever sales in its 30 years operations in India. Mercedes-Benz reported its best-ever January-December 2024 sales retaining the Three-Pointed Star’s strong differentiation as the ‘most desirable’ luxury car brand in the Indian market. The company achieved a record sale of 19,565 new cars sold in January-December 2024, underlining a strong 12.4% growth, despite facing challenging market headwinds.

 

The best-ever yearly sales of Mercedes-Benz in India is a result of the company’s achieving its ‘best-ever quarter’, for all the four consecutive quarters in 2024. While the YTD Q4 2024 growth was at 12%, the H2 sales growth was at a higher 16% YoY, underlining Mercedes-Benz steady sales performance round the year, as it faced continued market challenges and macro-economic headwinds.

 

This outstanding sales result was driven by a combination of newly launched and existing vehicles and an enhanced retail customer experience. Demand persisted for Mercedes-Benz across its Entry, Core, and Top-End Vehicle (TEV) segments, with strong performance from new as well as existing products. In 2024, Mercedes-Benz launched 14 new products including 9 alluring Top-End Vehicles in the Indian market, exciting the customer sentiment and creating ‘desire’, which is synonymous with a Mercedes-Benz.

 

Robust BEV sales at 94%:

Mercedes-Benz’s BEV portfolio continued to gain strong customer preference, growing significantly by 94% year on year, with an enhanced penetration of more than 6% in YTD Jan-Dec 2024 sales. The introduction of 4 New BEVs in 2024 comprising the EQA 250+, 5-seater EQB SUV, ‘Made in India’ EQS SUV 580 and the ultra-luxurious Mercedes-Maybach EQS SUV, expanded the BEV portfolio and created a strong customer interest for Mercedes-Benz BEVs. Mercedes-Benz leads the luxury BEV segment selling its highest number of BEVs in a single year.

Mercedes-Benz’s current offering comprises a BEV suited to each customer’s preference and requirements. Mercedes-Benz’s ambitious roadmap for BEV was particularly underscored by a record growth of 110% in Q4 2024 alone.

Mercedes-Benz today introduces two new BEVs in the Indian market comprising the 5-Seater ‘Made in India’ EQS 450 SUV and the iconic G-Class in its BEV version, the G 580 with EQ Technology. These BEVs will further add to Mercedes-Benz India’s increasing BEV portfolio, accelerating its BEV adoption.

 

Top-End Vehicle (TEV) sales on rise at 30%:

Mercedes-Benz’s Top-End Vehicle (TEV) comprising the most exquisite and topline vehicles like the accounted for 1 out of every 4 Mercedes-Benz sold in India and grew by 30% in Jan-Dec 2024. Demand for the exquisite Mercedes-Maybach range comprising ultra-luxurious vehicles like the Mercedes-Maybach S-Class, Mercedes-Maybach GLS SUV and the Mercedes-Maybach EQS 580 are at an all-time high.

 

Mercedes-Benz accomplishes milestone of selling 200,000 cars in India:

Of the 200,000 Mercedes-Benz sold since 1994; 100,000 cars were sold in the last 6 years alone (2019-2024). Though the first 50,000 cars took 20 years (1994-2013), the next 50,000 were sold in 5 years from 2014-2018. In the last decade (2014-2024), Mercedes-Benz sold an astounding 150,000 new Mercedes-Benz cars, underling the growing affluence and aspirations of successful Indian customers across markets.

 

Mercedes-Benz Financial Services achieves INR 10,000 crores portfolio in India:

Mercedes-Benz Financial Services achieves 50%+ penetration and remains the preferred choice as financers for Mercedes-Benz customers funding every second Mercedes-Benz retailed in India. Mercedes-Benz Financial Services also achieved a significant 80% insurance penetration backed by strong value proposition and unmatched services to ensure peace of mind for the customers.

With the average age of Mercedes-Benz customers getting younger, there are more salaried customers than before, choosing to have more flexibility with financing options. This trend leads to higher acceptance of STAR Agility, as every second car financed by MBFS is financed under STAR Agility. Hassle free and paperless processes further aid to the ease in which customers can complete the processes and own the Mercedes-Benz. Mercedes-Benz Financial Services has a total of 20,000 contracts that are completely paperless. All these initiatives have resulted in a significant achievement of INR 10,000 Crore portfolio for Mercedes-Benz Financial Services in India.

 

Mercedes-Benz India’s 2025 roadmap will be ‘DESIRE to Exceed’:

Mercedes-Benz India’s strategy for 2025 continues to uphold the ‘desire’ for Mercedes-Benz’ with innovative ‘customer-centric’ initiatives which aim to exceed customer expectations.

 

Product offensive to continue: 8 new productomer orders.

• In 2025, Mercedes-Benz plans 8 new cars for India, in addition to facelifts. Many of these products will comprise Top End Vehicles and new BEVs. The company will consolidate the freshest product portfolio it boasts across Entry, Core and TEV segments.

• This reiterates Mercedes-Benz’s commitment to cater to evolving customer set that desires the best of products, technology, and experiences.

• Mercedes-Benz launches two BEVs- G 580 with EQ Technology and EQS SUV 450 (5-Seater configuration)

• Upcoming BEV launch will be Mercedes-Maybach EQS SUV ‘Night Series’ at Bharat Mobility Show

 

Entry into new markets: 20 new luxury touchpoints in 2025

•  In 2024 Mercedes-Benz transformed 40 outlets into latest ‘global luxury retailing format’ known as ‘MAR20X’ offering an elevated customer experience. Mercedes-Benz India will enhance its presence with 20 new luxury touchpoints in 2025, with entry into new markets like Agra, Kanpur, Jammu, Patna.

•  Mercedes-Benz Franchise Partners will invest over INR 450+ crores in next 3 years in transforming to world-class luxury format.

•  Mercedes-Benz now has 100+ DC charging points across its network.

 

‘House of Mercedes-Benz’: Collaboration with Tata Cliq Luxury

•  Mercedes-Benz collaborates with Tata Cliq Luxury to retail its ‘Luxury Collection’ items on Tata Cliq Luxury platform. Called the ‘House of Mercedes-Benz’, it will comprise exclusive genuine merchandise and accessories like apparel, bags, footwear, sunglasses, perfumes and watches, on Tata Cliq Luxury platform.

•  Mercedes-Benz India will supply select and exclusive luxury accessories to Tata Cliq Luxury, who will fulfil the customer orders.

 

Mercedes-Benz commits INR 75 million for Road Safety initiative:

• Mercedes-Benz announces a host of Corporate Citizenship initiatives to mark 200,000 ‘Stars’ milestone in India. Mercedes-Benz has committed INR 75 million for Road Safety initiatives to make ‘Samrudhhi Mahamarg’ and ‘Nizamabad Corridor’ in Hyderabad safer. Mercedes-Benz with its implementing partner is working on reducing road accidents & fatalities on these highways.

 

‘Maybach Icons of Luxury’:

Mercedes-Benz India will be focussing on its top-end vehicles range, extending just beyond cars. Mercedes-Benz India will soon launch its exclusive range of ‘Maybach Icons of Luxury’ collections across all its Franchise Partners and online platforms. A dedicated store selling exclusive Maybach collection items will also debut in India. The first-of-its-kind store will be coming up in Bengaluru and will be operated by independent licensees. Exclusive retailing of these collection items ensures passionate Mercedes-Benz customers and brand enthusiasts get immersive brand experiences owning such exclusive merchandise, which enhances their brand experience and aspiration.

 

Customer campaign marking 200,000 ‘Stars’ on Indian roads:

‘Celebrating 200,000 STARS in India’ campaign honours the discerning customers of Mercedes-Benz as the true loyalists of the Star, showcasing their deep connection to the brand’s purpose, values and legacy. To celebrate the aspirations of the Indian customers and mark this significant milestone, Mercedes-Benz will offer ‘money can’t buy’ experiences where existing Mercedes-Benz customers get access to exclusively curated Indian and global events, while the one lucky customer wins an opportunity to experience the coveted Formula 1 Monaco Grand Prix 2025. This will be complemented by celebratory benefits at the Franchise Partners.

Mercedes-Benz will focus on curating exclusive customer experience events ranging from winter drives in Lapland, to exclusive soirees for TEV customers and 200000 Stars celebrations across Franchise Partners in India.

Mercedes-Benz achieves its highest ever sales in its history in India: Clocks a strong double-digit growth in 2024.

 

• The iconic G580 with EQ technology ushers Off-Road Capability into the Electric Age.

• The EQS SUV 450 with a 5-seat configuration continues the success of ‘Made in India’ EQS SUV 580 by appealing to a new set of customers looking for progressive technology, ample space, and luxury with sustainability at the core.

“Mercedes-Benz continues to lead with its BEV roadmap, strengthening our commitment to sustainability. Our product offensive in 2025 begins with the debut of two eagerly awaited BEVs: the iconic G580 with EQ technology and the 'Made-in-India' EQS SUV 450. The G580 brings the iconic off-road capabilities of the G-Class into the electric age, setting new standards and unlocking unparalleled possibilities in luxury, performance, and sustainability. Following the success of the EQS SUV in India, we are happy to introduce its second variant, EQS SUV 450 in a 5-seater configuration. The EQS SUV 450 combines progressive technology, unparalleled luxury, and ample space with sustainability at its heart.

At Mercedes-Benz, we will continue to shape the future of mobility in the digital era—pushing the boundaries of customer experience, service offerings, innovative products, and sustainability. Our commitment remains unwavering in providing excellence through tailored solutions crafted specifically for India, ensuring the best possible ownership experience for our customers.”

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India

Mercedes-Benz G580 with EQ Technology:

•  The G580 with EQ Technology will be exclusively launched as Edition One in India.
•  The Edition One includes AMG Line, Night package and Edition One specific superior line interior.
•  The car features four individually controlled electric motors, producing a combined 432 Kw | 587 hp and    1,164 Nm of torque for unparalleled on-road and off-road performance.
•  0 to 100 kmph in just 4.7 seconds, with peak torque available instantly, delivering exceptional acceleration and control.
•  Burmester 3D surround sound system with 18 speakers, 760 watts of system power and Dolby Atmos.
•  MBUX NTG-7 user experience with wireless Apple CarPlay and Android Auto
•  MBUX Augmented Reality for Navigation.
•  Electric Dynamic Select with 5 selectable drive programs for onroad and off-road driving with 5 levels of  recuperation.
•  The offroad cockpit shows visuals of relevant data for off-road driving in the display.

•  Technology package for maximum safety while driving, parking and maneuvering, including Active Distance Assist DISTRONIC and 360° camera.
•  Exceptional Off-Road Capabilities:

    o G-TURN: Enables up to a 720-degree turn on the spot for superior maneuverability in off-road conditions.

    o G-STEERING: Reduces the turning circle, allowing for tight off-road turns. Intelligent Off-Road Crawl Function: Maintains a consistent speed on loose surfaces, ensuring ideal propulsion.

    o Climbing & Water Wading : Capable of climbing up to 45° inclines (100% gradeability) and with a maximum water-wading depth of 850 mm.

•  12.3-inch dual displays, adaptive software, and an intelligent voice assistant for intuitive control of infotainment, comfort, and vehicle functions.
•  G-ROAR: A distinct acoustic signature mimicking the emotional sound of traditional G-Class combustion engines, including an "aura" sound when approaching.

•  Battery & Charging: 116 kWh battery, with DC fast charging that takes the battery from 10% to 80% in    approximately 32 minutes.

•  The car has a WLTP range of 473 kms.
•  It has an excellent Ground clearance of 250 mm.
•  The G580 with EQ technology Edition One starts at INR 3 Cr. onwards. (Prices all-India ex-showroom)

  Mercedes-Benz EQS SUV 450:

• Made in India: The EQS SUV 450 4MATIC is locally manufactured in Mercedes-Benz's state-of-the-art manufacturing plant in Chakan, Pune.

• Designed with a luxurious and spacious 5-seat configuration, ensuring exceptional comfort for all passengers.

• Impressive power output of 265 kW | 360 hp and 800 Nm of torque

• 0-100 km/h in just 6.1 seconds, delivering powerful performance.

• This EQS is a full-size SUV with a generous 3.2 m wheelbase. It provides more room for rear passenger comfort, ensuring a relaxed journey for long distances.

• Electric Art Line exterior styling, featuring 21-inch, light-alloy wheels painted in black with a high-sheen finish for a premium look.

• Powered by two permanently excited synchronous electric motors mounted on each axle. Together they form the fully variable all-wheel drive 4MATIC system.

• EQS SUV 450 additionally features ENERGIZING AIR CONTROL Plus with a HEPA filter for superior air quality and a Spare wheel, which are exclusive to 5-seat configuration.

• The EQS SUV's MBUX Hyperscreen, featuring 3 seamless displays with the large 17.7 inch central OLED screen, delivers cutting-edge, driver-focused content with unrivalled impact.

• Burmester® 3D surround sound system powered by 710 Watts and featuring 15 speakers.

• Both models – EQS SUV 450 and EQS SUV 580 will continue to cater our diverse customer base.

• EQS SUV 580 is sold out until April 2025. Currently the bookings for deliveries in May 2025 are open.

• Expression of Interest for EQS SUV 450 open from today for deliveries in February 2025

• The Mercedes EQS SUV 450 starts at an introductory price of INR 1.28 crores (all-India ex-showroom)

 

Pune: India’s most desirable luxury carmaker, Mercedes-Benz, continues its commitment to electric mobility, and launched 2 exclusive Battery Electric Vehicles today – G580 with EQ technology and EQS SUV 450. These cars further strengthen the Electric portfolio of the company and now offers an Electric car to cater to every individual’s need.

The G580 with EQ technology brings the legendary off-road capabilities of the G-Class into the electric era, offering a new level of performance, luxury, and sustainability. It marks the 7th Battery Electric Vehicle (BEV) in the Indian market, continuing the brand’s leadership in the electric mobility space. The G580 showcases innovative drive technology with features like G-TURN, G-STEERING, and G-ROAR for superior off-road performance and a distinctive sound experience. With the introduction of this product, Mercedes-Benz continues to redefine the future of luxury off-roading, combining iconic design with cutting-edge electric technology.

Following the overwhelming response to the EQS SUV 580, the newly launched EQS SUV 450 4MATIC will also be produced locally in Chakan, Pune. Combining advanced technology, luxury, and sustainability, the EQS SUV 450 features a 5-seat configuration with a spacious interior, including standard luxury seats and a large wheelbase for enhanced rear passenger comfort. Powered by dual electric motors, it delivers 265 kW and 800 Nm of torque, accelerating from 0-100 km/h in just 6.1 seconds. With striking Electric Art Line exterior styling, 21-inch black alloy wheels, and premium features like Energizing Air Control Plus, the EQS SUV 450 offers an exceptional driving experience for families and professionals alike. This vehicle appeals to customers seeking a sustainable, tech-forward luxury SUV with ample space, performance, and comfort for an active lifestyle.

ANNEXURE

Highlights of the new Mercedes-Benz G 580 with EQ Technology

Electric Drive- Power & Torque:

With four individually controlled electric motors close to the wheels, the all-new electric G-Class offers a unique driving experience both on- and off-road. It is the first series production vehicle from the Mercedes-Benz Group with individual-wheel drive. The four motors are integrated in the ladder frame – two in each housing at the front and rear axles. In conjunction with ESP® and the central powertrain control (CPC), drive torque is intelligently distributed to optimize traction. With its innovative drive concept, it accelerates from 0 to 60 mph in 4.7 seconds. Top speed is electronically limited to 180 kmph. With peak torque from the electric motors available from a standstill, the all-electric G-Class excels with impressive power and exceptional control.

New standards of off-road performance:

Powered by intelligent systems, the car demonstrates outstanding off-road capabilities. From improved maneuverability with G-STEERING, to intelligent off-road crawl function, to the G-TURN enabling an up to 720-degree turn on the spot. The four individually controlled electric motors located near the wheels develop a combined output of 432 kW | 587 hp. Together with the selectable LOW RANGE off-road gear reduction, these enable unique driving characteristics and exclusive functions.
The all-new Mercedes-Benz G 580 with EQ Technology has the ability to climb up to a 100 percent grade on suitable surfaces, offers high stability on lateral slopes of up to 35 degrees and a maximum water-wading depth of 850 mm.

Continuing the tradition of the design icon:

The all-new electric G-Class is immediately recognizable as a G basis its iconic design. A number of design elements set the all-electric model apart from the AMG G 63, including a slightly raised hood and flared rear wheel arches with air curtains. These contribute to the vehicle's optimized aerodynamics, in combination with new A-pillar cladding and a spoiler lip on the roof edge. An optional black panel radiator grille, exclusive to the G 580 with EQ Technology, is also available to further sharpen the striking electric exterior.

Extensive standard equipment, additional features and digital off-road experience:

The all-new Mercedes-Benz G 580 with EQ Technology is equipped standard with the MBUX infotainment system (Mercedes-Benz User Experience), a multifunction steering wheel in Nappa leather, Burmester® 3D Surround Sound System, "transparent bonnet" function, KEYLESS-GO and 64-color ambient lighting, among many other features. The redesigned off-road control center and new OFFROAD COCKPIT enhance the off-road driving experience with additional digital functions.

MBUX infotainment system: intuitive operation, adaptive software and intelligent voice assistant:

The G 580 with EQ Technology is equipped standard with the MBUX infotainment system, a 12.3-inch driver display and 12.3-inch multimedia display with touch control. The display and operating concept use adaptive software to make personalized suggestions for numerous infotainment, comfort and vehicle functions.

Virtual differential locks:

The all-new electric G-Class uses torque vectoring to generate virtual differential locks. This technology makes it possible to precisely meter torque to each individual wheel. As torque builds exactly where needed within fractions of a second, the electric G-Class holds a clean, confident line even on the most challenging terrain. The virtual differential locks enable fully variable torque distribution among the individual wheels for traction with maximum flexibility without negatively impacting cornering.

Exclusive G-Class: G-TURN, G-STEERING and intelligent off-road crawl function:

With G-TURN, the electric G-Class can rotate on the spot. The vehicle performs up to two complete turns in the desired direction on unpaved or loose off-road surfaces. This not only looks spectacular but can also be helpful when driving off-road – for example, if an obstacle ahead makes it impossible to continue forward.

G-STEERING can significantly reduce the turning circle of the G 580 with EQ Technology when driving off-road. This is achieved through targeted control of the drive torque at each individual wheel, with the vehicle turning around the inside rear wheel. The function can thus eliminate the need for multi-point turns in certain situations – for example in sharp bends or other tight spaces.

The intelligent off-road crawl function provides drivers with additional support off-road. It ensures ideal propulsion even on loose surfaces, maintaining a pre-set speed – and thus functions in a manner similar to cruise control, but for off-road driving. The intelligent off-road crawl function is always active when the LOW RANGE off-road gear reduction is engaged.

G-ROAR: the sound of the all-new electric G-Class:

G-ROAR brings a unique sound experience to the Mercedes-Benz G 580 with EQ Technology. Inspired by the G-Class model family's emotional combustion engine sounds, it provides an impressive acoustic accompaniment to the acceleration of the electric G-Class. G-ROAR also includes an "aura" sound and a variety of "event" sounds. The "aura" sound can already be heard around the vehicle when drivers approach the electric G-Class and unlock the doors.

New OFFROAD COCKPIT:

the new OFFROAD COCKPIT can be accessed directly via the off-road control center. An overview of the most relevant information for off-road driving as well as functions to support off-road driving are shown on the driver and multimedia displays.

"Transparent hood" function:

In conjunction with the 360-degree camera, the "transparent hood" function provides a virtual view of under the front of the vehicle to enable the driver to better recognize obstacles in the vehicle's path. The function also helps drivers to properly assess crests, embankments and hollows that may no longer be visible through the windshield, if the angle is too steep.

Battery & Charging:

At the heart of the all-new electric G-Class is the high-voltage battery with a 116-kWh usable capacity. The two-tiered lithium-ion battery with 216 cells is installed in twelve cell modules between three cooling levels. It is integrated into the steel ladder frame to ensure a low center of gravity and also makes the entire vehicle significantly more rigid. ECO Assistant and Navigation with Electric Intelligence support electric driving.
Both AC and DC charging are possible thanks to a 9.6-kW on-board AC charger and a DC fast charging system with a charging capacity of up to 200 kW. With DC fast charging, the high voltage battery is able to charge from 10 to 80 percent SoC (State of Charge) in approximately 32 minutes. The all-new electric G-Class includes three charging programs – "Standard," "Work" and "Home." Users can set parameters such as departure time, climate control and maximum charge level.

Multi-stage high-voltage safety concept:

Mercedes-Benz has developed a multi-stage high-voltage protection concept for its electric vehicles to prevent electric shocks and high-energy short circuits. It comprises eight essential elements for the safety of the battery and all components with a voltage level of more than 60 volts. This includes, for example, a self-monitoring high-voltage system that switches off automatically in the event of a serious collision.

Suspension and drivetrain:

The all-new electric G-Class brings the off-road capability of the G-Class into the era of electric mobility. In certain areas, the G 580 with EQ Technology even surpasses the AMG G 63 – in water-wading depth, for example. The ladder frame has been modified and reinforced for the electric model, retaining the combination of independent double wishbone front suspension and solid rear axle.

The off-road specs:

•  Ability to climb up to a 100 percent grade on suitable surfaces
•  9.8 inches of ground clearance between axles
•  Maximum water-wading depth of 850 mm
•  High stability on lateral slopes of up to 35 degrees
•  32-degree approach angle, 30.7-degree departure angle and 20.3-degree breakover angle

ELECTRIC DYNAMIC SELECT: additional drive program for increased efficiency:

The driving experience of the all-new electric G-Class can be adjusted at the touch of a button. ELECTRIC DYNAMIC SELECT adjusts parameters for the motors, transmission, suspension, ESP® and steering depending on the drive program. Drivers can choose between the "Comfort," "Sport" and "Individual" programs for on-road driving. "Trail" and "Rock" programs tailored for off-road driving are also available and can be selected via the ELECTRIC DYNAMIC SELECT switch on the center console.

 

Key Technical Specifications:

Highlights of the new Mercedes-Benz EQS SUV 450:

MBUX Hyperscreen

The MBUX Hyperscreen is a digital piece of art that is the jewel of the interior. Brilliant OLED technology and the Zero Layer user interface create a comfortable user experience. The large central display is 17.7 inches and even the co-driver has a dedicated 12.3-inch display to enjoy high quality content. With intelligent software, MBUX fully adapts to its users and provides them with personalized suggestions for numerous infotainment, comfort, and vehicle functions. With the MBUX zero layer, the most important applications are always offered on the topmost level within the field of vision, according to situation and context.

Burmester® 3D surround sound

Burmester® 3D surround sound system powered by 710 Watts and featuring 15 speakers: The interior electric driving experience is enhanced by the Sound Experience with "Vivid Flux," "Silver Waves," "Roaring Pulse," or "Serene Breeze" soundtracks.

Electrically adjustable rear seats

Electrically adjustable rear seats provide practical versatility: the rear seats can be shifted longitudinally by 130 mm with a single button press and can be reclined up to 30°. The fully electrically adjustable variable seat backrests enable passengers to rapidly select a comfortable seating position.

Rear Seat Comfort Package

Rear Seat Comfort Package brings in extra conveniences for rears seats. The especially cozy soft comfort headrests with pillows let passengers in the back unwind. The variety of comfort elements is completed by the premium comfort armrest that has a wireless charging system for mobile devices and MBUX rear tablet. With two 11.6-inch, high-resolution touchscreens, the MBUX high-end back seat entertainment system offers immediate access to the multimedia system. This indicates that the second row of passengers is also very well entertained.

Driving Assistance Package Plus (L2)

Enjoy the benefits of partially automated driving. Systems such as Active Distance Assist DISTRONIC or Active Blind Spot Assist can support you in the right situation, warn you if there is a risk of collision and intervene if necessary. The intelligently networked sensor system uses cameras, radar and ultrasound to register your vehicle's surroundings.

Rear Axle steering 10-degree.
Rear-axle steering with a steering angle of up to 10 degrees is also standard. It provides plenty of maneuverability and agility.

Muscular and athletic design
The EQS SUV 450 showcases a bold, muscular, and athletic design, reflecting its powerful performance and luxury appeal.

Electric Art Line exterior styling

The EQS SUV 450 will be offered with the Electric Art Line exterior styling, featuring 21-inch, light-alloy wheels painted in black with a high-sheen finish for a premium look.

Interior features

The EQS SUV 450 comes with all the luxurious interior features of the EQS SUV 580, with the added benefits of Energizing Air Control Plus for improved cabin air quality and a spare wheel, exclusive to the 5-seat configuration. The interior includes standard luxury seats, made from lavishly crafted materials, ensuring both comfort and sophistication for all occupants.

 

Key Technical Specifications:
Technical Specifications

•  E PERFORMANCE P3 Hybrid Drive: Features AMG-specific E PERFORMANCE P3 hybrid drive with combustion engine in the front and electric motor in the rear.

•  World’s most powerful 4 cylinder production engine: Together with hybrid setup produces 680hp          power, 1020 Nm torque and 0-100 sprint in mere 3.4 seconds EMBARGOED TILL 1:30 HRS 12-NOV’24.

•  Eight AMG DYNAMIC SELECT modes: Electric, Comfort, Battery Hold, Sport, Sport+, RACE, Slippery and   Individual. Tailored precisely to the new drive technology, boost power of the electric motor depends on       the selected drive programme.

•  4MATIC+ DRIFT MODE: For the first time AMG C 63 gets a fully variable 4MATIC+ with DRIFT MODE.

•  TRACK PACE: Intelligently distribute the use of electric energy over a racetrack lap, to optimise lap time  with the targeted use of the electric motor’s power.

•  AMG RIDE CONTROL Suspension: Adaptive Damping System with three adjustable levels—Comfort,      Sport, and Sport+—ensuring exceptional handling and ride comfort.

•  Burmester® surround sound system: 15 speakers providing an immersive audio experience.

•  Rear Axle Steering: Rear axle steering system offers a maximum steering angle of 2.5°, for significantly    improving agility during sporty driving manoeuvres.

•  AMG Driver’s Package: For enthusiasts seeking extra thrills, the AMG Driver’s Package comes as                standard with top speed to 280 km/h, underscores the vehicle’s sporty credentials.

•  Highly feature loaded car:

       o  The car is well equipped with 20-inch forged AMG Alloys wheels
       o  Sports seats in nappa leather
       o  Carbon fibre interior trim | Head-up display
       o  Exclusive paint options like AMG matt graphite grey magno are customizable
       o  Upgrades like AMG ceramic high-performance composite braking system are possible

•  Luxurious Interiors for a performance car:
       o  Sports seats in Nappa Leather with seat ventilation
       o  MBUX infotainment system includes dual 12.3-inch screen and head-up display.

•  Highly customizable: Each C63 can be tailored to owner's preferences, resulting in a truly unique vehicle.

•  Price: The Mercedes-AMG C 63 S E Performance starts at Rs. 1.95 Cr. onwards. (Prices all-India                    ex- showroom).      

•  Bookings and deliveries: Bookings open now for Q2 2025 deliveries for this exclusive sportscar.

•  Here’s to the Heart: Celebrating the ‘passion for racing’, every AMG C 63 S E PERFORMANCE customer    gets a complimentary opportunity to hone their advanced driving skills at the ‘Nürburgring’ racing circuit.

Pune/New Delhi: India’s most desirable luxury carmaker Mercedes-Benz today redefined the luxury performance segment by launching the highly exclusive performance car, Mercedes-AMG C 63 S E PERFORMANCE. This sportscar represents a powerful combination of cutting-edge hybrid technology and dynamic performance, setting a new standard for high-performance sedans. Meant for pure racing enthusiasts with a passion for driving, the AMG C 63 S E PERFORMANCE opens a new chapter in the brand’s rich history of ‘Driving Performance’. The AMG C 63 S E PERFORMANCE with its fully variable AMG Performance 4MATIC+ all-wheel drive, gets for the first time, an active rear-axle steering.

The Mercedes-AMG C 63 S E PERFORMANCE’s hybrid powertrain merges a 2.0-litre AMG turbo engine with an Electric Drive Unit (EDU) on the rear axle, delivering a scintillating combined output of 500 kW (680 hp) and maximum torque of 1,020 Nm, with a 0-100 kmph sprint of mere 3.4 seconds. This characterizes the Mercedes-AMG C 63 S E PERFORMANCE as the perfect sportscar for the future of ‘Driving Performance’. This innovative setup ensures balanced weight distribution for enhanced driving dynamics and an electric range of 13 kilometres. The car offers cutting-edge technologies, including the fully variable AMG Performance 4MATIC+ all-wheel drive system with ‘Drift Mode’ and active rear-axle steering, both standard for the first time in a C 63. These features, combined with an electrically assisted exhaust turbocharger, offer rapid torque build-up and exceptional agility, demonstrating that the Performance hybrid drive represents a technological masterpiece that showcases AMG’s high level of expertise.
Distinctive design elements enhance its sporty aesthetic, featuring a bold front fascia. Inside, the luxurious sport seats upholstered in exclusive black nappa leather provide a refined atmosphere, complemented by a sporty AMG Performance steering wheel and illuminated door sill trims. The advanced MBUX infotainment system with head-up display elevates the driving experience.

Silver Arrows – New Luxury Facility in Noida

The Mercedes-Benz Silver Arrows Showroom in Noida marks the latest milestone in the brand's strong footprint in Delhi NCR. These modern dealerships have become luxury destinations in cities such as Delhi NCR, Chennai, Mumbai, Bangalore, Ahmedabad, Kochi, Pune, Chandigarh, and Coimbatore. Silver Arrows Showroom embodies Mercedes-Benz’s commitment to world-class retail experience, designed to elevate Delhi NCR’s customer experience through a personalized and immersive approach.
The luxurious showroom caters to the evolving needs of today’s tech-savvy customers, combining the best of online and offline interactions for a seamless ‘omni-channel’ experience. Silver Arrows showroom features a stylish welcome area where customers are welcomed in an elegantly designed space. The showroom provides diverse consultation spaces including Open, Semi-Private, and Private zones. The ‘Sample Studio’ provides customer with the opportunity to view different paint and upholstery samples under the daylight lamps. The ‘Exclusive Lounge’ is designed to offer an opportunity to experience the fascinating ‘Top End Vehicles’, emphasizing the design elements of clarity, sensuous curve, and refinement.
The ‘Vehicle Handover Area’, designed as a 'Black Box,' provides an immersive experience for the emotional moment when customers receive their new car. The Mercedes café also offers specially imported coffee beans for the perfect sip. Additionally, customers can look forward to the introduction of key handover machines imported from Stuttgart, designed to create memorable delivery experiences that celebrate the significant milestone of taking delivery of a Mercedes-Benz.
Associated with Mercedes-Benz since 2013, Silver Arrows has a strong presence in Delhi NCR with showroom and workshop in New Delhi, Noida and Ghaziabad. To cater to the ever-growing demand of Mercedes-Benz vehicles in the Delhi NCR market, Silver Arrows has been steadily increasing its footprint with 5 locations, 64 bays spread over 90,000 sq foot area. Silver Arrows has stayed invested in the market and in the customers, with investment of more than INR 77 crores in the Delhi NCR market. With upcoming state-of-art 2S facility in Gurugram, it aims to cater to the increasing customer base in the market, offering world-class customer experience.

ANNEXURE

Highlights of the new Mercedes-AMG C 63 S E PERFORMANCE

Hybrid Powertrain Mastery:

The C 63 S E PERFORMANCE features an advanced hybrid system, combining a 2.0-litre four-cylinder turbo engine with a rear-mounted electric motor. This hybrid setup produces an impressive 680 hp and 1020 Nm of torque, enabling a 0 to 100 km/h sprint in just 3.4 seconds. The fully variable AMG Performance 4MATIC+ all-wheel drive ensures exceptional traction and agility on any terrain.

World’s Most Powerful Four-Cylinder Engine: At its core is the world's most potent series-production four-cylinder engine, generating 350 kW (476 hp). This hand-built unit, featuring an electrically assisted exhaust gas turbocharger, exemplifies AMG's commitment to high-performance driving with the "One Man, One Engine" principle.

Dynamic Rear Electric Motor:
The rear-mounted electric motor contributes an additional 204 hp and 320 Nm of torque, enhancing acceleration and allowing for short bursts of electric-only driving. It is integrated with an electrically shifted two-speed gearbox and the electronically controlled limited-slip rear differential in a compact electric drive unit (EDU This design showcases a perfect blend of efficiency and exhilarating performance.

AMG High-Performance Battery: The AMG High-Performance battery is result of lively exchange of expert knowledge between the High-Performance Powertrains (HPP) Formula 1 engine shop in Brixworth and Mercedes-AMG in Affalterbach. The cutting-edge 6.1 kWh high-performance battery which weighs just 89 kilograms. The low weight allows a remarkable power density of 1.7 kW/kg. It delivers a continuous output of 70 kW and a peak output of 150 kW for ten seconds,. The AMG 400-volt battery is designed for fast power delivery and recuperation. The innovative direct cooling of battery cells maintain temperature for optimum power delivery. The electric range of 13 kilometers is ideal for urban driving.

Versatile Driving Modes: The driving modes adjust important parameters such as the response of the drive system and transmission, the steering characteristics, the suspension damping or the sound. The boost power of the electric motor also depends on the selected drive program. Drivers can select from eight AMG.

 

DYNAMIC SELECT modes: Electric, Comfort, Battery Hold, Sport, Sport+, RACE, Slippery, and Individual, allowing for a tailored driving experience from efficient commuting to high-performance thrills.

AMG RIDE CONTROL Suspension: The vehicle features AMG RIDE CONTROL suspension with an Adaptive Damping System, providing adjustable settings of Comfort, Sport, and Sport+ for an optimal balance between ride comfort and dynamic handling.
Enhanced Agility with Rear Axle Steering: A rear axle steering system offers a maximum steering angle of 2.5°, for significantly improving agility during sporty driving maneuvers.

AMG Driver’s Package: For enthusiasts seeking extra thrills, the AMG Driver’s Package which comes as standard increases the top speed to 280 km/h, underscoring the vehicle’s sporty credentials.

High-Performance Composite Brakes: The high-performance composite braking system features large internally ventilated and perforated brake discs,
providing consistent and powerful stopping power. The striking, red-painted brake calipers with black "AMG" lettering enhance its sporty appeal. AMG ceramic high-performance composite braking system is available as an optional upgrade.

Luxurious Interior: Inside, the cabin radiates luxury with AMG sports seats in Nappa Leather with seat ventilation and optional are AMG Performance seats. The latest MBUX infotainment system includes dual 12.3-inch screen and head-up display for seamless driver information and multimedia control.

Premium Sound and Ambiance: The Burmester® 3D surround sound system with 15 speakers and 710W elevates the auditory experience, while customizable ambient lighting enhances the overall atmosphere. Carbon fibre trim and AMG performance steering wheel in carbon fibre/nappa leather design add to sporty theme of the interior

Striking Exterior Design: The C 63 S E PERFORMANCE is distinguished by its muscular design, with an 83-millimeter length increase and a 50-millimeter extended front for a more aggressive stance. Signature AMG elements, including a unique bonnet air outlet and iconic grille, enhance its bold profile.

Feature loaded car with numerous options to customize.
The base car is well equipped with 20-inch forged AMG Alloys wheels, sports seats in nappa leather, carbon fiber interior trim, Head-up display, and host of other convenience features. Exclusive paint options, such as AMG matt graphite grey magno are customizable.
Upgrades like AMG ceramic high-performance composite braking system are possible]

Comprehensive Safety Features: Equipped with state-of-the-art safety technologies, including active brake assist, pre-safe and 7 airbags as standard, the C 63 S prioritizes safety alongside performance. The 360-degree camera system enhances visibility, instilling confidence on the road.