EQS SUV 450:
The EQS SUV 450 now offers an even more dynamic and luxurious presence with the addition of the AMG Line. This enhancement brings a sportier aesthetic and refined details, previously available only on the EQS SUV 580, allowing customers to experience heightened visual appeal and performance-inspired styling.
Furthermore, to ensure supreme comfort for all occupants, the EQS SUV 450 will now feature active Rear Seat Ventilation, this enhancement signifies a broader integration or an upgraded active system, ensuring optimal climate control and comfort for rear passengers on every journey.

With the introduction of 7-seat configuration, the two features Energizing air control plus and Spare wheel will not be available with the EQS SUV 580. These changes are linked to packaging constraints and space optimization required to accommodate the third-row seating.
 

Key highlights:

• AMG Line - Make an uncompromising statement with athletic presence of AMG bodystyling and 21" AMG light-alloy wheels. The AMG front apron in A-wing design and the rear apron with chrome accents make a powerful impression. 

• AMG multi-spoke alloy wheels - Light-alloy wheels aerodynamically optimised, painted in high-gloss black with a high-sheen finish

• Rear Seat Package Plus - Extremely comfortable journeys in the 2nd seat row: in addition to the standard Rear Seat Package, you also receive seat ventilation for the outermost seats. With the MBUX rear tablet, passengers can control the vehicle's comfort functions and MBUX multimedia system.

EQS SUV 580:

The EQS SUV 580 reaffirms its exceptional versatility with the highly sought-after 7-seat configuration. This option, which was earlier sold out, allows for increased passenger capacity without compromising on luxury or space, making the EQS SUV 580 an even more compelling choice for families and those requiring flexible seating arrangements.

In line with our commitment to ultimate passenger comfort, the EQS SUV 580 also receives the addition of active Rear Seat Ventilation, and this update emphasizes an upgraded active system, providing a consistently pleasant and refreshing environment for rear occupants.

With the introduction of 7-seat configuration, the two features Energizing air control plus and Spare wheel will not be available with the EQS SUV 580. These changes are linked to packaging constraints and space optimization required to accommodate the third-row seating.

Key highlights:

• 3rd row of seats - The fully-fledged 3rd row of seats for 2 additional passengers can be quickly folded in and out at any time. This way you can use flexibility according to your needs. With the EASY-ENTRY system, passengers can sit comfortably in the 3rd row.

• Rear Seat Package Plus - Extremely comfortable journeys in the 2nd seat row: in addition to the standard Rear Seat Package, you also receive seat ventilation for the outermost seats. With the MBUX rear tablet, passengers can control the vehicle's comfort functions and MBUX multimedia system.

Media Contact:
Mercedes-Benz India:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com 
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

About Mercedes-Benz India:
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes- Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

• All-new 3.0L Inline 6-cylinder engine that delivers 270 kW and 750 Nm torque now with 48V Mild Hybrid technology with additional 15 kW assist

• Equipped with the latest MBUX NTG7 infotainment system, offering seamless connectivity and an intuitive user interface, including Augmented Reality Navigation

• The luxurious interior features two-tone Nappa leather, Burmester 3D Surround Sound with Dolby Atmos, high-quality materials, and a customizable ambient lighting system

• Unique MANUFAKTUR upholstery options and MANUFAKTUR paint options available in addition to the standard options for added customization

• The new off-road cockpit on the dashboard offers easy access to all off-road functions and features, strategically repositioned for effortless accessibility

• The technology package enhances the new Mercedes-Benz G 450d with a more comprehensive suite of ADAS functions

• Inspired by the G-Class, Mercedes-Benz India will soon kick-start an exciting ‘Mercedes- Benz G-Tribe Escapade’ with exciting drives scheduled from India to Thimphu, Punakha and Paro for select customers

• The Mercedes-Benz G 450d starts at Rs. 2.90 Cr. onwards. (Prices all-India ex-showroom)

• In its first allocation, only 50 exclusive units of the G 450 d will be made available to select customers in India

Pune: India’s most desirable luxury carmaker Mercedes-Benz today, launched the all-new G-Class 450d, featuring the most powerful diesel engine in Mercedes-Benz portfolio. With the G450d, Mercedes-Benz now offers in India, a diesel, a petrol and an electric powertrain to the iconic G-Class portfolio. The G 450d introduces a perfect combination of a powerful yet efficient diesel, underlining the powertrain diversity of the G-Class range in India, comprising an AMG, and electric and now a diesel powertrain with ISG technology.

The G 450d represents a powerful combination of legendary off-road capability, dynamic performance and exquisite luxury with MANUFAKTUR offering, setting a new standard in the top-end luxury SUV segment, while staying true to the timeless G-Class design ethos.

The Mercedes-Benz G-Class continues to solidify its status as an automotive icon with significant enhancements that elevate both performance and luxury. This latest generation G 450d excels in all conditions, featuring an electrified drive system that improves overall performance and a modern driver assistance system for enhanced safety. The Mercedes-Benz G 450 d stands out among topperforming off-road vehicles, boasting of a powerful 3.0L inline 6-cylinder engine that delivers 270 kW and 750 Nm of torque. The all-new G 450d accelerates from 0 to 100 kmph in just 5.8 seconds.

The all-new G-Class benefits from more than 45 years of experience and expertise in the off-road segment. The off-road vehicle icon continues to rely on proven ladder-frame construction, three mechanical differential locks and the combination of double wishbone independent front wheel suspension and a rigid rear axle. High ground clearance and long-travel suspension form the basis for the off-road characteristics.

The remarkable values underscoring the off-roading character of the G450d are as following:

• Up to 100% gradeability on suitable surfaces

• Ground clearance between the axles of at least 241 mm

• Maximum fording depth of 70 cm for water and mud

• Stable driving on sideward slopes of up to 35°

• Approach and departure angles of 31° at the front and 30° at the rear (without trailer hitch)

• Breakover angle of 26°

Distinctive design elements include a new bumper with four vertical louvers integrated into the air inlets. The refreshed front bumper design, along with new A-pillar cladding and a roof-edge spoiler lip, enhances aerodynamics and acoustic comfort. The new G-Class evolves with the times - yet remains unmistakably true to its iconic character.

Inside, the redesigned off-road cockpit and the advanced MBUX infotainment system with augmented reality navigation ensure a technologically advanced and luxurious driving experience, making the G 450d a perfect blend of tradition and innovation.

The Mercedes-Benz G 450d offers an unrivalled driving experience, showcasing the perfect blend of performance, style and comfort. It embodies the spirit of adventure with advanced engineering and luxurious touches, ensuring every journey is extraordinary. The G 450d’s design is a testament to the iconic G-Class’s heritage, reflecting both strength and elegance.

MANUFAKTUR represents a realm of nearly limitless customisation, showcasing the boundless potential in design and luxury. The all-new G 450d brings to bear its widest portfolio to date, featuring materials selected with the utmost care for their superior quality.

This selection is complemented by unparalleled craftsmanship, ensuring each detail is executed with precision and artistry. It has upgraded upholstery, the invigorating Energizing package, and the comfort of multi-contour seats – all tailored to enhance your driving experience.

The G-Class has a storied history of blending luxury and off-road prowess. Established in 1979, this iconic model series has evolved from a rugged off-roader to a symbol of luxury and performance, captivating enthusiasts along the way. The Mercedes-Benz G 450d embodies this legacy by merging traditional craftsmanship with cutting-edge technology, creating a new chapter in G-Class history.

It now offers the most diverse drive portfolio of all time and almost limitless customisation options, while retaining its unmistakable off-road character and unique appearance.

ANNEXURE

Highlights of the new Mercedes-Benz G 450d

Powerful Performance:

The G 450d is powered by all new six-cylinder inline diesel with a 48-volt on-board electrical system and an integrated starter generator (ISG), providing support at lower engine speeds with an additional 15 kW. The unit delivers 270 kW and torque of 750 Nm. From a standstill, the G 450d accelerates to 100 kmph in just 5.8 seconds, with a top speed of 210 kmph.

Distinctive Design:

The G 450d features the classic G-Class silhouette, with a new radiator grille with four horizontal louvres instead of the previous three. In addition, there are redesigned front and rear bumpers with the front ones featuring a new refreshed look. The vehicle is available with 20-inch AMG alloy wheels in high gloss black with high sheen finish.

Advanced Technology:

Equipped with the latest MBUX NTG7 infotainment system, the G 450d offers 12.3-inch driver and multimedia displays with touch control, smartphone integration via Wireless Android Auto® or Apple CarPlay™, and USB-C ports for mobile devices. The MBUX Augmented Reality for Navigation superimposes graphical navigation information onto live images, enhancing driver assistance in complex traffic situations.

Body and Suspension:

The all-new G-Class benefits from around 45 years of experience and expertise in the off-road segment. The off-road vehicle icon continues to rely on proven ladder-frame construction, three mechanical differential locks and the combination of double wishbone independent front wheel suspension and a rigid rear axle. High ground clearance and long-travel suspension form the basis for the off-road characteristics. The suspension on the all-new G-Class includes adaptive adjustable damping as standard, providing greater control off-road.

DYNAMIC SELECT with three additional off-road driving programmes:

With DYNAMIC SELECT, the vehicle characteristics of the all-new G-Class can be adjusted at the touch of a button and in just a few seconds. The system changes the driving characteristics of the engine, transmission, suspension, ESP® and steering. The on-road driving programmes “Comfort”, “Sport”, “Eco” and “Individual” are easy to set using the DYNAMIC SELECT switch.

New Offroad Cockpit:

The redesigned off-road control unit provides an overview of essential information for off-road driving in both the driver and central multimedia displays, including vehicle positioning, compass, altitude, steering angle, tire pressure, and temperature, as well as the status of the differential locks. The "Transparent Hood" function can be selected via the off-road menu.

Exclusive and Dynamic Interiors:

The interior features AMG line interior theme with Nappa leather upholstery, sporty metal structure trim accents, and a customizable ambient lighting system, including ambient lighting for the air vents. The Burmester® 3D Surround Sound System with Dolby Atmos and 18 speakers and 760W output, complete with an illuminated satellite loudspeaker in the headliner, enhances the luxurious atmosphere.

MANUFAKTUR–Extensive Customization:

The MANUFAKTUR range allows for extensive personalization, offering exclusive paint colours and interior elements like spare wheel rings, seat trims, decorative stitching, and more. Customers can choose from host of unique upholstery options and wide range of paint options, providing nearly limitless customization possibilities.

Advanced Safety Features:

The G 450d includes a suite of advanced safety technologies, including active brake assist, lanekeeping assist, and 360-degree camera systems, ensuring peace of mind on every journey.

Exceptional Noise Comfort:

Designed with comprehensive noise and vibration control, the G 450d features enhanced insulation and acoustic glass for a serene cabin environment.

Introducing the G-Tribe Escapade Experience

Mercedes-Benz, in collaboration with Cougar Motorsport, is launching the inaugural G-Tribe Bhutan Escapade, an exhilarating SUV adventure designed exclusively for customers and inspired by the iconic G-Class. Scheduled between November and December 2025, the escapade spans three thrilling journeys from India to Thimphu, Punakha, and Paro in Bhutan. Customers will take the wheel of a specially curated fleet of Mercedes-Benz SUVs - including the AMG G 63, G 580, EQS SUVs, GLS, GLE 450 4MATIC, and AMG GLE 53 4MATIC+ Coupé - and experience breathtaking Himalayan landscapes, rich culture, and gourmet moments. This promises an unforgettable exploration of luxury, versatility, and the iconic terrain-conquering spirit of the G-Class.

Media Contact:

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Pune: India’s most desirable luxury car maker Mercedes-Benz today, announced its best-ever September sales, growing by a robust 36% compared to September 2024. The record monthly sales is strongly driven by Government’s GST 2.0 reforms which buoyed customer interest and resulted in increased purchase, that has been on hold since middle of August. The GST 2.0 reforms is reflected in the Navratri Sales, which witnessed ~2500 units retailed in the nine days of the festival, making it the highest ever Navratri sales for Mercedes-Benz in India.

The highest ever September 2025 sales also drives Mercedes-Benz’s highest ever Q2 FY 25-26 sales performance with 5119 units retailed. The best-ever sales performance in Q2 FY 25-26 was buoyed by steady demand across ‘Core Luxury’ and ‘Top-End Luxury’ vehicles. The sales momentum in Q2 FY 25-26 was driven by growth in the top-end luxury BEV portfolio, which continued its penetration of 8% in the overall sales volume of Mercedes-Benz India.

Strong demand for the Top-End Luxury segment: Best-ever monthly sales for GLS, AMG G63 SUVs and the EQS SUV in September 2025
Demand for Mercedes-Benz ‘Top-End’ luxury segment continued for the Q2 FY 25-26 with 25% penetration and 12% y-o-y growth. Top-End Vehicles comprising GLS, S-Class, Mercedes-Maybach, AMG G 63 continued to command customer preference with growing trends of hyper-personalization and customization. Mercedes-Benz’s bespoke ‘manufaktur’ range, offering personalized selection of high-quality equipment, exclusive appointments and craftsmanship, comprises 75% of all top-end luxury vehicles sold in India. AMG G 63 also registered its highest ever monthly sales despite a waiting period of more than 6 months.

Steady demand driving the ‘Core’ segment: Best-ever monthly sales for LWB E-Class, GLC and GLE SUVs
Mercedes-Benz’s ‘Core’ segment registered a growth of 10% in Q2 FY 25-26 with best-ever monthly sales for LWB E-Class, GLC and GLE SUVs in September 2025. ‘Core Segment’ continued to play an important role with 60% penetration in Mercedes-Benz India’s overall sales in India. The success of the LWB E-Class remains unchallenged in India, making it the highest selling luxury car in India with a 47% y-o-y growth for the luxury sedan in the Q2 FY 25-26 period.

Entry Luxury Segment:
Mercedes-Benz ‘Entry Luxury’ portfolio comprising the A-Class sedan and the GLA SUV continue to offer high product substance in their respective segments, driving substantial value proposition for luxury customers. Mercedes-Benz Entry Luxury products are feature loaded underpinning a value- oriented sales approach that successfully caters to the growing aspirations of young customers. In Q2 FY 25-26, Mercedes-Benz ‘Entry Luxury Segment’ declined in a segment completely dominated by products available at a lower price point having market offers.

Top-End BEVs continue to drive Mercedes-Benz’s BEV growth:
Mercedes-Benz continued its BEV acceleration in India with a penetration of 8% to overall sales. The BEV portfolio grew by 10% with highest ever sales for the EQS SUV. The top-end G 580 Edition 1 with EQ Technology is already sold out for the year and bookings are now open for the next slot of deliveries.

(All sales figures of Mercedes-Benz India are that of retail sales)

Media Contact:

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

• 3.0-litre M 256M inline six-cylinder engine with double turbocharging produces 330 kW (449 hp) at 5,800-6,100 rpm and 560 Nm torque (briefly 600 Nm with over boost) at 2,200-5,000 rpm 

• Integrated starter-generator (ISG) provides additional 17 kW (23 hp) and 205 Nm for short-term boosting and feeds the 48-volt on-board electrical system 

• Latest generation MBUX with AMG-specific displays including "Classic", "Sport" and AMG exclusive "Supersport" mode featuring central round tachometer 

• Fully variable AMG Performance 4MATIC+ all-wheel drive with transition from rear to all-wheel drive occurring continuously 

• AMG SPEEDSHIFT TCT 9G transmission with adapted shift times, quick reactions, double-declutching function and multiple downshifts 

• AMG RIDE CONTROL chassis with steel suspension, sporty spring-damper set-up and adaptive adjustable damping selectable in three levels 

• Standard rear axle steering operates with maximum steering angle of 2.5 degrees for enhanced agility and stability 

• 0-100 km/h acceleration in 4.2 seconds with electronically limited top speed of 250 km/h (optional 270 km/h with AMG Driver's Package) 

• Five AMG DYNAMIC SELECT driving programmes: Slippery, Comfort, Sport, Sport+ and Individual for customised vehicle characteristics

• Combined fuel consumption (WLTP): 9.3-9.7 l/100km 

• The Mercedes-AMG CLE 53 4MATIC+ Coupé will be priced at INR 1.35 ex-showroom, all-India

Pune/Gurugram: India's most desirable luxury carmaker Mercedes-Benz today launched the spectacular Mercedes-AMG CLE 53 4MATIC+ Coupé, further strengthening its top-end luxury performance portfolio in India. The sporty, elegant two-door model combines the best of both worlds - the agility and sportiness of the C-Class with the space, elegance and status of the E-Class; delivering an unparalleled driving experience with a stunning road presence for performance enthusiasts.

Inline six-cylinder with integrated starter generator and electric additional compressor

The new CLE 53 4MATIC+ uses a comprehensively upgraded version of the 3.0-litre M 256M inline six-cylinder turbo engine. The facelift generation of the high-performance engine, now known as the M 256M, impresses above all with optimized combustion chambers with redesigned inlet and outlet channels, new piston rings, optimized injection and a new exhaust gas turbocharger. In conjunction with the new electric additional compressor, this offers an increase in boost pressure by 0.4 bar to 1.5 bar and thus a higher torque of 560 Nm in continuous operation and 600 Nm in overboost for up to 12 seconds.

However, what is more important than the absolute torque is the availability of it and the overall response of the engine. The improved electric additional compressor is responsible for this. It can now be operated almost continuously over a longer period of time. Drivers feel this especially in medium speed ranges. For this, the exhaust gas turbocharger was made larger for higher peak performance.

The new, second-generation integrated starter generator (ISG) is now integrated into the gearbox bell housing. As a central component of the 48-volt electrical system, it not only functions as an electrical generator, but also takes on hybrid functions. These include short-term boosting with 17 kW (23 hp) of power and 205 Nm of torque, recuperation, load point shifting, sailing and the almost imperceptible restart of the engine during the start-stop function.

Adapted switching times, high efficiency: AMG SPEEDSHIFT TCT 9G transmission

The 3.0-litre in-line engine is coupled with the AMG SPEEDSHIFT TCT 9G transmission, which impresses with adapted shift times, quick reactions, the double-declutching function and multiple downshifts. An upshift or downshift is implemented immediately. The transmission acts very spontaneously, especially in the "Sport+" driving programme and in manual mode. Dynamic acceleration manoeuvres and the adjusted shifting times are available, as is a fuel-saving driving style, depending on the driving programme selected.

Characteristics at your fingertips: AMG DYNAMIC SELECT

With the five AMG DYNAMIC SELECT driving programmes "Slippery", "Comfort", "Sport", "Sport+" and "Individual" the characteristics of the CLE 53 can be influenced at the touch of a finger. The differentiation ranges from efficient and comfortable to very sporty. Important parameters such as the response behaviour of the engine, transmission, chassis and steering are modified. Regardless of the AMG DYNAMIC SELECT driving programmes, the driver can switch directly to manual mode using the "M" button, to shift gears exclusively using the steering wheel shift paddles.

Fully variable AMG Performance 4MATIC+ all-wheel drive as standard

The fully variable AMG Performance 4MATIC+ all-wheel drive combines optimal traction for dynamic driving pleasure with a high level of driving safety under all conditions: on dry roads as well as on wet or slippery surfaces. The transition from rear to all-wheel drive and vice versa occurs continuously because the intelligent control is integrated into the entire vehicle system architecture. 

When driving moderately and in situations where all-wheel drive is not required, the front axle is completely decoupled. This increases efficiency. From the ESP Sport setting onwards, the driving behaviour is more rear-focused.

Independent AMG RIDE CONTROL suspension and three-stage steering

The AMG RIDE CONTROL chassis developed in Affalterbach is used for more agility, more neutral cornering behaviour and higher traction. The steel suspension with a particularly sporty spring-damper set-up and adaptive adjustable damping combines excellent driving dynamics with a high level of ride comfort. The damping on each wheel adapts to the current driving situation and road conditions quickly and precisely via separate valves for the tension and compression directions in the dampers. The damper characteristic curve can be preselected in three levels: "Comfort", "Sport" and "Sport+".

The standard rear axle steering operates with a maximum steering angle of 2.5 degrees. Up to this degree, the rear wheels turn in the opposite direction to the front wheels at speeds of up to 100 km/h, leading to a virtual shortening of the wheelbase and resulting in significantly more agile turning, less steering work, and increased maneuverability. At speeds of more than 100 km/h, the rear wheels turn parallel to the front wheels - up to a maximum of 0.7 degrees for enhanced driving stability.

Interior with independent equipment and specific displays

The interior welcomes passengers with unique equipment, exclusive materials and the latest generation MBUX infotainment system. The eye-catchers are the free-standing 12.3-inch fully digital driver display, the 11.9-inch driver-oriented central display in a user-friendly portrait format and the dynamic ambient lighting with 64 colours.

With the driver display, customers can switch between the display styles "Classic", "Sport" and AMG exclusive "Supersport". The "Supersport" mode is particularly striking with a central round tachometer, designed horizontal displays that are located to the left and right of the tachometer and create a spatial impression of depth. The driver can use the AMG menu to access various special displays such as engine data, gear indicator, warm-up, set-up, G-metre and race timer.

The integral seats in ARTICO man-made leather/MICROCUT black microfibre with AMG-specific graphics and red contrasting topstitching combine sportiness with strong lateral support. The standard, flat-bottomed AMG Performance steering wheel in double-spoke design with seamlessly integrated buttons offers a high level of everyday use with intuitive operating logic for important driving functions and all driving programmes.

Technical Specifications Summary

Media Contact:

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

Mercedes-AMG GT 63 4MATIC+ Coupé
• For the first tme, the GT 63 features variable all-wheel-drive for optimal traction and handling
• Dedicated DRIFT MODE that directs 100% power to the rear wheels only
• GT 63 is the first AMG model in India to feature AMG's ‘Active Aerodynamics Technology’ inspired by F1. AMG Aerodynamics in the underbody create downforce at 100+ kmph speed, creating a ‘Venturi Effect’ that sucks the vehicle nose to the ground, creating higher grip and stability during high-speed cornering
• AMG Active Ride Control suspension with Rear Axle Steering (up to 2.5 degrees) and dynamic engine mounts as standard
• Mercedes-AMG GT 63 4MATIC+ delivers 430 kW (585 hp) with 800 Nm torque
• The car covers 0-100 kmph in just 3.2 seconds and has a top speed of 315 km/h`

Mercedes-AMG GT 63 PRO 4MATIC+: (Features on top of GT 63)
• Track-Ready with AMG Performance Package as standard, comprising active cooling for the front and rear axle differentials
• Aerodynamic Package as standard with AMG Night Package II
• GT 63 PRO’s AMG Aerodynamics package upgraded with AMG Carbon Package as standard
• All aero elements finished in carbon fibre and increase downforce on both - front and rear axles
• AMG high-performance ceramic composite braking system is standard
• PRO features factory-fixeed Sports Tyres (Cup tyres) for track usage, replacing the standard summer tyres
• AMG ACTIVE RIDE CONTROL suspension with active roll stabilisation tailored for high-speed handling and precision
• GT 63 PRO comes standard with the AMG aluminium trim
• Mercedes-AMG GT 63 PRO churns 450 kW (612 hp) power and 850 Nm of torque for stellar track focused performance
• 0-100 kmph in 3.1 seconds with a top speed of 317km/h
• AMG GT 63 PRO will be offered with the MANUFAKTUR colours as standard:
            

             o MANUFAKTUR Patagonia Red Bright, MANUFAKTUR Opalith White Bright and MANUFAKTUR Alpine Grey Solid.

             o Optional MANUFAKTUR Magno colours will be available, including MANUFAKTUR Spectral Blue Magno, MANUFAKTUR Opalith White Magno, MANUFAKTUR Hyper Blue Magno and MANUFAKTUR Green Hell Magno

• Active aerodynamics and 2.5° rear-axle steering are standard across both variants
• The Mercedes-AMG GT 63 4MATIC+ will be priced at INR 3 Cr. ex-showroom, all-India
• The Mercedes-AMG GT 63 PRO 4MATIC+ will be priced at INR 3.65 Cr. ex-showroom, all-India
• The deliveries of the GT 63 and will begin by Q4 2025, and the GT 63 PRO will begin deliveries by Q1 2026
• Mercedes-Benz India will be launching exclusive track experiences at India's premium racing circuits, presenting a unique opportunity for AMG enthusiasts to push the performance limits of these sportscars

Mumbai: India's most desirable luxury carmaker, Mercedes-Benz, today unveiled two new sportscar from its famed ‘GT Family’: the all-new Mercedes-AMG GT 63 4MATIC+ and the track-focused Mercedes-AMG GT 63 PRO 4MATIC+ Coupés, representing the pinnacle of AMG's F1-inspired performance engineering. The second-generation AMG GT family combines race-bred technology with enhanced everyday usability, offering Indian performance enthusiasts an unparalleled driving experience.

Performance excellence across two distinct variants

The Mercedes-AMG GT 63 4MATIC+ Coupé features a handcrafted 4.0-litre V8 biturbo engine producing 430 kW (585 hp) and 800 Nm of torque. The vehicle accelerates from 0-100 km/h in just 3.2 seconds with a top speed of 315 km/h, delivering exhilarating performance for both road and track use.

The Mercedes-AMG GT 63 PRO 4MATIC+ represents the ultimate track-focused variant, delivering 450 kW (612 hp) and 850 Nm of torque. This model features enhanced aerodynamics with additional air deflectors, upgraded cooling systems with radiators in the front wheel arches, and track-optimised components. It achieves 0-100 km/h in 3.1 seconds with a top speed of 317 km/h, making it the most performance-oriented AMG GT ever offered.

Revolutionary technology and engineering

Both variants feature the groundbreaking AMG ACTIVE RIDE CONTROL suspension with active roll stabilisation, replacing conventional anti-roll bars with active hydraulic elements that provide exceptional handling precision and comfort. The system actively manages roll movements in milliseconds, delivering optimal performance in both everyday driving and track conditions.

Active aerodynamics play a crucial role in the AMG GT's performance, with the innovative AIRPANEL system featuring vertical and horizontal louvres that optimise airflow based on driving conditions.

The retractable rear spoiler assumes five different positions above 100 km/h, while the active underbody element creates a Venturi effect for enhanced downforce.

The AMG GT 63 PRO 4MATIC+ takes aerodynamic efficiency further with a redesigned front apron, additional air deflectors made of visible carbon fibre, and underbody fins similar to those on the Mercedes-AMG ONE. These enhancements reduce front axle lift by over 30 kilograms and increase rear downforce by approximately 15 kilograms.

Active rear-axle steering comes standard across both variants, with rear wheels steering opposite to front wheels up to 100 km/h for enhanced agility, and in the same direction above 100 km/h for improved stability.

Track-Focused enhancements in the GT 63 PRO 4MATIC+

The Mercedes-AMG GT 63 PRO 4MATIC+ features extensively enhanced cooling systems specifically designed for track use. Two additional radiators positioned in the left and right front wheel arches increase cooling performance, while electrically operated water pumps actively cool the top-mounted radiators of the differentials and transfer case.

Standard equipment includes AMG ceramic high-performance composite brakes with six-piston fixed callipers at the front and 420-millimetre brake discs. The lightweight AMG Performance 21-inch forged wheels in cross-spoke design come painted exclusively in Himalaya grey matt, fitted with Michelin Pilot Sport 5S tyres as standard, with optional Michelin Pilot Sport Cup 2R tyres available at no extra charge.

Enhanced everyday usability

The new AMG GT Coupé features an extended dimensional concept making it suitable for people up to 1.5 metres tall in the rear seats.

The MBUX infotainment system includes extensive AMG-specific content across five display styles, featuring exclusive menus such as "AMG Performance" and "AMG TRACK PACE" for comprehensive vehicle monitoring and track analysis.

"One Man, One Engine" Philosophy

Every AMG engine is assembled entirely by hand at the Mercedes-AMG facility in Affalterbach according to the "One Man, One Engine" principle. This tradition ensures each engine receives individual attention and craftsmanship, with modern Industry 4.0 production methods enhancing quality and efficiency while maintaining the personal touch that defines AMG.

The AMG 4.0-litre V8 biturbo engine features twin-scroll turbochargers and has been specifically optimised for the AMG GT applications, with the GT 63 PRO 4MATIC+ variant achieving its additional output through higher boost pressure, greater air throughput, and modified engine software.

Advanced Driver Assistance and Track Technology

The AMG GT range can be optioned with comprehensive driver assistance systems with a new 3Dvisualisation concept in the instrument cluster. The AMG TRACK PACE system comes standard,

recording over 80 vehicle parameters ten times per second for detailed track analysis and driver improvement.

Six AMG DYNAMIC SELECT drive programmes ("Slippery", "Comfort", "Sport", "Sport+", "Individual", and"RACE") enable a wide range of vehicle characteristics from comfortable to dynamic. The integrated AMG DYNAMICS system expands ESP® functions with agile interventions in all-wheel drive control and steering characteristics.

Connectvity and Digital Services

Mercedes me connect services provide extensive connectivity features, including live traffic information, Car-to-X communication, and smartphone integration through Apple CarPlay and Android Auto. The optional head-up display shows relevant information in three dimensions, while ambient lighting offers 64 different colour options.

Technical Specifications Summary:

Media Contact:

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the AMG G 63, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefiining customer experience.

•  Debut of the Mercedes-Maybach SL 680 Monogram Series: an open-top two-seater that fuses Maybach’sluxury with sportiness.

•  Chrome fin and upright star on the bonnet exude elegance while an aerodynamically designed doublescoop behind the seats redefine proportions.

•  The Maybach pattern on the bonnet is a stunning masterpiece, captivating the eye with its exquisite beautyand refined detail.

•  4.0-litre V8 biturbo engine delivers 585 hp and a top speed of 260 km/h.

•  Fully variable 4MATIC+ all-wheel drive; 9G automatic transmission; 0–100 km/h in 4.1 seconds.

•  Contrasting two-tone paint finish in two curated design concepts: “Red Ambience” and “White Ambience”; Maybach-specific illuminated grille; rose gold accents in headlights.

•  MANUFAKTUR Exclusive Nappa leather upholstery in crystal white with new Maybach-specific floral design, advanced MBUX (Mercedes-Benz User Experience) infotainment system with voice control, available MBUX Augmented Video and more.

•  Mercedes-Benz India will be rolling out its coveted Maybach Icons of Luxury collection across its MAR 20X luxury facilities from March 2025, allowing discerning customers and brand enthusiasts the opportunity to experience products at exclusive locations.

•  Customer consultation for the SL Maybach begins today; deliveries to begin from Q1 2026.

•  The Mercedes-Maybach SL 680 Monogram Series is priced at ₹ 4.2 Cr. (ex-showroom; all-India).

Pune/Udaipur: India’s most desirable luxury carmaker Mercedes-Benz redefined the top-end luxury segment in India today with the launch of the exquisite Mercedes-Maybach SL 680 Monogram Series. This exquisite open-top two-seater combines the iconic silhouette of the SL with the unmistakable excellence of Mercedes-Maybach, setting a new benchmark in open-air luxury motoring. The SL 680 Monogram Series invites the most discerning connoisseurs to experience a symphony of unparalleled craftsmanship, innovation and a sporty driving experience.The Mercedes-Maybach SL 680 Monogram Series elevates open-air driving with two unique paint shades, offered in the specially curated design concepts of ‘Red Ambience’ and ‘White Ambience’. Both options exude an air of sophistication, complementing the dazzling MANUFAKTUR crystal white Nappa leather upholstery in the cabin. The meticulous attention to detail extends to every aspect of the vehicle, from the illuminated Maybach emblem to the rose gold-accented headlights and chrome signature star. This exceptional combination ensures an extraordinary luxury experience for all the senses.

Maybach: a legacy of luxury and craftsmanship

For more than a century, Mercedes-Maybach has been synonymous with uncompromising luxury and extraordinary craftsmanship. From the iconic Zeppelin models of the 1930s to the sophisticated Maybach S-Class saloons of today, the brand has consistently redefined the standards of automotive excellence. The Mercedes-Maybach SL 680 Monogram Series continues this legacy, meshing sportiness with exceptional luxury and reinforcing Maybach’s status as the ultimate symbol of opulence. This latest addition to the Maybach portfolio represents a seamless blend of heritage and innovation, offering an open-top two-seater experience that showcases the very essence of craftsmanship and exclusive design.

India: a top global market for Mercedes-Maybach

India has grown into a strategic market for Mercedes-Maybach, celebrating decades of success in the country. Maybach has long been synonymous with Indian royalty, being their preferred choice of luxury motoring. Today, vehicles from Mercedes-Maybach continue to be sought by eminent business personalities, top celebrities and connoisseurs alike. This blend of heritage and modernity makes Maybach synonymous with both historic prestige and the ultimate expression of contemporary luxury.The growing number of Indian celebrities, business leaders and influencers choosing Maybach reflects the brand's exclusive appeal in the country. Mercedes-Benz India offers a diverse portfolio of Mercedes-Maybach models including the Mercedes-Maybach S 680 Night Series, Mercedes-Maybach GLS 600 Night Series, Mercedes-Maybach EQS 680 Night Series, Mercedes-Maybach GLS, Mercedes-Maybach EQS SUV and Mercedes-Maybach S 580 limousine. The Mercedes-Maybach SL 680 Monogram Series marks the next chapter in the brand’s product offering in India, designed specifically to cater to the high-profile clientele who seek the perfect fusion of performance, craftmanship and sophisticated luxury.

Maybach Lounge

India’s first Maybach Lounge is in Hyderabad, created by Mercedes-Benz’s Franchise Partner Silver Star. The Maybach Lounge was inaugurated in September 2024 and is the first of its kind in India. The Maybach Lounge has integrated cutting-edge design elements and advanced customer engagement spaces like the customer lounge, Maybach display corner, delivery bay, merchandise corner and private consulting zones. This exclusive ‘Maybach Lounge’ is tailored to elevate customer interactions, creating a personalised and luxurious ambience.

Maybach Icons of Luxury

India’s first-ever Maybach Icons of Luxury (MIOL) physical store, operated by a third-party vendor, debuted in Bangalore in January 2025. Future stores will be subsequently inaugurated in Mumbai and Delhi. Mercedes-Benz India will be rolling-out the MIOL Collection across its MAR 20X luxury facilities from March 2025. The MIOL Collection will allow discerning customers and brand enthusiasts the opportunity to experience products at exclusive locations.

Annexure: top highlights of the Mercedes-Maybach SL 680

Iconic design with unmistakable Maybach touch

The Mercedes-Maybach SL 680 interprets the iconic SL silhouette with distinct Maybach design touches. Key features include the bonnet with an optional unique Maybach pattern, signature chrome grille and an upright Mercedes star. The two available design concepts, "Red Ambience" with MANUFAKTUR garnet red metallic and "White Ambience" with MANUFAKTUR Opalite white magno, further enhance its luxury appeal. The vehicle's front skirt emphasises its width while the rear boasts Maybach-specific tailpipe trims and rear lights with the signature Maybach signet. The aerodynamically designed double scoop behind the seats reinforces the SL’s sporty yet elegant proportions, especially with the top down.

Bespoke Maybach exterior details – precision in every line

To further elevate the luxury quotient, the SL 680 comes with a sophisticated, finely crafted acoustic soft top in light black with a subtle Maybach pattern incorporated in anthracite. Additionally, the distinctive chrome accents on the bonnet, side cladding and windscreen frame accentuate the car’s luxury feel while the 21-inch forged wheels complete the vehicle’s elegant, sporty profile.

Unmatched interior luxury – crafted for exclusivity

The interior of the Mercedes-Maybach SL 680 is a masterpiece of craftsmanship, with crystal white Nappa leather creating an exceptional ambience. The seats feature new Maybach-specific stitching patterns while the cabin is further complemented by galvanized seat backrests and silver chrome trim. A fully digital instrument cluster and an electrically adjustable centre display, both featuring Maybach-specific start-up animations, enhance the high-tech luxury experience. The steering wheel, stainless-steel pedals and door sill trims also showcase Maybach’s hallmark design elements.

Supreme comfort, silence and driving dynamics

The Mercedes-Maybach SL 680 prioritizes driving and acoustic comfort with a sound-optimized exhaust system and extensive insulation. The vehicle’s comfort-oriented suspension setup, soft engine mounts and rear-axle steering ensure a supremely comfortable and smooth driving experience. Additionally, the 4.0-litre biturbo V8 engine, delivering 430 kW (585 hp), combines power with refinement and offers a superior driving experience suited to Maybach’s legacy. The standard-fit fully variable 4MATIC+ all-wheel-drive system ensures exceptional traction even under challenging road conditions, while rear-axle steering enhances both agility and stability, providing a safe and precise driving experience. The meticulously calibrated suspension system optimizes ride comfort for a versatile and refined driving experience.

Key Technical Data :

"Mercedes-Benz’s best-ever sales performance in its history in India, underscores it’s unparalleled desire in the Indian market. This historic sales success is an outcome of an attractive and alluring portfolio, differentiating service and hassle-free ownership, curated customer experiences and ease of access to finance, unlocking the aspirations of our customers. We are confident of consolidating the market gains and continue this growth in 2025, retaining customer’s trust and loyalty. Along with our Franchise Partners, we continue the luxury transformation of our existing network, as we explore new emerging markets having future growth potential.”

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India

Pune: India’s most desirable luxury car maker Mercedes-Benz today announced its highest ever sales in its 30 years operations in India. Mercedes-Benz reported its best-ever January-December 2024 sales retaining the Three-Pointed Star’s strong differentiation as the ‘most desirable’ luxury car brand in the Indian market. The company achieved a record sale of 19,565 new cars sold in January-December 2024, underlining a strong 12.4% growth, despite facing challenging market headwinds.

The best-ever yearly sales of Mercedes-Benz in India is a result of the company’s achieving its ‘best-ever quarter’, for all the four consecutive quarters in 2024. While the YTD Q4 2024 growth was at 12%, the H2 sales growth was at a higher 16% YoY, underlining Mercedes-Benz steady sales performance round the year, as it faced continued market challenges and macro-economic headwinds.

This outstanding sales result was driven by a combination of newly launched and existing vehicles and an enhanced retail customer experience. Demand persisted for Mercedes-Benz across its Entry, Core, and Top-End Vehicle (TEV) segments, with strong performance from new as well as existing products. In 2024, Mercedes-Benz launched 14 new products including 9 alluring Top-End Vehicles in the Indian market, exciting the customer sentiment and creating ‘desire’, which is synonymous with a Mercedes-Benz.

Robust BEV sales at 94%:

Mercedes-Benz’s BEV portfolio continued to gain strong customer preference, growing significantly by 94% year on year, with an enhanced penetration of more than 6% in YTD Jan-Dec 2024 sales. The introduction of 4 New BEVs in 2024 comprising the EQA 250+, 5-seater EQB SUV, ‘Made in India’ EQS SUV 580 and the ultra-luxurious Mercedes-Maybach EQS SUV, expanded the BEV portfolio and created a strong customer interest for Mercedes-Benz BEVs. Mercedes-Benz leads the luxury BEV segment selling its highest number of BEVs in a single year.

Mercedes-Benz’s current offering comprises a BEV suited to each customer’s preference and requirements. Mercedes-Benz’s ambitious roadmap for BEV was particularly underscored by a record growth of 110% in Q4 2024 alone.

Mercedes-Benz today introduces two new BEVs in the Indian market comprising the 5-Seater ‘Made in India’ EQS 450 SUV and the iconic G-Class in its BEV version, the G 580 with EQ Technology. These BEVs will further add to Mercedes-Benz India’s increasing BEV portfolio, accelerating its BEV adoption.

Top-End Vehicle (TEV) sales on rise at 30%:

Mercedes-Benz’s Top-End Vehicle (TEV) comprising the most exquisite and topline vehicles like the accounted for 1 out of every 4 Mercedes-Benz sold in India and grew by 30% in Jan-Dec 2024. Demand for the exquisite Mercedes-Maybach range comprising ultra-luxurious vehicles like the Mercedes-Maybach S-Class, Mercedes-Maybach GLS SUV and the Mercedes-Maybach EQS 580 are at an all-time high.

Mercedes-Benz accomplishes milestone of selling 200,000 cars in India:

Of the 200,000 Mercedes-Benz sold since 1994; 100,000 cars were sold in the last 6 years alone (2019-2024). Though the first 50,000 cars took 20 years (1994-2013), the next 50,000 were sold in 5 years from 2014-2018. In the last decade (2014-2024), Mercedes-Benz sold an astounding 150,000 new Mercedes-Benz cars, underling the growing affluence and aspirations of successful Indian customers across markets.

Mercedes-Benz Financial Services achieves INR 10,000 crores portfolio in India:

Mercedes-Benz Financial Services achieves 50%+ penetration and remains the preferred choice as financers for Mercedes-Benz customers funding every second Mercedes-Benz retailed in India. Mercedes-Benz Financial Services also achieved a significant 80% insurance penetration backed by strong value proposition and unmatched services to ensure peace of mind for the customers.

With the average age of Mercedes-Benz customers getting younger, there are more salaried customers than before, choosing to have more flexibility with financing options. This trend leads to higher acceptance of STAR Agility, as every second car financed by MBFS is financed under STAR Agility. Hassle free and paperless processes further aid to the ease in which customers can complete the processes and own the Mercedes-Benz. Mercedes-Benz Financial Services has a total of 20,000 contracts that are completely paperless. All these initiatives have resulted in a significant achievement of INR 10,000 Crore portfolio for Mercedes-Benz Financial Services in India.

Mercedes-Benz India’s 2025 roadmap will be ‘DESIRE to Exceed’:

Mercedes-Benz India’s strategy for 2025 continues to uphold the ‘desire’ for Mercedes-Benz’ with innovative ‘customer-centric’ initiatives which aim to exceed customer expectations.

Product offensive to continue: 8 new productomer orders.

• In 2025, Mercedes-Benz plans 8 new cars for India, in addition to facelifts. Many of these products will comprise Top End Vehicles and new BEVs. The company will consolidate the freshest product portfolio it boasts across Entry, Core and TEV segments.

• This reiterates Mercedes-Benz’s commitment to cater to evolving customer set that desires the best of products, technology, and experiences.

• Mercedes-Benz launches two BEVs- G 580 with EQ Technology and EQS SUV 450 (5-Seater configuration)

• Upcoming BEV launch will be Mercedes-Maybach EQS SUV ‘Night Series’ at Bharat Mobility Show

Entry into new markets: 20 new luxury touchpoints in 2025

•  In 2024 Mercedes-Benz transformed 40 outlets into latest ‘global luxury retailing format’ known as ‘MAR20X’ offering an elevated customer experience. Mercedes-Benz India will enhance its presence with 20 new luxury touchpoints in 2025, with entry into new markets like Agra, Kanpur, Jammu, Patna.

•  Mercedes-Benz Franchise Partners will invest over INR 450+ crores in next 3 years in transforming to world-class luxury format.

•  Mercedes-Benz now has 100+ DC charging points across its network.

‘House of Mercedes-Benz’: Collaboration with Tata Cliq Luxury

•  Mercedes-Benz collaborates with Tata Cliq Luxury to retail its ‘Luxury Collection’ items on Tata Cliq Luxury platform. Called the ‘House of Mercedes-Benz’, it will comprise exclusive genuine merchandise and accessories like apparel, bags, footwear, sunglasses, perfumes and watches, on Tata Cliq Luxury platform.

•  Mercedes-Benz India will supply select and exclusive luxury accessories to Tata Cliq Luxury, who will fulfil the customer orders.

Mercedes-Benz commits INR 75 million for Road Safety initiative:

• Mercedes-Benz announces a host of Corporate Citizenship initiatives to mark 200,000 ‘Stars’ milestone in India. Mercedes-Benz has committed INR 75 million for Road Safety initiatives to make ‘Samrudhhi Mahamarg’ and ‘Nizamabad Corridor’ in Hyderabad safer. Mercedes-Benz with its implementing partner is working on reducing road accidents & fatalities on these highways.

‘Maybach Icons of Luxury’:

Mercedes-Benz India will be focussing on its top-end vehicles range, extending just beyond cars. Mercedes-Benz India will soon launch its exclusive range of ‘Maybach Icons of Luxury’ collections across all its Franchise Partners and online platforms. A dedicated store selling exclusive Maybach collection items will also debut in India. The first-of-its-kind store will be coming up in Bengaluru and will be operated by independent licensees. Exclusive retailing of these collection items ensures passionate Mercedes-Benz customers and brand enthusiasts get immersive brand experiences owning such exclusive merchandise, which enhances their brand experience and aspiration.

Customer campaign marking 200,000 ‘Stars’ on Indian roads:

‘Celebrating 200,000 STARS in India’ campaign honours the discerning customers of Mercedes-Benz as the true loyalists of the Star, showcasing their deep connection to the brand’s purpose, values and legacy. To celebrate the aspirations of the Indian customers and mark this significant milestone, Mercedes-Benz will offer ‘money can’t buy’ experiences where existing Mercedes-Benz customers get access to exclusively curated Indian and global events, while the one lucky customer wins an opportunity to experience the coveted Formula 1 Monaco Grand Prix 2025. This will be complemented by celebratory benefits at the Franchise Partners.

Mercedes-Benz will focus on curating exclusive customer experience events ranging from winter drives in Lapland, to exclusive soirees for TEV customers and 200000 Stars celebrations across Franchise Partners in India.

Mercedes-Benz achieves its highest ever sales in its history in India: Clocks a strong double-digit growth in 2024.

• The iconic G580 with EQ technology ushers Off-Road Capability into the Electric Age.

• The EQS SUV 450 with a 5-seat configuration continues the success of ‘Made in India’ EQS SUV 580 by appealing to a new set of customers looking for progressive technology, ample space, and luxury with sustainability at the core.

“Mercedes-Benz continues to lead with its BEV roadmap, strengthening our commitment to sustainability. Our product offensive in 2025 begins with the debut of two eagerly awaited BEVs: the iconic G580 with EQ technology and the 'Made-in-India' EQS SUV 450. The G580 brings the iconic off-road capabilities of the G-Class into the electric age, setting new standards and unlocking unparalleled possibilities in luxury, performance, and sustainability. Following the success of the EQS SUV in India, we are happy to introduce its second variant, EQS SUV 450 in a 5-seater configuration. The EQS SUV 450 combines progressive technology, unparalleled luxury, and ample space with sustainability at its heart.

At Mercedes-Benz, we will continue to shape the future of mobility in the digital era—pushing the boundaries of customer experience, service offerings, innovative products, and sustainability. Our commitment remains unwavering in providing excellence through tailored solutions crafted specifically for India, ensuring the best possible ownership experience for our customers.”

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India

Mercedes-Benz G580 with EQ Technology:

•  The G580 with EQ Technology will be exclusively launched as Edition One in India.
•  The Edition One includes AMG Line, Night package and Edition One specific superior line interior.
•  The car features four individually controlled electric motors, producing a combined 432 Kw | 587 hp and    1,164 Nm of torque for unparalleled on-road and off-road performance.
•  0 to 100 kmph in just 4.7 seconds, with peak torque available instantly, delivering exceptional acceleration and control.
•  Burmester 3D surround sound system with 18 speakers, 760 watts of system power and Dolby Atmos.
•  MBUX NTG-7 user experience with wireless Apple CarPlay and Android Auto
•  MBUX Augmented Reality for Navigation.
•  Electric Dynamic Select with 5 selectable drive programs for onroad and off-road driving with 5 levels of  recuperation.
•  The offroad cockpit shows visuals of relevant data for off-road driving in the display.

•  Technology package for maximum safety while driving, parking and maneuvering, including Active Distance Assist DISTRONIC and 360° camera.
•  Exceptional Off-Road Capabilities:

    o G-TURN: Enables up to a 720-degree turn on the spot for superior maneuverability in off-road conditions.

    o G-STEERING: Reduces the turning circle, allowing for tight off-road turns. Intelligent Off-Road Crawl Function: Maintains a consistent speed on loose surfaces, ensuring ideal propulsion.

    o Climbing & Water Wading : Capable of climbing up to 45° inclines (100% gradeability) and with a maximum water-wading depth of 850 mm.

•  12.3-inch dual displays, adaptive software, and an intelligent voice assistant for intuitive control of infotainment, comfort, and vehicle functions.
•  G-ROAR: A distinct acoustic signature mimicking the emotional sound of traditional G-Class combustion engines, including an "aura" sound when approaching.

•  Battery & Charging: 116 kWh battery, with DC fast charging that takes the battery from 10% to 80% in    approximately 32 minutes.

•  The car has a WLTP range of 473 kms.
•  It has an excellent Ground clearance of 250 mm.
•  The G580 with EQ technology Edition One starts at INR 3 Cr. onwards. (Prices all-India ex-showroom)

  Mercedes-Benz EQS SUV 450:

• Made in India: The EQS SUV 450 4MATIC is locally manufactured in Mercedes-Benz's state-of-the-art manufacturing plant in Chakan, Pune.

• Designed with a luxurious and spacious 5-seat configuration, ensuring exceptional comfort for all passengers.

• Impressive power output of 265 kW | 360 hp and 800 Nm of torque

• 0-100 km/h in just 6.1 seconds, delivering powerful performance.

• This EQS is a full-size SUV with a generous 3.2 m wheelbase. It provides more room for rear passenger comfort, ensuring a relaxed journey for long distances.

• Electric Art Line exterior styling, featuring 21-inch, light-alloy wheels painted in black with a high-sheen finish for a premium look.

• Powered by two permanently excited synchronous electric motors mounted on each axle. Together they form the fully variable all-wheel drive 4MATIC system.

• EQS SUV 450 additionally features ENERGIZING AIR CONTROL Plus with a HEPA filter for superior air quality and a Spare wheel, which are exclusive to 5-seat configuration.

• The EQS SUV's MBUX Hyperscreen, featuring 3 seamless displays with the large 17.7 inch central OLED screen, delivers cutting-edge, driver-focused content with unrivalled impact.

• Burmester® 3D surround sound system powered by 710 Watts and featuring 15 speakers.

• Both models – EQS SUV 450 and EQS SUV 580 will continue to cater our diverse customer base.

• EQS SUV 580 is sold out until April 2025. Currently the bookings for deliveries in May 2025 are open.

• Expression of Interest for EQS SUV 450 open from today for deliveries in February 2025

• The Mercedes EQS SUV 450 starts at an introductory price of INR 1.28 crores (all-India ex-showroom)

Pune: India’s most desirable luxury carmaker, Mercedes-Benz, continues its commitment to electric mobility, and launched 2 exclusive Battery Electric Vehicles today – G580 with EQ technology and EQS SUV 450. These cars further strengthen the Electric portfolio of the company and now offers an Electric car to cater to every individual’s need.

The G580 with EQ technology brings the legendary off-road capabilities of the G-Class into the electric era, offering a new level of performance, luxury, and sustainability. It marks the 7th Battery Electric Vehicle (BEV) in the Indian market, continuing the brand’s leadership in the electric mobility space. The G580 showcases innovative drive technology with features like G-TURN, G-STEERING, and G-ROAR for superior off-road performance and a distinctive sound experience. With the introduction of this product, Mercedes-Benz continues to redefine the future of luxury off-roading, combining iconic design with cutting-edge electric technology.

Following the overwhelming response to the EQS SUV 580, the newly launched EQS SUV 450 4MATIC will also be produced locally in Chakan, Pune. Combining advanced technology, luxury, and sustainability, the EQS SUV 450 features a 5-seat configuration with a spacious interior, including standard luxury seats and a large wheelbase for enhanced rear passenger comfort. Powered by dual electric motors, it delivers 265 kW and 800 Nm of torque, accelerating from 0-100 km/h in just 6.1 seconds. With striking Electric Art Line exterior styling, 21-inch black alloy wheels, and premium features like Energizing Air Control Plus, the EQS SUV 450 offers an exceptional driving experience for families and professionals alike. This vehicle appeals to customers seeking a sustainable, tech-forward luxury SUV with ample space, performance, and comfort for an active lifestyle.

ANNEXURE

Highlights of the new Mercedes-Benz G 580 with EQ Technology

Electric Drive- Power & Torque:

With four individually controlled electric motors close to the wheels, the all-new electric G-Class offers a unique driving experience both on- and off-road. It is the first series production vehicle from the Mercedes-Benz Group with individual-wheel drive. The four motors are integrated in the ladder frame – two in each housing at the front and rear axles. In conjunction with ESP® and the central powertrain control (CPC), drive torque is intelligently distributed to optimize traction. With its innovative drive concept, it accelerates from 0 to 60 mph in 4.7 seconds. Top speed is electronically limited to 180 kmph. With peak torque from the electric motors available from a standstill, the all-electric G-Class excels with impressive power and exceptional control.

New standards of off-road performance:

Powered by intelligent systems, the car demonstrates outstanding off-road capabilities. From improved maneuverability with G-STEERING, to intelligent off-road crawl function, to the G-TURN enabling an up to 720-degree turn on the spot. The four individually controlled electric motors located near the wheels develop a combined output of 432 kW | 587 hp. Together with the selectable LOW RANGE off-road gear reduction, these enable unique driving characteristics and exclusive functions.
The all-new Mercedes-Benz G 580 with EQ Technology has the ability to climb up to a 100 percent grade on suitable surfaces, offers high stability on lateral slopes of up to 35 degrees and a maximum water-wading depth of 850 mm.

Continuing the tradition of the design icon:

The all-new electric G-Class is immediately recognizable as a G basis its iconic design. A number of design elements set the all-electric model apart from the AMG G 63, including a slightly raised hood and flared rear wheel arches with air curtains. These contribute to the vehicle's optimized aerodynamics, in combination with new A-pillar cladding and a spoiler lip on the roof edge. An optional black panel radiator grille, exclusive to the G 580 with EQ Technology, is also available to further sharpen the striking electric exterior.

Extensive standard equipment, additional features and digital off-road experience:

The all-new Mercedes-Benz G 580 with EQ Technology is equipped standard with the MBUX infotainment system (Mercedes-Benz User Experience), a multifunction steering wheel in Nappa leather, Burmester® 3D Surround Sound System, "transparent bonnet" function, KEYLESS-GO and 64-color ambient lighting, among many other features. The redesigned off-road control center and new OFFROAD COCKPIT enhance the off-road driving experience with additional digital functions.

MBUX infotainment system: intuitive operation, adaptive software and intelligent voice assistant:

The G 580 with EQ Technology is equipped standard with the MBUX infotainment system, a 12.3-inch driver display and 12.3-inch multimedia display with touch control. The display and operating concept use adaptive software to make personalized suggestions for numerous infotainment, comfort and vehicle functions.

Virtual differential locks:

The all-new electric G-Class uses torque vectoring to generate virtual differential locks. This technology makes it possible to precisely meter torque to each individual wheel. As torque builds exactly where needed within fractions of a second, the electric G-Class holds a clean, confident line even on the most challenging terrain. The virtual differential locks enable fully variable torque distribution among the individual wheels for traction with maximum flexibility without negatively impacting cornering.

Exclusive G-Class: G-TURN, G-STEERING and intelligent off-road crawl function:

With G-TURN, the electric G-Class can rotate on the spot. The vehicle performs up to two complete turns in the desired direction on unpaved or loose off-road surfaces. This not only looks spectacular but can also be helpful when driving off-road – for example, if an obstacle ahead makes it impossible to continue forward.

G-STEERING can significantly reduce the turning circle of the G 580 with EQ Technology when driving off-road. This is achieved through targeted control of the drive torque at each individual wheel, with the vehicle turning around the inside rear wheel. The function can thus eliminate the need for multi-point turns in certain situations – for example in sharp bends or other tight spaces.

The intelligent off-road crawl function provides drivers with additional support off-road. It ensures ideal propulsion even on loose surfaces, maintaining a pre-set speed – and thus functions in a manner similar to cruise control, but for off-road driving. The intelligent off-road crawl function is always active when the LOW RANGE off-road gear reduction is engaged.

G-ROAR: the sound of the all-new electric G-Class:

G-ROAR brings a unique sound experience to the Mercedes-Benz G 580 with EQ Technology. Inspired by the G-Class model family's emotional combustion engine sounds, it provides an impressive acoustic accompaniment to the acceleration of the electric G-Class. G-ROAR also includes an "aura" sound and a variety of "event" sounds. The "aura" sound can already be heard around the vehicle when drivers approach the electric G-Class and unlock the doors.

New OFFROAD COCKPIT:

the new OFFROAD COCKPIT can be accessed directly via the off-road control center. An overview of the most relevant information for off-road driving as well as functions to support off-road driving are shown on the driver and multimedia displays.

"Transparent hood" function:

In conjunction with the 360-degree camera, the "transparent hood" function provides a virtual view of under the front of the vehicle to enable the driver to better recognize obstacles in the vehicle's path. The function also helps drivers to properly assess crests, embankments and hollows that may no longer be visible through the windshield, if the angle is too steep.

Battery & Charging:

At the heart of the all-new electric G-Class is the high-voltage battery with a 116-kWh usable capacity. The two-tiered lithium-ion battery with 216 cells is installed in twelve cell modules between three cooling levels. It is integrated into the steel ladder frame to ensure a low center of gravity and also makes the entire vehicle significantly more rigid. ECO Assistant and Navigation with Electric Intelligence support electric driving.
Both AC and DC charging are possible thanks to a 9.6-kW on-board AC charger and a DC fast charging system with a charging capacity of up to 200 kW. With DC fast charging, the high voltage battery is able to charge from 10 to 80 percent SoC (State of Charge) in approximately 32 minutes. The all-new electric G-Class includes three charging programs – "Standard," "Work" and "Home." Users can set parameters such as departure time, climate control and maximum charge level.

Multi-stage high-voltage safety concept:

Mercedes-Benz has developed a multi-stage high-voltage protection concept for its electric vehicles to prevent electric shocks and high-energy short circuits. It comprises eight essential elements for the safety of the battery and all components with a voltage level of more than 60 volts. This includes, for example, a self-monitoring high-voltage system that switches off automatically in the event of a serious collision.

Suspension and drivetrain:

The all-new electric G-Class brings the off-road capability of the G-Class into the era of electric mobility. In certain areas, the G 580 with EQ Technology even surpasses the AMG G 63 – in water-wading depth, for example. The ladder frame has been modified and reinforced for the electric model, retaining the combination of independent double wishbone front suspension and solid rear axle.

The off-road specs:

•  Ability to climb up to a 100 percent grade on suitable surfaces
•  9.8 inches of ground clearance between axles
•  Maximum water-wading depth of 850 mm
•  High stability on lateral slopes of up to 35 degrees
•  32-degree approach angle, 30.7-degree departure angle and 20.3-degree breakover angle

ELECTRIC DYNAMIC SELECT: additional drive program for increased efficiency:

The driving experience of the all-new electric G-Class can be adjusted at the touch of a button. ELECTRIC DYNAMIC SELECT adjusts parameters for the motors, transmission, suspension, ESP® and steering depending on the drive program. Drivers can choose between the "Comfort," "Sport" and "Individual" programs for on-road driving. "Trail" and "Rock" programs tailored for off-road driving are also available and can be selected via the ELECTRIC DYNAMIC SELECT switch on the center console.

Key Technical Specifications:

•  E PERFORMANCE P3 Hybrid Drive: Features AMG-specific E PERFORMANCE P3 hybrid drive with combustion engine in the front and electric motor in the rear.

•  World’s most powerful 4 cylinder production engine: Together with hybrid setup produces 680hp          power, 1020 Nm torque and 0-100 sprint in mere 3.4 seconds EMBARGOED TILL 1:30 HRS 12-NOV’24.

•  Eight AMG DYNAMIC SELECT modes: Electric, Comfort, Battery Hold, Sport, Sport+, RACE, Slippery and   Individual. Tailored precisely to the new drive technology, boost power of the electric motor depends on       the selected drive programme.

•  4MATIC+ DRIFT MODE: For the first time AMG C 63 gets a fully variable 4MATIC+ with DRIFT MODE.

•  TRACK PACE: Intelligently distribute the use of electric energy over a racetrack lap, to optimise lap time  with the targeted use of the electric motor’s power.

•  AMG RIDE CONTROL Suspension: Adaptive Damping System with three adjustable levels—Comfort,      Sport, and Sport+—ensuring exceptional handling and ride comfort.

•  Burmester® surround sound system: 15 speakers providing an immersive audio experience.

•  Rear Axle Steering: Rear axle steering system offers a maximum steering angle of 2.5°, for significantly    improving agility during sporty driving manoeuvres.

•  AMG Driver’s Package: For enthusiasts seeking extra thrills, the AMG Driver’s Package comes as                standard with top speed to 280 km/h, underscores the vehicle’s sporty credentials.

•  Highly feature loaded car:

       o  The car is well equipped with 20-inch forged AMG Alloys wheels
       o  Sports seats in nappa leather
       o  Carbon fibre interior trim | Head-up display
       o  Exclusive paint options like AMG matt graphite grey magno are customizable
       o  Upgrades like AMG ceramic high-performance composite braking system are possible

•  Luxurious Interiors for a performance car:
       o  Sports seats in Nappa Leather with seat ventilation
       o  MBUX infotainment system includes dual 12.3-inch screen and head-up display.

•  Highly customizable: Each C63 can be tailored to owner's preferences, resulting in a truly unique vehicle.

•  Price: The Mercedes-AMG C 63 S E Performance starts at Rs. 1.95 Cr. onwards. (Prices all-India                    ex- showroom).      

•  Bookings and deliveries: Bookings open now for Q2 2025 deliveries for this exclusive sportscar.

•  Here’s to the Heart: Celebrating the ‘passion for racing’, every AMG C 63 S E PERFORMANCE customer    gets a complimentary opportunity to hone their advanced driving skills at the ‘Nürburgring’ racing circuit.

Pune/New Delhi: India’s most desirable luxury carmaker Mercedes-Benz today redefined the luxury performance segment by launching the highly exclusive performance car, Mercedes-AMG C 63 S E PERFORMANCE. This sportscar represents a powerful combination of cutting-edge hybrid technology and dynamic performance, setting a new standard for high-performance sedans. Meant for pure racing enthusiasts with a passion for driving, the AMG C 63 S E PERFORMANCE opens a new chapter in the brand’s rich history of ‘Driving Performance’. The AMG C 63 S E PERFORMANCE with its fully variable AMG Performance 4MATIC+ all-wheel drive, gets for the first time, an active rear-axle steering.

The Mercedes-AMG C 63 S E PERFORMANCE’s hybrid powertrain merges a 2.0-litre AMG turbo engine with an Electric Drive Unit (EDU) on the rear axle, delivering a scintillating combined output of 500 kW (680 hp) and maximum torque of 1,020 Nm, with a 0-100 kmph sprint of mere 3.4 seconds. This characterizes the Mercedes-AMG C 63 S E PERFORMANCE as the perfect sportscar for the future of ‘Driving Performance’. This innovative setup ensures balanced weight distribution for enhanced driving dynamics and an electric range of 13 kilometres. The car offers cutting-edge technologies, including the fully variable AMG Performance 4MATIC+ all-wheel drive system with ‘Drift Mode’ and active rear-axle steering, both standard for the first time in a C 63. These features, combined with an electrically assisted exhaust turbocharger, offer rapid torque build-up and exceptional agility, demonstrating that the Performance hybrid drive represents a technological masterpiece that showcases AMG’s high level of expertise.
Distinctive design elements enhance its sporty aesthetic, featuring a bold front fascia. Inside, the luxurious sport seats upholstered in exclusive black nappa leather provide a refined atmosphere, complemented by a sporty AMG Performance steering wheel and illuminated door sill trims. The advanced MBUX infotainment system with head-up display elevates the driving experience.

Silver Arrows – New Luxury Facility in Noida

The Mercedes-Benz Silver Arrows Showroom in Noida marks the latest milestone in the brand's strong footprint in Delhi NCR. These modern dealerships have become luxury destinations in cities such as Delhi NCR, Chennai, Mumbai, Bangalore, Ahmedabad, Kochi, Pune, Chandigarh, and Coimbatore. Silver Arrows Showroom embodies Mercedes-Benz’s commitment to world-class retail experience, designed to elevate Delhi NCR’s customer experience through a personalized and immersive approach.
The luxurious showroom caters to the evolving needs of today’s tech-savvy customers, combining the best of online and offline interactions for a seamless ‘omni-channel’ experience. Silver Arrows showroom features a stylish welcome area where customers are welcomed in an elegantly designed space. The showroom provides diverse consultation spaces including Open, Semi-Private, and Private zones. The ‘Sample Studio’ provides customer with the opportunity to view different paint and upholstery samples under the daylight lamps. The ‘Exclusive Lounge’ is designed to offer an opportunity to experience the fascinating ‘Top End Vehicles’, emphasizing the design elements of clarity, sensuous curve, and refinement.
The ‘Vehicle Handover Area’, designed as a 'Black Box,' provides an immersive experience for the emotional moment when customers receive their new car. The Mercedes café also offers specially imported coffee beans for the perfect sip. Additionally, customers can look forward to the introduction of key handover machines imported from Stuttgart, designed to create memorable delivery experiences that celebrate the significant milestone of taking delivery of a Mercedes-Benz.
Associated with Mercedes-Benz since 2013, Silver Arrows has a strong presence in Delhi NCR with showroom and workshop in New Delhi, Noida and Ghaziabad. To cater to the ever-growing demand of Mercedes-Benz vehicles in the Delhi NCR market, Silver Arrows has been steadily increasing its footprint with 5 locations, 64 bays spread over 90,000 sq foot area. Silver Arrows has stayed invested in the market and in the customers, with investment of more than INR 77 crores in the Delhi NCR market. With upcoming state-of-art 2S facility in Gurugram, it aims to cater to the increasing customer base in the market, offering world-class customer experience.

ANNEXURE

Highlights of the new Mercedes-AMG C 63 S E PERFORMANCE

Hybrid Powertrain Mastery:

The C 63 S E PERFORMANCE features an advanced hybrid system, combining a 2.0-litre four-cylinder turbo engine with a rear-mounted electric motor. This hybrid setup produces an impressive 680 hp and 1020 Nm of torque, enabling a 0 to 100 km/h sprint in just 3.4 seconds. The fully variable AMG Performance 4MATIC+ all-wheel drive ensures exceptional traction and agility on any terrain.

World’s Most Powerful Four-Cylinder Engine: At its core is the world's most potent series-production four-cylinder engine, generating 350 kW (476 hp). This hand-built unit, featuring an electrically assisted exhaust gas turbocharger, exemplifies AMG's commitment to high-performance driving with the "One Man, One Engine" principle.

Dynamic Rear Electric Motor:
The rear-mounted electric motor contributes an additional 204 hp and 320 Nm of torque, enhancing acceleration and allowing for short bursts of electric-only driving. It is integrated with an electrically shifted two-speed gearbox and the electronically controlled limited-slip rear differential in a compact electric drive unit (EDU This design showcases a perfect blend of efficiency and exhilarating performance.

AMG High-Performance Battery: The AMG High-Performance battery is result of lively exchange of expert knowledge between the High-Performance Powertrains (HPP) Formula 1 engine shop in Brixworth and Mercedes-AMG in Affalterbach. The cutting-edge 6.1 kWh high-performance battery which weighs just 89 kilograms. The low weight allows a remarkable power density of 1.7 kW/kg. It delivers a continuous output of 70 kW and a peak output of 150 kW for ten seconds,. The AMG 400-volt battery is designed for fast power delivery and recuperation. The innovative direct cooling of battery cells maintain temperature for optimum power delivery. The electric range of 13 kilometers is ideal for urban driving.

Versatile Driving Modes: The driving modes adjust important parameters such as the response of the drive system and transmission, the steering characteristics, the suspension damping or the sound. The boost power of the electric motor also depends on the selected drive program. Drivers can select from eight AMG.

DYNAMIC SELECT modes: Electric, Comfort, Battery Hold, Sport, Sport+, RACE, Slippery, and Individual, allowing for a tailored driving experience from efficient commuting to high-performance thrills.

AMG RIDE CONTROL Suspension: The vehicle features AMG RIDE CONTROL suspension with an Adaptive Damping System, providing adjustable settings of Comfort, Sport, and Sport+ for an optimal balance between ride comfort and dynamic handling.
Enhanced Agility with Rear Axle Steering: A rear axle steering system offers a maximum steering angle of 2.5°, for significantly improving agility during sporty driving maneuvers.

AMG Driver’s Package: For enthusiasts seeking extra thrills, the AMG Driver’s Package which comes as standard increases the top speed to 280 km/h, underscoring the vehicle’s sporty credentials.

High-Performance Composite Brakes: The high-performance composite braking system features large internally ventilated and perforated brake discs,
providing consistent and powerful stopping power. The striking, red-painted brake calipers with black "AMG" lettering enhance its sporty appeal. AMG ceramic high-performance composite braking system is available as an optional upgrade.

Luxurious Interior: Inside, the cabin radiates luxury with AMG sports seats in Nappa Leather with seat ventilation and optional are AMG Performance seats. The latest MBUX infotainment system includes dual 12.3-inch screen and head-up display for seamless driver information and multimedia control.

Premium Sound and Ambiance: The Burmester® 3D surround sound system with 15 speakers and 710W elevates the auditory experience, while customizable ambient lighting enhances the overall atmosphere. Carbon fibre trim and AMG performance steering wheel in carbon fibre/nappa leather design add to sporty theme of the interior

Striking Exterior Design: The C 63 S E PERFORMANCE is distinguished by its muscular design, with an 83-millimeter length increase and a 50-millimeter extended front for a more aggressive stance. Signature AMG elements, including a unique bonnet air outlet and iconic grille, enhance its bold profile.

Feature loaded car with numerous options to customize.
The base car is well equipped with 20-inch forged AMG Alloys wheels, sports seats in nappa leather, carbon fiber interior trim, Head-up display, and host of other convenience features. Exclusive paint options, such as AMG matt graphite grey magno are customizable.
Upgrades like AMG ceramic high-performance composite braking system are possible]

Comprehensive Safety Features: Equipped with state-of-the-art safety technologies, including active brake assist, pre-safe and 7 airbags as standard, the C 63 S prioritizes safety alongside performance. The 360-degree camera system enhances visibility, instilling confidence on the road.

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 100 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.
The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including the ‘Made in India’ EQS 580 sedan and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ and Mercedes-Maybach EQS 680 SUV (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.
Mercedes-Benz delivered 17,408 units (15,822 units in 2022; +10%) in 2023, clocking its ‘Best Year Ever’. The company achieved record sales of 5,117 units in Q3 CY 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever CY Q3 sales of Mercedes-Benz also resulted in its highest-ever January-September YTD 2024 sales at 14,379 units, growing at 13% year-on-year rate. For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.

• Electrified handcrafted bi-turbo 4.0L V8 engine, with 48V Mild Hybrid Technology that delivers 430 kW and 850 Nm torque + 15 kW additional boost. 

• Equipped with the latest MBUX NTG7 infotainment system, offering seamless connectivity and an intuitive user interface, including Augmented Reality Navigation.  

• The luxurious interior features Nappa leather, high-quality materials, and a customizable ambient lighting system. 

• The all-new AMG G 63 now features RACE START with the standard AMG Performance package, pushing top speed to an impressive 240 kmph.  

• The AMG G 63 comes standard with AMG Performance 4MATIC all-wheel drive and debuts the innovative AMG ACTIVE RIDE CONTROL suspension, delivering superior handling both on and off the road. 
• 31 unique MANUFAKTUR upholstery options and 29 MANUFAKTUR paint options available in addition to the standard options for added customization. 
• The new off-road cockpit on the dashboard offers easy access to all off-road functions and features, strategically repositioned for effortless accessibility.  
• The technology package enhances the new G63 with a more comprehensive suite of ADAS functions. 
• The all-new Mercedes-AMG G 63 retains the legendary G-Class silhouette with AMG-specific touches, including flared wheel arches, a new AMG-specific bumper, and aggressive front fascia.  
• The first batch of the new AMG G 63 consisting of 120+ units are already reserved.  
• Bookings for Q3 2025 re-open today. 
• The Mercedes-AMG G 63 starts at Rs. 3.60 Cr. onwards. (Prices all-India ex-showroom) 

Pune: India’s most desirable luxury carmaker Mercedes-Benz today, reinforced its commitment to the luxury performance segment by launching the all-new Mercedes-AMG G 63. This SUV represents a powerful combination of legendary off-road capability, dynamic performance and exquisite luxury, setting a new standard in the luxury SUV market while staying true to the timeless G-Class design ethos.

The all-new Mercedes-Benz G-Class continues to solidify its status as an automotive icon with significant enhancements that elevate both performance and luxury. This latest generation excels in all conditions, featuring an electrified drive system that improves overall performance and a modern driver assistance system for enhanced safety. The Mercedes-AMG G 63 stands out among top performance off-road vehicles, boasting a powerful Handcrafted AMG 4.0L V8 biturbo engine that delivers 430 kW and 850 Nm torque + 15 kW additional boost. With the Race Start function debuting in this model, the all-new AMG G 63 accelerates from 0 to 100 kmph in a swift 4.3 seconds.

AMG ACTIVE RIDE CONTROL suspension with active, hydraulic roll stabilization and adaptive adjustable damping provides exceptionally agile handling and enhanced comfort. Active hydraulic elements replace the conventional mechanical torsion anti-roll bars. The adaptive shock absorbers are equipped with two hydraulic connections – one on the compression side of the damper and the other on the rebound side. Damper chambers on all four wheels are connected via hydraulic lines and the control valves of the adaptive dampers.

Distinctive design elements, including a new AMG-specific bumper with three vertical louvers in front of the air inlets, and the AMG crest on the hood, further enhance its unique appearance. Inside, the redesigned off-road cockpit and the advanced MBUX infotainment system with augmented reality navigation ensure a technologically advanced and luxurious driving experience, making the G 63 a perfect blend of tradition and innovation.

The Mercedes-AMG G 63 offers an unrivaled driving experience, showcasing the perfect blend of performance, style, and comfort. It embodies the spirit of adventure with advanced engineering and luxurious touches, ensuring every journey is extraordinary. The G 63’s design is a testament to the iconic G-Class’s heritage, reflecting both strength and elegance.

Manufaktur represents a realm of nearly limitless customization, showcasing the boundless potential in design and luxury. The all-new Mercedes-AMG G 63 boasts its widest portfolio to date, featuring materials selected with the utmost care for their superior quality. This selection is complemented by unparalleled craftsmanship, ensuring each detail is executed with precision and artistry. It has upgraded upholstery, the invigorating Energizing package, and the comfort of multicontour seats – all tailored to enhance your driving experience.

Mercedes-AMG G 63: A Legacy of Performance and Luxury

The G-Class has a storied history of blending luxury and off-road prowess. Established in 1979, this iconic model series has evolved from a rugged off-roader to a symbol of luxury and performance, captivating enthusiasts along the way. The Mercedes-AMG G 63 embodies this legacy by merging traditional craftsmanship with cutting-edge technology, creating a new chapter in G-Class history. It now offers the most diverse drive portfolio of all time and almost limitless customization options, while retaining its unmistakable off-road character and unique appearance. 

ANNEXURE

Highlights of the new Mercedes-AMG G 63
 

Powerful Performance: The G 63 is powered by the proven Handcrafted AMG 4.0L V8 biturbo engine that delivers 430 kW and 850 Nm torque + 15 kW additional boost.

The hand-built engine is electrified with a 48-volt on-board electrical system and an integrated starter generator (ISG), providing support at lower engine speeds with an additional 15 kW. From a standstill, the AMG G 63 accelerates to 100 kmph in just 4.3 seconds, on the way to an electronically limited 240 kmph top speed. Launch Control is now available for the new G 63 for the first time.

Distinctive Design: The G 63 features the classic G-Class silhouette, characterized by a new AMGspecific bumper with three vertical louvers, stainless-steel inserts, and the AMG crest on the hood and in the exterior mirror projections for the first time. The vehicle is available with optional 22-inch alloy wheels and a range of bold color choices.

Advanced Technology: Equipped with the latest MBUX NTG7 infotainment system, the G 63 offers 12.3-inch driver and multimedia displays with touch control, smartphone integration via Wireless Android Auto® or Apple CarPlay™, and USB-C ports for mobile devices. The MBUX Augmented Reality for Navigation superimposes graphical navigation information onto live images, enhancing driver assistance in complex traffic situations.  

Unmatched Driving Dynamics: The G 63 is equipped with an AMG Performance 4MATIC all-wheel drive system, providing exceptional traction and agility. The AMG ACTIVE RIDE CONTROL suspension with active, hydraulic roll stabilization and adaptive adjustable damping ensures agile handling and enhanced comfort.

New Offroad Cockpit: The redesigned off-road control unit provides an overview of essential information for off-road driving in both the driver and central multimedia displays, including vehicle positioning, compass, altitude, steering angle, tire pressure, and temperature, as well as the status of the differential locks. The "Transparent Hood" function can be selected via the off-road menu.

Exclusive and Dynamic Interiors: The interior features Nappa leather upholstery, carbon fiber accents, and a customizable ambient lighting system, including ambient lighting for the air vents. The Burmester® 3D Surround Sound System with 18 speakers and 760W output, complete with an illuminated satellite loudspeaker in the headliner, enhances the luxurious atmosphere.

MANUFAKTUR–Extensive Customization: The MANUFAKTUR range allows for extensive personalization, offering exclusive paint colors and interior elements like spare wheel rings, seat trims, decorative stitching, and more. Customers can choose from 31 unique upholstery options and 29 paint options, providing nearly limitless customization possibilities.

Advanced Safety Features: The G 63 includes a suite of advanced safety technologies, including active brake assist, lane-keeping assist, and 360-degree camera systems, ensuring peace of mind on every journey.

Exceptional Noise Comfort: Designed with comprehensive noise and vibration control, the G 63 features enhanced insulation and acoustic glass for a serene cabin environment.

Key Technical Data 

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

Pune: Mercedes-Benz reported its highest-ever Q3 2024 and YTD sales in India, continuing its strong momentum as the ‘most desirable’ luxury car brand in the Indian market. The company achieved record sales of 5,117 units in Q3 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever Q3 sales of Mercedes-Benz also resulted in the company’s achieving its highest ever January-September YTD 2024 sales at 14,379 units, growing at 13% year-on-year.

These outstanding sales results were driven by a combination of newly launched and existing vehicles and an enhanced retail customer experience. Demand persisted for Mercedes-Benz across entry, core, and Top-End Vehicle segments, with strong performance from new as well as existing products.

Robust BEV sales: Mercedes-Benz’s BEV portfolio continued to gain customer traction, growing robustly by 84% year on year, with an enhanced penetration of appx. 6% in YTD 2024 sales. With the introduction of EQA 250+, facelifted EQB SUV, ‘Made in India’ EQS SUV 580 and the ultra-luxurious Mercedes-Maybach EQS SUV. EMBARGOED TILL 13:30 HRS 9-OCT 2024 Confidential - Not for Public Consumption or Distribution Mercedes-Benz now has 6 BEVs in its current portfolio, offering a BEV suited to each customer’s preference and requirements. Mercedes-Benz’s ambitious roadmap for BEV was particularly underscored by a record growth of 140% in Q3 2024 YoY, for the BEV portfolio. Mercedes-Benz continued to retail more BEVs than any other luxury car maker in the Jan-Sep’ 24 period in the Indian market.

Top-End Vehicle (TEV) sales on rise: Mercedes-Benz’s Top-End Vehicle (TEV) comprising the most exquisite and topline vehicles accounted for 1 out of every 4 Mercedes-Benz sold in India and grew by 18% in Jan-Sep 2024. Demand for the exquisite Mercedes-Maybach range comprising ultra-luxurious vehicles like the Mercedes-Maybach S-Class, Mercedes-Maybach GLS SUV and the Mercedes-Maybach EQS 580 SUV grew with an impressive 125% growth rate YTD Jan-Sep’ 2024.

Key sales highlight of Mercedes-Benz

• Record-breaking Q3 sales with 5,117 units retailed, clocking a solid +21% YoY growth
•Best-ever January-September YTD sales with 14,379 units retailed with growth of +13%
• BEV sales increased by 84%, now contributing to appx.6% of total volumes
• Mercedes-Benz sold more BEVs than any other luxury brand in Jan-Sep’ 24 period
• Strong performance with the S-Class and Mercedes-Maybach S-Class clocking highest-ever sales in history.
• Reflects a growing preference by young customers to reward themselves with the “Best car in the world” as a symbol of early achievement in their career.
•Average age of S-Class customer is 38 years which is one of the youngest in the world.
• Mercedes-Benz India’s TEV segment continued to grow by 18% in Jan-Sep 2024 period, winning customer preference and retaining 1 out of every 4 Mercedes-Benz sold in the country

Network expansion: Mercedes-Benz has inaugurated 6 new touchpoints and revamped 11 outlets to the latest global luxury retailing format in the Jan-Sep 2024 period. Mercedes-Benz now has one or more revamped facilities in key markets like New Delhi, Gurgaon, Kochi, Chennai, Ahmedabad, Pune, Hyderabad, Mumbai, Chandigarh, etc. By end of 2024 nearly 40 outlets of Mercedes-Benz will be transformed into the latest ‘global luxury retailing format’ known as ‘MAR20X’ for an elevated customer experience. Mercedes-Benz India will also have presence in 4 new cities in Q4 2024 with an outlet each in Amritsar to start with, followed by locations like Kottayam, Agra and Kanpur. This expansion pursues Mercedes-Benz India’s strategy of being “closer to the customer” by ensuring not more than two hours of travel time for servicing a Mercedes-Benz, in most of the locations across the country.

Dream Days Campaign: Mercedes-Benz India has also announced a special festive campaign “Dream Days” where potential customers can test drive any Mercedes-Benz car, standing a chance to own the newly launched CLE Cabriolet for a year. This campaign is further supported by Mercedes-Benz Financial Services, offering Zero Downpayment, low interest, complimentary insurance and 7 years loan tenure on select models. There are also depreciation, corporate and trade-in benefits available. The campaign has been receiving strong response as itenables customers to fulfil their aspirations of buying a cherished Mercedes-Benz.  

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254
Confidential - Not for Public Consumption or Distribution

About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s
world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of
Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production
facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury
carmaker in India.

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the
exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network
presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, EClass Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan and
EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars
portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S
E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including
the ‘Made in India’ EQS 580 sedan and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ and MercedesMaybach EQS 680 SUV (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business
model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Mercedes-Benz delivered 17,408 units (15,822 units in 2022; +10%) in 2023, clocking the ‘Best Year Ever’. The company achieved
record sales of 5,117 units in Q3 CY 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever CY
Q3 sales of Mercedes-Benz also resulted in its highest-ever January-September YTD 2024 sales at 14,379 units, growing at 13%
year-on-year rate. For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new
desirable products, investment in manufacturing operations, strategic expansion of retail network and community development
initiatives.

Media Contact:

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+9198508 36477

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +918956714914

FleishmanHillard India:

Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378 

•With 949.0 Kms driven in one charge, the ‘Made in India’ EQS 580 4MATIC accomplished the longest distance covered by a BEV in a single charge, anywhere in the world

•The record-breaking drive from Bengaluru to Navi Mumbai, was under real and arduous driving conditions, driven by the Autocar India

•The drive route covered cities like Davangere, Hubli, Belgavi, Kolhapur, Satara and Pune•EQS’ low-slung form factor and aerodynamically optimized wheels achieved a cd figure (drag coefficient) of just 0.20, making it the world’s most aerodynamic production car, further maximizing the range during the record drive

•The EQS features Mercedes-Benz’s new generation of batteries with significantly higher energy density. The larger of the two batteries has a usable energy content of 107.8 kWh.

•Power consumption: Data from the EQS 580 4MATIC at the end of the journey showed the luxury sedan delivered an electrical power consumption of 11.36 kwh/100km

Pune: India’s most desirable luxury car maker Mercedes-Benz today accomplished the coveted ‘Guinness World Records’ title for covering the longest distance in a production BEV in a single charge, with its state-of-art, ‘Made in India’ EQS 580 4MATIC luxury BEV. The EQS 580 travelled a distance of 949.0 Kms from the southern city of Bengaluru to Navi Mumbai in the west, in one single charge. The record setting drive under an arduous and real-life driving conditions signify the efficiency, long range and practicality of the EQS 580 luxury sedan, which is also India’s first locally assembled luxury BEV. The Guinness World Records title was created by Autocar India magazine road test team, led by Autocar road-tester Rahul Kakkar.

The record drive included areas of built-up traffic in busy urban and sub-urban areas with road works, diversions and detours amidst the heavy monsoon rains. Data from the EQS 580 at the end of the journey showed the luxury sedan delivered an electrical power consumption of 11.36 kWh/100 km.

The EQS 580 maintained an average speed of 60kph on the highway, maximizing the range of the sedan. The three regen levels of the EQS 580 4MATIC were used, extracting every last kilometre from the EQS’ massive battery pack of 107.8 kWh, making this Guinness World Records title a reality.

The BEV that made the ‘Guinness World Record title’ 2024: EQS 580 4MATIC

The BEV is India’s longest-range BEV across segments, with an ARAI certified range of 857 Kms. With meticulous detailing on the basis of Purpose design, the Mercedes-Benz aerodynamic engineers in close cooperation with the designers, were able to achieve a new cd best value of 0.20 for the EQS sedan. This makes the EQS ‘the most aerodynamic production car in the world’. The operating range particularly benefitted from this inherent strengths of the EQS 580, leading to the World Record.

The record-setting mileage achieved was remarkably higher than the EQS’ certified claimed range, exceeding by over 10 percent. Furthermore, factors like the low-slung sedan form and the aerodynamically optimized wheels gives the Mercedes EQS a drag coefficient of 0.20, making it the world’s slipperiest car through the air, further helping maximize the range clocked during the drive.

An average speed of 50-60kph was maintained on the highway to maximize range. All three levels of regen were used on the car to extract every last kilometer from the sedan’s massive battery pack, making this Guinness World Records title possible.

Hormazd Sorabjee, Editor, Autocar India commented, “We are delighted to celebrate our 25th anniversary with a Guinness World Record title. This record of 949.0 km on a single charge in adverse conditions drive is easily the most challenging drive we have ever undertaken. You can never be prepared enough for what Indian roads throw at you but some incredibly disciplined driving in a car like the EQS which has the best range and an efficient aerodynamic shape, helped us overcome all obstacles to achieve this amazing distance without plugging in” said Hormazd Sorabjee, Editor, Autocar India.

Drive Route: Bengaluru to Navi Mumbai

The EQS 580 was driven from southern city of Bengaluru to the western city of Navi Mumbai covering a distance of 949.0 Kms. The route covered cities like Davangere, Hubli, Belgavi, Kolhapur, Satara and Pune before reaching Navi Mumbai.

Challenges faced:

The ‘Guinness World Records’ title was accomplished traversing across arduous driving conditions under real driving conditions, making the achievement highly significant. Undertaken during the thick of the Indian monsoon, the drive route from Bengaluru to Navi Mumbai witnessed the EQS 580 lashed with torrential rainfall on multiple stretches. This not only escalated the difficulties further, but also created treacherous driving conditions for this record setting drive, that already was under high time pressure.

The exceptionally heavy monsoon of 2024 has also resulted in intensive roadwork to be carried out at multiple spots along the route. This resulted in numerous diversions and detours, further upping the challenge for the driver to achieve the title.

Key Technical Data

Media Contact:

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477

FleishmanHillard India:

Soumi Sriram | Soumi.sriram@fleishman.com | +91 98195 45378

Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the flagship luxury electric vehicle– EQS 580 sedan.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio, including the ‘Made in India’ EQS 580, EQB SUV, EQE 500 4MATIC SUV and EQA 250+ (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Mercedes-Benz achieved its highest fiscal sales ever in India, with 18,123 units sold in FY 2023-24 (FY 2022-23: 16, 497 units; +10%) and highest-ever H1 (2024) in India with record sales of 9262 units (H1 23: 8528; +9%). For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.