Highlights 2025 Sales Performance:

• Mercedes-Benz India delivered 19,007 units in CY 2025 (19,565 units in CY 2024). Best-ever year in terms of revenue.
• Top-End Vehicles (TEV) portfolio comprising the exclusive S-Class, Mercedes-Maybach and AMG demonstrated exceptional resilience with 11% yoy growth, and 25% sales penetration
• The high-performance AMG portfolio grew by a strong 34% yoy, reflecting the growing aspiration for the wide range of AMG performance vehicles
• Mercedes-Benz India’s BEV portfolio sustained the growth momentum with 12% yoy growth, while comprising 20% of all top-end Mercedes-Benz sold in India
• 70% of all Mercedes-Benz BEVs sold in 2025 belong to the top-end segment, priced between Rs. 1.25 crore to 3.1 crore. Top-end BEVs comprise the EQS SUV, EQS Sedan, Mercedes-Maybach EQS SUV and the Mercedes-Benz G580
• Long wheelbase E-Class continued to outsell its category, retaining strong customer loyalty, being ‘India’s most desired and highest selling luxury car’
• The EQS SUV remains Mercedes-Benz’s highest selling luxury BEV in India
• Entry luxury, Core and Top-End contributed 13%, 62% and 25% respectively to the overall CY 2025 sales volume
• Mercedes-Benz sedan portfolio contributed strongly to sales with sustained demand for the C-Class, LWB E-Class, S-Class and Mercedes-Maybach S-Class limousines
• Robust performance from the SUV segment buoyed by rising demand for the entire portfolio comprising GLA, GLC, GLE, GLS, Mercedes-Maybach GLS and the iconic AMG G63 SUV 
• Mercedes-Benz’s ‘Entry Luxury’ portfolio witnessed a decline of 20% year-over-year, taking down the share to 13% of overall volumes. This is in line with the brand’s strategy of not compromising product substance or participating in price competition in the market.
 

Mercedes-Benz to launch 12 new products in 2026

In 2026, Mercedes-Benz plans 12 new cars for India, including new models and some with no predecessor, in addition to launching facelifts. Many of these products will comprise Top End Vehicles and new BEVs.

This product extravaganza reiterates Mercedes-Benz’s commitment to cater to an evolving customer set that desires the best products, technology, and experiences. Mercedes-Benz will debut the much-awaited CLA BEV introducing MB.OS.

Mercedes-Maybach GLS: Local Manufacturing of Ultra-Luxury SUV

Mercedes-Benz India has announced the start of local production of the Mercedes-Maybach GLS at its world-class manufacturing facility in Pune. This marks a significant milestone in the brand's manufacturing capabilities in India, making India the first market outside USA to locally produce the ultra-luxury Mercedes-Maybach GLS.
 

The decision reinforces India's strategic importance as being among the Top 5 global markets for Mercedes-Maybach, witnessing increasing demand for top-end ultra-luxury vehicles. The local manufacturing initiative will enable faster delivery timelines and enhanced customer access to this pinnacle of craftsmanship on wheels.
 

Since its India debut in June 2021, the Mercedes-Maybach GLS has established itself as a highly aspirational SUV in the country, consistently witnessing strong demand from eminent customers looking for the ultimate Mercedes-Maybach experience in a luxurious SUV format. The ultra-luxurious vehicle is currently retailed in India as a CBU (Completely Built Unit) import.
 

MB.CHARGE Public: Unified Charging Ecosystem
 

Mercedes-Benz India launched the 'MB.CHARGE Public’, a comprehensive digital service that provides all Mercedes-Benz EV customers across India with access to a unified charging network via the Mercedes- Benz app & RFID code. The service integrates multiple charging partners, offers real-time charger availability, seamless payment solutions and charging history tracking. Customers must activate ‘MB.CHARGE Public’ and ‘Display of charging station services’ via the Mercedes-Benz app or OneWeb portal with their existing Mercedes me ID.
 

MB.CHARGE Public is one of the largest and most established public charging networks in the world, giving Mercedes-Benz customers seamless access to a truly global charging ecosystem. With more than 350,000 active users and over 3.3 million charging points worldwide, the network has already proven its scale, reliability, and customer acceptance across multiple markets. Today, MB.CHARGE Public is available in 37 countries, offering widespread accessibility and a consistent charging experience wherever customers travel.
 

MB.CHARGE Public, provides the customers with a complete end-to-end integration flow, right from finding a charging point to the payment process, all in a single ecosystem. Customers can now charge their EV across 9000+ DC charging points in India, as Mercedes-Benz has partnered with multiple charge point operators including Jio BP, Chargezone, Chargemod, Zeon charging and all Mercedes-Benz dealership chargers.
 

The service offers convenient authentication options—via the Mercedes-Benz app, or with the MB.CHARGE Public RFID card—before charging. Exact prices per kilowatt-hour as well as the estimated cost to reach the maximum charge level are displayed. Each charging process is billed by a payment link automatically via SMS and e-mail after the charging session is completed. Customers can conveniently pay via all payment options including credit/debit cards, all UPI apps.
 

30 new luxury touchpoints in 2026
Mercedes-Benz India will enhance its presence with 15 new luxury touchpoints in 2026 in 3 new markets, and enhance 15 existing touchpoints according to new architecture standards.Mercedes-Benz Franchise Partners will continue to invest over Rs. 450 crore, ensuring the Mercedes- Benz retail network remains world-class.
 

Streamlining Sales and Customer Journey: Creating an ‘1 Customer Unit’ Experience | 3 Clicks to Finance
 

Mercedes-Benz India has successfully streamlined its Sales and Customer Journey functions to create ‘1 Customer Unit’, that delivers seamless customer experiences across sales, service, and finance. This strategic optimization enables customers to access comprehensive automotive solutions through a single touchpoint, allowing for better alignment of strategic objectives, faster go-to-market for bundled offerings, and more efficient resource deployment reflecting Mercedes-Benz's commitment to customer- centricity.
 

For customers, rather than navigating multiple touchpoints for vehicle selection and financing, they will now benefit from a single-window approach where tailored financial solutions are integrated into the purchase journey from the very first interaction.
 

This unified framework will enable more personalized ownership packages, combining vehicle financing, insurance, extended warranty, and service plans—designed around individual customer needs. The result is a smoother, more convenient path to luxury car ownership, with faster processing, cohesive communication, and a consistent brand experience that reflects the hallmark standards of the Three- Pointed Star.
 

3 Clicks to Finance:
Mercedes-Benz India is creating a fully digital, customer-led onboarding journey with validation from authorized ‘golden source’ databases, as part of the company’s digital transformation roadmap. This initiative will enhance data accuracy and regulatory compliance, significantly reduce turnaround time and deliver a seamless, intuitive experience for customers.
 

ANNEXURE
 

GLS Maybach
 

The technical details of the Mercedes-Maybach GLS are as follows:

Introducing the G-Tribe Escapade Experience

Mercedes-Benz, in collaboration with Cougar Motorsport, is launching the inaugural G-Tribe Bhutan Escapade, an exhilarating SUV adventure designed exclusively for customers and inspired by the iconic G-Class. Scheduled between November and December 2025, the escapade spans three thrilling journeys from India to Thimphu, Punakha, and Paro in Bhutan. Customers will take the wheel of a specially curated fleet of Mercedes-Benz SUVs - including the AMG G 63, G 580, EQS SUVs, GLS, GLE 450 4MATIC, and AMG GLE 53 4MATIC+ Coupé - and experience breathtaking Himalayan landscapes, rich culture, and gourmet moments. This promises an unforgettable exploration of luxury, versatility, and the iconic terrain-conquering spirit of the G-Class.

Media Contact:

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Pune: India’s most desirable luxury car maker Mercedes-Benz today, announced its best-ever September sales, growing by a robust 36% compared to September 2024. The record monthly sales is strongly driven by Government’s GST 2.0 reforms which buoyed customer interest and resulted in increased purchase, that has been on hold since middle of August. The GST 2.0 reforms is reflected in the Navratri Sales, which witnessed ~2500 units retailed in the nine days of the festival, making it the highest ever Navratri sales for Mercedes-Benz in India.

The highest ever September 2025 sales also drives Mercedes-Benz’s highest ever Q2 FY 25-26 sales performance with 5119 units retailed. The best-ever sales performance in Q2 FY 25-26 was buoyed by steady demand across ‘Core Luxury’ and ‘Top-End Luxury’ vehicles. The sales momentum in Q2 FY 25-26 was driven by growth in the top-end luxury BEV portfolio, which continued its penetration of 8% in the overall sales volume of Mercedes-Benz India.

Strong demand for the Top-End Luxury segment: Best-ever monthly sales for GLS, AMG G63 SUVs and the EQS SUV in September 2025
Demand for Mercedes-Benz ‘Top-End’ luxury segment continued for the Q2 FY 25-26 with 25% penetration and 12% y-o-y growth. Top-End Vehicles comprising GLS, S-Class, Mercedes-Maybach, AMG G 63 continued to command customer preference with growing trends of hyper-personalization and customization. Mercedes-Benz’s bespoke ‘manufaktur’ range, offering personalized selection of high-quality equipment, exclusive appointments and craftsmanship, comprises 75% of all top-end luxury vehicles sold in India. AMG G 63 also registered its highest ever monthly sales despite a waiting period of more than 6 months.

Steady demand driving the ‘Core’ segment: Best-ever monthly sales for LWB E-Class, GLC and GLE SUVs
Mercedes-Benz’s ‘Core’ segment registered a growth of 10% in Q2 FY 25-26 with best-ever monthly sales for LWB E-Class, GLC and GLE SUVs in September 2025. ‘Core Segment’ continued to play an important role with 60% penetration in Mercedes-Benz India’s overall sales in India. The success of the LWB E-Class remains unchallenged in India, making it the highest selling luxury car in India with a 47% y-o-y growth for the luxury sedan in the Q2 FY 25-26 period.

Entry Luxury Segment:
Mercedes-Benz ‘Entry Luxury’ portfolio comprising the A-Class sedan and the GLA SUV continue to offer high product substance in their respective segments, driving substantial value proposition for luxury customers. Mercedes-Benz Entry Luxury products are feature loaded underpinning a value- oriented sales approach that successfully caters to the growing aspirations of young customers. In Q2 FY 25-26, Mercedes-Benz ‘Entry Luxury Segment’ declined in a segment completely dominated by products available at a lower price point having market offers.

Top-End BEVs continue to drive Mercedes-Benz’s BEV growth:
Mercedes-Benz continued its BEV acceleration in India with a penetration of 8% to overall sales. The BEV portfolio grew by 10% with highest ever sales for the EQS SUV. The top-end G 580 Edition 1 with EQ Technology is already sold out for the year and bookings are now open for the next slot of deliveries.

(All sales figures of Mercedes-Benz India are that of retail sales)

Media Contact:

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

• 3.0-litre M 256M inline six-cylinder engine with double turbocharging produces 330 kW (449 hp) at 5,800-6,100 rpm and 560 Nm torque (briefly 600 Nm with over boost) at 2,200-5,000 rpm 

• Integrated starter-generator (ISG) provides additional 17 kW (23 hp) and 205 Nm for short-term boosting and feeds the 48-volt on-board electrical system 

• Latest generation MBUX with AMG-specific displays including "Classic", "Sport" and AMG exclusive "Supersport" mode featuring central round tachometer 

• Fully variable AMG Performance 4MATIC+ all-wheel drive with transition from rear to all-wheel drive occurring continuously 

• AMG SPEEDSHIFT TCT 9G transmission with adapted shift times, quick reactions, double-declutching function and multiple downshifts 

• AMG RIDE CONTROL chassis with steel suspension, sporty spring-damper set-up and adaptive adjustable damping selectable in three levels 

• Standard rear axle steering operates with maximum steering angle of 2.5 degrees for enhanced agility and stability 

• 0-100 km/h acceleration in 4.2 seconds with electronically limited top speed of 250 km/h (optional 270 km/h with AMG Driver's Package) 

• Five AMG DYNAMIC SELECT driving programmes: Slippery, Comfort, Sport, Sport+ and Individual for customised vehicle characteristics

• Combined fuel consumption (WLTP): 9.3-9.7 l/100km 

• The Mercedes-AMG CLE 53 4MATIC+ Coupé will be priced at INR 1.35 ex-showroom, all-India

Pune/Gurugram: India's most desirable luxury carmaker Mercedes-Benz today launched the spectacular Mercedes-AMG CLE 53 4MATIC+ Coupé, further strengthening its top-end luxury performance portfolio in India. The sporty, elegant two-door model combines the best of both worlds - the agility and sportiness of the C-Class with the space, elegance and status of the E-Class; delivering an unparalleled driving experience with a stunning road presence for performance enthusiasts.

Inline six-cylinder with integrated starter generator and electric additional compressor

The new CLE 53 4MATIC+ uses a comprehensively upgraded version of the 3.0-litre M 256M inline six-cylinder turbo engine. The facelift generation of the high-performance engine, now known as the M 256M, impresses above all with optimized combustion chambers with redesigned inlet and outlet channels, new piston rings, optimized injection and a new exhaust gas turbocharger. In conjunction with the new electric additional compressor, this offers an increase in boost pressure by 0.4 bar to 1.5 bar and thus a higher torque of 560 Nm in continuous operation and 600 Nm in overboost for up to 12 seconds.

However, what is more important than the absolute torque is the availability of it and the overall response of the engine. The improved electric additional compressor is responsible for this. It can now be operated almost continuously over a longer period of time. Drivers feel this especially in medium speed ranges. For this, the exhaust gas turbocharger was made larger for higher peak performance.

The new, second-generation integrated starter generator (ISG) is now integrated into the gearbox bell housing. As a central component of the 48-volt electrical system, it not only functions as an electrical generator, but also takes on hybrid functions. These include short-term boosting with 17 kW (23 hp) of power and 205 Nm of torque, recuperation, load point shifting, sailing and the almost imperceptible restart of the engine during the start-stop function.

Adapted switching times, high efficiency: AMG SPEEDSHIFT TCT 9G transmission

The 3.0-litre in-line engine is coupled with the AMG SPEEDSHIFT TCT 9G transmission, which impresses with adapted shift times, quick reactions, the double-declutching function and multiple downshifts. An upshift or downshift is implemented immediately. The transmission acts very spontaneously, especially in the "Sport+" driving programme and in manual mode. Dynamic acceleration manoeuvres and the adjusted shifting times are available, as is a fuel-saving driving style, depending on the driving programme selected.

Characteristics at your fingertips: AMG DYNAMIC SELECT

With the five AMG DYNAMIC SELECT driving programmes "Slippery", "Comfort", "Sport", "Sport+" and "Individual" the characteristics of the CLE 53 can be influenced at the touch of a finger. The differentiation ranges from efficient and comfortable to very sporty. Important parameters such as the response behaviour of the engine, transmission, chassis and steering are modified. Regardless of the AMG DYNAMIC SELECT driving programmes, the driver can switch directly to manual mode using the "M" button, to shift gears exclusively using the steering wheel shift paddles.

Fully variable AMG Performance 4MATIC+ all-wheel drive as standard

The fully variable AMG Performance 4MATIC+ all-wheel drive combines optimal traction for dynamic driving pleasure with a high level of driving safety under all conditions: on dry roads as well as on wet or slippery surfaces. The transition from rear to all-wheel drive and vice versa occurs continuously because the intelligent control is integrated into the entire vehicle system architecture. 

When driving moderately and in situations where all-wheel drive is not required, the front axle is completely decoupled. This increases efficiency. From the ESP Sport setting onwards, the driving behaviour is more rear-focused.

Independent AMG RIDE CONTROL suspension and three-stage steering

The AMG RIDE CONTROL chassis developed in Affalterbach is used for more agility, more neutral cornering behaviour and higher traction. The steel suspension with a particularly sporty spring-damper set-up and adaptive adjustable damping combines excellent driving dynamics with a high level of ride comfort. The damping on each wheel adapts to the current driving situation and road conditions quickly and precisely via separate valves for the tension and compression directions in the dampers. The damper characteristic curve can be preselected in three levels: "Comfort", "Sport" and "Sport+".

The standard rear axle steering operates with a maximum steering angle of 2.5 degrees. Up to this degree, the rear wheels turn in the opposite direction to the front wheels at speeds of up to 100 km/h, leading to a virtual shortening of the wheelbase and resulting in significantly more agile turning, less steering work, and increased maneuverability. At speeds of more than 100 km/h, the rear wheels turn parallel to the front wheels - up to a maximum of 0.7 degrees for enhanced driving stability.

Interior with independent equipment and specific displays

The interior welcomes passengers with unique equipment, exclusive materials and the latest generation MBUX infotainment system. The eye-catchers are the free-standing 12.3-inch fully digital driver display, the 11.9-inch driver-oriented central display in a user-friendly portrait format and the dynamic ambient lighting with 64 colours.

With the driver display, customers can switch between the display styles "Classic", "Sport" and AMG exclusive "Supersport". The "Supersport" mode is particularly striking with a central round tachometer, designed horizontal displays that are located to the left and right of the tachometer and create a spatial impression of depth. The driver can use the AMG menu to access various special displays such as engine data, gear indicator, warm-up, set-up, G-metre and race timer.

The integral seats in ARTICO man-made leather/MICROCUT black microfibre with AMG-specific graphics and red contrasting topstitching combine sportiness with strong lateral support. The standard, flat-bottomed AMG Performance steering wheel in double-spoke design with seamlessly integrated buttons offers a high level of everyday use with intuitive operating logic for important driving functions and all driving programmes.

Technical Specifications Summary

Pricing and Availability

The Mercedes-AMG CLE 53 4MATIC+ Coupé is priced at INR 1.35 (ex-showroom, India) and will be available for bookings across all Mercedes-Benz dealerships pan-India. Deliveries are expected to commence immediately.

Media Contact:

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. The company’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores, having the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touchpoints spread across more than 50 cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a robust AMG retail network presence in the country. Mercedes-Benz India has a comprehensive product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine: along electric vehicles– EQS 580 sedan and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 luxury BEVs in India.

The ‘Made in India’ SUV range comprises the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S, AMG GLC 43, AMG GLE 53, AMG CLE 53, AMG C 63 E-Performance, AMG S 63 E-Performance, AMG SL 55, AMG GT 63 and the AMG G 63. Mercedes-Benz pioneered the luxury BEV segment in India comprising a strong portfolio including the EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

“At Mercedes-Benz Research and Development India, we are proud to have played a key role in shaping this India-inspired Collector’s Edition of the AMG G 63. With this edition, we aimed to go beyond performance and create a vehicle that resonates with India’s unique identity. Collaborating with Mercedes Benz India, this is a strong testament of our capabilities in developing market-specific configurations that reflect customer-centricity and regional relevance. We remain committed to introducing more market relevant solutions with both design and technology inputs.”

Manu Saale, Managing Director and CEO, Mercedes-Benz Research and Development India (MBRDI)

•  AMG G 63 ‘Collector’s Edition’ is configured by Mercedes-Benz India along with MBRDI, underlining the prowess for customization

•  AMG G 63 ‘Collector’s Edition’ is limited to 30 units, only for existing Mercedes-Benz Top-End Luxury Vehicles customers

•  The ‘Collector’s Edition’ marks the first time, the AMG G 63 features the customer’s name engraved on the grab handle, making it hyper personalized

•  For the first time an India specific MANUFAKTUR exterior ‘made to measure’ paint in two shades for an AMG G 63: Mid Green Magno and Red Magno

•  Spare wheel cover inserts with a special “One of Thirty” logo plaque

•  Unique exterior protective strip with embedded insignia, accentuating the vehicle’s bespoke nature

•  MANUFAKTUR two-tone nappa leather upholstery in Catalana Biege/ Black

•  Open-pore natural walnut wood trim element for a luxurious tactile experience

•  22” Tech Gold cross-forged AMG wheels delivering visual boldness and performance

•  Deliveries of these 30 cars to begin from Q4 2025 onwards

•  430 kW (585 hp), 850 Nm torque, 0-100 kmph in 4.4 secs, 240km/h top speed

•  The AMG G 63 ‘Collector’s Edition’ is priced at Rs. 4.3 crores (all-India ex-showroom)

Pune & Bengaluru: India’s most desirable luxury carmaker Mercedes-Benz today announced the launch of a new benchmark in bespoke automotive craftsmanship—the Mercedes-AMG G 63 ‘Collector’s Edition’. Designed exclusively for the Indian market, highly customized and limited to only 30 units, this rare edition offers AMG G 63 collectors a chance to own this automotive icon, in a truly personalized avatar.

Jointly configured in collaboration with Mercedes-Benz Research and Development India (MBRDI), the AMG G 63 ‘Collector’s Edition’ reflects the brand’s focus on bringing highly personalized and exclusive Top-End Luxury products for the discerning Indian customers. This special edition combines the legacy of the mighty AMG G 63 and its driving performance with thoughtful, edition-specific customizations that cater to the refined tastes of Indian luxury car buyers, fulfilling their wish of personalizing their desired AMG G 63. 

The exterior design is elevated with two bespoke India specific colours—a vibrant MANUFAKTUR Mid Green Magno and a MANUFAKTUR Red Magno. These unique hues celebrate India’s cultural richness while maintaining the G-Class’s iconic silhouette.

Edition-specific personalization features include a customized grab handle personalized with the customer’s name. This is the first time an AMG G 63 edition features a personalized ‘made to order’ grab handle with the customer’s name. The ‘Collector’s Edition’ features a spare wheel cover with an Edition-specific logo plaque insert marked with “One of Thirty”. In addition, the ‘Collector’s Edition’ features a distinctive exterior protective strip with embedded insignia and ‘Collector’s Edition’ branding.

Inside, the ‘Collector’s Edition’ is adorned with MANUFAKTUR two-tone nappa leather in Catalana Biege / Black, matched with an open-pore walnut wood trim to elevate the luxury quotient. The 22” Tech Gold cross-forged wheels add a dynamic contrast, delivering both road presence and performance prowess.

With deliveries scheduled for Q4 2025, the Mercedes-AMG G 63 Collector’s Edition brings together the spirit of off-road dominance, the soul of AMG’s driving performance, and the exclusivity of bespoke design to customers’ taste. This edition sets a new precedent in personalized luxury motoring in India. Mercedes-Benz India will offer MANUFAKTUR range of vehicles for Indian customers and with MBRDI, the scope for such market-specific customization opens up newer possibilities.

Technical specifications of the AMG G 63 ‘Collector’s Edition’

•  Mercedes-Benz India grew by 4% in FY 24-25 its best-ever fiscal, despite decline in Entry Luxury Segment: Overall growth was driven by 34% increase in Top-End and 51% increase in BEV sales, in FY 24-25

• Q1 25 sales at 4775 units, declined by 11.8% mainly driven by the decline of Entry Luxurysegment by 28%. Top-End Luxury segment however grew by 6% in Q1 25, underlining a clearcustomer preference for Top-End Luxury products. 

• More than 1 out of 4 cars sold by Mercedes-Benz India in FY 24-25 and Q1 25, was a ‘Top-EndLuxury’ vehicle like the S-Class, Mercedes-Maybach, AMG G 63

• BEV growth at 51% led to a penetration of 7% of total sales in FY 24-25, and 8% penetration inQ1 25, underlines the increasing trend of BEV acceptance

• Strong response to the EQS SUV, making it the highest selling BEV for Mercedes-Benz

• LWB E-Class is the highest selling model driven by the dynamic E 450 variant

• Waiting period for select ‘Top-End’ luxury vehicles like G63 AMG and Mercedes- Maybach SClasshave gone up to 12 months

• Merceds-Benz to inaugurate world-class luxury MAR 20X outlets in key emerging markets like Kanpur, Varanasi and Jammu in Q2 2025. Mercedes-Benz debuted in Agra, last week

• 21 New MAR 20X outlets planned in 2025, with investment of Rs. 450+ cr from FranchisePartners in next three years

• Strong demand for SUV portfolio comprising GLA, GLC, GLE, GLS and G-Class | SUV penetrationat 60% of total sales volume in FY 24-25

Pune: India’s most desirable luxury car maker Mercedes-Benz today announced its best-ever fiscal sales with 18,928 new Mercedes-Benz retailed. The company also retailed 4,775 new Mercedes-Benz inthe January to March 2025 period. Mercedes-Benz sales was primarily driven by new product launches,qualitative network upgradation and elevating customer experiences. Mercedes-Benz India’s ‘Desire toExceed’ market strategy reflected in growing customer loyalty and increasing desirability of the brand inthe Indian market. Strong performance of the Core and Top-End Luxury segment remained the highlightof last fiscal and Q1 2025 sales, and was complemented by a strong acceleration in the BEV growth andits increased penetration.

Robust demand for the Top-End Luxury segment:

The key highlight for Mercedes-Benz India’s fiscal 24-25 and Q1 25 sales had been the strong andconsistent demand for its Top-End Luxury segment comprising the likes of S-Class, Mercedes-Maybach,EQS SUV and the AMG range. Top-End Luxury segment sales grew by 34% in FY 24-25 with robustdemand for S-Class, Mercedes-Maybach Night Series, G 580 with EQ Technology, EQS SUV and theiconic AMG G 63.

In Q1 2025 more than 1 out of 4 cars sold in India by Mercedes-Benz remained a ‘Top-End Luxury’vehicle. Waiting period for the Top-End Luxury segment ranges from 4 months, and up to a year for theiconic AMG G 63.

Consistent traction driving the ‘Core’ segment:

Mercedes-Benz’s ‘Core’ segment remained the highest contributor to its sales in FY 24-25 and in Q12025. The Core segment comprising C-Class, E-Class LWB sedans, the GLC and GLE SUVs continued todrive customer desire and loyalty, contributing a significant share in the overall sales volumes ofMercedes-Benz.

In Q1 2025, the success of the E-Class LWB (now available with a dynamic E 450 variant) continued,with very high customer traction across all markets. The Long Wheelbase E-Class remains the highestselling luxury car in India.

Entry Luxury Segment:

Mercedes-Benz ‘Entry Luxury’ offers product substance, having higher value for luxury customers. In Q12025, Mercedes-Benz ‘Entry Luxury Segment’ declined by 28%, in a segment primarily dominated byproducts at a lower price point with high market offering. Mercedes-Benz products are feature rich andfully loaded, underlining a value-oriented sales approach, that caters to growing customer aspirations.

Strong demand for BEV:

Mercedes-Benz BEV portfolio grew by a robust 51% in FY 24-25 fiscal, with a penetration of 7% of total sales. BEV sales growth underlined the continued strong response to the entire portfolio, highlightedwith the highest ever customer deliveries for the EQS SUV.Q1 25 sales also witnessed a similar strong demand for the BEV portfolio with very positive response tothe ‘Made in India’ EQS SUV 580 and EQS SUV 450, pushing the BEV penetration to 8% in Q1 25.The BEVs particularly witnessed significant growth at the ‘Top-End Luxury’ spectrum, with high demandfor the EQS Maybach Night Series and the stunning G 580 SUV with EQ Technology. The waiting periodfor both these vehicles extend up to 12 months.

Major Retail Network expansion planned in Q2 2025:

Mercedes-Benz India, as part of its ‘Go to Customer’ strategy, has major Retail Network expansionplanned in Q2 2025. As part of market expansion, Mercedes-Benz will expand its retail network to 21world-class MAR20X outlets in new emerging markets, as well in existing metropolis of New Delhi NCR,Mumbai, Bengaluru, Hyderabad and Chennai, with an investment of Rs. 450 crores from FranchisePartners in next three years. Mercedes-Benz will also debut in key emerging markets of Kanpur, Jammu,Varanasi, Udaipur and Patna among other markets. A state-of-art modern luxury facility was inauguratedin Agra last week.

(All sales figures of Mercedes-Benz India are that of retail sales)

Media Contact:

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.comRutuja Deshetti | rutuja.deshetti@mercedes-benz.com

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan nearPune. The company is part of Mercedes-Benz’s Global Production Network and plays an important role in theCKD/MVP production network. The production facility carries an investment of more than INR 3000 crores andhas the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touch points spread across 50+ Indian cities. Through the exclusive AMG Performance Centres, Mercedes-Benzboasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust productportfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and MercedesMaybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 580. Mercedes-Benzis now the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the GLS Maybach, the exquisite Mercedes-Maybach Night Seriesand the exciting AMG range comprising the AMG A 45 S to the iconic AMG G 63. Mercedes-Benz also pioneered

the luxury BEV segment in India, having an attractive the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, the Mercedes-Maybach EQS 680 SUV and the fascinating icon, the G580 with EQ Technology.

Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India,as one of the first markets in 2021 to roll-out this business model, redefining customer experience.

Mercedes-Benz retailed 18,928 new Mercedes-Benz cars (18,123 units, +4%) in FY 2024-25. For 2025,Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises focusing on unmatchedcustomer experiences, new product innovation, an enhanced luxury network reach for customer service,community development initiatives along with BEV charging for customer convenience.

Media Contact:

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

FleishmanHillard India:

Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

Tanya Mitra | Tanya.mitra@fleishman.com | +91 99712 72212

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility, set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxurytouchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Mercedes-Benz retailed a record 19,565 new Mercedes-Benz cars (Jan-Dec 2023: 17,408 units, +12.4%) in 2024, clocking its ‘Best Year Ever’ in 30 years of history in India, leading the luxury car market for the tenth consecutive year. For 2025, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises focusing on unmatched customer experiences, new product innovation, an enhanced luxury network reach for customer service, community development initiatives, along with BEV charging for customer convenience.

Highlights of the new Mercedes-Benz EQS SUV 450:

MBUX Hyperscreen

The MBUX Hyperscreen is a digital piece of art that is the jewel of the interior. Brilliant OLED technology and the Zero Layer user interface create a comfortable user experience. The large central display is 17.7 inches and even the co-driver has a dedicated 12.3-inch display to enjoy high quality content. With intelligent software, MBUX fully adapts to its users and provides them with personalized suggestions for numerous infotainment, comfort, and vehicle functions. With the MBUX zero layer, the most important applications are always offered on the topmost level within the field of vision, according to situation and context.

Burmester® 3D surround sound

Burmester® 3D surround sound system powered by 710 Watts and featuring 15 speakers: The interior electric driving experience is enhanced by the Sound Experience with "Vivid Flux," "Silver Waves," "Roaring Pulse," or "Serene Breeze" soundtracks.

Electrically adjustable rear seats

Electrically adjustable rear seats provide practical versatility: the rear seats can be shifted longitudinally by 130 mm with a single button press and can be reclined up to 30°. The fully electrically adjustable variable seat backrests enable passengers to rapidly select a comfortable seating position.

Rear Seat Comfort Package

Rear Seat Comfort Package brings in extra conveniences for rears seats. The especially cozy soft comfort headrests with pillows let passengers in the back unwind. The variety of comfort elements is completed by the premium comfort armrest that has a wireless charging system for mobile devices and MBUX rear tablet. With two 11.6-inch, high-resolution touchscreens, the MBUX high-end back seat entertainment system offers immediate access to the multimedia system. This indicates that the second row of passengers is also very well entertained.

Driving Assistance Package Plus (L2)

Enjoy the benefits of partially automated driving. Systems such as Active Distance Assist DISTRONIC or Active Blind Spot Assist can support you in the right situation, warn you if there is a risk of collision and intervene if necessary. The intelligently networked sensor system uses cameras, radar and ultrasound to register your vehicle's surroundings.

Rear Axle steering 10-degree.
Rear-axle steering with a steering angle of up to 10 degrees is also standard. It provides plenty of maneuverability and agility.

Muscular and athletic design
The EQS SUV 450 showcases a bold, muscular, and athletic design, reflecting its powerful performance and luxury appeal.

Electric Art Line exterior styling

The EQS SUV 450 will be offered with the Electric Art Line exterior styling, featuring 21-inch, light-alloy wheels painted in black with a high-sheen finish for a premium look.

Interior features

The EQS SUV 450 comes with all the luxurious interior features of the EQS SUV 580, with the added benefits of Energizing Air Control Plus for improved cabin air quality and a spare wheel, exclusive to the 5-seat configuration. The interior includes standard luxury seats, made from lavishly crafted materials, ensuring both comfort and sophistication for all occupants.

Key Technical Specifications:
Technical Specifications

• Electrified handcrafted bi-turbo 4.0L V8 engine, with 48V Mild Hybrid Technology that delivers 430 kW and 850 Nm torque + 15 kW additional boost. 

• Equipped with the latest MBUX NTG7 infotainment system, offering seamless connectivity and an intuitive user interface, including Augmented Reality Navigation.  

• The luxurious interior features Nappa leather, high-quality materials, and a customizable ambient lighting system. 

• The all-new AMG G 63 now features RACE START with the standard AMG Performance package, pushing top speed to an impressive 240 kmph.  

• The AMG G 63 comes standard with AMG Performance 4MATIC all-wheel drive and debuts the innovative AMG ACTIVE RIDE CONTROL suspension, delivering superior handling both on and off the road. 
• 31 unique MANUFAKTUR upholstery options and 29 MANUFAKTUR paint options available in addition to the standard options for added customization. 
• The new off-road cockpit on the dashboard offers easy access to all off-road functions and features, strategically repositioned for effortless accessibility.  
• The technology package enhances the new G63 with a more comprehensive suite of ADAS functions. 
• The all-new Mercedes-AMG G 63 retains the legendary G-Class silhouette with AMG-specific touches, including flared wheel arches, a new AMG-specific bumper, and aggressive front fascia.  
• The first batch of the new AMG G 63 consisting of 120+ units are already reserved.  
• Bookings for Q3 2025 re-open today. 
• The Mercedes-AMG G 63 starts at Rs. 3.60 Cr. onwards. (Prices all-India ex-showroom) 

Pune: India’s most desirable luxury carmaker Mercedes-Benz today, reinforced its commitment to the luxury performance segment by launching the all-new Mercedes-AMG G 63. This SUV represents a powerful combination of legendary off-road capability, dynamic performance and exquisite luxury, setting a new standard in the luxury SUV market while staying true to the timeless G-Class design ethos.

The all-new Mercedes-Benz G-Class continues to solidify its status as an automotive icon with significant enhancements that elevate both performance and luxury. This latest generation excels in all conditions, featuring an electrified drive system that improves overall performance and a modern driver assistance system for enhanced safety. The Mercedes-AMG G 63 stands out among top performance off-road vehicles, boasting a powerful Handcrafted AMG 4.0L V8 biturbo engine that delivers 430 kW and 850 Nm torque + 15 kW additional boost. With the Race Start function debuting in this model, the all-new AMG G 63 accelerates from 0 to 100 kmph in a swift 4.3 seconds.

AMG ACTIVE RIDE CONTROL suspension with active, hydraulic roll stabilization and adaptive adjustable damping provides exceptionally agile handling and enhanced comfort. Active hydraulic elements replace the conventional mechanical torsion anti-roll bars. The adaptive shock absorbers are equipped with two hydraulic connections – one on the compression side of the damper and the other on the rebound side. Damper chambers on all four wheels are connected via hydraulic lines and the control valves of the adaptive dampers.

Distinctive design elements, including a new AMG-specific bumper with three vertical louvers in front of the air inlets, and the AMG crest on the hood, further enhance its unique appearance. Inside, the redesigned off-road cockpit and the advanced MBUX infotainment system with augmented reality navigation ensure a technologically advanced and luxurious driving experience, making the G 63 a perfect blend of tradition and innovation.

The Mercedes-AMG G 63 offers an unrivaled driving experience, showcasing the perfect blend of performance, style, and comfort. It embodies the spirit of adventure with advanced engineering and luxurious touches, ensuring every journey is extraordinary. The G 63’s design is a testament to the iconic G-Class’s heritage, reflecting both strength and elegance.

Manufaktur represents a realm of nearly limitless customization, showcasing the boundless potential in design and luxury. The all-new Mercedes-AMG G 63 boasts its widest portfolio to date, featuring materials selected with the utmost care for their superior quality. This selection is complemented by unparalleled craftsmanship, ensuring each detail is executed with precision and artistry. It has upgraded upholstery, the invigorating Energizing package, and the comfort of multicontour seats – all tailored to enhance your driving experience.

Mercedes-AMG G 63: A Legacy of Performance and Luxury

The G-Class has a storied history of blending luxury and off-road prowess. Established in 1979, this iconic model series has evolved from a rugged off-roader to a symbol of luxury and performance, captivating enthusiasts along the way. The Mercedes-AMG G 63 embodies this legacy by merging traditional craftsmanship with cutting-edge technology, creating a new chapter in G-Class history. It now offers the most diverse drive portfolio of all time and almost limitless customization options, while retaining its unmistakable off-road character and unique appearance. 

ANNEXURE

Highlights of the new Mercedes-AMG G 63
 

Powerful Performance: The G 63 is powered by the proven Handcrafted AMG 4.0L V8 biturbo engine that delivers 430 kW and 850 Nm torque + 15 kW additional boost.

The hand-built engine is electrified with a 48-volt on-board electrical system and an integrated starter generator (ISG), providing support at lower engine speeds with an additional 15 kW. From a standstill, the AMG G 63 accelerates to 100 kmph in just 4.3 seconds, on the way to an electronically limited 240 kmph top speed. Launch Control is now available for the new G 63 for the first time.

Distinctive Design: The G 63 features the classic G-Class silhouette, characterized by a new AMGspecific bumper with three vertical louvers, stainless-steel inserts, and the AMG crest on the hood and in the exterior mirror projections for the first time. The vehicle is available with optional 22-inch alloy wheels and a range of bold color choices.

Advanced Technology: Equipped with the latest MBUX NTG7 infotainment system, the G 63 offers 12.3-inch driver and multimedia displays with touch control, smartphone integration via Wireless Android Auto® or Apple CarPlay™, and USB-C ports for mobile devices. The MBUX Augmented Reality for Navigation superimposes graphical navigation information onto live images, enhancing driver assistance in complex traffic situations.  

Unmatched Driving Dynamics: The G 63 is equipped with an AMG Performance 4MATIC all-wheel drive system, providing exceptional traction and agility. The AMG ACTIVE RIDE CONTROL suspension with active, hydraulic roll stabilization and adaptive adjustable damping ensures agile handling and enhanced comfort.

New Offroad Cockpit: The redesigned off-road control unit provides an overview of essential information for off-road driving in both the driver and central multimedia displays, including vehicle positioning, compass, altitude, steering angle, tire pressure, and temperature, as well as the status of the differential locks. The "Transparent Hood" function can be selected via the off-road menu.

Exclusive and Dynamic Interiors: The interior features Nappa leather upholstery, carbon fiber accents, and a customizable ambient lighting system, including ambient lighting for the air vents. The Burmester® 3D Surround Sound System with 18 speakers and 760W output, complete with an illuminated satellite loudspeaker in the headliner, enhances the luxurious atmosphere.

MANUFAKTUR–Extensive Customization: The MANUFAKTUR range allows for extensive personalization, offering exclusive paint colors and interior elements like spare wheel rings, seat trims, decorative stitching, and more. Customers can choose from 31 unique upholstery options and 29 paint options, providing nearly limitless customization possibilities.

Advanced Safety Features: The G 63 includes a suite of advanced safety technologies, including active brake assist, lane-keeping assist, and 360-degree camera systems, ensuring peace of mind on every journey.

Exceptional Noise Comfort: Designed with comprehensive noise and vibration control, the G 63 features enhanced insulation and acoustic glass for a serene cabin environment.

Key Technical Data 

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

All-new E-Class LWB highlights: Key highlights

•     The new E-Class LWB will be available in three variants: E200, E220d and E450 4MATIC.

•     MBUX Superscreen: 3^rd generation new MBUX Superscreen having Zero Layer with AI capabilities,enhanced digital interaction and personalization across 12 display styles.

•     Personalization with Routines: AI-enabled new MBUX 3rd Generation UI features “personalized Routines” automating customer tasks

•     New design benchmarks: A spatial evolution and emphasis on rear-seat space

•     Selfie-camera: Features a unique selfie-camera that enables in-car video calls

•     Burmester® 4D Surround Sound System: The most powerful in its class, featuring 17 speakers and 4 exciters providing an impressive output of 730-watt power output.

•     Unmatched ‘rear seat’ comfort and luxury: Seats recline up to 36 degrees, extendable thigh support, comfort neck pillows, quarter glass sun blinds and electrically operated sun blinds operated even via MBUX

•     Chauffeur package

•     First-ever Centre airbag: Equipped with 8 airbags, including a driver knee airbag and for the first time a centre airbag, Blind Spot Assist, PRE-SAFE® safety system for enhanced occupant protection.

•     Spacious Interior: Generously dimensioned passenger compartment with a wheelbase of 3,094 mm,emphasizing rear-seat comfort.

Al-India ex-showroom introductory price:

•     Introductory price of the New LWB E 200 is Rs. 78.5 lakhs. Deliveries begin from this week

•     Introductory price of the New LWB E 220d is Rs. 81.5 lakhs. Deliveries commence from Diwali

•     Introductory price of the New LWB E 450 4MATIC is INR 92.5 lakhs. Deliveries commence from November, currently “Expression of Interest” is being collected by Franchise Partners.

Pune: India’s most desirable luxury car maker Mercedes-Benz today, announced the launch of the all-new Long Wheelbase (LWB) E-Class, the country’s most loved executive business saloon. With the New LWB E-Class, Mercedes-Benz further strengthens its sedan portfolio, introducing the sixth generation of its highest-selling model in the Indian market. With more than 57,000 units on Indian roads, the E-Class convincingly remains the most successful luxury saloon in the country across segments. Mercedes-Benz E-Class also remains the ‘longestrunning production car’ in India, commencing its production in 1995.

The New LWB E-Class sets very high benchmark in personalised features with the aid of cutting-edge digital technology onboard, combining them with luxurious interiors and unmatched comfort. Since its local production in 1995, the E-Class has continuously evolved, adapting to the needs of its discerning customers, embodying their pursuit of the best-in-class luxury business saloon. This 6th generation model represents the pinnacle of that evolution, combining advanced digital innovations with Mercedes-Benz’s traditional attributes of luxury, comfort, and safety, making it the most sophisticated and technologically advanced E-Class LWB till date.

The new E-Class LWB introduces cutting-edge tech features like the MBUX Superscreen, offering an expansive digital interface for a fully immersive tech experience, while innovations like the new THERMOTRONIC® Digital Vent Control, allowing for personalised and automatic climate adjustments. These tech innovations alongside personalized AI-driven routines, ensure that the New E-Class evolves with the driver’s preferences. Designed for those who demand the best, the New E-Class LWB offers unparalleled comfort in the rear cabin and a superior driving experience, blending technology, comfort and luxury seamlessly.

With its sleek design, cutting-edge on-board technology and focus on personalization, the New E-Class LWB sets a very high bar in the luxury executive sedan segment in India. From its exquisite Burmester® 4D surround sound system, electrically reclining seats up to 36 degrees with extendable thigh support, MBUX controlled rear sun blinds to comfort neck pillows; the New LWB E-Class offers a luxurious rear seat experience that remains outstanding like no other, continuing its legacy as the most desirable business saloon for discerning luxury dwellers.

The New LWB E-Class’ safety concept is based on an intelligently designed body having a rigid passenger cell and specifically deformable crash structures. The restraint systems comprising seat belts and airbags are specifically adapted to this. The New LWB E-Class has 8 airbags, including a ‘front centre airbag’ and host of restraint systems and safety features.

Key India-specific highlights:

The ‘Made in India, for India’ LWB E-Class boasts of ‘India specific’ adaptations that make the sedan more suitable for Indian road conditions. From India-specific suspension resulting in better ride quality to locally sourced components for glasses, the ‘made in India’ E-Class has significant adaptations. This is also the first time the India-specific LWB E-Class has been tested globally in markets like Spain and Germany for various emission and crash test purposes.

    •     Enhanced Agility Control Suspension tuned specifically for Indian Road Conditions.

    •     The Crash and Emission tests of all-new Made in India E-Class LWB were done in Germany and Spain to comply with internal Mercedes-Benz quality standards.

    •     Active Brake Assist is standard and can be modified to retain customer preference for added convenience.

    •     The all-new E-Class LWB is the first and only made-in-India Mercedes-Benz car to have a front centre airbag.

    •     The spare wheel in the all-new E-Class LWB has been placed below the boot floor.

    •     The side and quarter glasses of the all-new E-class LWB are now locally produced in India marking a new chapter for localisation of glazing materials in India.

ANNEXURE

Key Specifications:

Top Highlights of the All-new E-Class LWB:

Radiator grille with star pattern surface

A black panel-like surface connects the radiator grille with the headlamps. The three-dimensionally designed radiator grille has the STAR at the centre in the Avantgarde line that has been selected for the new E-Class.

MBUX Superscreen with large glass surface

The dashboard makes for the digital experience in the interior. The E-Class is equipped with a front passenger screen, and large glass surface of the MBUX Superscreen extends to the central display. Visually detached from this is the high-resolution instrument cluster display in the driver's field of vision. The main icons on the central and passenger displays are now simpler and color-coded to match smartphone tiles.

New electronic architecture

The electronic architecture is more software- and less hardware-driven. The computing functions of previously separate domains take place in a single processor. Screens and the MBUX infotainment system thus share a new, very powerful central onboard computer. This form of networking improves the performance and speed of the data streams.

New selfie and video camera

A new feature is a selfie and video camera (part of the optional MBUX Superscreen) on top of the dashboard. Using the new on-board Vivaldi browser opens new possibilities for video calls for work and pleasure by enabling you to connect from your car on the go as well.

Automated comfort functions with routines

Mercedes-Benz is pursuing the use of artificial intelligence (AI) to enable the car to learn which comfort systems vehicle occupants use repeatedly. Given the same circumstances, the aim is for AI to automate such functions. Mercedes-Benz uses the term 'routine' for this innovation. At launch of the new E-Class, customers will be able to use templates for standard routines. They also have the option of creating routines themselves.

Intelligent passenger screen

The front passenger can watch dynamic content such as TV or video streaming on the display during a journey while the driver is protected from distraction.

Enhanced Suspension

The suspension is specially tuned keeping in mind the rear seat passengers and driving conditions in India. As standard, the E-Class is equipped with our AGILITY CONTROL steel spring suspension with selective damping system. This combines balanced ride comfort and high driving stability. The passive damping system ensures a superior driving experience on any road surface. It continuously adapts rolling behaviour, cushioning effect, and stabilization to the current surface. In the case of smaller bumps, the ride comfort is enhanced by reducing the damping effect, while with larger bumps the full damping ensures optimum stability.

Resource-conserving materials

Numerous components of the New E-Class are made partly from resource-saving materials (recyclable and renewable raw materials). For the first time, certified recycled raw materials are used in the foam of the seats according to the "mass balance approach". In terms of their properties, they do not differ from raw materials produced from crude oil.

Media Contact:

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

FleishmanHillard India:

Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378

Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, EClass Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including the ‘Made in India’ EQS 580 sedan and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ and Mercedes- Maybach EQS 680 SUV (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Mercedes-Benz delivered 17,408 units (15,822 units in 2022; +10%) in 2023, clocking the ‘Best Year Ever’. The company achieved record sales of 5,117 units in Q3 CY 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever CY Q3 sales of Mercedes-Benz also resulted in its highest-ever January-September YTD 2024 sales at 14,379 units, growing at 13% year-on-year rate. For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254
Confidential - Not for Public Consumption or Distribution

About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s
world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of
Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production
facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury
carmaker in India.

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the
exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network
presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, EClass Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan and
EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars
portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S
E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including
the ‘Made in India’ EQS 580 sedan and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ and MercedesMaybach EQS 680 SUV (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business
model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Mercedes-Benz delivered 17,408 units (15,822 units in 2022; +10%) in 2023, clocking the ‘Best Year Ever’. The company achieved
record sales of 5,117 units in Q3 CY 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever CY
Q3 sales of Mercedes-Benz also resulted in its highest-ever January-September YTD 2024 sales at 14,379 units, growing at 13%
year-on-year rate. For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new
desirable products, investment in manufacturing operations, strategic expansion of retail network and community development
initiatives.

Media Contact: 

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com | +91 98508 36477

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

FleishmanHillard India:

Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378

Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the flagship luxury electric vehicle– EQS 580 sedan.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio, including the ‘Made in India’ EQS 580, EQB SUV, EQE 500 4MATIC SUV and EQA 250+ (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Mercedes-Benz achieved its highest fiscal sales ever in India, with 18,123 units sold in FY 2023-24 (FY 2022-23: 16, 497 units; +10%) and highest-ever H1 (2024) in India with record sales of 9262 units (H1 23: 8528; +9%). For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.