Media Contact:

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

Mercedes-Benz anniversary year “140 years of innovation”

Since Carl Benz filed the patent for the first automobile 140 years ago and Gotlieb Daimler built his motorised carriage shortly afterwards, Mercedes-Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles, like the all-new GLC and the award-winning all-new CLA.

 

Mercedes-Benz is celebrating 140 years of innovation by driving three new S-Class saloons on a transcontinental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 years of innovation | Mercedes-Benz Media” special and via the Mercedes-Benz Community.

 

The Three S-Class, named Gotlieb, Carl and Bertha are currently undertaking an exciting cross country road trip across the length and breadth of India. While Gotlieb is travelling the Northern and Eastern part of India covering Punjab, Jammu, Leh, Ladakh, Delhi, Lucknow, Varanasi on the way to Thimpu, Bhutan; Carl and Bertha is travelling to the Western and Southern part of the country covering Agra, Jaipur, Udaipur, Ahmedabad, Pune, Bengaluru, Hampi and Goa. After completing the India leg, the three cars will continue the world tour in Africa in August 2026.

 

About Mercedes-Benz India:

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores , highest by any luxury OEM in India and the largest installed production capacity, for any luxury carmaker in India. Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced C-Class, E-Class Long Wheelbase, S-Class, Mercedes Maybach S 580 limousine. The portfolio also comprises the all-new V-Class, along with the electric vehicles: New CLA BEV, EQS 580 sedan, and EQS SUV 450. The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising AMG A 45 S to the AMG GT 63 S. Mercedes-Benz pioneered the luxury BEV segment in India comprising Mercedes-Maybach EQS 680 SUV and G580 and the ‘Made in India’ EQS 580 sedan,EQS SUV. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, known as ‘Retail of the Future’, as one of the first markets to rollout this business model, redefining customer experience. With this novel business model, Mercedes-Benz has already sold ~80,000 New Mercedes-Benz vehicles.

Mumbai: India’s most desirable luxury car maker, Mercedes-Benz India today launched the new Mercedes Maybach S 580e, the first-ever electrified Mercedes-Maybach in India, presenting the timeless grandeur of a Maybach with the sophistication of next-generation electrified mobility. The Mercedes-Maybach S 580e uniquely blends the serenity of electric driving with the effortless range and flexibility of an internal combustion engine, creating an unparalleled luxury experience without any compromise. Featuring the most comprehensive evolution of the Mercedes-Maybach S-Class, the S 580e sets new standards in exclusivity, comfort, craftsmanship and technological intelligence. Powered by the Mercedes-Benz Operating System (MB.OS), it offers a seamless, intuitive and highly personalized digital ecosystem, reaffirming Mercedes Maybach's position at the pinnacle of automotive luxury.

 

Luxury and sophistication:

 

First Class Rear Compartment:

 

The India-spec Mercedes-Maybach S 580e is offered exclusively in the indulgent four-seat First-Class rear configuration, transforming the cabin into a luxurious private lounge. Individual Executive rear seats, a full length Business Centre Console, wireless charging and temperature-controlled cup holders deliver exceptional comfort and convenience.

 

The Rear Comfort Package Plus further enhances the experience with adaptive ambient lighting, climatised seats, rear wireless charging, rear MBUX controls and a comprehensive suite of safety features, creating an unparalleled first-class travel experience.

 

Burmester® high-end 4D surround sound

 

The Burmester® High-End 4D Surround Sound System elevates the in-cabin experience with 31 speakers, eight exciters and 1,610 watts of output, delivering an immersive, multi-dimensional listening experience. With Dolby Atmos®, sound personalization and wireless headphones for rear-seat entertainment, occupants enjoy exceptional acoustic refinement and comfort.

 

A New Standard for Electrified Luxury:

At the heart of the Mercedes-Maybach S 580e is an advanced six-cylinder plug-in hybrid powertrain with 4MATIC, producing an impressive 585 hp and 750 Nm. Combining electrified serenity with effortless performance, the flagship limousine delivers the signature smoothness, refinement and confidence that define the Mercedes-Maybach experience, complemented by the seamless operation of the 9G-TRONIC transmission.

98 Kms of WLTP electric range:

 

The Mercedes-Maybach S 580e combines near-silent electric mobility with effortless long-distance flexibility, offering a WLTP-certified electric range of up to 98 km which can translate up to ~100 kms real world driving range with advanced recuperation. The vehicle can be driven up to an all-electric top speed of 140 km/h. Dedicated Maybach, Electric and Battery Hold drive modes, along with adjustable energy recuperation including one-pedal driving, deliver a refined and highly versatile luxury driving experience.

 

Charging at up to 11 kW AC and up to 60 kW DC

 

The Mercedes-Maybach S 580e offers effortless charging convenience, with an 11 kW AC onboard charger and 60 kW DC fast-charging capability. Whether recharging overnight at home or topping up during longer journeys, the plug-in hybrid luxury limousine ensures seamless electrified mobility. To further enhance customer convenience, Mercedes-Benz provides a complimentary home charging solution with every Mercedes-Maybach S 580e.

 

MB.CHARGE and the acoustic presence indicator

The Mercedes-Maybach S 580e enhances everyday convenience with MB.CHARGE Public Stations, providing seamless access to compatible public charging infrastructure. An Acoustic Presence Indicator further enhances safety by generating a subtle exterior sound at low speeds when driving in electric mode, complementing the limousine's near-silent refinement.

 

MB.DRIVE ASSIST 

MB.DRIVE ASSIST is supplied as a Digital Extra alongside MB.DRIVE Standard. Distance Assist DISTRONIC maintains a set gap to the vehicle ahead and Steering Assist supports lane guidance, both listed as standard Digital Extras.

 

PRE-SAFE® with 15 Airbags

The Mercedes-Maybach S 580e offers one of the most comprehensive suites of safety and occupant protection technologies in its segment. Advanced systems such as PRE-SAFE® Impulse and PRE-SAFE® Impulse Side proactively prepare occupants ahead of a potential collision, while a comprehensive restraint system comprising a centre airbag, rear side airbags, ‘rear tubular front protection airbag’ and belt bag enhances protection for all passengers. Complementing this is GUARD 360° Vehicle Protection Plus, which combines intelligent theft prevention, intrusion detection and enhanced vehicle security features, ensuring complete peace of mind befitting the pinnacle of luxury motoring.

Pune: India’s most desirable luxury car maker Mercedes-Benz India today, launched the Mercedes- AMG G63 in an ‘Offroad PRO’ variant. This topend vehicle will be available in limited numbers underlining the exclusivity of the ‘Offroad PRO’ variant for AMG G 63 aficionados across Indian market. For decades, the Mercedes-Benz G-Class has remained an unmistakable automotive icon, combining timeless design, exceptional robustness and uncompromising off-road capability. Within this legendary lineage, the Mercedes-AMG G 63 has created a character entirely its own, bringing together the authentic DNA of the G-Class with exhilarating AMG performance and an unmistakable road presence. Its enduring appeal and continued patronage from Mercedes-Benz customers have transformed the AMG G 63 into a true icon, beyond a high-performance luxury off roader. With its more rugged visual character and AMG-specific off-road features, this variant elevates the G 63’s all- terrain abilities and commanding presence to the next level.

 

Key Highlights of the Offroad PRO

 

AMG ACTIVE RIDE CONTROL suspension: The AMG ACTIVE RIDE CONTROL suspension supplements the standard AMG RIDE CONTROL with active roll stabilisation – perfectly matched to the characteristics of the various drive programs. Off paved roads, for this allows high driving stability or greater axle articulation. This ensures ground contact and traction even in the toughest terrain. At the same time, the suspension increases comfort when travelling over bumps. Your G 63 is also virtually unstoppable with the exclusive off-road modes AMG Traction PRO and AMG Active Balance Control.

 

AMG Active Balance Control: In all off-road drive programs, you can individually adjust the roll stiffness of the AMG ACTIVE RIDE CONTROL suspension to the prevailing conditions in 3 stages – from low (LOW) to rigid (HIGH). You enjoy a more precise suspension tuning and even more stability off-road.

 

AMG Traction PRO: With this mode, you benefit from maximum traction in the “Rock” and “Sand” drive programs. After activating AMG Traction PRO, your G 63 controls the braking torque for each wheel individually. In bogged down situations, e.g. in deep sand, the vehicle can shovel itself free. You can also set the desired degree of locking in 7 stages as required.

 

PROFESSIONAL roof luggage rack: Stow larger luggage or expedition accessories safely on the roof. Thanks to continuous aluminium panels and a removable rear ladder, the area is fully accessible and easy to reach.

 

Offroad Wheels: Unique to this variant are the 20-inch AMG 5-twin-spoke light-alloy wheels painted in matte black with a diamond-turned rim flange equipped with 275/50 R20 tyres.

Media Contact:

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

Mercedes-Benz anniversary year “140 years of innovation”

Since Carl Benz filed the patent for the first automobile 140 years ago and Gotlieb Daimler built his motorised carriage shortly afterwards, Mercedes-Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles, like the all-new GLC and the award-winning all-new CLA.

 

Mercedes-Benz is celebrating 140 years of innovation by driving three new S-Class saloons on a transcontinental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 years of innovation | Mercedes-Benz Media” special and via the Mercedes-Benz Community.

 

The Three S-Class, named Gotlieb, Carl and Bertha are currently undertaking an exciting cross country road trip across the length and breadth of India. While Gotlieb is travelling the Northern and Eastern part of India covering Punjab, Jammu, Leh, Ladakh, Delhi, Lucknow, Varanasi on the way to Thimpu, Bhutan; Carl and Bertha is travelling to the Western and Southern part of the country covering Agra, Jaipur, Udaipur, Ahmedabad, Pune, Bengaluru, Hampi and Goa. After completing the India leg, the three cars will continue the world tour in Africa in August 2026.

 

About Mercedes-Benz India:

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores , highest by any luxury OEM in India and the largest installed production capacity, for any luxury carmaker in India. Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced C-Class, E-Class Long Wheelbase, S-Class, Mercedes Maybach S 580 limousine. The portfolio also comprises the all-new V-Class, along with the electric vehicles: New CLA BEV, EQS 580 sedan, and EQS SUV 450. The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising AMG A 45 S to the AMG GT 63 S. Mercedes-Benz pioneered the luxury BEV segment in India comprising Mercedes-Maybach EQS 680 SUV and G580 and the ‘Made in India’ EQS 580 sedan,EQS SUV. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, known as ‘Retail of the Future’, as one of the first markets to rollout this business model, redefining customer experience. With this novel business model, Mercedes-Benz has already sold ~80,000 New Mercedes-Benz vehicles.

Pricing and Availability

Mercedes-AMG E 53 HYBRID 4MATIC+ Performance and Racing Editions are priced at Rs. 1.45 crores and Rs. 1.48 crores respectively (ex-showroom, India) and will be available for bookings across all Mercedes-Benz dealerships pan-India. Deliveries are expected to commence immediately.

Mercedes -Benz India becomes Title Partner of the Indian Padel Tour
 
Mercedes-Benz India announced a multi-year partnership with the Indian Padel Tour, becoming the Title Partner for the 2026–27 season. This collaboration marks the brand's first foray into competitive padel, reflecting its commitment to engaging with emerging sporting communities that embody performance, precision and a progressive lifestyle.

Organised by PadelPark India, IPT is India's leading competitive padel platform, created to build the structured tournament ecosystem the sport needs to thrive. Since its launch in 2024, IPT has delivered 37 tournaments across seven cities, engaged over 5,000 players and built a community of more than 50,000, making it the country's largest competitive padel tour.

As one of India's fastest-growing participation sports, padel is rapidly attracting a community of entrepreneurs, professionals and business leaders. With participation accelerating across the country, the focus is now shifting towards building structured competition, player pathways and long-term sporting institutions. Its emphasis on agility, precision, teamwork and strategic thinking closely resonates with Mercedes-Benz's core values of innovation, performance and excellence.

The Mercedes-Benz Indian Padel Tour 2026–27 season will feature 19 tournaments across 10 cities, including 10 City Opens, 5 Grand Slams and 4 Special IP events. The season will commence in Mumbai in August 2026 and culminate with the season finale in Bengaluru in June 2027.

By supporting the Indian Padel Tour, Mercedes-Benz India reinforces its commitment to fostering premium lifestyle experiences that extend beyond mobility and create deeper connections with customers and enthusiasts alike.

Jigar Doshi, Co-Founder, PadelPark India

The Indian Padel Tour was created with a simple ambition: to build the competitive ecosystem that every great sport needs. While participation introduces people to padel, competition inspires them to improve, dream bigger and stay engaged with the sport for years to come. We are proud to welcome Mercedes-Benz India as the Title Partner of IPT. This partnership is not just about supporting tournaments; it is a shared commitment to building the future of padel in India and establishing the country as one of the world’s most exciting emerging markets for the sport.”

Mercedes-Benz customers get special access to Indian Padel Tour:

Mercedes-Benz will be the Title Sponsors for Indian Padel Tour’s City Open, Special League and Grand Slam tournaments. Mercedes-Benz customers will have direct access to Padel Courts across the country. Special and exclusive Padel Days will be organized by Mercedes-Benz and PadelPark for Mercedes-Benz customers. Customers will also exclusively get first information and chance to register for India Padel Tour ahead of other participants.

As an added attraction, customers of the AMG E 53 Hybrid, will get a direct entry to the Indian Padel Tour Grand Slam.

Pune: India’s most desirable luxury car maker Mercedes-Benz today announced its best-ever H1 CY 2026 sales with 9768 new Mercedes-Benz retailed in the January-June 2026 period (9013 units | 9% in CY H1 2025). The company also achieved its best-ever Q2 sales performance retailing 4637 new Mercedes-Benz in the April to June 2026 period, growing by +10% (Q2 2026: 4238 units). Mercedes-Benz India sales was firmly driven by new and existing products, qualitative network upgradation and differentiated customer experience. The overall economic positive macro-economic environment also enabled the best ever sales H1 and Q2 sales performance.

Continued robust performance of the Core and Top-End Luxury segment was the key highlight of Mercedes-Benz’s sales performance during H1 CY 26 and Q2 CY 26 period, with strong 29% growth in the Luxury Entry segment in Q2 2026, buoyed by the overwhelming response to the New CLA BEV’s market debut.

Robust demand for the Top-End Luxury segment:
Mercedes-Benz’s Top-End Luxury segment that comprises highly desirable and industry benchmark models like the New V-Class, Mercedes-Maybach, EQS SUV and the AMG range continued its growth trajectory, successfully retaining the trust and loyalty of highly discerning customers. Top-End Luxury segment sales grew by more than 20% in H1 2026 reflecting India’s growing Ultra-HNI population and the desire by young customers to directly shift to top-end Mercedes-Benz cars. In H1 2026, 28% of all luxury cars sold by Mercedes-Benz in India were ‘Top-End Luxury’ vehicles. Waiting period for some of the cars in the Top-End Luxury segment currently ranges from 4 months and extends up to a year for iconic products like the AMG G 63.

Steady demand drives the important ‘Core’ segment:
Mercedes-Benz’s ‘Core’ segment significantly contributed to the sales performance in H1 2026 and in Q2 2026. The Core segment comprising C-Class, E-Class LWB sedans, the GLC and GLE SUVs continued to retain customer preference, contributing a significant share in the overall sales volumes of Mercedes-Benz. In H1 2026 and Q2 2026, the success of the E-Class LWB stayed unchallenged, as the Long Wheelbase E-Class continues to remain the highest selling luxury car in India.

Strong growth in Entry Luxury Segment:
Mercedes-Benz’s Entry Luxury segment delivered a strong 29% growth in Q2 2026, driven by the successful market introduction of the all-new CLA BEV and robust customer demand for feature-rich products like the GLA SUV, offering exceptional substance and value. The performance at Entry Luxury reinforces Mercedes-Benz’s unwavering focus on offering comprehensively equipped vehicles that enhance customer value, while remaining committed to a value-led growth strategy. Mercedes-Benz prioritizes customer aspiration, brand desirability, and long-term business sustainability for customers.

Mercedes-Benz BEVs continue to surge:
Mercedes-Benz’ BEV portfolio now comprises 14% of Mercedes-Benz’s total retail volumes in Q2 2026 volumes, underlining the growing acceleration of BEV adoption, spearheaded by the New CLA BEV in the luxury entry segment, and by the EQS SUV in the luxury top-end BEV segment- offering customers a range of BEVs to choose from. Mercedes-Benz has been recording solid growth in BEV sales, driven by strong demand for the company’s new generation of fully electric models. The popularity of the all-new electric CLA is particularly reflected in strong BEV growth in Europe and Germany. The strong market response to the electric CLA, which won the coveted “Car of the Year 2026” in Europe, the electric GLC and GLB, as well as the upcoming world premiere of the all-new electric C-Class later this month, underpins Mercedes-Benz’s ambition to significantly increase electric vehicle sales. Mercedes-Benz’s semi-electrified powertrains like the New S-Class PHEV, has also received tremendous customer response, with the S-Class AMG Line closed for bookings already, while the orders for the S-Class Exclusive Line are filling up fast, for deliveries commencing upcoming festive period.

Major Retail Network Expansion Planned in Q3 2026:
Under its ‘Go to Customer’ strategy, Mercedes-Benz India has outlined an ambitious retail network expansion strategy for 2026. The company plans to establish more than 20 world-class luxury outlets across high-potential emerging markets, alongside reinforcing the brand’s presence in key metropolitan regions such as Bengaluru, Mumbai, and Delhi NCR. MB India has added 6 new touchpoints in H1 2026 spread across Bengaluru, Bhopal, Raipur, Goa and Visakhapatnam. As part of this expansion plan, Mercedes-Benz India will debut in new markets like Varanasi, while further strengthening its footprint with new luxury outlets in established markets of Mumbai, Pune, Delhi NCR, Hyderabad during H2 2026. Customer Experience remains of utmost importance to Mercedes-Benz’s Network Strategy. The company will continue to upgrade existing facilities across markets to global luxury standards, while also exploring new retail formats and advanced technologies, including AI- and automation-led solutions. This expansion will be supported by an investment of over ₹450 crores by Mercedes-Benz Franchise Partners over the next two years.

(All sales figures of Mercedes-Benz India are that of retail sales)

*Electric range is WLTP. Actual range may vary based on driving conditions, temperature, and usage.

Media Contact:
Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes -benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

Mercedes-Benz anniversary year “140 years of innovation”
Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes-Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles, like the all-new GLC and the award-winning all-new CLA. With the new S-Class, the company continues the biggest pr oduct launch programme in its history. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement–it creates the unmistakable feeling that leads through everything Mercedes -Benz does: Welcome home.

Mercedes-Benz is celebrating 140 years of innovation by driving three new S-Class saloons on a trans-continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “ 140 years of innovation | Mercedes -Benz Media ” special and via the Mercedes-Benz Community .
 

About Mercedes -Benz India:
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes -Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, Mercedes Maybach S 580 limousine and the all-new V-Class, along with the electric vehicles – EQS580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India. The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS580 sedan, EQS 580 SUV , EQS 450 SUV , Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to rollout this business model, redefining customer experience.

Media Contact:

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

Mercedes-Benz anniversary year “140 years of innovation”

Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes-Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles, like the all-new GLC and the award-winning all-new CLA. With the new S-Class, the company continues the biggest product launch programme in its history. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement – it creates the unmistakable feeling that leads through everything Mercedes-Benz does: Welcome home.

 

Mercedes-Benz is celebrating 140 years of innovation by driving three new S-Class saloons on a trans-continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 years of innovation | Mercedes-Benz Media” special and via the Mercedes-Benz Community.

Pune: India’s most desirable luxury car maker Mercedes-Benz today announced its best-ever fiscal sales with 19,363 new Mercedes-Benz retailed in the April 2025-Mar 2026 period (up from 18,928 units in FY 24-25). The company retailed 5,131 new Mercedes-Benz in the January to March 2026 period, growing by +7% (Q1 2025: 4775 units). Mercedes-Benz India sales was strongly driven by new and existing products, qualitative network upgradation and differentiated customer experience. Continued robust performance of the Core and Top-End Luxury segment was the key highlight of Mercedes-Benz’s sales performance during FY 25-26 and also Q1 2026.

Robust demand for the Top-End Luxury segment:
Mercedes-Benz’s Top-End Luxury segment that comprises highly desirable and industry benchmark models like the S-Class, Mercedes-Maybach, EQS SUV and the AMG range continued its growth trajectory, successfully retaining the trust and loyalty of highly discerning customers. Top-End Luxury segment sales grew by a strong 25% in Q1 2026 and by 16% in FY 25-26, underpinned by consistent demand for the S-Class, Mercedes-Maybach range, EQS SUV and also iconic products like the AMG G 63.
Notably, in FY 2025-26, 27% of all luxury cars sold by Mercedes-Benz in India were ‘Top-End Luxury’ vehicles. Waiting period for the Top-End Luxury segment currently ranges from 4 months and extends up to a year for iconic products like the AMG G 63.

Consistent demand drives the important ‘Core’ segment:
Mercedes-Benz’s ‘Core’ segment significantly contributed to the sales performance in FY 25-26 and in Q1 2026. The Core segment comprising C-Class, E-Class LWB sedans, the GLC and GLE SUVs continued to retain customer preference, contributing a significant share in the overall sales volumes of Mercedes-Benz.
In FY 25-26 and Q1 2026, the success of the E-Class LWB (also available with a dynamic E 450 variant) remained unabated, with very high customer traction across all markets. The Long Wheelbase E-Class remains the highest selling luxury car in India.

Entry Luxury Segment:
Mercedes-Benz’s Entry Luxury models are defined by strong product content and superior value proposition. In FY 2025–26, the segment saw an 18% decline within a market increasingly dominated by lower-price products supported by market-led incentives. Mercedes-Benz however continues to focus on comprehensively equipped, feature-rich vehicles, underscoring a value-oriented sales approach that not only aligns with long-term brand desirability; but prioritizes ‘customer aspiration’ over ‘price-led volume aspirations’.

Mercedes-Benz Top-End BEVs continue to surge:
Battery Electric Vehicles now account for 20% of Mercedes-Benz’s total Top-End retail volumes in FY 2025–26. Notably, Top-End Luxury BEVs (priced above ₹1.4 crore) recorded an 85% growth in FY 2025–26, driven by strong demand for the EQS SUV, EQS Maybach SUV, and the Electric G-Class SUV. Mercedes-Benz is set to launch the highly anticipated CLA BEV on 24 April 2026, reaffirming its long-term BEV roadmap for the Indian market. The CLA BEV will be the first of Mercedes-Benz’s next-generation software defined electric vehicles, marking the beginning of the brand’s global electric product fireworks in India.

Major Retail Network Expansion Planned in Q2 2026
Under its ‘Go to Customer’ strategy, Mercedes-Benz India has outlined an ambitious retail network expansion strategy for 2026. The company plans to establish more than 20 world-class luxury outlets across high-potential emerging markets, alongside reinforcing the brand’s presence in key metropolitan regions such as Bengaluru, Mumbai, and Delhi NCR. As part of this expansion plan, Mercedes-Benz India will debut in new markets like Visakhapatnam and Varanasi, while further strengthening its footprint in with new luxury outlets in established markets of Pune and Goa, during Q2 2026.

Customer Experience remains central to Mercedes-Benz’s Network Strategy. The company will continue to upgrade existing facilities across markets to global luxury standards, while also exploring new retail formats and advanced technologies, including AI- and automation-led solutions. This expansion will be supported by an investment of over ₹450 crores by Mercedes-Benz Franchise Partners over the next two years.

(All sales figures of Mercedes-Benz India are that of retail sales)

Annexure

Mercedes-AMG A45 S Aero Track Edition 4MATIC+

With its bold stance, unmistakable AMG character, and motorsport-inspired exclusivity, the A45 S Aero Track Edition promises an unparalleled sporty driving experience, while offering customers a truly unique proposition within the performance hatchback segment.

Engineered with precision in the wind tunnel, the AMG Aerodynamics Package is designed to enhance high-speed stability while taking driving dynamics to the next level. Its purposefully crafted, detachable aerodynamic elements work seamlessly to increase downforce, sharpen handling, and further emphasize the vehicle’s unmistakable performance-oriented character.

Beyond its functional benefits, the package also adds a striking visual edge, reinforcing the car’s motorsport-inspired identity. Every component is optimized not just for aesthetics, but to improve airflow management, reduce lift, and ensure greater control at elevated speeds. The result is a perfect fusion of form and function—delivering enhanced confidence behind the wheel while making a bold, unmistakable statement on the road.

Highlights:
•  Sporty front apron with enlarged splitter and added flics in high-gloss black
•  Fixed AMG rear wing in high-gloss black – a clear symbol of performance commitment
•  Lateral airflow breakaway edges at the rear apron for improved stability
•  Aerodynamically optimized diffuser blade in high-gloss black

Darker. Sharper. Stronger – The AMG Night Package
The AMG Night Package sharpens the vehicle’s visual identity by transforming key exterior elements with high-gloss black accents, giving it a more assertive and performance-driven stance. This distinctive treatment amplifies the car’s sporty character while adding a layer of refined sophistication. Depending on the chosen exterior colour, the dark detailing either creates a striking contrast or blends seamlessly for a more understated yet powerful look—ensuring the vehicle stands out with a commanding road presence.

Beyond aesthetics, the package reinforces AMG’s signature design philosophy, where every detail contributes to a cohesive, motorsport-inspired expression. The interplay of shadow and shine highlights the car’s sculpted lines, accentuating its aggressive proportions while maintaining a premium finish. The result is a perfect balance of elegance and edge, tailored for customers who prefer a more bold and dynamic visual statement.

Package Highlights:
•  Front splitter finished in high-gloss black
•  Inserts in AMG side sill panels in high-gloss black
•  Beltline and window line trim strips in high-gloss black
•  Exterior mirror housings in high-gloss black
•  Black chrome-plated AMG exhaust tailpipes

The new AMG A 45 S Aero Track Edition comes equipped with 19-inch AMG cross-spoke forged wheels in matt black alloy wheels as standard with red painted brake callipers, further enhancing its sporty character and dynamic stance.

Technical Specifications

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

Mercedes-Benz anniversary year “140 years of innovation”
Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes-Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles, like the all -new GLC and the award -winning all -new CLA. With the new S -Class, the company continues the biggest product launch programme in its history. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility.

The result goes well beyond engineering achievement – it creates the unmistakable feeling that leads through everything Mercedes-Benz does: Welcome home.

Mercedes-Benz is celebrating 140 years of innovation by driving three new S -Class saloons on a trans -continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 years of innovation | Mercedes-Benz Media” special and via the Mercedes-Benz Community.

About Mercedes-Benz India:
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes - Benz India is part of Mer cedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence i n the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A -Class, C -Class, E -Class Long Wheelbase, S -Class, Mercedes Maybach S 580 limousine and the all -new V-Class, along with the electric vehicles – EQS 580 sedan, and EQS SUV 450. Mercedes - Benz is the only luxury brand to locally manufacture 2 BEVs in India. The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450 d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E -Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV , EQ S 450 SUV , Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes -Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to rollout this business model, redefining customer experience.

• Suspension: AIRMATIC Air Suspension (India is the first market to offer on both powertrains)– increased driving comfort on every terrain, improved fuel consumption at high speeds, and automatically regulated damping with selectable drive programmes
• Seating: 6-seat layout with first-class luxury individual seats (Row 2: 3-stage ventilation, massage, calf support, wireless charging; Row 3: ventilated – a segment first; Row 1: electrically adjustable and ventilated)
  
• Design: AMG Line Exterior & Interior with star-pattern radiator grille, LED light strip, AMG ventilation grilles, and logo projector
  
• Infotainment: MBUX with Touch Display
  
• Lighting: MULTIBEAM LED with Highbeam Assist Plus – 84 individually controllable high-performance LEDs per module, adapting to traffic conditions
  
• Wheels: 18-inch AMG Alloy Wheels
  
• Colours: 5 exterior colours - Metallic Sodalite Blue, Metallic Rock Crystal White, Metallic Obsidian Black, Metallic High-Tech Silver, Alpine Grey
  
• Upholstery: 2 options - Lugano Leather Beige, Lugano Leather Black
  
• Audio: Burmester® surround sound system with Dolby Atmos, offering 15 loudspeakers and bass reflex box, 640 W output
  
• Ambient Lighting: 64-colour ambient lighting
  
• Convenience: Electric sliding doors (both sides), electrically operable split tailgate, ENERGIZING Comfort with 10 wellness programmes
  
• Safety: 7 standard airbags (including window airbags extending from A to D pillar), driver camera with ATTENTION ASSIST
  
• Driver Assistance: Active Distance Assist DISTRONIC, Active Lane Keeping Assist, Blind Spot Assist with Rear Cross Traffic Alert, Attention Assist
  
• Parking: Parking Package with 360° camera, 12 ultrasonic sensors, Active Parking Assist, and 3D surround view
  
• Comfort: Heat-insulated glass with sunblind, 12 V power outlets for rear seat rows, wireless charging

 

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com 
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India:

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz's world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz's Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. MercedesBenz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles- EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India. The 'Made in India' SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the 'Made in India' EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric 'direct to customer' business model in India, as one of the first markets to roll-out this business model, redefining customer experience

Highlights 2025 Sales Performance:

• Mercedes-Benz India delivered 19,007 units in CY 2025 (19,565 units in CY 2024). Best-ever year in terms of revenue.
• Top-End Vehicles (TEV) portfolio comprising the exclusive S-Class, Mercedes-Maybach and AMG demonstrated exceptional resilience with 11% yoy growth, and 25% sales penetration
• The high-performance AMG portfolio grew by a strong 34% yoy, reflecting the growing aspiration for the wide range of AMG performance vehicles
• Mercedes-Benz India’s BEV portfolio sustained the growth momentum with 12% yoy growth, while comprising 20% of all top-end Mercedes-Benz sold in India
• 70% of all Mercedes-Benz BEVs sold in 2025 belong to the top-end segment, priced between Rs. 1.25 crore to 3.1 crore. Top-end BEVs comprise the EQS SUV, EQS Sedan, Mercedes-Maybach EQS SUV and the Mercedes-Benz G580
• Long wheelbase E-Class continued to outsell its category, retaining strong customer loyalty, being ‘India’s most desired and highest selling luxury car’
• The EQS SUV remains Mercedes-Benz’s highest selling luxury BEV in India
• Entry luxury, Core and Top-End contributed 13%, 62% and 25% respectively to the overall CY 2025 sales volume
• Mercedes-Benz sedan portfolio contributed strongly to sales with sustained demand for the C-Class, LWB E-Class, S-Class and Mercedes-Maybach S-Class limousines
• Robust performance from the SUV segment buoyed by rising demand for the entire portfolio comprising GLA, GLC, GLE, GLS, Mercedes-Maybach GLS and the iconic AMG G63 SUV 
• Mercedes-Benz’s ‘Entry Luxury’ portfolio witnessed a decline of 20% year-over-year, taking down the share to 13% of overall volumes. This is in line with the brand’s strategy of not compromising product substance or participating in price competition in the market.
 

Mercedes-Benz to launch 12 new products in 2026

In 2026, Mercedes-Benz plans 12 new cars for India, including new models and some with no predecessor, in addition to launching facelifts. Many of these products will comprise Top End Vehicles and new BEVs.

This product extravaganza reiterates Mercedes-Benz’s commitment to cater to an evolving customer set that desires the best products, technology, and experiences. Mercedes-Benz will debut the much-awaited CLA BEV introducing MB.OS.

Mercedes-Maybach GLS: Local Manufacturing of Ultra-Luxury SUV

Mercedes-Benz India has announced the start of local production of the Mercedes-Maybach GLS at its world-class manufacturing facility in Pune. This marks a significant milestone in the brand's manufacturing capabilities in India, making India the first market outside USA to locally produce the ultra-luxury Mercedes-Maybach GLS.
 

The decision reinforces India's strategic importance as being among the Top 5 global markets for Mercedes-Maybach, witnessing increasing demand for top-end ultra-luxury vehicles. The local manufacturing initiative will enable faster delivery timelines and enhanced customer access to this pinnacle of craftsmanship on wheels.
 

Since its India debut in June 2021, the Mercedes-Maybach GLS has established itself as a highly aspirational SUV in the country, consistently witnessing strong demand from eminent customers looking for the ultimate Mercedes-Maybach experience in a luxurious SUV format. The ultra-luxurious vehicle is currently retailed in India as a CBU (Completely Built Unit) import.
 

MB.CHARGE Public: Unified Charging Ecosystem
 

Mercedes-Benz India launched the 'MB.CHARGE Public’, a comprehensive digital service that provides all Mercedes-Benz EV customers across India with access to a unified charging network via the Mercedes-Benz app & RFID code. The service integrates multiple charging partners, offers real-time charger availability, seamless payment solutions and charging history tracking. Customers must activate ‘MB.CHARGE Public’ and ‘Display of charging station services’ via the Mercedes-Benz app or OneWeb portal with their existing Mercedes me ID.
 

MB.CHARGE Public is one of the largest and most established public charging networks in the world, giving Mercedes-Benz customers seamless access to a truly global charging ecosystem. With more than 350,000 active users and over 3.3 million charging points worldwide, the network has already proven its scale, reliability, and customer acceptance across multiple markets. Today, MB.CHARGE Public is available in 37 countries, offering widespread accessibility and a consistent charging experience wherever customers travel.
 

MB.CHARGE Public, provides the customers with a complete end-to-end integration flow, right from finding a charging point to the payment process, all in a single ecosystem. Customers can now charge their EV across 9000+ DC charging points in India, as Mercedes-Benz has partnered with multiple charge point operators including Jio BP, Chargezone, Chargemod, Zeon charging and all Mercedes-Benz dealership chargers.
 

The service offers convenient authentication options—via the Mercedes-Benz app, or with the MB.CHARGE Public RFID card—before charging. Exact prices per kilowatt-hour as well as the estimated cost to reach the maximum charge level are displayed. Each charging process is billed by a payment link automatically via SMS and e-mail after the charging session is completed. Customers can conveniently pay via all payment options including credit/debit cards, all UPI apps.
 

30 new luxury touchpoints in 2026
Mercedes-Benz India will enhance its presence with 15 new luxury touchpoints in 2026 in 3 new markets, and enhance 15 existing touchpoints according to new architecture standards.Mercedes-Benz Franchise Partners will continue to invest over Rs. 450 crore, ensuring the Mercedes-Benz retail network remains world-class.
 

Streamlining Sales and Customer Journey: Creating an ‘1 Customer Unit’ Experience | 3 Clicks to Finance
 

Mercedes-Benz India has successfully streamlined its Sales and Customer Journey functions to create ‘1 Customer Unit’, that delivers seamless customer experiences across sales, service, and finance. This strategic optimization enables customers to access comprehensive automotive solutions through a single touchpoint, allowing for better alignment of strategic objectives, faster go-to-market for bundled offerings, and more efficient resource deployment reflecting Mercedes-Benz's commitment to customer- centricity.
 

For customers, rather than navigating multiple touchpoints for vehicle selection and financing, they will now benefit from a single-window approach where tailored financial solutions are integrated into the purchase journey from the very first interaction.
 

This unified framework will enable more personalized ownership packages, combining vehicle financing, insurance, extended warranty, and service plans—designed around individual customer needs. The result is a smoother, more convenient path to luxury car ownership, with faster processing, cohesive communication, and a consistent brand experience that reflects the hallmark standards of the Three- Pointed Star.
 

3 Clicks to Finance:
Mercedes-Benz India is creating a fully digital, customer-led onboarding journey with validation from authorized ‘golden source’ databases, as part of the company’s digital transformation roadmap. This initiative will enhance data accuracy and regulatory compliance, significantly reduce turnaround time and deliver a seamless, intuitive experience for customers.
 

ANNEXURE
 

GLS Maybach
 

The technical details of the Mercedes-Maybach GLS are as follows:

Key Highlights:
 

• First-Class rear compartment: Travelling like in a private jet. Enjoy ultimate comfort with two individual seats, a full-length center console that doubles as a mobile office and easy access to the integrated MBUX rear tablet for productive work or relaxed travelling.

• E-ACTIVE body control: Drive with effortless elegance on any road. This fully active suspension delivers unmatched comfort, precision and dynamic handling; while offering exceptional off-road capability.

• MANUFAKTUR Leather Package: Immerse yourself in pure elegance. The finest nappa leather surrounds throughout the interior - from exclusive upholstery cushions for the Executive seats to the roof liner. The MANUFAKTUR leather package elevates cabin to a new level of luxury.

• MANUFAKTUR Exclusive Leather Package: Elevate your interior with the MANUFAKTUR Exclusive Leather package.Even the window frame is upholstered in the finest nappa leather. The side instrument panel covers are also clad in the respective equipment colour.

• Burmester® high-end 3D surround sound system: Experience legendary sound expirience with 29 speakers and 1610 watts of power. Enjoy customizable 3D sound at every seat and immerse yourself in music with Dolby Atmos® quality.

• ENERGIZING Package Plus: Experience ultimate comfort: seat climate control and multi-contour seats with massage function complement the ENERGIZING Comfort control. Your vehicle can keep you vitalised and pampered throughout your journey

• Folding tables in the rear: Two leather-finished folding tables add elegance and convenience, turning your First-Class rear suite into a refined workspace in seconds.

• Refrigerated compartment: Enjoy chilled drinks anytime. The 9.6-litre refrigerated unit seamlessly integrated into the rear armrest keeps refreshments within easy reach for ultimate comfort.

• Holder for champagne flutes: The bespoke flute holders in the refrigerated compartment and in the rear center console are perfectly matched to the exclusive Maybach champagne flutes.

• GUARD 360° vehicle protection Plus with Digital Extras: Offers all-round monitoring of thevehicle's surroundings with anti-theft alarm and emergency key deactivation.

• 23-inch Maybach 5-hole forged wheels: Ceramically high-sheen-polished including fully integrated wheel bolt cover. 

• Duel Tone paint: The hallmark of Maybach elegance, the signature two-tone finish embodies exclusivity, masterful craftsmanship, and timeless sophistication.

EQS SUV

EQS SUV 450:
The EQS SUV 450 now offers an even more dynamic and luxurious presence with the addition of the AMG Line. This enhancement brings a sportier aesthetic and refined details, previously available only on the EQS SUV 580, allowing customers to experience heightened visual appeal and performance-inspired styling.
Furthermore, to ensure supreme comfort for all occupants, the EQS SUV 450 will now feature active Rear Seat Ventilation, this enhancement signifies a broader integration or an upgraded active system, ensuring optimal climate control and comfort for rear passengers on every journey.

With the introduction of 7-seat configuration, the two features Energizing air control plus and Spare wheel will not be available with the EQS SUV 580. These changes are linked to packaging constraints and space optimization required to accommodate the third-row seating.
 

Key highlights:

• AMG Line - Make an uncompromising statement with athletic presence of AMG bodystyling and 21" AMG light-alloy wheels. The AMG front apron in A-wing design and the rear apron with chrome accents make a powerful impression. 

• AMG multi-spoke alloy wheels - Light-alloy wheels aerodynamically optimised, painted in high-gloss black with a high-sheen finish

• Rear Seat Package Plus - Extremely comfortable journeys in the 2nd seat row: in addition to the standard Rear Seat Package, you also receive seat ventilation for the outermost seats. With the MBUX rear tablet, passengers can control the vehicle's comfort functions and MBUX multimedia system.

 

EQS SUV 580:

The EQS SUV 580 reaffirms its exceptional versatility with the highly sought-after 7-seat configuration. This option, which was earlier sold out, allows for increased passenger capacity without compromising on luxury or space, making the EQS SUV 580 an even more compelling choice for families and those requiring flexible seating arrangements.

In line with our commitment to ultimate passenger comfort, the EQS SUV 580 also receives the addition of active Rear Seat Ventilation, and this update emphasizes an upgraded active system, providing a consistently pleasant and refreshing environment for rear occupants.

With the introduction of 7-seat configuration, the two features Energizing air control plus and Spare wheel will not be available with the EQS SUV 580. These changes are linked to packaging constraints and space optimization required to accommodate the third-row seating.

 

Key highlights:

• 3rd row of seats - The fully-fledged 3rd row of seats for 2 additional passengers can be quickly folded in and out at any time. This way you can use flexibility according to your needs. With the EASY-ENTRY system, passengers can sit comfortably in the 3rd row.

• Rear Seat Package Plus - Extremely comfortable journeys in the 2nd seat row: in addition to the standard Rear Seat Package, you also receive seat ventilation for the outermost seats. With the MBUX rear tablet, passengers can control the vehicle's comfort functions and MBUX multimedia system.

 

Media Contact:
Mercedes-Benz India:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com 
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

About Mercedes-Benz India:
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

• Ex-showroom price adjustments up to 2% effective 1st January 2026 across Mercedes-Benz model range

• Price hike driven by increased material costs, inflationary pressures, and logistics expenses leading to higher operational costs for Mercedes-Benz

• These rising expenses have been creating substantial pressure on Mercedes-Benz’s business operations necessitating price correction

• Mercedes-Benz is absorbing the majority of cost pressures, passing a nominal portion to the market

• This price correction has been necessitated to offset rising operational costs for sustainable business

• Adjustment quantum varies by model based on local content versus import dependency

• With tailored financing options, Mercedes-Benz Financial Services offset price impact of the majority of financed purchases, providing smart solutions to enhance overall ownership experience

 

Pune: India's most desirable luxury carmaker Mercedes-Benz India today announced a pricing adjustment across its entire model range, effective from 1st January 2026. The price correction capped at 2%, reflects sustained forex pressures that have characterised the luxury automotive landscape throughout 2025. In addition, rise in input costs, commodity prices, increased logistical expenses in combination of inflationary pressures have been creating significant pressure on the company’s bottom line, necessitating a price correction.

 

Throughout 2025, the Euro-INR exchange rate has traded persistently above INR 100 mark, representing a significant deviation from earlier period. This currency environment has created substantial cost pressures across the supply chain, affecting both imported components for local assembly, as well as import of CBU (completely built vehicles). Despite the company's aggressive localisation strategy, which continues to absorb bulk of increased costs, a selective price adjustment has become essential to maintain operational sustainability.

 

MBFS structures solutions for affordability:

Recognizing that product substance and price underpins the luxury automotive market, Mercedes-Benz Financial Services has developed tailored financial products to mitigate any EMI impact from this price adjustment. With 80% of Mercedes-Benz purchases in India involving financing, and MBFS directly facilitating approximately 50% of total brand sales, Financial Services plays a pivotal role in driving ownership ecosystem for Mercedes-Benz.

 

Media Contact:

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India:

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

• SKYLine ensures a seamless and transparent journey across every touchpoint — from appointment booking to vehicle delivery

• Powered by automation and AI-driven analytics, it offers personalized and proactive service experiences, real-time status updates, and quick turnaround time that enhance convenience and trust

• The integrated Customer Portal provides one unified 360° view of service history, invoices, and campaign information, making the ownership experience effortless and engaging

• Partnership with Indian technology major Zoho reflects Mercedes-Benz India's commitment to deliver state-of-art customer journey and seamless ownership experience developed locally

• Developed entirely in India over two years, SKYLine digitises the complete service journey across Mercedes-Benz's nationwide dealership network

• The platform enables real-time service tracking, digital estimate approvals, and seamless customer communication enhancing customer experience

• Now live across all Mercedes-Benz dealerships in India, it replaces legacy systems with new age integrated digital infrastructure

• ‘SKYLine’ roll-out backed by over 5,000 man-days of user acceptance testing and 3,000 man-days of training

 

Pune: Mercedes-Benz, India’s most desirable luxury automobile brand today, announced the launch of ‘SKYLine’, a ‘Made in India, for India’ bespoke end-to-end Dealer Management System (DMS) developed grounds up, in partnership with Zoho. Built on Zoho CRM and implemented by Zoho’s Enterprise Business Solutions (EBS) team, SKYLine redefines seamless customer journey by offering unique customer benefits from vehicle reception to vehicle delivery. SKYLine combines dealer-level autonomy with centrally governed processes, delivering a fully digitized and integrated platform across Mercedes-Benz India’s nationwide dealership network, elevating customer ownership experience significantly.

 

Designed to modernize operations and elevate customer experience, SKYLine digitizes the entire service lifecycle from booking to delivery through real-time data integration, streamlined workflows, and unified backend operations. The result is enhanced operational efficiency, transparency, and a premium, brand-aligned experience for both customers and dealers.

 

Now live across all dealerships in India, SKYLine marks a transformational shift from legacy infrastructure to a cutting-edge decentralized architecture. Each Mercedes-Benz dealership will now operate on its own dedicated Zoho CRM instance, enabling autonomy while ensuring compliance with centrally defined standards. SKYLine seamlessly integrates with Mercedes-Benz’s legacy HQ systems without requiring any changes at the HQ end, enabled by a robust transformation layer co-developed with Zoho to manage all downstream communication.

 

To achieve this vision, Mercedes-Benz India needed to balance dealership autonomy with OEM-level control and enterprise-wide standardization while addressing the constraint of not modifying HQ systems. Zoho addressed these requirements by co-creating a vertical, multi-instance architecture powered by Zoho CRM and Qntrl, its workflow orchestration platform. The middleware layer, developed in tandem with Qntrl, enables real-time synchronization across systems and regions by supporting REST, SOAP, file-based, and other legacy protocols.

 

“SKYLine is a technology marvel born of close collaboration and co-creation. When Mercedes-Benz India came to us with a vision that had no off-the-shelf solution, we saw an opportunity to build something truly unique. Together, we have built a decentralized platform that empowers each dealership with autonomy, while maintaining central control and real-time HQ integration. To meet these complex needs, we co-developed middleware capabilities alongside our evolving Qntrl platform, enabling seamless communication across legacy protocols. This project reflects what’s possible when product teams and customers come together with a shared sense of purpose and a commitment to solving real-world challenges.” Mani Vembu, CEO, Zoho

 

SKYLine now orchestrates the full spectrum of customer service processes comprising:

Service booking, digital check-in, vehicle inspection, real-time estimate approvals (to be activated soon), job card creation, skill-based technician assignment, live job tracking, proactive communication, quality control, and post-service feedback collection.

These connected workflows replace fragmented systems with a seamless, paperless customer journey. Beyond service, SKYLine streamlines diverse dealership operations including courtesy car management and pre-owned vehicle refurbishment and resale.

 

Dealerships can track courtesy car availability via a visual dashboard, while pre-owned workflows centralize one of the fastest-growing business segments. Embedded analytics provide real-time insights to both dealership managers and OEM stakeholders, enabling informed, data-driven decisions.

 

The rollout was backed by over 5,000 man-days of user acceptance testing and 3,000 man-days of training, ensuring strong adoption across all locations. Zoho EBS led the end-to-end delivery, from design to post-implementation support, while engineering secure middleware integrations that enabled seamless data exchange with Mercedes-Benz’s European HQ systems. This included advanced data transformation, asynchronous processing, and multi-protocol communication, making SKYLine one of the most technically complex and strategically significant DMS deployments in the region.

 

Media Contact:

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India:

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Introducing the G-Tribe Escapade Experience

 

Mercedes-Benz, in collaboration with Cougar Motorsport, is launching the inaugural G-Tribe Bhutan Escapade, an exhilarating SUV adventure designed exclusively for customers and inspired by the iconic G-Class. Scheduled between November and December 2025, the escapade spans three thrilling journeys from India to Thimphu, Punakha, and Paro in Bhutan. Customers will take the wheel of a specially curated fleet of Mercedes-Benz SUVs - including the AMG G 63, G 580, EQS SUVs, GLS, GLE 450 4MATIC, and AMG GLE 53 4MATIC+ Coupé - and experience breathtaking Himalayan landscapes, rich culture, and gourmet moments. This promises an unforgettable exploration of luxury, versatility, and the iconic terrain-conquering spirit of the G-Class.

 

Media Contact:

 

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Pricing and Availability

The Mercedes-AMG CLE 53 4MATIC+ Coupé is priced at INR 1.35 (ex-showroom, India) and will be available for bookings across all Mercedes-Benz dealerships pan-India. Deliveries are expected to commence immediately.

 

Media Contact:

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. The company’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores, having the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touchpoints spread across more than 50 cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a robust AMG retail network presence in the country. Mercedes-Benz India has a comprehensive product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine: along electric vehicles– EQS 580 sedan and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 luxury BEVs in India.

The ‘Made in India’ SUV range comprises the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S, AMG GLC 43, AMG GLE 53, AMG CLE 53, AMG C 63 E-Performance, AMG S 63 E-Performance, AMG SL 55, AMG GT 63 and the AMG G 63. Mercedes-Benz pioneered the luxury BEV segment in India comprising a strong portfolio including the EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

 

Pune: India’s most desirable luxury car maker Mercedes-Benz today kick-started the Fiscal 25-26 with a best-ever sales performance, retailing 4238 new Mercedes-Benz cars in the April-June 2025 period, growing by 10%. The best-ever sales performance in Q1 FY 25-26 was achieved with robust demand for Core and Top-End Luxury vehicles. This sales momentum was also driven by a strong acceleration in the top-end luxury BEV portfolio, which has increased its penetration in the overall sales volume of Mercedes Benz India.

 

The record sales performance was achieved despite micro-economic challenges, including forex fluctuations, price hikes and market dynamics, including pricing challenges at the luxury entry segment. Mercedes-Benz’s success in the top-end luxury class indicates luxury customers’ growing preference for top-end, exclusive vehicles, underlining the growing penchant for hyper-personalization and premiumization, driven by desire and soaring aspirations of luxury customers.

         

Overwhelming demand for the Top-End Luxury segment:

The key highlight for Mercedes-Benz India’s Q1 FY 25-26 sales had been the overwhelming demand for Top-End Luxury segment comprising the S-Class, Mercedes-Maybach, EQS product range and the AMG range of performance vehicles. Top-End Luxury segment sales grew by 20% with strong demand for the S-Class, Mercedes-Maybach Night Series, G 580 with EQ Technology, EQS SUV and iconic AMG G 63. While the limited AMG G 63 ‘Collector’s Edition’ has already witnessed an overwhelming response from G-Class aficionados, the recently launched AMG GT 63 PRO is already sold out for the remaining year.   

 

Steady demand driving the ‘Core’ segment:

Mercedes-Benz’s ‘Core’ segment continued to be a significant contributor to the company’s Q1 FY 25-26 sales. The Core segment that comprises C-Class, E-Class LWB sedans, the GLC and GLE SUVs continued its strong performance with 60% contribution to the overall sales volumes of Mercedes-Benz, growing by 10% in Q1 FY 25-26.

The unrivalled success of the E-Class LWB continued with the addition of the potent E450 performance variant, making the Long Wheelbase E-Class the highest selling luxury car in India. Similarly, the C-Class sedan, the GLC SUV and the GLE SUV cemented their customer preferences and strong value proposition, retaining customer loyalty in their respective segments.

 

Entry Luxury Segment:

Mercedes-Benz ‘Entry Luxury’ portfolio offers product with high substance in respective segments,  having higher value proposition for luxury customers. In Q1 FY 25-26, Mercedes-Benz ‘Entry Luxury Segment’ marginally declined, in a segment thoroughly dominated by products at a lower price point and offers. Mercedes-Benz Entry Luxury products are feature enriched, highlighting a value-oriented sales approach, that successfully caters to the growing customer aspirations.  

 

Top-End BEVs strongly drive Mercedes-Benz’s BEV growth:    

Mercedes-Benz BEV portfolio grew by an outstanding 157% in Q1 FY 25-26, with an increased penetration of 8% to total sales. The BEV sales highlight a steady response to Mercedes-Benz’s electric products, with increased customer deliveries for the dynamic EQS 450 SUV. The BEV growth momentum was primarily driven by the ‘Top-End Luxury’ spectrum, with highest ever demand for the EQS SUV, EQS Maybach Night Series and the stunning G 580 SUV with EQ Technology. The waiting period for the EQS Maybach and G 580 with EQ Technology extends up to 6 months.

 

(All sales figures of Mercedes-Benz India are that of retail sales)

 

 

Mercedes-Benz GLS AMG Line

 

The new Mercedes-Benz GLS 4MATIC AMG Line is a sporty and expressive iteration of Mercedes-Benz’s most successful ‘Large Size Luxury SUV’, the GLS, with more than 16000 units on Indian roads. The GLS AMG Line has an unparalleled and commanding road presence underlining dominance through design,
which is inspired from the G-Class. The GLS AMG Line has Mercedes-AMG inspired styling with AMG front apron, sporty and distinctive exterior elements and equally sporty interiors appointments, trims and elements.

 

Key highlights of the GLS AMG Line 4MATIC:

AMG Line exterior:

The independent AMG styling makes the GLS visually closer to the models from Mercedes-AMG. Interior elements like multifunction sports steering wheel in nappa leather and the AMG sports pedals in brushed stainless steel reinforces the expressive impression. The luxury SUV’s larger brake system supports a sporty ride.

 

AMG Styling of GLS SUV:

AMG front aprons, sporty, distinctive air inlets at the front, Front and rear wing flares painted in the vehicle colour AMG side sill panels painted in vehicle colour. Air outlets on the rear wings, AMG rear apron with diffuser-look insert in black and trim strip in chrome, Brake system features larger perforated brake discs at the front axle & brake calipers with “Mercedes-Benz” lettering.

 

Multifunction sport steering wheel in nappa leather

Finish in black with black topstitching in 3-twin-spoke design. Flattened bottom section perforated in the handle area with touch control panels and gearshift paddles. The Airbag cover is in nappa leather and the steering wheel trim is in silver chrome.

 

AMG sports pedals and Floor Mats

The AMG sports pedals are made of brushed stainless steel with black rubber studs. The black floor mats with "AMG" lettering blend harmoniously with the interior design.

 

AMG Night package:

With AMG Night Package the GLS AMG Line has expressive bold, black design elements enhancing the exterior of the SUV. The highlights of the Night Package include the exterior mirror housings and the shoulder line and window line trim strips. The roof rails feature an elegant matte black finish.

A 21-inch AMG light-alloy wheels complete the sporty and distinctly individual appearance. The radiator grille has 4 slats in dark chrome and design elements in high-gloss black. There is a trim strip in the AMG front apron as well in the rear apron.

 

Key technical specifications: 

 

Media Contact:

 

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

Media Contact:

 

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

 

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

 

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the AMG G 63, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefiining customer experience.

 

“At Mercedes-Benz Research and Development India, we are proud to have played a key role in shaping this India-inspired Collector’s Edition of the AMG G 63. With this edition, we aimed to go beyond performance and create a vehicle that resonates with India’s unique identity. Collaborating with Mercedes Benz India, this is a strong testament of our capabilities in developing market-specific configurations that reflect customer-centricity and regional relevance. We remain committed to introducing more market relevant solutions with both design and technology inputs.”

 

Manu Saale, Managing Director and CEO, Mercedes-Benz Research and Development India (MBRDI)

 

•  AMG G 63 ‘Collector’s Edition’ is configured by Mercedes-Benz India along with MBRDI, underlining the prowess for customization

•  AMG G 63 ‘Collector’s Edition’ is limited to 30 units, only for existing Mercedes-Benz Top-End Luxury Vehicles customers

•  The ‘Collector’s Edition’ marks the first time, the AMG G 63 features the customer’s name engraved on the grab handle, making it hyper personalized

•  For the first time an India specific MANUFAKTUR exterior ‘made to measure’ paint in two shades for an AMG G 63: Mid Green Magno and Red Magno

•  Spare wheel cover inserts with a special “One of Thirty” logo plaque

•  Unique exterior protective strip with embedded insignia, accentuating the vehicle’s bespoke nature

•  MANUFAKTUR two-tone nappa leather upholstery in Catalana Biege/ Black

•  Open-pore natural walnut wood trim element for a luxurious tactile experience

•  22” Tech Gold cross-forged AMG wheels delivering visual boldness and performance

•  Deliveries of these 30 cars to begin from Q4 2025 onwards

•  430 kW (585 hp), 850 Nm torque, 0-100 kmph in 4.4 secs, 240km/h top speed

•  The AMG G 63 ‘Collector’s Edition’ is priced at Rs. 4.3 crores (all-India ex-showroom)

 

Pune & Bengaluru: India’s most desirable luxury carmaker Mercedes-Benz today announced the launch of a new benchmark in bespoke automotive craftsmanship—the Mercedes-AMG G 63 ‘Collector’s Edition’. Designed exclusively for the Indian market, highly customized and limited to only 30 units, this rare edition offers AMG G 63 collectors a chance to own this automotive icon, in a truly personalized avatar.

 

Jointly configured in collaboration with Mercedes-Benz Research and Development India (MBRDI), the AMG G 63 ‘Collector’s Edition’ reflects the brand’s focus on bringing highly personalized and exclusive Top-End Luxury products for the discerning Indian customers. This special edition combines the legacy of the mighty AMG G 63 and its driving performance with thoughtful, edition-specific customizations that cater to the refined tastes of Indian luxury car buyers, fulfilling their wish of personalizing their desired AMG G 63. 

The exterior design is elevated with two bespoke India specific colours—a vibrant MANUFAKTUR Mid Green Magno and a MANUFAKTUR Red Magno. These unique hues celebrate India’s cultural richness while maintaining the G-Class’s iconic silhouette.

 

Edition-specific personalization features include a customized grab handle personalized with the customer’s name. This is the first time an AMG G 63 edition features a personalized ‘made to order’ grab handle with the customer’s name. The ‘Collector’s Edition’ features a spare wheel cover with an Edition-specific logo plaque insert marked with “One of Thirty”. In addition, the ‘Collector’s Edition’ features a distinctive exterior protective strip with embedded insignia and ‘Collector’s Edition’ branding.

 

Inside, the ‘Collector’s Edition’ is adorned with MANUFAKTUR two-tone nappa leather in Catalana Biege / Black, matched with an open-pore walnut wood trim to elevate the luxury quotient. The 22” Tech Gold cross-forged wheels add a dynamic contrast, delivering both road presence and performance prowess.

 

With deliveries scheduled for Q4 2025, the Mercedes-AMG G 63 Collector’s Edition brings together the spirit of off-road dominance, the soul of AMG’s driving performance, and the exclusivity of bespoke design to customers’ taste. This edition sets a new precedent in personalized luxury motoring in India. Mercedes-Benz India will offer MANUFAKTUR range of vehicles for Indian customers and with MBRDI, the scope for such market-specific customization opens up newer possibilities.

 

 

Technical specifications of the AMG G 63 ‘Collector’s Edition’

ANNEXURE

 

Highlights of the new Mercedes-AMG G 63

Powerful Performance: The AMG G 63 is powered by the proven Handcrafted AMG 4.0L V8 biturbo engine that delivers 430 kW and 850 Nm torque + 15 kW additional boost. The hand-built engine is electrified with a 48-volt on-board electrical system and an integrated starter generator (ISG), providing support at lower engine speeds with an additional 15 kW. From a standstill, the AMG G 63 accelerates to 100 kmph in just 4.4 seconds, on the way to an electronically limited 240 kmph top speed. Launch Control is now available for the new AMG G 63 for the first time.

Distinctive Design: The AMG G 63 features the classic G-Class silhouette, characterized by a new AMG specific bumper with three vertical louvers, stainless-steel inserts, and the AMG crest on the hood and in the exterior mirror projections for the first time. The vehicle is available with 22-inch alloy wheels in tech gold finish

Edition Exclusives: The AMG G 63 Collector’s Edition features personalized grab handle with each patron’s name etched on it. The characteristic spare wheel on the AMG G 63 will feature a unique plaque which emphasizes its limited status of One in Thirty units. The outer body protective strip carries unique Edition branding and insignia.

Advanced Technology: Equipped with the latest MBUX NTG7 infotainment system, the AMG G 63 offers 12.3-inch driver and multimedia displays with touch control, smartphone integration via Wireless Android Auto® or Apple CarPlay™, and USB-C ports for mobile devices. The MBUX Augmented Reality for Navigation superimposes graphical navigation information onto live images, enhancing driver assistance in complex traffic situations

Unmatched Driving Dynamics: The AMG G 63 is equipped with an AMG Performance 4MATIC all wheel drive system, providing exceptional traction and agility. The AMG ACTIVE RIDE CONTROL suspension with active, hydraulic roll stabilization and adaptive adjustable damping ensures agile handling and enhanced comfort.

New Offroad Cockpit: The redesigned off-road control unit provides an overview of essential information for off-road driving in both the driver and central multimedia displays, including vehicle positioning, compass, altitude, steering angle, tire pressure, and temperature, as well as the status of the differential locks. The "Transparent Hood" function can be selected via the off-road menu.

 

 

 

Exclusive and Dynamic Interiors: The interior features nappa leather upholstery, open-pore natural walnut wood accents, and a customizable ambient lighting system, including ambient lighting for the air vents. The Burmester® 3D Surround Sound System with 18 speakers and 760W output, complete with an illuminated satellite loudspeaker in the headliner, enhances the luxurious atmosphere.

Advanced Safety Features: The AMG G 63 includes a suite of advanced safety technologies, including active brake assist, lane-keeping assist, and 360-degree camera systems, ensuring peace of mind on  journey.

Exceptional Noise Comfort: Designed with comprehensive noise and vibration control, the AMG G 63 features enhanced insulation and acoustic glass for a serene cabin environment.

 

Media Contact:

 

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com  

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology.

Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Mercedes-Benz retailed a record 19,565 new Mercedes-Benz cars (Jan-Dec 2023: 17,408 units, +12.4%) in 2024, clocking its ‘Best Year Ever’ in 30 years history in India, leading the luxury car market for the tenth consecutive year. For 2025, Mercedes-Benz’s motto is ‘DESIRE to Exceed’.

 

 

 

The roadmap of the company comprises focusing on unmatched customer experiences, new product innovation, an enhanced luxury network reach for customer service, community development initiatives along with BEV charging for customer convenience.

 

About Mercedes-Benz Research and Development India

Mercedes-Benz Research and Development India (MBRDI) is the largest research and development centre for Mercedes-Benz Group AG outside of Germany. Established in 1996, MBRDI plays a prominent role in the development of technologies like connected, autonomous, and electric in the world of mobility. With offices in Bengaluru and Pune, MBRDI currently employs over 8,500 professionals engaged in digital product development, interior component design, IT engineering and services.

•  Debut of the Mercedes-Maybach SL 680 Monogram Series: an open-top two-seater that fuses Maybach’sluxury with sportiness.

•  Chrome fin and upright star on the bonnet exude elegance while an aerodynamically designed doublescoop behind the seats redefine proportions.

•  The Maybach pattern on the bonnet is a stunning masterpiece, captivating the eye with its exquisite beautyand refined detail.

•  4.0-litre V8 biturbo engine delivers 585 hp and a top speed of 260 km/h.

•  Fully variable 4MATIC+ all-wheel drive; 9G automatic transmission; 0–100 km/h in 4.1 seconds.

•  Contrasting two-tone paint finish in two curated design concepts: “Red Ambience” and “White Ambience”; Maybach-specific illuminated grille; rose gold accents in headlights.

•  MANUFAKTUR Exclusive Nappa leather upholstery in crystal white with new Maybach-specific floral design, advanced MBUX (Mercedes-Benz User Experience) infotainment system with voice control, available MBUX Augmented Video and more.

•  Mercedes-Benz India will be rolling out its coveted Maybach Icons of Luxury collection across its MAR 20X luxury facilities from March 2025, allowing discerning customers and brand enthusiasts the opportunity to experience products at exclusive locations.

•  Customer consultation for the SL Maybach begins today; deliveries to begin from Q1 2026.

•  The Mercedes-Maybach SL 680 Monogram Series is priced at ₹ 4.2 Cr. (ex-showroom; all-India).

 

Pune/Udaipur: India’s most desirable luxury carmaker Mercedes-Benz redefined the top-end luxury segment in India today with the launch of the exquisite Mercedes-Maybach SL 680 Monogram Series. This exquisite open-top two-seater combines the iconic silhouette of the SL with the unmistakable excellence of Mercedes-Maybach, setting a new benchmark in open-air luxury motoring. The SL 680 Monogram Series invites the most discerning connoisseurs to experience a symphony of unparalleled craftsmanship, innovation and a sporty driving experience.The Mercedes-Maybach SL 680 Monogram Series elevates open-air driving with two unique paint shades, offered in the specially curated design concepts of ‘Red Ambience’ and ‘White Ambience’. Both options exude an air of sophistication, complementing the dazzling MANUFAKTUR crystal white Nappa leather upholstery in the cabin. The meticulous attention to detail extends to every aspect of the vehicle, from the illuminated Maybach emblem to the rose gold-accented headlights and chrome signature star. This exceptional combination ensures an extraordinary luxury experience for all the senses.

 

Maybach: a legacy of luxury and craftsmanship

For more than a century, Mercedes-Maybach has been synonymous with uncompromising luxury and extraordinary craftsmanship. From the iconic Zeppelin models of the 1930s to the sophisticated Maybach S-Class saloons of today, the brand has consistently redefined the standards of automotive excellence. The Mercedes-Maybach SL 680 Monogram Series continues this legacy, meshing sportiness with exceptional luxury and reinforcing Maybach’s status as the ultimate symbol of opulence. This latest addition to the Maybach portfolio represents a seamless blend of heritage and innovation, offering an open-top two-seater experience that showcases the very essence of craftsmanship and exclusive design.

 

India: a top global market for Mercedes-Maybach

India has grown into a strategic market for Mercedes-Maybach, celebrating decades of success in the country. Maybach has long been synonymous with Indian royalty, being their preferred choice of luxury motoring. Today, vehicles from Mercedes-Maybach continue to be sought by eminent business personalities, top celebrities and connoisseurs alike. This blend of heritage and modernity makes Maybach synonymous with both historic prestige and the ultimate expression of contemporary luxury.The growing number of Indian celebrities, business leaders and influencers choosing Maybach reflects the brand's exclusive appeal in the country. Mercedes-Benz India offers a diverse portfolio of Mercedes-Maybach models including the Mercedes-Maybach S 680 Night Series, Mercedes-Maybach GLS 600 Night Series, Mercedes-Maybach EQS 680 Night Series, Mercedes-Maybach GLS, Mercedes-Maybach EQS SUV and Mercedes-Maybach S 580 limousine. The Mercedes-Maybach SL 680 Monogram Series marks the next chapter in the brand’s product offering in India, designed specifically to cater to the high-profile clientele who seek the perfect fusion of performance, craftmanship and sophisticated luxury.

 

Maybach Lounge

India’s first Maybach Lounge is in Hyderabad, created by Mercedes-Benz’s Franchise Partner Silver Star. The Maybach Lounge was inaugurated in September 2024 and is the first of its kind in India. The Maybach Lounge has integrated cutting-edge design elements and advanced customer engagement spaces like the customer lounge, Maybach display corner, delivery bay, merchandise corner and private consulting zones. This exclusive ‘Maybach Lounge’ is tailored to elevate customer interactions, creating a personalised and luxurious ambience.

 

Maybach Icons of Luxury

India’s first-ever Maybach Icons of Luxury (MIOL) physical store, operated by a third-party vendor, debuted in Bangalore in January 2025. Future stores will be subsequently inaugurated in Mumbai and Delhi. Mercedes-Benz India will be rolling-out the MIOL Collection across its MAR 20X luxury facilities from March 2025. The MIOL Collection will allow discerning customers and brand enthusiasts the opportunity to experience products at exclusive locations.

 

Annexure: top highlights of the Mercedes-Maybach SL 680

 

Iconic design with unmistakable Maybach touch

The Mercedes-Maybach SL 680 interprets the iconic SL silhouette with distinct Maybach design touches. Key features include the bonnet with an optional unique Maybach pattern, signature chrome grille and an upright Mercedes star. The two available design concepts, "Red Ambience" with MANUFAKTUR garnet red metallic and "White Ambience" with MANUFAKTUR Opalite white magno, further enhance its luxury appeal. The vehicle's front skirt emphasises its width while the rear boasts Maybach-specific tailpipe trims and rear lights with the signature Maybach signet. The aerodynamically designed double scoop behind the seats reinforces the SL’s sporty yet elegant proportions, especially with the top down.

 

Bespoke Maybach exterior details – precision in every line

To further elevate the luxury quotient, the SL 680 comes with a sophisticated, finely crafted acoustic soft top in light black with a subtle Maybach pattern incorporated in anthracite. Additionally, the distinctive chrome accents on the bonnet, side cladding and windscreen frame accentuate the car’s luxury feel while the 21-inch forged wheels complete the vehicle’s elegant, sporty profile.

 

Unmatched interior luxury – crafted for exclusivity

The interior of the Mercedes-Maybach SL 680 is a masterpiece of craftsmanship, with crystal white Nappa leather creating an exceptional ambience. The seats feature new Maybach-specific stitching patterns while the cabin is further complemented by galvanized seat backrests and silver chrome trim. A fully digital instrument cluster and an electrically adjustable centre display, both featuring Maybach-specific start-up animations, enhance the high-tech luxury experience. The steering wheel, stainless-steel pedals and door sill trims also showcase Maybach’s hallmark design elements.

 

Supreme comfort, silence and driving dynamics

The Mercedes-Maybach SL 680 prioritizes driving and acoustic comfort with a sound-optimized exhaust system and extensive insulation. The vehicle’s comfort-oriented suspension setup, soft engine mounts and rear-axle steering ensure a supremely comfortable and smooth driving experience. Additionally, the 4.0-litre biturbo V8 engine, delivering 430 kW (585 hp), combines power with refinement and offers a superior driving experience suited to Maybach’s legacy. The standard-fit fully variable 4MATIC+ all-wheel-drive system ensures exceptional traction even under challenging road conditions, while rear-axle steering enhances both agility and stability, providing a safe and precise driving experience. The meticulously calibrated suspension system optimizes ride comfort for a versatile and refined driving experience.

 

Key Technical Data :

Media Contact:

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

FleishmanHillard India:

Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

Tanya Mitra | Tanya.mitra@fleishman.com | +91 99712 72212

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility, set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

 

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxurytouchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

 

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

 

Mercedes-Benz retailed a record 19,565 new Mercedes-Benz cars (Jan-Dec 2023: 17,408 units, +12.4%) in 2024, clocking its ‘Best Year Ever’ in 30 years of history in India, leading the luxury car market for the tenth consecutive year. For 2025, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises focusing on unmatched customer experiences, new product innovation, an enhanced luxury network reach for customer service, community development initiatives, along with BEV charging for customer convenience.

Highlights of the new Mercedes-Benz EQS SUV 450:

MBUX Hyperscreen

The MBUX Hyperscreen is a digital piece of art that is the jewel of the interior. Brilliant OLED technology and the Zero Layer user interface create a comfortable user experience. The large central display is 17.7 inches and even the co-driver has a dedicated 12.3-inch display to enjoy high quality content. With intelligent software, MBUX fully adapts to its users and provides them with personalized suggestions for numerous infotainment, comfort, and vehicle functions. With the MBUX zero layer, the most important applications are always offered on the topmost level within the field of vision, according to situation and context.

Burmester® 3D surround sound

Burmester® 3D surround sound system powered by 710 Watts and featuring 15 speakers: The interior electric driving experience is enhanced by the Sound Experience with "Vivid Flux," "Silver Waves," "Roaring Pulse," or "Serene Breeze" soundtracks.

Electrically adjustable rear seats

Electrically adjustable rear seats provide practical versatility: the rear seats can be shifted longitudinally by 130 mm with a single button press and can be reclined up to 30°. The fully electrically adjustable variable seat backrests enable passengers to rapidly select a comfortable seating position.

Rear Seat Comfort Package

Rear Seat Comfort Package brings in extra conveniences for rears seats. The especially cozy soft comfort headrests with pillows let passengers in the back unwind. The variety of comfort elements is completed by the premium comfort armrest that has a wireless charging system for mobile devices and MBUX rear tablet. With two 11.6-inch, high-resolution touchscreens, the MBUX high-end back seat entertainment system offers immediate access to the multimedia system. This indicates that the second row of passengers is also very well entertained.

Driving Assistance Package Plus (L2)

Enjoy the benefits of partially automated driving. Systems such as Active Distance Assist DISTRONIC or Active Blind Spot Assist can support you in the right situation, warn you if there is a risk of collision and intervene if necessary. The intelligently networked sensor system uses cameras, radar and ultrasound to register your vehicle's surroundings.

Rear Axle steering 10-degree.
Rear-axle steering with a steering angle of up to 10 degrees is also standard. It provides plenty of maneuverability and agility.

Muscular and athletic design
The EQS SUV 450 showcases a bold, muscular, and athletic design, reflecting its powerful performance and luxury appeal.

Electric Art Line exterior styling

The EQS SUV 450 will be offered with the Electric Art Line exterior styling, featuring 21-inch, light-alloy wheels painted in black with a high-sheen finish for a premium look.

Interior features

The EQS SUV 450 comes with all the luxurious interior features of the EQS SUV 580, with the added benefits of Energizing Air Control Plus for improved cabin air quality and a spare wheel, exclusive to the 5-seat configuration. The interior includes standard luxury seats, made from lavishly crafted materials, ensuring both comfort and sophistication for all occupants.

 

Key Technical Specifications:
Technical Specifications

Media Contact:

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

FleishmanHillard India:
Soumi Dutta | soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | prateek.sharma@fleishman.com | +91 99714 76254

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest network spread amongst any luxury carmaker, with over 100 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including the ‘Made in India’ EQS 580 sedan, and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ Mercedes-Maybach EQS 680 SUV (CBU) and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Mercedes-Benz delivered 19,565 units (Jan-Dec 2023: 17,408 units, +12.4%) in 2024, clocking its ‘Best Year Ever’. The company now leads the luxury car market for the tenth consecutive year. For 2025, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises focusing on unmatched customer experiences, new product innovation, an enhanced luxury network reach for customer service, community development initiatives along with BEV charging.

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 100 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.
The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including the ‘Made in India’ EQS 580 sedan and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ and Mercedes-Maybach EQS 680 SUV (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.
Mercedes-Benz delivered 17,408 units (15,822 units in 2022; +10%) in 2023, clocking its ‘Best Year Ever’. The company achieved record sales of 5,117 units in Q3 CY 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever CY Q3 sales of Mercedes-Benz also resulted in its highest-ever January-September YTD 2024 sales at 14,379 units, growing at 13% year-on-year rate. For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.

• Electrified handcrafted bi-turbo 4.0L V8 engine, with 48V Mild Hybrid Technology that delivers 430 kW and 850 Nm torque + 15 kW additional boost. 

• Equipped with the latest MBUX NTG7 infotainment system, offering seamless connectivity and an intuitive user interface, including Augmented Reality Navigation.  

• The luxurious interior features Nappa leather, high-quality materials, and a customizable ambient lighting system. 

• The all-new AMG G 63 now features RACE START with the standard AMG Performance package, pushing top speed to an impressive 240 kmph.  

• The AMG G 63 comes standard with AMG Performance 4MATIC all-wheel drive and debuts the innovative AMG ACTIVE RIDE CONTROL suspension, delivering superior handling both on and off the road. 
• 31 unique MANUFAKTUR upholstery options and 29 MANUFAKTUR paint options available in addition to the standard options for added customization. 
• The new off-road cockpit on the dashboard offers easy access to all off-road functions and features, strategically repositioned for effortless accessibility.  
• The technology package enhances the new G63 with a more comprehensive suite of ADAS functions. 
• The all-new Mercedes-AMG G 63 retains the legendary G-Class silhouette with AMG-specific touches, including flared wheel arches, a new AMG-specific bumper, and aggressive front fascia.  
• The first batch of the new AMG G 63 consisting of 120+ units are already reserved.  
• Bookings for Q3 2025 re-open today. 
• The Mercedes-AMG G 63 starts at Rs. 3.60 Cr. onwards. (Prices all-India ex-showroom) 

Pune: India’s most desirable luxury carmaker Mercedes-Benz today, reinforced its commitment to the luxury performance segment by launching the all-new Mercedes-AMG G 63. This SUV represents a powerful combination of legendary off-road capability, dynamic performance and exquisite luxury, setting a new standard in the luxury SUV market while staying true to the timeless G-Class design ethos.

The all-new Mercedes-Benz G-Class continues to solidify its status as an automotive icon with significant enhancements that elevate both performance and luxury. This latest generation excels in all conditions, featuring an electrified drive system that improves overall performance and a modern driver assistance system for enhanced safety. The Mercedes-AMG G 63 stands out among top performance off-road vehicles, boasting a powerful Handcrafted AMG 4.0L V8 biturbo engine that delivers 430 kW and 850 Nm torque + 15 kW additional boost. With the Race Start function debuting in this model, the all-new AMG G 63 accelerates from 0 to 100 kmph in a swift 4.3 seconds.

AMG ACTIVE RIDE CONTROL suspension with active, hydraulic roll stabilization and adaptive adjustable damping provides exceptionally agile handling and enhanced comfort. Active hydraulic elements replace the conventional mechanical torsion anti-roll bars. The adaptive shock absorbers are equipped with two hydraulic connections – one on the compression side of the damper and the other on the rebound side. Damper chambers on all four wheels are connected via hydraulic lines and the control valves of the adaptive dampers.

Distinctive design elements, including a new AMG-specific bumper with three vertical louvers in front of the air inlets, and the AMG crest on the hood, further enhance its unique appearance. Inside, the redesigned off-road cockpit and the advanced MBUX infotainment system with augmented reality navigation ensure a technologically advanced and luxurious driving experience, making the G 63 a perfect blend of tradition and innovation.

The Mercedes-AMG G 63 offers an unrivaled driving experience, showcasing the perfect blend of performance, style, and comfort. It embodies the spirit of adventure with advanced engineering and luxurious touches, ensuring every journey is extraordinary. The G 63’s design is a testament to the iconic G-Class’s heritage, reflecting both strength and elegance.

Manufaktur represents a realm of nearly limitless customization, showcasing the boundless potential in design and luxury. The all-new Mercedes-AMG G 63 boasts its widest portfolio to date, featuring materials selected with the utmost care for their superior quality. This selection is complemented by unparalleled craftsmanship, ensuring each detail is executed with precision and artistry. It has upgraded upholstery, the invigorating Energizing package, and the comfort of multicontour seats – all tailored to enhance your driving experience.

Mercedes-AMG G 63: A Legacy of Performance and Luxury

The G-Class has a storied history of blending luxury and off-road prowess. Established in 1979, this iconic model series has evolved from a rugged off-roader to a symbol of luxury and performance, captivating enthusiasts along the way. The Mercedes-AMG G 63 embodies this legacy by merging traditional craftsmanship with cutting-edge technology, creating a new chapter in G-Class history. It now offers the most diverse drive portfolio of all time and almost limitless customization options, while retaining its unmistakable off-road character and unique appearance. 

ANNEXURE

Highlights of the new Mercedes-AMG G 63
 

Powerful Performance: The G 63 is powered by the proven Handcrafted AMG 4.0L V8 biturbo engine that delivers 430 kW and 850 Nm torque + 15 kW additional boost.

The hand-built engine is electrified with a 48-volt on-board electrical system and an integrated starter generator (ISG), providing support at lower engine speeds with an additional 15 kW. From a standstill, the AMG G 63 accelerates to 100 kmph in just 4.3 seconds, on the way to an electronically limited 240 kmph top speed. Launch Control is now available for the new G 63 for the first time.

Distinctive Design: The G 63 features the classic G-Class silhouette, characterized by a new AMGspecific bumper with three vertical louvers, stainless-steel inserts, and the AMG crest on the hood and in the exterior mirror projections for the first time. The vehicle is available with optional 22-inch alloy wheels and a range of bold color choices.

Advanced Technology: Equipped with the latest MBUX NTG7 infotainment system, the G 63 offers 12.3-inch driver and multimedia displays with touch control, smartphone integration via Wireless Android Auto® or Apple CarPlay™, and USB-C ports for mobile devices. The MBUX Augmented Reality for Navigation superimposes graphical navigation information onto live images, enhancing driver assistance in complex traffic situations.  

Unmatched Driving Dynamics: The G 63 is equipped with an AMG Performance 4MATIC all-wheel drive system, providing exceptional traction and agility. The AMG ACTIVE RIDE CONTROL suspension with active, hydraulic roll stabilization and adaptive adjustable damping ensures agile handling and enhanced comfort.

New Offroad Cockpit: The redesigned off-road control unit provides an overview of essential information for off-road driving in both the driver and central multimedia displays, including vehicle positioning, compass, altitude, steering angle, tire pressure, and temperature, as well as the status of the differential locks. The "Transparent Hood" function can be selected via the off-road menu.

Exclusive and Dynamic Interiors: The interior features Nappa leather upholstery, carbon fiber accents, and a customizable ambient lighting system, including ambient lighting for the air vents. The Burmester® 3D Surround Sound System with 18 speakers and 760W output, complete with an illuminated satellite loudspeaker in the headliner, enhances the luxurious atmosphere.

MANUFAKTUR–Extensive Customization: The MANUFAKTUR range allows for extensive personalization, offering exclusive paint colors and interior elements like spare wheel rings, seat trims, decorative stitching, and more. Customers can choose from 31 unique upholstery options and 29 paint options, providing nearly limitless customization possibilities.

Advanced Safety Features: The G 63 includes a suite of advanced safety technologies, including active brake assist, lane-keeping assist, and 360-degree camera systems, ensuring peace of mind on every journey.

Exceptional Noise Comfort: Designed with comprehensive noise and vibration control, the G 63 features enhanced insulation and acoustic glass for a serene cabin environment.

Key Technical Data 

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

All-new E-Class LWB highlights: Key highlights

•     The new E-Class LWB will be available in three variants: E200, E220d and E450 4MATIC.

•     MBUX Superscreen: 3^rd generation new MBUX Superscreen having Zero Layer with AI capabilities,enhanced digital interaction and personalization across 12 display styles.

•     Personalization with Routines: AI-enabled new MBUX 3rd Generation UI features “personalized Routines” automating customer tasks

•     New design benchmarks: A spatial evolution and emphasis on rear-seat space

•     Selfie-camera: Features a unique selfie-camera that enables in-car video calls

•     Burmester® 4D Surround Sound System: The most powerful in its class, featuring 17 speakers and 4 exciters providing an impressive output of 730-watt power output.

•     Unmatched ‘rear seat’ comfort and luxury: Seats recline up to 36 degrees, extendable thigh support, comfort neck pillows, quarter glass sun blinds and electrically operated sun blinds operated even via MBUX

•     Chauffeur package

•     First-ever Centre airbag: Equipped with 8 airbags, including a driver knee airbag and for the first time a centre airbag, Blind Spot Assist, PRE-SAFE® safety system for enhanced occupant protection.

•     Spacious Interior: Generously dimensioned passenger compartment with a wheelbase of 3,094 mm,emphasizing rear-seat comfort.

 

Al-India ex-showroom introductory price:

•     Introductory price of the New LWB E 200 is Rs. 78.5 lakhs. Deliveries begin from this week

•     Introductory price of the New LWB E 220d is Rs. 81.5 lakhs. Deliveries commence from Diwali

•     Introductory price of the New LWB E 450 4MATIC is INR 92.5 lakhs. Deliveries commence from November, currently “Expression of Interest” is being collected by Franchise Partners.

 

Pune: India’s most desirable luxury car maker Mercedes-Benz today, announced the launch of the all-new Long Wheelbase (LWB) E-Class, the country’s most loved executive business saloon. With the New LWB E-Class, Mercedes-Benz further strengthens its sedan portfolio, introducing the sixth generation of its highest-selling model in the Indian market. With more than 57,000 units on Indian roads, the E-Class convincingly remains the most successful luxury saloon in the country across segments. Mercedes-Benz E-Class also remains the ‘longestrunning production car’ in India, commencing its production in 1995.

 

The New LWB E-Class sets very high benchmark in personalised features with the aid of cutting-edge digital technology onboard, combining them with luxurious interiors and unmatched comfort. Since its local production in 1995, the E-Class has continuously evolved, adapting to the needs of its discerning customers, embodying their pursuit of the best-in-class luxury business saloon. This 6th generation model represents the pinnacle of that evolution, combining advanced digital innovations with Mercedes-Benz’s traditional attributes of luxury, comfort, and safety, making it the most sophisticated and technologically advanced E-Class LWB till date.

 

The new E-Class LWB introduces cutting-edge tech features like the MBUX Superscreen, offering an expansive digital interface for a fully immersive tech experience, while innovations like the new THERMOTRONIC® Digital Vent Control, allowing for personalised and automatic climate adjustments. These tech innovations alongside personalized AI-driven routines, ensure that the New E-Class evolves with the driver’s preferences. Designed for those who demand the best, the New E-Class LWB offers unparalleled comfort in the rear cabin and a superior driving experience, blending technology, comfort and luxury seamlessly.

 

With its sleek design, cutting-edge on-board technology and focus on personalization, the New E-Class LWB sets a very high bar in the luxury executive sedan segment in India. From its exquisite Burmester® 4D surround sound system, electrically reclining seats up to 36 degrees with extendable thigh support, MBUX controlled rear sun blinds to comfort neck pillows; the New LWB E-Class offers a luxurious rear seat experience that remains outstanding like no other, continuing its legacy as the most desirable business saloon for discerning luxury dwellers.

 

The New LWB E-Class’ safety concept is based on an intelligently designed body having a rigid passenger cell and specifically deformable crash structures. The restraint systems comprising seat belts and airbags are specifically adapted to this. The New LWB E-Class has 8 airbags, including a ‘front centre airbag’ and host of restraint systems and safety features.

 

Key India-specific highlights:

The ‘Made in India, for India’ LWB E-Class boasts of ‘India specific’ adaptations that make the sedan more suitable for Indian road conditions. From India-specific suspension resulting in better ride quality to locally sourced components for glasses, the ‘made in India’ E-Class has significant adaptations. This is also the first time the India-specific LWB E-Class has been tested globally in markets like Spain and Germany for various emission and crash test purposes.

 

    •     Enhanced Agility Control Suspension tuned specifically for Indian Road Conditions.

    •     The Crash and Emission tests of all-new Made in India E-Class LWB were done in Germany and Spain to comply with internal Mercedes-Benz quality standards.

    •     Active Brake Assist is standard and can be modified to retain customer preference for added convenience.

    •     The all-new E-Class LWB is the first and only made-in-India Mercedes-Benz car to have a front centre airbag.

    •     The spare wheel in the all-new E-Class LWB has been placed below the boot floor.

    •     The side and quarter glasses of the all-new E-class LWB are now locally produced in India marking a new chapter for localisation of glazing materials in India.

 

ANNEXURE

 

Key Specifications:

Top Highlights of the All-new E-Class LWB:

 

Radiator grille with star pattern surface

A black panel-like surface connects the radiator grille with the headlamps. The three-dimensionally designed radiator grille has the STAR at the centre in the Avantgarde line that has been selected for the new E-Class.

 

MBUX Superscreen with large glass surface

The dashboard makes for the digital experience in the interior. The E-Class is equipped with a front passenger screen, and large glass surface of the MBUX Superscreen extends to the central display. Visually detached from this is the high-resolution instrument cluster display in the driver's field of vision. The main icons on the central and passenger displays are now simpler and color-coded to match smartphone tiles.

 

New electronic architecture

The electronic architecture is more software- and less hardware-driven. The computing functions of previously separate domains take place in a single processor. Screens and the MBUX infotainment system thus share a new, very powerful central onboard computer. This form of networking improves the performance and speed of the data streams.

 

New selfie and video camera

A new feature is a selfie and video camera (part of the optional MBUX Superscreen) on top of the dashboard. Using the new on-board Vivaldi browser opens new possibilities for video calls for work and pleasure by enabling you to connect from your car on the go as well.

 

Automated comfort functions with routines

Mercedes-Benz is pursuing the use of artificial intelligence (AI) to enable the car to learn which comfort systems vehicle occupants use repeatedly. Given the same circumstances, the aim is for AI to automate such functions. Mercedes-Benz uses the term 'routine' for this innovation. At launch of the new E-Class, customers will be able to use templates for standard routines. They also have the option of creating routines themselves.

 

Intelligent passenger screen

The front passenger can watch dynamic content such as TV or video streaming on the display during a journey while the driver is protected from distraction.

 

Enhanced Suspension

The suspension is specially tuned keeping in mind the rear seat passengers and driving conditions in India. As standard, the E-Class is equipped with our AGILITY CONTROL steel spring suspension with selective damping system. This combines balanced ride comfort and high driving stability. The passive damping system ensures a superior driving experience on any road surface. It continuously adapts rolling behaviour, cushioning effect, and stabilization to the current surface. In the case of smaller bumps, the ride comfort is enhanced by reducing the damping effect, while with larger bumps the full damping ensures optimum stability.

 

Resource-conserving materials

Numerous components of the New E-Class are made partly from resource-saving materials (recyclable and renewable raw materials). For the first time, certified recycled raw materials are used in the foam of the seats according to the "mass balance approach". In terms of their properties, they do not differ from raw materials produced from crude oil.

 

Media Contact:

 

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

 

FleishmanHillard India:

Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378

Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

 

About Mercedes-Benz India

 

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

 

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, EClass Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

 

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including the ‘Made in India’ EQS 580 sedan and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ and Mercedes- Maybach EQS 680 SUV (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

 

Mercedes-Benz delivered 17,408 units (15,822 units in 2022; +10%) in 2023, clocking the ‘Best Year Ever’. The company achieved record sales of 5,117 units in Q3 CY 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever CY Q3 sales of Mercedes-Benz also resulted in its highest-ever January-September YTD 2024 sales at 14,379 units, growing at 13% year-on-year rate. For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s
world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of
Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production
facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury
carmaker in India.

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the
exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network
presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, EClass Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan and
EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars
portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S
E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including
the ‘Made in India’ EQS 580 sedan and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ and MercedesMaybach EQS 680 SUV (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business
model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Mercedes-Benz delivered 17,408 units (15,822 units in 2022; +10%) in 2023, clocking the ‘Best Year Ever’. The company achieved
record sales of 5,117 units in Q3 CY 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever CY
Q3 sales of Mercedes-Benz also resulted in its highest-ever January-September YTD 2024 sales at 14,379 units, growing at 13%
year-on-year rate. For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new
desirable products, investment in manufacturing operations, strategic expansion of retail network and community development
initiatives.

 

Media Contact:

 

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+9198508 36477

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +918956714914

 

FleishmanHillard India:

Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378 

•With 949.0 Kms driven in one charge, the ‘Made in India’ EQS 580 4MATIC accomplished the longest distance covered by a BEV in a single charge, anywhere in the world

•The record-breaking drive from Bengaluru to Navi Mumbai, was under real and arduous driving conditions, driven by the Autocar India

•The drive route covered cities like Davangere, Hubli, Belgavi, Kolhapur, Satara and Pune•EQS’ low-slung form factor and aerodynamically optimized wheels achieved a cd figure (drag coefficient) of just 0.20, making it the world’s most aerodynamic production car, further maximizing the range during the record drive

•The EQS features Mercedes-Benz’s new generation of batteries with significantly higher energy density. The larger of the two batteries has a usable energy content of 107.8 kWh.

•Power consumption: Data from the EQS 580 4MATIC at the end of the journey showed the luxury sedan delivered an electrical power consumption of 11.36 kwh/100km

Pune: India’s most desirable luxury car maker Mercedes-Benz today accomplished the coveted ‘Guinness World Records’ title for covering the longest distance in a production BEV in a single charge, with its state-of-art, ‘Made in India’ EQS 580 4MATIC luxury BEV. The EQS 580 travelled a distance of 949.0 Kms from the southern city of Bengaluru to Navi Mumbai in the west, in one single charge. The record setting drive under an arduous and real-life driving conditions signify the efficiency, long range and practicality of the EQS 580 luxury sedan, which is also India’s first locally assembled luxury BEV. The Guinness World Records title was created by Autocar India magazine road test team, led by Autocar road-tester Rahul Kakkar.

The record drive included areas of built-up traffic in busy urban and sub-urban areas with road works, diversions and detours amidst the heavy monsoon rains. Data from the EQS 580 at the end of the journey showed the luxury sedan delivered an electrical power consumption of 11.36 kWh/100 km.

The EQS 580 maintained an average speed of 60kph on the highway, maximizing the range of the sedan. The three regen levels of the EQS 580 4MATIC were used, extracting every last kilometre from the EQS’ massive battery pack of 107.8 kWh, making this Guinness World Records title a reality.

The BEV that made the ‘Guinness World Record title’ 2024: EQS 580 4MATIC

The BEV is India’s longest-range BEV across segments, with an ARAI certified range of 857 Kms. With meticulous detailing on the basis of Purpose design, the Mercedes-Benz aerodynamic engineers in close cooperation with the designers, were able to achieve a new cd best value of 0.20 for the EQS sedan. This makes the EQS ‘the most aerodynamic production car in the world’. The operating range particularly benefitted from this inherent strengths of the EQS 580, leading to the World Record.

The record-setting mileage achieved was remarkably higher than the EQS’ certified claimed range, exceeding by over 10 percent. Furthermore, factors like the low-slung sedan form and the aerodynamically optimized wheels gives the Mercedes EQS a drag coefficient of 0.20, making it the world’s slipperiest car through the air, further helping maximize the range clocked during the drive.

An average speed of 50-60kph was maintained on the highway to maximize range. All three levels of regen were used on the car to extract every last kilometer from the sedan’s massive battery pack, making this Guinness World Records title possible.

Hormazd Sorabjee, Editor, Autocar India commented, “We are delighted to celebrate our 25th anniversary with a Guinness World Record title. This record of 949.0 km on a single charge in adverse conditions drive is easily the most challenging drive we have ever undertaken. You can never be prepared enough for what Indian roads throw at you but some incredibly disciplined driving in a car like the EQS which has the best range and an efficient aerodynamic shape, helped us overcome all obstacles to achieve this amazing distance without plugging in” said Hormazd Sorabjee, Editor, Autocar India.

Drive Route: Bengaluru to Navi Mumbai

The EQS 580 was driven from southern city of Bengaluru to the western city of Navi Mumbai covering a distance of 949.0 Kms. The route covered cities like Davangere, Hubli, Belgavi, Kolhapur, Satara and Pune before reaching Navi Mumbai.

Challenges faced:

The ‘Guinness World Records’ title was accomplished traversing across arduous driving conditions under real driving conditions, making the achievement highly significant. Undertaken during the thick of the Indian monsoon, the drive route from Bengaluru to Navi Mumbai witnessed the EQS 580 lashed with torrential rainfall on multiple stretches. This not only escalated the difficulties further, but also created treacherous driving conditions for this record setting drive, that already was under high time pressure.

The exceptionally heavy monsoon of 2024 has also resulted in intensive roadwork to be carried out at multiple spots along the route. This resulted in numerous diversions and detours, further upping the challenge for the driver to achieve the title.

 

Key Technical Data

Media Contact:

 

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477

 

FleishmanHillard India:

Soumi Sriram | Soumi.sriram@fleishman.com | +91 98195 45378

Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

 

About Mercedes-Benz India

 

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

 

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the flagship luxury electric vehicle– EQS 580 sedan.

 

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio, including the ‘Made in India’ EQS 580, EQB SUV, EQE 500 4MATIC SUV and EQA 250+ (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

 

Mercedes-Benz achieved its highest fiscal sales ever in India, with 18,123 units sold in FY 2023-24 (FY 2022-23: 16, 497 units; +10%) and highest-ever H1 (2024) in India with record sales of 9262 units (H1 23: 8528; +9%). For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.

• Debut of Mercedes-Maybach EQS 680 SUV: The first all-electric series model from Maybach, blending advanced technology with luxury.
• Mercedes-Maybach EQS 680 SUV manifests Mercedes-Benz’s ambition to lead in digital and electric mobility with a focus on the ultra-luxury segment.
• Mercedes-Benz India now offers 5 BEVs in its portfolio: EQA, EQB, EQE SUV, EQS sedan and Mercedes-Maybach EQS 680 SUV
• Standard Burmester® 4D surround sound system with Dolby Atmos, 15 speakers, and real-time adaptive “Aerial Grace” driving sound.
• The Mercedes-Maybach EQS 680 SUV has an output of 484 kW and a range of up to 611 kms (WLTP). It has 4MATIC all-wheel drive as standard.
• Distinctive Design: Features an upright Mercedes star, black panel front, and optional two-tone paintwork, embodying Maybach’s luxury aesthetic.
• The Mercedes-Maybach EQS is the first car to have vegetable-tanned Nappa leather, using coffee bean shells and plant-based agents, along with net carbon-neutral production.
• Features advanced NVH measures, including enhanced insulation and a Disconnect Unit (DCU) for a quiet, relaxing cabin.
• Enhanced Comfort: Offers a cocooning rear effect, extraordinary driving dynamics, and maximum noise comfort with the MAYBACH driving program.
• The Mercedes-Maybach EQS 680 SUV starts at Rs. 2.25 Cr. onwards. (Prices all-India ex-showroom)

Pune: India’s most desirable luxury carmaker Mercedes-Benz today redefined the top-end luxury segment in India, by launching the first ever all-electric Mercedes-Maybach in India. The Mercedes-Maybach EQS 680 SUV is the ultimate pinnacle of opulent luxury combined with cutting-edge automotive excellence and electromobility. This exquisite vehicle ushers in a new era of Maybach in India, setting an unparalleled standard in the all-electric, top-end luxury SUV segment. The design of the SUV truly does justice to Karl Maybach’s maxim – ‘What is good, must also be beautiful’
 

The Mercedes-Maybach EQS SUV is the most luxurious and comfortable all-electric SUV and redefines the benchmark in the top-end all-electric luxury SUV segment. The Maybach EQS SUV combines state-of-the-art technologies with the exclusivity of Maybach, creating a holistic luxury experience for all the senses– from the sound experience to light displays, and from exquisite materials to fragrance and driving comfort.
 

In the electric era too, Mercedes-Maybach exudes "sophisticated luxury" in every detail. The brand's style is characterized by expressive beauty, refinement and grace. Its ambience makes for unique moments–and something absolutely desirable is created. This is achieved by combining the perfection of Mercedes-Benz with the exclusivity of Mercedes-Maybach.


Maybach: The legacy of luxury
Maybach’s legacy exemplifies Mercedes-Benz’s enduring commitment to automotive excellence. From the grandeur of the 1930s Zeppelin models to the sophistication of the modern Maybach S-Class sedans, the brand has consistently set the standard for luxury and craftsmanship. Each iconic vehicle has redefined opulence and innovation, establishing Maybach as the ultimate symbol of automotive perfection.
 

Mercedes-Maybach EQS SUV: the legendary brand’s first all-electric model
As environmental concerns become increasingly significant, Mercedes-Maybach is committed to reducing its ecological footprint while upholding its luxury standards. The introduction of the EQS 680 SUV continues this tradition, merging Maybach’s renowned craftsmanship with cutting-edge electric technology, thereby creating a new chapter in the brand’s storied history. The Mercedes-Maybach EQS 680 SUV embodies this commitment, offering a unique blend of opulence and forward-thinking technology. This all-electric model transcends traditional automotive boundaries, presenting a vision of luxury that embraces the future of mobility. It represents a state of mind where Maybach’s essence and innovation converge in a truly extraordinary way.


Mercedes-Benz leading the charge in luxury electric mobility
Mercedes-Benz’s Battery Electric Vehicle (BEV) portfolio in India is witnessing steady growth and increased sales penetration in the overall sales in the first half of CY 2024. Mercedes-Benz’s BEV portfolio, now comprising 5 BEVs cater to new generation of customers seeking dynamic and high-performance electric vehicles to connoisseurs who would love to add a Mercedes-Maybach EQS SUV in their collection. The launch of the EQS Maybach SUV is a key addition to Mercedes-Benz’s dynamic luxury BEV portfolio in India.


ANNEXURE

Highlights of the new Mercedes-Maybach EQS SUV

• Exterior Design of the Mercedes-Maybach EQS 680 SUV:
The Mercedes-Maybach EQS 680 SUV features the iconic Mercedes star prominently on the hood, with a brand-typical black panel adorned with vertical chrome accents and a smooth, integrated radar sensor panel. Chrome-plated filigree slats accentuate the bumper's air intake, while the classic MAYBACH lettering is subtly integrated into a chrome strip aligned with the continuous DIGITAL LIGHT headlights. The Maybach pattern appears in trim parts of the side bumper and is projected on the doors for a unique welcome.

Side features include bold chrome surrounds on the windows and B-pillar, emphasizing the vehicle's length and quality, with a Maybach emblem on the D-pillar and subtly integrated EQS lettering. The pronounced wheel arches are complemented by high-gloss black cladding, exclusive 21 or 22-inch alloy wheels, and illuminated running boards with anodized aluminum treads. At the rear, continuous light strip rear lights and chrome accents on the tailgate, rear apron, and spoiler lip highlight the SUV’s exclusivity. The model offers a two-tone paintwork in five combinations, applied by hand to the highest standards.

Interior Design: A Fusion of Tradition and Innovation

The interior of the Mercedes-Maybach EQS 680 SUV seamlessly blends tradition with avant-garde elements. It features the MBUX Hyperscreen with a “zero layer” interface and bespoke Maybach animations, all presented in an elegant deep blue. Highlights include an animated instrument cluster in “MAYBACH” mode, with rose gold surrounds and a silk scarf-like movement of the pointers. The central display offers intuitive interaction, with options to customize display styles and modes.


Rear passengers enjoy extensive comfort with two 11.6-inch displays and MBUX High-End Rear Seat Entertainment, including a rear tablet for remote control and MBUX Interior Assist for gesture-based functions. The cabin features Maybach Exclusive Nappa leather in rich hues and optional MANUFAKTUR leather for added luxury. Natural wood trims and high-quality design elements, including the Maybach emblem on various surfaces, underscore the vehicle’s refined aesthetic.

Resource-Saving Luxury: Mercedes-Maybach Introduces Vegetable-Tanned Nappa Leather

The Mercedes-Maybach EQS SUV debuts Mercedes-Benz’s first use of vegetable-tanned Nappa leather, utilizing coffee bean shells as tanning agents and plant-based fat liquoring agents. This process eliminates the need for salt, saving approximately 45 kilograms per vehicle, and repurposes tanning by-products into compostable products and insulating materials. The leather is produced with stringent sustainability criteria, including a transparent supply chain and chrome-free agents.

Furthering its commitment to sustainability, the Maybach EQS SUV incorporates resource-saving materials like secondary steel and recycled aluminum and features net carbon-neutral production for both the vehicle and its battery. Mercedes-Benz aims to cut CO₂ emissions by 50% per passenger car by 2030, with a goal of net carbon neutrality for its new fleet by 2039.

Distinguished in a class of its own: automatic opening and closing doors
  
Another exclusive feature are the standard automatic comfort doors at the front and rear. The recessed door handles extend, if the driver approaches the vehicle from the side from a distance as far as approximately 20 feet. The driver door opens automatically when approaching the vehicle from a distance as far as approximately 5 feet. This exceptional welcome function can be activated and deactivated in the MBUX central display. All other doors can be opened and closed remotely via MBUX – with a simple press of the vehicle key, in the central display or the standard MBUX High-End Rear Seat Entertainment. The driver door also closes automatically as soon as the brake pedal is pressed.

In each door there is an electric servomotor on the catch strap. On command of the control unit, the doors are swung open and closed in a controlled manner. To prevent damage, the system uses the ultrasonic sensors of the parking assistance systems. They are located in the bumpers and monitor the surroundings when parking. As soon as they detect an obstacle, additional information from the cameras in the exterior mirrors is used. When opening the doors, the system considers any detected obstacles. Proximity sensors in the doors are also active when the vehicle is stationary. They scan the surroundings while opening.
 

The Rear: Exclusive Lounge with Comprehensive Comfort

The rear of the Mercedes-Maybach EQS SUV offers a luxurious, all-encompassing comfort experience, known as the cocooning effect. The standard Executive seats feature ventilation, massage functions, and neck and shoulder heating, along with a calf massage and Chauffeur Package. When the right rear passenger reclines, the front passenger seat automatically moves to the chauffeur position, and ENERGIZING COMFORT enhances the massage experience.

The redesigned floating rear center console integrates wooden trim and features a projector that discreetly displays the Maybach emblem on the floor. The First-Class Rear package includes thermal cup holders, a shelf for the MBUX rear tablet, and ample connectivity with four USB-C ports and two HDMI interfaces. Optional additions include folding tables, a cooling compartment, and silver-plated champagne goblets.

Versatile Lighting Options

The Mercedes-Maybach EQS SUV features adaptive rear lighting with designer lamps in each C-pillar, adjustable reading lights in the grab handles, and customizable light strips in the headlining. Brightness and light spot positions can be adjusted to create everything from focused work lighting to relaxing lounge ambiance. Ambient Lighting extends throughout the vehicle, including the roof liner and behind the rear seats, with Active Ambient Lighting offering 253 controllable LEDs and 64 color options, including exclusive Maybach hues like Rose Gold White and Amethyst Glow. The “Welcome” presentation features a light carpet that highlights the rear doors, enhancing the cocooning effect.

Enhanced Air Quality

The Mercedes-Maybach EQS SUV features ENERGIZING AIR CONTROL Plus with a HEPA filter, ensuring superior air quality by trapping fine dust, particles, and pollen. The activated carbon in both the HEPA and cabin filters also eliminates sulfur dioxide, nitrogen oxides, and odors. The air quality sensor and circulating air filter maintain a clean cabin environment, with particulate matter levels displayed in the MBUX system. Pre-air conditioning cleans the interior before boarding, and the system offers recommendations based on outside air quality. The standard AIR BALANCE Package includes a unique No. 12 MOOD Ebony fragrance, blending sandalwood and spices for an exclusive sensory experience.

Immersive Sound Experience

The Mercedes-Maybach EQS SUV delivers a superior audio experience with the standard Burmester® 4D surround sound system and Dolby Atmos technology. Featuring 15 speakers, including bass speakers, 3D speakers, and seat exciters, it offers unparalleled clarity and depth, replicating the artist’s original studio sound. The system supports individual sound adjustment per MBUX profile and provides a four-dimensional listening experience. The “Aerial Grace” driving sound, unique to this electric model, adapts in real-time to driving parameters for an interactive acoustic experience.

Exceptional Noise Comfort

The Mercedes-Maybach EQS SUV excels in noise and vibration control, building on the EQS SUV’s already impressive standards. It features comprehensive NVH measures, including encapsulated drive trains, innovative support frames, and double decoupling of drive units. Enhanced acoustic foams and underbody ramps minimize road noise.


In the rear, the SUV boasts superior noise suppression with a leather-covered luggage compartment cover and additional insulation materials. The Disconnect Unit (DCU) optimizes range by decoupling the front axle motor during low loads. Acoustically effective laminated glass, advanced wind deflection, and electrically operated rear roller blinds ensure an exceptionally quiet rear cabin, ideal for enjoying music or relaxing in silence.

Advanced Suspension for Superior Comfort

The Mercedes-Maybach EQS SUV features AIRMATIC air suspension with continuously adaptive damping (ADS+) as standard, allowing a ground clearance increase of up to 25 millimetres. It includes rear-axle steering with up to 4.5 degrees of movement and an optional 10-degree turn, reducing the turning circle to 11.0 meters.

In addition to the standard driving modes—ECO, SPORT, OFFROAD, and INDIVIDUAL—the SUV offers the exclusive MAYBACH driving programme, prioritizing rear passenger comfort by minimizing body movements and oscillations. This mode is the standard setting, enhancing overall ride quality.

Active scenting: exclusive magical fragrance – also to be experienced visually

The active scenting also appeals to the sense of smell. It is part of the standard AIR BALANCE Package. An extraordinary and luxurious fragrance, called No. 12 MOOD Ebony, was specifically created for the Mercedes-Maybach EQS SUV. It does not aim to please but to seduce: An exclusive composition of soothing and fantasy-stimulating sandalwood that reminds of the Orient is combined with notes of beguiling freesia and spicy cloves that can be associated with an exotic spice market. No.12 MOOD ebony is an exclusive composition full of longing, attraction, and devotion.


Key Technical Data

Media Contact: 

 

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com | +91 98508 36477

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

 

FleishmanHillard India:

Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378

Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254 

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

 

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the flagship luxury electric vehicle– EQS 580 sedan.

 

 

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio, including the ‘Made in India’ EQS 580, EQB SUV, EQE 500 4MATIC SUV and EQA 250+ (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

 

Mercedes-Benz achieved its highest fiscal sales ever in India, with 18,123 units sold in FY 2023-24 (FY 2022-23: 16, 497 units; +10%) and highest-ever H1 (2024) in India with record sales of 9262 units (H1 23: 8528; +9%). For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.