Highlights 2025 Sales Performance:

• Mercedes-Benz India delivered 19,007 units in CY 2025 (19,565 units in CY 2024). Best-ever year in terms of revenue.
• Top-End Vehicles (TEV) portfolio comprising the exclusive S-Class, Mercedes-Maybach and AMG demonstrated exceptional resilience with 11% yoy growth, and 25% sales penetration
• The high-performance AMG portfolio grew by a strong 34% yoy, reflecting the growing aspiration for the wide range of AMG performance vehicles
• Mercedes-Benz India’s BEV portfolio sustained the growth momentum with 12% yoy growth, while comprising 20% of all top-end Mercedes-Benz sold in India
• 70% of all Mercedes-Benz BEVs sold in 2025 belong to the top-end segment, priced between Rs. 1.25 crore to 3.1 crore. Top-end BEVs comprise the EQS SUV, EQS Sedan, Mercedes-Maybach EQS SUV and the Mercedes-Benz G580
• Long wheelbase E-Class continued to outsell its category, retaining strong customer loyalty, being ‘India’s most desired and highest selling luxury car’
• The EQS SUV remains Mercedes-Benz’s highest selling luxury BEV in India
• Entry luxury, Core and Top-End contributed 13%, 62% and 25% respectively to the overall CY 2025 sales volume
• Mercedes-Benz sedan portfolio contributed strongly to sales with sustained demand for the C-Class, LWB E-Class, S-Class and Mercedes-Maybach S-Class limousines
• Robust performance from the SUV segment buoyed by rising demand for the entire portfolio comprising GLA, GLC, GLE, GLS, Mercedes-Maybach GLS and the iconic AMG G63 SUV 
• Mercedes-Benz’s ‘Entry Luxury’ portfolio witnessed a decline of 20% year-over-year, taking down the share to 13% of overall volumes. This is in line with the brand’s strategy of not compromising product substance or participating in price competition in the market.
 

Mercedes-Benz to launch 12 new products in 2026

In 2026, Mercedes-Benz plans 12 new cars for India, including new models and some with no predecessor, in addition to launching facelifts. Many of these products will comprise Top End Vehicles and new BEVs.

This product extravaganza reiterates Mercedes-Benz’s commitment to cater to an evolving customer set that desires the best products, technology, and experiences. Mercedes-Benz will debut the much-awaited CLA BEV introducing MB.OS.

Mercedes-Maybach GLS: Local Manufacturing of Ultra-Luxury SUV

Mercedes-Benz India has announced the start of local production of the Mercedes-Maybach GLS at its world-class manufacturing facility in Pune. This marks a significant milestone in the brand's manufacturing capabilities in India, making India the first market outside USA to locally produce the ultra-luxury Mercedes-Maybach GLS.
 

The decision reinforces India's strategic importance as being among the Top 5 global markets for Mercedes-Maybach, witnessing increasing demand for top-end ultra-luxury vehicles. The local manufacturing initiative will enable faster delivery timelines and enhanced customer access to this pinnacle of craftsmanship on wheels.
 

Since its India debut in June 2021, the Mercedes-Maybach GLS has established itself as a highly aspirational SUV in the country, consistently witnessing strong demand from eminent customers looking for the ultimate Mercedes-Maybach experience in a luxurious SUV format. The ultra-luxurious vehicle is currently retailed in India as a CBU (Completely Built Unit) import.
 

MB.CHARGE Public: Unified Charging Ecosystem
 

Mercedes-Benz India launched the 'MB.CHARGE Public’, a comprehensive digital service that provides all Mercedes-Benz EV customers across India with access to a unified charging network via the Mercedes- Benz app & RFID code. The service integrates multiple charging partners, offers real-time charger availability, seamless payment solutions and charging history tracking. Customers must activate ‘MB.CHARGE Public’ and ‘Display of charging station services’ via the Mercedes-Benz app or OneWeb portal with their existing Mercedes me ID.
 

MB.CHARGE Public is one of the largest and most established public charging networks in the world, giving Mercedes-Benz customers seamless access to a truly global charging ecosystem. With more than 350,000 active users and over 3.3 million charging points worldwide, the network has already proven its scale, reliability, and customer acceptance across multiple markets. Today, MB.CHARGE Public is available in 37 countries, offering widespread accessibility and a consistent charging experience wherever customers travel.
 

MB.CHARGE Public, provides the customers with a complete end-to-end integration flow, right from finding a charging point to the payment process, all in a single ecosystem. Customers can now charge their EV across 9000+ DC charging points in India, as Mercedes-Benz has partnered with multiple charge point operators including Jio BP, Chargezone, Chargemod, Zeon charging and all Mercedes-Benz dealership chargers.
 

The service offers convenient authentication options—via the Mercedes-Benz app, or with the MB.CHARGE Public RFID card—before charging. Exact prices per kilowatt-hour as well as the estimated cost to reach the maximum charge level are displayed. Each charging process is billed by a payment link automatically via SMS and e-mail after the charging session is completed. Customers can conveniently pay via all payment options including credit/debit cards, all UPI apps.
 

30 new luxury touchpoints in 2026
Mercedes-Benz India will enhance its presence with 15 new luxury touchpoints in 2026 in 3 new markets, and enhance 15 existing touchpoints according to new architecture standards.Mercedes-Benz Franchise Partners will continue to invest over Rs. 450 crore, ensuring the Mercedes- Benz retail network remains world-class.
 

Streamlining Sales and Customer Journey: Creating an ‘1 Customer Unit’ Experience | 3 Clicks to Finance
 

Mercedes-Benz India has successfully streamlined its Sales and Customer Journey functions to create ‘1 Customer Unit’, that delivers seamless customer experiences across sales, service, and finance. This strategic optimization enables customers to access comprehensive automotive solutions through a single touchpoint, allowing for better alignment of strategic objectives, faster go-to-market for bundled offerings, and more efficient resource deployment reflecting Mercedes-Benz's commitment to customer- centricity.
 

For customers, rather than navigating multiple touchpoints for vehicle selection and financing, they will now benefit from a single-window approach where tailored financial solutions are integrated into the purchase journey from the very first interaction.
 

This unified framework will enable more personalized ownership packages, combining vehicle financing, insurance, extended warranty, and service plans—designed around individual customer needs. The result is a smoother, more convenient path to luxury car ownership, with faster processing, cohesive communication, and a consistent brand experience that reflects the hallmark standards of the Three- Pointed Star.
 

3 Clicks to Finance:
Mercedes-Benz India is creating a fully digital, customer-led onboarding journey with validation from authorized ‘golden source’ databases, as part of the company’s digital transformation roadmap. This initiative will enhance data accuracy and regulatory compliance, significantly reduce turnaround time and deliver a seamless, intuitive experience for customers.
 

ANNEXURE
 

GLS Maybach
 

The technical details of the Mercedes-Maybach GLS are as follows:

EQS SUV 450:
The EQS SUV 450 now offers an even more dynamic and luxurious presence with the addition of the AMG Line. This enhancement brings a sportier aesthetic and refined details, previously available only on the EQS SUV 580, allowing customers to experience heightened visual appeal and performance-inspired styling.
Furthermore, to ensure supreme comfort for all occupants, the EQS SUV 450 will now feature active Rear Seat Ventilation, this enhancement signifies a broader integration or an upgraded active system, ensuring optimal climate control and comfort for rear passengers on every journey.

With the introduction of 7-seat configuration, the two features Energizing air control plus and Spare wheel will not be available with the EQS SUV 580. These changes are linked to packaging constraints and space optimization required to accommodate the third-row seating.
 

Key highlights:

• AMG Line - Make an uncompromising statement with athletic presence of AMG bodystyling and 21" AMG light-alloy wheels. The AMG front apron in A-wing design and the rear apron with chrome accents make a powerful impression. 

• AMG multi-spoke alloy wheels - Light-alloy wheels aerodynamically optimised, painted in high-gloss black with a high-sheen finish

• Rear Seat Package Plus - Extremely comfortable journeys in the 2nd seat row: in addition to the standard Rear Seat Package, you also receive seat ventilation for the outermost seats. With the MBUX rear tablet, passengers can control the vehicle's comfort functions and MBUX multimedia system.

 

EQS SUV 580:

The EQS SUV 580 reaffirms its exceptional versatility with the highly sought-after 7-seat configuration. This option, which was earlier sold out, allows for increased passenger capacity without compromising on luxury or space, making the EQS SUV 580 an even more compelling choice for families and those requiring flexible seating arrangements.

In line with our commitment to ultimate passenger comfort, the EQS SUV 580 also receives the addition of active Rear Seat Ventilation, and this update emphasizes an upgraded active system, providing a consistently pleasant and refreshing environment for rear occupants.

With the introduction of 7-seat configuration, the two features Energizing air control plus and Spare wheel will not be available with the EQS SUV 580. These changes are linked to packaging constraints and space optimization required to accommodate the third-row seating.

 

Key highlights:

• 3rd row of seats - The fully-fledged 3rd row of seats for 2 additional passengers can be quickly folded in and out at any time. This way you can use flexibility according to your needs. With the EASY-ENTRY system, passengers can sit comfortably in the 3rd row.

• Rear Seat Package Plus - Extremely comfortable journeys in the 2nd seat row: in addition to the standard Rear Seat Package, you also receive seat ventilation for the outermost seats. With the MBUX rear tablet, passengers can control the vehicle's comfort functions and MBUX multimedia system.

 

Media Contact:
Mercedes-Benz India:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com 
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

About Mercedes-Benz India:
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes- Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

• SKYLine ensures a seamless and transparent journey across every touchpoint — from appointment booking to vehicle delivery

• Powered by automation and AI-driven analytics, it offers personalized and proactive service experiences, real-time status updates, and quick turnaround time that enhance convenience and trust

• The integrated Customer Portal provides one unified 360° view of service history, invoices, and campaign information, making the ownership experience effortless and engaging

• Partnership with Indian technology major Zoho reflects Mercedes-Benz India's commitment to deliver state-of-art customer journey and seamless ownership experience developed locally

• Developed entirely in India over two years, SKYLine digitises the complete service journey across Mercedes-Benz's nationwide dealership network

• The platform enables real-time service tracking, digital estimate approvals, and seamless customer communication enhancing customer experience

• Now live across all Mercedes-Benz dealerships in India, it replaces legacy systems with new age integrated digital infrastructure

• ‘SKYLine’ roll-out backed by over 5,000 man-days of user acceptance testing and 3,000 man-days of training

 

Pune: Mercedes-Benz, India’s most desirable luxury automobile brand today, announced the launch of ‘SKYLine’, a ‘Made in India, for India’ bespoke end-to-end Dealer Management System (DMS) developed grounds up, in partnership with Zoho. Built on Zoho CRM and implemented by Zoho’s Enterprise Business Solutions (EBS) team, SKYLine redefines seamless customer journey by offering unique customer benefits from vehicle reception to vehicle delivery. SKYLine combines dealer-level autonomy with centrally governed processes, delivering a fully digitized and integrated platform across Mercedes-Benz India’s nationwide dealership network, elevating customer ownership experience significantly.

 

Designed to modernize operations and elevate customer experience, SKYLine digitizes the entire service lifecycle from booking to delivery through real-time data integration, streamlined workflows, and unified backend operations. The result is enhanced operational efficiency, transparency, and a premium, brand-aligned experience for both customers and dealers.

 

Now live across all dealerships in India, SKYLine marks a transformational shift from legacy infrastructure to a cutting-edge decentralized architecture. Each Mercedes-Benz dealership will now operate on its own dedicated Zoho CRM instance, enabling autonomy while ensuring compliance with centrally defined standards. SKYLine seamlessly integrates with Mercedes-Benz’s legacy HQ systems without requiring any changes at the HQ end, enabled by a robust transformation layer co-developed with Zoho to manage all downstream communication.

 

To achieve this vision, Mercedes-Benz India needed to balance dealership autonomy with OEM-level control and enterprise-wide standardization while addressing the constraint of not modifying HQ systems. Zoho addressed these requirements by co-creating a vertical, multi-instance architecture powered by Zoho CRM and Qntrl, its workflow orchestration platform. The middleware layer, developed in tandem with Qntrl, enables real-time synchronization across systems and regions by supporting REST, SOAP, file-based, and other legacy protocols.

 

“SKYLine is a technology marvel born of close collaboration and co-creation. When Mercedes-Benz India came to us with a vision that had no off-the-shelf solution, we saw an opportunity to build something truly unique. Together, we have built a decentralized platform that empowers each dealership with autonomy, while maintaining central control and real-time HQ integration. To meet these complex needs, we co-developed middleware capabilities alongside our evolving Qntrl platform, enabling seamless communication across legacy protocols. This project reflects what’s possible when product teams and customers come together with a shared sense of purpose and a commitment to solving real-world challenges.” Mani Vembu, CEO, Zoho

 

SKYLine now orchestrates the full spectrum of customer service processes comprising:

Service booking, digital check-in, vehicle inspection, real-time estimate approvals (to be activated soon), job card creation, skill-based technician assignment, live job tracking, proactive communication, quality control, and post-service feedback collection.

These connected workflows replace fragmented systems with a seamless, paperless customer journey. Beyond service, SKYLine streamlines diverse dealership operations including courtesy car management and pre-owned vehicle refurbishment and resale.

 

Dealerships can track courtesy car availability via a visual dashboard, while pre-owned workflows centralize one of the fastest-growing business segments. Embedded analytics provide real-time insights to both dealership managers and OEM stakeholders, enabling informed, data-driven decisions.

 

The rollout was backed by over 5,000 man-days of user acceptance testing and 3,000 man-days of training, ensuring strong adoption across all locations. Zoho EBS led the end-to-end delivery, from design to post-implementation support, while engineering secure middleware integrations that enabled seamless data exchange with Mercedes-Benz’s European HQ systems. This included advanced data transformation, asynchronous processing, and multi-protocol communication, making SKYLine one of the most technically complex and strategically significant DMS deployments in the region.

 

Media Contact:

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India:

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

• All-new 3.0L Inline 6-cylinder engine that delivers 270 kW and 750 Nm torque now with 48V Mild Hybrid technology with additional 15 kW assist

• Equipped with the latest MBUX NTG7 infotainment system, offering seamless connectivity and an intuitive user interface, including Augmented Reality Navigation

• The luxurious interior features two-tone Nappa leather, Burmester 3D Surround Sound with Dolby Atmos, high-quality materials, and a customizable ambient lighting system

• Unique MANUFAKTUR upholstery options and MANUFAKTUR paint options available in addition to the standard options for added customization

• The new off-road cockpit on the dashboard offers easy access to all off-road functions and features, strategically repositioned for effortless accessibility

• The technology package enhances the new Mercedes-Benz G 450d with a more comprehensive suite of ADAS functions

• Inspired by the G-Class, Mercedes-Benz India will soon kick-start an exciting ‘Mercedes- Benz G-Tribe Escapade’ with exciting drives scheduled from India to Thimphu, Punakha and Paro for select customers

• The Mercedes-Benz G 450d starts at Rs. 2.90 Cr. onwards. (Prices all-India ex-showroom)

• In its first allocation, only 50 exclusive units of the G 450 d will be made available to select customers in India

 

Pune: India’s most desirable luxury carmaker Mercedes-Benz today, launched the all-new G-Class 450d, featuring the most powerful diesel engine in Mercedes-Benz portfolio. With the G450d, Mercedes-Benz now offers in India, a diesel, a petrol and an electric powertrain to the iconic G-Class portfolio. The G 450d introduces a perfect combination of a powerful yet efficient diesel, underlining the powertrain diversity of the G-Class range in India, comprising an AMG, and electric and now a diesel powertrain with ISG technology.

 

The G 450d represents a powerful combination of legendary off-road capability, dynamic performance and exquisite luxury with MANUFAKTUR offering, setting a new standard in the top-end luxury SUV segment, while staying true to the timeless G-Class design ethos.

 

The Mercedes-Benz G-Class continues to solidify its status as an automotive icon with significant enhancements that elevate both performance and luxury. This latest generation G 450d excels in all conditions, featuring an electrified drive system that improves overall performance and a modern driver assistance system for enhanced safety. The Mercedes-Benz G 450 d stands out among topperforming off-road vehicles, boasting of a powerful 3.0L inline 6-cylinder engine that delivers 270 kW and 750 Nm of torque. The all-new G 450d accelerates from 0 to 100 kmph in just 5.8 seconds.

 

The all-new G-Class benefits from more than 45 years of experience and expertise in the off-road segment. The off-road vehicle icon continues to rely on proven ladder-frame construction, three mechanical differential locks and the combination of double wishbone independent front wheel suspension and a rigid rear axle. High ground clearance and long-travel suspension form the basis for the off-road characteristics.

 

The remarkable values underscoring the off-roading character of the G450d are as following:

 

• Up to 100% gradeability on suitable surfaces

• Ground clearance between the axles of at least 241 mm

• Maximum fording depth of 70 cm for water and mud

• Stable driving on sideward slopes of up to 35°

• Approach and departure angles of 31° at the front and 30° at the rear (without trailer hitch)

• Breakover angle of 26°

 

Distinctive design elements include a new bumper with four vertical louvers integrated into the air inlets. The refreshed front bumper design, along with new A-pillar cladding and a roof-edge spoiler lip, enhances aerodynamics and acoustic comfort. The new G-Class evolves with the times - yet remains unmistakably true to its iconic character.

 

Inside, the redesigned off-road cockpit and the advanced MBUX infotainment system with augmented reality navigation ensure a technologically advanced and luxurious driving experience, making the G 450d a perfect blend of tradition and innovation.

 

The Mercedes-Benz G 450d offers an unrivalled driving experience, showcasing the perfect blend of performance, style and comfort. It embodies the spirit of adventure with advanced engineering and luxurious touches, ensuring every journey is extraordinary. The G 450d’s design is a testament to the iconic G-Class’s heritage, reflecting both strength and elegance.

 

MANUFAKTUR represents a realm of nearly limitless customisation, showcasing the boundless potential in design and luxury. The all-new G 450d brings to bear its widest portfolio to date, featuring materials selected with the utmost care for their superior quality.

 

This selection is complemented by unparalleled craftsmanship, ensuring each detail is executed with precision and artistry. It has upgraded upholstery, the invigorating Energizing package, and the comfort of multi-contour seats – all tailored to enhance your driving experience.

 

The G-Class has a storied history of blending luxury and off-road prowess. Established in 1979, this iconic model series has evolved from a rugged off-roader to a symbol of luxury and performance, captivating enthusiasts along the way. The Mercedes-Benz G 450d embodies this legacy by merging traditional craftsmanship with cutting-edge technology, creating a new chapter in G-Class history.

 

It now offers the most diverse drive portfolio of all time and almost limitless customisation options, while retaining its unmistakable off-road character and unique appearance.

 

ANNEXURE

 

Highlights of the new Mercedes-Benz G 450d

 

Powerful Performance:

The G 450d is powered by all new six-cylinder inline diesel with a 48-volt on-board electrical system and an integrated starter generator (ISG), providing support at lower engine speeds with an additional 15 kW. The unit delivers 270 kW and torque of 750 Nm. From a standstill, the G 450d accelerates to 100 kmph in just 5.8 seconds, with a top speed of 210 kmph.

 

Distinctive Design:

The G 450d features the classic G-Class silhouette, with a new radiator grille with four horizontal louvres instead of the previous three. In addition, there are redesigned front and rear bumpers with the front ones featuring a new refreshed look. The vehicle is available with 20-inch AMG alloy wheels in high gloss black with high sheen finish.

 

Advanced Technology:

Equipped with the latest MBUX NTG7 infotainment system, the G 450d offers 12.3-inch driver and multimedia displays with touch control, smartphone integration via Wireless Android Auto® or Apple CarPlay™, and USB-C ports for mobile devices. The MBUX Augmented Reality for Navigation superimposes graphical navigation information onto live images, enhancing driver assistance in complex traffic situations.

 

Body and Suspension:

The all-new G-Class benefits from around 45 years of experience and expertise in the off-road segment. The off-road vehicle icon continues to rely on proven ladder-frame construction, three mechanical differential locks and the combination of double wishbone independent front wheel suspension and a rigid rear axle. High ground clearance and long-travel suspension form the basis for the off-road characteristics. The suspension on the all-new G-Class includes adaptive adjustable damping as standard, providing greater control off-road.

 

DYNAMIC SELECT with three additional off-road driving programmes:

With DYNAMIC SELECT, the vehicle characteristics of the all-new G-Class can be adjusted at the touch of a button and in just a few seconds. The system changes the driving characteristics of the engine, transmission, suspension, ESP® and steering. The on-road driving programmes “Comfort”, “Sport”, “Eco” and “Individual” are easy to set using the DYNAMIC SELECT switch.

 

New Offroad Cockpit:

The redesigned off-road control unit provides an overview of essential information for off-road driving in both the driver and central multimedia displays, including vehicle positioning, compass, altitude, steering angle, tire pressure, and temperature, as well as the status of the differential locks. The "Transparent Hood" function can be selected via the off-road menu.

 

Exclusive and Dynamic Interiors:

The interior features AMG line interior theme with Nappa leather upholstery, sporty metal structure trim accents, and a customizable ambient lighting system, including ambient lighting for the air vents. The Burmester® 3D Surround Sound System with Dolby Atmos and 18 speakers and 760W output, complete with an illuminated satellite loudspeaker in the headliner, enhances the luxurious atmosphere.

 

MANUFAKTUR–Extensive Customization:

The MANUFAKTUR range allows for extensive personalization, offering exclusive paint colours and interior elements like spare wheel rings, seat trims, decorative stitching, and more. Customers can choose from host of unique upholstery options and wide range of paint options, providing nearly limitless customization possibilities.

 

Advanced Safety Features:

The G 450d includes a suite of advanced safety technologies, including active brake assist, lanekeeping assist, and 360-degree camera systems, ensuring peace of mind on every journey.

 

Exceptional Noise Comfort:

Designed with comprehensive noise and vibration control, the G 450d features enhanced insulation and acoustic glass for a serene cabin environment.

Pricing and Availability

The Mercedes-AMG CLE 53 4MATIC+ Coupé is priced at INR 1.35 (ex-showroom, India) and will be available for bookings across all Mercedes-Benz dealerships pan-India. Deliveries are expected to commence immediately.

 

Media Contact:

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. The company’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores, having the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touchpoints spread across more than 50 cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a robust AMG retail network presence in the country. Mercedes-Benz India has a comprehensive product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine: along electric vehicles– EQS 580 sedan and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 luxury BEVs in India.

The ‘Made in India’ SUV range comprises the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S, AMG GLC 43, AMG GLE 53, AMG CLE 53, AMG C 63 E-Performance, AMG S 63 E-Performance, AMG SL 55, AMG GT 63 and the AMG G 63. Mercedes-Benz pioneered the luxury BEV segment in India comprising a strong portfolio including the EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

 

Media Contact:

 

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

 

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

 

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the AMG G 63, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefiining customer experience.

 

ANNEXURE

 

Highlights of the new Mercedes-AMG G 63

Powerful Performance: The AMG G 63 is powered by the proven Handcrafted AMG 4.0L V8 biturbo engine that delivers 430 kW and 850 Nm torque + 15 kW additional boost. The hand-built engine is electrified with a 48-volt on-board electrical system and an integrated starter generator (ISG), providing support at lower engine speeds with an additional 15 kW. From a standstill, the AMG G 63 accelerates to 100 kmph in just 4.4 seconds, on the way to an electronically limited 240 kmph top speed. Launch Control is now available for the new AMG G 63 for the first time.

Distinctive Design: The AMG G 63 features the classic G-Class silhouette, characterized by a new AMG specific bumper with three vertical louvers, stainless-steel inserts, and the AMG crest on the hood and in the exterior mirror projections for the first time. The vehicle is available with 22-inch alloy wheels in tech gold finish

Edition Exclusives: The AMG G 63 Collector’s Edition features personalized grab handle with each patron’s name etched on it. The characteristic spare wheel on the AMG G 63 will feature a unique plaque which emphasizes its limited status of One in Thirty units. The outer body protective strip carries unique Edition branding and insignia.

Advanced Technology: Equipped with the latest MBUX NTG7 infotainment system, the AMG G 63 offers 12.3-inch driver and multimedia displays with touch control, smartphone integration via Wireless Android Auto® or Apple CarPlay™, and USB-C ports for mobile devices. The MBUX Augmented Reality for Navigation superimposes graphical navigation information onto live images, enhancing driver assistance in complex traffic situations

Unmatched Driving Dynamics: The AMG G 63 is equipped with an AMG Performance 4MATIC all wheel drive system, providing exceptional traction and agility. The AMG ACTIVE RIDE CONTROL suspension with active, hydraulic roll stabilization and adaptive adjustable damping ensures agile handling and enhanced comfort.

New Offroad Cockpit: The redesigned off-road control unit provides an overview of essential information for off-road driving in both the driver and central multimedia displays, including vehicle positioning, compass, altitude, steering angle, tire pressure, and temperature, as well as the status of the differential locks. The "Transparent Hood" function can be selected via the off-road menu.

 

 

 

Exclusive and Dynamic Interiors: The interior features nappa leather upholstery, open-pore natural walnut wood accents, and a customizable ambient lighting system, including ambient lighting for the air vents. The Burmester® 3D Surround Sound System with 18 speakers and 760W output, complete with an illuminated satellite loudspeaker in the headliner, enhances the luxurious atmosphere.

Advanced Safety Features: The AMG G 63 includes a suite of advanced safety technologies, including active brake assist, lane-keeping assist, and 360-degree camera systems, ensuring peace of mind on  journey.

Exceptional Noise Comfort: Designed with comprehensive noise and vibration control, the AMG G 63 features enhanced insulation and acoustic glass for a serene cabin environment.

 

Media Contact:

 

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com  

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology.

Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Mercedes-Benz retailed a record 19,565 new Mercedes-Benz cars (Jan-Dec 2023: 17,408 units, +12.4%) in 2024, clocking its ‘Best Year Ever’ in 30 years history in India, leading the luxury car market for the tenth consecutive year. For 2025, Mercedes-Benz’s motto is ‘DESIRE to Exceed’.

 

 

 

The roadmap of the company comprises focusing on unmatched customer experiences, new product innovation, an enhanced luxury network reach for customer service, community development initiatives along with BEV charging for customer convenience.

 

About Mercedes-Benz Research and Development India

Mercedes-Benz Research and Development India (MBRDI) is the largest research and development centre for Mercedes-Benz Group AG outside of Germany. Established in 1996, MBRDI plays a prominent role in the development of technologies like connected, autonomous, and electric in the world of mobility. With offices in Bengaluru and Pune, MBRDI currently employs over 8,500 professionals engaged in digital product development, interior component design, IT engineering and services.

Media Contact:

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

FleishmanHillard India:

Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

Tanya Mitra | Tanya.mitra@fleishman.com | +91 99712 72212

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility, set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

 

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxurytouchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

 

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

 

Mercedes-Benz retailed a record 19,565 new Mercedes-Benz cars (Jan-Dec 2023: 17,408 units, +12.4%) in 2024, clocking its ‘Best Year Ever’ in 30 years of history in India, leading the luxury car market for the tenth consecutive year. For 2025, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises focusing on unmatched customer experiences, new product innovation, an enhanced luxury network reach for customer service, community development initiatives, along with BEV charging for customer convenience.

Highlights of the new Mercedes-Benz EQS SUV 450:

MBUX Hyperscreen

The MBUX Hyperscreen is a digital piece of art that is the jewel of the interior. Brilliant OLED technology and the Zero Layer user interface create a comfortable user experience. The large central display is 17.7 inches and even the co-driver has a dedicated 12.3-inch display to enjoy high quality content. With intelligent software, MBUX fully adapts to its users and provides them with personalized suggestions for numerous infotainment, comfort, and vehicle functions. With the MBUX zero layer, the most important applications are always offered on the topmost level within the field of vision, according to situation and context.

Burmester® 3D surround sound

Burmester® 3D surround sound system powered by 710 Watts and featuring 15 speakers: The interior electric driving experience is enhanced by the Sound Experience with "Vivid Flux," "Silver Waves," "Roaring Pulse," or "Serene Breeze" soundtracks.

Electrically adjustable rear seats

Electrically adjustable rear seats provide practical versatility: the rear seats can be shifted longitudinally by 130 mm with a single button press and can be reclined up to 30°. The fully electrically adjustable variable seat backrests enable passengers to rapidly select a comfortable seating position.

Rear Seat Comfort Package

Rear Seat Comfort Package brings in extra conveniences for rears seats. The especially cozy soft comfort headrests with pillows let passengers in the back unwind. The variety of comfort elements is completed by the premium comfort armrest that has a wireless charging system for mobile devices and MBUX rear tablet. With two 11.6-inch, high-resolution touchscreens, the MBUX high-end back seat entertainment system offers immediate access to the multimedia system. This indicates that the second row of passengers is also very well entertained.

Driving Assistance Package Plus (L2)

Enjoy the benefits of partially automated driving. Systems such as Active Distance Assist DISTRONIC or Active Blind Spot Assist can support you in the right situation, warn you if there is a risk of collision and intervene if necessary. The intelligently networked sensor system uses cameras, radar and ultrasound to register your vehicle's surroundings.

Rear Axle steering 10-degree.
Rear-axle steering with a steering angle of up to 10 degrees is also standard. It provides plenty of maneuverability and agility.

Muscular and athletic design
The EQS SUV 450 showcases a bold, muscular, and athletic design, reflecting its powerful performance and luxury appeal.

Electric Art Line exterior styling

The EQS SUV 450 will be offered with the Electric Art Line exterior styling, featuring 21-inch, light-alloy wheels painted in black with a high-sheen finish for a premium look.

Interior features

The EQS SUV 450 comes with all the luxurious interior features of the EQS SUV 580, with the added benefits of Energizing Air Control Plus for improved cabin air quality and a spare wheel, exclusive to the 5-seat configuration. The interior includes standard luxury seats, made from lavishly crafted materials, ensuring both comfort and sophistication for all occupants.

 

Key Technical Specifications:
Technical Specifications

•  E PERFORMANCE P3 Hybrid Drive: Features AMG-specific E PERFORMANCE P3 hybrid drive with combustion engine in the front and electric motor in the rear.

•  World’s most powerful 4 cylinder production engine: Together with hybrid setup produces 680hp          power, 1020 Nm torque and 0-100 sprint in mere 3.4 seconds EMBARGOED TILL 1:30 HRS 12-NOV’24.

•  Eight AMG DYNAMIC SELECT modes: Electric, Comfort, Battery Hold, Sport, Sport+, RACE, Slippery and   Individual. Tailored precisely to the new drive technology, boost power of the electric motor depends on       the selected drive programme.

•  4MATIC+ DRIFT MODE: For the first time AMG C 63 gets a fully variable 4MATIC+ with DRIFT MODE.

•  TRACK PACE: Intelligently distribute the use of electric energy over a racetrack lap, to optimise lap time  with the targeted use of the electric motor’s power.

•  AMG RIDE CONTROL Suspension: Adaptive Damping System with three adjustable levels—Comfort,      Sport, and Sport+—ensuring exceptional handling and ride comfort.

•  Burmester® surround sound system: 15 speakers providing an immersive audio experience.

•  Rear Axle Steering: Rear axle steering system offers a maximum steering angle of 2.5°, for significantly    improving agility during sporty driving manoeuvres.

•  AMG Driver’s Package: For enthusiasts seeking extra thrills, the AMG Driver’s Package comes as                standard with top speed to 280 km/h, underscores the vehicle’s sporty credentials.

•  Highly feature loaded car:

       o  The car is well equipped with 20-inch forged AMG Alloys wheels
       o  Sports seats in nappa leather
       o  Carbon fibre interior trim | Head-up display
       o  Exclusive paint options like AMG matt graphite grey magno are customizable
       o  Upgrades like AMG ceramic high-performance composite braking system are possible

•  Luxurious Interiors for a performance car:
       o  Sports seats in Nappa Leather with seat ventilation
       o  MBUX infotainment system includes dual 12.3-inch screen and head-up display.

•  Highly customizable: Each C63 can be tailored to owner's preferences, resulting in a truly unique vehicle.

•  Price: The Mercedes-AMG C 63 S E Performance starts at Rs. 1.95 Cr. onwards. (Prices all-India                    ex- showroom).      

•  Bookings and deliveries: Bookings open now for Q2 2025 deliveries for this exclusive sportscar.

•  Here’s to the Heart: Celebrating the ‘passion for racing’, every AMG C 63 S E PERFORMANCE customer    gets a complimentary opportunity to hone their advanced driving skills at the ‘Nürburgring’ racing circuit.

Pune/New Delhi: India’s most desirable luxury carmaker Mercedes-Benz today redefined the luxury performance segment by launching the highly exclusive performance car, Mercedes-AMG C 63 S E PERFORMANCE. This sportscar represents a powerful combination of cutting-edge hybrid technology and dynamic performance, setting a new standard for high-performance sedans. Meant for pure racing enthusiasts with a passion for driving, the AMG C 63 S E PERFORMANCE opens a new chapter in the brand’s rich history of ‘Driving Performance’. The AMG C 63 S E PERFORMANCE with its fully variable AMG Performance 4MATIC+ all-wheel drive, gets for the first time, an active rear-axle steering.

The Mercedes-AMG C 63 S E PERFORMANCE’s hybrid powertrain merges a 2.0-litre AMG turbo engine with an Electric Drive Unit (EDU) on the rear axle, delivering a scintillating combined output of 500 kW (680 hp) and maximum torque of 1,020 Nm, with a 0-100 kmph sprint of mere 3.4 seconds. This characterizes the Mercedes-AMG C 63 S E PERFORMANCE as the perfect sportscar for the future of ‘Driving Performance’. This innovative setup ensures balanced weight distribution for enhanced driving dynamics and an electric range of 13 kilometres. The car offers cutting-edge technologies, including the fully variable AMG Performance 4MATIC+ all-wheel drive system with ‘Drift Mode’ and active rear-axle steering, both standard for the first time in a C 63. These features, combined with an electrically assisted exhaust turbocharger, offer rapid torque build-up and exceptional agility, demonstrating that the Performance hybrid drive represents a technological masterpiece that showcases AMG’s high level of expertise.
Distinctive design elements enhance its sporty aesthetic, featuring a bold front fascia. Inside, the luxurious sport seats upholstered in exclusive black nappa leather provide a refined atmosphere, complemented by a sporty AMG Performance steering wheel and illuminated door sill trims. The advanced MBUX infotainment system with head-up display elevates the driving experience.

Silver Arrows – New Luxury Facility in Noida

The Mercedes-Benz Silver Arrows Showroom in Noida marks the latest milestone in the brand's strong footprint in Delhi NCR. These modern dealerships have become luxury destinations in cities such as Delhi NCR, Chennai, Mumbai, Bangalore, Ahmedabad, Kochi, Pune, Chandigarh, and Coimbatore. Silver Arrows Showroom embodies Mercedes-Benz’s commitment to world-class retail experience, designed to elevate Delhi NCR’s customer experience through a personalized and immersive approach.
The luxurious showroom caters to the evolving needs of today’s tech-savvy customers, combining the best of online and offline interactions for a seamless ‘omni-channel’ experience. Silver Arrows showroom features a stylish welcome area where customers are welcomed in an elegantly designed space. The showroom provides diverse consultation spaces including Open, Semi-Private, and Private zones. The ‘Sample Studio’ provides customer with the opportunity to view different paint and upholstery samples under the daylight lamps. The ‘Exclusive Lounge’ is designed to offer an opportunity to experience the fascinating ‘Top End Vehicles’, emphasizing the design elements of clarity, sensuous curve, and refinement.
The ‘Vehicle Handover Area’, designed as a 'Black Box,' provides an immersive experience for the emotional moment when customers receive their new car. The Mercedes café also offers specially imported coffee beans for the perfect sip. Additionally, customers can look forward to the introduction of key handover machines imported from Stuttgart, designed to create memorable delivery experiences that celebrate the significant milestone of taking delivery of a Mercedes-Benz.
Associated with Mercedes-Benz since 2013, Silver Arrows has a strong presence in Delhi NCR with showroom and workshop in New Delhi, Noida and Ghaziabad. To cater to the ever-growing demand of Mercedes-Benz vehicles in the Delhi NCR market, Silver Arrows has been steadily increasing its footprint with 5 locations, 64 bays spread over 90,000 sq foot area. Silver Arrows has stayed invested in the market and in the customers, with investment of more than INR 77 crores in the Delhi NCR market. With upcoming state-of-art 2S facility in Gurugram, it aims to cater to the increasing customer base in the market, offering world-class customer experience.

ANNEXURE

Highlights of the new Mercedes-AMG C 63 S E PERFORMANCE

Hybrid Powertrain Mastery:

The C 63 S E PERFORMANCE features an advanced hybrid system, combining a 2.0-litre four-cylinder turbo engine with a rear-mounted electric motor. This hybrid setup produces an impressive 680 hp and 1020 Nm of torque, enabling a 0 to 100 km/h sprint in just 3.4 seconds. The fully variable AMG Performance 4MATIC+ all-wheel drive ensures exceptional traction and agility on any terrain.

World’s Most Powerful Four-Cylinder Engine: At its core is the world's most potent series-production four-cylinder engine, generating 350 kW (476 hp). This hand-built unit, featuring an electrically assisted exhaust gas turbocharger, exemplifies AMG's commitment to high-performance driving with the "One Man, One Engine" principle.

Dynamic Rear Electric Motor:
The rear-mounted electric motor contributes an additional 204 hp and 320 Nm of torque, enhancing acceleration and allowing for short bursts of electric-only driving. It is integrated with an electrically shifted two-speed gearbox and the electronically controlled limited-slip rear differential in a compact electric drive unit (EDU This design showcases a perfect blend of efficiency and exhilarating performance.

AMG High-Performance Battery: The AMG High-Performance battery is result of lively exchange of expert knowledge between the High-Performance Powertrains (HPP) Formula 1 engine shop in Brixworth and Mercedes-AMG in Affalterbach. The cutting-edge 6.1 kWh high-performance battery which weighs just 89 kilograms. The low weight allows a remarkable power density of 1.7 kW/kg. It delivers a continuous output of 70 kW and a peak output of 150 kW for ten seconds,. The AMG 400-volt battery is designed for fast power delivery and recuperation. The innovative direct cooling of battery cells maintain temperature for optimum power delivery. The electric range of 13 kilometers is ideal for urban driving.

Versatile Driving Modes: The driving modes adjust important parameters such as the response of the drive system and transmission, the steering characteristics, the suspension damping or the sound. The boost power of the electric motor also depends on the selected drive program. Drivers can select from eight AMG.

 

DYNAMIC SELECT modes: Electric, Comfort, Battery Hold, Sport, Sport+, RACE, Slippery, and Individual, allowing for a tailored driving experience from efficient commuting to high-performance thrills.

AMG RIDE CONTROL Suspension: The vehicle features AMG RIDE CONTROL suspension with an Adaptive Damping System, providing adjustable settings of Comfort, Sport, and Sport+ for an optimal balance between ride comfort and dynamic handling.
Enhanced Agility with Rear Axle Steering: A rear axle steering system offers a maximum steering angle of 2.5°, for significantly improving agility during sporty driving maneuvers.

AMG Driver’s Package: For enthusiasts seeking extra thrills, the AMG Driver’s Package which comes as standard increases the top speed to 280 km/h, underscoring the vehicle’s sporty credentials.

High-Performance Composite Brakes: The high-performance composite braking system features large internally ventilated and perforated brake discs,
providing consistent and powerful stopping power. The striking, red-painted brake calipers with black "AMG" lettering enhance its sporty appeal. AMG ceramic high-performance composite braking system is available as an optional upgrade.

Luxurious Interior: Inside, the cabin radiates luxury with AMG sports seats in Nappa Leather with seat ventilation and optional are AMG Performance seats. The latest MBUX infotainment system includes dual 12.3-inch screen and head-up display for seamless driver information and multimedia control.

Premium Sound and Ambiance: The Burmester® 3D surround sound system with 15 speakers and 710W elevates the auditory experience, while customizable ambient lighting enhances the overall atmosphere. Carbon fibre trim and AMG performance steering wheel in carbon fibre/nappa leather design add to sporty theme of the interior

Striking Exterior Design: The C 63 S E PERFORMANCE is distinguished by its muscular design, with an 83-millimeter length increase and a 50-millimeter extended front for a more aggressive stance. Signature AMG elements, including a unique bonnet air outlet and iconic grille, enhance its bold profile.

Feature loaded car with numerous options to customize.
The base car is well equipped with 20-inch forged AMG Alloys wheels, sports seats in nappa leather, carbon fiber interior trim, Head-up display, and host of other convenience features. Exclusive paint options, such as AMG matt graphite grey magno are customizable.
Upgrades like AMG ceramic high-performance composite braking system are possible]

Comprehensive Safety Features: Equipped with state-of-the-art safety technologies, including active brake assist, pre-safe and 7 airbags as standard, the C 63 S prioritizes safety alongside performance. The 360-degree camera system enhances visibility, instilling confidence on the road.

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 100 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.
The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including the ‘Made in India’ EQS 580 sedan and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ and Mercedes-Maybach EQS 680 SUV (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.
Mercedes-Benz delivered 17,408 units (15,822 units in 2022; +10%) in 2023, clocking its ‘Best Year Ever’. The company achieved record sales of 5,117 units in Q3 CY 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever CY Q3 sales of Mercedes-Benz also resulted in its highest-ever January-September YTD 2024 sales at 14,379 units, growing at 13% year-on-year rate. For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

All-new E-Class LWB highlights: Key highlights

•     The new E-Class LWB will be available in three variants: E200, E220d and E450 4MATIC.

•     MBUX Superscreen: 3^rd generation new MBUX Superscreen having Zero Layer with AI capabilities,enhanced digital interaction and personalization across 12 display styles.

•     Personalization with Routines: AI-enabled new MBUX 3rd Generation UI features “personalized Routines” automating customer tasks

•     New design benchmarks: A spatial evolution and emphasis on rear-seat space

•     Selfie-camera: Features a unique selfie-camera that enables in-car video calls

•     Burmester® 4D Surround Sound System: The most powerful in its class, featuring 17 speakers and 4 exciters providing an impressive output of 730-watt power output.

•     Unmatched ‘rear seat’ comfort and luxury: Seats recline up to 36 degrees, extendable thigh support, comfort neck pillows, quarter glass sun blinds and electrically operated sun blinds operated even via MBUX

•     Chauffeur package

•     First-ever Centre airbag: Equipped with 8 airbags, including a driver knee airbag and for the first time a centre airbag, Blind Spot Assist, PRE-SAFE® safety system for enhanced occupant protection.

•     Spacious Interior: Generously dimensioned passenger compartment with a wheelbase of 3,094 mm,emphasizing rear-seat comfort.

 

Al-India ex-showroom introductory price:

•     Introductory price of the New LWB E 200 is Rs. 78.5 lakhs. Deliveries begin from this week

•     Introductory price of the New LWB E 220d is Rs. 81.5 lakhs. Deliveries commence from Diwali

•     Introductory price of the New LWB E 450 4MATIC is INR 92.5 lakhs. Deliveries commence from November, currently “Expression of Interest” is being collected by Franchise Partners.

 

Pune: India’s most desirable luxury car maker Mercedes-Benz today, announced the launch of the all-new Long Wheelbase (LWB) E-Class, the country’s most loved executive business saloon. With the New LWB E-Class, Mercedes-Benz further strengthens its sedan portfolio, introducing the sixth generation of its highest-selling model in the Indian market. With more than 57,000 units on Indian roads, the E-Class convincingly remains the most successful luxury saloon in the country across segments. Mercedes-Benz E-Class also remains the ‘longestrunning production car’ in India, commencing its production in 1995.

 

The New LWB E-Class sets very high benchmark in personalised features with the aid of cutting-edge digital technology onboard, combining them with luxurious interiors and unmatched comfort. Since its local production in 1995, the E-Class has continuously evolved, adapting to the needs of its discerning customers, embodying their pursuit of the best-in-class luxury business saloon. This 6th generation model represents the pinnacle of that evolution, combining advanced digital innovations with Mercedes-Benz’s traditional attributes of luxury, comfort, and safety, making it the most sophisticated and technologically advanced E-Class LWB till date.

 

The new E-Class LWB introduces cutting-edge tech features like the MBUX Superscreen, offering an expansive digital interface for a fully immersive tech experience, while innovations like the new THERMOTRONIC® Digital Vent Control, allowing for personalised and automatic climate adjustments. These tech innovations alongside personalized AI-driven routines, ensure that the New E-Class evolves with the driver’s preferences. Designed for those who demand the best, the New E-Class LWB offers unparalleled comfort in the rear cabin and a superior driving experience, blending technology, comfort and luxury seamlessly.

 

With its sleek design, cutting-edge on-board technology and focus on personalization, the New E-Class LWB sets a very high bar in the luxury executive sedan segment in India. From its exquisite Burmester® 4D surround sound system, electrically reclining seats up to 36 degrees with extendable thigh support, MBUX controlled rear sun blinds to comfort neck pillows; the New LWB E-Class offers a luxurious rear seat experience that remains outstanding like no other, continuing its legacy as the most desirable business saloon for discerning luxury dwellers.

 

The New LWB E-Class’ safety concept is based on an intelligently designed body having a rigid passenger cell and specifically deformable crash structures. The restraint systems comprising seat belts and airbags are specifically adapted to this. The New LWB E-Class has 8 airbags, including a ‘front centre airbag’ and host of restraint systems and safety features.

 

Key India-specific highlights:

The ‘Made in India, for India’ LWB E-Class boasts of ‘India specific’ adaptations that make the sedan more suitable for Indian road conditions. From India-specific suspension resulting in better ride quality to locally sourced components for glasses, the ‘made in India’ E-Class has significant adaptations. This is also the first time the India-specific LWB E-Class has been tested globally in markets like Spain and Germany for various emission and crash test purposes.

 

    •     Enhanced Agility Control Suspension tuned specifically for Indian Road Conditions.

    •     The Crash and Emission tests of all-new Made in India E-Class LWB were done in Germany and Spain to comply with internal Mercedes-Benz quality standards.

    •     Active Brake Assist is standard and can be modified to retain customer preference for added convenience.

    •     The all-new E-Class LWB is the first and only made-in-India Mercedes-Benz car to have a front centre airbag.

    •     The spare wheel in the all-new E-Class LWB has been placed below the boot floor.

    •     The side and quarter glasses of the all-new E-class LWB are now locally produced in India marking a new chapter for localisation of glazing materials in India.

 

ANNEXURE

 

Key Specifications:

Pune: Mercedes-Benz reported its highest-ever Q3 2024 and YTD sales in India, continuing its strong momentum as the ‘most desirable’ luxury car brand in the Indian market. The company achieved record sales of 5,117 units in Q3 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever Q3 sales of Mercedes-Benz also resulted in the company’s achieving its highest ever January-September YTD 2024 sales at 14,379 units, growing at 13% year-on-year.

These outstanding sales results were driven by a combination of newly launched and existing vehicles and an enhanced retail customer experience. Demand persisted for Mercedes-Benz across entry, core, and Top-End Vehicle segments, with strong performance from new as well as existing products.

Robust BEV sales: Mercedes-Benz’s BEV portfolio continued to gain customer traction, growing robustly by 84% year on year, with an enhanced penetration of appx. 6% in YTD 2024 sales. With the introduction of EQA 250+, facelifted EQB SUV, ‘Made in India’ EQS SUV 580 and the ultra-luxurious Mercedes-Maybach EQS SUV. EMBARGOED TILL 13:30 HRS 9-OCT 2024 Confidential - Not for Public Consumption or Distribution Mercedes-Benz now has 6 BEVs in its current portfolio, offering a BEV suited to each customer’s preference and requirements. Mercedes-Benz’s ambitious roadmap for BEV was particularly underscored by a record growth of 140% in Q3 2024 YoY, for the BEV portfolio. Mercedes-Benz continued to retail more BEVs than any other luxury car maker in the Jan-Sep’ 24 period in the Indian market.

Top-End Vehicle (TEV) sales on rise: Mercedes-Benz’s Top-End Vehicle (TEV) comprising the most exquisite and topline vehicles accounted for 1 out of every 4 Mercedes-Benz sold in India and grew by 18% in Jan-Sep 2024. Demand for the exquisite Mercedes-Maybach range comprising ultra-luxurious vehicles like the Mercedes-Maybach S-Class, Mercedes-Maybach GLS SUV and the Mercedes-Maybach EQS 580 SUV grew with an impressive 125% growth rate YTD Jan-Sep’ 2024.

Key sales highlight of Mercedes-Benz

• Record-breaking Q3 sales with 5,117 units retailed, clocking a solid +21% YoY growth
•Best-ever January-September YTD sales with 14,379 units retailed with growth of +13%
• BEV sales increased by 84%, now contributing to appx.6% of total volumes
• Mercedes-Benz sold more BEVs than any other luxury brand in Jan-Sep’ 24 period
• Strong performance with the S-Class and Mercedes-Maybach S-Class clocking highest-ever sales in history.
• Reflects a growing preference by young customers to reward themselves with the “Best car in the world” as a symbol of early achievement in their career.
•Average age of S-Class customer is 38 years which is one of the youngest in the world.
• Mercedes-Benz India’s TEV segment continued to grow by 18% in Jan-Sep 2024 period, winning customer preference and retaining 1 out of every 4 Mercedes-Benz sold in the country

Network expansion: Mercedes-Benz has inaugurated 6 new touchpoints and revamped 11 outlets to the latest global luxury retailing format in the Jan-Sep 2024 period. Mercedes-Benz now has one or more revamped facilities in key markets like New Delhi, Gurgaon, Kochi, Chennai, Ahmedabad, Pune, Hyderabad, Mumbai, Chandigarh, etc. By end of 2024 nearly 40 outlets of Mercedes-Benz will be transformed into the latest ‘global luxury retailing format’ known as ‘MAR20X’ for an elevated customer experience. Mercedes-Benz India will also have presence in 4 new cities in Q4 2024 with an outlet each in Amritsar to start with, followed by locations like Kottayam, Agra and Kanpur. This expansion pursues Mercedes-Benz India’s strategy of being “closer to the customer” by ensuring not more than two hours of travel time for servicing a Mercedes-Benz, in most of the locations across the country.

Dream Days Campaign: Mercedes-Benz India has also announced a special festive campaign “Dream Days” where potential customers can test drive any Mercedes-Benz car, standing a chance to own the newly launched CLE Cabriolet for a year. This campaign is further supported by Mercedes-Benz Financial Services, offering Zero Downpayment, low interest, complimentary insurance and 7 years loan tenure on select models. There are also depreciation, corporate and trade-in benefits available. The campaign has been receiving strong response as itenables customers to fulfil their aspirations of buying a cherished Mercedes-Benz.  

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254
Confidential - Not for Public Consumption or Distribution

About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s
world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of
Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production
facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury
carmaker in India.

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the
exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network
presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, EClass Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan and
EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars
portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S
E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including
the ‘Made in India’ EQS 580 sedan and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ and MercedesMaybach EQS 680 SUV (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business
model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Mercedes-Benz delivered 17,408 units (15,822 units in 2022; +10%) in 2023, clocking the ‘Best Year Ever’. The company achieved
record sales of 5,117 units in Q3 CY 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever CY
Q3 sales of Mercedes-Benz also resulted in its highest-ever January-September YTD 2024 sales at 14,379 units, growing at 13%
year-on-year rate. For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new
desirable products, investment in manufacturing operations, strategic expansion of retail network and community development
initiatives.

·India becomes the first market outside of USA to locally manufacture the EQS SUV 580 4MATIC

 

·EQS SUV 580 is Mercedes-Benz’s second locally manufactured EV from its state-of-the-art manufacturing plant in Chakan, Pune

 

·Mercedes-Benz India now offers a lineup of 6 BEVs in its portfolio: EQA, EQB, EQE SUV, EQS SUV, EQS sedan and Mercedes-Maybach EQS 680 SUV

 

·EQS SUV 580 4MATIC’s electric motors on the front and rear axles are permanently excited synchronous motors (PSM), giving consistent high power, multiple acceleration without drop in
power and a long range to the SUV

 

·With 400 kw power output, 858 Nm of torque and a sprint of 0-100 kmph in 4.7 seconds, the EQS SUV 580 4MATIC is a high-performance oriented BEV in the Indian market   

 

·With ARAI certified range of 809 kms, EQS SUV 580 4MATIC is India’s longest range electric SUV, having the largest battery capacity of 122 kWh for a passenger vehicle in India   

 

·EQS SUV’s 580 4MATIC DC charging time at 200 kW fast charging station: 31 minutes (10-80% SOC)

 

·The EQS SUV offers plenty of space, comfort and technology in its avant-garde and luxurious form. It
characterizes strengths and versatility of a SUV that can seat up to seven people

 

·The powerful electric motors, responsive 4MATIC all-wheel drive and an intelligent OFFROAD driving mode, makes the EQS SUV capable of tackling light terrain with ease

 

·EQS SUV's MBUX Hyperscreen features 3 seamless displays with the large 17.7-inch central OLED screen, delivers cutting-edge, driver-focused content with unrivalled impact

 

·Burmester® 3D surround sound system with Dolby Atmos sound experience, with 15 speakers 710 watts system power. Burmester® sound experience creates a 360-degree experience: in spatial terms, individual instruments/voices are positioned freely during studio mix

 

·MBUX Navigation Premium: Fast and optimally networked navigation, includes online route guidance, precise real time traffic information and Car-to-X communication

 

·MBUX Interior Assist Tech: Detects and responds to natural hand, body or head movements

 

·Digital Light with Intelligent HD System: HD system with more than 1 million pixels per headlight

 

·Rear Axle Steering: Rear wheels steer along up to 10°, reducing the turning circle by almost 2
meters. Results in impressive maneuverability and maximum driving stability

 

·Industry Best High Voltage Battery Warranty: 10 Years/Unlimited Kms for the EQS SUV   

 

·High Residual Value: EQS SUV’s RV is impressive at 60% after 3 years and 45,000 Kms

 

·Complete peace of mind: EQS SUV’s service interval is at 2 years/30,000 Kms

 

·Unmatched Total Cost of Ownership: Star Ease Compact service start at Rs. 85,000 for 4 years

 

·The Mercedes EQS SUV 580 4MATIC starts at an introductory price of Rs. 1.41
crores (all-India ex-showroom)

 

Pune:India’s most desirable luxury carmaker Mercedes-Benz today made two significant announcements for the Indian luxury car market. The company with the Three-Pointed Star further strengthened its BEV portfolio in India by launching a world-class BEV that combines luxury and technology in a futuristic and progressive SUV proportion: the EQS SUV 580 4MATIC. 

 

With the EQS SUV 580 4MATIC, Mercedes-Benz offers six BEV across the portfolio comprising the EQA, EQB, EQE SUV, EQS SUV, EQS sedan and the ultra-luxury Mercedes-Maybach EQS SUV 680. With the EQS SUV, Mercedes-Benz remains on track of implementing its strategy of accelerating to a ‘sustainable and digital future’ faster, with a strong BEV portfolio, as more customers explore BEV
adoption in the luxury segment. 

 

Mercedes-Benz also announced the start of local production of the EQS SUV 580 4MATIC from its state-of-art manufacturing facility in Chakan, Pune. India becomes the first market outside USA, to start the local production of the EQS SUV 580, anywhere in the world. The EQS SUV 580 4MATIC will be the second locally manufactured BEV in India from Mercedes-Benz after the EQS 580 luxury sedan. Mercedes-Benz accomplishes the distinction of being the only luxury car manufacturer in India, to locally produce two world-class BEVs from its production facility. Starting the local production of the EQS SUV 580 4MATIC outside of USA, is a significant milestone in Mercedes-Benz’s 30 years of history in India: highlighting the Three-Pointed Star’s global manufacturing prowess and underlining a deep commitment for the Indian market and customers.  

 

Vyankatesh Kulkarni, Executive Director and Head of Operations, Mercedes-Benz India
said, “Local production of the second world-class BEV from our manufacturing facility in Pune, is an immensely proud moment for our highly experienced and dedicated team. This success emphasizes our core technical skills, flexibility at production, ongoing commitment to develop our plant, various technological processes, and our incredible team for the future. To embrace future manufacturing needs in Electric Transformation, we leverage high-voltage technology know how and intensified data-driven strategies to bring digitalization to the forefront of the shop floor, acknowledging that our people drive our innovation and success. This accomplishment also underlines our global standard practices in quality, with an unwavering focus on sustainability across our products, plant, and
supply chain. It showcases our manufacturing prowess, developed over decades, and our expertise in complex assembly processes to produce high-end, sophisticated BEVs like the EQS SUV 580.”

 

EQS SUV Customers: Combining progressive technology, unparalleled luxury, and ample space with sustainability at its heart, the new EQS SUV 580 4MATIC is designed for those who are pioneers in their fields and aspire to live a futuristic and altruistic life. The EQS SUV 580 4MATIC will also strongly appeal to a diverse set of customers including families with active lifestyle, love for adventures and to tech savvy young professionals desiring for a luxury BEV SUV. EQS SUV offers exceptional space,
comfort, and connectivity for up to seven passengers within its AMG Line exterior and the luxurious interior. Equipped with powerful electric motors, responsive 4MATIC all-wheel drive, and an intelligent OFFROAD driving mode, the EQS SUV 580 4MATIC is capable of handling light terrain with ease while providing a premium driving experience.

 

Mercedes-BenzLeading the Charge in Luxury Electric Mobility

Mercedes-Benz’s Battery Electric Vehicle (BEV) portfolio in India is experiencing steady growth and increased sales penetration. With a lineup that includes six BEVs, ranging from the EQA SUV to the luxurious Maybach EQS SUV, Mercedes-Benz continues to meet a diverse range of customer needs. The addition of the EQS SUV further enriches this lineup, offering a comprehensive selection of electric vehicles for those who lead a futuristic and altruistic lifestyle.

 

Production Highlights of EQS SUV 580 4MATIC local production:

·Flexible Manufacturing: The unified production model of ICE & EV under one roof not only enhances efficiency but also allows us to swiftly respond to market demands. By integrating new EQS SUV in existing flexible production facility, we ensure seamless operations and optimal resource utilization.

 

·Complex Supply Chain Process: Mercedes-Benz's EQ global production network and its complex supply chain extends to different/various regions. Supply chain for EQS SUV 580 4MATIC is a dynamic ecosystem where raw materials are sourced from USA and Europe. This sophisticated orchestration demands flawless coordination, real-time data integration, ensuring customer demands are met with precision

 

·Complex battery fitment processes: The new battery for the EQS SUV 580 4MATIC sets standards in terms of performance, efficiency and charging capacity. Mercedes-Benz India has implemented an innovative, safe and efficient Battery assembly process, which delivers on the philosophy of “First Time Right “ production and quality assurance processes

 

·MBUX fitment:  One of the standout features of the EQS SUV 580 4MATIC is the MBUX Hyperscreen. This stunning digital panel including the whole cockpit is assembled in the plant. Mercedes-Benz India has pushed the boundaries of innovation to realize high performing assembly processes at every stage of production.  

 

·Sustainability: At Mercedes-Benz, we are driven by an unwavering commitment to innovation, shaping the future with cutting-edge processes that place both safety and sustainability at the forefront of everything we do. A prime example of this vision is our adoption of the advanced R-1234yf refrigerant gas, which not only elevates performance but also represents a leap towards environmental responsibility compared to traditional refrigerants. Lowest Global Warming Potential number and its unique composition to out-perform in cold as well as hot weather conditions are few of many advantages of the new environment friendly AC gas: R-1234yf.

 

·Training and upskilling: To enhance our cutting-edge technological products and advanced manufacturing processes, our workforce is empowered with a unique blend of traditional craftsmanship and forward-thinking expertise. Mastering skills such as EE-Software, advanced battery technologies, and high-voltage architecture, our team is redefining the future of manufacturing, seamlessly integrating innovation into every facet of production.

 

 

ANNEXURE:

Product Highlights of the new Mercedes EQS SUV 580 4MATIC

 

Exterior Design: The EQS SUV showcases a bold and commanding presence with its elevated stance and AMG line design. It shares the long wheelbase (126.4 inches) with the EQS Sedan but stands over 7.8 inches higher, enhancing its SUV profile. Its design includes SUV-specific aerodynamic optimizations such as a smooth underbody and a closed radiator shutter. These features not only contribute to its visual appeal but also enhance its aerodynamic efficiency, combining elegance with high-performance functionality.

 

Interior Design: Inside, the EQS SUV 580 4MATIC offers a luxurious and spacious environment tailored for ultimate comfort. The vehicle can accommodate up to seven passengers, with electrically adjustable second-row seats provided as standard. The trunk has a generous capacity, able to fit up to four golf bags. Additionally, an optional third row with two individual seats can be added for
increased flexibility. The interior features high-quality materials and advanced design elements, creating a refined and comfortable space for all occupants.

 

Exceptional Aerodynamics: The EQS SUV 580 4MATIC benefits from aerodynamic insights derived from the EQS Sedan, which holds the title of the most aerodynamically efficient production car. The SUV's design incorporates a smooth underbody and optimized flow details, achieving a unique blend of spaciousness and aerodynamic efficiency. This advanced aerodynamic design enhances both
performance and range, reflecting Mercedes-Benz’s commitment to cutting-edge technology and efficiency.

 

Redefining In-Car Entertainment: The EQS SUV 580 4MATIC features the MBUX system with intelligent software that adapts to user preferences, presenting key applications in the field of vision using a "zero layer" interface. The MBUX Hyperscreen, spanning nearly the entire dashboard, includes a 12.3-inch OLED display for the front passenger, allowing dynamic content with intelligent dimming to ensure driver focus. Additionally, the Burmester 3D Surround sound system with Dolby Atmos®
delivers a groundbreaking audio experience, creating a 360-degree sound environment that enhances spatial awareness and immersion by positioning individual audio elements around the listener.

 

Advanced Electric Drive Train: The EQS SUV 580 4MATIC is equipped with a state-of-the-art electric drive train (eATS) on the rear axle.  With an additional state-of-the-art electric drive train (eATS) on the front axle there is 4MATIC all-wheel drive. The Torque Shift function allows for intelligent, continuously variable distribution of drive torque between the front and rear electric motors,
optimizing efficiency and performance. The electric motors are permanently excited synchronous motors (PSM), offering high power density, excellent efficiency, and consistent power delivery.

 

Powertrain and Performance: Powering the EQS SUV 580 4MATIC are robust electric motors coupled with a responsive 4MATIC all-wheel drive system, which ensures excellent traction and
stability. The vehicle features an intelligent OFFROAD driving mode, allowing it to tackle light terrain with ease. This combination of powerful performance and advanced technology ensures that the EQS SUV delivers a premium driving experience both on and off the road.

 

Chassis and Suspension: The EQS SUV 580 4MATIC is equipped with a sophisticated chassis featuring a four-link axle at the front and an independent multilink suspension at the rear. The standard AIRMATIC air suspension with continuously adjustable damping (ADS+) allows for a ground clearance increase of several centimeters. Rear-axle steering with up to 10 degrees of movement enhances maneuverability, while the DYNAMIC SELECT modes—ECO, COMFORT, SPORT, and INDIVIDUAL—enable drivers to tailor the driving experience. The OFFROAD mode provides additional capabilities for off-road driving, enhancing the SUV’s versatility.

 

Commitment to Sustainability: Mercedes-Benz’s commitment to sustainability is evident in the EQS SUV 580 4MATIC production, which focuses on reducing environmental impact. The vehicle is a significant step towards achieving a climate-neutral car fleet and incorporates practices supporting intelligent resource conservation and responsible circular economy initiatives. This aligns with Mercedes-Benz’s vision for a sustainable and future-ready automotive industry.

 

Key Technical Data:

Media Contact:

 

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477

 

FleishmanHillard India:

Soumi Sriram | Soumi.sriram@fleishman.com | +91 98195 45378

Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

 

About Mercedes-Benz India

 

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

 

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the flagship luxury electric vehicle– EQS 580 sedan.

 

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio, including the ‘Made in India’ EQS 580, EQB SUV, EQE 500 4MATIC SUV and EQA 250+ (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

 

Mercedes-Benz achieved its highest fiscal sales ever in India, with 18,123 units sold in FY 2023-24 (FY 2022-23: 16, 497 units; +10%) and highest-ever H1 (2024) in India with record sales of 9262 units (H1 23: 8528; +9%). For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.