Highlights 2025 Sales Performance:
• Mercedes-Benz India delivered 19,007 units in CY 2025 (19,565 units in CY 2024). Best-ever year in terms of revenue.
• Top-End Vehicles (TEV) portfolio comprising the exclusive S-Class, Mercedes-Maybach and AMG demonstrated exceptional resilience with 11% yoy growth, and 25% sales penetration
• The high-performance AMG portfolio grew by a strong 34% yoy, reflecting the growing aspiration for the wide range of AMG performance vehicles
• Mercedes-Benz India’s BEV portfolio sustained the growth momentum with 12% yoy growth, while comprising 20% of all top-end Mercedes-Benz sold in India
• 70% of all Mercedes-Benz BEVs sold in 2025 belong to the top-end segment, priced between Rs.1.25 crore to 3.1 crore. Top-end BEVs comprise the EQS SUV, EQS Sedan, Mercedes-Maybach EQS SUV and the Mercedes-Benz G580
• Long wheelbase E-Class continued to outsell its category, retaining strong customer loyalty, being ‘India’s most desired and highest selling luxury car’
• The EQS SUV remains Mercedes-Benz’s highest selling luxury BEV in India
• Entry luxury, Core and Top-End contributed 13%, 62% and 25% respectively to the overall CY 2025 sales volume
• Mercedes-Benz sedan portfolio contributed strongly to sales with sustained demand for the C-Class, LWB E-Class, S-Class and Mercedes-Maybach S-Class limousines
• Robust performance from the SUV segment buoyed by rising demand for the entire portfolio comprising GLA, GLC, GLE, GLS, Mercedes-Maybach GLS and the iconic AMG G63 SUV 
• Mercedes-Benz’s ‘Entry Luxury’ portfolio witnessed a decline of 20% year-over-year, taking down the share to 13% of overall volumes. This is in line with the brand’s strategy of not compromising product substance or participating in price competition in the market.
 

Mercedes-Benz to launch 12 new products in 2026
In 2026, Mercedes-Benz plans 12 new cars for India, including new models and some with no predecessor, in addition to launching facelifts. Many of these products will comprise Top End Vehicles and new BEVs.

This product extravaganza reiterates Mercedes-Benz’s commitment to cater to an evolving customer set that desires the best products, technology, and experiences. Mercedes-Benz will debut the much- awaited CLA BEV introducing MB.OS.

Mercedes-Maybach GLS: Local Manufacturing of Ultra-Luxury SUVMercedes-Benz India has announced the start of local production of the Mercedes-Maybach GLS at its world-class manufacturing facility in Pune. This marks a significant milestone in the brand's manufacturing capabilities in India, making India the first market outside USA to locally produce the ultra-luxury Mercedes-Maybach GLS.
 

The decision reinforces India's strategic importance as being among the Top 5 global markets for Mercedes-Maybach, witnessing increasing demand for top-end ultra-luxury vehicles. The local manufacturing initiative will enable faster delivery timelines and enhanced customer access to this pinnacle of craftsmanship on wheels.
 

Since its India debut in June 2021, the Mercedes-Maybach GLS has established itself as a highly aspirational SUV in the country, consistently witnessing strong demand from eminent customers looking for the ultimate Mercedes-Maybach experience in a luxurious SUV format. The ultra-luxurious vehicle is currently retailed in India as a CBU (Completely Built Unit) import.
 

MB.CHARGE Public: Unified Charging Ecosystem
 

Mercedes-Benz India launched the 'MB.CHARGE Public’, a comprehensive digital service that provides all Mercedes-Benz EV customers across India with access to a unified charging network via the Mercedes- Benz app & RFID code. The service integrates multiple charging partners, offers real-time charger availability, seamless payment solutions and charging history tracking. Customers must activate ‘MB.CHARGE Public’ and ‘Display of charging station services’ via the Mercedes-Benz app or OneWeb portal with their existing Mercedes me ID.
 

MB.CHARGE Public is one of the largest and most established public charging networks in the world, giving Mercedes-Benz customers seamless access to a truly global charging ecosystem. With more than 350,000 active users and over 3.3 million charging points worldwide, the network has already proven its scale, reliability, and customer acceptance across multiple markets. Today, MB.CHARGE Public is available in 37 countries, offering widespread accessibility and a consistent charging experience wherever customers travel.
 

MB.CHARGE Public, provides the customers with a complete end-to-end integration flow, right from finding a charging point to the payment process, all in a single ecosystem. Customers can now charge their EV across 9000+ DC charging points in India, as Mercedes-Benz has partnered with multiple charge point operators including Jio BP, Chargezone, Chargemod, Zeon charging and all Mercedes-Benz dealership chargers.
 

The service offers convenient authentication options—via the Mercedes-Benz app, or with the MB.CHARGE Public RFID card—before charging. Exact prices per kilowatt-hour as well as the estimated cost to reach the maximum charge level are displayed. Each charging process is billed by a payment link automatically via SMS and e-mail after the charging session is completed. Customers can conveniently pay via all payment options including credit/debit cards, all UPI apps.
 

30 new luxury touchpoints in 2026
Mercedes-Benz India will enhance its presence with 15 new luxury touchpoints in 2026 in 3 new markets, and enhance 15 existing touchpoints according to new architecture standards.Mercedes-Benz Franchise Partners will continue to invest over Rs. 450 crore, ensuring the Mercedes- Benz retail network remains world-class.
 

Streamlining Sales and Customer Journey: Creating an ‘1 Customer Unit’ Experience | 3 Clicks to Finance
 

Mercedes-Benz India has successfully streamlined its Sales and Customer Journey functions to create ‘1 Customer Unit’, that delivers seamless customer experiences across sales, service, and finance. This strategic optimization enables customers to access comprehensive automotive solutions through a single touchpoint, allowing for better alignment of strategic objectives, faster go-to-market for bundled offerings, and more efficient resource deployment reflecting Mercedes-Benz's commitment to customer- centricity.
 

For customers, rather than navigating multiple touchpoints for vehicle selection and financing, they will now benefit from a single-window approach where tailored financial solutions are integrated into the purchase journey from the very first interaction.
 

This unified framework will enable more personalized ownership packages, combining vehicle financing, insurance, extended warranty, and service plans—designed around individual customer needs. The result is a smoother, more convenient path to luxury car ownership, with faster processing, cohesive communication, and a consistent brand experience that reflects the hallmark standards of the Three- Pointed Star.
 

3 Clicks to Finance:
Mercedes-Benz India is creating a fully digital, customer-led onboarding journey with validation from authorized ‘golden source’ databases, as part of the company’s digital transformation roadmap. This initiative will enhance data accuracy and regulatory compliance, significantly reduce turnaround time and deliver a seamless, intuitive experience for customers.
 

ANNEXURE

GLS Maybach

The technical details of the Mercedes-Maybach GLS are as follows:

Key Highlights:

• First-Class rear compartment: Travelling like in a private jet. Enjoy ultimate comfort with two individual seats, a full-length center console that doubles as a mobile office and easy access to the integrated MBUX rear tablet for productive work or relaxed travelling.

• E-ACTIVE body control: Drive with effortless elegance on any road. This fully active suspension delivers unmatched comfort, precision and dynamic handling; while offering exceptional off-road capability.

• MANUFAKTUR Leather Package: Immerse yourself in pure elegance. The finest nappa leather surrounds throughout the interior - from exclusive upholstery cushions for the Executive seats to the roof liner. The MANUFAKTUR leather package elevates cabin to a new level of luxury.

• MANUFAKTUR Exclusive Leather Package: Elevate your interior with the MANUFAKTUR Exclusive Leather package.Even the window frame is upholstered in the finest nappa leather. The side instrument panel covers are also clad in the respective equipment colour.

• Burmester® high-end 3D surround sound system: Experience legendary sound expirience with 29 speakers and 1610 watts of power. Enjoy customizable 3D sound at every seat and immerse yourself in music with Dolby Atmos® quality.

• ENERGIZING Package Plus: Experience ultimate comfort: seat climate control and multi-contour seats with massage function complement the ENERGIZING Comfort control. Your vehicle can keep you vitalised and pampered throughout your journey

• Folding tables in the rear: Two leather-finished folding tables add elegance and convenience, turning your First-Class rear suite into a refined workspace in seconds.

• Refrigerated compartment: Enjoy chilled drinks anytime. The 9.6-litre refrigerated unit seamlessly integrated into the rear armrest keeps refreshments within easy reach for ultimate comfort.

• Holder for champagne flutes: The bespoke flute holders in the refrigerated compartment and in the rear center console are perfectly matched to the exclusive Maybach champagne flutes.

• GUARD 360° vehicle protection Plus with Digital Extras: offers all-round monitoring of thevehicle's surroundings with anti-theft alarm and emergency key deactivation.

• 23-inch Maybach 5-hole forged wheels: ceramically high-sheen-polished including fully integrated wheel bolt cover. 

• Duel Tone paint: The hallmark of Maybach elegance, the signature two-tone finish embodies exclusivity, masterful craftsmanship, and timeless sophistication.

EQS SUV

EQS SUV 450
The EQS SUV 450 now offers an even more dynamic and luxurious presence with the addition of the AMG Line.
This enhancement brings a sportier aesthetic and refined details, previously available only on the EQS SUV 580, allowing customers to experience heightened visual appeal and performance-inspired styling.

Furthermore, to ensure supreme comfort for all occupants, the EQS SUV 450 will now feature active Rear Seat Ventilation, this enhancement signifies a broader integration or an upgraded active system, ensuring optimal climate control and comfort for rear passengers on every journey.

With the introduction of 7-seat configuration, the two features Energizing air control plus and Spare wheel will not be available with the EQS SUV 580. These changes are linked to packaging constraints and space optimization required to accommodate the third-row seating.
 

Key highlights:

• AMG Line - Make an uncompromising statement with athletic presence of AMG bodystyling and 21" AMG light-alloy wheels. The AMG front apron in A-wing design and the rear apron with chrome accents make a powerful impression. 

• AMG multi-spoke alloy wheels - Light-alloy wheels aerodynamically optimised, painted in high-gloss black with a high-sheen finish

• Rear Seat Package Plus - Extremely comfortable journeys in the 2nd seat row: in addition to the standard Rear Seat Package, you also receive seat ventilation for the outermost seats. With the MBUX rear tablet, passengers can control the vehicle's comfort functions and MBUX multimedia system.

 

EQS SUV 580:

The EQS SUV 580 reaffirms its exceptional versatility with the highly sought-after 7-seat configuration. This option, which was earlier sold out, allows for increased passenger capacity without compromising on luxury or space, making the EQS SUV 580 an even more compelling choice for families and those requiring flexible seating arrangements.

In line with our commitment to ultimate passenger comfort, the EQS SUV 580 also receives the addition of active Rear Seat Ventilation, and this update emphasizes an upgraded active system, providing a consistently pleasant and refreshing environment for rear occupants.

With the introduction of 7-seat configuration, the two features Energizing air control plus and Spare wheel will not be available with the EQS SUV 580. These changes are linked to packaging constraints and space optimization required to accommodate the third-row seating.

 

Key highlights:

• 3rd row of seats - The fully-fledged 3rd row of seats for 2 additional passengers can be quickly folded in and out at any time. This way you can use flexibility according to your needs. With the EASY-ENTRY system, passengers can sit comfortably in the 3rd row.

• Rear Seat Package Plus - Extremely comfortable journeys in the 2nd seat row: in addition to the standard Rear Seat Package, you also receive seat ventilation for the outermost seats. With the MBUX rear tablet, passengers can control the vehicle's comfort functions and MBUX multimedia system.

 

Media Contact:
Mercedes-Benz India:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com 
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

About Mercedes-Benz India:
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes- Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

• Ex-showroom price adjustments up to 2% effective 1st January 2026 across Mercedes-Benz model range

• Price hike driven by increased material costs, inflationary pressures, and logistics expenses leading to higher operational costs for Mercedes-Benz

• These rising expenses have been creating substantial pressure on Mercedes-Benz’s business operations necessitating price correction

• Mercedes-Benz is absorbing the majority of cost pressures, passing a nominal portion to the market

• This price correction has been necessitated to offset rising operational costs for sustainable business

• Adjustment quantum varies by model based on local content versus import dependency

• With tailored financing options, Mercedes-Benz Financial Services offset price impact of the majority of financed purchases, providing smart solutions to enhance overall ownership experience

 

Pune: India's most desirable luxury carmaker Mercedes-Benz India today announced a pricing adjustment across its entire model range, effective from 1st January 2026. The price correction capped at 2%, reflects sustained forex pressures that have characterised the luxury automotive landscape throughout 2025. In addition, rise in input costs, commodity prices, increased logistical expenses in combination of inflationary pressures have been creating significant pressure on the company’s bottom line, necessitating a price correction.

 

Throughout 2025, the Euro-INR exchange rate has traded persistently above INR 100 mark, representing a significant deviation from earlier period. This currency environment has created substantial cost pressures across the supply chain, affecting both imported components for local assembly, as well as import of CBU (completely built vehicles). Despite the company's aggressive localisation strategy, which continues to absorb bulk of increased costs, a selective price adjustment has become essential to maintain operational sustainability.

 

MBFS structures solutions for affordability:

Recognizing that product substance and price underpins the luxury automotive market, Mercedes-Benz Financial Services has developed tailored financial products to mitigate any EMI impact from this price adjustment. With 80% of Mercedes-Benz purchases in India involving financing, and MBFS directly facilitating approximately 50% of total brand sales, Financial Services plays a pivotal role in driving ownership ecosystem for Mercedes-Benz.

 

Media Contact:

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India:

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

• SKYLine ensures a seamless and transparent journey across every touchpoint — from appointment booking to vehicle delivery

• Powered by automation and AI-driven analytics, it offers personalized and proactive service experiences, real-time status updates, and quick turnaround time that enhance convenience and trust

• The integrated Customer Portal provides one unified 360° view of service history, invoices, and campaign information, making the ownership experience effortless and engaging

• Partnership with Indian technology major Zoho reflects Mercedes-Benz India's commitment to deliver state-of-art customer journey and seamless ownership experience developed locally

• Developed entirely in India over two years, SKYLine digitises the complete service journey across Mercedes-Benz's nationwide dealership network

• The platform enables real-time service tracking, digital estimate approvals, and seamless customer communication enhancing customer experience

• Now live across all Mercedes-Benz dealerships in India, it replaces legacy systems with new age integrated digital infrastructure

• ‘SKYLine’ roll-out backed by over 5,000 man-days of user acceptance testing and 3,000 man-days of training

 

Pune: Mercedes-Benz, India’s most desirable luxury automobile brand today, announced the launch of ‘SKYLine’, a ‘Made in India, for India’ bespoke end-to-end Dealer Management System (DMS) developed grounds up, in partnership with Zoho. Built on Zoho CRM and implemented by Zoho’s Enterprise Business Solutions (EBS) team, SKYLine redefines seamless customer journey by offering unique customer benefits from vehicle reception to vehicle delivery. SKYLine combines dealer-level autonomy with centrally governed processes, delivering a fully digitized and integrated platform across Mercedes-Benz India’s nationwide dealership network, elevating customer ownership experience significantly.

 

Designed to modernize operations and elevate customer experience, SKYLine digitizes the entire service lifecycle from booking to delivery through real-time data integration, streamlined workflows, and unified backend operations. The result is enhanced operational efficiency, transparency, and a premium, brand-aligned experience for both customers and dealers.

 

Now live across all dealerships in India, SKYLine marks a transformational shift from legacy infrastructure to a cutting-edge decentralized architecture. Each Mercedes-Benz dealership will now operate on its own dedicated Zoho CRM instance, enabling autonomy while ensuring compliance with centrally defined standards. SKYLine seamlessly integrates with Mercedes-Benz’s legacy HQ systems without requiring any changes at the HQ end, enabled by a robust transformation layer co-developed with Zoho to manage all downstream communication.

 

To achieve this vision, Mercedes-Benz India needed to balance dealership autonomy with OEM-level control and enterprise-wide standardization while addressing the constraint of not modifying HQ systems. Zoho addressed these requirements by co-creating a vertical, multi-instance architecture powered by Zoho CRM and Qntrl, its workflow orchestration platform. The middleware layer, developed in tandem with Qntrl, enables real-time synchronization across systems and regions by supporting REST, SOAP, file-based, and other legacy protocols.

 

“SKYLine is a technology marvel born of close collaboration and co-creation. When Mercedes-Benz India came to us with a vision that had no off-the-shelf solution, we saw an opportunity to build something truly unique. Together, we have built a decentralized platform that empowers each dealership with autonomy, while maintaining central control and real-time HQ integration. To meet these complex needs, we co-developed middleware capabilities alongside our evolving Qntrl platform, enabling seamless communication across legacy protocols. This project reflects what’s possible when product teams and customers come together with a shared sense of purpose and a commitment to solving real-world challenges.” Mani Vembu, CEO, Zoho

 

SKYLine now orchestrates the full spectrum of customer service processes comprising:

Service booking, digital check-in, vehicle inspection, real-time estimate approvals (to be activated soon), job card creation, skill-based technician assignment, live job tracking, proactive communication, quality control, and post-service feedback collection.

These connected workflows replace fragmented systems with a seamless, paperless customer journey. Beyond service, SKYLine streamlines diverse dealership operations including courtesy car management and pre-owned vehicle refurbishment and resale.

 

Dealerships can track courtesy car availability via a visual dashboard, while pre-owned workflows centralize one of the fastest-growing business segments. Embedded analytics provide real-time insights to both dealership managers and OEM stakeholders, enabling informed, data-driven decisions.

 

The rollout was backed by over 5,000 man-days of user acceptance testing and 3,000 man-days of training, ensuring strong adoption across all locations. Zoho EBS led the end-to-end delivery, from design to post-implementation support, while engineering secure middleware integrations that enabled seamless data exchange with Mercedes-Benz’s European HQ systems. This included advanced data transformation, asynchronous processing, and multi-protocol communication, making SKYLine one of the most technically complex and strategically significant DMS deployments in the region.

 

Media Contact:

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India:

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

• All-new 3.0L Inline 6-cylinder engine that delivers 270 kW and 750 Nm torque now with 48V Mild Hybrid technology with additional 15 kW assist

• Equipped with the latest MBUX NTG7 infotainment system, offering seamless connectivity and an intuitive user interface, including Augmented Reality Navigation

• The luxurious interior features two-tone Nappa leather, Burmester 3D Surround Sound with Dolby Atmos, high-quality materials, and a customizable ambient lighting system

• Unique MANUFAKTUR upholstery options and MANUFAKTUR paint options available in addition to the standard options for added customization

• The new off-road cockpit on the dashboard offers easy access to all off-road functions and features, strategically repositioned for effortless accessibility

• The technology package enhances the new Mercedes-Benz G 450d with a more comprehensive suite of ADAS functions

• Inspired by the G-Class, Mercedes-Benz India will soon kick-start an exciting ‘Mercedes- Benz G-Tribe Escapade’ with exciting drives scheduled from India to Thimphu, Punakha and Paro for select customers

• The Mercedes-Benz G 450d starts at Rs. 2.90 Cr. onwards. (Prices all-India ex-showroom)

• In its first allocation, only 50 exclusive units of the G 450 d will be made available to select customers in India

 

Pune: India’s most desirable luxury carmaker Mercedes-Benz today, launched the all-new G-Class 450d, featuring the most powerful diesel engine in Mercedes-Benz portfolio. With the G450d, Mercedes-Benz now offers in India, a diesel, a petrol and an electric powertrain to the iconic G-Class portfolio. The G 450d introduces a perfect combination of a powerful yet efficient diesel, underlining the powertrain diversity of the G-Class range in India, comprising an AMG, and electric and now a diesel powertrain with ISG technology.

 

The G 450d represents a powerful combination of legendary off-road capability, dynamic performance and exquisite luxury with MANUFAKTUR offering, setting a new standard in the top-end luxury SUV segment, while staying true to the timeless G-Class design ethos.

 

The Mercedes-Benz G-Class continues to solidify its status as an automotive icon with significant enhancements that elevate both performance and luxury. This latest generation G 450d excels in all conditions, featuring an electrified drive system that improves overall performance and a modern driver assistance system for enhanced safety. The Mercedes-Benz G 450 d stands out among topperforming off-road vehicles, boasting of a powerful 3.0L inline 6-cylinder engine that delivers 270 kW and 750 Nm of torque. The all-new G 450d accelerates from 0 to 100 kmph in just 5.8 seconds.

 

The all-new G-Class benefits from more than 45 years of experience and expertise in the off-road segment. The off-road vehicle icon continues to rely on proven ladder-frame construction, three mechanical differential locks and the combination of double wishbone independent front wheel suspension and a rigid rear axle. High ground clearance and long-travel suspension form the basis for the off-road characteristics.

 

The remarkable values underscoring the off-roading character of the G450d are as following:

 

• Up to 100% gradeability on suitable surfaces

• Ground clearance between the axles of at least 241 mm

• Maximum fording depth of 70 cm for water and mud

• Stable driving on sideward slopes of up to 35°

• Approach and departure angles of 31° at the front and 30° at the rear (without trailer hitch)

• Breakover angle of 26°

 

Distinctive design elements include a new bumper with four vertical louvers integrated into the air inlets. The refreshed front bumper design, along with new A-pillar cladding and a roof-edge spoiler lip, enhances aerodynamics and acoustic comfort. The new G-Class evolves with the times - yet remains unmistakably true to its iconic character.

 

Inside, the redesigned off-road cockpit and the advanced MBUX infotainment system with augmented reality navigation ensure a technologically advanced and luxurious driving experience, making the G 450d a perfect blend of tradition and innovation.

 

The Mercedes-Benz G 450d offers an unrivalled driving experience, showcasing the perfect blend of performance, style and comfort. It embodies the spirit of adventure with advanced engineering and luxurious touches, ensuring every journey is extraordinary. The G 450d’s design is a testament to the iconic G-Class’s heritage, reflecting both strength and elegance.

 

MANUFAKTUR represents a realm of nearly limitless customisation, showcasing the boundless potential in design and luxury. The all-new G 450d brings to bear its widest portfolio to date, featuring materials selected with the utmost care for their superior quality.

 

This selection is complemented by unparalleled craftsmanship, ensuring each detail is executed with precision and artistry. It has upgraded upholstery, the invigorating Energizing package, and the comfort of multi-contour seats – all tailored to enhance your driving experience.

 

The G-Class has a storied history of blending luxury and off-road prowess. Established in 1979, this iconic model series has evolved from a rugged off-roader to a symbol of luxury and performance, captivating enthusiasts along the way. The Mercedes-Benz G 450d embodies this legacy by merging traditional craftsmanship with cutting-edge technology, creating a new chapter in G-Class history.

 

It now offers the most diverse drive portfolio of all time and almost limitless customisation options, while retaining its unmistakable off-road character and unique appearance.

 

ANNEXURE

 

Highlights of the new Mercedes-Benz G 450d

 

Powerful Performance:

The G 450d is powered by all new six-cylinder inline diesel with a 48-volt on-board electrical system and an integrated starter generator (ISG), providing support at lower engine speeds with an additional 15 kW. The unit delivers 270 kW and torque of 750 Nm. From a standstill, the G 450d accelerates to 100 kmph in just 5.8 seconds, with a top speed of 210 kmph.

 

Distinctive Design:

The G 450d features the classic G-Class silhouette, with a new radiator grille with four horizontal louvres instead of the previous three. In addition, there are redesigned front and rear bumpers with the front ones featuring a new refreshed look. The vehicle is available with 20-inch AMG alloy wheels in high gloss black with high sheen finish.

 

Advanced Technology:

Equipped with the latest MBUX NTG7 infotainment system, the G 450d offers 12.3-inch driver and multimedia displays with touch control, smartphone integration via Wireless Android Auto® or Apple CarPlay™, and USB-C ports for mobile devices. The MBUX Augmented Reality for Navigation superimposes graphical navigation information onto live images, enhancing driver assistance in complex traffic situations.

 

Body and Suspension:

The all-new G-Class benefits from around 45 years of experience and expertise in the off-road segment. The off-road vehicle icon continues to rely on proven ladder-frame construction, three mechanical differential locks and the combination of double wishbone independent front wheel suspension and a rigid rear axle. High ground clearance and long-travel suspension form the basis for the off-road characteristics. The suspension on the all-new G-Class includes adaptive adjustable damping as standard, providing greater control off-road.

 

DYNAMIC SELECT with three additional off-road driving programmes:

With DYNAMIC SELECT, the vehicle characteristics of the all-new G-Class can be adjusted at the touch of a button and in just a few seconds. The system changes the driving characteristics of the engine, transmission, suspension, ESP® and steering. The on-road driving programmes “Comfort”, “Sport”, “Eco” and “Individual” are easy to set using the DYNAMIC SELECT switch.

 

New Offroad Cockpit:

The redesigned off-road control unit provides an overview of essential information for off-road driving in both the driver and central multimedia displays, including vehicle positioning, compass, altitude, steering angle, tire pressure, and temperature, as well as the status of the differential locks. The "Transparent Hood" function can be selected via the off-road menu.

 

Exclusive and Dynamic Interiors:

The interior features AMG line interior theme with Nappa leather upholstery, sporty metal structure trim accents, and a customizable ambient lighting system, including ambient lighting for the air vents. The Burmester® 3D Surround Sound System with Dolby Atmos and 18 speakers and 760W output, complete with an illuminated satellite loudspeaker in the headliner, enhances the luxurious atmosphere.

 

MANUFAKTUR–Extensive Customization:

The MANUFAKTUR range allows for extensive personalization, offering exclusive paint colours and interior elements like spare wheel rings, seat trims, decorative stitching, and more. Customers can choose from host of unique upholstery options and wide range of paint options, providing nearly limitless customization possibilities.

 

Advanced Safety Features:

The G 450d includes a suite of advanced safety technologies, including active brake assist, lanekeeping assist, and 360-degree camera systems, ensuring peace of mind on every journey.

 

Exceptional Noise Comfort:

Designed with comprehensive noise and vibration control, the G 450d features enhanced insulation and acoustic glass for a serene cabin environment.

Introducing the G-Tribe Escapade Experience

 

Mercedes-Benz, in collaboration with Cougar Motorsport, is launching the inaugural G-Tribe Bhutan Escapade, an exhilarating SUV adventure designed exclusively for customers and inspired by the iconic G-Class. Scheduled between November and December 2025, the escapade spans three thrilling journeys from India to Thimphu, Punakha, and Paro in Bhutan. Customers will take the wheel of a specially curated fleet of Mercedes-Benz SUVs - including the AMG G 63, G 580, EQS SUVs, GLS, GLE 450 4MATIC, and AMG GLE 53 4MATIC+ Coupé - and experience breathtaking Himalayan landscapes, rich culture, and gourmet moments. This promises an unforgettable exploration of luxury, versatility, and the iconic terrain-conquering spirit of the G-Class.

 

Media Contact:

 

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Pune: India’s most desirable luxury car maker Mercedes-Benz today, announced its best-ever September sales, growing by a robust 36% compared to September 2024. The record monthly sales is strongly driven by Government’s GST 2.0 reforms which buoyed customer interest and resulted in increased purchase, that has been on hold since middle of August. The GST 2.0 reforms is reflected in the Navratri Sales, which witnessed ~2500 units retailed in the nine days of the festival, making it the highest ever Navratri sales for Mercedes-Benz in India.

 

The highest ever September 2025 sales also drives Mercedes-Benz’s highest ever Q2 FY 25-26 sales performance with 5119 units retailed. The best-ever sales performance in Q2 FY 25-26 was buoyed by steady demand across ‘Core Luxury’ and ‘Top-End Luxury’ vehicles. The sales momentum in Q2 FY 25-26 was driven by growth in the top-end luxury BEV portfolio, which continued its penetration of 8% in the overall sales volume of Mercedes-Benz India.

 

Strong demand for the Top-End Luxury segment: Best-ever monthly sales for GLS, AMG G63 SUVs and the EQS SUV in September 2025
Demand for Mercedes-Benz ‘Top-End’ luxury segment continued for the Q2 FY 25-26 with 25% penetration and 12% y-o-y growth. Top-End Vehicles comprising GLS, S-Class, Mercedes-Maybach, AMG G 63 continued to command customer preference with growing trends of hyper-personalization and customization. Mercedes-Benz’s bespoke ‘manufaktur’ range, offering personalized selection of high-quality equipment, exclusive appointments and craftsmanship, comprises 75% of all top-end luxury vehicles sold in India. AMG G 63 also registered its highest ever monthly sales despite a waiting period of more than 6 months.

 

Steady demand driving the ‘Core’ segment: Best-ever monthly sales for LWB E-Class, GLC and GLE SUVs
Mercedes-Benz’s ‘Core’ segment registered a growth of 10% in Q2 FY 25-26 with best-ever monthly sales for LWB E-Class, GLC and GLE SUVs in September 2025. ‘Core Segment’ continued to play an important role with 60% penetration in Mercedes-Benz India’s overall sales in India. The success of the LWB E-Class remains unchallenged in India, making it the highest selling luxury car in India with a 47% y-o-y growth for the luxury sedan in the Q2 FY 25-26 period.

 

Entry Luxury Segment:
Mercedes-Benz ‘Entry Luxury’ portfolio comprising the A-Class sedan and the GLA SUV continue to offer high product substance in their respective segments, driving substantial value proposition for luxury customers. Mercedes-Benz Entry Luxury products are feature loaded underpinning a value- oriented sales approach that successfully caters to the growing aspirations of young customers. In Q2 FY 25-26, Mercedes-Benz ‘Entry Luxury Segment’ declined in a segment completely dominated by products available at a lower price point having market offers.

 

Top-End BEVs continue to drive Mercedes-Benz’s BEV growth:
Mercedes-Benz continued its BEV acceleration in India with a penetration of 8% to overall sales. The BEV portfolio grew by 10% with highest ever sales for the EQS SUV. The top-end G 580 Edition 1 with EQ Technology is already sold out for the year and bookings are now open for the next slot of deliveries.

 

(All sales figures of Mercedes-Benz India are that of retail sales)

 

Media Contact:

 

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

• 3.0-litre M 256M inline six-cylinder engine with double turbocharging produces 330 kW (449 hp) at 5,800-6,100 rpm and 560 Nm torque (briefly 600 Nm with over boost) at 2,200-5,000 rpm 

• Integrated starter-generator (ISG) provides additional 17 kW (23 hp) and 205 Nm for short-term boosting and feeds the 48-volt on-board electrical system 

• Latest generation MBUX with AMG-specific displays including "Classic", "Sport" and AMG exclusive "Supersport" mode featuring central round tachometer 

• Fully variable AMG Performance 4MATIC+ all-wheel drive with transition from rear to all-wheel drive occurring continuously 

• AMG SPEEDSHIFT TCT 9G transmission with adapted shift times, quick reactions, double-declutching function and multiple downshifts 

• AMG RIDE CONTROL chassis with steel suspension, sporty spring-damper set-up and adaptive adjustable damping selectable in three levels 

• Standard rear axle steering operates with maximum steering angle of 2.5 degrees for enhanced agility and stability 

• 0-100 km/h acceleration in 4.2 seconds with electronically limited top speed of 250 km/h (optional 270 km/h with AMG Driver's Package) 

• Five AMG DYNAMIC SELECT driving programmes: Slippery, Comfort, Sport, Sport+ and Individual for customised vehicle characteristics

• Combined fuel consumption (WLTP): 9.3-9.7 l/100km 

• The Mercedes-AMG CLE 53 4MATIC+ Coupé will be priced at INR 1.35 ex-showroom, all-India

 

Pune/Gurugram: India's most desirable luxury carmaker Mercedes-Benz today launched the spectacular Mercedes-AMG CLE 53 4MATIC+ Coupé, further strengthening its top-end luxury performance portfolio in India. The sporty, elegant two-door model combines the best of both worlds - the agility and sportiness of the C-Class with the space, elegance and status of the E-Class; delivering an unparalleled driving experience with a stunning road presence for performance enthusiasts.

 

Inline six-cylinder with integrated starter generator and electric additional compressor

 

The new CLE 53 4MATIC+ uses a comprehensively upgraded version of the 3.0-litre M 256M inline six-cylinder turbo engine. The facelift generation of the high-performance engine, now known as the M 256M, impresses above all with optimized combustion chambers with redesigned inlet and outlet channels, new piston rings, optimized injection and a new exhaust gas turbocharger. In conjunction with the new electric additional compressor, this offers an increase in boost pressure by 0.4 bar to 1.5 bar and thus a higher torque of 560 Nm in continuous operation and 600 Nm in overboost for up to 12 seconds.

However, what is more important than the absolute torque is the availability of it and the overall response of the engine. The improved electric additional compressor is responsible for this. It can now be operated almost continuously over a longer period of time. Drivers feel this especially in medium speed ranges. For this, the exhaust gas turbocharger was made larger for higher peak performance.

The new, second-generation integrated starter generator (ISG) is now integrated into the gearbox bell housing. As a central component of the 48-volt electrical system, it not only functions as an electrical generator, but also takes on hybrid functions. These include short-term boosting with 17 kW (23 hp) of power and 205 Nm of torque, recuperation, load point shifting, sailing and the almost imperceptible restart of the engine during the start-stop function.

 

Adapted switching times, high efficiency: AMG SPEEDSHIFT TCT 9G transmission

The 3.0-litre in-line engine is coupled with the AMG SPEEDSHIFT TCT 9G transmission, which impresses with adapted shift times, quick reactions, the double-declutching function and multiple downshifts. An upshift or downshift is implemented immediately. The transmission acts very spontaneously, especially in the "Sport+" driving programme and in manual mode. Dynamic acceleration manoeuvres and the adjusted shifting times are available, as is a fuel-saving driving style, depending on the driving programme selected.

 

Characteristics at your fingertips: AMG DYNAMIC SELECT

With the five AMG DYNAMIC SELECT driving programmes "Slippery", "Comfort", "Sport", "Sport+" and "Individual" the characteristics of the CLE 53 can be influenced at the touch of a finger. The differentiation ranges from efficient and comfortable to very sporty. Important parameters such as the response behaviour of the engine, transmission, chassis and steering are modified. Regardless of the AMG DYNAMIC SELECT driving programmes, the driver can switch directly to manual mode using the "M" button, to shift gears exclusively using the steering wheel shift paddles.

 

Fully variable AMG Performance 4MATIC+ all-wheel drive as standard

The fully variable AMG Performance 4MATIC+ all-wheel drive combines optimal traction for dynamic driving pleasure with a high level of driving safety under all conditions: on dry roads as well as on wet or slippery surfaces. The transition from rear to all-wheel drive and vice versa occurs continuously because the intelligent control is integrated into the entire vehicle system architecture. 

 

When driving moderately and in situations where all-wheel drive is not required, the front axle is completely decoupled. This increases efficiency. From the ESP Sport setting onwards, the driving behaviour is more rear-focused.

 

Independent AMG RIDE CONTROL suspension and three-stage steering

The AMG RIDE CONTROL chassis developed in Affalterbach is used for more agility, more neutral cornering behaviour and higher traction. The steel suspension with a particularly sporty spring-damper set-up and adaptive adjustable damping combines excellent driving dynamics with a high level of ride comfort. The damping on each wheel adapts to the current driving situation and road conditions quickly and precisely via separate valves for the tension and compression directions in the dampers. The damper characteristic curve can be preselected in three levels: "Comfort", "Sport" and "Sport+".

 

The standard rear axle steering operates with a maximum steering angle of 2.5 degrees. Up to this degree, the rear wheels turn in the opposite direction to the front wheels at speeds of up to 100 km/h, leading to a virtual shortening of the wheelbase and resulting in significantly more agile turning, less steering work, and increased maneuverability. At speeds of more than 100 km/h, the rear wheels turn parallel to the front wheels - up to a maximum of 0.7 degrees for enhanced driving stability.

 

Interior with independent equipment and specific displays

The interior welcomes passengers with unique equipment, exclusive materials and the latest generation MBUX infotainment system. The eye-catchers are the free-standing 12.3-inch fully digital driver display, the 11.9-inch driver-oriented central display in a user-friendly portrait format and the dynamic ambient lighting with 64 colours.

 

With the driver display, customers can switch between the display styles "Classic", "Sport" and AMG exclusive "Supersport". The "Supersport" mode is particularly striking with a central round tachometer, designed horizontal displays that are located to the left and right of the tachometer and create a spatial impression of depth. The driver can use the AMG menu to access various special displays such as engine data, gear indicator, warm-up, set-up, G-metre and race timer.

 

The integral seats in ARTICO man-made leather/MICROCUT black microfibre with AMG-specific graphics and red contrasting topstitching combine sportiness with strong lateral support. The standard, flat-bottomed AMG Performance steering wheel in double-spoke design with seamlessly integrated buttons offers a high level of everyday use with intuitive operating logic for important driving functions and all driving programmes.

 

Technical Specifications Summary

Pricing and Availability

The Mercedes-AMG CLE 53 4MATIC+ Coupé is priced at INR 1.35 (ex-showroom, India) and will be available for bookings across all Mercedes-Benz dealerships pan-India. Deliveries are expected to commence immediately.

 

Media Contact:

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. The company’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores, having the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touchpoints spread across more than 50 cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a robust AMG retail network presence in the country. Mercedes-Benz India has a comprehensive product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine: along electric vehicles– EQS 580 sedan and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 luxury BEVs in India.

The ‘Made in India’ SUV range comprises the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S, AMG GLC 43, AMG GLE 53, AMG CLE 53, AMG C 63 E-Performance, AMG S 63 E-Performance, AMG SL 55, AMG GT 63 and the AMG G 63. Mercedes-Benz pioneered the luxury BEV segment in India comprising a strong portfolio including the EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

 

Pune: India’s most desirable luxury car maker Mercedes-Benz today kick-started the Fiscal 25-26 with a best-ever sales performance, retailing 4238 new Mercedes-Benz cars in the April-June 2025 period, growing by 10%. The best-ever sales performance in Q1 FY 25-26 was achieved with robust demand for Core and Top-End Luxury vehicles. This sales momentum was also driven by a strong acceleration in the top-end luxury BEV portfolio, which has increased its penetration in the overall sales volume of Mercedes Benz India.

 

The record sales performance was achieved despite micro-economic challenges, including forex fluctuations, price hikes and market dynamics, including pricing challenges at the luxury entry segment. Mercedes-Benz’s success in the top-end luxury class indicates luxury customers’ growing preference for top-end, exclusive vehicles, underlining the growing penchant for hyper-personalization and premiumization, driven by desire and soaring aspirations of luxury customers.

         

Overwhelming demand for the Top-End Luxury segment:

The key highlight for Mercedes-Benz India’s Q1 FY 25-26 sales had been the overwhelming demand for Top-End Luxury segment comprising the S-Class, Mercedes-Maybach, EQS product range and the AMG range of performance vehicles. Top-End Luxury segment sales grew by 20% with strong demand for the S-Class, Mercedes-Maybach Night Series, G 580 with EQ Technology, EQS SUV and iconic AMG G 63. While the limited AMG G 63 ‘Collector’s Edition’ has already witnessed an overwhelming response from G-Class aficionados, the recently launched AMG GT 63 PRO is already sold out for the remaining year.   

 

Steady demand driving the ‘Core’ segment:

Mercedes-Benz’s ‘Core’ segment continued to be a significant contributor to the company’s Q1 FY 25-26 sales. The Core segment that comprises C-Class, E-Class LWB sedans, the GLC and GLE SUVs continued its strong performance with 60% contribution to the overall sales volumes of Mercedes-Benz, growing by 10% in Q1 FY 25-26.

The unrivalled success of the E-Class LWB continued with the addition of the potent E450 performance variant, making the Long Wheelbase E-Class the highest selling luxury car in India. Similarly, the C-Class sedan, the GLC SUV and the GLE SUV cemented their customer preferences and strong value proposition, retaining customer loyalty in their respective segments.

 

Entry Luxury Segment:

Mercedes-Benz ‘Entry Luxury’ portfolio offers product with high substance in respective segments,  having higher value proposition for luxury customers. In Q1 FY 25-26, Mercedes-Benz ‘Entry Luxury Segment’ marginally declined, in a segment thoroughly dominated by products at a lower price point and offers. Mercedes-Benz Entry Luxury products are feature enriched, highlighting a value-oriented sales approach, that successfully caters to the growing customer aspirations.  

 

Top-End BEVs strongly drive Mercedes-Benz’s BEV growth:    

Mercedes-Benz BEV portfolio grew by an outstanding 157% in Q1 FY 25-26, with an increased penetration of 8% to total sales. The BEV sales highlight a steady response to Mercedes-Benz’s electric products, with increased customer deliveries for the dynamic EQS 450 SUV. The BEV growth momentum was primarily driven by the ‘Top-End Luxury’ spectrum, with highest ever demand for the EQS SUV, EQS Maybach Night Series and the stunning G 580 SUV with EQ Technology. The waiting period for the EQS Maybach and G 580 with EQ Technology extends up to 6 months.

 

(All sales figures of Mercedes-Benz India are that of retail sales)

 

 

Mercedes-Benz GLS AMG Line

 

The new Mercedes-Benz GLS 4MATIC AMG Line is a sporty and expressive iteration of Mercedes-Benz’s most successful ‘Large Size Luxury SUV’, the GLS, with more than 16000 units on Indian roads. The GLS AMG Line has an unparalleled and commanding road presence underlining dominance through design,
which is inspired from the G-Class. The GLS AMG Line has Mercedes-AMG inspired styling with AMG front apron, sporty and distinctive exterior elements and equally sporty interiors appointments, trims and elements.

 

Key highlights of the GLS AMG Line 4MATIC:

AMG Line exterior:

The independent AMG styling makes the GLS visually closer to the models from Mercedes-AMG. Interior elements like multifunction sports steering wheel in nappa leather and the AMG sports pedals in brushed stainless steel reinforces the expressive impression. The luxury SUV’s larger brake system supports a sporty ride.

 

AMG Styling of GLS SUV:

AMG front aprons, sporty, distinctive air inlets at the front, Front and rear wing flares painted in the vehicle colour AMG side sill panels painted in vehicle colour. Air outlets on the rear wings, AMG rear apron with diffuser-look insert in black and trim strip in chrome, Brake system features larger perforated brake discs at the front axle & brake calipers with “Mercedes-Benz” lettering.

 

Multifunction sport steering wheel in nappa leather

Finish in black with black topstitching in 3-twin-spoke design. Flattened bottom section perforated in the handle area with touch control panels and gearshift paddles. The Airbag cover is in nappa leather and the steering wheel trim is in silver chrome.

 

AMG sports pedals and Floor Mats

The AMG sports pedals are made of brushed stainless steel with black rubber studs. The black floor mats with "AMG" lettering blend harmoniously with the interior design.

 

AMG Night package:

With AMG Night Package the GLS AMG Line has expressive bold, black design elements enhancing the exterior of the SUV. The highlights of the Night Package include the exterior mirror housings and the shoulder line and window line trim strips. The roof rails feature an elegant matte black finish.

A 21-inch AMG light-alloy wheels complete the sporty and distinctly individual appearance. The radiator grille has 4 slats in dark chrome and design elements in high-gloss black. There is a trim strip in the AMG front apron as well in the rear apron.

 

Key technical specifications: 

 

Media Contact:

 

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

Mercedes-AMG GT 63 4MATIC+ Coupé
• For the first tme, the GT 63 features variable all-wheel-drive for optimal traction and handling
• Dedicated DRIFT MODE that directs 100% power to the rear wheels only
• GT 63 is the first AMG model in India to feature AMG's ‘Active Aerodynamics Technology’ inspired by F1. AMG Aerodynamics in the underbody create downforce at 100+ kmph speed, creating a ‘Venturi Effect’ that sucks the vehicle nose to the ground, creating higher grip and stability during high-speed cornering
• AMG Active Ride Control suspension with Rear Axle Steering (up to 2.5 degrees) and dynamic engine mounts as standard
• Mercedes-AMG GT 63 4MATIC+ delivers 430 kW (585 hp) with 800 Nm torque
• The car covers 0-100 kmph in just 3.2 seconds and has a top speed of 315 km/h`

 

Mercedes-AMG GT 63 PRO 4MATIC+: (Features on top of GT 63)
• Track-Ready with AMG Performance Package as standard, comprising active cooling for the front and rear axle differentials
• Aerodynamic Package as standard with AMG Night Package II
• GT 63 PRO’s AMG Aerodynamics package upgraded with AMG Carbon Package as standard
• All aero elements finished in carbon fibre and increase downforce on both - front and rear axles
• AMG high-performance ceramic composite braking system is standard
• PRO features factory-fixeed Sports Tyres (Cup tyres) for track usage, replacing the standard summer tyres
• AMG ACTIVE RIDE CONTROL suspension with active roll stabilisation tailored for high-speed handling and precision
• GT 63 PRO comes standard with the AMG aluminium trim
• Mercedes-AMG GT 63 PRO churns 450 kW (612 hp) power and 850 Nm of torque for stellar track focused performance
• 0-100 kmph in 3.1 seconds with a top speed of 317km/h
• AMG GT 63 PRO will be offered with the MANUFAKTUR colours as standard:
            

             o MANUFAKTUR Patagonia Red Bright, MANUFAKTUR Opalith White Bright and MANUFAKTUR Alpine Grey Solid.

             o Optional MANUFAKTUR Magno colours will be available, including MANUFAKTUR Spectral Blue Magno, MANUFAKTUR Opalith White Magno, MANUFAKTUR Hyper Blue Magno and MANUFAKTUR Green Hell Magno

• Active aerodynamics and 2.5° rear-axle steering are standard across both variants
• The Mercedes-AMG GT 63 4MATIC+ will be priced at INR 3 Cr. ex-showroom, all-India
• The Mercedes-AMG GT 63 PRO 4MATIC+ will be priced at INR 3.65 Cr. ex-showroom, all-India
• The deliveries of the GT 63 and will begin by Q4 2025, and the GT 63 PRO will begin deliveries by Q1 2026
• Mercedes-Benz India will be launching exclusive track experiences at India's premium racing circuits, presenting a unique opportunity for AMG enthusiasts to push the performance limits of these sportscars

 

Mumbai: India's most desirable luxury carmaker, Mercedes-Benz, today unveiled two new sportscar from its famed ‘GT Family’: the all-new Mercedes-AMG GT 63 4MATIC+ and the track-focused Mercedes-AMG GT 63 PRO 4MATIC+ Coupés, representing the pinnacle of AMG's F1-inspired performance engineering. The second-generation AMG GT family combines race-bred technology with enhanced everyday usability, offering Indian performance enthusiasts an unparalleled driving experience.

 

Performance excellence across two distinct variants

The Mercedes-AMG GT 63 4MATIC+ Coupé features a handcrafted 4.0-litre V8 biturbo engine producing 430 kW (585 hp) and 800 Nm of torque. The vehicle accelerates from 0-100 km/h in just 3.2 seconds with a top speed of 315 km/h, delivering exhilarating performance for both road and track use.

 

The Mercedes-AMG GT 63 PRO 4MATIC+ represents the ultimate track-focused variant, delivering 450 kW (612 hp) and 850 Nm of torque. This model features enhanced aerodynamics with additional air deflectors, upgraded cooling systems with radiators in the front wheel arches, and track-optimised components. It achieves 0-100 km/h in 3.1 seconds with a top speed of 317 km/h, making it the most performance-oriented AMG GT ever offered.

 

Revolutionary technology and engineering

 

Both variants feature the groundbreaking AMG ACTIVE RIDE CONTROL suspension with active roll stabilisation, replacing conventional anti-roll bars with active hydraulic elements that provide exceptional handling precision and comfort. The system actively manages roll movements in milliseconds, delivering optimal performance in both everyday driving and track conditions.

 

Active aerodynamics play a crucial role in the AMG GT's performance, with the innovative AIRPANEL system featuring vertical and horizontal louvres that optimise airflow based on driving conditions.

 

The retractable rear spoiler assumes five different positions above 100 km/h, while the active underbody element creates a Venturi effect for enhanced downforce.

 

The AMG GT 63 PRO 4MATIC+ takes aerodynamic efficiency further with a redesigned front apron, additional air deflectors made of visible carbon fibre, and underbody fins similar to those on the Mercedes-AMG ONE. These enhancements reduce front axle lift by over 30 kilograms and increase rear downforce by approximately 15 kilograms.

 

Active rear-axle steering comes standard across both variants, with rear wheels steering opposite to front wheels up to 100 km/h for enhanced agility, and in the same direction above 100 km/h for improved stability.

 

Track-Focused enhancements in the GT 63 PRO 4MATIC+

The Mercedes-AMG GT 63 PRO 4MATIC+ features extensively enhanced cooling systems specifically designed for track use. Two additional radiators positioned in the left and right front wheel arches increase cooling performance, while electrically operated water pumps actively cool the top-mounted radiators of the differentials and transfer case.

 

Standard equipment includes AMG ceramic high-performance composite brakes with six-piston fixed callipers at the front and 420-millimetre brake discs. The lightweight AMG Performance 21-inch forged wheels in cross-spoke design come painted exclusively in Himalaya grey matt, fitted with Michelin Pilot Sport 5S tyres as standard, with optional Michelin Pilot Sport Cup 2R tyres available at no extra charge.

 

Enhanced everyday usability

The new AMG GT Coupé features an extended dimensional concept making it suitable for people up to 1.5 metres tall in the rear seats.

 

The MBUX infotainment system includes extensive AMG-specific content across five display styles, featuring exclusive menus such as "AMG Performance" and "AMG TRACK PACE" for comprehensive vehicle monitoring and track analysis.

 

"One Man, One Engine" Philosophy

Every AMG engine is assembled entirely by hand at the Mercedes-AMG facility in Affalterbach according to the "One Man, One Engine" principle. This tradition ensures each engine receives individual attention and craftsmanship, with modern Industry 4.0 production methods enhancing quality and efficiency while maintaining the personal touch that defines AMG.

 

The AMG 4.0-litre V8 biturbo engine features twin-scroll turbochargers and has been specifically optimised for the AMG GT applications, with the GT 63 PRO 4MATIC+ variant achieving its additional output through higher boost pressure, greater air throughput, and modified engine software.

 

Advanced Driver Assistance and Track Technology

The AMG GT range can be optioned with comprehensive driver assistance systems with a new 3Dvisualisation concept in the instrument cluster. The AMG TRACK PACE system comes standard,

recording over 80 vehicle parameters ten times per second for detailed track analysis and driver improvement.

 

Six AMG DYNAMIC SELECT drive programmes ("Slippery", "Comfort", "Sport", "Sport+", "Individual", and"RACE") enable a wide range of vehicle characteristics from comfortable to dynamic. The integrated AMG DYNAMICS system expands ESP® functions with agile interventions in all-wheel drive control and steering characteristics.

 

Connectvity and Digital Services

Mercedes me connect services provide extensive connectivity features, including live traffic information, Car-to-X communication, and smartphone integration through Apple CarPlay and Android Auto. The optional head-up display shows relevant information in three dimensions, while ambient lighting offers 64 different colour options.

 

Technical Specifications Summary:

Media Contact:

 

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

 

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.

 

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the AMG G 63, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefiining customer experience.

 

“At Mercedes-Benz Research and Development India, we are proud to have played a key role in shaping this India-inspired Collector’s Edition of the AMG G 63. With this edition, we aimed to go beyond performance and create a vehicle that resonates with India’s unique identity. Collaborating with Mercedes Benz India, this is a strong testament of our capabilities in developing market-specific configurations that reflect customer-centricity and regional relevance. We remain committed to introducing more market relevant solutions with both design and technology inputs.”

 

Manu Saale, Managing Director and CEO, Mercedes-Benz Research and Development India (MBRDI)

 

•  AMG G 63 ‘Collector’s Edition’ is configured by Mercedes-Benz India along with MBRDI, underlining the prowess for customization

•  AMG G 63 ‘Collector’s Edition’ is limited to 30 units, only for existing Mercedes-Benz Top-End Luxury Vehicles customers

•  The ‘Collector’s Edition’ marks the first time, the AMG G 63 features the customer’s name engraved on the grab handle, making it hyper personalized

•  For the first time an India specific MANUFAKTUR exterior ‘made to measure’ paint in two shades for an AMG G 63: Mid Green Magno and Red Magno

•  Spare wheel cover inserts with a special “One of Thirty” logo plaque

•  Unique exterior protective strip with embedded insignia, accentuating the vehicle’s bespoke nature

•  MANUFAKTUR two-tone nappa leather upholstery in Catalana Biege/ Black

•  Open-pore natural walnut wood trim element for a luxurious tactile experience

•  22” Tech Gold cross-forged AMG wheels delivering visual boldness and performance

•  Deliveries of these 30 cars to begin from Q4 2025 onwards

•  430 kW (585 hp), 850 Nm torque, 0-100 kmph in 4.4 secs, 240km/h top speed

•  The AMG G 63 ‘Collector’s Edition’ is priced at Rs. 4.3 crores (all-India ex-showroom)

 

Pune & Bengaluru: India’s most desirable luxury carmaker Mercedes-Benz today announced the launch of a new benchmark in bespoke automotive craftsmanship—the Mercedes-AMG G 63 ‘Collector’s Edition’. Designed exclusively for the Indian market, highly customized and limited to only 30 units, this rare edition offers AMG G 63 collectors a chance to own this automotive icon, in a truly personalized avatar.

 

Jointly configured in collaboration with Mercedes-Benz Research and Development India (MBRDI), the AMG G 63 ‘Collector’s Edition’ reflects the brand’s focus on bringing highly personalized and exclusive Top-End Luxury products for the discerning Indian customers. This special edition combines the legacy of the mighty AMG G 63 and its driving performance with thoughtful, edition-specific customizations that cater to the refined tastes of Indian luxury car buyers, fulfilling their wish of personalizing their desired AMG G 63. 

The exterior design is elevated with two bespoke India specific colours—a vibrant MANUFAKTUR Mid Green Magno and a MANUFAKTUR Red Magno. These unique hues celebrate India’s cultural richness while maintaining the G-Class’s iconic silhouette.

 

Edition-specific personalization features include a customized grab handle personalized with the customer’s name. This is the first time an AMG G 63 edition features a personalized ‘made to order’ grab handle with the customer’s name. The ‘Collector’s Edition’ features a spare wheel cover with an Edition-specific logo plaque insert marked with “One of Thirty”. In addition, the ‘Collector’s Edition’ features a distinctive exterior protective strip with embedded insignia and ‘Collector’s Edition’ branding.

 

Inside, the ‘Collector’s Edition’ is adorned with MANUFAKTUR two-tone nappa leather in Catalana Biege / Black, matched with an open-pore walnut wood trim to elevate the luxury quotient. The 22” Tech Gold cross-forged wheels add a dynamic contrast, delivering both road presence and performance prowess.

 

With deliveries scheduled for Q4 2025, the Mercedes-AMG G 63 Collector’s Edition brings together the spirit of off-road dominance, the soul of AMG’s driving performance, and the exclusivity of bespoke design to customers’ taste. This edition sets a new precedent in personalized luxury motoring in India. Mercedes-Benz India will offer MANUFAKTUR range of vehicles for Indian customers and with MBRDI, the scope for such market-specific customization opens up newer possibilities.

 

 

Technical specifications of the AMG G 63 ‘Collector’s Edition’

ANNEXURE

 

Highlights of the new Mercedes-AMG G 63

Powerful Performance: The AMG G 63 is powered by the proven Handcrafted AMG 4.0L V8 biturbo engine that delivers 430 kW and 850 Nm torque + 15 kW additional boost. The hand-built engine is electrified with a 48-volt on-board electrical system and an integrated starter generator (ISG), providing support at lower engine speeds with an additional 15 kW. From a standstill, the AMG G 63 accelerates to 100 kmph in just 4.4 seconds, on the way to an electronically limited 240 kmph top speed. Launch Control is now available for the new AMG G 63 for the first time.

Distinctive Design: The AMG G 63 features the classic G-Class silhouette, characterized by a new AMG specific bumper with three vertical louvers, stainless-steel inserts, and the AMG crest on the hood and in the exterior mirror projections for the first time. The vehicle is available with 22-inch alloy wheels in tech gold finish

Edition Exclusives: The AMG G 63 Collector’s Edition features personalized grab handle with each patron’s name etched on it. The characteristic spare wheel on the AMG G 63 will feature a unique plaque which emphasizes its limited status of One in Thirty units. The outer body protective strip carries unique Edition branding and insignia.

Advanced Technology: Equipped with the latest MBUX NTG7 infotainment system, the AMG G 63 offers 12.3-inch driver and multimedia displays with touch control, smartphone integration via Wireless Android Auto® or Apple CarPlay™, and USB-C ports for mobile devices. The MBUX Augmented Reality for Navigation superimposes graphical navigation information onto live images, enhancing driver assistance in complex traffic situations

Unmatched Driving Dynamics: The AMG G 63 is equipped with an AMG Performance 4MATIC all wheel drive system, providing exceptional traction and agility. The AMG ACTIVE RIDE CONTROL suspension with active, hydraulic roll stabilization and adaptive adjustable damping ensures agile handling and enhanced comfort.

New Offroad Cockpit: The redesigned off-road control unit provides an overview of essential information for off-road driving in both the driver and central multimedia displays, including vehicle positioning, compass, altitude, steering angle, tire pressure, and temperature, as well as the status of the differential locks. The "Transparent Hood" function can be selected via the off-road menu.

 

 

 

Exclusive and Dynamic Interiors: The interior features nappa leather upholstery, open-pore natural walnut wood accents, and a customizable ambient lighting system, including ambient lighting for the air vents. The Burmester® 3D Surround Sound System with 18 speakers and 760W output, complete with an illuminated satellite loudspeaker in the headliner, enhances the luxurious atmosphere.

Advanced Safety Features: The AMG G 63 includes a suite of advanced safety technologies, including active brake assist, lane-keeping assist, and 360-degree camera systems, ensuring peace of mind on  journey.

Exceptional Noise Comfort: Designed with comprehensive noise and vibration control, the AMG G 63 features enhanced insulation and acoustic glass for a serene cabin environment.

 

Media Contact:

 

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com  

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology.

Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Mercedes-Benz retailed a record 19,565 new Mercedes-Benz cars (Jan-Dec 2023: 17,408 units, +12.4%) in 2024, clocking its ‘Best Year Ever’ in 30 years history in India, leading the luxury car market for the tenth consecutive year. For 2025, Mercedes-Benz’s motto is ‘DESIRE to Exceed’.

 

 

 

The roadmap of the company comprises focusing on unmatched customer experiences, new product innovation, an enhanced luxury network reach for customer service, community development initiatives along with BEV charging for customer convenience.

 

About Mercedes-Benz Research and Development India

Mercedes-Benz Research and Development India (MBRDI) is the largest research and development centre for Mercedes-Benz Group AG outside of Germany. Established in 1996, MBRDI plays a prominent role in the development of technologies like connected, autonomous, and electric in the world of mobility. With offices in Bengaluru and Pune, MBRDI currently employs over 8,500 professionals engaged in digital product development, interior component design, IT engineering and services.

•  Mercedes-Benz India grew by 4% in FY 24-25 its best-ever fiscal, despite decline in Entry Luxury Segment: Overall growth was driven by 34% increase in Top-End and 51% increase in BEV sales, in FY 24-25

• Q1 25 sales at 4775 units, declined by 11.8% mainly driven by the decline of Entry Luxurysegment by 28%. Top-End Luxury segment however grew by 6% in Q1 25, underlining a clearcustomer preference for Top-End Luxury products. 

• More than 1 out of 4 cars sold by Mercedes-Benz India in FY 24-25 and Q1 25, was a ‘Top-EndLuxury’ vehicle like the S-Class, Mercedes-Maybach, AMG G 63

• BEV growth at 51% led to a penetration of 7% of total sales in FY 24-25, and 8% penetration inQ1 25, underlines the increasing trend of BEV acceptance

• Strong response to the EQS SUV, making it the highest selling BEV for Mercedes-Benz

• LWB E-Class is the highest selling model driven by the dynamic E 450 variant

• Waiting period for select ‘Top-End’ luxury vehicles like G63 AMG and Mercedes- Maybach SClasshave gone up to 12 months

• Merceds-Benz to inaugurate world-class luxury MAR 20X outlets in key emerging markets like Kanpur, Varanasi and Jammu in Q2 2025. Mercedes-Benz debuted in Agra, last week

• 21 New MAR 20X outlets planned in 2025, with investment of Rs. 450+ cr from FranchisePartners in next three years

• Strong demand for SUV portfolio comprising GLA, GLC, GLE, GLS and G-Class | SUV penetrationat 60% of total sales volume in FY 24-25

 

Pune: India’s most desirable luxury car maker Mercedes-Benz today announced its best-ever fiscal sales with 18,928 new Mercedes-Benz retailed. The company also retailed 4,775 new Mercedes-Benz inthe January to March 2025 period. Mercedes-Benz sales was primarily driven by new product launches,qualitative network upgradation and elevating customer experiences. Mercedes-Benz India’s ‘Desire toExceed’ market strategy reflected in growing customer loyalty and increasing desirability of the brand inthe Indian market. Strong performance of the Core and Top-End Luxury segment remained the highlightof last fiscal and Q1 2025 sales, and was complemented by a strong acceleration in the BEV growth andits increased penetration.

 

Robust demand for the Top-End Luxury segment:

The key highlight for Mercedes-Benz India’s fiscal 24-25 and Q1 25 sales had been the strong andconsistent demand for its Top-End Luxury segment comprising the likes of S-Class, Mercedes-Maybach,EQS SUV and the AMG range. Top-End Luxury segment sales grew by 34% in FY 24-25 with robustdemand for S-Class, Mercedes-Maybach Night Series, G 580 with EQ Technology, EQS SUV and theiconic AMG G 63.

In Q1 2025 more than 1 out of 4 cars sold in India by Mercedes-Benz remained a ‘Top-End Luxury’vehicle. Waiting period for the Top-End Luxury segment ranges from 4 months, and up to a year for theiconic AMG G 63.

 

Consistent traction driving the ‘Core’ segment:

Mercedes-Benz’s ‘Core’ segment remained the highest contributor to its sales in FY 24-25 and in Q12025. The Core segment comprising C-Class, E-Class LWB sedans, the GLC and GLE SUVs continued todrive customer desire and loyalty, contributing a significant share in the overall sales volumes ofMercedes-Benz.

In Q1 2025, the success of the E-Class LWB (now available with a dynamic E 450 variant) continued,with very high customer traction across all markets. The Long Wheelbase E-Class remains the highestselling luxury car in India.

 

Entry Luxury Segment:

Mercedes-Benz ‘Entry Luxury’ offers product substance, having higher value for luxury customers. In Q12025, Mercedes-Benz ‘Entry Luxury Segment’ declined by 28%, in a segment primarily dominated byproducts at a lower price point with high market offering. Mercedes-Benz products are feature rich andfully loaded, underlining a value-oriented sales approach, that caters to growing customer aspirations.

 

Strong demand for BEV:

Mercedes-Benz BEV portfolio grew by a robust 51% in FY 24-25 fiscal, with a penetration of 7% of total sales. BEV sales growth underlined the continued strong response to the entire portfolio, highlightedwith the highest ever customer deliveries for the EQS SUV.Q1 25 sales also witnessed a similar strong demand for the BEV portfolio with very positive response tothe ‘Made in India’ EQS SUV 580 and EQS SUV 450, pushing the BEV penetration to 8% in Q1 25.The BEVs particularly witnessed significant growth at the ‘Top-End Luxury’ spectrum, with high demandfor the EQS Maybach Night Series and the stunning G 580 SUV with EQ Technology. The waiting periodfor both these vehicles extend up to 12 months.

 

Major Retail Network expansion planned in Q2 2025:

Mercedes-Benz India, as part of its ‘Go to Customer’ strategy, has major Retail Network expansionplanned in Q2 2025. As part of market expansion, Mercedes-Benz will expand its retail network to 21world-class MAR20X outlets in new emerging markets, as well in existing metropolis of New Delhi NCR,Mumbai, Bengaluru, Hyderabad and Chennai, with an investment of Rs. 450 crores from FranchisePartners in next three years. Mercedes-Benz will also debut in key emerging markets of Kanpur, Jammu,Varanasi, Udaipur and Patna among other markets. A state-of-art modern luxury facility was inauguratedin Agra last week.

(All sales figures of Mercedes-Benz India are that of retail sales)

 

Media Contact:

 

Mercedes-Benz India:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.comRutuja Deshetti | rutuja.deshetti@mercedes-benz.com

Adfactors PR:

Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com

Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan nearPune. The company is part of Mercedes-Benz’s Global Production Network and plays an important role in theCKD/MVP production network. The production facility carries an investment of more than INR 3000 crores andhas the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touch points spread across 50+ Indian cities. Through the exclusive AMG Performance Centres, Mercedes-Benzboasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust productportfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and MercedesMaybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 580. Mercedes-Benzis now the only luxury brand to locally manufacture 2 BEVs in India.

 

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the GLS Maybach, the exquisite Mercedes-Maybach Night Seriesand the exciting AMG range comprising the AMG A 45 S to the iconic AMG G 63. Mercedes-Benz also pioneered

 

the luxury BEV segment in India, having an attractive the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, the Mercedes-Maybach EQS 680 SUV and the fascinating icon, the G580 with EQ Technology.

Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India,as one of the first markets in 2021 to roll-out this business model, redefining customer experience.

Mercedes-Benz retailed 18,928 new Mercedes-Benz cars (18,123 units, +4%) in FY 2024-25. For 2025,Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises focusing on unmatchedcustomer experiences, new product innovation, an enhanced luxury network reach for customer service,community development initiatives along with BEV charging for customer convenience.

•  Debut of the Mercedes-Maybach SL 680 Monogram Series: an open-top two-seater that fuses Maybach’sluxury with sportiness.

•  Chrome fin and upright star on the bonnet exude elegance while an aerodynamically designed doublescoop behind the seats redefine proportions.

•  The Maybach pattern on the bonnet is a stunning masterpiece, captivating the eye with its exquisite beautyand refined detail.

•  4.0-litre V8 biturbo engine delivers 585 hp and a top speed of 260 km/h.

•  Fully variable 4MATIC+ all-wheel drive; 9G automatic transmission; 0–100 km/h in 4.1 seconds.

•  Contrasting two-tone paint finish in two curated design concepts: “Red Ambience” and “White Ambience”; Maybach-specific illuminated grille; rose gold accents in headlights.

•  MANUFAKTUR Exclusive Nappa leather upholstery in crystal white with new Maybach-specific floral design, advanced MBUX (Mercedes-Benz User Experience) infotainment system with voice control, available MBUX Augmented Video and more.

•  Mercedes-Benz India will be rolling out its coveted Maybach Icons of Luxury collection across its MAR 20X luxury facilities from March 2025, allowing discerning customers and brand enthusiasts the opportunity to experience products at exclusive locations.

•  Customer consultation for the SL Maybach begins today; deliveries to begin from Q1 2026.

•  The Mercedes-Maybach SL 680 Monogram Series is priced at ₹ 4.2 Cr. (ex-showroom; all-India).

 

Pune/Udaipur: India’s most desirable luxury carmaker Mercedes-Benz redefined the top-end luxury segment in India today with the launch of the exquisite Mercedes-Maybach SL 680 Monogram Series. This exquisite open-top two-seater combines the iconic silhouette of the SL with the unmistakable excellence of Mercedes-Maybach, setting a new benchmark in open-air luxury motoring. The SL 680 Monogram Series invites the most discerning connoisseurs to experience a symphony of unparalleled craftsmanship, innovation and a sporty driving experience.The Mercedes-Maybach SL 680 Monogram Series elevates open-air driving with two unique paint shades, offered in the specially curated design concepts of ‘Red Ambience’ and ‘White Ambience’. Both options exude an air of sophistication, complementing the dazzling MANUFAKTUR crystal white Nappa leather upholstery in the cabin. The meticulous attention to detail extends to every aspect of the vehicle, from the illuminated Maybach emblem to the rose gold-accented headlights and chrome signature star. This exceptional combination ensures an extraordinary luxury experience for all the senses.

 

Maybach: a legacy of luxury and craftsmanship

For more than a century, Mercedes-Maybach has been synonymous with uncompromising luxury and extraordinary craftsmanship. From the iconic Zeppelin models of the 1930s to the sophisticated Maybach S-Class saloons of today, the brand has consistently redefined the standards of automotive excellence. The Mercedes-Maybach SL 680 Monogram Series continues this legacy, meshing sportiness with exceptional luxury and reinforcing Maybach’s status as the ultimate symbol of opulence. This latest addition to the Maybach portfolio represents a seamless blend of heritage and innovation, offering an open-top two-seater experience that showcases the very essence of craftsmanship and exclusive design.

 

India: a top global market for Mercedes-Maybach

India has grown into a strategic market for Mercedes-Maybach, celebrating decades of success in the country. Maybach has long been synonymous with Indian royalty, being their preferred choice of luxury motoring. Today, vehicles from Mercedes-Maybach continue to be sought by eminent business personalities, top celebrities and connoisseurs alike. This blend of heritage and modernity makes Maybach synonymous with both historic prestige and the ultimate expression of contemporary luxury.The growing number of Indian celebrities, business leaders and influencers choosing Maybach reflects the brand's exclusive appeal in the country. Mercedes-Benz India offers a diverse portfolio of Mercedes-Maybach models including the Mercedes-Maybach S 680 Night Series, Mercedes-Maybach GLS 600 Night Series, Mercedes-Maybach EQS 680 Night Series, Mercedes-Maybach GLS, Mercedes-Maybach EQS SUV and Mercedes-Maybach S 580 limousine. The Mercedes-Maybach SL 680 Monogram Series marks the next chapter in the brand’s product offering in India, designed specifically to cater to the high-profile clientele who seek the perfect fusion of performance, craftmanship and sophisticated luxury.

 

Maybach Lounge

India’s first Maybach Lounge is in Hyderabad, created by Mercedes-Benz’s Franchise Partner Silver Star. The Maybach Lounge was inaugurated in September 2024 and is the first of its kind in India. The Maybach Lounge has integrated cutting-edge design elements and advanced customer engagement spaces like the customer lounge, Maybach display corner, delivery bay, merchandise corner and private consulting zones. This exclusive ‘Maybach Lounge’ is tailored to elevate customer interactions, creating a personalised and luxurious ambience.

 

Maybach Icons of Luxury

India’s first-ever Maybach Icons of Luxury (MIOL) physical store, operated by a third-party vendor, debuted in Bangalore in January 2025. Future stores will be subsequently inaugurated in Mumbai and Delhi. Mercedes-Benz India will be rolling-out the MIOL Collection across its MAR 20X luxury facilities from March 2025. The MIOL Collection will allow discerning customers and brand enthusiasts the opportunity to experience products at exclusive locations.

 

Annexure: top highlights of the Mercedes-Maybach SL 680

 

Iconic design with unmistakable Maybach touch

The Mercedes-Maybach SL 680 interprets the iconic SL silhouette with distinct Maybach design touches. Key features include the bonnet with an optional unique Maybach pattern, signature chrome grille and an upright Mercedes star. The two available design concepts, "Red Ambience" with MANUFAKTUR garnet red metallic and "White Ambience" with MANUFAKTUR Opalite white magno, further enhance its luxury appeal. The vehicle's front skirt emphasises its width while the rear boasts Maybach-specific tailpipe trims and rear lights with the signature Maybach signet. The aerodynamically designed double scoop behind the seats reinforces the SL’s sporty yet elegant proportions, especially with the top down.

 

Bespoke Maybach exterior details – precision in every line

To further elevate the luxury quotient, the SL 680 comes with a sophisticated, finely crafted acoustic soft top in light black with a subtle Maybach pattern incorporated in anthracite. Additionally, the distinctive chrome accents on the bonnet, side cladding and windscreen frame accentuate the car’s luxury feel while the 21-inch forged wheels complete the vehicle’s elegant, sporty profile.

 

Unmatched interior luxury – crafted for exclusivity

The interior of the Mercedes-Maybach SL 680 is a masterpiece of craftsmanship, with crystal white Nappa leather creating an exceptional ambience. The seats feature new Maybach-specific stitching patterns while the cabin is further complemented by galvanized seat backrests and silver chrome trim. A fully digital instrument cluster and an electrically adjustable centre display, both featuring Maybach-specific start-up animations, enhance the high-tech luxury experience. The steering wheel, stainless-steel pedals and door sill trims also showcase Maybach’s hallmark design elements.

 

Supreme comfort, silence and driving dynamics

The Mercedes-Maybach SL 680 prioritizes driving and acoustic comfort with a sound-optimized exhaust system and extensive insulation. The vehicle’s comfort-oriented suspension setup, soft engine mounts and rear-axle steering ensure a supremely comfortable and smooth driving experience. Additionally, the 4.0-litre biturbo V8 engine, delivering 430 kW (585 hp), combines power with refinement and offers a superior driving experience suited to Maybach’s legacy. The standard-fit fully variable 4MATIC+ all-wheel-drive system ensures exceptional traction even under challenging road conditions, while rear-axle steering enhances both agility and stability, providing a safe and precise driving experience. The meticulously calibrated suspension system optimizes ride comfort for a versatile and refined driving experience.

 

Key Technical Data :

Media Contact:

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

 

FleishmanHillard India:

Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

Tanya Mitra | Tanya.mitra@fleishman.com | +91 99712 72212

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility, set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

 

Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxurytouchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

 

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

 

Mercedes-Benz retailed a record 19,565 new Mercedes-Benz cars (Jan-Dec 2023: 17,408 units, +12.4%) in 2024, clocking its ‘Best Year Ever’ in 30 years of history in India, leading the luxury car market for the tenth consecutive year. For 2025, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises focusing on unmatched customer experiences, new product innovation, an enhanced luxury network reach for customer service, community development initiatives, along with BEV charging for customer convenience.

"Mercedes-Benz’s best-ever sales performance in its history in India, underscores it’s unparalleled desire in the Indian market. This historic sales success is an outcome of an attractive and alluring portfolio, differentiating service and hassle-free ownership, curated customer experiences and ease of access to finance, unlocking the aspirations of our customers. We are confident of consolidating the market gains and continue this growth in 2025, retaining customer’s trust and loyalty. Along with our Franchise Partners, we continue the luxury transformation of our existing network, as we explore new emerging markets having future growth potential.”

 

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India

 

Pune: India’s most desirable luxury car maker Mercedes-Benz today announced its highest ever sales in its 30 years operations in India. Mercedes-Benz reported its best-ever January-December 2024 sales retaining the Three-Pointed Star’s strong differentiation as the ‘most desirable’ luxury car brand in the Indian market. The company achieved a record sale of 19,565 new cars sold in January-December 2024, underlining a strong 12.4% growth, despite facing challenging market headwinds.

 

The best-ever yearly sales of Mercedes-Benz in India is a result of the company’s achieving its ‘best-ever quarter’, for all the four consecutive quarters in 2024. While the YTD Q4 2024 growth was at 12%, the H2 sales growth was at a higher 16% YoY, underlining Mercedes-Benz steady sales performance round the year, as it faced continued market challenges and macro-economic headwinds.

 

This outstanding sales result was driven by a combination of newly launched and existing vehicles and an enhanced retail customer experience. Demand persisted for Mercedes-Benz across its Entry, Core, and Top-End Vehicle (TEV) segments, with strong performance from new as well as existing products. In 2024, Mercedes-Benz launched 14 new products including 9 alluring Top-End Vehicles in the Indian market, exciting the customer sentiment and creating ‘desire’, which is synonymous with a Mercedes-Benz.

 

Robust BEV sales at 94%:

Mercedes-Benz’s BEV portfolio continued to gain strong customer preference, growing significantly by 94% year on year, with an enhanced penetration of more than 6% in YTD Jan-Dec 2024 sales. The introduction of 4 New BEVs in 2024 comprising the EQA 250+, 5-seater EQB SUV, ‘Made in India’ EQS SUV 580 and the ultra-luxurious Mercedes-Maybach EQS SUV, expanded the BEV portfolio and created a strong customer interest for Mercedes-Benz BEVs. Mercedes-Benz leads the luxury BEV segment selling its highest number of BEVs in a single year.

Mercedes-Benz’s current offering comprises a BEV suited to each customer’s preference and requirements. Mercedes-Benz’s ambitious roadmap for BEV was particularly underscored by a record growth of 110% in Q4 2024 alone.

Mercedes-Benz today introduces two new BEVs in the Indian market comprising the 5-Seater ‘Made in India’ EQS 450 SUV and the iconic G-Class in its BEV version, the G 580 with EQ Technology. These BEVs will further add to Mercedes-Benz India’s increasing BEV portfolio, accelerating its BEV adoption.

 

Top-End Vehicle (TEV) sales on rise at 30%:

Mercedes-Benz’s Top-End Vehicle (TEV) comprising the most exquisite and topline vehicles like the accounted for 1 out of every 4 Mercedes-Benz sold in India and grew by 30% in Jan-Dec 2024. Demand for the exquisite Mercedes-Maybach range comprising ultra-luxurious vehicles like the Mercedes-Maybach S-Class, Mercedes-Maybach GLS SUV and the Mercedes-Maybach EQS 580 are at an all-time high.

 

Mercedes-Benz accomplishes milestone of selling 200,000 cars in India:

Of the 200,000 Mercedes-Benz sold since 1994; 100,000 cars were sold in the last 6 years alone (2019-2024). Though the first 50,000 cars took 20 years (1994-2013), the next 50,000 were sold in 5 years from 2014-2018. In the last decade (2014-2024), Mercedes-Benz sold an astounding 150,000 new Mercedes-Benz cars, underling the growing affluence and aspirations of successful Indian customers across markets.

 

Mercedes-Benz Financial Services achieves INR 10,000 crores portfolio in India:

Mercedes-Benz Financial Services achieves 50%+ penetration and remains the preferred choice as financers for Mercedes-Benz customers funding every second Mercedes-Benz retailed in India. Mercedes-Benz Financial Services also achieved a significant 80% insurance penetration backed by strong value proposition and unmatched services to ensure peace of mind for the customers.

With the average age of Mercedes-Benz customers getting younger, there are more salaried customers than before, choosing to have more flexibility with financing options. This trend leads to higher acceptance of STAR Agility, as every second car financed by MBFS is financed under STAR Agility. Hassle free and paperless processes further aid to the ease in which customers can complete the processes and own the Mercedes-Benz. Mercedes-Benz Financial Services has a total of 20,000 contracts that are completely paperless. All these initiatives have resulted in a significant achievement of INR 10,000 Crore portfolio for Mercedes-Benz Financial Services in India.

 

Mercedes-Benz India’s 2025 roadmap will be ‘DESIRE to Exceed’:

Mercedes-Benz India’s strategy for 2025 continues to uphold the ‘desire’ for Mercedes-Benz’ with innovative ‘customer-centric’ initiatives which aim to exceed customer expectations.

 

Product offensive to continue: 8 new productomer orders.

• In 2025, Mercedes-Benz plans 8 new cars for India, in addition to facelifts. Many of these products will comprise Top End Vehicles and new BEVs. The company will consolidate the freshest product portfolio it boasts across Entry, Core and TEV segments.

• This reiterates Mercedes-Benz’s commitment to cater to evolving customer set that desires the best of products, technology, and experiences.

• Mercedes-Benz launches two BEVs- G 580 with EQ Technology and EQS SUV 450 (5-Seater configuration)

• Upcoming BEV launch will be Mercedes-Maybach EQS SUV ‘Night Series’ at Bharat Mobility Show

 

Entry into new markets: 20 new luxury touchpoints in 2025

•  In 2024 Mercedes-Benz transformed 40 outlets into latest ‘global luxury retailing format’ known as ‘MAR20X’ offering an elevated customer experience. Mercedes-Benz India will enhance its presence with 20 new luxury touchpoints in 2025, with entry into new markets like Agra, Kanpur, Jammu, Patna.

•  Mercedes-Benz Franchise Partners will invest over INR 450+ crores in next 3 years in transforming to world-class luxury format.

•  Mercedes-Benz now has 100+ DC charging points across its network.

 

‘House of Mercedes-Benz’: Collaboration with Tata Cliq Luxury

•  Mercedes-Benz collaborates with Tata Cliq Luxury to retail its ‘Luxury Collection’ items on Tata Cliq Luxury platform. Called the ‘House of Mercedes-Benz’, it will comprise exclusive genuine merchandise and accessories like apparel, bags, footwear, sunglasses, perfumes and watches, on Tata Cliq Luxury platform.

•  Mercedes-Benz India will supply select and exclusive luxury accessories to Tata Cliq Luxury, who will fulfil the customer orders.

 

Mercedes-Benz commits INR 75 million for Road Safety initiative:

• Mercedes-Benz announces a host of Corporate Citizenship initiatives to mark 200,000 ‘Stars’ milestone in India. Mercedes-Benz has committed INR 75 million for Road Safety initiatives to make ‘Samrudhhi Mahamarg’ and ‘Nizamabad Corridor’ in Hyderabad safer. Mercedes-Benz with its implementing partner is working on reducing road accidents & fatalities on these highways.

 

‘Maybach Icons of Luxury’:

Mercedes-Benz India will be focussing on its top-end vehicles range, extending just beyond cars. Mercedes-Benz India will soon launch its exclusive range of ‘Maybach Icons of Luxury’ collections across all its Franchise Partners and online platforms. A dedicated store selling exclusive Maybach collection items will also debut in India. The first-of-its-kind store will be coming up in Bengaluru and will be operated by independent licensees. Exclusive retailing of these collection items ensures passionate Mercedes-Benz customers and brand enthusiasts get immersive brand experiences owning such exclusive merchandise, which enhances their brand experience and aspiration.

 

Customer campaign marking 200,000 ‘Stars’ on Indian roads:

‘Celebrating 200,000 STARS in India’ campaign honours the discerning customers of Mercedes-Benz as the true loyalists of the Star, showcasing their deep connection to the brand’s purpose, values and legacy. To celebrate the aspirations of the Indian customers and mark this significant milestone, Mercedes-Benz will offer ‘money can’t buy’ experiences where existing Mercedes-Benz customers get access to exclusively curated Indian and global events, while the one lucky customer wins an opportunity to experience the coveted Formula 1 Monaco Grand Prix 2025. This will be complemented by celebratory benefits at the Franchise Partners.

Mercedes-Benz will focus on curating exclusive customer experience events ranging from winter drives in Lapland, to exclusive soirees for TEV customers and 200000 Stars celebrations across Franchise Partners in India.

Mercedes-Benz achieves its highest ever sales in its history in India: Clocks a strong double-digit growth in 2024.

 

• The iconic G580 with EQ technology ushers Off-Road Capability into the Electric Age.

• The EQS SUV 450 with a 5-seat configuration continues the success of ‘Made in India’ EQS SUV 580 by appealing to a new set of customers looking for progressive technology, ample space, and luxury with sustainability at the core.

“Mercedes-Benz continues to lead with its BEV roadmap, strengthening our commitment to sustainability. Our product offensive in 2025 begins with the debut of two eagerly awaited BEVs: the iconic G580 with EQ technology and the 'Made-in-India' EQS SUV 450. The G580 brings the iconic off-road capabilities of the G-Class into the electric age, setting new standards and unlocking unparalleled possibilities in luxury, performance, and sustainability. Following the success of the EQS SUV in India, we are happy to introduce its second variant, EQS SUV 450 in a 5-seater configuration. The EQS SUV 450 combines progressive technology, unparalleled luxury, and ample space with sustainability at its heart.

At Mercedes-Benz, we will continue to shape the future of mobility in the digital era—pushing the boundaries of customer experience, service offerings, innovative products, and sustainability. Our commitment remains unwavering in providing excellence through tailored solutions crafted specifically for India, ensuring the best possible ownership experience for our customers.”

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India

Mercedes-Benz G580 with EQ Technology:

•  The G580 with EQ Technology will be exclusively launched as Edition One in India.
•  The Edition One includes AMG Line, Night package and Edition One specific superior line interior.
•  The car features four individually controlled electric motors, producing a combined 432 Kw | 587 hp and    1,164 Nm of torque for unparalleled on-road and off-road performance.
•  0 to 100 kmph in just 4.7 seconds, with peak torque available instantly, delivering exceptional acceleration and control.
•  Burmester 3D surround sound system with 18 speakers, 760 watts of system power and Dolby Atmos.
•  MBUX NTG-7 user experience with wireless Apple CarPlay and Android Auto
•  MBUX Augmented Reality for Navigation.
•  Electric Dynamic Select with 5 selectable drive programs for onroad and off-road driving with 5 levels of  recuperation.
•  The offroad cockpit shows visuals of relevant data for off-road driving in the display.

•  Technology package for maximum safety while driving, parking and maneuvering, including Active Distance Assist DISTRONIC and 360° camera.
•  Exceptional Off-Road Capabilities:

    o G-TURN: Enables up to a 720-degree turn on the spot for superior maneuverability in off-road conditions.

    o G-STEERING: Reduces the turning circle, allowing for tight off-road turns. Intelligent Off-Road Crawl Function: Maintains a consistent speed on loose surfaces, ensuring ideal propulsion.

    o Climbing & Water Wading : Capable of climbing up to 45° inclines (100% gradeability) and with a maximum water-wading depth of 850 mm.

•  12.3-inch dual displays, adaptive software, and an intelligent voice assistant for intuitive control of infotainment, comfort, and vehicle functions.
•  G-ROAR: A distinct acoustic signature mimicking the emotional sound of traditional G-Class combustion engines, including an "aura" sound when approaching.

•  Battery & Charging: 116 kWh battery, with DC fast charging that takes the battery from 10% to 80% in    approximately 32 minutes.

•  The car has a WLTP range of 473 kms.
•  It has an excellent Ground clearance of 250 mm.
•  The G580 with EQ technology Edition One starts at INR 3 Cr. onwards. (Prices all-India ex-showroom)

  Mercedes-Benz EQS SUV 450:

• Made in India: The EQS SUV 450 4MATIC is locally manufactured in Mercedes-Benz's state-of-the-art manufacturing plant in Chakan, Pune.

• Designed with a luxurious and spacious 5-seat configuration, ensuring exceptional comfort for all passengers.

• Impressive power output of 265 kW | 360 hp and 800 Nm of torque

• 0-100 km/h in just 6.1 seconds, delivering powerful performance.

• This EQS is a full-size SUV with a generous 3.2 m wheelbase. It provides more room for rear passenger comfort, ensuring a relaxed journey for long distances.

• Electric Art Line exterior styling, featuring 21-inch, light-alloy wheels painted in black with a high-sheen finish for a premium look.

• Powered by two permanently excited synchronous electric motors mounted on each axle. Together they form the fully variable all-wheel drive 4MATIC system.

• EQS SUV 450 additionally features ENERGIZING AIR CONTROL Plus with a HEPA filter for superior air quality and a Spare wheel, which are exclusive to 5-seat configuration.

• The EQS SUV's MBUX Hyperscreen, featuring 3 seamless displays with the large 17.7 inch central OLED screen, delivers cutting-edge, driver-focused content with unrivalled impact.

• Burmester® 3D surround sound system powered by 710 Watts and featuring 15 speakers.

• Both models – EQS SUV 450 and EQS SUV 580 will continue to cater our diverse customer base.

• EQS SUV 580 is sold out until April 2025. Currently the bookings for deliveries in May 2025 are open.

• Expression of Interest for EQS SUV 450 open from today for deliveries in February 2025

• The Mercedes EQS SUV 450 starts at an introductory price of INR 1.28 crores (all-India ex-showroom)

 

Pune: India’s most desirable luxury carmaker, Mercedes-Benz, continues its commitment to electric mobility, and launched 2 exclusive Battery Electric Vehicles today – G580 with EQ technology and EQS SUV 450. These cars further strengthen the Electric portfolio of the company and now offers an Electric car to cater to every individual’s need.

The G580 with EQ technology brings the legendary off-road capabilities of the G-Class into the electric era, offering a new level of performance, luxury, and sustainability. It marks the 7th Battery Electric Vehicle (BEV) in the Indian market, continuing the brand’s leadership in the electric mobility space. The G580 showcases innovative drive technology with features like G-TURN, G-STEERING, and G-ROAR for superior off-road performance and a distinctive sound experience. With the introduction of this product, Mercedes-Benz continues to redefine the future of luxury off-roading, combining iconic design with cutting-edge electric technology.

Following the overwhelming response to the EQS SUV 580, the newly launched EQS SUV 450 4MATIC will also be produced locally in Chakan, Pune. Combining advanced technology, luxury, and sustainability, the EQS SUV 450 features a 5-seat configuration with a spacious interior, including standard luxury seats and a large wheelbase for enhanced rear passenger comfort. Powered by dual electric motors, it delivers 265 kW and 800 Nm of torque, accelerating from 0-100 km/h in just 6.1 seconds. With striking Electric Art Line exterior styling, 21-inch black alloy wheels, and premium features like Energizing Air Control Plus, the EQS SUV 450 offers an exceptional driving experience for families and professionals alike. This vehicle appeals to customers seeking a sustainable, tech-forward luxury SUV with ample space, performance, and comfort for an active lifestyle.

ANNEXURE

Highlights of the new Mercedes-Benz G 580 with EQ Technology

Electric Drive- Power & Torque:

With four individually controlled electric motors close to the wheels, the all-new electric G-Class offers a unique driving experience both on- and off-road. It is the first series production vehicle from the Mercedes-Benz Group with individual-wheel drive. The four motors are integrated in the ladder frame – two in each housing at the front and rear axles. In conjunction with ESP® and the central powertrain control (CPC), drive torque is intelligently distributed to optimize traction. With its innovative drive concept, it accelerates from 0 to 60 mph in 4.7 seconds. Top speed is electronically limited to 180 kmph. With peak torque from the electric motors available from a standstill, the all-electric G-Class excels with impressive power and exceptional control.

New standards of off-road performance:

Powered by intelligent systems, the car demonstrates outstanding off-road capabilities. From improved maneuverability with G-STEERING, to intelligent off-road crawl function, to the G-TURN enabling an up to 720-degree turn on the spot. The four individually controlled electric motors located near the wheels develop a combined output of 432 kW | 587 hp. Together with the selectable LOW RANGE off-road gear reduction, these enable unique driving characteristics and exclusive functions.
The all-new Mercedes-Benz G 580 with EQ Technology has the ability to climb up to a 100 percent grade on suitable surfaces, offers high stability on lateral slopes of up to 35 degrees and a maximum water-wading depth of 850 mm.

Continuing the tradition of the design icon:

The all-new electric G-Class is immediately recognizable as a G basis its iconic design. A number of design elements set the all-electric model apart from the AMG G 63, including a slightly raised hood and flared rear wheel arches with air curtains. These contribute to the vehicle's optimized aerodynamics, in combination with new A-pillar cladding and a spoiler lip on the roof edge. An optional black panel radiator grille, exclusive to the G 580 with EQ Technology, is also available to further sharpen the striking electric exterior.

Extensive standard equipment, additional features and digital off-road experience:

The all-new Mercedes-Benz G 580 with EQ Technology is equipped standard with the MBUX infotainment system (Mercedes-Benz User Experience), a multifunction steering wheel in Nappa leather, Burmester® 3D Surround Sound System, "transparent bonnet" function, KEYLESS-GO and 64-color ambient lighting, among many other features. The redesigned off-road control center and new OFFROAD COCKPIT enhance the off-road driving experience with additional digital functions.

MBUX infotainment system: intuitive operation, adaptive software and intelligent voice assistant:

The G 580 with EQ Technology is equipped standard with the MBUX infotainment system, a 12.3-inch driver display and 12.3-inch multimedia display with touch control. The display and operating concept use adaptive software to make personalized suggestions for numerous infotainment, comfort and vehicle functions.

Virtual differential locks:

The all-new electric G-Class uses torque vectoring to generate virtual differential locks. This technology makes it possible to precisely meter torque to each individual wheel. As torque builds exactly where needed within fractions of a second, the electric G-Class holds a clean, confident line even on the most challenging terrain. The virtual differential locks enable fully variable torque distribution among the individual wheels for traction with maximum flexibility without negatively impacting cornering.

Exclusive G-Class: G-TURN, G-STEERING and intelligent off-road crawl function:

With G-TURN, the electric G-Class can rotate on the spot. The vehicle performs up to two complete turns in the desired direction on unpaved or loose off-road surfaces. This not only looks spectacular but can also be helpful when driving off-road – for example, if an obstacle ahead makes it impossible to continue forward.

G-STEERING can significantly reduce the turning circle of the G 580 with EQ Technology when driving off-road. This is achieved through targeted control of the drive torque at each individual wheel, with the vehicle turning around the inside rear wheel. The function can thus eliminate the need for multi-point turns in certain situations – for example in sharp bends or other tight spaces.

The intelligent off-road crawl function provides drivers with additional support off-road. It ensures ideal propulsion even on loose surfaces, maintaining a pre-set speed – and thus functions in a manner similar to cruise control, but for off-road driving. The intelligent off-road crawl function is always active when the LOW RANGE off-road gear reduction is engaged.

G-ROAR: the sound of the all-new electric G-Class:

G-ROAR brings a unique sound experience to the Mercedes-Benz G 580 with EQ Technology. Inspired by the G-Class model family's emotional combustion engine sounds, it provides an impressive acoustic accompaniment to the acceleration of the electric G-Class. G-ROAR also includes an "aura" sound and a variety of "event" sounds. The "aura" sound can already be heard around the vehicle when drivers approach the electric G-Class and unlock the doors.

New OFFROAD COCKPIT:

the new OFFROAD COCKPIT can be accessed directly via the off-road control center. An overview of the most relevant information for off-road driving as well as functions to support off-road driving are shown on the driver and multimedia displays.

"Transparent hood" function:

In conjunction with the 360-degree camera, the "transparent hood" function provides a virtual view of under the front of the vehicle to enable the driver to better recognize obstacles in the vehicle's path. The function also helps drivers to properly assess crests, embankments and hollows that may no longer be visible through the windshield, if the angle is too steep.

Battery & Charging:

At the heart of the all-new electric G-Class is the high-voltage battery with a 116-kWh usable capacity. The two-tiered lithium-ion battery with 216 cells is installed in twelve cell modules between three cooling levels. It is integrated into the steel ladder frame to ensure a low center of gravity and also makes the entire vehicle significantly more rigid. ECO Assistant and Navigation with Electric Intelligence support electric driving.
Both AC and DC charging are possible thanks to a 9.6-kW on-board AC charger and a DC fast charging system with a charging capacity of up to 200 kW. With DC fast charging, the high voltage battery is able to charge from 10 to 80 percent SoC (State of Charge) in approximately 32 minutes. The all-new electric G-Class includes three charging programs – "Standard," "Work" and "Home." Users can set parameters such as departure time, climate control and maximum charge level.

Multi-stage high-voltage safety concept:

Mercedes-Benz has developed a multi-stage high-voltage protection concept for its electric vehicles to prevent electric shocks and high-energy short circuits. It comprises eight essential elements for the safety of the battery and all components with a voltage level of more than 60 volts. This includes, for example, a self-monitoring high-voltage system that switches off automatically in the event of a serious collision.

Suspension and drivetrain:

The all-new electric G-Class brings the off-road capability of the G-Class into the era of electric mobility. In certain areas, the G 580 with EQ Technology even surpasses the AMG G 63 – in water-wading depth, for example. The ladder frame has been modified and reinforced for the electric model, retaining the combination of independent double wishbone front suspension and solid rear axle.

The off-road specs:

•  Ability to climb up to a 100 percent grade on suitable surfaces
•  9.8 inches of ground clearance between axles
•  Maximum water-wading depth of 850 mm
•  High stability on lateral slopes of up to 35 degrees
•  32-degree approach angle, 30.7-degree departure angle and 20.3-degree breakover angle

ELECTRIC DYNAMIC SELECT: additional drive program for increased efficiency:

The driving experience of the all-new electric G-Class can be adjusted at the touch of a button. ELECTRIC DYNAMIC SELECT adjusts parameters for the motors, transmission, suspension, ESP® and steering depending on the drive program. Drivers can choose between the "Comfort," "Sport" and "Individual" programs for on-road driving. "Trail" and "Rock" programs tailored for off-road driving are also available and can be selected via the ELECTRIC DYNAMIC SELECT switch on the center console.

 

Key Technical Specifications:

Highlights of the new Mercedes-Benz EQS SUV 450:

MBUX Hyperscreen

The MBUX Hyperscreen is a digital piece of art that is the jewel of the interior. Brilliant OLED technology and the Zero Layer user interface create a comfortable user experience. The large central display is 17.7 inches and even the co-driver has a dedicated 12.3-inch display to enjoy high quality content. With intelligent software, MBUX fully adapts to its users and provides them with personalized suggestions for numerous infotainment, comfort, and vehicle functions. With the MBUX zero layer, the most important applications are always offered on the topmost level within the field of vision, according to situation and context.

Burmester® 3D surround sound

Burmester® 3D surround sound system powered by 710 Watts and featuring 15 speakers: The interior electric driving experience is enhanced by the Sound Experience with "Vivid Flux," "Silver Waves," "Roaring Pulse," or "Serene Breeze" soundtracks.

Electrically adjustable rear seats

Electrically adjustable rear seats provide practical versatility: the rear seats can be shifted longitudinally by 130 mm with a single button press and can be reclined up to 30°. The fully electrically adjustable variable seat backrests enable passengers to rapidly select a comfortable seating position.

Rear Seat Comfort Package

Rear Seat Comfort Package brings in extra conveniences for rears seats. The especially cozy soft comfort headrests with pillows let passengers in the back unwind. The variety of comfort elements is completed by the premium comfort armrest that has a wireless charging system for mobile devices and MBUX rear tablet. With two 11.6-inch, high-resolution touchscreens, the MBUX high-end back seat entertainment system offers immediate access to the multimedia system. This indicates that the second row of passengers is also very well entertained.

Driving Assistance Package Plus (L2)

Enjoy the benefits of partially automated driving. Systems such as Active Distance Assist DISTRONIC or Active Blind Spot Assist can support you in the right situation, warn you if there is a risk of collision and intervene if necessary. The intelligently networked sensor system uses cameras, radar and ultrasound to register your vehicle's surroundings.

Rear Axle steering 10-degree.
Rear-axle steering with a steering angle of up to 10 degrees is also standard. It provides plenty of maneuverability and agility.

Muscular and athletic design
The EQS SUV 450 showcases a bold, muscular, and athletic design, reflecting its powerful performance and luxury appeal.

Electric Art Line exterior styling

The EQS SUV 450 will be offered with the Electric Art Line exterior styling, featuring 21-inch, light-alloy wheels painted in black with a high-sheen finish for a premium look.

Interior features

The EQS SUV 450 comes with all the luxurious interior features of the EQS SUV 580, with the added benefits of Energizing Air Control Plus for improved cabin air quality and a spare wheel, exclusive to the 5-seat configuration. The interior includes standard luxury seats, made from lavishly crafted materials, ensuring both comfort and sophistication for all occupants.

 

Key Technical Specifications:
Technical Specifications

Media Contact:

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India has the largest network spread amongst any luxury carmaker, with over 100 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including the ‘Made in India’ EQS 580 sedan, and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ Mercedes-Maybach EQS 680 SUV (CBU) and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Mercedes-Benz delivered 19,565 units (Jan-Dec 2023: 17,408 units, +12.4%) in 2024, clocking its ‘Best Year Ever’. The company now leads the luxury car market for the tenth consecutive year. For 2025, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises focusing on unmatched customer experiences, new product innovation, an enhanced luxury network reach for customer service, community development initiatives along with BEV charging.

•  E PERFORMANCE P3 Hybrid Drive: Features AMG-specific E PERFORMANCE P3 hybrid drive with combustion engine in the front and electric motor in the rear.

•  World’s most powerful 4 cylinder production engine: Together with hybrid setup produces 680hp          power, 1020 Nm torque and 0-100 sprint in mere 3.4 seconds EMBARGOED TILL 1:30 HRS 12-NOV’24.

•  Eight AMG DYNAMIC SELECT modes: Electric, Comfort, Battery Hold, Sport, Sport+, RACE, Slippery and   Individual. Tailored precisely to the new drive technology, boost power of the electric motor depends on       the selected drive programme.

•  4MATIC+ DRIFT MODE: For the first time AMG C 63 gets a fully variable 4MATIC+ with DRIFT MODE.

•  TRACK PACE: Intelligently distribute the use of electric energy over a racetrack lap, to optimise lap time  with the targeted use of the electric motor’s power.

•  AMG RIDE CONTROL Suspension: Adaptive Damping System with three adjustable levels—Comfort,      Sport, and Sport+—ensuring exceptional handling and ride comfort.

•  Burmester® surround sound system: 15 speakers providing an immersive audio experience.

•  Rear Axle Steering: Rear axle steering system offers a maximum steering angle of 2.5°, for significantly    improving agility during sporty driving manoeuvres.

•  AMG Driver’s Package: For enthusiasts seeking extra thrills, the AMG Driver’s Package comes as                standard with top speed to 280 km/h, underscores the vehicle’s sporty credentials.

•  Highly feature loaded car:

       o  The car is well equipped with 20-inch forged AMG Alloys wheels
       o  Sports seats in nappa leather
       o  Carbon fibre interior trim | Head-up display
       o  Exclusive paint options like AMG matt graphite grey magno are customizable
       o  Upgrades like AMG ceramic high-performance composite braking system are possible

•  Luxurious Interiors for a performance car:
       o  Sports seats in Nappa Leather with seat ventilation
       o  MBUX infotainment system includes dual 12.3-inch screen and head-up display.

•  Highly customizable: Each C63 can be tailored to owner's preferences, resulting in a truly unique vehicle.

•  Price: The Mercedes-AMG C 63 S E Performance starts at Rs. 1.95 Cr. onwards. (Prices all-India                    ex- showroom).      

•  Bookings and deliveries: Bookings open now for Q2 2025 deliveries for this exclusive sportscar.

•  Here’s to the Heart: Celebrating the ‘passion for racing’, every AMG C 63 S E PERFORMANCE customer    gets a complimentary opportunity to hone their advanced driving skills at the ‘Nürburgring’ racing circuit.

Pune/New Delhi: India’s most desirable luxury carmaker Mercedes-Benz today redefined the luxury performance segment by launching the highly exclusive performance car, Mercedes-AMG C 63 S E PERFORMANCE. This sportscar represents a powerful combination of cutting-edge hybrid technology and dynamic performance, setting a new standard for high-performance sedans. Meant for pure racing enthusiasts with a passion for driving, the AMG C 63 S E PERFORMANCE opens a new chapter in the brand’s rich history of ‘Driving Performance’. The AMG C 63 S E PERFORMANCE with its fully variable AMG Performance 4MATIC+ all-wheel drive, gets for the first time, an active rear-axle steering.

The Mercedes-AMG C 63 S E PERFORMANCE’s hybrid powertrain merges a 2.0-litre AMG turbo engine with an Electric Drive Unit (EDU) on the rear axle, delivering a scintillating combined output of 500 kW (680 hp) and maximum torque of 1,020 Nm, with a 0-100 kmph sprint of mere 3.4 seconds. This characterizes the Mercedes-AMG C 63 S E PERFORMANCE as the perfect sportscar for the future of ‘Driving Performance’. This innovative setup ensures balanced weight distribution for enhanced driving dynamics and an electric range of 13 kilometres. The car offers cutting-edge technologies, including the fully variable AMG Performance 4MATIC+ all-wheel drive system with ‘Drift Mode’ and active rear-axle steering, both standard for the first time in a C 63. These features, combined with an electrically assisted exhaust turbocharger, offer rapid torque build-up and exceptional agility, demonstrating that the Performance hybrid drive represents a technological masterpiece that showcases AMG’s high level of expertise.
Distinctive design elements enhance its sporty aesthetic, featuring a bold front fascia. Inside, the luxurious sport seats upholstered in exclusive black nappa leather provide a refined atmosphere, complemented by a sporty AMG Performance steering wheel and illuminated door sill trims. The advanced MBUX infotainment system with head-up display elevates the driving experience.

Silver Arrows – New Luxury Facility in Noida

The Mercedes-Benz Silver Arrows Showroom in Noida marks the latest milestone in the brand's strong footprint in Delhi NCR. These modern dealerships have become luxury destinations in cities such as Delhi NCR, Chennai, Mumbai, Bangalore, Ahmedabad, Kochi, Pune, Chandigarh, and Coimbatore. Silver Arrows Showroom embodies Mercedes-Benz’s commitment to world-class retail experience, designed to elevate Delhi NCR’s customer experience through a personalized and immersive approach.
The luxurious showroom caters to the evolving needs of today’s tech-savvy customers, combining the best of online and offline interactions for a seamless ‘omni-channel’ experience. Silver Arrows showroom features a stylish welcome area where customers are welcomed in an elegantly designed space. The showroom provides diverse consultation spaces including Open, Semi-Private, and Private zones. The ‘Sample Studio’ provides customer with the opportunity to view different paint and upholstery samples under the daylight lamps. The ‘Exclusive Lounge’ is designed to offer an opportunity to experience the fascinating ‘Top End Vehicles’, emphasizing the design elements of clarity, sensuous curve, and refinement.
The ‘Vehicle Handover Area’, designed as a 'Black Box,' provides an immersive experience for the emotional moment when customers receive their new car. The Mercedes café also offers specially imported coffee beans for the perfect sip. Additionally, customers can look forward to the introduction of key handover machines imported from Stuttgart, designed to create memorable delivery experiences that celebrate the significant milestone of taking delivery of a Mercedes-Benz.
Associated with Mercedes-Benz since 2013, Silver Arrows has a strong presence in Delhi NCR with showroom and workshop in New Delhi, Noida and Ghaziabad. To cater to the ever-growing demand of Mercedes-Benz vehicles in the Delhi NCR market, Silver Arrows has been steadily increasing its footprint with 5 locations, 64 bays spread over 90,000 sq foot area. Silver Arrows has stayed invested in the market and in the customers, with investment of more than INR 77 crores in the Delhi NCR market. With upcoming state-of-art 2S facility in Gurugram, it aims to cater to the increasing customer base in the market, offering world-class customer experience.

ANNEXURE

Highlights of the new Mercedes-AMG C 63 S E PERFORMANCE

Hybrid Powertrain Mastery:

The C 63 S E PERFORMANCE features an advanced hybrid system, combining a 2.0-litre four-cylinder turbo engine with a rear-mounted electric motor. This hybrid setup produces an impressive 680 hp and 1020 Nm of torque, enabling a 0 to 100 km/h sprint in just 3.4 seconds. The fully variable AMG Performance 4MATIC+ all-wheel drive ensures exceptional traction and agility on any terrain.

World’s Most Powerful Four-Cylinder Engine: At its core is the world's most potent series-production four-cylinder engine, generating 350 kW (476 hp). This hand-built unit, featuring an electrically assisted exhaust gas turbocharger, exemplifies AMG's commitment to high-performance driving with the "One Man, One Engine" principle.

Dynamic Rear Electric Motor:
The rear-mounted electric motor contributes an additional 204 hp and 320 Nm of torque, enhancing acceleration and allowing for short bursts of electric-only driving. It is integrated with an electrically shifted two-speed gearbox and the electronically controlled limited-slip rear differential in a compact electric drive unit (EDU This design showcases a perfect blend of efficiency and exhilarating performance.

AMG High-Performance Battery: The AMG High-Performance battery is result of lively exchange of expert knowledge between the High-Performance Powertrains (HPP) Formula 1 engine shop in Brixworth and Mercedes-AMG in Affalterbach. The cutting-edge 6.1 kWh high-performance battery which weighs just 89 kilograms. The low weight allows a remarkable power density of 1.7 kW/kg. It delivers a continuous output of 70 kW and a peak output of 150 kW for ten seconds,. The AMG 400-volt battery is designed for fast power delivery and recuperation. The innovative direct cooling of battery cells maintain temperature for optimum power delivery. The electric range of 13 kilometers is ideal for urban driving.

Versatile Driving Modes: The driving modes adjust important parameters such as the response of the drive system and transmission, the steering characteristics, the suspension damping or the sound. The boost power of the electric motor also depends on the selected drive program. Drivers can select from eight AMG.

 

DYNAMIC SELECT modes: Electric, Comfort, Battery Hold, Sport, Sport+, RACE, Slippery, and Individual, allowing for a tailored driving experience from efficient commuting to high-performance thrills.

AMG RIDE CONTROL Suspension: The vehicle features AMG RIDE CONTROL suspension with an Adaptive Damping System, providing adjustable settings of Comfort, Sport, and Sport+ for an optimal balance between ride comfort and dynamic handling.
Enhanced Agility with Rear Axle Steering: A rear axle steering system offers a maximum steering angle of 2.5°, for significantly improving agility during sporty driving maneuvers.

AMG Driver’s Package: For enthusiasts seeking extra thrills, the AMG Driver’s Package which comes as standard increases the top speed to 280 km/h, underscoring the vehicle’s sporty credentials.

High-Performance Composite Brakes: The high-performance composite braking system features large internally ventilated and perforated brake discs,
providing consistent and powerful stopping power. The striking, red-painted brake calipers with black "AMG" lettering enhance its sporty appeal. AMG ceramic high-performance composite braking system is available as an optional upgrade.

Luxurious Interior: Inside, the cabin radiates luxury with AMG sports seats in Nappa Leather with seat ventilation and optional are AMG Performance seats. The latest MBUX infotainment system includes dual 12.3-inch screen and head-up display for seamless driver information and multimedia control.

Premium Sound and Ambiance: The Burmester® 3D surround sound system with 15 speakers and 710W elevates the auditory experience, while customizable ambient lighting enhances the overall atmosphere. Carbon fibre trim and AMG performance steering wheel in carbon fibre/nappa leather design add to sporty theme of the interior

Striking Exterior Design: The C 63 S E PERFORMANCE is distinguished by its muscular design, with an 83-millimeter length increase and a 50-millimeter extended front for a more aggressive stance. Signature AMG elements, including a unique bonnet air outlet and iconic grille, enhance its bold profile.

Feature loaded car with numerous options to customize.
The base car is well equipped with 20-inch forged AMG Alloys wheels, sports seats in nappa leather, carbon fiber interior trim, Head-up display, and host of other convenience features. Exclusive paint options, such as AMG matt graphite grey magno are customizable.
Upgrades like AMG ceramic high-performance composite braking system are possible]

Comprehensive Safety Features: Equipped with state-of-the-art safety technologies, including active brake assist, pre-safe and 7 airbags as standard, the C 63 S prioritizes safety alongside performance. The 360-degree camera system enhances visibility, instilling confidence on the road.

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com

FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 100 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.
The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including the ‘Made in India’ EQS 580 sedan and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ and Mercedes-Maybach EQS 680 SUV (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.
Mercedes-Benz delivered 17,408 units (15,822 units in 2022; +10%) in 2023, clocking its ‘Best Year Ever’. The company achieved record sales of 5,117 units in Q3 CY 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever CY Q3 sales of Mercedes-Benz also resulted in its highest-ever January-September YTD 2024 sales at 14,379 units, growing at 13% year-on-year rate. For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.

• Electrified handcrafted bi-turbo 4.0L V8 engine, with 48V Mild Hybrid Technology that delivers 430 kW and 850 Nm torque + 15 kW additional boost. 

• Equipped with the latest MBUX NTG7 infotainment system, offering seamless connectivity and an intuitive user interface, including Augmented Reality Navigation.  

• The luxurious interior features Nappa leather, high-quality materials, and a customizable ambient lighting system. 

• The all-new AMG G 63 now features RACE START with the standard AMG Performance package, pushing top speed to an impressive 240 kmph.  

• The AMG G 63 comes standard with AMG Performance 4MATIC all-wheel drive and debuts the innovative AMG ACTIVE RIDE CONTROL suspension, delivering superior handling both on and off the road. 
• 31 unique MANUFAKTUR upholstery options and 29 MANUFAKTUR paint options available in addition to the standard options for added customization. 
• The new off-road cockpit on the dashboard offers easy access to all off-road functions and features, strategically repositioned for effortless accessibility.  
• The technology package enhances the new G63 with a more comprehensive suite of ADAS functions. 
• The all-new Mercedes-AMG G 63 retains the legendary G-Class silhouette with AMG-specific touches, including flared wheel arches, a new AMG-specific bumper, and aggressive front fascia.  
• The first batch of the new AMG G 63 consisting of 120+ units are already reserved.  
• Bookings for Q3 2025 re-open today. 
• The Mercedes-AMG G 63 starts at Rs. 3.60 Cr. onwards. (Prices all-India ex-showroom) 

Pune: India’s most desirable luxury carmaker Mercedes-Benz today, reinforced its commitment to the luxury performance segment by launching the all-new Mercedes-AMG G 63. This SUV represents a powerful combination of legendary off-road capability, dynamic performance and exquisite luxury, setting a new standard in the luxury SUV market while staying true to the timeless G-Class design ethos.

The all-new Mercedes-Benz G-Class continues to solidify its status as an automotive icon with significant enhancements that elevate both performance and luxury. This latest generation excels in all conditions, featuring an electrified drive system that improves overall performance and a modern driver assistance system for enhanced safety. The Mercedes-AMG G 63 stands out among top performance off-road vehicles, boasting a powerful Handcrafted AMG 4.0L V8 biturbo engine that delivers 430 kW and 850 Nm torque + 15 kW additional boost. With the Race Start function debuting in this model, the all-new AMG G 63 accelerates from 0 to 100 kmph in a swift 4.3 seconds.

AMG ACTIVE RIDE CONTROL suspension with active, hydraulic roll stabilization and adaptive adjustable damping provides exceptionally agile handling and enhanced comfort. Active hydraulic elements replace the conventional mechanical torsion anti-roll bars. The adaptive shock absorbers are equipped with two hydraulic connections – one on the compression side of the damper and the other on the rebound side. Damper chambers on all four wheels are connected via hydraulic lines and the control valves of the adaptive dampers.

Distinctive design elements, including a new AMG-specific bumper with three vertical louvers in front of the air inlets, and the AMG crest on the hood, further enhance its unique appearance. Inside, the redesigned off-road cockpit and the advanced MBUX infotainment system with augmented reality navigation ensure a technologically advanced and luxurious driving experience, making the G 63 a perfect blend of tradition and innovation.

The Mercedes-AMG G 63 offers an unrivaled driving experience, showcasing the perfect blend of performance, style, and comfort. It embodies the spirit of adventure with advanced engineering and luxurious touches, ensuring every journey is extraordinary. The G 63’s design is a testament to the iconic G-Class’s heritage, reflecting both strength and elegance.

Manufaktur represents a realm of nearly limitless customization, showcasing the boundless potential in design and luxury. The all-new Mercedes-AMG G 63 boasts its widest portfolio to date, featuring materials selected with the utmost care for their superior quality. This selection is complemented by unparalleled craftsmanship, ensuring each detail is executed with precision and artistry. It has upgraded upholstery, the invigorating Energizing package, and the comfort of multicontour seats – all tailored to enhance your driving experience.

Mercedes-AMG G 63: A Legacy of Performance and Luxury

The G-Class has a storied history of blending luxury and off-road prowess. Established in 1979, this iconic model series has evolved from a rugged off-roader to a symbol of luxury and performance, captivating enthusiasts along the way. The Mercedes-AMG G 63 embodies this legacy by merging traditional craftsmanship with cutting-edge technology, creating a new chapter in G-Class history. It now offers the most diverse drive portfolio of all time and almost limitless customization options, while retaining its unmistakable off-road character and unique appearance. 

ANNEXURE

Highlights of the new Mercedes-AMG G 63
 

Powerful Performance: The G 63 is powered by the proven Handcrafted AMG 4.0L V8 biturbo engine that delivers 430 kW and 850 Nm torque + 15 kW additional boost.

The hand-built engine is electrified with a 48-volt on-board electrical system and an integrated starter generator (ISG), providing support at lower engine speeds with an additional 15 kW. From a standstill, the AMG G 63 accelerates to 100 kmph in just 4.3 seconds, on the way to an electronically limited 240 kmph top speed. Launch Control is now available for the new G 63 for the first time.

Distinctive Design: The G 63 features the classic G-Class silhouette, characterized by a new AMGspecific bumper with three vertical louvers, stainless-steel inserts, and the AMG crest on the hood and in the exterior mirror projections for the first time. The vehicle is available with optional 22-inch alloy wheels and a range of bold color choices.

Advanced Technology: Equipped with the latest MBUX NTG7 infotainment system, the G 63 offers 12.3-inch driver and multimedia displays with touch control, smartphone integration via Wireless Android Auto® or Apple CarPlay™, and USB-C ports for mobile devices. The MBUX Augmented Reality for Navigation superimposes graphical navigation information onto live images, enhancing driver assistance in complex traffic situations.  

Unmatched Driving Dynamics: The G 63 is equipped with an AMG Performance 4MATIC all-wheel drive system, providing exceptional traction and agility. The AMG ACTIVE RIDE CONTROL suspension with active, hydraulic roll stabilization and adaptive adjustable damping ensures agile handling and enhanced comfort.

New Offroad Cockpit: The redesigned off-road control unit provides an overview of essential information for off-road driving in both the driver and central multimedia displays, including vehicle positioning, compass, altitude, steering angle, tire pressure, and temperature, as well as the status of the differential locks. The "Transparent Hood" function can be selected via the off-road menu.

Exclusive and Dynamic Interiors: The interior features Nappa leather upholstery, carbon fiber accents, and a customizable ambient lighting system, including ambient lighting for the air vents. The Burmester® 3D Surround Sound System with 18 speakers and 760W output, complete with an illuminated satellite loudspeaker in the headliner, enhances the luxurious atmosphere.

MANUFAKTUR–Extensive Customization: The MANUFAKTUR range allows for extensive personalization, offering exclusive paint colors and interior elements like spare wheel rings, seat trims, decorative stitching, and more. Customers can choose from 31 unique upholstery options and 29 paint options, providing nearly limitless customization possibilities.

Advanced Safety Features: The G 63 includes a suite of advanced safety technologies, including active brake assist, lane-keeping assist, and 360-degree camera systems, ensuring peace of mind on every journey.

Exceptional Noise Comfort: Designed with comprehensive noise and vibration control, the G 63 features enhanced insulation and acoustic glass for a serene cabin environment.

Key Technical Data 

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

All-new E-Class LWB highlights: Key highlights

•     The new E-Class LWB will be available in three variants: E200, E220d and E450 4MATIC.

•     MBUX Superscreen: 3^rd generation new MBUX Superscreen having Zero Layer with AI capabilities,enhanced digital interaction and personalization across 12 display styles.

•     Personalization with Routines: AI-enabled new MBUX 3rd Generation UI features “personalized Routines” automating customer tasks

•     New design benchmarks: A spatial evolution and emphasis on rear-seat space

•     Selfie-camera: Features a unique selfie-camera that enables in-car video calls

•     Burmester® 4D Surround Sound System: The most powerful in its class, featuring 17 speakers and 4 exciters providing an impressive output of 730-watt power output.

•     Unmatched ‘rear seat’ comfort and luxury: Seats recline up to 36 degrees, extendable thigh support, comfort neck pillows, quarter glass sun blinds and electrically operated sun blinds operated even via MBUX

•     Chauffeur package

•     First-ever Centre airbag: Equipped with 8 airbags, including a driver knee airbag and for the first time a centre airbag, Blind Spot Assist, PRE-SAFE® safety system for enhanced occupant protection.

•     Spacious Interior: Generously dimensioned passenger compartment with a wheelbase of 3,094 mm,emphasizing rear-seat comfort.

 

Al-India ex-showroom introductory price:

•     Introductory price of the New LWB E 200 is Rs. 78.5 lakhs. Deliveries begin from this week

•     Introductory price of the New LWB E 220d is Rs. 81.5 lakhs. Deliveries commence from Diwali

•     Introductory price of the New LWB E 450 4MATIC is INR 92.5 lakhs. Deliveries commence from November, currently “Expression of Interest” is being collected by Franchise Partners.

 

Pune: India’s most desirable luxury car maker Mercedes-Benz today, announced the launch of the all-new Long Wheelbase (LWB) E-Class, the country’s most loved executive business saloon. With the New LWB E-Class, Mercedes-Benz further strengthens its sedan portfolio, introducing the sixth generation of its highest-selling model in the Indian market. With more than 57,000 units on Indian roads, the E-Class convincingly remains the most successful luxury saloon in the country across segments. Mercedes-Benz E-Class also remains the ‘longestrunning production car’ in India, commencing its production in 1995.

 

The New LWB E-Class sets very high benchmark in personalised features with the aid of cutting-edge digital technology onboard, combining them with luxurious interiors and unmatched comfort. Since its local production in 1995, the E-Class has continuously evolved, adapting to the needs of its discerning customers, embodying their pursuit of the best-in-class luxury business saloon. This 6th generation model represents the pinnacle of that evolution, combining advanced digital innovations with Mercedes-Benz’s traditional attributes of luxury, comfort, and safety, making it the most sophisticated and technologically advanced E-Class LWB till date.

 

The new E-Class LWB introduces cutting-edge tech features like the MBUX Superscreen, offering an expansive digital interface for a fully immersive tech experience, while innovations like the new THERMOTRONIC® Digital Vent Control, allowing for personalised and automatic climate adjustments. These tech innovations alongside personalized AI-driven routines, ensure that the New E-Class evolves with the driver’s preferences. Designed for those who demand the best, the New E-Class LWB offers unparalleled comfort in the rear cabin and a superior driving experience, blending technology, comfort and luxury seamlessly.

 

With its sleek design, cutting-edge on-board technology and focus on personalization, the New E-Class LWB sets a very high bar in the luxury executive sedan segment in India. From its exquisite Burmester® 4D surround sound system, electrically reclining seats up to 36 degrees with extendable thigh support, MBUX controlled rear sun blinds to comfort neck pillows; the New LWB E-Class offers a luxurious rear seat experience that remains outstanding like no other, continuing its legacy as the most desirable business saloon for discerning luxury dwellers.

 

The New LWB E-Class’ safety concept is based on an intelligently designed body having a rigid passenger cell and specifically deformable crash structures. The restraint systems comprising seat belts and airbags are specifically adapted to this. The New LWB E-Class has 8 airbags, including a ‘front centre airbag’ and host of restraint systems and safety features.

 

Key India-specific highlights:

The ‘Made in India, for India’ LWB E-Class boasts of ‘India specific’ adaptations that make the sedan more suitable for Indian road conditions. From India-specific suspension resulting in better ride quality to locally sourced components for glasses, the ‘made in India’ E-Class has significant adaptations. This is also the first time the India-specific LWB E-Class has been tested globally in markets like Spain and Germany for various emission and crash test purposes.

 

    •     Enhanced Agility Control Suspension tuned specifically for Indian Road Conditions.

    •     The Crash and Emission tests of all-new Made in India E-Class LWB were done in Germany and Spain to comply with internal Mercedes-Benz quality standards.

    •     Active Brake Assist is standard and can be modified to retain customer preference for added convenience.

    •     The all-new E-Class LWB is the first and only made-in-India Mercedes-Benz car to have a front centre airbag.

    •     The spare wheel in the all-new E-Class LWB has been placed below the boot floor.

    •     The side and quarter glasses of the all-new E-class LWB are now locally produced in India marking a new chapter for localisation of glazing materials in India.

 

ANNEXURE

 

Key Specifications:

Top Highlights of the All-new E-Class LWB:

 

Radiator grille with star pattern surface

A black panel-like surface connects the radiator grille with the headlamps. The three-dimensionally designed radiator grille has the STAR at the centre in the Avantgarde line that has been selected for the new E-Class.

 

MBUX Superscreen with large glass surface

The dashboard makes for the digital experience in the interior. The E-Class is equipped with a front passenger screen, and large glass surface of the MBUX Superscreen extends to the central display. Visually detached from this is the high-resolution instrument cluster display in the driver's field of vision. The main icons on the central and passenger displays are now simpler and color-coded to match smartphone tiles.

 

New electronic architecture

The electronic architecture is more software- and less hardware-driven. The computing functions of previously separate domains take place in a single processor. Screens and the MBUX infotainment system thus share a new, very powerful central onboard computer. This form of networking improves the performance and speed of the data streams.

 

New selfie and video camera

A new feature is a selfie and video camera (part of the optional MBUX Superscreen) on top of the dashboard. Using the new on-board Vivaldi browser opens new possibilities for video calls for work and pleasure by enabling you to connect from your car on the go as well.

 

Automated comfort functions with routines

Mercedes-Benz is pursuing the use of artificial intelligence (AI) to enable the car to learn which comfort systems vehicle occupants use repeatedly. Given the same circumstances, the aim is for AI to automate such functions. Mercedes-Benz uses the term 'routine' for this innovation. At launch of the new E-Class, customers will be able to use templates for standard routines. They also have the option of creating routines themselves.

 

Intelligent passenger screen

The front passenger can watch dynamic content such as TV or video streaming on the display during a journey while the driver is protected from distraction.

 

Enhanced Suspension

The suspension is specially tuned keeping in mind the rear seat passengers and driving conditions in India. As standard, the E-Class is equipped with our AGILITY CONTROL steel spring suspension with selective damping system. This combines balanced ride comfort and high driving stability. The passive damping system ensures a superior driving experience on any road surface. It continuously adapts rolling behaviour, cushioning effect, and stabilization to the current surface. In the case of smaller bumps, the ride comfort is enhanced by reducing the damping effect, while with larger bumps the full damping ensures optimum stability.

 

Resource-conserving materials

Numerous components of the New E-Class are made partly from resource-saving materials (recyclable and renewable raw materials). For the first time, certified recycled raw materials are used in the foam of the seats according to the "mass balance approach". In terms of their properties, they do not differ from raw materials produced from crude oil.

 

Media Contact:

 

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

 

FleishmanHillard India:

Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378

Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

 

About Mercedes-Benz India

 

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

 

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, EClass Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

 

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including the ‘Made in India’ EQS 580 sedan and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ and Mercedes- Maybach EQS 680 SUV (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

 

Mercedes-Benz delivered 17,408 units (15,822 units in 2022; +10%) in 2023, clocking the ‘Best Year Ever’. The company achieved record sales of 5,117 units in Q3 CY 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever CY Q3 sales of Mercedes-Benz also resulted in its highest-ever January-September YTD 2024 sales at 14,379 units, growing at 13% year-on-year rate. For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.

Pune: Mercedes-Benz reported its highest-ever Q3 2024 and YTD sales in India, continuing its strong momentum as the ‘most desirable’ luxury car brand in the Indian market. The company achieved record sales of 5,117 units in Q3 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever Q3 sales of Mercedes-Benz also resulted in the company’s achieving its highest ever January-September YTD 2024 sales at 14,379 units, growing at 13% year-on-year.

These outstanding sales results were driven by a combination of newly launched and existing vehicles and an enhanced retail customer experience. Demand persisted for Mercedes-Benz across entry, core, and Top-End Vehicle segments, with strong performance from new as well as existing products.

Robust BEV sales: Mercedes-Benz’s BEV portfolio continued to gain customer traction, growing robustly by 84% year on year, with an enhanced penetration of appx. 6% in YTD 2024 sales. With the introduction of EQA 250+, facelifted EQB SUV, ‘Made in India’ EQS SUV 580 and the ultra-luxurious Mercedes-Maybach EQS SUV. EMBARGOED TILL 13:30 HRS 9-OCT 2024 Confidential - Not for Public Consumption or Distribution Mercedes-Benz now has 6 BEVs in its current portfolio, offering a BEV suited to each customer’s preference and requirements. Mercedes-Benz’s ambitious roadmap for BEV was particularly underscored by a record growth of 140% in Q3 2024 YoY, for the BEV portfolio. Mercedes-Benz continued to retail more BEVs than any other luxury car maker in the Jan-Sep’ 24 period in the Indian market.

Top-End Vehicle (TEV) sales on rise: Mercedes-Benz’s Top-End Vehicle (TEV) comprising the most exquisite and topline vehicles accounted for 1 out of every 4 Mercedes-Benz sold in India and grew by 18% in Jan-Sep 2024. Demand for the exquisite Mercedes-Maybach range comprising ultra-luxurious vehicles like the Mercedes-Maybach S-Class, Mercedes-Maybach GLS SUV and the Mercedes-Maybach EQS 580 SUV grew with an impressive 125% growth rate YTD Jan-Sep’ 2024.

Key sales highlight of Mercedes-Benz

• Record-breaking Q3 sales with 5,117 units retailed, clocking a solid +21% YoY growth
•Best-ever January-September YTD sales with 14,379 units retailed with growth of +13%
• BEV sales increased by 84%, now contributing to appx.6% of total volumes
• Mercedes-Benz sold more BEVs than any other luxury brand in Jan-Sep’ 24 period
• Strong performance with the S-Class and Mercedes-Maybach S-Class clocking highest-ever sales in history.
• Reflects a growing preference by young customers to reward themselves with the “Best car in the world” as a symbol of early achievement in their career.
•Average age of S-Class customer is 38 years which is one of the youngest in the world.
• Mercedes-Benz India’s TEV segment continued to grow by 18% in Jan-Sep 2024 period, winning customer preference and retaining 1 out of every 4 Mercedes-Benz sold in the country

Network expansion: Mercedes-Benz has inaugurated 6 new touchpoints and revamped 11 outlets to the latest global luxury retailing format in the Jan-Sep 2024 period. Mercedes-Benz now has one or more revamped facilities in key markets like New Delhi, Gurgaon, Kochi, Chennai, Ahmedabad, Pune, Hyderabad, Mumbai, Chandigarh, etc. By end of 2024 nearly 40 outlets of Mercedes-Benz will be transformed into the latest ‘global luxury retailing format’ known as ‘MAR20X’ for an elevated customer experience. Mercedes-Benz India will also have presence in 4 new cities in Q4 2024 with an outlet each in Amritsar to start with, followed by locations like Kottayam, Agra and Kanpur. This expansion pursues Mercedes-Benz India’s strategy of being “closer to the customer” by ensuring not more than two hours of travel time for servicing a Mercedes-Benz, in most of the locations across the country.

Dream Days Campaign: Mercedes-Benz India has also announced a special festive campaign “Dream Days” where potential customers can test drive any Mercedes-Benz car, standing a chance to own the newly launched CLE Cabriolet for a year. This campaign is further supported by Mercedes-Benz Financial Services, offering Zero Downpayment, low interest, complimentary insurance and 7 years loan tenure on select models. There are also depreciation, corporate and trade-in benefits available. The campaign has been receiving strong response as itenables customers to fulfil their aspirations of buying a cherished Mercedes-Benz.  

Media Contact:

Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254
Confidential - Not for Public Consumption or Distribution

About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s
world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of
Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production
facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury
carmaker in India.

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the
exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network
presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, EClass Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan and
EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars
portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S
E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including
the ‘Made in India’ EQS 580 sedan and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ and MercedesMaybach EQS 680 SUV (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business
model in India, as one of the first markets to roll-out this business model, redefining customer experience.

Mercedes-Benz delivered 17,408 units (15,822 units in 2022; +10%) in 2023, clocking the ‘Best Year Ever’. The company achieved
record sales of 5,117 units in Q3 CY 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever CY
Q3 sales of Mercedes-Benz also resulted in its highest-ever January-September YTD 2024 sales at 14,379 units, growing at 13%
year-on-year rate. For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new
desirable products, investment in manufacturing operations, strategic expansion of retail network and community development
initiatives.

·India becomes the first market outside of USA to locally manufacture the EQS SUV 580 4MATIC

 

·EQS SUV 580 is Mercedes-Benz’s second locally manufactured EV from its state-of-the-art manufacturing plant in Chakan, Pune

 

·Mercedes-Benz India now offers a lineup of 6 BEVs in its portfolio: EQA, EQB, EQE SUV, EQS SUV, EQS sedan and Mercedes-Maybach EQS 680 SUV

 

·EQS SUV 580 4MATIC’s electric motors on the front and rear axles are permanently excited synchronous motors (PSM), giving consistent high power, multiple acceleration without drop in
power and a long range to the SUV

 

·With 400 kw power output, 858 Nm of torque and a sprint of 0-100 kmph in 4.7 seconds, the EQS SUV 580 4MATIC is a high-performance oriented BEV in the Indian market   

 

·With ARAI certified range of 809 kms, EQS SUV 580 4MATIC is India’s longest range electric SUV, having the largest battery capacity of 122 kWh for a passenger vehicle in India   

 

·EQS SUV’s 580 4MATIC DC charging time at 200 kW fast charging station: 31 minutes (10-80% SOC)

 

·The EQS SUV offers plenty of space, comfort and technology in its avant-garde and luxurious form. It
characterizes strengths and versatility of a SUV that can seat up to seven people

 

·The powerful electric motors, responsive 4MATIC all-wheel drive and an intelligent OFFROAD driving mode, makes the EQS SUV capable of tackling light terrain with ease

 

·EQS SUV's MBUX Hyperscreen features 3 seamless displays with the large 17.7-inch central OLED screen, delivers cutting-edge, driver-focused content with unrivalled impact

 

·Burmester® 3D surround sound system with Dolby Atmos sound experience, with 15 speakers 710 watts system power. Burmester® sound experience creates a 360-degree experience: in spatial terms, individual instruments/voices are positioned freely during studio mix

 

·MBUX Navigation Premium: Fast and optimally networked navigation, includes online route guidance, precise real time traffic information and Car-to-X communication

 

·MBUX Interior Assist Tech: Detects and responds to natural hand, body or head movements

 

·Digital Light with Intelligent HD System: HD system with more than 1 million pixels per headlight

 

·Rear Axle Steering: Rear wheels steer along up to 10°, reducing the turning circle by almost 2
meters. Results in impressive maneuverability and maximum driving stability

 

·Industry Best High Voltage Battery Warranty: 10 Years/Unlimited Kms for the EQS SUV   

 

·High Residual Value: EQS SUV’s RV is impressive at 60% after 3 years and 45,000 Kms

 

·Complete peace of mind: EQS SUV’s service interval is at 2 years/30,000 Kms

 

·Unmatched Total Cost of Ownership: Star Ease Compact service start at Rs. 85,000 for 4 years

 

·The Mercedes EQS SUV 580 4MATIC starts at an introductory price of Rs. 1.41
crores (all-India ex-showroom)

 

Pune:India’s most desirable luxury carmaker Mercedes-Benz today made two significant announcements for the Indian luxury car market. The company with the Three-Pointed Star further strengthened its BEV portfolio in India by launching a world-class BEV that combines luxury and technology in a futuristic and progressive SUV proportion: the EQS SUV 580 4MATIC. 

 

With the EQS SUV 580 4MATIC, Mercedes-Benz offers six BEV across the portfolio comprising the EQA, EQB, EQE SUV, EQS SUV, EQS sedan and the ultra-luxury Mercedes-Maybach EQS SUV 680. With the EQS SUV, Mercedes-Benz remains on track of implementing its strategy of accelerating to a ‘sustainable and digital future’ faster, with a strong BEV portfolio, as more customers explore BEV
adoption in the luxury segment. 

 

Mercedes-Benz also announced the start of local production of the EQS SUV 580 4MATIC from its state-of-art manufacturing facility in Chakan, Pune. India becomes the first market outside USA, to start the local production of the EQS SUV 580, anywhere in the world. The EQS SUV 580 4MATIC will be the second locally manufactured BEV in India from Mercedes-Benz after the EQS 580 luxury sedan. Mercedes-Benz accomplishes the distinction of being the only luxury car manufacturer in India, to locally produce two world-class BEVs from its production facility. Starting the local production of the EQS SUV 580 4MATIC outside of USA, is a significant milestone in Mercedes-Benz’s 30 years of history in India: highlighting the Three-Pointed Star’s global manufacturing prowess and underlining a deep commitment for the Indian market and customers.  

 

Vyankatesh Kulkarni, Executive Director and Head of Operations, Mercedes-Benz India
said, “Local production of the second world-class BEV from our manufacturing facility in Pune, is an immensely proud moment for our highly experienced and dedicated team. This success emphasizes our core technical skills, flexibility at production, ongoing commitment to develop our plant, various technological processes, and our incredible team for the future. To embrace future manufacturing needs in Electric Transformation, we leverage high-voltage technology know how and intensified data-driven strategies to bring digitalization to the forefront of the shop floor, acknowledging that our people drive our innovation and success. This accomplishment also underlines our global standard practices in quality, with an unwavering focus on sustainability across our products, plant, and
supply chain. It showcases our manufacturing prowess, developed over decades, and our expertise in complex assembly processes to produce high-end, sophisticated BEVs like the EQS SUV 580.”

 

EQS SUV Customers: Combining progressive technology, unparalleled luxury, and ample space with sustainability at its heart, the new EQS SUV 580 4MATIC is designed for those who are pioneers in their fields and aspire to live a futuristic and altruistic life. The EQS SUV 580 4MATIC will also strongly appeal to a diverse set of customers including families with active lifestyle, love for adventures and to tech savvy young professionals desiring for a luxury BEV SUV. EQS SUV offers exceptional space,
comfort, and connectivity for up to seven passengers within its AMG Line exterior and the luxurious interior. Equipped with powerful electric motors, responsive 4MATIC all-wheel drive, and an intelligent OFFROAD driving mode, the EQS SUV 580 4MATIC is capable of handling light terrain with ease while providing a premium driving experience.

 

Mercedes-BenzLeading the Charge in Luxury Electric Mobility

Mercedes-Benz’s Battery Electric Vehicle (BEV) portfolio in India is experiencing steady growth and increased sales penetration. With a lineup that includes six BEVs, ranging from the EQA SUV to the luxurious Maybach EQS SUV, Mercedes-Benz continues to meet a diverse range of customer needs. The addition of the EQS SUV further enriches this lineup, offering a comprehensive selection of electric vehicles for those who lead a futuristic and altruistic lifestyle.

 

Production Highlights of EQS SUV 580 4MATIC local production:

·Flexible Manufacturing: The unified production model of ICE & EV under one roof not only enhances efficiency but also allows us to swiftly respond to market demands. By integrating new EQS SUV in existing flexible production facility, we ensure seamless operations and optimal resource utilization.

 

·Complex Supply Chain Process: Mercedes-Benz's EQ global production network and its complex supply chain extends to different/various regions. Supply chain for EQS SUV 580 4MATIC is a dynamic ecosystem where raw materials are sourced from USA and Europe. This sophisticated orchestration demands flawless coordination, real-time data integration, ensuring customer demands are met with precision

 

·Complex battery fitment processes: The new battery for the EQS SUV 580 4MATIC sets standards in terms of performance, efficiency and charging capacity. Mercedes-Benz India has implemented an innovative, safe and efficient Battery assembly process, which delivers on the philosophy of “First Time Right “ production and quality assurance processes

 

·MBUX fitment:  One of the standout features of the EQS SUV 580 4MATIC is the MBUX Hyperscreen. This stunning digital panel including the whole cockpit is assembled in the plant. Mercedes-Benz India has pushed the boundaries of innovation to realize high performing assembly processes at every stage of production.  

 

·Sustainability: At Mercedes-Benz, we are driven by an unwavering commitment to innovation, shaping the future with cutting-edge processes that place both safety and sustainability at the forefront of everything we do. A prime example of this vision is our adoption of the advanced R-1234yf refrigerant gas, which not only elevates performance but also represents a leap towards environmental responsibility compared to traditional refrigerants. Lowest Global Warming Potential number and its unique composition to out-perform in cold as well as hot weather conditions are few of many advantages of the new environment friendly AC gas: R-1234yf.

 

·Training and upskilling: To enhance our cutting-edge technological products and advanced manufacturing processes, our workforce is empowered with a unique blend of traditional craftsmanship and forward-thinking expertise. Mastering skills such as EE-Software, advanced battery technologies, and high-voltage architecture, our team is redefining the future of manufacturing, seamlessly integrating innovation into every facet of production.

 

 

ANNEXURE:

Product Highlights of the new Mercedes EQS SUV 580 4MATIC

 

Exterior Design: The EQS SUV showcases a bold and commanding presence with its elevated stance and AMG line design. It shares the long wheelbase (126.4 inches) with the EQS Sedan but stands over 7.8 inches higher, enhancing its SUV profile. Its design includes SUV-specific aerodynamic optimizations such as a smooth underbody and a closed radiator shutter. These features not only contribute to its visual appeal but also enhance its aerodynamic efficiency, combining elegance with high-performance functionality.

 

Interior Design: Inside, the EQS SUV 580 4MATIC offers a luxurious and spacious environment tailored for ultimate comfort. The vehicle can accommodate up to seven passengers, with electrically adjustable second-row seats provided as standard. The trunk has a generous capacity, able to fit up to four golf bags. Additionally, an optional third row with two individual seats can be added for
increased flexibility. The interior features high-quality materials and advanced design elements, creating a refined and comfortable space for all occupants.

 

Exceptional Aerodynamics: The EQS SUV 580 4MATIC benefits from aerodynamic insights derived from the EQS Sedan, which holds the title of the most aerodynamically efficient production car. The SUV's design incorporates a smooth underbody and optimized flow details, achieving a unique blend of spaciousness and aerodynamic efficiency. This advanced aerodynamic design enhances both
performance and range, reflecting Mercedes-Benz’s commitment to cutting-edge technology and efficiency.

 

Redefining In-Car Entertainment: The EQS SUV 580 4MATIC features the MBUX system with intelligent software that adapts to user preferences, presenting key applications in the field of vision using a "zero layer" interface. The MBUX Hyperscreen, spanning nearly the entire dashboard, includes a 12.3-inch OLED display for the front passenger, allowing dynamic content with intelligent dimming to ensure driver focus. Additionally, the Burmester 3D Surround sound system with Dolby Atmos®
delivers a groundbreaking audio experience, creating a 360-degree sound environment that enhances spatial awareness and immersion by positioning individual audio elements around the listener.

 

Advanced Electric Drive Train: The EQS SUV 580 4MATIC is equipped with a state-of-the-art electric drive train (eATS) on the rear axle.  With an additional state-of-the-art electric drive train (eATS) on the front axle there is 4MATIC all-wheel drive. The Torque Shift function allows for intelligent, continuously variable distribution of drive torque between the front and rear electric motors,
optimizing efficiency and performance. The electric motors are permanently excited synchronous motors (PSM), offering high power density, excellent efficiency, and consistent power delivery.

 

Powertrain and Performance: Powering the EQS SUV 580 4MATIC are robust electric motors coupled with a responsive 4MATIC all-wheel drive system, which ensures excellent traction and
stability. The vehicle features an intelligent OFFROAD driving mode, allowing it to tackle light terrain with ease. This combination of powerful performance and advanced technology ensures that the EQS SUV delivers a premium driving experience both on and off the road.

 

Chassis and Suspension: The EQS SUV 580 4MATIC is equipped with a sophisticated chassis featuring a four-link axle at the front and an independent multilink suspension at the rear. The standard AIRMATIC air suspension with continuously adjustable damping (ADS+) allows for a ground clearance increase of several centimeters. Rear-axle steering with up to 10 degrees of movement enhances maneuverability, while the DYNAMIC SELECT modes—ECO, COMFORT, SPORT, and INDIVIDUAL—enable drivers to tailor the driving experience. The OFFROAD mode provides additional capabilities for off-road driving, enhancing the SUV’s versatility.

 

Commitment to Sustainability: Mercedes-Benz’s commitment to sustainability is evident in the EQS SUV 580 4MATIC production, which focuses on reducing environmental impact. The vehicle is a significant step towards achieving a climate-neutral car fleet and incorporates practices supporting intelligent resource conservation and responsible circular economy initiatives. This aligns with Mercedes-Benz’s vision for a sustainable and future-ready automotive industry.

 

Key Technical Data:

 

Media Contact:

 

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+9198508 36477

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +918956714914

 

FleishmanHillard India:

Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378 

•With 949.0 Kms driven in one charge, the ‘Made in India’ EQS 580 4MATIC accomplished the longest distance covered by a BEV in a single charge, anywhere in the world

•The record-breaking drive from Bengaluru to Navi Mumbai, was under real and arduous driving conditions, driven by the Autocar India

•The drive route covered cities like Davangere, Hubli, Belgavi, Kolhapur, Satara and Pune•EQS’ low-slung form factor and aerodynamically optimized wheels achieved a cd figure (drag coefficient) of just 0.20, making it the world’s most aerodynamic production car, further maximizing the range during the record drive

•The EQS features Mercedes-Benz’s new generation of batteries with significantly higher energy density. The larger of the two batteries has a usable energy content of 107.8 kWh.

•Power consumption: Data from the EQS 580 4MATIC at the end of the journey showed the luxury sedan delivered an electrical power consumption of 11.36 kwh/100km

Pune: India’s most desirable luxury car maker Mercedes-Benz today accomplished the coveted ‘Guinness World Records’ title for covering the longest distance in a production BEV in a single charge, with its state-of-art, ‘Made in India’ EQS 580 4MATIC luxury BEV. The EQS 580 travelled a distance of 949.0 Kms from the southern city of Bengaluru to Navi Mumbai in the west, in one single charge. The record setting drive under an arduous and real-life driving conditions signify the efficiency, long range and practicality of the EQS 580 luxury sedan, which is also India’s first locally assembled luxury BEV. The Guinness World Records title was created by Autocar India magazine road test team, led by Autocar road-tester Rahul Kakkar.

The record drive included areas of built-up traffic in busy urban and sub-urban areas with road works, diversions and detours amidst the heavy monsoon rains. Data from the EQS 580 at the end of the journey showed the luxury sedan delivered an electrical power consumption of 11.36 kWh/100 km.

The EQS 580 maintained an average speed of 60kph on the highway, maximizing the range of the sedan. The three regen levels of the EQS 580 4MATIC were used, extracting every last kilometre from the EQS’ massive battery pack of 107.8 kWh, making this Guinness World Records title a reality.

The BEV that made the ‘Guinness World Record title’ 2024: EQS 580 4MATIC

The BEV is India’s longest-range BEV across segments, with an ARAI certified range of 857 Kms. With meticulous detailing on the basis of Purpose design, the Mercedes-Benz aerodynamic engineers in close cooperation with the designers, were able to achieve a new cd best value of 0.20 for the EQS sedan. This makes the EQS ‘the most aerodynamic production car in the world’. The operating range particularly benefitted from this inherent strengths of the EQS 580, leading to the World Record.

The record-setting mileage achieved was remarkably higher than the EQS’ certified claimed range, exceeding by over 10 percent. Furthermore, factors like the low-slung sedan form and the aerodynamically optimized wheels gives the Mercedes EQS a drag coefficient of 0.20, making it the world’s slipperiest car through the air, further helping maximize the range clocked during the drive.

An average speed of 50-60kph was maintained on the highway to maximize range. All three levels of regen were used on the car to extract every last kilometer from the sedan’s massive battery pack, making this Guinness World Records title possible.

Hormazd Sorabjee, Editor, Autocar India commented, “We are delighted to celebrate our 25th anniversary with a Guinness World Record title. This record of 949.0 km on a single charge in adverse conditions drive is easily the most challenging drive we have ever undertaken. You can never be prepared enough for what Indian roads throw at you but some incredibly disciplined driving in a car like the EQS which has the best range and an efficient aerodynamic shape, helped us overcome all obstacles to achieve this amazing distance without plugging in” said Hormazd Sorabjee, Editor, Autocar India.

Drive Route: Bengaluru to Navi Mumbai

The EQS 580 was driven from southern city of Bengaluru to the western city of Navi Mumbai covering a distance of 949.0 Kms. The route covered cities like Davangere, Hubli, Belgavi, Kolhapur, Satara and Pune before reaching Navi Mumbai.

Challenges faced:

The ‘Guinness World Records’ title was accomplished traversing across arduous driving conditions under real driving conditions, making the achievement highly significant. Undertaken during the thick of the Indian monsoon, the drive route from Bengaluru to Navi Mumbai witnessed the EQS 580 lashed with torrential rainfall on multiple stretches. This not only escalated the difficulties further, but also created treacherous driving conditions for this record setting drive, that already was under high time pressure.

The exceptionally heavy monsoon of 2024 has also resulted in intensive roadwork to be carried out at multiple spots along the route. This resulted in numerous diversions and detours, further upping the challenge for the driver to achieve the title.

 

Key Technical Data

Media Contact:

 

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477

 

FleishmanHillard India:

Soumi Sriram | Soumi.sriram@fleishman.com | +91 98195 45378

Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254

 

About Mercedes-Benz India

 

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

 

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the flagship luxury electric vehicle– EQS 580 sedan.

 

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio, including the ‘Made in India’ EQS 580, EQB SUV, EQE 500 4MATIC SUV and EQA 250+ (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

 

Mercedes-Benz achieved its highest fiscal sales ever in India, with 18,123 units sold in FY 2023-24 (FY 2022-23: 16, 497 units; +10%) and highest-ever H1 (2024) in India with record sales of 9262 units (H1 23: 8528; +9%). For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.

• Debut of Mercedes-Maybach EQS 680 SUV: The first all-electric series model from Maybach, blending advanced technology with luxury.
• Mercedes-Maybach EQS 680 SUV manifests Mercedes-Benz’s ambition to lead in digital and electric mobility with a focus on the ultra-luxury segment.
• Mercedes-Benz India now offers 5 BEVs in its portfolio: EQA, EQB, EQE SUV, EQS sedan and Mercedes-Maybach EQS 680 SUV
• Standard Burmester® 4D surround sound system with Dolby Atmos, 15 speakers, and real-time adaptive “Aerial Grace” driving sound.
• The Mercedes-Maybach EQS 680 SUV has an output of 484 kW and a range of up to 611 kms (WLTP). It has 4MATIC all-wheel drive as standard.
• Distinctive Design: Features an upright Mercedes star, black panel front, and optional two-tone paintwork, embodying Maybach’s luxury aesthetic.
• The Mercedes-Maybach EQS is the first car to have vegetable-tanned Nappa leather, using coffee bean shells and plant-based agents, along with net carbon-neutral production.
• Features advanced NVH measures, including enhanced insulation and a Disconnect Unit (DCU) for a quiet, relaxing cabin.
• Enhanced Comfort: Offers a cocooning rear effect, extraordinary driving dynamics, and maximum noise comfort with the MAYBACH driving program.
• The Mercedes-Maybach EQS 680 SUV starts at Rs. 2.25 Cr. onwards. (Prices all-India ex-showroom)

Pune: India’s most desirable luxury carmaker Mercedes-Benz today redefined the top-end luxury segment in India, by launching the first ever all-electric Mercedes-Maybach in India. The Mercedes-Maybach EQS 680 SUV is the ultimate pinnacle of opulent luxury combined with cutting-edge automotive excellence and electromobility. This exquisite vehicle ushers in a new era of Maybach in India, setting an unparalleled standard in the all-electric, top-end luxury SUV segment. The design of the SUV truly does justice to Karl Maybach’s maxim – ‘What is good, must also be beautiful’
 

The Mercedes-Maybach EQS SUV is the most luxurious and comfortable all-electric SUV and redefines the benchmark in the top-end all-electric luxury SUV segment. The Maybach EQS SUV combines state-of-the-art technologies with the exclusivity of Maybach, creating a holistic luxury experience for all the senses– from the sound experience to light displays, and from exquisite materials to fragrance and driving comfort.
 

In the electric era too, Mercedes-Maybach exudes "sophisticated luxury" in every detail. The brand's style is characterized by expressive beauty, refinement and grace. Its ambience makes for unique moments–and something absolutely desirable is created. This is achieved by combining the perfection of Mercedes-Benz with the exclusivity of Mercedes-Maybach.


Maybach: The legacy of luxury
Maybach’s legacy exemplifies Mercedes-Benz’s enduring commitment to automotive excellence. From the grandeur of the 1930s Zeppelin models to the sophistication of the modern Maybach S-Class sedans, the brand has consistently set the standard for luxury and craftsmanship. Each iconic vehicle has redefined opulence and innovation, establishing Maybach as the ultimate symbol of automotive perfection.
 

Mercedes-Maybach EQS SUV: the legendary brand’s first all-electric model
As environmental concerns become increasingly significant, Mercedes-Maybach is committed to reducing its ecological footprint while upholding its luxury standards. The introduction of the EQS 680 SUV continues this tradition, merging Maybach’s renowned craftsmanship with cutting-edge electric technology, thereby creating a new chapter in the brand’s storied history. The Mercedes-Maybach EQS 680 SUV embodies this commitment, offering a unique blend of opulence and forward-thinking technology. This all-electric model transcends traditional automotive boundaries, presenting a vision of luxury that embraces the future of mobility. It represents a state of mind where Maybach’s essence and innovation converge in a truly extraordinary way.


Mercedes-Benz leading the charge in luxury electric mobility
Mercedes-Benz’s Battery Electric Vehicle (BEV) portfolio in India is witnessing steady growth and increased sales penetration in the overall sales in the first half of CY 2024. Mercedes-Benz’s BEV portfolio, now comprising 5 BEVs cater to new generation of customers seeking dynamic and high-performance electric vehicles to connoisseurs who would love to add a Mercedes-Maybach EQS SUV in their collection. The launch of the EQS Maybach SUV is a key addition to Mercedes-Benz’s dynamic luxury BEV portfolio in India.


ANNEXURE

Highlights of the new Mercedes-Maybach EQS SUV

• Exterior Design of the Mercedes-Maybach EQS 680 SUV:
The Mercedes-Maybach EQS 680 SUV features the iconic Mercedes star prominently on the hood, with a brand-typical black panel adorned with vertical chrome accents and a smooth, integrated radar sensor panel. Chrome-plated filigree slats accentuate the bumper's air intake, while the classic MAYBACH lettering is subtly integrated into a chrome strip aligned with the continuous DIGITAL LIGHT headlights. The Maybach pattern appears in trim parts of the side bumper and is projected on the doors for a unique welcome.

Side features include bold chrome surrounds on the windows and B-pillar, emphasizing the vehicle's length and quality, with a Maybach emblem on the D-pillar and subtly integrated EQS lettering. The pronounced wheel arches are complemented by high-gloss black cladding, exclusive 21 or 22-inch alloy wheels, and illuminated running boards with anodized aluminum treads. At the rear, continuous light strip rear lights and chrome accents on the tailgate, rear apron, and spoiler lip highlight the SUV’s exclusivity. The model offers a two-tone paintwork in five combinations, applied by hand to the highest standards.

Interior Design: A Fusion of Tradition and Innovation

The interior of the Mercedes-Maybach EQS 680 SUV seamlessly blends tradition with avant-garde elements. It features the MBUX Hyperscreen with a “zero layer” interface and bespoke Maybach animations, all presented in an elegant deep blue. Highlights include an animated instrument cluster in “MAYBACH” mode, with rose gold surrounds and a silk scarf-like movement of the pointers. The central display offers intuitive interaction, with options to customize display styles and modes.


Rear passengers enjoy extensive comfort with two 11.6-inch displays and MBUX High-End Rear Seat Entertainment, including a rear tablet for remote control and MBUX Interior Assist for gesture-based functions. The cabin features Maybach Exclusive Nappa leather in rich hues and optional MANUFAKTUR leather for added luxury. Natural wood trims and high-quality design elements, including the Maybach emblem on various surfaces, underscore the vehicle’s refined aesthetic.

Resource-Saving Luxury: Mercedes-Maybach Introduces Vegetable-Tanned Nappa Leather

The Mercedes-Maybach EQS SUV debuts Mercedes-Benz’s first use of vegetable-tanned Nappa leather, utilizing coffee bean shells as tanning agents and plant-based fat liquoring agents. This process eliminates the need for salt, saving approximately 45 kilograms per vehicle, and repurposes tanning by-products into compostable products and insulating materials. The leather is produced with stringent sustainability criteria, including a transparent supply chain and chrome-free agents.

Furthering its commitment to sustainability, the Maybach EQS SUV incorporates resource-saving materials like secondary steel and recycled aluminum and features net carbon-neutral production for both the vehicle and its battery. Mercedes-Benz aims to cut CO₂ emissions by 50% per passenger car by 2030, with a goal of net carbon neutrality for its new fleet by 2039.

Distinguished in a class of its own: automatic opening and closing doors
  
Another exclusive feature are the standard automatic comfort doors at the front and rear. The recessed door handles extend, if the driver approaches the vehicle from the side from a distance as far as approximately 20 feet. The driver door opens automatically when approaching the vehicle from a distance as far as approximately 5 feet. This exceptional welcome function can be activated and deactivated in the MBUX central display. All other doors can be opened and closed remotely via MBUX – with a simple press of the vehicle key, in the central display or the standard MBUX High-End Rear Seat Entertainment. The driver door also closes automatically as soon as the brake pedal is pressed.

In each door there is an electric servomotor on the catch strap. On command of the control unit, the doors are swung open and closed in a controlled manner. To prevent damage, the system uses the ultrasonic sensors of the parking assistance systems. They are located in the bumpers and monitor the surroundings when parking. As soon as they detect an obstacle, additional information from the cameras in the exterior mirrors is used. When opening the doors, the system considers any detected obstacles. Proximity sensors in the doors are also active when the vehicle is stationary. They scan the surroundings while opening.
 

The Rear: Exclusive Lounge with Comprehensive Comfort

The rear of the Mercedes-Maybach EQS SUV offers a luxurious, all-encompassing comfort experience, known as the cocooning effect. The standard Executive seats feature ventilation, massage functions, and neck and shoulder heating, along with a calf massage and Chauffeur Package. When the right rear passenger reclines, the front passenger seat automatically moves to the chauffeur position, and ENERGIZING COMFORT enhances the massage experience.

The redesigned floating rear center console integrates wooden trim and features a projector that discreetly displays the Maybach emblem on the floor. The First-Class Rear package includes thermal cup holders, a shelf for the MBUX rear tablet, and ample connectivity with four USB-C ports and two HDMI interfaces. Optional additions include folding tables, a cooling compartment, and silver-plated champagne goblets.

Versatile Lighting Options

The Mercedes-Maybach EQS SUV features adaptive rear lighting with designer lamps in each C-pillar, adjustable reading lights in the grab handles, and customizable light strips in the headlining. Brightness and light spot positions can be adjusted to create everything from focused work lighting to relaxing lounge ambiance. Ambient Lighting extends throughout the vehicle, including the roof liner and behind the rear seats, with Active Ambient Lighting offering 253 controllable LEDs and 64 color options, including exclusive Maybach hues like Rose Gold White and Amethyst Glow. The “Welcome” presentation features a light carpet that highlights the rear doors, enhancing the cocooning effect.

Enhanced Air Quality

The Mercedes-Maybach EQS SUV features ENERGIZING AIR CONTROL Plus with a HEPA filter, ensuring superior air quality by trapping fine dust, particles, and pollen. The activated carbon in both the HEPA and cabin filters also eliminates sulfur dioxide, nitrogen oxides, and odors. The air quality sensor and circulating air filter maintain a clean cabin environment, with particulate matter levels displayed in the MBUX system. Pre-air conditioning cleans the interior before boarding, and the system offers recommendations based on outside air quality. The standard AIR BALANCE Package includes a unique No. 12 MOOD Ebony fragrance, blending sandalwood and spices for an exclusive sensory experience.

Immersive Sound Experience

The Mercedes-Maybach EQS SUV delivers a superior audio experience with the standard Burmester® 4D surround sound system and Dolby Atmos technology. Featuring 15 speakers, including bass speakers, 3D speakers, and seat exciters, it offers unparalleled clarity and depth, replicating the artist’s original studio sound. The system supports individual sound adjustment per MBUX profile and provides a four-dimensional listening experience. The “Aerial Grace” driving sound, unique to this electric model, adapts in real-time to driving parameters for an interactive acoustic experience.

Exceptional Noise Comfort

The Mercedes-Maybach EQS SUV excels in noise and vibration control, building on the EQS SUV’s already impressive standards. It features comprehensive NVH measures, including encapsulated drive trains, innovative support frames, and double decoupling of drive units. Enhanced acoustic foams and underbody ramps minimize road noise.


In the rear, the SUV boasts superior noise suppression with a leather-covered luggage compartment cover and additional insulation materials. The Disconnect Unit (DCU) optimizes range by decoupling the front axle motor during low loads. Acoustically effective laminated glass, advanced wind deflection, and electrically operated rear roller blinds ensure an exceptionally quiet rear cabin, ideal for enjoying music or relaxing in silence.

Advanced Suspension for Superior Comfort

The Mercedes-Maybach EQS SUV features AIRMATIC air suspension with continuously adaptive damping (ADS+) as standard, allowing a ground clearance increase of up to 25 millimetres. It includes rear-axle steering with up to 4.5 degrees of movement and an optional 10-degree turn, reducing the turning circle to 11.0 meters.

In addition to the standard driving modes—ECO, SPORT, OFFROAD, and INDIVIDUAL—the SUV offers the exclusive MAYBACH driving programme, prioritizing rear passenger comfort by minimizing body movements and oscillations. This mode is the standard setting, enhancing overall ride quality.

Active scenting: exclusive magical fragrance – also to be experienced visually

The active scenting also appeals to the sense of smell. It is part of the standard AIR BALANCE Package. An extraordinary and luxurious fragrance, called No. 12 MOOD Ebony, was specifically created for the Mercedes-Maybach EQS SUV. It does not aim to please but to seduce: An exclusive composition of soothing and fantasy-stimulating sandalwood that reminds of the Orient is combined with notes of beguiling freesia and spicy cloves that can be associated with an exotic spice market. No.12 MOOD ebony is an exclusive composition full of longing, attraction, and devotion.


Key Technical Data

Media Contact: 

 

Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com | +91 98508 36477

Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914

 

FleishmanHillard India:

Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378

Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254 

 

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.

 

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the flagship luxury electric vehicle– EQS 580 sedan.

 

 

The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio, including the ‘Made in India’ EQS 580, EQB SUV, EQE 500 4MATIC SUV and EQA 250+ (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.

 

Mercedes-Benz achieved its highest fiscal sales ever in India, with 18,123 units sold in FY 2023-24 (FY 2022-23: 16, 497 units; +10%) and highest-ever H1 (2024) in India with record sales of 9262 units (H1 23: 8528; +9%). For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.