Press Release

• Mercedes-Benz for the first time introduces BS VI diesel power train in the C-Class: The four-cylinder OM 654 diesel engine in the C 220d and the C 300d AMG Line
• The OM 654 engine featured in the C 300d AMG Line and the C 220d, delivers more output as well as reduction in the noise and vibration characteristics
• The C 300d inherits the sporty character of the AMG Line exterior, with specific adjustments to the front and rear aprons and new MULTIBEAM LED headlamps

• Mercedes-Benz enhances its popular CLA line-up with the new CLA 200 and CLA 200 d Urban Sport
• The CLA Urban Sport comes equipped with THERMOTRONIC 2-Zone AC, carbon-style rear spoiler and a new Cosmos Black exterior paint scheme | Equipped with “Sport” branded floor mats, illuminated door sills and a “Sport” badge
• The Mercedes-Benz CLA 200 Urban Sport (Petrol) and CLA 200 d Urban Sport (Diesel) are priced at INR 35.99 lakhs and INR 36.99 lakhs ex-showroom, India respectively

The Sundaram Motors facility can service up to 5000 cars per year using 26 service bays 

• This is Mercedes-Benz’ 31st outlet in South India and the 10^th one in Tamil Nadu
• The facility is one of the largest Mercedes-Benz outlet spread across 80,000 sq. ft.
• Built in a time span of 15 months, the world-class facility is set up with an investment of INR 16 crores
• Mercedes-Benz India continues with its largest network presence among luxury car makers with 94 outlets in 45 cities
• 50 professionally trained staff appointed to ensure personalized service to patrons | This is the second Mercedes-Benz facility in Coimbatore and Sundaram Motors’ 8^th outlet for Mercedes-Benz in Tamil Nadu and Karnataka
• The service facility entails a total of 26 service bays including both preventive maintenance and body & paint
• Sundaram Motors Coimbatore will cater to upcountry customers and will be a one-stop shop solution for customer service in the region

Mercedes-Benz India contributes INR 25 Lakhs| Dealer partners contribute INR 5 Lakhs towards CM’s relief fund

• Mercedes-Benz stands with the authorities at this moment of crisis and wants to contribute to the relief works as a responsible corporate citizen
• Mercedes-Benz India and its dealer partners Rajasree Motors and Bridgeway Motors will voluntarily contribute INR 30 Lakhs collectively to the CM Relief Fund
• A special cross-functional team from Mercedes-Benz is currently assessing the impact and preparing a contingency action plan, short to long term in nature
• Simultaneously Mercedes-Benz’s partner Allianz Global is recovering the affected vehicles and the retail network teams have committed additional manpower to support the customers

First-of-its-kind tie-up for Advanced Diploma in Automotive Mechatronics (ADAM) course with an all-women’s college in Pune

• This is Mercedes-Benz’s first ever tie-up with a women’s college in India as a part of their CSR initiative
• Mercedes-Benz, continues its contribution to the ‘Skill India’ initiative of Government, to develop highly skilled resources for the automotive industry
• The MOU was signed between Mercedes-Benz India and Maharshi Karve Stree Shikshan Samstha on 13th August, 2018 at Cummins College Campus, Karvenagar in Pune in the presence of Mr Santosh Iyer, Vice President - Customer Service and Corporate Affairs, Mercedes-Benz India, Smt. Smita Ghaisas, President, MKSSS and Dr. P.V.S. Shastry, Secretary of MKSSS
• Designed by the Mercedes-Benz Global Training Center, the 1 year ADAM course focuses on self-learning methodology and helps candidates upskill themselves with the latest technological advancements in the world of automobiles

‘Service on Wheels’ boasts of the largest state-of-the-art Digital Service Drive capable service trucks deployed by any automotive manufacturer in India
‘Service on Wheels’ will feature two trucks; one catering to markets in the North & East and the other to South & West under Phase I roll-out

• Service on Wheels’ initiative offers unprecedented convenience to customers by offering vehicle care in locations distant from existing service network
• ‘Service on Wheels’ will travel to 15 Tier 2 & 3 markets like Jalgaon Gandhinagar, Jamnagar, Valsad, Kutch, Amravati, Udupi, Bellary, Dharwad, etc. in 2018 and to other markets in 2019
• This initiative will undertake First Free Inspection, Service A & B and other jobs

• Further strengthens its customer-centric initiatives in luxury car industry with the finest 360 degree immersive customer loyalty programme
• Dining delight: Exclusive dining offers specially curated for customers, discounts and other benefits at over 100 premium restaurants across the country along with exclusive set-up on special occasions
• Staycation: Exclusive getaway offers at more than 45 exotic properties across the country
• Golfing services: Complimentary Golf lessons for customers and their families, an option to choose from top Golf courses across the country 
• Global travel & Medical assistance: Customers can avail travel assistance such as Inoculation and Visa requirement information and medical assistance such as Telephone Medical Advice across the Globe
• Bespoke requests: Customers can call a hotline no. and book slots for RSVP events, place special bespoke request for assistance across the Globe
• Retail, luxury and lifestyle benefits: Benefits around luxury, lifestyle events & electronics categories with unique offers exclusively for Mercedes-Benz customers

• Pavilion showcase of 13 fascinating cars: the most comprehensive range of Mercedes-Benz cars showcased ever
• Launch of the Mercedes-Maybach S 650 and the ‘Made in India’ BS VI Mercedes-Maybach S 560, to continue Maybach’s popularity in India
• Unveiling of the E-Class All-Terrain: Further line-up of unique vehicles and expand to newer segments in India
• With ‘Concept EQ’ Mercedes-Benz showcases how electric cars can soon move into the fast lane: the concept vehicle, with the appearance of a sporty SUV, gives a preview of a new generation of vehicles with battery-electric drives
• Customer centricity to be bedrock of ‘The Best Keeps Leading’ philosophy
• Display of the popular Mercedes-AMG PETRONAS F1 team car
• The price of the Mercedes-Maybach S 650 is INR 2.73 crores and the Mercedes-Maybach S 560 is priced at INR 1.94 crores (Ex-showroom All-India)

This is the first ever tie-up for Mercedes-Benz India with any private institution in the country. Both the institutes to commence the highly coveted Advanced Diploma in Automotive Mechatronics.

Record 8061 units sold in the January-June 2018 period | 12.4% year-on-year growth (January-June 2017: 7171 units)

• The sedan portfolio continues to grow registering 15.2% growth in the H1 2018 period
• The SUV portfolio of Mercedes-Benz grew by 15.9% in the Jan-June 2018 period, underlining the continued penchant for SUVs by the Indian consumers
• Seven fascinating products launched in the first six months of 2018; more exciting product interventions and service initiative to follow in the second half

She’s Mercedes celebrates the success of women in various fields; a platform to connect, exchange ideas and empower each other

She’s Mercedes is a global platform dedicated to inspire, connect and empower women to unleash their best and divulge in their success stories

Mercedes-Benz reaches another milestone in India; rolls out its 100,000th car in India

The 100,000th Mercedes-Benz produced in India is an E-Class

• Mercedes-Benz becomes the first luxury car maker in India to reach the milestone of manufacturing 100,000 cars ‘Made in India, for India’
  
• India is a key emerging market for Mercedes-Benz with a world class production facility and processes- enabling reduced time frame for producing more cars than ever before. 
• Mercedes-Benz has a robust local portfolio comprising 9 key models in India including the New Generation Cars like CLA, GLA; C-Class, EClass, S-Class, sedans and the GLC, GLE, GLS SUVs and also Mercedes-Maybach S 560
• Mercedes-Benz started its production in India by rolling-out the E-Class in 1995  

Mercedes-Benz bolsters the Dream Car segment, launches the Mercedes-AMG S 63 Coupé

The new Mercedes-AMG S 63 Coupé boasts of technical and visual highlights with a more powerful engine and a distinct look

• The new 4.0-litre V8 biturbo engine supersedes the previous 5.5-litre V8 biturbo engine yet produces 20 kW more power | 4.0-litre V8 biturbo engine with twin-scroll turbochargers producing 450 kW of power and 900 Nm of torque, accelerating from stand still to 100 in mere 3.5 seconds with a top speed of 300 km/h (Electronically controlled)

• Agility and efficiency at the same time, thanks to the AMG SPEEDSHIFT MCT 9G transmission and cylinder deactivation system

• New-design front with Panamericana radiator grille, giving this two-door performance vehicle an even more liberated look

• Those who seek further exclusivity can additionally customize this car with the our renowned ‘designo’ individualization selections
  
• Mercedes-Benz India now offers 15 AMG models in the country

• The new Mercedes-AMG S 63 Coupé is priced at INR 2.55 crore exshowroom, all India

Mercedes-Benz brings a touch of flair to the luxury performance car segment with the new Mercedes-AMG GLE 43 4MATIC Coupe ‘OrangeArt’ and SLC 43 ‘RedArt’ Editions

The new ‘OrangeArt’ and ‘RedArt’ limited editions come with enhanced appeal via distinctive exterior and interior appointments | Limited to a total of 25 Units | AMG GLE 43 4MATIC Coupe Orange Art is priced INR 1.02 Crore onwards & AMG SLC 43 Red Art Edition is priced INR 87.48 lakhs onwards- ex-showroom India

Mercedes-AMG GLE 43 4MATIC Coupe ‘OrangeArt’

• Sporty and striking exterior package components with expressive highlights in orange such as AMG Line exterior, Night Package and distinctive 53.3 cm (21inch) AMG alloys. 
• Black nappa leather/DINAMICA microfibre with orange piping and grey contrasting topstitching, exclusive for the model 
• Floor mats with AMG lettering and piping in orange; door centre panels with black DINAMICA microfibre and contrasting topstitching in grey 
• Full LED Intelligent Light system headlamps with black LED rings 

• Features exclusive design elements and red accents on the exteriors and interiors for an exciting and striking look 
• Expressive ‘designo selenite grey magno’ paint finish; stylishly positioned red elements on the front and rear bumpers and wheels 
• Sporty 18-inch AMG 10-spoke light-alloy wheels painted in high-gloss black with rim flange painted in red and red brake calipers featuring AMG lettering 
• Stylish interiors with red accents, premium upholstery and exquisite details in carbon-fibre effect embossed leather  

• Ahmedabad gets a renovated world-class Mercedes-Benz luxury sales facility that exudes modern luxury

• The state-of-the-art luxury facility is spread across 25,000 sq. ft. and was built in a time span of 7 months

• 16 professionally trained staff to ensure superlative customer satisfaction by providing the famed Mercedes-Benz ownership experience

• Benchmark Cars Ahmedabad has been revamped with a total investment of INR 2 Crores and boasts of a 12 car display area and 5 POC car display

• Benchmark Cars is located at one of the most prominent locations in Ahmedabad and will cater to the HNI customers in the region

• Mercedes-Benz has the most comprehensive retail network presence amidst luxury car makers comprising 93 outlets across 45 cities

• Most powerful engine ever installed in an E-Class – twin-turbo V8 with 450 kW (612 hp) of power, zooms from 0-100 km/h in a mere 3.4 seconds, making it the quickest saloon from Mercedes-Benz
• The E 63 S 4MATIC+ features Cylinder Deactivation System for the first time; sets a benchmark for efficiency in the segment
• The AMG SPEEDSHIFT MCT (Multi Clutch Technology) nine-speed sport transmission is combined with a wet start-off clutch for the first time to enable more agile response times
• The innovative 4MATIC+ drive system offers fully variable torque distribution on the front and rear axles to ensure optimum traction. Drift mode comes as standard
• Completely re-engineered AMG sport suspension based on the AIR BODY CONTROL, with fully supporting multi-chamber air suspension for maximum lateral and longitudinal dynamics
• Expressive exterior design, featuring a new radiator grille, coupé-style inset bonnet and an aerodynamically sound wide and muscular front apron
• The intense relationship between AMG and the E-Class goes back more than four decades, with the legendary Mercedes-Benz 300 SE from 1965
• Mercedes-Benz India now offers 14 AMG models in the country
• The Mercedes-AMG E 63 S 4MATIC+ is priced at INR 1.5 crore ex-showroom, all India
• Those who seek further exclusivity can additionally customize this car with our renowned ‘designo’ individualization options

• Strong customer preference for the brand with the Three Pointed Star continues
• Clocks the best ever Q1: 4556 units sold in January to March 2018 period (Q1 2017:3650, +24.8%)
  
• Best ever fiscal for Mercedes-Benz with a growth of 22.5% at 16,236 units delivered (FY 2016-17: 13,259)
• The SUV portfolio led by the GLC spearheaded the SUV growth
  
• High demand for the all-new Long Wheelbase E-Class continues across markets
• Mercedes-Benz will launch 10 new products in 2018 to continue its product

• The GLS 350 d comes with a 3-litre, V6 diesel engine producing 190 kW (258 hp) and 620 Nm of peak torque whereas the GLS 400 features a V6 petrol engine that delivers 245 kW (333 hp) and 480 Nm of torque
• The 9G-TRONIC 9-Speed automatic transmission, ensures seamless delivery of power, enhances performance and enables higher fuel efficiency
• The Grand Edition comes with black rings integrated with Intelligent LED Light system thus enhancing the visual appeal
• Fitted with 50.8 cm (20-inch) 10-spoke light alloy wheels, painted in Black and with a high-sheen finish, to ensure a stylish appearance
• 'Grand Edition' exterior badges and chrome fins on the bonnet creates differentiation and offer an exclusive character to the car
• RSES (Rear Seat Entertainment System) comes as standard with the new GLS Grand Edition | Two 17.8 cm (7 inch) high definition screens
• The GLS 350 d Grand Edition (Diesel) and the GLS 400 Grand Edition (Petrol) both are priced at INR 86.90 Lakhs (Ex-showroom India)

• Complimentary check-up of the car’s electronics and electrical systems, fluid levels, brakes and tyres | Complimentary AC check-up | Special offer on AC cleaning service
• Complimentary 82 point critical evaluation of a car by Mercedes-Benz Certified team for long summer drives
• Pre-Holiday Check-Up Camp is effective from 1st April to 31st May, 2018 across all authorized Mercedes-Benz service outlets
• Customers can also avail of attractive offers on accessories and lifestyle collection items during the Pre-Holiday Check-Up Camp
• The Pre-Holiday Check-Up camp is a reiteration of Mercedes-Benz India’s ‘Go to Customer’ strategy

• “Quick and Clean” is the first of its kind self-use at home, dry wash concept which is innovative, eco-friendly, cost effective and waterless cleaning solution.
• This initiative from Mercedes-Benz can result in saving upto 10,000 liters of water per car annually.
• Mercedes-Benz has also introduced Dry wash in all its Authorized workshops, where customers shall be given an option to “Dry wash” their cars, instead of normal Water wash to protect the environment.
• With the introduction of BS VI diesel engine in the new S-Class, Mercedes-Benz also introduces chemical products which are absolutely eco-friendly as well
• Other product line-up includes car care and cleaning solutions, body repair products, liquids and fluids, grease and lubricants and also Adblue for BS VI vehicles.
• Introduction of Mercedes-Benz Genuine Oil, which offers more performance, more efficiency and less wear
• All products are clinically tested and specially developed for use on Mercedes-Benz passenger cars

• The new S 350 d fitted with a new inline-6, is the most powerful diesel engine ever produced by Mercedes-Benz India
• The new, state-of-the-art OM 656 motor is the first BS VI compliant diesel engine that is capable of running on BS IV fuel
• Radiator trim with three twin louvres and vertical bars in high-gloss black, new lower bumper with large, sporty air intakes and MULTIBEAM LED headlamps externally distinguish the new S-Class
• Rear bumper with integral tailpipe trim elements for all engine variants and new LED tail lights with crystal-look tail lamp and Coming Home function are highlights in the rear
• New safety features using sophisticated radar-based technology: Active Distance Assist DISTRONIC, Active Steering Assist, Active Braking Assist, Blind Spot Assist; provides additional safety and protection while driving as an assistance feature only
• STAR Ease packages starting at Rs. 80,000 for the S 450, the cost of ownership of the new S-Class is lower than the outgoing model
• Since 2013 the company has sold well over 300,000 S-Class saloons, globally
• The Mercedes-Benz S 350 d is priced at INR 1.33 Crore, while the petrol version S 450 is priced at INR 1.37 Crore

• Rajasree Motors, Thiruvananthapuram new showroom exudes modern luxury and becomes the 8th Mercedes-Benz showroom in Kerala
• The new dealership offers unique Mercedes-Benz design elements, completed with Luxe elements that offer the ultimate luxury atmosphere to the customers
• The state-of-the-art luxury dealership is spread across 9,000 sq. ft. and can showcase the range of Mercedes-Benz cars
  
• Established within a span of 6 months, the facility is built with an investment of INR 3 crores
• 15 professionally trained staffs to ensure personalized service to patrons
  
• Rajasree Motors Thiruvananthapuram, will cater not only to the city but also to neighboring cities
• Mercedes-Benz has the densest network presence among luxury car makers with 93 outlets across 45 cities
  
• Mercedes-Benz sold 15,330 units in the Jan-Dec 2017 period, remaining the No.1 Luxury car brand in India for a record three years in a row (2015-2017)
• Mercedes-Benz India has launched Mercedes-Maybach S 650 and the Mercedes-Benz S-Class in the first two months of 2018

• Rajasree Motors inaugurated a world-class body and paint center, the first full-fledged luxury car body and paint shop of its kind, in Kochi
• The State-of-the-art facility is spread over 48,000 sq. Ft
• Exclusive Body and paint service facility with a customer interface
• 21 dedicated and interactive staff
• The outlet comprises 13 productive B&P bays and exclusive paint booth.
• There is also an exclusive customer and driver lounge
• Mercedes-Benz has the widest and most qualitative network reach for any luxury car maker in India with 87 outlets across 42 cities

• The new S 350 d fitted with a new inline-6, is the most powerful diesel engine ever produced by Mercedes-Benz India
• The new, state-of-the-art OM 656 motor is the first BS VI compliant diesel engine that is capable of running on BS IV fuel
• Radiator trim with three twin louvres and vertical bars in high-gloss black, new lower bumper with large, sporty air intakes and MULTIBEAM LED headlamps externally distinguish the new S-Class
• Rear bumper with integral tailpipe trim elements for all engine variants and new LED tail lights with crystal-look tail lamp and Coming Home function are highlights at the rear
• New safety features using sophisticated radar-based technology: Active Distance Assist DISTRONIC, Active Steering Assist, Active Braking Assist, Blind Spot Assist; provides additional safety and protection while driving as an assistance feature only
• STAR Ease packages starting at Rs. 80,000 for the S 450, the cost of ownership of the new S-Class is lower than the outgoing model
• Since 2013 the company has sold well over 300,000 S-Class saloons, globally

• The Mercedes-Benz S 350 d is priced at INR 1.33 Crore, while the petrol version S 450 is priced at INR 1.37 Crore

• BS-VI testing conducted on both these vehicle comprises:
  
• Stringent emission testing (including Particulate numbers)
• Engine power test | On-board-diagnosis test 
• Real world driving emission (RDE) data collection
  
• These are the ‘First BS VI vehicles’ with the lowest ever emission for an Made in India, Internal Combustion Engine
  
• With the implementation of BS VI the regulatory thresholds for Diesel and petrol cars are almost at an equal level 
• The PM limit in the BS-VI Diesel engine is lower by 82% than that of BS-IV Diesel
  
• Drastic reduction in the NOx emissions level by 68% with the introduction of BS VI leading to reduction in gap between petrol and Diesel emissions. 
• The BS VI petrol engine will be featured in the Mercedes-Maybach S 560 and the Diesel engine in the New S-Class to be launched later in 2018
  

• Best Year ever: A record 15,330 units sold between January-December, 2017 (+15.9%; Jan-Dec 2016: 13,231 units)
• Best H2 (July-December) ever: A record 8,159 units sold between July December, 2017 (+23%; July-December 2016: 6,634 units)
• An exceptional demand for the new Long Wheelbase E-Class continues for all its variants, keeping the tag of Best Executive Sedan of the country
• The GLC, GLE and GLS range of SUVs continue to retain top slots in the SUV segment for 2nd year in a row
• An all-round performance across segments with the sedan, SUV and AMG segment achieving double-digit growth
• Multitude of unique after-sales, brand and finance programmes supported the brand’s growth
• Mercedes-Benz to launch the Mercedes-Maybach S 650 at Auto Expo 2018  

• Largest of its kind participative golf tournament in India, 2018 edition to witness participation from close to 3000 golfers
• MercedesTrophy to take place across India in 12 cities spread over 27 days
• Chandigarh and Hyderabad to witness an extra day of golf this year
• Mercedes-Benz is also providing beginners to learn golf through Golf Clinic | Exclusive slots for kids as well
• Over 60,000 golfers from around the world to participate in MercedesTrophy 2018
• Top three golfers from India will qualify to play at the prestigious world final to be held in Stuttgart in October, 2018