Press Release

Unveils ‘EQC Edition 1886’ | Launch of the first product- EQC- in April, 2020 | Restless for Tomorrow is the mantra for 2020

Bucks the market slowdown witnessed in the first three quarters, by posting growth in Q4 2019

The AMG and Dream Cars portfolio continued its stellar performance growing by 54%, reiterating the brand’s leadership in the performance segment in India

Overwhelming customer response to the CLA, GLA and GLS models in 2019 | New generation of all these models will be available in India from Q2 2020 onwards

– the most intuitive & intelligent multimedia system in the luxury segment.

As the country’s largest luxury car manufacturer, Mercedes-Benz looks back on a 25 year long history in India with a local assembly site and its local entity Mercedes-Benz India.

• The V-Class Elite is a versatile luxury ‘MPV’ that provides utmost comfort & practicality
• The V-Class Elite will be available in the 6 seater long-wheelbase variant
• Continuing Mercedes-Benz’s BS VI transition, the V 220 d will be available in a 2 litre BS VI compliant OM 654 diesel engine
• 1950 cc| 120 kW|380 Nm| 0-100 km/h in 11.1 s | 9G-TRONIC for the first time
• Luxury seats with massaging function and climate control| Burmester® surround sound system with 15 speakers & output of 640 W
• AGILITY CONTROL suspension with selective damping system
  Made in Spain, this luxury multi-purpose vehicle is sold in more than 90 countries
• The Star Ease maintenance packages for the V 220d starts at Rs. 109300 for 2 year/30,000 kms
• The ex-showroom price of the V-Class Elite starts at INR 1.10 crore (ex-showroom, India)
  
  

Mercedes-Benz India continues to top customer preference during the festive season: Delivers more than 600 cars across markets on Dhanteras, including 250+ cars alone in Delhi NCR, a new record

• The G 350 d is powered by the new Euro 6d-TEMP standard compliant engine |2925 cc | 210 kW/ 286 hp | 600 Nm | 0-100 km/h in just 7.4 seconds!
• The G 350 d is the most efficient version of the G-Class of all time
• The 9G-TRONIC automatic transmission in the G 350 d has a model-specific software application to achieve very short shift times
• The new G-Class only leaves its birthplace (Graz) after around 100 production hours – a journey already undertaken by over 300,000 vehicles
• G 350 d with unlimited customization options with ‘G manufaktur’ is aimed at lifestyle aficionados who want a highly personalized vehicle
• The G 350 d comes with Phase 2 of Mercedes me connect
• STAR EASE service package for G 350 d starts @ INR 79,500 for a period of 2 years
• Mercedes-Benz G350 d is priced at INR 1.5 crore ex-showroom, all India

With these initiatives, Mercedes-Benz is taking the next step in designing the future of its sales organization and offers its customers a seamless and convenient luxury experience. As part of the global sales initiative “Best Customer Experience 4.0” the brand is digitizing the entire ‘Customer Experience’ journey:

From Exploration (Digital Signage, Car Configurator, cAR app),
to Purchase (Mercedes-Benz e-commerce Solutions), to Ownership (‘Mercedes me connect’, Online Service Estimator)

• Data Privacy, Transparency & responsible use: True to the core brand value of safety and security Mercedes-Benz India gives highest levels of protection to customer data. Data Privacy and Data Protection are two most important aspects in this initiative. Mercedes-Benz India is on the way to be EU GDPR compliant much ahead of the Indian Data Protection Legislation, ensuring overall safety and reliability of customer data

•  Mercedes-Benz T & T Motors is one of the largest 3S luxury car dealerships in Odisha and marks T & T Motors’ first footstep in the Eastern Indian market

• T & T Motors is associated with Mercedes-Benz for over 20 years, with 11 outlets across Delhi NCR, Rajasthan and now Odisha

• The state-of-the-art 3S facility is located in the auto hub of Bhubaneswar with easy access to key markets like Cuttack, Raurkela, Sambalpur and adjoining areas

• Investment of Rs. 8.5 crores | Spread across a massive area of approx. 40,000 sq. ft.| 30 professionally trained staff | 6 car display and 10 productive service bays. Dealership set-up in a quick span of 6 months | Can service up to 3500 cars p.a.
  
  

• Special cross functional task force from MB India and dealership deployed in these states

• Designated teams formed at dealerships, for a quicker turnaround time

• Focussed efforts especially in highly affected areas of Kolhapur, Sangli, Vadodara, Northern Karnataka, Calicut, Kochi and adjoining markets around these cities

• Swift and free delivery of Spare Parts by airfreight from Global and Regional logistics centres

• Free towing and transport for the flood affected vehicles

• Santosh Iyer will take over the responsibility from Michael Jopp, who will be heading Sales & Marketing function of Mercedes-Benz Malaysia, upon successful completion of his India tenure

• Santosh Iyer is currently Vice President, Customer Service & Corporate Affairs, and played a pivotal role in curating industry benchmark Customer Service initiatives and driving the objective of the brand being the ‘Mercedes of Service’ through service differentiation in the luxury segment

• Santosh Iyer will be succeeded by Shekhar Bhide, currently Vice-President, Quality, and associated with Mercedes-Benz India for more than two decades

• The appointment will be effective from 1st July, 2019

•  More than 41,000 E-Class’ on Indian roads since 1995, making it India’s highest selling luxury executive sedan

• Long Wheelbase E-Class remains the most popular luxury sedan for Mercedes-Benz India

• Mercedes-Benz’s first India specific car: India is the only country to have launched the RHD version of the ‘long wheelbase’ new E-Class

• Astounding Performance: The E 220 d  features the BS 6 OM 654 1950 cc, in-line 4 diesel engine that churns out 143 kW (194 hp) and 400 Nm of torque, 0 -100 km/h in 7.3 secs

•  The E 200 features the BS 6 M 264 engine 1991 cc, 145 kW (197 hp) 320 Nm of torque, 0 -100 in 8 secs      

Offers 25% rebate on select parts as a patronage to Mercedes-Benz customers for over 5 years

• Summer Camp comprises a comprehensive free of charge check-up of the car’s electronics systems, testing of the air-conditioning function and also the interior filters | Complimentary top-up of the AC refrigerant

• As a part of Mercedes-Benz’s 25 years celebration in India, Mercedes-Benz is offering 25% rebate on select parts for periodic maintenance, applicable for  customers owning Mercedes-Benz cars for over 5 years

• All customers can avail a ’Quick and Clean’ combo pack and Mercedes-Benz AC Spa treatment at an attractive price

• Summer Care Camp is effective from 15-April to 15-May, 2019 across all Mercedes-Benz service outlets

• Summer Care Camp 2018 was a resounding success with approx. 6500 customers. In 2019 Summer Service Camp, Mercedes-Benz targets to reach out to more than 7000 customers across markets

• This year Mercedes-Benz celebrates its 25th anniversary in India

• Mercedes-Benz holds the leadership position in Nagpur with over 1000 customers

• There is immense potential for luxury cars in Nagpur and Vidarbha

• Central Star is the new destination for Mercedes-Benz’s customers in Nagpur and adjoining areas

• The dealership is represented by Mercedes-Benz India’s newest partner Garnet Motors Pvt. Ltd.

• A total investment of Rs. 8.15 crores has been made towards both the outlets

• 50 professionally trained staff to ensure personalized service consultation to the customers and patrons

• The state-of-art showroom is spread across 6000 sq. ft. with 9 nine car display and equipped with a lavish Customer lounge, dedicated Merchandise & Accessories section and Café Mercedes

• 3885 units sold in the January-March 2019 period

• Despite facing strong macro-economic headwinds, Mercedes-Benz India clocked a solid Q1

• The AMG and Dream Cars portfolio grew the highest registering over 50% growth

• The demand for the Long Wheelbase E-Class continues along with the C-Class, GLC and GLE SUV

•   Record month for the Long Wheelbase E-Class and the C-Class in March

• The V-Class’ customer interest continues as the ‘Luxury MPV’ remains in high demand

•  This is first ever two door coupe in the AMG 43 line, introduced by Mercedes-Benz in India

• The Mercedes-AMG C 43 4MATIC Coupé is a sporty, suave and unique offering from the AMG line of the C-Class range

• Powered by a 3.0-litre V6 biturbo engine which generates 287kW (390 hp) and 520Nm torque; helping it accelerate from 0 to 100 km/h in just 4.7 seconds!

• Equipped for performance: AMG SPEEDSHIFT 9-speed transmission with shortened shift times, 2-stage AMG speed-sensitive steering with AMG specific tuning, AMG DYNAMIC SELECT drive programs, AMG ride control suspension, AMG exhaust system, AMG specific interiors and more

• Mercedes-Benz India teamed up with Laureus Sport For Good to fund sport-based programme, YUWA in India

• Yuwa aims to equip girls and young women in Jharkhand, India, with education, self-confidence and leadership skills and thus protect them against social discrimination

• Mercedes-Benz India also supports various social initiatives under its ‘Mercedes for India’ philosophy, influencing education and environmental sustenance

• The C-Class scorched the BIC track at a record of 2,200 KM in 24 hours, becoming the first luxury sedan ever to accomplish this endurance record

•  428 laps | 6880 corners | 11 drivers | 18 Marshalls | 24 pit crew in 3 shifts

• The New C-Class remain one of Mercedes-Benz’s most successful sedan globally and also in India

Built in a short time span of eight months, the world-class facility has been set up with an investment of Rs. 2.4 crores

• Spread across 6,285 sq. ft., the facility the service facility has 54 professionally trained staff for personalized services

• It has six dedicated service bays including an AMG, a premier express bay and four other dedicated bays for preventive maintenance and general repair

• The service facility offers unique Mercedes-Benz design features, complete with luxe appointments that emanate modern luxury | Special warm island lighting and wooden flooring are used across the facility to enhance the aesthetic appeal

•  The service facility also entails premium Customer Lounge with special ambient lighting to ensure a relaxed atmosphere for the customers

• The world-class luxury facility will feature exquisite Mercedes-Benz merchandise

‘Best Never Rest’ will be the guiding motto for Mercedes-Benz in 2019

 2019 will also mark 25 years of operations of the Three Pointed Star in India; year- long customer centric initiatives and innovations will mark the occasion

• The V-Class will target the multi- purpose vehicle segment which has a potential demand
  

• The V-Class will be available in both the 6 and 7 seater long-wheelbase (Exclusive) and extra-long-wheelbase (Expression) variants
  

• Continuing Mercedes-Benz’s BS VI transition efforts, the V 220 d will be available in a 2 litre BS VI compliant diesel engine | 2143 cc| 120 kW|380 Nm| 0-100 in 10.9 s
  

• Made in Spain, this luxury multi-purpose vehicle is sold in more than 90 countries
  

• 25 Years of Mercedes-Benz in India: 2019 marks the 25th year of Mercedes-Benz in India and will be a significant milestone for the brand in India; as Mercedes-Benz will embark upon exploring new paths to redefine the luxury automotive space in India
  

• MercedesTrophy is India’s longest running amateur golf tournament.
  

• To be played across 11 cities in India, a one of its kind property of automobile giant Mercedes-Benz.
  

• The global event would see participation from over 60,000 golfers in 2019 while India would witness participation from over 2200 amateur golfers.
  

• Association with Laureus Sport for Good Foundation with MercedesTrophy to continue  to raise funds for under-privileged kids.
  

• Mercedes-Benz is also providing an opportunity to beginners to learn golf through Golf Clinics | Exclusive slots for kids as well.

‘Best Never Rest’ will be the guiding motto for Mercedes-Benz in 2019

2019 will also mark 25 years of operations of the Three Pointed Star in India; year- long customer centric initiatives and innovations will mark the occasion

• Best year ever: A record 15,538 units sold between January-December, 2018 (+1.4%; Jan-Dec 2017: 15,330 units)

• Second year in a row Mercedes-Benz India crosses 15,000 units of sales

• An all-round performance across segments from the new generation cars, sedans, the SUVs and the AMG

• Overall momentum from the mainstay models in the portfolio comprising the sedans; the range of SUVs continues to drive volumes for the brand
  

• The new CLS 300 d is the first car to incorporate the new Mercedes-Benz design idiom of “sensual purity” in a stylish coupe bodyThe new BS VI diesel engine churns out 180 kW and a peak torque of 500 Nm at 1600- 2400 rpm; helps the CLS 300 d accelerate from 0 to 100 km/h in just 6.4 seconds

• The interiors of the new CLS have been enhanced with a high resolution 12.3-inch media display screen along with a digital cockpit with three selectable display styles and new generation telematics which includes the Audio 20 with NTG 5.5

• The new CLS is installed with Burmester surround sound system which includes 13 high-performance speakers precisely tailored to the vehicle interiors which provides an acoustic experience

• Ambient lighting in 64 colours along with illuminated air vents stunningly highlight the interiors of the new CLS

• T&T Motors is Mercedes-Benz’s first 3S dealership in Jodhpur

• In Rajasthan, Mercedes-Benz now has three outlets in two cities

• Spread across 10,500 sq. ft. the ultra-modern showroom is built with an investment of INR 5 crores | It includes 3 car display and 4 dedicated service bays | 20 + professionally trained staff to ensure personalized experience

•  Innovative design elements include: Exquisite Panda Roof Ceiling & Mercedes-Benz Spark Light Walls |The ultra-chic Café Mercedes is adorned with Backlit Countertop Table & Triangular Ceiling Panel, whereas, a stunning timber wall interior ensures a cosy hang-out feel in the Customer Lounge

•  The world-class facility comes with a dedicated section for Mercedes-Benz accessories for the fans of Mercedes-Benz in Jodhpur

• The digital elements of the dealership includes, interactive touch screen table display interface and a massive 96” video wall display to enhance customer experience

•  This is Mercedes-Benz’s ninth outlet in Karnataka and the 32nd outlet in South India

• Mercedes-Benz has inaugurated eight workshops in South India in the last 15 months as a part of its “Go to Customer” strategy

• Built with an investment of INR 3 crores the service facility is spread across 5,500 sq. ft. with 5 dedicated service bays for preventive maintenance and general repair

• 30 professionally trained staff are hired to ensure personalized service consultation to the patrons

•  The service facility is equipped with elements of Digital Service Drive to ensure convenience to the customers

•  The new dealership offers unique Mercedes-Benz design elements, complete with luxe appointments that exude modern luxury

•  In addition to the Customer Lounge, the facility also has an exclusive customer recreational area with recliners and exotic raw wall design with calming warm LED lights to ensure utmost comfort to the customers

• The all new M 264 BS VI petrol engine churns out 190kW; and helps the Cabriolet accelerate from 0 to 100 km/h in just 6.2 second
• Innovative special equipment such as the AIRCAP system noticeably reduces the airflow in the interior
• The new Cabriolet comes with MULTIBEAM LED headlamps with pixel specific beam range and coverage control
• The interiors have been significantly enhanced, with new media display screen with 10.25-inch screen size and new generation telematics, NTG 5.5
• Ambient lighting in 64 colours accentuates the upholstery of the C-Class Cabriolet interiors along with all-new high quality open-pore walnut wood trim
• The new C-Class Cabriolet introduces two new metallic paint finishes “Mojave Silver” and “Selenite Grey” and one special paint “Designo Selenite Grey Magno”
• The new Mercedes-Benz C-Class Cabriolet is priced starting INR 65.25 ex-showroom, all India

• The new dealership offers unique Mercedes-Benz design elements, complete with luxe appointments that exude modern luxury

• The world class luxury dealership is spread across 20,000 sq. ft. hosting 4 car display and 7 dedicated service bays

•  Established within a short span of 6 months, the facility is built with an investment of INR 4 crores

• 20 professionally trained staff to ensure personalized service and consultation to patrons

• The world-class facility comes with an integrated Café Mercedes, a dedicated section for Mercedes-Benz accessories and merchandise, customer lounge with innovative design element

• Mercedes-Benz sold more cars in the first three quarters of 2018, than it did in the entire 2014 (Jan-Dec 2014: 10,201 units)

•  Overall momentum from the mainstay models in the portfolio comprising the E-Class, C-Class sedan, S-Class sedan and CLA and the GLA, GLC and GLE which continues to drive volumes for the brand

• Ten fascinating products launched in the first three quarters of 2018; more exciting product introductions to follow in the remaining quarter

Product offensive continues with 10th product launched in 2018

• The new generation Mercedes-AMG G 63 has undergone the greatest change in its history – while remaining true to its well-proven virtues
• Powerful 585 hp 4.0-litre V8 biturbo engine is more efficient with the AMG Cylinder Management cylinder deactivation system | 850 Nm | 0 – 100 in just 4.5 seconds | top speed 220 km/h
• The AMG SPEEDSHIFT TCT 9G transmission used in the G 63 has a model- specific software application to achieve very short shift times
• With adaptive adjustable damping, the AMG RIDE CONTROL suspension set-up makes it more capable off-road while it is dynamic and comfortable on the road
• The new bodyshell, mounted on a high-strength ladder-type frame, comes with increased torsional rigidity via a new material mix yet the SUV is 65 kgs lighter
• The new AMG G 63 is highly customisable with our renowned ‘designo’ platform
• The new Mercedes-AMG G 63 is priced starting INR 2.19 crore ex- showroom, all India

• The E 220d 4MATIC All-Terrain features the newly developed OM 654 four- cylinder BS VI compliant diesel engine and 9G-TRONIC automatic transmission

• Head off the beaten track with the standard DYNAMIC SELECT along with All-Terrain transmission modes | Ground clearance can be increased by 35 mm

• Expressive exterior and interior design, featuring SUV-style radiator grille, robust body and large light-alloy 19” wheels | The All-Terrain has a powerful and strong appearance which distinguishes it from its classic model

• The rear seat backrest folds into a 40:20:40 split allowing 1820 litres of storage| Cargo function for the second row of seats increases rake angle of the backrest by 10° to accommodate around 30 litres more storage

•  The E-Class All-Terrain will be BS VI compliant and can also run on BS IV fuel

• The Mercedes-Benz E-Class All-Terrain is priced at INR 75 Lakhs, ex- showroom, all India

• Mercedes-Benz for the first time introduces BS VI diesel power train in the C-Class: The four-cylinder OM 654 diesel engine in the C 220d and the C 300d AMG Line
• The OM 654 engine featured in the C 300d AMG Line and the C 220d, delivers more output as well as reduction in the noise and vibration characteristics
• The C 300d inherits the sporty character of the AMG Line exterior, with specific adjustments to the front and rear aprons and new MULTIBEAM LED headlamps

• Mercedes-Benz enhances its popular CLA line-up with the new CLA 200 and CLA 200 d Urban Sport
• The CLA Urban Sport comes equipped with THERMOTRONIC 2-Zone AC, carbon-style rear spoiler and a new Cosmos Black exterior paint scheme | Equipped with “Sport” branded floor mats, illuminated door sills and a “Sport” badge
• The Mercedes-Benz CLA 200 Urban Sport (Petrol) and CLA 200 d Urban Sport (Diesel) are priced at INR 35.99 lakhs and INR 36.99 lakhs ex-showroom, India respectively

The Sundaram Motors facility can service up to 5000 cars per year using 26 service bays 

• This is Mercedes-Benz’ 31st outlet in South India and the 10^th one in Tamil Nadu
• The facility is one of the largest Mercedes-Benz outlet spread across 80,000 sq. ft.
• Built in a time span of 15 months, the world-class facility is set up with an investment of INR 16 crores
• Mercedes-Benz India continues with its largest network presence among luxury car makers with 94 outlets in 45 cities
• 50 professionally trained staff appointed to ensure personalized service to patrons | This is the second Mercedes-Benz facility in Coimbatore and Sundaram Motors’ 8^th outlet for Mercedes-Benz in Tamil Nadu and Karnataka
• The service facility entails a total of 26 service bays including both preventive maintenance and body & paint
• Sundaram Motors Coimbatore will cater to upcountry customers and will be a one-stop shop solution for customer service in the region

Mercedes-Benz India contributes INR 25 Lakhs| Dealer partners contribute INR 5 Lakhs towards CM’s relief fund

• Mercedes-Benz stands with the authorities at this moment of crisis and wants to contribute to the relief works as a responsible corporate citizen
• Mercedes-Benz India and its dealer partners Rajasree Motors and Bridgeway Motors will voluntarily contribute INR 30 Lakhs collectively to the CM Relief Fund
• A special cross-functional team from Mercedes-Benz is currently assessing the impact and preparing a contingency action plan, short to long term in nature
• Simultaneously Mercedes-Benz’s partner Allianz Global is recovering the affected vehicles and the retail network teams have committed additional manpower to support the customers

First-of-its-kind tie-up for Advanced Diploma in Automotive Mechatronics (ADAM) course with an all-women’s college in Pune

• This is Mercedes-Benz’s first ever tie-up with a women’s college in India as a part of their CSR initiative
• Mercedes-Benz, continues its contribution to the ‘Skill India’ initiative of Government, to develop highly skilled resources for the automotive industry
• The MOU was signed between Mercedes-Benz India and Maharshi Karve Stree Shikshan Samstha on 13th August, 2018 at Cummins College Campus, Karvenagar in Pune in the presence of Mr Santosh Iyer, Vice President - Customer Service and Corporate Affairs, Mercedes-Benz India, Smt. Smita Ghaisas, President, MKSSS and Dr. P.V.S. Shastry, Secretary of MKSSS
• Designed by the Mercedes-Benz Global Training Center, the 1 year ADAM course focuses on self-learning methodology and helps candidates upskill themselves with the latest technological advancements in the world of automobiles

‘Service on Wheels’ boasts of the largest state-of-the-art Digital Service Drive capable service trucks deployed by any automotive manufacturer in India
‘Service on Wheels’ will feature two trucks; one catering to markets in the North & East and the other to South & West under Phase I roll-out

• Service on Wheels’ initiative offers unprecedented convenience to customers by offering vehicle care in locations distant from existing service network
• ‘Service on Wheels’ will travel to 15 Tier 2 & 3 markets like Jalgaon Gandhinagar, Jamnagar, Valsad, Kutch, Amravati, Udupi, Bellary, Dharwad, etc. in 2018 and to other markets in 2019
• This initiative will undertake First Free Inspection, Service A & B and other jobs