Press Release

Press Release

• Strong customer preference for the brand with the Three Pointed Star continues
• Clocks the best ever Q1: 4556 units sold in January to March 2018 period (Q1 2017:3650, +24.8%)
  
• Best ever fiscal for Mercedes-Benz with a growth of 22.5% at 16,236 units delivered (FY 2016-17: 13,259)
• The SUV portfolio led by the GLC spearheaded the SUV growth
  
• High demand for the all-new Long Wheelbase E-Class continues across markets
• Mercedes-Benz will launch 10 new products in 2018 to continue its product

• The GLS 350 d comes with a 3-litre, V6 diesel engine producing 190 kW (258 hp) and 620 Nm of peak torque whereas the GLS 400 features a V6 petrol engine that delivers 245 kW (333 hp) and 480 Nm of torque
• The 9G-TRONIC 9-Speed automatic transmission, ensures seamless delivery of power, enhances performance and enables higher fuel efficiency
• The Grand Edition comes with black rings integrated with Intelligent LED Light system thus enhancing the visual appeal
• Fitted with 50.8 cm (20-inch) 10-spoke light alloy wheels, painted in Black and with a high-sheen finish, to ensure a stylish appearance
• 'Grand Edition' exterior badges and chrome fins on the bonnet creates differentiation and offer an exclusive character to the car
• RSES (Rear Seat Entertainment System) comes as standard with the new GLS Grand Edition | Two 17.8 cm (7 inch) high definition screens
• The GLS 350 d Grand Edition (Diesel) and the GLS 400 Grand Edition (Petrol) both are priced at INR 86.90 Lakhs (Ex-showroom India)

• Complimentary check-up of the car’s electronics and electrical systems, fluid levels, brakes and tyres | Complimentary AC check-up | Special offer on AC cleaning service
• Complimentary 82 point critical evaluation of a car by Mercedes-Benz Certified team for long summer drives
• Pre-Holiday Check-Up Camp is effective from 1st April to 31st May, 2018 across all authorized Mercedes-Benz service outlets
• Customers can also avail of attractive offers on accessories and lifestyle collection items during the Pre-Holiday Check-Up Camp
• The Pre-Holiday Check-Up camp is a reiteration of Mercedes-Benz India’s ‘Go to Customer’ strategy

• “Quick and Clean” is the first of its kind self-use at home, dry wash concept which is innovative, eco-friendly, cost effective and waterless cleaning solution.
• This initiative from Mercedes-Benz can result in saving upto 10,000 liters of water per car annually.
• Mercedes-Benz has also introduced Dry wash in all its Authorized workshops, where customers shall be given an option to “Dry wash” their cars, instead of normal Water wash to protect the environment.
• With the introduction of BS VI diesel engine in the new S-Class, Mercedes-Benz also introduces chemical products which are absolutely eco-friendly as well
• Other product line-up includes car care and cleaning solutions, body repair products, liquids and fluids, grease and lubricants and also Adblue for BS VI vehicles.
• Introduction of Mercedes-Benz Genuine Oil, which offers more performance, more efficiency and less wear
• All products are clinically tested and specially developed for use on Mercedes-Benz passenger cars

• The new S 350 d fitted with a new inline-6, is the most powerful diesel engine ever produced by Mercedes-Benz India
• The new, state-of-the-art OM 656 motor is the first BS VI compliant diesel engine that is capable of running on BS IV fuel
• Radiator trim with three twin louvres and vertical bars in high-gloss black, new lower bumper with large, sporty air intakes and MULTIBEAM LED headlamps externally distinguish the new S-Class
• Rear bumper with integral tailpipe trim elements for all engine variants and new LED tail lights with crystal-look tail lamp and Coming Home function are highlights in the rear
• New safety features using sophisticated radar-based technology: Active Distance Assist DISTRONIC, Active Steering Assist, Active Braking Assist, Blind Spot Assist; provides additional safety and protection while driving as an assistance feature only
• STAR Ease packages starting at Rs. 80,000 for the S 450, the cost of ownership of the new S-Class is lower than the outgoing model
• Since 2013 the company has sold well over 300,000 S-Class saloons, globally
• The Mercedes-Benz S 350 d is priced at INR 1.33 Crore, while the petrol version S 450 is priced at INR 1.37 Crore

• Rajasree Motors, Thiruvananthapuram new showroom exudes modern luxury and becomes the 8th Mercedes-Benz showroom in Kerala
• The new dealership offers unique Mercedes-Benz design elements, completed with Luxe elements that offer the ultimate luxury atmosphere to the customers
• The state-of-the-art luxury dealership is spread across 9,000 sq. ft. and can showcase the range of Mercedes-Benz cars
  
• Established within a span of 6 months, the facility is built with an investment of INR 3 crores
• 15 professionally trained staffs to ensure personalized service to patrons
  
• Rajasree Motors Thiruvananthapuram, will cater not only to the city but also to neighboring cities
• Mercedes-Benz has the densest network presence among luxury car makers with 93 outlets across 45 cities
  
• Mercedes-Benz sold 15,330 units in the Jan-Dec 2017 period, remaining the No.1 Luxury car brand in India for a record three years in a row (2015-2017)
• Mercedes-Benz India has launched Mercedes-Maybach S 650 and the Mercedes-Benz S-Class in the first two months of 2018

• The new S 350 d fitted with a new inline-6, is the most powerful diesel engine ever produced by Mercedes-Benz India
• The new, state-of-the-art OM 656 motor is the first BS VI compliant diesel engine that is capable of running on BS IV fuel
• Radiator trim with three twin louvres and vertical bars in high-gloss black, new lower bumper with large, sporty air intakes and MULTIBEAM LED headlamps externally distinguish the new S-Class
• Rear bumper with integral tailpipe trim elements for all engine variants and new LED tail lights with crystal-look tail lamp and Coming Home function are highlights at the rear
• New safety features using sophisticated radar-based technology: Active Distance Assist DISTRONIC, Active Steering Assist, Active Braking Assist, Blind Spot Assist; provides additional safety and protection while driving as an assistance feature only
• STAR Ease packages starting at Rs. 80,000 for the S 450, the cost of ownership of the new S-Class is lower than the outgoing model
• Since 2013 the company has sold well over 300,000 S-Class saloons, globally

• The Mercedes-Benz S 350 d is priced at INR 1.33 Crore, while the petrol version S 450 is priced at INR 1.37 Crore

• Pavilion showcase of 13 fascinating cars: the most comprehensive range of Mercedes-Benz cars showcased ever
• Launch of the Mercedes-Maybach S 650 and the ‘Made in India’ BS VI Mercedes-Maybach S 560, to continue Maybach’s popularity in India
• Unveiling of the E-Class All-Terrain: Further line-up of unique vehicles and expand to newer segments in India
• With ‘Concept EQ’ Mercedes-Benz showcases how electric cars can soon move into the fast lane: the concept vehicle, with the appearance of a sporty SUV, gives a preview of a new generation of vehicles with battery-electric drives
• Customer centricity to be bedrock of ‘The Best Keeps Leading’ philosophy
• Display of the popular Mercedes-AMG PETRONAS F1 team car
• The price of the Mercedes-Maybach S 650 is INR 2.73 crores and the Mercedes-Maybach S 560 is priced at INR 1.94 crores (Ex-showroom All-India)

• BS-VI testing conducted on both these vehicle comprises:
  
• Stringent emission testing (including Particulate numbers)
• Engine power test | On-board-diagnosis test 
• Real world driving emission (RDE) data collection
  
• These are the ‘First BS VI vehicles’ with the lowest ever emission for an Made in India, Internal Combustion Engine
  
• With the implementation of BS VI the regulatory thresholds for Diesel and petrol cars are almost at an equal level 
• The PM limit in the BS-VI Diesel engine is lower by 82% than that of BS-IV Diesel
  
• Drastic reduction in the NOx emissions level by 68% with the introduction of BS VI leading to reduction in gap between petrol and Diesel emissions. 
• The BS VI petrol engine will be featured in the Mercedes-Maybach S 560 and the Diesel engine in the New S-Class to be launched later in 2018
  

• Mobilo is a 24*7 On-Road Assistance program from Mercedes-Benz to support its customers in the event of a mishap, breakdown, accident or vandalism of the car
• Standard Mobilo program is offered complimentary of cost to the customers till the 3rd Year from the purchase date | The program can be purchased from the 4th to 8th year of the life of the car. Starts for as low as Rs 3999/- (Inclusive of all taxes)
• Introducing ‘Mobilo Lite’, a complimentary service offered by authorized dealers for 365 days from the last periodic service availed
• Service provided under the Mobilo: Complimentary Roadside Repairs | Complimentary Towing | Complimentary Taxi Service up to 50 km from breakdown location | Replacement Vehicle | Onward/Return Travel | Hotel Accommodation (maximum 3 nights) | Legal Advice & Medical Coordination, as required
• Mobilo Service supports in following events: Mechanical, Electrical or Accidental Breakdown | Battery Problems: Flat Battery | Fuel Problems: Out of Fuel, Contaminated Fuel or Incorrect Fuel | Key Problems: Locked Keys, Lost Keys or Broken Keys | Tyre Problems: Puncture, Bolts or Valve-Related issues | Road Traffic Incident where the vehicle is immobilized

• Best Year ever: A record 15,330 units sold between January-December, 2017 (+15.9%; Jan-Dec 2016: 13,231 units)
• Best H2 (July-December) ever: A record 8,159 units sold between July December, 2017 (+23%; July-December 2016: 6,634 units)
• An exceptional demand for the new Long Wheelbase E-Class continues for all its variants, keeping the tag of Best Executive Sedan of the country
• The GLC, GLE and GLS range of SUVs continue to retain top slots in the SUV segment for 2nd year in a row
• An all-round performance across segments with the sedan, SUV and AMG segment achieving double-digit growth
• Multitude of unique after-sales, brand and finance programmes supported the brand’s growth
• Mercedes-Benz to launch the Mercedes-Maybach S 650 at Auto Expo 2018  

• Largest of its kind participative golf tournament in India, 2018 edition to witness participation from close to 3000 golfers
• MercedesTrophy to take place across India in 12 cities spread over 27 days
• Chandigarh and Hyderabad to witness an extra day of golf this year
• Mercedes-Benz is also providing beginners to learn golf through Golf Clinic | Exclusive slots for kids as well
• Over 60,000 golfers from around the world to participate in MercedesTrophy 2018
• Top three golfers from India will qualify to play at the prestigious world final to be held in Stuttgart in October, 2018

• Launch of Mercedes-Maybach S 650: The pinnacle of luxury will make its India debut at Auto Expo 2018 and kick-start 2018 product offensive
• Showcasing the Concept EQ: Forerunner of Mercedes-Benz's new product brand for electric mobility, EQ
• Showcasing the versatile and SUV like all-rounder New E-Class All Terrain which will have its India market debut later in 2018
• Exclusive showcase of  Mercedes AMG Petronas F1 team car, AMG & Specialty Car portfolio, luxury sedans and SUVs
• Senior leadership presence from Daimler AG for Auto Expo 2018: Britta Seeger, Member of the Member of the Board of Management for Mercedes-Benz Cars Marketing & Sales Worldwide; Matthias Luehrs, Head, Region Overseas, Mercedes-Benz Cars
• Digital innovations: Ecommerce marketplace for sale of MB collections, AI based Chatbot, Live chat, New MB India and dealer Websites, Mercedes-Benz India App

• Dedicated AMG service bay to offer priority, personalized service with shortest turnaround time to ensure service differentiation
  
• The new AMG Bays will have the look and feel of Motorsports Pit stop, to provide the right environment for servicing these high performance cars
• AMG and Specialty Cars will be serviced by technicians and staffs specially trained in Affalterbach and also from the renowned Mercedes-Benz Academy
• AMG customers will have dedicated Service Advisors and Diagnostic engineers to take care of their performance machines
• Mercedes-Benz recommended AMG special tools and kits will be used for servicing and maintenance of the vehicles
• In case of any spares not available at APC workshop, it shall be airfreighted without any costs to customers
• Customers can oversee their cars being serviced personally and can directly interact with trained technicians or Mercedes-Benz Technical experts
• In the J.D. Power 2017 India Customer Service Index (Luxury) Study, Mercedes-Benz India ranks highest in after-sales service satisfaction, with a score of 862

• Mercedes-Benz Certified cars sold over 12,000 units of pre-owned cars (including Mercedes-Benz and non-Mercedes-Benz Cars inclusive) within three years of inception 
• Most extensive Pre-Owned sales network with over 165 display bays and 18 outlets 
• Comprehensive digital car evaluation system with 139 point check
• Salient features: hassle-free documentation, verified service history, attractive trade-in and finance options
• 20 per cent growth anticipated in the Pre-Owned Cars segment for 2018
• Tier II and Tier III cities contribute to a larger market share as compared to the metros 
• Strong potential in the segment with Mercedes-Benz witnessing 60 per cent growth over the last three years

• Mercedes-Benz opens its first 3S facility in Thane and a luxury showroom in Kandivali | Mumbai now has 15 Mercedes-Benz facilities
• Landmark cars is the third official Mercedes-Benz dealer partner in Mumbai
• The 3S facility is spread across a massive 83,000 sq. ft. and has a 11 car display to showcase a wide range of Mercedes-Benz cars | 27 bays dedicated for maintenance repair and support activities which can service 6000 cars per year
• 145 professionally trained and highly skilled staff to ensure superlative customer satisfaction by providing the famed Mercedes-Benz ownership experience
• The facility was built in a time span of 24 months with a total investment of INR 18 Crores 
• The dealerships will help cater to customers in the areas of Thane, Dombivali, Kalyan, Borivali, Dahisar, Vasai and Virar
• Landmark Cars, Kandivali is spread across 7,500 sq. ft. and has a 6 car display area, dedicated café Mercedes and boutique area 
• Mercedes-Benz has the most comprehensive network presence among all luxury car makers with 92 outlets in 45 cities
• Thane facility boasts the presence of a brand gallery architecture, an SLounge, air conditioned active reception and interactive service reception along with a dedicated Premier Express service bay,dedicated Specialty car bay and integrated body and paint facility
• Mercedes-Benz ranks highest in after-sales service satisfaction in J.D. Power 2017 India Customer Service Index (Luxury) Study, with a score of 862. The closest competitor ranks second with a score of 849

• Sundaram Motors sets a new landmark in the Bengaluru’s thriving Whitefield area with this world-class service facility 
• Key highlights: Total investment of INR 5 Crores | Spread across a lavish 80,000 sq. ft. to service  the entire range of Mercedes-Benz cars | 7 bays dedicated for maintenance and repair
• Sundaram Motors Hoodi is equipped to service up to 2,500 cars per annum  
• 27 professionally trained staff to ensure maximum customer satisfaction by providing the renowned Mercedes-Benz brand and ownership experience
• “Premier Express Service” to be started soon to enable IT professionals to get their cars serviced while they work remotely from the Wi-Fi enabled customer lounges and enjoy fresh roasted coffee.
• The entire facility was created in a span of only seven months    

• Thrissur gets a world-class Mercedes-Benz 3S (Sales, Service & Spares) luxury dealership that exudes modern luxury
• The state-of-art luxury dealership is spread across 16,000 sq. ft. and
  has a 5 car display to showcase the range of Mercedes-Benz cars
• Strong service infrastructure with 8 bays dedicated for maintenance and repair
• 37 professionally trained and highly skilled staff to ensure superlative
  customer satisfaction by providing the famed Mercedes-Benz ownership experience
• The 3S luxury dealership was built in a record time of 5 month
• Bridgeway Motors Thrissur has been created with a total investment of INR 7.5 Crores
• Bridgeway Motors Thrissur, will cater not only to Thrissur but also to neighbouring cities like Palakkad, Gurvayoor, Irinjalakuda, Chalakkudi
• Mercedes-Benz continues its comprehensive network presence among luxury car makers with 90 outlets across 44 cities

• The new Service Centre at Salem reiterates Mercedes-Benz’s commitment to the customers and developing the luxury car market in Salem
• Mercedes-Benz India has the most comprehensive network presence among luxury car makers with 89 outlets across 43 Indian cities 
• Spread across a lavish 15,000 sq. ft., the workshop has 5 bays dedicated for maintenance and repair 
• 13 professionally trained staff to ensure maximum customer satisfaction by providing the renowned Mercedes-Benz brand and ownership experience
• The entire facility was built in a span of 7 months  
• Sundaram Motors Salem, helps Mercedes-Benz to create brand awareness and reiterates the brand’s ‘Go To Customer’ strategy  

• A unique ‘Mercedes-Benz’ brand experience concept for patrons in Tier II and Tier III cities, where Mercedes-Benz doesn’t have a direct presence
• Mercedes-Benz Brand tour to cover 12 Indian cities
• Test drive: Patrons will get a chance to test drive a Mercedes-Benz of their own choice and experience the brand, up-close and personal
• Provision of complementary vehicle evaluation, opportunity for a special trade-in, personalized finance offers and other value additions will be offered by dedicated sales, DFSI and Mercedes-Benz Certified teams
• The Brand Tour will travel to 12 locations across India
• Traveled to Jalgaon, Agra & Salem till date and is scheduled to visit Patiala, Kottayam, Shillong, Bhopal, Ahmednagar, Shivmoga, Rajmundry, Jodhpur and Kolhapur

Mercedes-Benz India’s 6th &7th AMG product launch out of 12 products in 2017, as part of celebrating ’50 Years of AMG’ | Also available in the aero edition with invigorating design elements under the ‘designo’ umbrella

Mercedes-AMG CLA 45 4MATIC

• Features the revised AMG front apron with new A-wing design and louvres in the outer air intakes along with the new front splitter
• The AMG rear apron with diffuser insert in a new design and four vertical diffuser round off the powerful AMG design
• AMG radiator grille with twin louvre finished in silver chrome, LED High performance headlamps, AMG E-SELECT selector lever and master key with AMG emblem as standard equipment
• Dashboard and beltlines in ARTICO man-made leather including red contrasting topstitching
• Improved aerodynamics by the redesigned spoiler lip on the rear and the new spoiler lip beneath the front splitter ensuring additional driving stability in the high speed range | Cd value has been reduced by 0.02 points to 0.30
• Powered by the awarded AMG 2.0-litre 4 cylinder turbo engine producing 280 kW  kW @6000 rpm and up to 475 Nm of torque between 2250-5000 rpm | 0-100 in 4.2 seconds
• The Mercedes-AMG CLA 45 is priced at INR 75.20 lakhs onwards and the CLA 45 ‘aero edition’ is priced at INR 77.69 lakhs onwards (prices ex-showroom, all India)

Mercedes-AMG GLA 45 4MATIC

• Expressive dynamism with up-to-date AMG design idiom: Redesigned front apron and striking louvres in the three air intakes
• Front splitter insert in silver chrome and flics in high-gloss black for optimized cooling airflow
• The hallmark AMG "twinblade" radiator grille in silver chrome finish to reinforce the recognition effect
• New AMG spoiler lip - further improves the aerodynamics, reduces lift at the rear axle, ensures additional driving stability
• The dashboard is finished in ARTICO man-made leather with red topstitching for an exclusive look
• Powered by the awarded AMG 2.0-litre 4 cylinder turbo engine producing 280 kW  @ 6000 rpm and up to 475 Nm of torque between 2250-5000 rpm | 0-100 in 4.4 seconds
  
• The Mercedes-AMG GLA 45 is priced at INR 77.85 lakhs onwards and the GLA 45 ‘aero edition’ is priced at INR 80.67 lakhs onwards (prices ex-showroom, all India)

• Introduces for the first time the appealing designo Hyacinth red, in the athletic new ‘Edition C’  
• Invigorating exterior elements with front spoiler lip and rear spoiler painted in black 
• 5 twin spoke light alloy wheels painted in high-gloss black with a highsheen finish
• ‘Edition C’ exterior badges to enhance exclusivity 
• High quality open-pore black ash wood trim exudes modern luxury | Sports pedal in stainless steel with rubber studs augment sportiness
• Mercedes-Benz logo projector lamps mounted on the rear view mirrors 
• Garmin® Map Pilot SD card navigation system standard across variants of the ‘Edition C’
• The ‘C 200 Avantgarde Edition C’ is priced at Rs. 42.54 lakhs, ‘C 220 d Avantgarde’ at Rs. 43.54 lakhs and ‘C 250 d Avantgarde Edition C’ at Rs. 46.87 lakhs; all prices are ex -showroom, All India

• Rajasree Motors inaugurated a world-class body and paint center, the first full-fledged luxury car body and paint shop of its kind, in Kochi
• The State-of-the-art facility is spread over 48,000 sq. Ft
• Exclusive Body and paint service facility with a customer interface
• 21 dedicated and interactive staff
• The outlet comprises 13 productive B&P bays and exclusive paint booth.
• There is also an exclusive customer and driver lounge
• Mercedes-Benz has the widest and most qualitative network reach for any luxury car maker in India with 87 outlets across 42 cities

Advanced Diploma in Automotive Mechatronics (ADAM) is the largest initiative of its kind under the successful PPP model of Government’s ‘Skill India’ initiative, by any luxury car maker in India.

• The MoU was exchanged between Mercedes-Benz India and G. B. Pant Institute of Technology, Delhi on 25th October, 2017 at the Delhi Secretariat office in the presence of Shri Manish Sisodia, Hon’ble Deputy Chief Minister, Government of N.C.T of Delhi and Roland Folger, Managing Director and CEO, Mercedes-Benz India
• Mechatronics initiative will prepare the youth with expertise in mechanical, electronics and informatics as well as in other modern automation technologies
• Designed by the Mercedes-Benz Global Training Center and the German Government, the one year course – “Advanced Diploma in Automotive Mechatronics (ADAM)” – focuses on self-learning methodology and helps candidates upskill themselves with the latest technological advancements
• The Mechatronics training center at MBIL produces skilled technicians and provides the network with much needed support
• This course has been conducted since 2002 in government institutions in Pune, Aurangabad and Thiruvananthapuram
  

Naz foundation and Slum Soccer are new NGOs on board to receive support

• Yuvraj Singh announced as an Ambassador for Laureus Sport for Good
• With the help of Mercedes-Benz India, Laureus Sport for Good now funds four key programmes in India - Naz Foundation, Slum Soccer, OSCAR and YUWA
• Laureus Sport for Good uses the power of sport to help young people around the world overcome violence, discrimination and disadvantage
• Mercedes-Benz India will also support various novel social initiatives under its ‘Mercedes for India’ philosophy, influencing education and environmental sustenance

• Mercedes-Benz has the most comprehensive network presence among all luxury car makers
• Counto Motors sets a new landmark in Goa with this magnificent 3S luxury car dealership
  
• Total investment of INR 10 Crores | Spread across a lavish 34,000 sq. ft. hosting a 9 car display and 14 bays dedicated for maintenance and repair | Equipped to service up to 2700 cars a in a year
  
• 53 professionally trained staff to ensure maximum customer satisfaction by providing the renowned Mercedes-Benz brand and ownership experience
  
•  The entire 3S facility was created in a span of 18 months 
  
• Counto Motors will cater not only to Goa but also to its surrounding districts
  
• Located on the bank of Mandavi river, the facility provides customers one of the most scenic view of Goa
  
• Facility reaffirms the commitment to modern luxury
  

• Mercedes-Benz inaugurates India’s seventh AMG Performance Center in Chennai
•  Globally, more than 400 AMG Performance Centers in 40 countries have been inaugurated since 2008
• AMG Performance Center – An immersive experience of an exclusive range of AMG performance products, concepts and accessories
• Trans Car Chennai with its world-class dealership will house the AMG Performance Center, will be fully equipped to sell and service all AMG cars
  
• A dedicated 7000 sq. ft. for the AMG Performance Center in the showroom with certified AMG personnel for sales and service 
• The interactive sound module enables customers and brand enthusiasts to experience the distinctive sounds and features of the entire AMG portfolio
  
• AMG patrons will have a plethora of individualization options from our exclusive ‘designo’ platform to choose from