Mercedes-Benz unveils the ‘private suite on wheels, the all-new V-Class Extra LWB: Redefines the luxury personal mobility segment in India
Mercedes-Benz will start the local production of the V-Class in India
Extra-Long Wheelbase; AIRMATIC suspension, Luxury Seats, AMG Line Exterior, Ventilated Seats as standard for the Indian customers. The ‘introductory price’ of the V-Class (Diesel V300d and Petrol V300) is Rs. 1.4 crore ex-showroom, all India.
“We are delighted to introduce the all-new V-Class for the Indian market, redefining the concept of a ‘private suite’ offering luxury, space and privacy to our exclusive customers. The V-Class addresses a growing trend amongst India’s opulent customers and trend setters, who seek an oasis of personal space, tranquility and privacy, while travelling in the lap of luxury. The decision to start the local production of the V-Class further reinforces our India commitment, adding significant value to our customers.”
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
• SKYLine ensures a seamless and transparent journey across every touchpoint — from appointment booking to vehicle delivery
• Powered by automation and AI-driven analytics, it offers personalized and proactive service experiences, real-time status updates, and quick turnaround time that enhance convenience and trust
• The integrated Customer Portal provides one unified 360° view of service history, invoices, and campaign information, making the ownership experience effortless and engaging
• Partnership with Indian technology major Zoho reflects Mercedes-Benz India's commitment to deliver state-of-art customer journey and seamless ownership experience developed locally
• Developed entirely in India over two years, SKYLine digitises the complete service journey across Mercedes-Benz's nationwide dealership network
• The platform enables real-time service tracking, digital estimate approvals, and seamless customer communication enhancing customer experience
• Now live across all Mercedes-Benz dealerships in India, it replaces legacy systems with new age integrated digital infrastructure
• ‘SKYLine’ roll-out backed by over 5,000 man-days of user acceptance testing and 3,000 man-days of training
Pune: Mercedes-Benz, India’s most desirable luxury automobile brand today, announced the launch of ‘SKYLine’, a ‘Made in India, for India’ bespoke end-to-end Dealer Management System (DMS) developed grounds up, in partnership with Zoho. Built on Zoho CRM and implemented by Zoho’s Enterprise Business Solutions (EBS) team, SKYLine redefines seamless customer journey by offering unique customer benefits from vehicle reception to vehicle delivery. SKYLine combines dealer-level autonomy with centrally governed processes, delivering a fully digitized and integrated platform across Mercedes-Benz India’s nationwide dealership network, elevating customer ownership experience significantly.
Designed to modernize operations and elevate customer experience, SKYLine digitizes the entire service lifecycle from booking to delivery through real-time data integration, streamlined workflows, and unified backend operations. The result is enhanced operational efficiency, transparency, and a premium, brand-aligned experience for both customers and dealers.
Now live across all dealerships in India, SKYLine marks a transformational shift from legacy infrastructure to a cutting-edge decentralized architecture. Each Mercedes-Benz dealership will now operate on its own dedicated Zoho CRM instance, enabling autonomy while ensuring compliance with centrally defined standards. SKYLine seamlessly integrates with Mercedes-Benz’s legacy HQ systems without requiring any changes at the HQ end, enabled by a robust transformation layer co-developed with Zoho to manage all downstream communication.
To achieve this vision, Mercedes-Benz India needed to balance dealership autonomy with OEM-level control and enterprise-wide standardization while addressing the constraint of not modifying HQ systems. Zoho addressed these requirements by co-creating a vertical, multi-instance architecture powered by Zoho CRM and Qntrl, its workflow orchestration platform. The middleware layer, developed in tandem with Qntrl, enables real-time synchronization across systems and regions by supporting REST, SOAP, file-based, and other legacy protocols.
“SKYLine is a technology marvel born of close collaboration and co-creation. When Mercedes-Benz India came to us with a vision that had no off-the-shelf solution, we saw an opportunity to build something truly unique. Together, we have built a decentralized platform that empowers each dealership with autonomy, while maintaining central control and real-time HQ integration. To meet these complex needs, we co-developed middleware capabilities alongside our evolving Qntrl platform, enabling seamless communication across legacy protocols. This project reflects what’s possible when product teams and customers come together with a shared sense of purpose and a commitment to solving real-world challenges.” Mani Vembu, CEO, Zoho
SKYLine now orchestrates the full spectrum of customer service processes comprising:
Service booking, digital check-in, vehicle inspection, real-time estimate approvals (to be activated soon), job card creation, skill-based technician assignment, live job tracking, proactive communication, quality control, and post-service feedback collection.
These connected workflows replace fragmented systems with a seamless, paperless customer journey. Beyond service, SKYLine streamlines diverse dealership operations including courtesy car management and pre-owned vehicle refurbishment and resale.
Dealerships can track courtesy car availability via a visual dashboard, while pre-owned workflows centralize one of the fastest-growing business segments. Embedded analytics provide real-time insights to both dealership managers and OEM stakeholders, enabling informed, data-driven decisions.
The rollout was backed by over 5,000 man-days of user acceptance testing and 3,000 man-days of training, ensuring strong adoption across all locations. Zoho EBS led the end-to-end delivery, from design to post-implementation support, while engineering secure middleware integrations that enabled seamless data exchange with Mercedes-Benz’s European HQ systems. This included advanced data transformation, asynchronous processing, and multi-protocol communication, making SKYLine one of the most technically complex and strategically significant DMS deployments in the region.
Media Contact:
Mercedes-Benz India:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com
Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com
About Mercedes-Benz India:
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India.
The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.
The new G 450d underlines our commitment to offer diesel, petrol and electric powertrain for the first time in India to the G-Class, the longest running nameplate in the automotive industry. The G 450d featuring Mercedes-Benz’s powerful and efficient diesel engine, combines performance with efficiency, reiterating the sustained customer demand for a diesel powertrain in the G-Class. The G 450d ensures Mercedes-Benz now has a ‘G-Class’ for every customer requirement in India, further elevating practicality along with desirability and cult status of this iconic SUV.
Santosh Iyer, Managing Director and CEO, Mercedes-Benz India
Pune: India’s most desirable luxury car maker Mercedes-Benz today, announced its best-ever September sales, growing by a robust 36% compared to September 2024. The record monthly sales is strongly driven by Government’s GST 2.0 reforms which buoyed customer interest and resulted in increased purchase, that has been on hold since middle of August. The GST 2.0 reforms is reflected in the Navratri Sales, which witnessed ~2500 units retailed in the nine days of the festival, making it the highest ever Navratri sales for Mercedes-Benz in India.
The highest ever September 2025 sales also drives Mercedes-Benz’s highest ever Q2 FY 25-26 sales performance with 5119 units retailed. The best-ever sales performance in Q2 FY 25-26 was buoyed by steady demand across ‘Core Luxury’ and ‘Top-End Luxury’ vehicles. The sales momentum in Q2 FY 25-26 was driven by growth in the top-end luxury BEV portfolio, which continued its penetration of 8% in the overall sales volume of Mercedes-Benz India.
Strong demand for the Top-End Luxury segment: Best-ever monthly sales for GLS, AMG G63 SUVs and the EQS SUV in September 2025
Demand for Mercedes-Benz ‘Top-End’ luxury segment continued for the Q2 FY 25-26 with 25% penetration and 12% y-o-y growth. Top-End Vehicles comprising GLS, S-Class, Mercedes-Maybach, AMG G 63 continued to command customer preference with growing trends of hyper-personalization and customization. Mercedes-Benz’s bespoke ‘manufaktur’ range, offering personalized selection of high-quality equipment, exclusive appointments and craftsmanship, comprises 75% of all top-end luxury vehicles sold in India. AMG G 63 also registered its highest ever monthly sales despite a waiting period of more than 6 months.
Steady demand driving the ‘Core’ segment: Best-ever monthly sales for LWB E-Class, GLC and GLE SUVs
Mercedes-Benz’s ‘Core’ segment registered a growth of 10% in Q2 FY 25-26 with best-ever monthly sales for LWB E-Class, GLC and GLE SUVs in September 2025. ‘Core Segment’ continued to play an important role with 60% penetration in Mercedes-Benz India’s overall sales in India. The success of the LWB E-Class remains unchallenged in India, making it the highest selling luxury car in India with a 47% y-o-y growth for the luxury sedan in the Q2 FY 25-26 period.
Entry Luxury Segment:
Mercedes-Benz ‘Entry Luxury’ portfolio comprising the A-Class sedan and the GLA SUV continue to offer high product substance in their respective segments, driving substantial value proposition for luxury customers. Mercedes-Benz Entry Luxury products are feature loaded underpinning a value- oriented sales approach that successfully caters to the growing aspirations of young customers. In Q2 FY 25-26, Mercedes-Benz ‘Entry Luxury Segment’ declined in a segment completely dominated by products available at a lower price point having market offers.
Top-End BEVs continue to drive Mercedes-Benz’s BEV growth:
Mercedes-Benz continued its BEV acceleration in India with a penetration of 8% to overall sales. The BEV portfolio grew by 10% with highest ever sales for the EQS SUV. The top-end G 580 Edition 1 with EQ Technology is already sold out for the year and bookings are now open for the next slot of deliveries.
(All sales figures of Mercedes-Benz India are that of retail sales)
Media Contact:
Mercedes-Benz India:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com
Banking Preferences: HDFC Bank voted as the most preferred Indian private bank and Citibank rated the top international private bank in Mercedes-Benz Hurun India Luxury Consumer Survey 2025.
| Top Investment Classes: Stock, real estate, and gold remain the top asset choices. 51% of survey respondents expect Indian real estate to grow in the next two years, while 38% believe it will remain stable.
| Preferred Global Cities: Mumbai tops the list of the most important global cities for the next decade, with 31% of respondents, according to the Mercedes-Benz Hurun India Wealth Report 2025, underscoring its rising global significance.
| Digital Payment Dominance: UPI apps (35%) have overtaken cards and cash as the preferred payment method, showing the growing tilt toward digital convenience in luxury transactions.
| Economic Sentiment: 83% of respondents are confident or very confident in India’s economic growth over the next three years, signalling sustained optimism.
| Investment Strategies: While 29% actively manage their investments, only 17% are risk-takers, 15% are passive investors, and 31% remain cautious, indicating a shift toward conservative financial planning.
| Overseas Investment: The USA (19%) remains the top global investment destination, followed by the UAE, with several respondents opting for a diversified international portfolio.
| Jewellery Preferences: Despite growing awareness of lab-grown alternatives, 75% still prefer natural diamonds for their legacy and authenticity. Tanishq remains the most preferred jewellery retailer. Internationally, Tiffany & Co. ranks as the most preferred jewellery brand, underscoring the enduring global allure of fine jewellery labels. CaratLane.com leads among online jewellery platforms.
| Watches & Accessories: Rolex leads in luxury watches. Gucci and Louis Vuitton top the list in accessories
| Luxury Travel & Hotels: The Mercedes-Benz Hurun India Luxury Consumer Survey 2025 finds Emirates the airline of choice for luxury travel. Taj Hotels lead among hospitality brands.
| Gifting Trends: As revealed in the Mercedes-Benz Hurun India Luxury Consumer Survey 2025, watches are the most popular gift for men (43%), and jewellery for women (50%). Toys (51%) are preferred for children, while health products dominate gifting for the elderly—highlighting thoughtful and practical choices.
| Car Ownership: The Mercedes-Benz Hurun India Luxury Consumer Survey 2025 reports that 55% of respondents own more than one car, with around 40% upgrading every 3–6 years, and around 40% holding for longer than six years, showing a preference for both value and utility.
| Hobbies & Lifestyle: According to the Mercedes-Benz Hurun India Luxury Consumer Survey 2025, travel (45%) is the top hobby, followed by reading and cooking. These hobbies reflect a lifestyle driven by experiences and enrichment. Yoga (27%) is the most preferred fitness activity.
| Digital Influence: The Mercedes-Benz Hurun India Luxury Consumer Survey 2025 highlights that social media (36%) has overtaken traditional media as the leading news source, indicating the growing impact of digital platforms among the wealthy.
| Happiness & Well-being: More than 60% of respondents rate themselves 8 or higher on a 10-point happiness scale in the Mercedes-Benz Hurun India Luxury Consumer Survey 2025, reflecting intense personal and professional satisfaction.
| Financial Freedom: When asked what amount is “enough” to feel financially free, the Mercedes-Benz Hurun India Luxury Consumer Survey 2025 found 27% citing INR50Cr, 25% saying INR10Cr, and 20% setting the benchmark at INR200Cr—showcasing diverse aspirations among respondents.
| Spending Behaviour: The Mercedes-Benz Hurun India Luxury Consumer Survey 2025 reveals that 60% report annual household consumption under INR1Cr, indicating relatively moderate consumption patterns. Tourism (32%), education (27%), and entertainment (22%) emerge as the top spending categories.
| Social Responsibility: According to the Mercedes-Benz Hurun India Luxury Consumer Survey 2025, paying taxes (30%) is viewed as the most responsible act, followed by supporting environmental causes (20%) and engaging in charity (17%)
| Luxury Cruises: Oceania Cruises (19%) ranks highest among international luxury cruise lines, as per the Mercedes-Benz Hurun India Luxury Consumer Survey 2025.
| Education Abroad: The Mercedes-Benz Hurun India Luxury Consumer Survey 2025 finds that the USA (19%) is the most preferred destination for overseas education, followed by the UK (14%). However, 42% of respondents stated they do not plan to send their children abroad.
Mumbai, India | 18 September 2025: For the first time, Mercedes-Benz and Hurun India have partnered to publish the Mercedes-Benz Hurun India Index (MBHX), Mercedes-Benz Hurun India Wealth Report 2025 alongside the Mercedes-Benz Hurun India Luxury Consumer Survey 2025, offering a comprehensive overview of the country’s economic rise, wealth landscape and the lifestyle preferences of its millionaire households.
The Mercedes-Benz Hurun India Wealth Report 2025 estimates that India is home to 8,71,700 dollar millionaire households (net worth ≥INR 8.5 Cr each), up from 4,58,000 in 2021 – a 90% increase in four years. These millionaire families represent about 0.31% of all households in India (up from 0.17% in 2021) and are projected to continue growing in number on the back of strong economic momentum. Meanwhile, the Mercedes-Benz Hurun India Luxury Consumer Survey 2025, based on responses from 150 Indian millionaires (Average age 32 years), sheds light on their brand preferences, investment attitudes, and lifestyle trends, ranging from digital payment adoption to favourite luxury brands.
Commenting on the launch, Santosh Iyer, MD & CEO, Mercedes-Benz India, said, "India's growth story underscores the resilience and transformation of the economy, driven by a burgeoning domestic market and soaring aspiration of today’s young generation. Mercedes-Benz, with strong roots in India, remains a symbol of social prestige, financial affluence and unmatched desirability. The Mercedes-Benz Hurun India Index reflects the pulse of India's wealth creation and luxury consumption patterns, representing the sentiment of India's affluents. Mercedes-Benz remains optimistic about India's economic resilience and social progress, and our strategic patience defines our long-term positive market outlook and exuberance for India.", concluded Santosh Iyer.
Commenting on the launch, Anas Rahman Junaid, Founder & Chief Researcher, Hurun India, said, “I believe our inaugural Mercedes-Benz Hurun India Index (MBHX) truly captures the spirit of India’s economic rise. For the first time, we have an index that uniquely blends multiple indicators – from luxury car sales and billionaire growth to stock market performance and GDP – into a single yardstick of wealth creation. The index’s near-200% surge in recent years shows me that India’s wealth creation is real and resilient, rising in tandem with our broader economic progress. This index is more than a statistic; it’s a celebration of how far India has come and a benchmark for the journey ahead."
"I am struck by the extraordinary upward mobility we’re witnessing in India. In less than a decade, the number of Indian households worth over US$1Mn has skyrocketed by 445% – a surge that underlines how wealth creation is reaching a broader base of our society. This democratisation of prosperity speaks to the resilience of our economy, with opportunity spreading to millions of new wealth creators. Yet it’s also telling that only about 5% of 2017’s millionaires have become ultra-high-net-worth individuals and a mere 0.01% made it to billionaire status. It shows that while affluence is spreading, the climb to the very top remains steep. Overall, I see a nation where wealth aspirations are more attainable than ever, fueling a confident, upwardly mobile India."
"As of today, India counts roughly 8.7 lakh (871,700) millionaire households – still modest next to China’s ~51 lakh (5.1 million), and a far cry from the even larger base in the United States. I don’t view this gap as a disadvantage; I see it as our runway. It underscores the immense growth potential of India’s wealth story. In fact, with the economy set to double, we project India’s millionaires could double to around 1.7 to 2 million households in the next decade. Powered by our young demographic, technology and entrepreneurial spirit, India is poised to become the world’s fastest-growing wealth hub – gradually closing the gap with the leading economies. The best is yet to come."
"One of the most exciting aspects of India’s wealth boom is the rise of the luxury market. Our latest survey reveals that India’s millionaires are actively shaping the future of luxury consumption, influencing trends at home and abroad. We chose to shine a spotlight on the luxury segment because luxury in India today is far more than indulgence – it represents aspiration, innovation, and the confidence of a new India. As wealth grows, so does demand for premium experiences, and the next decade presents a meaningful opportunity for global luxury brands to deepen their presence in India. By honoring this segment, we acknowledge that the story of India’s wealth creators is also a story of evolving tastes and world-class aspirations."
"I would like to sincerely thank Mercedes-Benz for partnering with us on this report. This collaboration marries Mercedes-Benz’s legacy as a symbol of aspiration for India’s wealthy with Hurun’s expertise in chronicling wealth creation. Together, we have combined our credibility and insights to present a holistic picture of India’s wealth landscape. I believe this partnership sets a new benchmark – it’s a testament to our shared vision to celebrate India’s wealth creators and the luxury ecosystem that inspires them. We are proud of what we’ve achieved together, and I look forward to our continued journey in highlighting India’s success stories.", concluded Anas Rahman Junaid, Founder and Chief Researcher, Hurun India.
"The Mercedes-AMG CLE 53 4MATIC+ Coupé completely redefines the luxury performance category, further strengthening our top-end luxury offering. This stunning performance coupé delivers the perfect balance of driving performance, an unmatched executive presence and an unrivalled sense of occasion. With eight launches in 2025, our top-end luxury vehicle strategy has been very successful, garnering immense customer response and elevating the desirability of Mercedes-Benz in the market."
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
• 3.0-litre M 256M inline six-cylinder engine with double turbocharging produces 330 kW (449 hp) at 5,800-6,100 rpm and 560 Nm torque (briefly 600 Nm with over boost) at 2,200-5,000 rpm
• Integrated starter-generator (ISG) provides additional 17 kW (23 hp) and 205 Nm for short-term boosting and feeds the 48-volt on-board electrical system
• Latest generation MBUX with AMG-specific displays including "Classic", "Sport" and AMG exclusive "Supersport" mode featuring central round tachometer
• Fully variable AMG Performance 4MATIC+ all-wheel drive with transition from rear to all-wheel drive occurring continuously
• AMG SPEEDSHIFT TCT 9G transmission with adapted shift times, quick reactions, double-declutching function and multiple downshifts
• AMG RIDE CONTROL chassis with steel suspension, sporty spring-damper set-up and adaptive adjustable damping selectable in three levels
• Standard rear axle steering operates with maximum steering angle of 2.5 degrees for enhanced agility and stability
• 0-100 km/h acceleration in 4.2 seconds with electronically limited top speed of 250 km/h (optional 270 km/h with AMG Driver's Package)
• Five AMG DYNAMIC SELECT driving programmes: Slippery, Comfort, Sport, Sport+ and Individual for customised vehicle characteristics
• Combined fuel consumption (WLTP): 9.3-9.7 l/100km
• The Mercedes-AMG CLE 53 4MATIC+ Coupé will be priced at INR 1.35 ex-showroom, all-India
Pune/Gurugram: India's most desirable luxury carmaker Mercedes-Benz today launched the spectacular Mercedes-AMG CLE 53 4MATIC+ Coupé, further strengthening its top-end luxury performance portfolio in India. The sporty, elegant two-door model combines the best of both worlds - the agility and sportiness of the C-Class with the space, elegance and status of the E-Class; delivering an unparalleled driving experience with a stunning road presence for performance enthusiasts.
Inline six-cylinder with integrated starter generator and electric additional compressor
The new CLE 53 4MATIC+ uses a comprehensively upgraded version of the 3.0-litre M 256M inline six-cylinder turbo engine. The facelift generation of the high-performance engine, now known as the M 256M, impresses above all with optimized combustion chambers with redesigned inlet and outlet channels, new piston rings, optimized injection and a new exhaust gas turbocharger. In conjunction with the new electric additional compressor, this offers an increase in boost pressure by 0.4 bar to 1.5 bar and thus a higher torque of 560 Nm in continuous operation and 600 Nm in overboost for up to 12 seconds.
However, what is more important than the absolute torque is the availability of it and the overall response of the engine. The improved electric additional compressor is responsible for this. It can now be operated almost continuously over a longer period of time. Drivers feel this especially in medium speed ranges. For this, the exhaust gas turbocharger was made larger for higher peak performance.
The new, second-generation integrated starter generator (ISG) is now integrated into the gearbox bell housing. As a central component of the 48-volt electrical system, it not only functions as an electrical generator, but also takes on hybrid functions. These include short-term boosting with 17 kW (23 hp) of power and 205 Nm of torque, recuperation, load point shifting, sailing and the almost imperceptible restart of the engine during the start-stop function.
Adapted switching times, high efficiency: AMG SPEEDSHIFT TCT 9G transmission
The 3.0-litre in-line engine is coupled with the AMG SPEEDSHIFT TCT 9G transmission, which impresses with adapted shift times, quick reactions, the double-declutching function and multiple downshifts. An upshift or downshift is implemented immediately. The transmission acts very spontaneously, especially in the "Sport+" driving programme and in manual mode. Dynamic acceleration manoeuvres and the adjusted shifting times are available, as is a fuel-saving driving style, depending on the driving programme selected.
Characteristics at your fingertips: AMG DYNAMIC SELECT
With the five AMG DYNAMIC SELECT driving programmes "Slippery", "Comfort", "Sport", "Sport+" and "Individual" the characteristics of the CLE 53 can be influenced at the touch of a finger. The differentiation ranges from efficient and comfortable to very sporty. Important parameters such as the response behaviour of the engine, transmission, chassis and steering are modified. Regardless of the AMG DYNAMIC SELECT driving programmes, the driver can switch directly to manual mode using the "M" button, to shift gears exclusively using the steering wheel shift paddles.
Fully variable AMG Performance 4MATIC+ all-wheel drive as standard
The fully variable AMG Performance 4MATIC+ all-wheel drive combines optimal traction for dynamic driving pleasure with a high level of driving safety under all conditions: on dry roads as well as on wet or slippery surfaces. The transition from rear to all-wheel drive and vice versa occurs continuously because the intelligent control is integrated into the entire vehicle system architecture.
When driving moderately and in situations where all-wheel drive is not required, the front axle is completely decoupled. This increases efficiency. From the ESP Sport setting onwards, the driving behaviour is more rear-focused.
Independent AMG RIDE CONTROL suspension and three-stage steering
The AMG RIDE CONTROL chassis developed in Affalterbach is used for more agility, more neutral cornering behaviour and higher traction. The steel suspension with a particularly sporty spring-damper set-up and adaptive adjustable damping combines excellent driving dynamics with a high level of ride comfort. The damping on each wheel adapts to the current driving situation and road conditions quickly and precisely via separate valves for the tension and compression directions in the dampers. The damper characteristic curve can be preselected in three levels: "Comfort", "Sport" and "Sport+".
The standard rear axle steering operates with a maximum steering angle of 2.5 degrees. Up to this degree, the rear wheels turn in the opposite direction to the front wheels at speeds of up to 100 km/h, leading to a virtual shortening of the wheelbase and resulting in significantly more agile turning, less steering work, and increased maneuverability. At speeds of more than 100 km/h, the rear wheels turn parallel to the front wheels - up to a maximum of 0.7 degrees for enhanced driving stability.
Interior with independent equipment and specific displays
The interior welcomes passengers with unique equipment, exclusive materials and the latest generation MBUX infotainment system. The eye-catchers are the free-standing 12.3-inch fully digital driver display, the 11.9-inch driver-oriented central display in a user-friendly portrait format and the dynamic ambient lighting with 64 colours.
With the driver display, customers can switch between the display styles "Classic", "Sport" and AMG exclusive "Supersport". The "Supersport" mode is particularly striking with a central round tachometer, designed horizontal displays that are located to the left and right of the tachometer and create a spatial impression of depth. The driver can use the AMG menu to access various special displays such as engine data, gear indicator, warm-up, set-up, G-metre and race timer.
The integral seats in ARTICO man-made leather/MICROCUT black microfibre with AMG-specific graphics and red contrasting topstitching combine sportiness with strong lateral support. The standard, flat-bottomed AMG Performance steering wheel in double-spoke design with seamlessly integrated buttons offers a high level of everyday use with intuitive operating logic for important driving functions and all driving programmes.
Technical Specifications Summary
Pricing and Availability
The Mercedes-AMG CLE 53 4MATIC+ Coupé is priced at INR 1.35 (ex-showroom, India) and will be available for bookings across all Mercedes-Benz dealerships pan-India. Deliveries are expected to commence immediately.
Media Contact:
Mercedes-Benz India:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com
Adfactors PR:
Chirag Bhanushali | +91 97695 21055 | chirag.bhanushali@adfactorspr.com
Priyanka Singh | +91 82911 38556 | priyanka.singh@adfactorspr.com
About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. The company’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores, having the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxury touchpoints spread across more than 50 cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a robust AMG retail network presence in the country. Mercedes-Benz India has a comprehensive product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine: along electric vehicles– EQS 580 sedan and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 luxury BEVs in India.
The ‘Made in India’ SUV range comprises the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S, AMG GLC 43, AMG GLE 53, AMG CLE 53, AMG C 63 E-Performance, AMG S 63 E-Performance, AMG SL 55, AMG GT 63 and the AMG G 63. Mercedes-Benz pioneered the luxury BEV segment in India comprising a strong portfolio including the EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.
“Mercedes-Benz kick-starts the current fiscal with best-ever sales performance, registering 10% growth. This strong sales performance is buoyed by the robust demand for our portfolio, particularly for the top-end luxury and BEV segments, highlighting a growing customer preference for exclusive luxury vehicles with hyper-personalization and customization. We are equally thrilled with the outstanding momentum of our BEV portfolio, driven by top-end BEVs like the EQS SUV, EQS Maybach and the G 580 with EQ technology. Our sharp focus on bolstering the Top-End Luxury has been highly successful in influencing customer preferences and differentiating Mercedes-Benz as the most desirable luxury brand in India.”
“Launch of the GLS AMG Line, reiterates Mercedes-Benz’s focus on enriching the top-end luxury portfolio with new products. The GLS has been Mercedes-Benz’s top-selling ‘Large Size Luxury SUV’ with more than 16,000+ units on Indian roads. The addition of the New GLS AMG Line will further bolster Mercedes-Benz’s SUV portfolio, accentuating the strong DNA of the GLS, with a road presence and grandeur that is unparalleled. With AMG styling GLS becomes sporty and expressive in design, completely redefining the segment with space, performance and ride comfort, in the most commanding way.”
Santosh Iyer, Managing Director and CEO, Mercedes-Benz India
“At Mercedes-Benz Research and Development India, we are proud to have played a key role in shaping this India-inspired Collector’s Edition of the AMG G 63. With this edition, we aimed to go beyond performance and create a vehicle that resonates with India’s unique identity. Collaborating with Mercedes Benz India, this is a strong testament of our capabilities in developing market-specific configurations that reflect customer-centricity and regional relevance. We remain committed to introducing more market relevant solutions with both design and technology inputs.”
Manu Saale, Managing Director and CEO, Mercedes-Benz Research and Development India (MBRDI)
• AMG G 63 ‘Collector’s Edition’ is configured by Mercedes-Benz India along with MBRDI, underlining the prowess for customization
• AMG G 63 ‘Collector’s Edition’ is limited to 30 units, only for existing Mercedes-Benz Top-End Luxury Vehicles customers
• The ‘Collector’s Edition’ marks the first time, the AMG G 63 features the customer’s name engraved on the grab handle, making it hyper personalized
• For the first time an India specific MANUFAKTUR exterior ‘made to measure’ paint in two shades for an AMG G 63: Mid Green Magno and Red Magno
• Spare wheel cover inserts with a special “One of Thirty” logo plaque
• Unique exterior protective strip with embedded insignia, accentuating the vehicle’s bespoke nature
• MANUFAKTUR two-tone nappa leather upholstery in Catalana Biege/ Black
• Open-pore natural walnut wood trim element for a luxurious tactile experience
• 22” Tech Gold cross-forged AMG wheels delivering visual boldness and performance
• Deliveries of these 30 cars to begin from Q4 2025 onwards
• 430 kW (585 hp), 850 Nm torque, 0-100 kmph in 4.4 secs, 240km/h top speed
• The AMG G 63 ‘Collector’s Edition’ is priced at Rs. 4.3 crores (all-India ex-showroom)
Pune & Bengaluru: India’s most desirable luxury carmaker Mercedes-Benz today announced the launch of a new benchmark in bespoke automotive craftsmanship—the Mercedes-AMG G 63 ‘Collector’s Edition’. Designed exclusively for the Indian market, highly customized and limited to only 30 units, this rare edition offers AMG G 63 collectors a chance to own this automotive icon, in a truly personalized avatar.
Jointly configured in collaboration with Mercedes-Benz Research and Development India (MBRDI), the AMG G 63 ‘Collector’s Edition’ reflects the brand’s focus on bringing highly personalized and exclusive Top-End Luxury products for the discerning Indian customers. This special edition combines the legacy of the mighty AMG G 63 and its driving performance with thoughtful, edition-specific customizations that cater to the refined tastes of Indian luxury car buyers, fulfilling their wish of personalizing their desired AMG G 63.
The exterior design is elevated with two bespoke India specific colours—a vibrant MANUFAKTUR Mid Green Magno and a MANUFAKTUR Red Magno. These unique hues celebrate India’s cultural richness while maintaining the G-Class’s iconic silhouette.
Edition-specific personalization features include a customized grab handle personalized with the customer’s name. This is the first time an AMG G 63 edition features a personalized ‘made to order’ grab handle with the customer’s name. The ‘Collector’s Edition’ features a spare wheel cover with an Edition-specific logo plaque insert marked with “One of Thirty”. In addition, the ‘Collector’s Edition’ features a distinctive exterior protective strip with embedded insignia and ‘Collector’s Edition’ branding.
Inside, the ‘Collector’s Edition’ is adorned with MANUFAKTUR two-tone nappa leather in Catalana Biege / Black, matched with an open-pore walnut wood trim to elevate the luxury quotient. The 22” Tech Gold cross-forged wheels add a dynamic contrast, delivering both road presence and performance prowess.
With deliveries scheduled for Q4 2025, the Mercedes-AMG G 63 Collector’s Edition brings together the spirit of off-road dominance, the soul of AMG’s driving performance, and the exclusivity of bespoke design to customers’ taste. This edition sets a new precedent in personalized luxury motoring in India. Mercedes-Benz India will offer MANUFAKTUR range of vehicles for Indian customers and with MBRDI, the scope for such market-specific customization opens up newer possibilities.
Technical specifications of the AMG G 63 ‘Collector’s Edition’
Media Contact:
Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com
FleishmanHillard India:
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254
Tanya Mitra | Tanya.mitra@fleishman.com | +91 99712 72212
About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility, set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 100 luxurytouchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan, and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.
The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV and 450 SUV, along with EQA 250+, EQB SUVs, EQE 500 4MATIC SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.
Mercedes-Benz retailed a record 19,565 new Mercedes-Benz cars (Jan-Dec 2023: 17,408 units, +12.4%) in 2024, clocking its ‘Best Year Ever’ in 30 years of history in India, leading the luxury car market for the tenth consecutive year. For 2025, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises focusing on unmatched customer experiences, new product innovation, an enhanced luxury network reach for customer service, community development initiatives, along with BEV charging for customer convenience.
Mercedes-Benz is the ‘most desirable’ luxury car brand with 200,000 luxury cars sold in India since 1994, shaping the desire of young Indian customers.
The last 100,000 units came in just 6 years (2019-2024), reflecting the growing aspiration of Indians to own a Mercedes-Benz, more than ever before.
“Desire to Xceed” continues to be Mercedes-Benz’s strategy in India, focusing on unmatched customer experiences, new product innovation and an enhanced luxury network reach for customer service and BEV charging.
Mercedes-Benz inaugurates a state-of-art luxury 3S facility in Delhi NCR-NOIDA with its long-standing partner Silver Arrows. 3 more outlets in Delhi NCR in the next 30 days.Mercedes-Benz has the largest luxury footprint in the Delhi NCR region for any luxury OEM.
Mercedes-Benz has transformed 18 facilities to international standards in 2024 including 7 new ones and 11 revamped ones into latest luxury format. By end of 2024, 40 outlets of Mercedes-Benz will be transformed into global luxury format.
Mercedes-Benz’s innovative ‘Retail of the Future’ business model successfully completes 3 years in India; 50,000+ cars delivered through this ‘Direct to Customer’ retail model in India.
“Mercedes-Benz has been firmly leading the luxury car market, with C-Class long continuing to top customer preferences, strongly contributing to our sales success. With AMG C 63 S E PERFORMANCE boasting F1 Hybrid Technology, Mercedes-Benz is completely redefining the luxury performance segment in India. The AMG C 63 is for passionate drivers, performance seekers, desiring cutting-edge technology from the world of motorsports in their production car. We now further strengthen the sporty C-Class portfolio, offering the widest and dynamic range to choose from, starting with the C 200, C 220d, C 300 AMG Line, AMG C43 and the exclusive AMG C 63 S
E PERFORMANCE.”
“Mercedes-Benz India’s ‘Direct to Customer’ business model- Retail of the Future- is a pioneering effort aiming to redefine customer experience and enhance Franchise Partners’ profitability. Today, Mercedes-Benz India has successfully completed three years of implementing ROTF, retailing 50000+ new cars to customers pan-India. India’s remarkable success with the new business model has been a global best practice in Mercedes-Benz world, subsequently adopted in key markets like Germany, UK, Turkey, Malaysia and Thailand.”
“Retail of the Future introduced complete price transparency, removed hidden pricing elements leading to higher Residual Values and a positive experience for customers. It also eliminated the need for high stock with the dealers, thereby enhancing their profitability, allowing them to solely focus on enhancing customer experience.ROTF’s success and growing customer acceptance has been featured as a unique case study in the 18th Edition of the prestigious ‘Strategic Management- Concepts and Cases’ by Pearson. We are confident this case study will inspire young minds to learn how disruption in business model can be used to effectively enhance customer experience."
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
Media Contact:
Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com
FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254
About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 100 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.
The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including the ‘Made in India’ EQS 580 sedan and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ and Mercedes-Maybach EQS 680 SUV (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.
Mercedes-Benz delivered 17,408 units (15,822 units in 2022; +10%) in 2023, clocking its ‘Best Year Ever’. The company achieved record sales of 5,117 units in Q3 CY 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever CY Q3 sales of Mercedes-Benz also resulted in its highest-ever January-September YTD 2024 sales at 14,379 units, growing at 13% year-on-year rate. For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.
"Top-end vehicles remain our constant focus, as the segment continues to draw an outstanding response from discerning customers. The highly anticipated all-new AMG G 63 launch signifies our dedication to delivering the 'most desirable' vehicles from our global lineup to the Indian luxury lifestyle enthusiasts. We already have customers eagerly waiting for close to a year for this iconic vehicle. Mercedes-AMG is synonymous with performance, precision, and extraordinary craftsmanship. With the launch of the Mercedes-AMG G 63, we blend the legendary G-Class heritage with cuttingedge technology and unparalleled luxury."
“This SUV epitomizes our commitment to delivering high-performance vehicles that provide thrilling driving experience while ensuring utmost comfort and refinement. The all-new Mercedes-AMG G 63 is set to captivate both enthusiasts and our customers alike, reinforcing our presence in the luxury performance segment, offering a versatile choice for those who demand the best in power and luxury. This completely redesigned Mercedes-AMG G 63 presents its most extensive lineup ever, showcasing materials chosen for their exceptional quality. This is paired with unmatched craftsmanship, ensuring every detail is meticulously crafted with precision and artistry. With MANUFAKTUR, you’re not just getting a Mercedes-AMG G 63 – you are acquiring a tailored masterpiece."
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
Media Contact:
Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914
FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254
All-new E-Class LWB highlights: Key highlights
• The new E-Class LWB will be available in three variants: E200, E220d and E450 4MATIC.
• MBUX Superscreen: 3rd generation new MBUX Superscreen having Zero Layer with AI capabilities,enhanced digital interaction and personalization across 12 display styles.
• Personalization with Routines: AI-enabled new MBUX 3rd Generation UI features “personalized Routines” automating customer tasks
• New design benchmarks: A spatial evolution and emphasis on rear-seat space
• Selfie-camera: Features a unique selfie-camera that enables in-car video calls
• Burmester® 4D Surround Sound System: The most powerful in its class, featuring 17 speakers and 4 exciters providing an impressive output of 730-watt power output.
• Unmatched ‘rear seat’ comfort and luxury: Seats recline up to 36 degrees, extendable thigh support, comfort neck pillows, quarter glass sun blinds and electrically operated sun blinds operated even via MBUX
• Chauffeur package
• First-ever Centre airbag: Equipped with 8 airbags, including a driver knee airbag and for the first time a centre airbag, Blind Spot Assist, PRE-SAFE® safety system for enhanced occupant protection.
• Spacious Interior: Generously dimensioned passenger compartment with a wheelbase of 3,094 mm,emphasizing rear-seat comfort.
Al-India ex-showroom introductory price:
• Introductory price of the New LWB E 200 is Rs. 78.5 lakhs. Deliveries begin from this week
• Introductory price of the New LWB E 220d is Rs. 81.5 lakhs. Deliveries commence from Diwali
• Introductory price of the New LWB E 450 4MATIC is INR 92.5 lakhs. Deliveries commence from November, currently “Expression of Interest” is being collected by Franchise Partners.
Pune: India’s most desirable luxury car maker Mercedes-Benz today, announced the launch of the all-new Long Wheelbase (LWB) E-Class, the country’s most loved executive business saloon. With the New LWB E-Class, Mercedes-Benz further strengthens its sedan portfolio, introducing the sixth generation of its highest-selling model in the Indian market. With more than 57,000 units on Indian roads, the E-Class convincingly remains the most successful luxury saloon in the country across segments. Mercedes-Benz E-Class also remains the ‘longestrunning production car’ in India, commencing its production in 1995.
The New LWB E-Class sets very high benchmark in personalised features with the aid of cutting-edge digital technology onboard, combining them with luxurious interiors and unmatched comfort. Since its local production in 1995, the E-Class has continuously evolved, adapting to the needs of its discerning customers, embodying their pursuit of the best-in-class luxury business saloon. This 6th generation model represents the pinnacle of that evolution, combining advanced digital innovations with Mercedes-Benz’s traditional attributes of luxury, comfort, and safety, making it the most sophisticated and technologically advanced E-Class LWB till date.
The new E-Class LWB introduces cutting-edge tech features like the MBUX Superscreen, offering an expansive digital interface for a fully immersive tech experience, while innovations like the new THERMOTRONIC® Digital Vent Control, allowing for personalised and automatic climate adjustments. These tech innovations alongside personalized AI-driven routines, ensure that the New E-Class evolves with the driver’s preferences. Designed for those who demand the best, the New E-Class LWB offers unparalleled comfort in the rear cabin and a superior driving experience, blending technology, comfort and luxury seamlessly.
With its sleek design, cutting-edge on-board technology and focus on personalization, the New E-Class LWB sets a very high bar in the luxury executive sedan segment in India. From its exquisite Burmester® 4D surround sound system, electrically reclining seats up to 36 degrees with extendable thigh support, MBUX controlled rear sun blinds to comfort neck pillows; the New LWB E-Class offers a luxurious rear seat experience that remains outstanding like no other, continuing its legacy as the most desirable business saloon for discerning luxury dwellers.
The New LWB E-Class’ safety concept is based on an intelligently designed body having a rigid passenger cell and specifically deformable crash structures. The restraint systems comprising seat belts and airbags are specifically adapted to this. The New LWB E-Class has 8 airbags, including a ‘front centre airbag’ and host of restraint systems and safety features.
Key India-specific highlights:
The ‘Made in India, for India’ LWB E-Class boasts of ‘India specific’ adaptations that make the sedan more suitable for Indian road conditions. From India-specific suspension resulting in better ride quality to locally sourced components for glasses, the ‘made in India’ E-Class has significant adaptations. This is also the first time the India-specific LWB E-Class has been tested globally in markets like Spain and Germany for various emission and crash test purposes.
• Enhanced Agility Control Suspension tuned specifically for Indian Road Conditions.
• The Crash and Emission tests of all-new Made in India E-Class LWB were done in Germany and Spain to comply with internal Mercedes-Benz quality standards.
• Active Brake Assist is standard and can be modified to retain customer preference for added convenience.
• The all-new E-Class LWB is the first and only made-in-India Mercedes-Benz car to have a front centre airbag.
• The spare wheel in the all-new E-Class LWB has been placed below the boot floor.
• The side and quarter glasses of the all-new E-class LWB are now locally produced in India marking a new chapter for localisation of glazing materials in India.
ANNEXURE
Key Specifications:
Top Highlights of the All-new E-Class LWB:
Radiator grille with star pattern surface
A black panel-like surface connects the radiator grille with the headlamps. The three-dimensionally designed radiator grille has the STAR at the centre in the Avantgarde line that has been selected for the new E-Class.
MBUX Superscreen with large glass surface
The dashboard makes for the digital experience in the interior. The E-Class is equipped with a front passenger screen, and large glass surface of the MBUX Superscreen extends to the central display. Visually detached from this is the high-resolution instrument cluster display in the driver's field of vision. The main icons on the central and passenger displays are now simpler and color-coded to match smartphone tiles.
New electronic architecture
The electronic architecture is more software- and less hardware-driven. The computing functions of previously separate domains take place in a single processor. Screens and the MBUX infotainment system thus share a new, very powerful central onboard computer. This form of networking improves the performance and speed of the data streams.
New selfie and video camera
A new feature is a selfie and video camera (part of the optional MBUX Superscreen) on top of the dashboard. Using the new on-board Vivaldi browser opens new possibilities for video calls for work and pleasure by enabling you to connect from your car on the go as well.
Automated comfort functions with routines
Mercedes-Benz is pursuing the use of artificial intelligence (AI) to enable the car to learn which comfort systems vehicle occupants use repeatedly. Given the same circumstances, the aim is for AI to automate such functions. Mercedes-Benz uses the term 'routine' for this innovation. At launch of the new E-Class, customers will be able to use templates for standard routines. They also have the option of creating routines themselves.
Intelligent passenger screen
The front passenger can watch dynamic content such as TV or video streaming on the display during a journey while the driver is protected from distraction.
Enhanced Suspension
The suspension is specially tuned keeping in mind the rear seat passengers and driving conditions in India. As standard, the E-Class is equipped with our AGILITY CONTROL steel spring suspension with selective damping system. This combines balanced ride comfort and high driving stability. The passive damping system ensures a superior driving experience on any road surface. It continuously adapts rolling behaviour, cushioning effect, and stabilization to the current surface. In the case of smaller bumps, the ride comfort is enhanced by reducing the damping effect, while with larger bumps the full damping ensures optimum stability.
Resource-conserving materials
Numerous components of the New E-Class are made partly from resource-saving materials (recyclable and renewable raw materials). For the first time, certified recycled raw materials are used in the foam of the seats according to the "mass balance approach". In terms of their properties, they do not differ from raw materials produced from crude oil.
Media Contact:
Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914
FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254
About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, EClass Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan and EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.
The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including the ‘Made in India’ EQS 580 sedan and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ and Mercedes- Maybach EQS 680 SUV (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to roll-out this business model, redefining customer experience.
Mercedes-Benz delivered 17,408 units (15,822 units in 2022; +10%) in 2023, clocking the ‘Best Year Ever’. The company achieved record sales of 5,117 units in Q3 CY 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever CY Q3 sales of Mercedes-Benz also resulted in its highest-ever January-September YTD 2024 sales at 14,379 units, growing at 13% year-on-year rate. For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new desirable products, investment in manufacturing operations, strategic expansion of retail network and community development initiatives.
Pune: Mercedes-Benz reported its highest-ever Q3 2024 and YTD sales in India, continuing its strong momentum as the ‘most desirable’ luxury car brand in the Indian market. The company achieved record sales of 5,117 units in Q3 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever Q3 sales of Mercedes-Benz also resulted in the company’s achieving its highest ever January-September YTD 2024 sales at 14,379 units, growing at 13% year-on-year.
These outstanding sales results were driven by a combination of newly launched and existing vehicles and an enhanced retail customer experience. Demand persisted for Mercedes-Benz across entry, core, and Top-End Vehicle segments, with strong performance from new as well as existing products.
Robust BEV sales: Mercedes-Benz’s BEV portfolio continued to gain customer traction, growing robustly by 84% year on year, with an enhanced penetration of appx. 6% in YTD 2024 sales. With the introduction of EQA 250+, facelifted EQB SUV, ‘Made in India’ EQS SUV 580 and the ultra-luxurious Mercedes-Maybach EQS SUV. EMBARGOED TILL 13:30 HRS 9-OCT 2024 Confidential - Not for Public Consumption or Distribution Mercedes-Benz now has 6 BEVs in its current portfolio, offering a BEV suited to each customer’s preference and requirements. Mercedes-Benz’s ambitious roadmap for BEV was particularly underscored by a record growth of 140% in Q3 2024 YoY, for the BEV portfolio. Mercedes-Benz continued to retail more BEVs than any other luxury car maker in the Jan-Sep’ 24 period in the Indian market.
Top-End Vehicle (TEV) sales on rise: Mercedes-Benz’s Top-End Vehicle (TEV) comprising the most exquisite and topline vehicles accounted for 1 out of every 4 Mercedes-Benz sold in India and grew by 18% in Jan-Sep 2024. Demand for the exquisite Mercedes-Maybach range comprising ultra-luxurious vehicles like the Mercedes-Maybach S-Class, Mercedes-Maybach GLS SUV and the Mercedes-Maybach EQS 580 SUV grew with an impressive 125% growth rate YTD Jan-Sep’ 2024.
Key sales highlight of Mercedes-Benz
• Record-breaking Q3 sales with 5,117 units retailed, clocking a solid +21% YoY growth
•Best-ever January-September YTD sales with 14,379 units retailed with growth of +13%
• BEV sales increased by 84%, now contributing to appx.6% of total volumes
• Mercedes-Benz sold more BEVs than any other luxury brand in Jan-Sep’ 24 period
• Strong performance with the S-Class and Mercedes-Maybach S-Class clocking highest-ever sales in history.
• Reflects a growing preference by young customers to reward themselves with the “Best car in the world” as a symbol of early achievement in their career.
•Average age of S-Class customer is 38 years which is one of the youngest in the world.
• Mercedes-Benz India’s TEV segment continued to grow by 18% in Jan-Sep 2024 period, winning customer preference and retaining 1 out of every 4 Mercedes-Benz sold in the country
Network expansion: Mercedes-Benz has inaugurated 6 new touchpoints and revamped 11 outlets to the latest global luxury retailing format in the Jan-Sep 2024 period. Mercedes-Benz now has one or more revamped facilities in key markets like New Delhi, Gurgaon, Kochi, Chennai, Ahmedabad, Pune, Hyderabad, Mumbai, Chandigarh, etc. By end of 2024 nearly 40 outlets of Mercedes-Benz will be transformed into the latest ‘global luxury retailing format’ known as ‘MAR20X’ for an elevated customer experience. Mercedes-Benz India will also have presence in 4 new cities in Q4 2024 with an outlet each in Amritsar to start with, followed by locations like Kottayam, Agra and Kanpur. This expansion pursues Mercedes-Benz India’s strategy of being “closer to the customer” by ensuring not more than two hours of travel time for servicing a Mercedes-Benz, in most of the locations across the country.
Dream Days Campaign: Mercedes-Benz India has also announced a special festive campaign “Dream Days” where potential customers can test drive any Mercedes-Benz car, standing a chance to own the newly launched CLE Cabriolet for a year. This campaign is further supported by Mercedes-Benz Financial Services, offering Zero Downpayment, low interest, complimentary insurance and 7 years loan tenure on select models. There are also depreciation, corporate and trade-in benefits available. The campaign has been receiving strong response as itenables customers to fulfil their aspirations of buying a cherished Mercedes-Benz.
Media Contact:
Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@mercedes-benz.com |+91 98508 36477
Rutuja Deshetti | rutuja.deshetti@mercedes-benz.com | +91 8956714914
FleishmanHillard India:
Soumi Dutta | Soumi.dutta@fleishman.com | +91 98195 45378
Prateek Sharma | Prateek.sharma@fleishman.com | +91 99714 76254
Confidential - Not for Public Consumption or Distribution
About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s
world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of
Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network. The production
facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury
carmaker in India.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with over 125 touchpoints. Through the
exclusive AMG Performance Centres, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network
presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, EClass Long Wheelbase, S-Class, and Mercedes Maybach S 580 limousine, along with the electric vehicles– EQS 580 sedan and
EQS SUV 580. Mercedes-Benz is now the only luxury brand to locally manufacture 2 BEVs in India.
The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars
portfolio (CBU) includes the G 400d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S
E-Performance. Mercedes-Benz also pioneered the luxury EV segment in India and boasts of a strong portfolio of 6 BEVs, including
the ‘Made in India’ EQS 580 sedan and EQS SUV 580, along with EQB SUV, EQE 500 4MATIC SUV, EQA 250+ and MercedesMaybach EQS 680 SUV (CBU). Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business
model in India, as one of the first markets to roll-out this business model, redefining customer experience.
Mercedes-Benz delivered 17,408 units (15,822 units in 2022; +10%) in 2023, clocking the ‘Best Year Ever’. The company achieved
record sales of 5,117 units in Q3 CY 2024, reflecting a strong 21% growth amidst challenging market conditions. The best-ever CY
Q3 sales of Mercedes-Benz also resulted in its highest-ever January-September YTD 2024 sales at 14,379 units, growing at 13%
year-on-year rate. For 2024, Mercedes-Benz’s motto is ‘DESIRE to Exceed’. The roadmap of the company comprises launch of new
desirable products, investment in manufacturing operations, strategic expansion of retail network and community development
initiatives.
Mercedes-Benz rolls out its second ‘Made in India’ BEV: EQS SUV 580 4MATIC;
Only luxury brand to locally manufacture 2 BEVs in India
India is the first market outside USA to start the local production of the EQS SUV 580
“The EQS SUV marks a significant milestone in our electrification journey in India, as the second locally manufactured luxury BEV from Mercedes-Benz and the third luxury BEV launched this year. EQS SUV’s localization underpins our deep commitment to grow the Indian luxury Electric car market and reinforce our commitment for a greener and sustainable future. With the EQS SUV we further strengthen our comprehensive lineup of BEVs across segment, catering diverse customer requirements ranging from EQA to Mercedes-Maybach EQS SUV. Mercedes-Benz is deeply committed to the Indian market with an additional investment of Rs. 200 crores in 2024 towards manufacturing operations, new
product start-ups and digitization of manufacturing processes. The localization
of the EQS SUV manifests our local competencies, creates value for Indian customers and supports the government’s vision of ‘Make in India’.”
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
Mercedes-Benz creates the ‘Guinness World RecordsTM title’ with its ‘Made in India’ EQS 580 4MATIC luxury BEVEQS 580 4MATIC accomplished the ‘Guinness World RecordsTM title’ for ‘Longest distance covered by a production BEV ever, in a single charge’: 949.0 Kms covered from Bengaluru to Navi Mumbai, under arduous and real-life driving conditions amidst Indian monsoonThe ‘Guinness World RecordsTM title’ was accomplished by Autocar India team
“EQS accomplishing the ‘Guinness World Records title’ for covering the longest distance ever by a production BEV in a single charge, strongly reiterates Mercedes-Benz’s conviction that BEVs are best suited for creating a digital and sustainable future. EQS is the current aerodynamics world champion for a production vehicle, having an unmatched range and highest levels of efficiency for any BEV on Indian roads. This outstanding achievement will strongly boost the confidence of future customers who want to adopt an emission free mobility with a BEV. The EQS’ reliability, practicality and desirability as a luxury BEV is resoundingly manifested with this world record created on Indian roads.”
“I thank all the early adopters of BEVs and every EQS customer for their trust in Mercedes-Benz, for creating a greener planet, by leading this BEV transition from the front. Congratulations to Autocar India team for accomplishing the Guinness World Records title, driving a ‘Made in India’ EQS sedan, under real and arduous driving conditions from Bengaluru to Navi Mumbai during the monsoon."
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
•With 949.0 Kms driven in one charge, the ‘Made in India’ EQS 580 4MATIC accomplished the longest distance covered by a BEV in a single charge, anywhere in the world
•The record-breaking drive from Bengaluru to Navi Mumbai, was under real and arduous driving conditions, driven by the Autocar India
•The drive route covered cities like Davangere, Hubli, Belgavi, Kolhapur, Satara and Pune•EQS’ low-slung form factor and aerodynamically optimized wheels achieved a cd figure (drag coefficient) of just 0.20, making it the world’s most aerodynamic production car, further maximizing the range during the record drive
•The EQS features Mercedes-Benz’s new generation of batteries with significantly higher energy density. The larger of the two batteries has a usable energy content of 107.8 kWh.
•Power consumption: Data from the EQS 580 4MATIC at the end of the journey showed the luxury sedan delivered an electrical power consumption of 11.36 kwh/100km
Pune: India’s most desirable luxury car maker Mercedes-Benz today accomplished the coveted ‘Guinness World Records’ title for covering the longest distance in a production BEV in a single charge, with its state-of-art, ‘Made in India’ EQS 580 4MATIC luxury BEV. The EQS 580 travelled a distance of 949.0 Kms from the southern city of Bengaluru to Navi Mumbai in the west, in one single charge. The record setting drive under an arduous and real-life driving conditions signify the efficiency, long range and practicality of the EQS 580 luxury sedan, which is also India’s first locally assembled luxury BEV. The Guinness World Records title was created by Autocar India magazine road test team, led by Autocar road-tester Rahul Kakkar.
The record drive included areas of built-up traffic in busy urban and sub-urban areas with road works, diversions and detours amidst the heavy monsoon rains. Data from the EQS 580 at the end of the journey showed the luxury sedan delivered an electrical power consumption of 11.36 kWh/100 km.
The EQS 580 maintained an average speed of 60kph on the highway, maximizing the range of the sedan. The three regen levels of the EQS 580 4MATIC were used, extracting every last kilometre from the EQS’ massive battery pack of 107.8 kWh, making this Guinness World Records title a reality.
The BEV that made the ‘Guinness World Record title’ 2024: EQS 580 4MATIC
The BEV is India’s longest-range BEV across segments, with an ARAI certified range of 857 Kms. With meticulous detailing on the basis of Purpose design, the Mercedes-Benz aerodynamic engineers in close cooperation with the designers, were able to achieve a new cd best value of 0.20 for the EQS sedan. This makes the EQS ‘the most aerodynamic production car in the world’. The operating range particularly benefitted from this inherent strengths of the EQS 580, leading to the World Record.
The record-setting mileage achieved was remarkably higher than the EQS’ certified claimed range, exceeding by over 10 percent. Furthermore, factors like the low-slung sedan form and the aerodynamically optimized wheels gives the Mercedes EQS a drag coefficient of 0.20, making it the world’s slipperiest car through the air, further helping maximize the range clocked during the drive.
An average speed of 50-60kph was maintained on the highway to maximize range. All three levels of regen were used on the car to extract every last kilometer from the sedan’s massive battery pack, making this Guinness World Records title possible.
Hormazd Sorabjee, Editor, Autocar India commented, “We are delighted to celebrate our 25th anniversary with a Guinness World Record title. This record of 949.0 km on a single charge in adverse conditions drive is easily the most challenging drive we have ever undertaken. You can never be prepared enough for what Indian roads throw at you but some incredibly disciplined driving in a car like the EQS which has the best range and an efficient aerodynamic shape, helped us overcome all obstacles to achieve this amazing distance without plugging in” said Hormazd Sorabjee, Editor, Autocar India.
Drive Route: Bengaluru to Navi Mumbai
The EQS 580 was driven from southern city of Bengaluru to the western city of Navi Mumbai covering a distance of 949.0 Kms. The route covered cities like Davangere, Hubli, Belgavi, Kolhapur, Satara and Pune before reaching Navi Mumbai.
Challenges faced:
The ‘Guinness World Records’ title was accomplished traversing across arduous driving conditions under real driving conditions, making the achievement highly significant. Undertaken during the thick of the Indian monsoon, the drive route from Bengaluru to Navi Mumbai witnessed the EQS 580 lashed with torrential rainfall on multiple stretches. This not only escalated the difficulties further, but also created treacherous driving conditions for this record setting drive, that already was under high time pressure.
The exceptionally heavy monsoon of 2024 has also resulted in intensive roadwork to be carried out at multiple spots along the route. This resulted in numerous diversions and detours, further upping the challenge for the driver to achieve the title.
Key Technical Data
“Mercedes-Maybach is synonymous with unmatched opulence, extraordinary craftsmanship and very high customer expectations. With Mercedes-Maybach EQS SUV we redefine automotive excellence in the age of electromobility.
The Mercedes-Maybach EQS SUV manifests our ambition to lead in digital and electric, with a sharp focus on bolstering our top-end luxury offering. This very first all-electric vehicle from Mercedes-Maybach complements best technologies from Mercedes-Benz with luxurious individual details, associated with Mercedes-Maybach. The Mercedes-Maybach EQS SUV will add to the allure of Maybach for connoisseurs and trend setters for whom luxury equates to sustainability.”
“With Mercedes-Maybach EQS SUV we continue to hone our BEV portfolio further in India, offering a diverse choice for our discerning customers. We strongly believe there can be no luxury without sustainability and Mercedes-Benz will continue to create the BEV ecosystem for transitioning to electromobility of future.”
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
• Debut of Mercedes-Maybach EQS 680 SUV: The first all-electric series model from Maybach, blending advanced technology with luxury.
• Mercedes-Maybach EQS 680 SUV manifests Mercedes-Benz’s ambition to lead in digital and electric mobility with a focus on the ultra-luxury segment.
• Mercedes-Benz India now offers 5 BEVs in its portfolio: EQA, EQB, EQE SUV, EQS sedan and Mercedes-Maybach EQS 680 SUV
• Standard Burmester® 4D surround sound system with Dolby Atmos, 15 speakers, and real-time adaptive “Aerial Grace” driving sound.
• The Mercedes-Maybach EQS 680 SUV has an output of 484 kW and a range of up to 611 kms (WLTP). It has 4MATIC all-wheel drive as standard.
• Distinctive Design: Features an upright Mercedes star, black panel front, and optional two-tone paintwork, embodying Maybach’s luxury aesthetic.
• The Mercedes-Maybach EQS is the first car to have vegetable-tanned Nappa leather, using coffee bean shells and plant-based agents, along with net carbon-neutral production.
• Features advanced NVH measures, including enhanced insulation and a Disconnect Unit (DCU) for a quiet, relaxing cabin.
• Enhanced Comfort: Offers a cocooning rear effect, extraordinary driving dynamics, and maximum noise comfort with the MAYBACH driving program.
• The Mercedes-Maybach EQS 680 SUV starts at Rs. 2.25 Cr. onwards. (Prices all-India ex-showroom)
Pune: India’s most desirable luxury carmaker Mercedes-Benz today redefined the top-end luxury segment in India, by launching the first ever all-electric Mercedes-Maybach in India. The Mercedes-Maybach EQS 680 SUV is the ultimate pinnacle of opulent luxury combined with cutting-edge automotive excellence and electromobility. This exquisite vehicle ushers in a new era of Maybach in India, setting an unparalleled standard in the all-electric, top-end luxury SUV segment. The design of the SUV truly does justice to Karl Maybach’s maxim – ‘What is good, must also be beautiful’
The Mercedes-Maybach EQS SUV is the most luxurious and comfortable all-electric SUV and redefines the benchmark in the top-end all-electric luxury SUV segment. The Maybach EQS SUV combines state-of-the-art technologies with the exclusivity of Maybach, creating a holistic luxury experience for all the senses– from the sound experience to light displays, and from exquisite materials to fragrance and driving comfort.
In the electric era too, Mercedes-Maybach exudes "sophisticated luxury" in every detail. The brand's style is characterized by expressive beauty, refinement and grace. Its ambience makes for unique moments–and something absolutely desirable is created. This is achieved by combining the perfection of Mercedes-Benz with the exclusivity of Mercedes-Maybach.
Maybach: The legacy of luxury
Maybach’s legacy exemplifies Mercedes-Benz’s enduring commitment to automotive excellence. From the grandeur of the 1930s Zeppelin models to the sophistication of the modern Maybach S-Class sedans, the brand has consistently set the standard for luxury and craftsmanship. Each iconic vehicle has redefined opulence and innovation, establishing Maybach as the ultimate symbol of automotive perfection.
Mercedes-Maybach EQS SUV: the legendary brand’s first all-electric model
As environmental concerns become increasingly significant, Mercedes-Maybach is committed to reducing its ecological footprint while upholding its luxury standards. The introduction of the EQS 680 SUV continues this tradition, merging Maybach’s renowned craftsmanship with cutting-edge electric technology, thereby creating a new chapter in the brand’s storied history. The Mercedes-Maybach EQS 680 SUV embodies this commitment, offering a unique blend of opulence and forward-thinking technology. This all-electric model transcends traditional automotive boundaries, presenting a vision of luxury that embraces the future of mobility. It represents a state of mind where Maybach’s essence and innovation converge in a truly extraordinary way.
Mercedes-Benz leading the charge in luxury electric mobility
Mercedes-Benz’s Battery Electric Vehicle (BEV) portfolio in India is witnessing steady growth and increased sales penetration in the overall sales in the first half of CY 2024. Mercedes-Benz’s BEV portfolio, now comprising 5 BEVs cater to new generation of customers seeking dynamic and high-performance electric vehicles to connoisseurs who would love to add a Mercedes-Maybach EQS SUV in their collection. The launch of the EQS Maybach SUV is a key addition to Mercedes-Benz’s dynamic luxury BEV portfolio in India.
ANNEXURE
Highlights of the new Mercedes-Maybach EQS SUV
• Exterior Design of the Mercedes-Maybach EQS 680 SUV:
The Mercedes-Maybach EQS 680 SUV features the iconic Mercedes star prominently on the hood, with a brand-typical black panel adorned with vertical chrome accents and a smooth, integrated radar sensor panel. Chrome-plated filigree slats accentuate the bumper's air intake, while the classic MAYBACH lettering is subtly integrated into a chrome strip aligned with the continuous DIGITAL LIGHT headlights. The Maybach pattern appears in trim parts of the side bumper and is projected on the doors for a unique welcome.
Side features include bold chrome surrounds on the windows and B-pillar, emphasizing the vehicle's length and quality, with a Maybach emblem on the D-pillar and subtly integrated EQS lettering. The pronounced wheel arches are complemented by high-gloss black cladding, exclusive 21 or 22-inch alloy wheels, and illuminated running boards with anodized aluminum treads. At the rear, continuous light strip rear lights and chrome accents on the tailgate, rear apron, and spoiler lip highlight the SUV’s exclusivity. The model offers a two-tone paintwork in five combinations, applied by hand to the highest standards.
Interior Design: A Fusion of Tradition and Innovation
The interior of the Mercedes-Maybach EQS 680 SUV seamlessly blends tradition with avant-garde elements. It features the MBUX Hyperscreen with a “zero layer” interface and bespoke Maybach animations, all presented in an elegant deep blue. Highlights include an animated instrument cluster in “MAYBACH” mode, with rose gold surrounds and a silk scarf-like movement of the pointers. The central display offers intuitive interaction, with options to customize display styles and modes.
Rear passengers enjoy extensive comfort with two 11.6-inch displays and MBUX High-End Rear Seat Entertainment, including a rear tablet for remote control and MBUX Interior Assist for gesture-based functions. The cabin features Maybach Exclusive Nappa leather in rich hues and optional MANUFAKTUR leather for added luxury. Natural wood trims and high-quality design elements, including the Maybach emblem on various surfaces, underscore the vehicle’s refined aesthetic.
Resource-Saving Luxury: Mercedes-Maybach Introduces Vegetable-Tanned Nappa Leather
The Mercedes-Maybach EQS SUV debuts Mercedes-Benz’s first use of vegetable-tanned Nappa leather, utilizing coffee bean shells as tanning agents and plant-based fat liquoring agents. This process eliminates the need for salt, saving approximately 45 kilograms per vehicle, and repurposes tanning by-products into compostable products and insulating materials. The leather is produced with stringent sustainability criteria, including a transparent supply chain and chrome-free agents.
Furthering its commitment to sustainability, the Maybach EQS SUV incorporates resource-saving materials like secondary steel and recycled aluminum and features net carbon-neutral production for both the vehicle and its battery. Mercedes-Benz aims to cut CO₂ emissions by 50% per passenger car by 2030, with a goal of net carbon neutrality for its new fleet by 2039.
Distinguished in a class of its own: automatic opening and closing doors
Another exclusive feature are the standard automatic comfort doors at the front and rear. The recessed door handles extend, if the driver approaches the vehicle from the side from a distance as far as approximately 20 feet. The driver door opens automatically when approaching the vehicle from a distance as far as approximately 5 feet. This exceptional welcome function can be activated and deactivated in the MBUX central display. All other doors can be opened and closed remotely via MBUX – with a simple press of the vehicle key, in the central display or the standard MBUX High-End Rear Seat Entertainment. The driver door also closes automatically as soon as the brake pedal is pressed.
In each door there is an electric servomotor on the catch strap. On command of the control unit, the doors are swung open and closed in a controlled manner. To prevent damage, the system uses the ultrasonic sensors of the parking assistance systems. They are located in the bumpers and monitor the surroundings when parking. As soon as they detect an obstacle, additional information from the cameras in the exterior mirrors is used. When opening the doors, the system considers any detected obstacles. Proximity sensors in the doors are also active when the vehicle is stationary. They scan the surroundings while opening.
The Rear: Exclusive Lounge with Comprehensive Comfort
The rear of the Mercedes-Maybach EQS SUV offers a luxurious, all-encompassing comfort experience, known as the cocooning effect. The standard Executive seats feature ventilation, massage functions, and neck and shoulder heating, along with a calf massage and Chauffeur Package. When the right rear passenger reclines, the front passenger seat automatically moves to the chauffeur position, and ENERGIZING COMFORT enhances the massage experience.
The redesigned floating rear center console integrates wooden trim and features a projector that discreetly displays the Maybach emblem on the floor. The First-Class Rear package includes thermal cup holders, a shelf for the MBUX rear tablet, and ample connectivity with four USB-C ports and two HDMI interfaces. Optional additions include folding tables, a cooling compartment, and silver-plated champagne goblets.
Versatile Lighting Options
The Mercedes-Maybach EQS SUV features adaptive rear lighting with designer lamps in each C-pillar, adjustable reading lights in the grab handles, and customizable light strips in the headlining. Brightness and light spot positions can be adjusted to create everything from focused work lighting to relaxing lounge ambiance. Ambient Lighting extends throughout the vehicle, including the roof liner and behind the rear seats, with Active Ambient Lighting offering 253 controllable LEDs and 64 color options, including exclusive Maybach hues like Rose Gold White and Amethyst Glow. The “Welcome” presentation features a light carpet that highlights the rear doors, enhancing the cocooning effect.
Enhanced Air Quality
The Mercedes-Maybach EQS SUV features ENERGIZING AIR CONTROL Plus with a HEPA filter, ensuring superior air quality by trapping fine dust, particles, and pollen. The activated carbon in both the HEPA and cabin filters also eliminates sulfur dioxide, nitrogen oxides, and odors. The air quality sensor and circulating air filter maintain a clean cabin environment, with particulate matter levels displayed in the MBUX system. Pre-air conditioning cleans the interior before boarding, and the system offers recommendations based on outside air quality. The standard AIR BALANCE Package includes a unique No. 12 MOOD Ebony fragrance, blending sandalwood and spices for an exclusive sensory experience.
Immersive Sound Experience
The Mercedes-Maybach EQS SUV delivers a superior audio experience with the standard Burmester® 4D surround sound system and Dolby Atmos technology. Featuring 15 speakers, including bass speakers, 3D speakers, and seat exciters, it offers unparalleled clarity and depth, replicating the artist’s original studio sound. The system supports individual sound adjustment per MBUX profile and provides a four-dimensional listening experience. The “Aerial Grace” driving sound, unique to this electric model, adapts in real-time to driving parameters for an interactive acoustic experience.
Exceptional Noise Comfort
The Mercedes-Maybach EQS SUV excels in noise and vibration control, building on the EQS SUV’s already impressive standards. It features comprehensive NVH measures, including encapsulated drive trains, innovative support frames, and double decoupling of drive units. Enhanced acoustic foams and underbody ramps minimize road noise.
In the rear, the SUV boasts superior noise suppression with a leather-covered luggage compartment cover and additional insulation materials. The Disconnect Unit (DCU) optimizes range by decoupling the front axle motor during low loads. Acoustically effective laminated glass, advanced wind deflection, and electrically operated rear roller blinds ensure an exceptionally quiet rear cabin, ideal for enjoying music or relaxing in silence.
Advanced Suspension for Superior Comfort
The Mercedes-Maybach EQS SUV features AIRMATIC air suspension with continuously adaptive damping (ADS+) as standard, allowing a ground clearance increase of up to 25 millimetres. It includes rear-axle steering with up to 4.5 degrees of movement and an optional 10-degree turn, reducing the turning circle to 11.0 meters.
In addition to the standard driving modes—ECO, SPORT, OFFROAD, and INDIVIDUAL—the SUV offers the exclusive MAYBACH driving programme, prioritizing rear passenger comfort by minimizing body movements and oscillations. This mode is the standard setting, enhancing overall ride quality.
Active scenting: exclusive magical fragrance – also to be experienced visually
The active scenting also appeals to the sense of smell. It is part of the standard AIR BALANCE Package. An extraordinary and luxurious fragrance, called No. 12 MOOD Ebony, was specifically created for the Mercedes-Maybach EQS SUV. It does not aim to please but to seduce: An exclusive composition of soothing and fantasy-stimulating sandalwood that reminds of the Orient is combined with notes of beguiling freesia and spicy cloves that can be associated with an exotic spice market. No.12 MOOD ebony is an exclusive composition full of longing, attraction, and devotion.
Key Technical Data
Mercedes-Benz’s Battery Electric Vehicle (BEV) portfolio in India is witnessing steady growth and increased sales penetration in the overall sales in the first half of CY 2024. Mercedes-Benz’s BEV portfolio, now comprising 5 BEVs cater to new generation of customers seeking dynamic and high-performance electric vehicles to connoisseurs who would love to add a Mercedes-Maybach EQS SUV in their collection. The launch of the EQS Maybach SUV is a key addition to Mercedes-Benz’s dynamic luxury BEV portfolio in India.
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