GLC Launch
GLC Launch
GLC Launch
  • Mercedes-Benz has built what3words location technology into its MBUX navigation system | Mercedes-Benz is committed to offering a premium and intuitive customer experience, and what3words ensures that drivers reach their destination seamlessly, every single time.
  • The new GLC is targeted at customers who are urban dwellers who are tech savvy at the same time are adrenaline seekers
  • Most tech savvy SUV in the locally made SUV line up | First ever locally made SUV to get Active Braking Assist
  • Mercedes-Benz offers the largest SUV portfolio in the luxury car segment (8 SUVs)
  • STAR EASE service packages for the new GLC 200 starts @ INR 66,100/-  for 2 years/unlimited kms and INR 75,900/- for the GLC 220 d for 2 years/unlimited kms
  • The new Mercedes-Benz GLC 200 is priced at INR 52.75 lakh, and the GLC 220 d 4MATIC is priced at INR 57.75 lakh (all prices are ex-showroom, India)

 

New Delhi: India’s largest luxury car manufacturer Mercedes-Benz today launched the latest generation of the GLC. The GLC is an excellent SUV, which combines outstanding on and off-road driving characteristics with spaciousness, practicality and comfort. The GLC is an illustration of excellent artisanship of high quality materials in combination with a classy and authentic design that attracts immediate attention. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India launched the new GLC in New Delhi, today.

 

Speaking about the launch, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz strives towards developing products centered around the customers, which ensure the best driving with an equally intuitive experience. The new GLC is the most tech savvy ‘Made in India’ SUV and owing to its popularity, we decided to introduce Mercedes-Benz’s all new intuitive infotainment system - MBUX for the first time. The new GLC combines ruggedness of a SUV with the intelligence of MBUX and luxury appointments synonymous with the Three Pointed Star. We are confident this unique offering will continue to win the hearts and minds of our discerning customers.”

 

Mr. Schwenk added, “The launch of the new GLC reiterates our product offensive for the Indian market. The new GLC is one of Mercedes-Benz India’s highest selling SUVs, having sold over 7000 units since its debut. The launch of the GLC also marks the introduction of the next generation of MBUX with the aim to improve driver’s interaction with the various systems in the car. The GLC is targeted at customers, who are urban dwellers, tech savvy at the same time adrenaline seekers. The GLC with MBUX makes a compelling proposition in the mid-size luxury SUV segment and we are confident of the vehicle’s continued success of being on top of customer preference.”

 

The most important advancements of the GLC

 

MBUX - Innovative telematics: The combination of the touchscreen multimedia displays, navigation with augmented reality, intelligent voice control via the talk button or the "Hey Mercedes“ prompt, connectivity and the user interface now brings the GLC also in line with the latest technological standards.

 

What3Words: Mercedes-Benz has built what3words location technology into its MBUX navigation system. Mercedes-Benz is committed to offering a premium and intuitive customer experience, and what3words ensures that drivers reach their destination seamlessly, every single time. By integrating what3words into their vehicles, Mercedes-Benz customers can benefit from a precise and incredibly simple way to talk about any location. what3words is the only addressing system that allows for accurate and error-free location input by voice. Mercedes-Benz recognised the system’s potential and built it into its infotainment system, removing the challenges associated with in-car navigation and providing a smooth driving experience.

 

‘Traditional street addresses just were not built for voice input. Street addresses also use thousands of non-dictionary words, the pronunciation of which can be near impossible to guess. Mercedes-Benz is known for innovation, so it is no surprise to us that it was the first automotive company to integrate our system into their vehicles’ said Chris Sheldrick, CEO and co-founder of what3words.

 

Advanced assistance systems: Active Braking Assist

  • Ambience lighting: 64 colours levels for the desired lighting mood
  • New steering wheel with touch control buttons
  • New walnut open pore wood trim
  • Wireless charging front
  • Midline sound system

 

Exterior design: distinctive appearance

 

The design language of the GLC follows the design philosophy of sensual purity and illustrates the carefully considered interplay of aesthetics, agility and intelligence. The overall appearance is sportier and the chrome elements now run from the front to the rear end as standard.

 

The distinctive lines, muscularly sculpted surfaces and distinctive details ensure a strong off-road character. The standard-fit LED High-Performance headlamps are smaller and more raked, and have significantly modified contours.

 

The athletic character continues in the rear view with the completely revised bumper and exhaust tips. The redesigned full LED tail lamps also ensure an unmistakable light signature – with the hallmark blocks of the Mercedes-Benz SUVs in backlit edge-light specification.

 

MBUX: intuitive operation

 

The focus is on the interaction with the vehicle and its functions through gestures, touch or the voice control system. This is made possible by the latest telematics generation of the Mercedes-Benz User Experience, which is characterised by intuitive logic and a wide range of operating options.There are five different possibilities to interact with the infotainment system of the GLC:

 

  • Per Touch control on the multimedia display in the centre
  • Using the Touch Control buttons on the multifunction steering wheel
  • With the multifunction touchpad on the centre console
  • By voice control, either with the talk button on the steering wheel or the "Hey Mercedes“ prompt

 

The revised voice control system makes operation even more convenient and natural. By voice command, the driver can have the system read out text messages, operate the audio systems or access vehicle functions such as the climate control system, for example. The system requires no memorised commands – the user has the freedom, for example, to phrase the desired destination address or the question about the weather report off-the-cuff. Passengers activate the voice control with the "Hey Mercedes“ prompt. The talk button on the steering wheel is additionally available for this purpose.

 

The new range of engines: powerful efficiency

 

Specifications

GLC 200

GLC 220 d

4MATIC

Cylinders/arrangement

4/in-line

4/in-line

Output (kW/hp)
Combustion engine

145/197

 

143/194

Peak torque
Combustion engine (Nm)

320

400

0-100 Sprint

7.8

7.9

Fuel consumption, combined (l/100 km)[1]

7.4-7.1

5.5-5.2

CO2 emissions, combined (g/km)[1]

169-161

145-137

 

The GLC will be equipped with the next generation of four-cylinder petrol and diesel engines. The crucial feature of the M 264 two-litre four-cylinder engine from Mercedes-Benz is the increased output at significantly lower fuel consumption. In the GLC 200, the M 264 four-cylinder engine replaces the M 274 predecessor engine; the OM 654 four-cylinder diesel engine replaces the OM 651 predecessor engine.

 

Twitter – @MercedesBenzInd

Instagram – @mercedesbeznind | Website- www.mercedes-benz.co.in

For more details, please visit www.mercedes-benz.co.in

Media Contact: Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com | +91 98508 36477

Chhaya Tiwari | chhaya.tiwari@daimler.com | +91 9594746903

 

About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India which celebrates its 25th anniversary in India pioneered the luxury car market in the country and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility now carries an investment of INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India.

 

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 47 Indian cities through 95 outlets. Through the exclusive AMG Performance Centers located in 6 cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.

 

Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. In December 2017, Mercedes-Benz India launched its innovative ‘Pit Stop Service’ across all AMG Performance Centre to create service differentiation. This speedy, personalized and priority service is a commitment to the AMG and Specialty Cars customers, in driving delightful vehicle ownership. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully low cost of ownership for its customers. A testimony of all these initiatives is reflected in 2018 JD Power Sales Satisfaction Index (SSI) and Customer Satisfaction Index (CSI), which ranks Mercedes-Benz India at the top, with a score of 903.

 

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury

 

SUVs. The CKD GLC was the ninth product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, V-Class, CLS, E-Class Cabriolet, E-Class All-Terrain, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet, the S 600 Guard and the recently launched premium SUV G350d plus a range of other Guard vehicles.

 

The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63 S, AMG S 63 Coupé, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupé, AMG GLE 43 Coupé, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43. Mercedes-Benz India recorded retail sales of 9,915 units in the period January-September 2019. In 2019, ‘The Best Never Rest’ is Mercedes-Benz’s brand motto.