Future modes of mobility displayed- EQ 1886 and Volocopter
Senior Leadership presence: Mercedes-Benz Head of Region Overseas, Matthias Lührs to address media
- New GLA: Unveiling of the India bound New GLA
- Showcase of the ‘EQC 400 4MATIC Edition 1886’: Forerunner of Mercedes-Benz's new product & technology brand, EQ
- Digital innovations: e-commerce marketplace for sale of MB cars, collections, MBUX interactive exhibition, what3words etc.
- The new A-Class Sedan: none is more aerodynamic
- The world record is currently held by the new A-Class Sedan with a Cd value of 0.22 and a drag of less than 0.49 m2.
Pune: Mercedes-Benz, the country’s largest luxury carmaker is all set to excite, fascinate and enthrall at the 15th Edition of the ‘Auto Expo 2020’. An array of exciting products, unique services and showcases of latest technologies promise to fascinate the customers and reiterate the high benchmark that the Three Pointed Star’s has set in the Indian luxury car industry. Mercedes-Benz Pavilion will be located at Hall No. 15 and will reflect the brand’s motto for 2020, ‘Restless for Tomorrow’. The highlight of Mercedes-Benz India’s presence at the 15th Auto Expo will be the unparalleled combination of presenting the best products, innovative technologies and services.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented; “Participation in Auto Expo reflects our unwavering commitment to our customers who want to associate with a winning and fundamentally strong brand. The unmatched brand showcase planned by Mercedes-Benz will not only fascinate our customers and enthusiasts, it will also send a strong message of excitement and positive sentiment. As leaders in the luxury car industry, our investments at the Auto Expo firmly reiterate Mercedes-Benz’s confidence in the long-term prospect of the luxury car market and the bullishness of its customers; it also underline our responsibility to drive the industry and provide a positive stimulus to the market. Inspired by our mantra of “Restless for Tomorrow”, the Mercedes-Benz pavilion will be a perfect embodiment of modern luxury, future technology and progressiveness, all of which are synonymous with the Three Pointed Star”.
Fastest AMG ever to make its India debut: Making its much-awaited India debut will be the pinnacle of performance luxury - Mercedes-AMG GT 63 S 4MATIC 4 door Coupe, the world's fastest series production four-seater.
A-Class limousine’s unveil: The much anticipated all-new A-Class limousine will be unveiled at the Auto Expo. The A-Class limousine will play a key role in further strengthening Mercedes-Benz’s sedan portfolio and will be one of the key products to be introduced in India in 2020. The A-Class sedan will strongly appeal to the young target groups who are looking for a very stylish saloon, with next generation telematics and infotainment systems, which has a high level of performance and a comfortable amount of space for passengers and luggage.
New GLA India showcase: The new GLA, which made its global premiere in December 2019, will be unveiled at the Auto Expo, reiterating the importance of India as market for Mercedes-Benz. The New GLA with a reinforced character will now bolster Mercedes-Benz’s strong SUV portfolio in India, further. The GLA is surely one of the key products to watch out for in 2020.
EQ 1886: The forerunner of Mercedes-Benz's new product brand ‘EQ’ for electric mobility globally, the ‘EQC Edition 1886’ will be showcased to manifest Mercedes-Benz’s direction towards creating a sustainable ecosystem of services, technologies and innovations and also delineate its long-term strategy of introducing the ‘EQ’ brand of battery electric vehicles in India. The name EQ stands for "Electric Intelligence" and is derived from the Mercedes-Benz brand values of "Emotion and Intelligence".
Mercedes-Benz fascinating family at Auto Expo 2020 comprises:
- AMG: AMG GT 63 S 4 door coupe, AMG G 63, AMG A 35 Sedan and AMG C 43 Coupe
- Specialty Cars: EQC 400 4MATIC Edition 1886
- Sedans: Mercedes-Maybach, New E-Class, MB Certified C-Class
- SUVs: New GLE, New GLA, New GLC
- Concept: Volocopter
The Mercedes-Benz Pavilion will be situated in Hall 15 of the Auto Expo. True to its brand promise, ‘Best or Nothing’ the Mercedes-Benz pavilion will be a culmination of style, elegance and adrenaline pumping products.
For more details, please visit www.mercedes-benz.co.in
Media Contact: Mercedes-Benz India Pvt. Ltd.:
About Mercedes-Benz India
Established in 1994, Mercedes-Benz India, which celebrated its 25th anniversary in India, pioneered the luxury car market in the country and boasts of more than 130 years of cutting-edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises.
Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets.
The production facility carries an investment of more than INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 47 Indian cities through 95 outlets. Through the exclusive AMG Performance Centers located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
October 2019 also marked the introduction of Mercedes me connect and E-Commerce platform, the new digital initiatives for the best customers experience in India. Mercedes-Benz India now boast of the entire portfolio having ‘connected cars’. The company celebrated the Adapter’s Day in November 2019 and it already have added 1000+ MB customers as a part of “Connected” ecosystem in the last 30 days.
Mercedes-Benz India is the first Indian carmaker to rollout a BS VI vehicle (S 350d) ‘made in India, for India’ in January 2018. The company now has a complete portfolio of BS VI cars well ahead of the implementation of BS VI regulations from 1.4.2020.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the ninth product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the V-Class, V-Class Elite, CLS, E-Class All-Terrain, C-Class Cabriolet, the S 600 Guard and a range of other Guard vehicles, SUV G350d and the recently launched GLC with MBUX.
The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63 S, AMG S 63 Coupé, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupé, AMG GLE 43 Coupé, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43. Mercedes-Benz India recorded retail sales of 13,786 units in the period January-December 2019.