Pune and Gr. Noida: India’s largest luxury car manufacturer Mercedes-Benz on Monday announced that, it’s foremost luxury sedan the New C-Class has set a new national record for the ‘24 hour performance’ test at India’s famed F1 circuit, the Buddh International Circuit. The C-Class clocked 2,200 km in 24 hours, setting the record for the best endurance timing achieved by any production car on the circuit. The speed test was conducted in association with Overdrive magazine and the Mercedes-Benz C-Class was driven on the track by 12 trained professionals.
Martin Schwenk, Managing Director and CEO, Mercedes-Benz India: “Racing and motorsports has been in our DNA and today we yet again have reiterated the grueling endurance that our products are capable of withstanding. The New Mercedes-Benz C-Class is a dynamic and athletic luxury sedan with a proven record for sublime performance on both the tarmac and the track. It is a matter of pride for us that the ‘Made in India’ New C-Class clocked 2,200 km in 24 hours, thus entering the coveted India Book of Records for the best endurance timing achieved by any production car on Buddh International Circuit. The new C-Class is the sportiest and most dynamic of all time and it perfectly underlines its positioning of ‘Never Stop Improving’. It is loaded with a variety of technologies and features that enhance driving performance, and offer unmatched luxury. This record only underlines thousands of customers whose top preference remains the Mercedes-Benz C-Class.”
Some essential stats from the C-Class Endurance Drive at Buddh International Circuit:
- Zero Oil Change
- Average Driving time per driver: 180 minutes
- Average laps per driver: 39
- Average sleep per person: 150 minutes
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About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India which celebrates its 25th anniversary in India, pioneered the luxury car market in the country and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility now carries an investment of INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 47 Indian cities through 93 outlets. Through the exclusive AMG Performance Centers located in 6 cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune; the AMG performance subbrand of Mercedes-Benz also boasts of a strong retail network presence in the country.
Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. In December 2017, Mercedes-Benz India launched its innovative ‘Pit Stop Service’ across all AMG Performance Centre to create service differentiation. This speedy, personalized and priority service is a commitment to the AMG and Specialty Cars customers, in driving delightful vehicle ownership. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully low cost of ownership for its customers. A testimony of all these initiatives is reflected in 2018 JD Power Sales Satisfaction Index (SSI) and Customer Satisfaction Index (CSI), which ranks Mercedes-Benz India at the top, with a score of 903.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the ninth product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, E-Class All-Terrain, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard, plus a range of other Guard vehicles.
The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63 S, AMG S 63 Coupé, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupé, AMG GLE 43 Coupé, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43. Mercedes-Benz India recorded retail sales of 15,538 units in the period January-Dec 2018. In 2019, ‘The Best Never Rest’ is Mercedes-Benz’s brand motto.