Mercedes-Benz launches the new E-Class
Mercedes-Benz launches the new E-Class
Mercedes-Benz launches the new E-Class

Mercedes-Benz launches the new E-Class: the most dynamic and technology laden E-Class ever; Strengthens its limousine portfolio in India

Mercedes-Benz launches the new E-Class: the most dynamic and technology laden E-Class ever; Strengthens its limousine portfolio in India

 “The E-Class remains one of the most successful product in our portfolio and a much anticipated one. With the new E-Class, we seamlessly combine rear-seat luxury, wide space owing to the LWB, various comfort features with that of latest generation telematics, avant-garde design and exciting driving dynamics. The new E-Class once more raises the benchmark significantly in the luxury saloon segment and we are confident of its stellar market performance and continuing its segment leadership.” Martin Schwenk


  • For the first time, Mercedes-Benz introduces an India specific sporty AMG exterior line in the E-Class (E 350 d) 
  • The E-Class is launched in three variants E 200, E 220 d, and E 350 d
  • The new model features an-all new front fascia with new headlamps, new grille design, new bumpers, new split tail lamps
  • E 350 d is extremely sporty with the new AMG Line, diamond grill, and AMG alloys
  • The interiors enriched with refreshed appointments, a new generation steering wheel, latest telematics including NTG6 MBUX head unit with touchscreen
  • The intuitive, touch-sensitive controls of the Mercedes-Benz User Experience (MBUX) offer a host of features. The digital cockpit's dual 12.3-inch displays include a central touchscreen
  • The E-Class is tech-laden featuring 2021 'Mercedes me connect’ with Alexa, Google Home integration, and Parking location POIs on navigation system
  • The E-Class intelligently blends driving performance with unmatched luxury and comfort while boasting the ‘most spacious’ rear cabin in the segment
  • The E-Class remains Mercedes-Benz India’s largest selling model with more than 46000 units on Indian roads
  • Competitive service packages starts from Rs. 67,800 for 2 years | Standard warranty for the new E-Class is a segment best 3 years
  • Price: E 200 (Rs. 63.6 lakhs)  | E 220d (Rs. 64.8 lakhs) | E 350 d AMG Line (Rs. 80.9 lakhs)


Pune: India’s leading luxury car manufacturer Mercedes-Benz today bolstered its strong presence in the luxury saloon segment with the launch of the new E-Class, the most sought after luxury sedan of the country. The new E-Class debuts with comprehensive changes on exterior styling and design, significant interior updates along with the integration of the latest new-generation NTG 6 telematics, industry benchmark MBUX; making it more dynamic and intelligent than ever before. The E-Class boasts of the ‘most spacious’ rear cabin in the segment owing to its long wheelbase, and together with its dynamic driving elements and latest enhancements, make the saloon unmatched in its segment.


Martin Schwenk, Managing Director & CEO, Mercedes-Benz India, and Santosh Iyer, Vice-President, Sales & Marketing, Mercedes-Benz India, launched the new E-Class at T&T Motors in New Delhi, today.


Martin Schwenk, MD & CEO, Mercedes-Benz India commented, “Listening to our customers’ wishes and introducing the latest products and continuously honing them has been key to our customer strategy. We have to advance the launch of the new E-Class owing to the successful run out of the outgoing model much ahead of our planning and for an overwhelming interest in the new model. We have completely reimagined the new E-Class by making it more dynamic, more fun to drive and more tech enriched than ever before. We are confident that with our balanced variant strategy, the new E-Class will strongly appeal to not only the chauffeur-driven luxury dweller but also to the driving enthusiast who wants a sporty and fun car to drive around, without compromising on any of the luxury features.”


“We will launch 15 new products this year and the new E-Class with its new attitude is just the beginning of an intense product intervention planned. Our sedan segment remains one of our key focus areas this year and we are confident the E-Class will continue to remain the most successful luxury sedan of India.” Mr. Schwenk added.


Key features and technology enrichments of the new E-Class:


The India-specific long-wheelbase E-Class continues to offer the best in class legroom, space, and the most comfortable rear seating with reclining seats. The new E-Class continues to raise the benchmark in the executive luxury limousine segment in India, with a long list of best-in-class standard features.



  • Best in segment length > 5 meters (5075 mm)
  • Best in segment wheelbase > 3 meters (3079 mm)


Exterior design:

  • Avantgarde Exterior Package
  • All new LED High Performance Headlamps
  • Newly designed rear with new split tail light design and fresh bumpers
  • Quarter glass inspired by the Mercedes-Maybach

Interior appointments, comfort, and convenience:

  • Luxurious open pore wood trims in front & rear | Artico leather dashboard
  • New capacitive touch controls on the steering wheel
  • Smart phone integration package
  • Best in class rear reclining seats with memory functions (37 degrees)
  • Chauffeur package
  • Rear removable touchpad for all convenience controls at the centre armrest
  • Burmester surround sound system with 590W output
  • Panoramic sunroof
  • Wireless charger at the rear 
  • Newly designed AC console with storage
  • Power close function for doors
  • Park Pilot (Active Park Assistance) with reverse camera

A technology marvel:

The cabin experience has been enhanced with the integration of the new Mercedes-Benz User Experience infotainment system. MBUX enriches the user experience by incorporating a powerful computer, brilliant screens and graphics, a customizable display, learning-capable software, and “Hey Mercedes” voice assistance with natural language recognition. Key highlights comprise:

  • Digital cockpit with dual 12.3” display screens
  • Best in class MBUX NTG6 with AI-enabled Hey Mercedes voice assistance
  • Best in class Mercedes me connect 2021


Additional key features of the range topping E 350 d:

  • This is the first time a series E-Class features a sporty AMG Line exterior styling for India
  • Power domes on the bonnet | Redesigned headlamps and tail lamps
  • Diamond studded grill | AMG design bumpers in front and rear
  • Air Body control suspension
  • Sporty side skirts and the beautiful 18” AMG alloys clearly highlight the new sporty avatar of the luxurious E350d AMG Line.
  • For the first time in the E-Class, a special beige-Tropez blue interior upholstery giving the car a distinguished elegant look
  • 360 degrees camera | Front seats with memory function | Wireless charging in front
  • Illuminated door seal panel

Technical Specifications

Specifications E 200 (Petrol) E 220d (Diesel) E 350d AMG Line (Diesel)
Cylinders/Arrangements 4/in-line 4/in-line 6/in-line
Total displacements (cc) 1991 1950 2925
Rated output in kW (hp) at rpm 145 (197)/5500-6100 143 (194)/3800 210 (286)/3400-4600
Rated torque in Nm at rpm 320/1650-4000 400/1600-2800 600/1200-3200
Acceleration (0-100) in s 7.6 7.6 6.1
Top speed 240 240 250

Safety features:

  • Active Brake Assist
  • Active Bonnet for pedestrian protection
  • Emergency call with Mercedes me connect
  • Pre-safe
  • 7 airbags including a knee airbag

Media Contact: Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | | +91 98508 36477
Ishan Kadam | | +91 88888 91048


About Mercedes-Benz India

Mercedes-Benz India, which celebrated its 25th anniversary in India in 2019, pioneered the luxury car market in the country. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India has also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand, and Vietnam.


At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than INR 2600 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with a presence in 48 Indian cities with close to 100 outlets.  Through the exclusive AMG Performance Centres located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. October 2019 also marked the introduction of Mercedes me connect and the e-Commerce platform, the new digital initiatives for the best customers experience in India.


Mercedes-Benz India now boasts of the entire portfolio having ‘connected cars’. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, CLA, C-Class and the GLA, GLC, GLC Coupé, long-wheelbase GLE G350d, and GLS luxury SUVs. Completely Built imported cars portfolio includes the EQC, V-Class, CLS, C-Class Cabriolet, the G 350d, the EQC, and the exciting AMG range.


In 2021 Mercedes-Benz’s motto is to ‘reimagine excellence’ and offer discerning customers the most desirable and sustainable products and services. Mercedes-Benz introduced the 2021 Mercedes me connect (Mmc) which is now equipped with new features deployed OTA to all India customers with connected cars: Alexa Integration, Google Home Integration, and Parking Solution POIs in Navigation. The company started 2021 with the launch of the S-Class ‘Maestro Edition’ and also introduced the 2021 GLC. Mercedes-Benz India sold 7893 units in 2020 with a 40% growth in Q4 compared to the preceding Q3 period.