Mercedes-Benz launches its flagship and the most advanced S-Class ever; sets once again a new standard in the top-end luxury limousine segment in India
Mercedes-Benz launches its flagship and the most advanced S-Class ever; sets once again a new standard in the top-end luxury limousine segment in India
Mercedes-Benz launches its flagship and the most advanced S-Class ever; sets once again a new standard in the top-end luxury limousine segment in India

Mercedes-Benz launches its flagship and the most advanced S-Class ever; sets once again a new standard in the top-end luxury limousine segment in India

Mercedes-Benz launches its flagship and the most advanced S-Class ever; sets once again a new standard in the top-end luxury limousine segment in India

The S-Class is termed as the ‘Best Car in the World’ by critics and media | Winner of ‘2021 World Luxury Car of the Year’

 

Overwhelming response to the 7th generation S-Class: more than half of the 150 units of the CBU Launch Edition booked, even before the flagship’s India debut

 

More than 8000, S-Class on Indian roads

  • Longer (+34 mm), wider (+22 mm), taller (+13 mm) with a longer wheelbase (+51 mm) than the outgoing S-Class
  • First time: Rear Axle steering with up to 4.5 degree movement
  • First time: Seamless door handles with futuristic design appeal, drastic weight reduction, improved wind-tightness, and optimized operating haptics
  • First time:  Sporty and stylish AMG exteriors & AMG alloys
  • First time: Second generation of MBUX with NTG7 featuring fingerprint sensor
  • First time: Vertical central OLED display with all-new graphics | 64% larger display
  • First time: New MBUX NTG7 rear touch tablet in centre console
  • First time: Burmester® High-End 4D-Surround-Sound system
  • First time: Frontal airbag for rear seat passengers for additional safety
  • Completely new rear with intricate designed tail-lamps giving a modern luxury look
  • Active ambient lighting with around 250 LEDs integrated into the driving assistance systems, able to reinforce warnings visually
  • Latest generation of the Driving Assistance Package has new and enhanced functions
  • Comfort levels on the front passenger seat are assisted by up to 19 motors; 10 different massage programs are available in the new S-Class
  • Launched in two variants: Diesel S 400d 4MATIC & Petrol S 450 4MATIC
  • S-Class is one of the world's most aerodynamic cars with a Cd value of 0.22
  • Price: Rs. 2.17 crores for S 400d 4MATIC and Rs. 2.19 crores for S 450 4MATIC
 

Pune: India’s largest luxury car manufacturer Mercedes-Benz today launched the seventh generation of its flagship limousine the S-Class in India. Referred to as the ‘Best Car in the World’, the new S-Class represents the fascination of the brand and redefines the automotive luxury segment with numerous human-centric innovations around driver assistance, protection, and interaction. Not only does the S-Class become much more intelligent, it also takes the driving experience to an altogether new level.

 

 

With the new S-Class, Mercedes-Benz is shaping the next generation of individual mobility with innovations that place the focus on people. The new S-Class uses digitisation for a car that responds empathetically to the needs and wishes of its driver and passengers. With the introduction of the new S-Class, Mercedes-Benz continues to raise the bar in design innovation, class performance, and cutting-edge technology in the luxury automotive segment. The much-awaited new S-Class was launched by Martin Schwenk, Managing Director, and CEO, Mercedes-Benz India, and will be available across all Mercedes-Benz dealerships across the country.

 

 

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We are thrilled to launch the flagship of our portfolio, the all-new S-Class in India. It has been one of the much anticipated luxury cars in this market with unparalleled customer trust and loyalty. With each new generation, this flagship sets a new benchmark for the automotive industry. Holding the current title of the ‘World Luxury Car of the Year’, the new S-Class underscores our ambition of introducing to our discerning customers the most desirable products from our global portfolio; offering them innovation, safety, comfort, and quality like never before. In the new S-Class, the entire focus remains on the individual, who is able to experience the luxury limousine with all their senses like never before.”

 

 

Mr. Schwenk added, “We are confident that our customers will be highly excited with the new S-Class’ intelligent use of technology, exceptional standards of safety and luxury, and the intuitive operation and handling. Mercedes-Benz India will keep reimagining excellence and keep pushing the boundaries in the luxury car segment by driving in such desirable products in our diverse product line-up. Witnessing a strong demand for our new and existing products, we expect to maintain a steady pace with our overall market strategy and are optimistic for an uptick in demand and gradual recovery in coming months.”

 

 

The S-Class is the centrepiece of the brand:

 

The S-Class stands for the fascination of the Mercedes-Benz brand, blending legendary engineering expertise with a heritage of craftsmanship that meets progressive digital innovation. The S-Class combines artificial intelligence with the experience gained from 135 years of automobile engineering. Mercedes-Benz laid the foundation for this model series with the ‘Model 220’ (W 187), with which it reoccupied the luxury class segment in 1951. Since its market launch in 1951, more than 4 million S-Class Saloons have been delivered to customers around the world. The designation "S-Class" was officially introduced with the 116 model series in 1972. The new designation went hand in hand with a host of innovations that set new standards in terms of safety and comfort.

 

 

Reimagining automotive luxury:

 

The new S-Class can be experienced with your senses – seeing, feeling, hearing, and smelling – while offering numerous innovations in the areas of driver assistance, protection, and interaction. The new S-Class utilizes digitization to create a car that responds empathetically to the needs and wishes of its driver and passengers.

 

 

MBUX: a new dimension in personalization and interaction

 

MBUX has radically changed the operation of a Mercedes-Benz and now the second generation of MBUX debuts in the new S-Class. The interior of the vehicle is more digital and intelligent featuring five large displays with OLED technology. MBUX now offers enhanced personalization options and intuitive operation. The voice assistant "Hey Mercedes" is even more advanced and dialogue-capable through activation of online services in the Mercedes me App. Moreover, certain actions can be performed even without the activation keyword "Hey Mercedes".

 
 

Interior design: generous ambience with a lounge-like feeling

 

The new S-Class has now evolved into a refuge while travelling between the home and workplace. Nearly all comfort-related dimensions of the S-Class have been improved in the front as well as on the rear seats. The sense of space is accordingly generous. The sculptured look of the dashboard, centre console, and armrests appears to float above an expansive interior landscape.

 

 

Seats: Plenty of high-tech for outstanding long-distance comfort

 

The seats invite the occupants to sit down and relax. Up to 19 motors in the front seats makes it easier for passengers to find a comfortable seating position. The seats also offers ten different massage programs. They use vibration motors and can enhance the effect of a relaxing massage.

 

 

Driver assistance systems: even more support for the drive

 

With the new S-Class, Mercedes-Benz takes another step closer to its vision of accident-free driving. The driver is supported by numerous new or extended driving assistance systems. When a dangerous situation is detected, the assistance systems are able to respond to impending collisions as the situation demands. With improved environmental sensors, the parking systems provide the driver increased support when manoeuvring at low speed.

 

 

Exterior design: Modern luxury in its most desirable form

 

The S-Class is seen as a trendsetter in its segment. The new generation continues this tradition. With a short front overhang, a long wheelbase, and a balanced rear overhang, the S-Class is designed as a classical sedan with perfect proportions. The limousine is also one of the world's most aerodynamic cars, specifically in the luxury sedan segment, with a Cd of 0.22.

Technical specifications: Mercedes-Benz S-Class

  400 d 450 4MATIC
Engine OM 656, In-line 6 cylinder M256, In-line 6 cylinder
Displacement 2925 cc 2999 cc
Rated output 243 kW (330hp) at 3600-4200 rpm 270 kW (367hp) at 5500-6100 rpm
Rated torque 700 Nm at 1200-3200 rpm 500 Nm at 1600-4500 rpm
Acceleration 0-100 km/h 5.4s 5.1s
Top speed 250 km/h 250 km/h
Length/width/height (in mm) 5289 /1954 /1503 5289 /1954 /1503
Wheelbase (in mm) 3216 3216

15 outstanding innovations in the most advanced S-Class ever:

 

1.  The S-Class Launch Edition boasts the sporty AMG Line exteriors and interiors with 20” sporty alloys – a first time on the S-Class in India

 

2.  Seamless door handles are a completely new development. These door handles are electrically extended when the driver approaches, or the outer surface of the door handle is touched

 

3.  The NTG7 MBUX (Mercedes-Benz User Experience) debuts in the new S-Class. Setting another milestone as the interface between the driver, passengers, and vehicle: with five screens on board. The computing power of MBUX has increased by 50 percent compared to the system in the previous model. Additionally, the MBUX Interior voice assistant “Hey Mercedes” can also be controlled from the rear seats in the new S-Class

 

4.  The all-new portrait OLED head unit now provides a 64% larger screen area in high resolution providing a fantastic User Interface. The car also has a redesigned new instrument cluster of 12.3”

 

5.  New Rear MBUX touch tablet in the center console in addition to the MBUX Rear Seat Entertainment System

 

6.  High level of personalization was achieved with Mercedes me connect. Apart from the classic entry of a PIN, a new authentication method ensures a high level of security. Fingerprint, voice recognition are now combined. This allows instant access to individual profile settings the moment you get inside

 

7.  The Active ambient lighting with around 250 LEDs is now integrated into the driving assistance systems and is able to reinforce warnings visually. In addition, feedback is possible when operating the climate control system or the 'Hey Mercedes' voice assistant, from individual seats. This in addition to the regular 64 colour ambient lighting

 

8.  To make buckling the seatbelt more intuitive, the new designer illuminated belt buckles are easy to locate

 

9.  Nappa leather interiors with diamond cross stitch and the in new upholstery shades

 

10.  Front and rear massage seats functionality provide the best comfort levels and 10 different massage programs to choose from

 

11.  The ENERGIZING COMFORT programs for front and rear seats provide unparalleled luxury experience while enhancing one’s well-being

 

12.  The new Burmester® high-end 4D surround sound system with 30 loudspeakers and 8 resonators

 

13.  The all-new rear airbags are the world’s first frontal airbags for the rear two passengers on the outer rear seats. Its design with an innovative, tubular structure is unique. It deploys gently, and in severe frontal collisions it can greatly reduce the loads acting on the heads and necks of the outer rear passengers

 

14.  With an all-new rear-axle steering, the S-Class is as maneuverable as a compact car. The steering angle at the rear axle is up to 4.5 degrees, allowing impressive maneuverability and agility in city areas. At the same time, the handling benefits from a virtual extension of the wheelbase at higher speeds.

 

15.  With safety always on top, the new S-Class now also has the Driving Assistance Package 5.0, latest generation the with new and improved functions

 

Colour and trim options in the new S-Class:

 

Designo Diamond White: Macchiato beige / Magma grey | Sienna Brown / Black

Onyx Black: Macchiato beige / Magma grey | Sienna Brown / Black

Anthracite Blue:  Sienna Brown / Black

Rubellite Red: Macchiato beige / Magma grey

Emerald Green: Sienna Brown / Black

 

Media Contact: Mercedes-Benz India Pvt. Ltd.:

 

Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com | +91 98508 36477
Ishan Kadam | ishan.tupe@daimler.com | +91 88888 91048

 

About Mercedes-Benz India

 

Mercedes-Benz India pioneered the luxury car market in India. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand, and Vietnam.

 

At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than INR 2600 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with a presence in 48 Indian cities with close to 100 outlets. Through the exclusive AMG Performance Centres located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub brand of Mercedes-Benz also boasts of a strong retail network presence in the country.

 

Mercedes-Benz India now boasts of the entire portfolio having ‘connected cars’. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, A-Class Limousine, C-Class and the GLA, GLC, GLC Coupé, long wheelbase GLE G350d and GLS luxury SUVs. Mercedes-Benz also locally manufactures three AMG models; the AMG GLC 43 4MATIIC Coupe, the AMG A 35 4MATIC saloon, and the AMG GLA 35 4M SUV. Completely Built imported cars portfolio includes the EQC, V-Class, CLS, C-Class Cabriolet, the G 350d, the EQC, and the exciting AMG range.

 

In 2021 Mercedes-Benz’s motto is to ‘reimagine excellence’ and offer discerning customers the most desirable and sustainable products and services. Mercedes-Benz introduced the 2021 Mercedes me connect (Mmc) which is now equipped with new features deployed Over the Air (OTA) to all India customers with connected cars: Alexa Integration, Google Home Integration, and Parking Solution POIs in Navigation. The company started 2021 with the launch of the S-Class ‘Maestro Edition’, it introduced the 2021 GLC, the New E-Class FL, A-Class Limousine, AMG A 35 4M saloon, all-new GLA and the AMG GLA 35 4M, the Mercedes-Maybach GLS 600 4MATIC. Mercedes-Benz India sold 3193 units in Q1 2021 with a 34% growth compared to Q1 2020. In 2021 Mercedes-Benz announced the futuristic and more customer-centric ‘direct to customer’ model, called ‘Retail of the Future’ (ROTF). According to this new business model, Mercedes-Benz India will own the entire stock of cars, sell them via appointed Franchise Partners, invoice the new cars to the customers directly, process the order, and fulfill them, offering one transparent price and purchasing experience for customers.