Pune: India’s largest luxury car maker Mercedes-Benz today announced the restarting of production at its manufacturing facility at Chakan, Pune. The production has commenced in a graded manner following the directives from the Government of Maharashtra to reopen and resume operations. The company will plan a gradual ramp-up in the coming weeks depending completely on the evolving current situation, which is being monitored closely by the Leadership Team.
The safety, health and well-being of the employees, customers and suppliers continue to be of utmost importance to Mercedes-Benz India and the company has taken all the necessary precautions while restarting operations. The production has begun with only the essential staff at the production facility, adhering to all the required social distancing protocols and mandated safety and sanitization measures implemented. Those employees whose work deliverables do not require them to be present at work, will however continue to work from home.
Mercedes-Benz India’s select dealers across different regions have also started operations as per the government guidelines and necessary permissions from local authorities. Mercedes-Benz India dealerships have also started operations in some regions implementing the business re-start protocols for maintaining a safe, secure and highly sanitized environment at the dealerships, and also while interacting with customers, visitors and suppliers.
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About Mercedes-Benz India
Mercedes-Benz India, which celebrated its 25th anniversary in India in 2019, pioneered the luxury car market in the country. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 48 Indian cities through 99 outlets. Through the exclusive AMG Performance Centers located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
October 2019 also marked the introduction of Mercedes me connect and E-Commerce platform, the new digital initiatives for the best customers experience in India. Mercedes-Benz India now boast of the entire portfolio having ‘connected cars’. Mercedes-Benz India is the first Indian carmaker to rollout a BS VI vehicle (S 350d) ‘made in India, for India’ in January 2018. The company now has a complete portfolio of BS VI cars well ahead of the implementation of BS VI regulations from 1.4.2020.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, CLA, C-Class and the GLA, GLC, GLC Coupe, long wheelbase GLE G350d and GLS luxury SUVs. Completely Built imported cars portfolio includes the V-Class Marco Polo, CLS, C-Class Cabriolet, the G 350d and the exciting AMG range.
‘Restless for Tomorrow’ is Mercedes-Benz India’s mantra for 2020. Today’s Indians are increasingly redefining themselves. This generation is not defined by age; restlessness is a state of mind, not a date of birth. They are restless and so is our brand. Mercedes-Benz India also took a firm step towards Electro mobility with the launch of ‘EQ’ brand in India in January 2020. Mercedes-Benz launched the AMG GT 63S 4MATIC+ 4 Door Coupe and the V-Class Marco Polo and also unveiled the New Mercedes-AMG A 35 4MATIC and the New GLA SUV at the 15th Auto Expo. The GLC Coupe was launched in March, which was also Mercedes-Benz India’s 10th CKD product in India.