- The concept has designs intended to redefine the customer journey and to enhance the customer experience
- Shared-use spaces like hospitality lounge and bar areas for conversations with the customers who prefer a more open and less formal space instead of the typical salesperson desk, office, or cubical
- Digital assets like Digital wall, Interactive touch table, Touch TV, Digital Spec Stand for the growing tech savvy customers to support the presentation and explanation of the products and services
- Modern and dynamic new interior design with intricate use of hollow light effect, luxury vinyl flooring and tasteful granular carpet ensuring true first-class ambience
- About the showroom: Investment of INR 8.2 crores | Spread across12,000 sq. ft. | More than 50 professionally trained staff |9 cars display and one delivery area
Pune: Mercedes-Benz, India’s largest luxury carmaker, today, inaugurated its swanky new dealership Global Star in the prime location of Green Park in South Delhi. It is the first-ever showroom of Mercedes-Benz in India based on the new brand presence in Retail. This includes a combination of spatial design, innovative advisory processes and the introduction of digitalization in advice, sales and service to ensure Best Customer Experience. The new showroom is designed for our customers who always look for safety, exclusivity and innovative luxury products. This is Mercedes-Benz’s 97th outlet, largest by any luxury carmaker in the country. The showroom was inaugurated by Matthias Luehrs, Head of Overseas Region, Mercedes-Benz Cars and Martin Schwenk, Managing Director& CEO, Mercedes-Benz India.
Matthias Luehrs, Head of Overseas Region, Mercedes-Benz Cars, said, “India is one of the fast-growing regions for Mercedes-Benz worldwide. We set up operations here over 25 years ago and now to be here for the opening of this landmark dealership is truly an honor. We believe there is tremendous amount of untapped potential in the market. We will continue to invest in the market and continue to provide unparalleled customer experience. Our new Mercedes-Benz brand presence in retail marks the start of a new chapter in our global retail presence and has now come to India with this showroom. We are confident that this outstanding concept will set benchmark for dealership design and brand experience in India.”
Martin Schwenk, Managing Director& CEO, Mercedes-Benz India said, “Delhi-NCR is a market with high preference for luxury cars and this is our 11th outlet in the region. We are committed to our customers and will continue to invest in this market to cater to the rising demands. Today we have 97 outlets in 48 cities in India, the densest network strength in the luxury car segment. We are firmly on track to achieve our 100th outlet soon. It is a sign of how far we have come, of the trust of our growing base of customers and our commitment to all the Three-pointed star aspirants in India. We are living by our brand mantra ‘Restless for Tomorrow’ each day and are constantly pushing our limits. This first retail outlet with the new brand presence in India is our answer to the changing retail environment and our drive to provide our customers with a distinctive brand experience. With our new partners Global Star here in Delhi and this showroom, we are confident that we will continue to deliver the Best Customer Experience.”
Mr. Mandeep Dhingra, Global Star, Managing Director, said, “It is a matter of immense pride for us to be associated with Mercedes-Benz, one of the most loved brands in the world. We are also proud to be the first-ever dealership to implement to the new brand presence in retail of the brand. The New Delhi and NCR region is an incredibly important market for the Mercedes-Benz. Where we will support the increasing luxury car customer base. We are confident that with this state-of-the-art showroom, we’ll be able to cater to our growing prospects and create an unparalleled luxury car buying experience.”
Highlights of the Mercedes-Benz Global Star
- Mercedes-Benz India has 97 outlets in 48 cities in the country - the highest by any luxury car maker in the country
- Located in the capital of India |Investment of 8.2 crores |Spread across 12,000 sq. ft. area | more than 50 professionally trained staff | 9 cars display with one delivery bay
- The facility has been built as per the new brand presence concept in retail that Mercedes Benz has piloted across the world
- The new retail concept of Mercedes-Benz focused on Design & Architecture, Format & Structure, People & Processes and Digital that seamlessly blends the ‘click’ and ‘brick’ concept for the customers to ensure Best Customer Experience
- Global Star Showroom becomes a focal point of interest for all Mercedes Benz customers in Delhi/NCR market and neighboring cities
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About Mercedes-Benz India
Established in 1994, Mercedes-Benz India, which celebrated its 25th anniversary in India, pioneered the luxury car market in the country and boasts of more than 130 years of cutting-edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises.
Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 48 Indian cities through 97 outlets. Through the exclusive AMG Performance Centers located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
October 2019 also marked the introduction of Mercedes me connect and E-Commerce platform, the new digital initiatives for the best customers experience in India. Mercedes-Benz India now boast of the entire portfolio having ‘connected cars’. The company celebrated the Adapter’s Day in November 2019 and it already have added 1000+ MB customers as a part of “Connected” ecosystem in the last 30 days.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the ninth product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the V-Class, V-Class Elite, CLS, E-Class All-Terrain, C-Class Cabriolet, the S 600 Guard and a range of other Guard vehicles, SUV G350d and the recently launched GLC with MBUX.
The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG E 63 S, AMG GT R and AMG C 43 Coupe.
‘Restless for Tomorrow’ is Mercedes-Benz India’s mantra for 2020. Today’s Indians are increasingly redefining themselves. This generation is not defined by age; restlessness is a state of mind, not a date of birth. They are restless and so is our brand. The brand mantra for the year 2020 is ‘Restless for Tomorrow’, this year is going to be a year of innovation and sustainable luxury mobility. The company plans to introduce 10 new products across segments in 2020. Mercedes-Benz India also took a firm step towards Electromobility with the launch of ‘EQ’ brand in India in January 2020. Mercedes-Benz India also successfully retained its market leadership for the fifth year in a row and recorded retail sales of 13,786 units in the period January-December 2019. In Q4 2019, the company recorded the best ever Q4 with 3781 units sold, a growth of 3.3%.