• 3885 units sold in the January-March 2019 period
  • Despite facing strong macro-economic headwinds, Mercedes-Benz India clocked a solid Q1
  • The AMG and Dream Cars portfolio grew the highest registering over 50% growth
  • The demand for the Long Wheelbase E-Class continues along with the C-Class, GLC and GLE SUV
  • Record month for the Long Wheelbase E-Class and the C-Class in March
  • The V-Class’ customer interest continues as the ‘Luxury MPV’ remains in high demand

Pune: India’s largest luxury car maker Mercedes-Benz today announced that it sold 3885 units in the period of January-March 2019. The company clocked a solid Q1 2019 though it continues to face strong macro-economic headwinds in the form of rising interest rates, inflationary hikes, liquidity crunch, rising import costs etc. In addition to this, Q1 2019 sales of Mercedes-Benz are in direct comparison with a substantially high base of Q1 2018 (Jan-Mar 2018: 4556 units).

 

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We are satisfied with our sustained sales performance despite facing strong macro-economic headwinds. Mercedes-Benz however is excited to retain its customers’ loyalty and sustain the market leadership. Also as a fundamentally strong brand, we remain bullish on the mid to long term prospect of the dynamic Indian market, which we believe has immense potential to grow.”

 

“On our 25th year in India, we will continue to invest in new products and technologies, in retail network and digitization, to keep ourselves future ready for the foreseeable transition in the automotive segment. With some of the most exciting product introductions, novel customer oriented initiatives, market expansion and digitization efforts lined up in the second half of the year, we are confident of keeping our customers and brand enthusiasts delighted.” The volume drivers for Mercedes-Benz India in the January-March period 2019 remained the Long Wheelbase E-Class Saloon as it continues its success run in the Indian market. The new C-Class and the GLC SUV also contributed to the sales volume. The V-Class continues its sales success and the ‘Luxury MPV’ is on a waiting period in most markets. The AMG and the Dream Cars segment however remained the highest growing segment for Mercedes-Benz in
Q1 2019, with more than 50% growth compared to Q1 2018.

 

(All figures of Mercedes-Benz India are that of retail sales.)

Media Contact: Mercedes-Benz India Pvt. Ltd.:

 

Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91 98508 36477

 

About Mercedes-Benz India:

 

Established in 1994, Mercedes-Benz India which celebrates its 25th anniversary in India, pioneered the luxury car market in the country and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility now carries an investment of INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India.

 

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 47 Indian cities through 97 outlets. Through the exclusive AMG Performance Centers located in 6 cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune; the AMG performance subbrand of Mercedes-Benz also boasts of a strong retail network presence in the country.

 

Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to  completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. In December 2017, Mercedes-Benz India launched its innovative ‘Pit Stop Service’ across all AMG Performance Centre to create service differentiation. This speedy, personalized and priority service is a commitment to the AMG and Specialty Cars customers,in driving delightful vehicle ownership. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully low cost of ownership for its customers. A testimony of all these initiatives is reflected in 2018 JD Power Sales Satisfaction Index (SSI) and Customer Satisfaction Index (CSI), which ranks Mercedes-Benz India at the top, with a score of 903.

 

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, SClass, E-Class Long Wheelbase, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the ninth product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class,B-Class, V-Class, CLS, E-Class Cabriolet, E-Class All-Terrain, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard, plus a range of other Guard vehicles.

 

The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63 S, AMG S 63 Coupé, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupé, AMG GLE 43 Coupé, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43 Coupe. Mercedes-Benz India recorded retail sales of 3885 units in the period January-Mar 2019. In 2019, ‘The Best Never Rest’ is Mercedes-Benz’s brand motto.