Thiruvananthapuram: Continuing its qualitative network expansion drive and focused approach towards tapping the potential of India’s Tier II and III cities, the country’s largest luxury car manufacturer Mercedes-Benz today inaugurated its state-of-the-art luxury dealership in Thiruvananthapuram. This is Mercedes-Benz’s 93rd outlet across India and the 8th in Kerala. Thiruvananthapuram is among the key emerging markets in Kerala and the inauguration of the showroom underlines the growing importance of the market. The dealership is strategically located at the newly developed Kovalam bypass road, a prime automotive hub of the city and is at a close proximity to the city center. Roland Folger, Managing Director & CEO, Mercedes-Benz India and S Sivakumar, Managing Director, Rajasree Motors inaugurated the luxurious showroom.
Speaking on this special occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “India is one of the key emerging markets globally for Mercedes-Benz, and for us emerging Tier II markets like Thiruvananthapuram, are going to play a significant role in our future growth story. Kerala remains an important market for Mercedes-Benz India as there is a burgeoning demand for luxury cars in this region. We are looking at strategically expanding in Kerala by offering such world-class luxury dealerships, unique luxury elements, the best of products and exceptional after sales service. Our aim is to maintain our strong market position in Kerala and create a new benchmark in overall vehicle ownership experience. In 2018, under our ‘Best Keeps Leading’ motto, Mercedes-Benz will have a focused approach towards qualitative network expansion at strategic locations across the country. This will help us in remaining close to our discerning patrons, as the most preferred luxury auto brand.”
The architectural concepts of the new facility is based on the functional needs designed to create spaces within close atmosphere. In line with Mercedes-Benz’s Corporate Identity, the facility is unique as it uses angular design concepts, inspired from Mercedes-Benz cars’ dynamic design language. These angular elements are streamlined to create a visual and aesthetic appeal. The overall striking design elements of the dealership boldly communicate sensuality and helps in creating memorable experiences.
Rajasree Motors, Thiruvananthapuram is spread across a cumulative area of 9,000 sq. ft. and has been built with an investment of INR 3 crores in just four months. The facility is developed in line with the innovative Mercedes-Benz design elements, which offers an unsurpassable luxury experience to our customers. It boasts of 7 car display area and is staffed by 15 skilled professionals for a hassle free ownership experience.
S Sivakumar, Managing Director, Rajasree Motors said, “Kerala is one of the fastest growing luxury car markets in the country, and Thiruvananthapuram has been a major growth contributor. Rajasree Motors Thiruvananthapuram is well equipped with luxury elements and aims to deliver a delightful hassle-free experience, synonymous with Mercedes-Benz. The strategic location of the showroom will not only cater to the city but also to the neighboring towns, helping the brand to expand further. We are delighted to be a part of the expansion drive of Mercedes-Benz in Kerala and we are confident of further cementing our long and successful association with the brand.”
With the objective of bringing more focus and tap the potential of emerging tier-II and tier- III markets, Mercedes-Benz India has been on a qualitative expansion drive by inaugurating new dealerships and offering world class products and service to its patrons in these cities. This underlines the luxury brand’s unwavering commitment to its customers and to the market and also underscores the Three Pointed Star’s market expertise in creating the most qualitative and dense network reach by any luxury car maker in India.
Mercedes-Benz India has the most widespread reach across India among luxury car brands with 93 outlets in 45 cities. The strategic network expansion drive not only enables the brand to reach out to every potential customer but also serves the existing customer base by providing them the best from the world of Mercedes-Benz.
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