- MercedesTrophy is India’s longest running amateur golf tournament.
- To be played across 11 cities in India, a one of its kind property of automobile giant Mercedes-Benz
- The global event would see participation from over 60,000 golfers in 2019 while India would witness participation from over 2200 amateur golfers.
- Association with Laureus Sport for Good Foundation with MercedesTrophy to continue to raise funds for under-privileged kids.
- Mercedes-Benz is also providing an opportunity to beginners to learn golf through Golf Clinics | Exclusive slots for kids as well
- Top three golfers from India will qualify to play at the prestigious World Final to be held in Stuttgart in October, 2019.
- ‘Best Never Rest’ will be the guiding motto for Mercedes-Benz in 2019.
- 2019 also marks 25 years of operations of the Three Pointed Star in India, yearlong customer centric initiatives and innovations will mark the occasion
Pune: In its 25th year in India, the country’s largest luxury car manufacturer MercedesBenz India will tee of its flagship golf property – the MercedesTrophy 2019 from Pune’s picturesque Oxford Golf Resort on 10th and 11th of January, 2019.
India’s longest running and one of the top amateur golf tournaments now in its 19th edition, will witness participation from over 2200 amateur golfers, who would be vying for a place in the highly coveted world finals to be played at Stuttgart, Germany later in the year.
Three golfers, one winner from each of the three handicap categories, make the trip to Stuttgart to represent India in a global tournament, which will see participation from 60,000 golfers from 60 countries.
The MercedesTrophy 2019 in India would consist of a total of 23 rounds of golf being played across 11 cities of the country. Among the many lucrative prizes on offer, one lucky winner also makes an all expenses paid trip to the holy grail of Golf tournaments, the British Open, later this year.
Mercedes–Benz has again joined hand with their global charity partner– Laureus Sport for Good Foundation through MercedesTrophy to raise funds for its programmes in India. While participants can donate online or on-ground at the tournament venue, MercedesBenz India Limited (MBIL) will donate an equal amount to match the funds raised from participants.
Speaking on the occasion, Mr. Martin Schwenk, Managing Director & CEO, MercedesBenz India commented, “MercedesTrophy is a well-established sporting tournament globally and in India. This is the 19th edition of the event and the response so far has been overwhelming. I am happy to see country’s finest amateur golfers rubbing shoulders and competing for the much coveted trophy. This year is special for us, as we complete 25 years of our operations in India and we are pleased to extend the tournament’s partnership with Laureus Sport for Good Foundation, our global partners for Sport for Good initiative. With this partnership, it is an opportunity for us to bring smiles to under privileged children and empower them towards a better future using sport as a medium. We would like to extend our gratitude towards our customers, who have made this tournament a successful sporting event of the country.”
The 19th edition of the MercedesTrophy will commence with the Pune qualifiers at the Oxford Golf Resort and will travel to 10 more cities –Bengaluru, Mumbai, Ahmedabad, Kolkata, Hyderabad, Gurugram, Noida, Chandigarh, Jaipur, Lucknow before returning to Pune for the National Final.
Forty winners will be selected from the qualifiers, which will end on March 17, 2019 in Lucknow. The National Final will be played between 27th and 29th March 2019 in Pune and three winners will compete against winners from tournaments played all over the world in the 30th edition of the MercedesTrophy.
Mercedes-Benz is also providing opportunity for beginners to learn golf through Golf Clinic under expert supervision.
One of the biggest golf tournaments in the country, MercedesTrophy, has attained social significance with the association of Laureus - Sport for Good Foundation. In addition to this, MercedesTrophy will also organize lucky draws for participants who have donated towards this noble cause. The tournament of Laureus’ India based partner NGO-Naz Foundation, to empower underprivileged children.
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About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India which celebrates its 25th anniversary in India, pioneered the luxury car market in the country and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility now carries an investment of INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 47 Indian cities through 93 outlets. Through the exclusive AMG Performance Centers located in 6 cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. In December 2017, Mercedes-Benz India launched its innovative ‘Pit Stop Service’ across all AMG Performance Centre to create service differentiation. This speedy, personalized and priority service is a commitment to the AMG and Specialty Cars customers, in driving delightful vehicle ownership. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and indepth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully low cost of ownership for its customers. A testimony of all these initiatives is reflected in 2018 JD Power Sales Satisfaction Index (SSI) and Customer Satisfaction Index (CSI), which ranks Mercedes-Benz India at the top, with a score of 903 each.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the ninth product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, E-Class All-Terrain, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard plus a range of other Guard vehicles. The product portfolio also comprises the iconic off-roader.
Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63 S, AMG S 63 Coupe, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupe, AMG GLE 43 Coupe, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43. Mercedes-Benz India recorded retail sales of 15,538 units in the period January-Dec 2018. In 2019, ‘The Best Never Rest’ is Mercedes-Benz’s brand motto. Mercedes-Benz has launched the Mercedes-Maybach S 650, the New S-Class, the GLS Grand Edition, the AMG E 63 S, the AMG S 63 Coupe, the new C-Class, AMG G 63, C-Class Cabriolet in 2018 for the Indian market.