Diwali brings festive cheer for Mercedes-Benz

Mercedes-Benz India continues to top customer preference during the festive season: Delivers more than 600 cars across markets on Dhanteras, including 250+ cars alone in Delhi NCR, a new record

  • Current GLE is completely sold-out, 3 months ahead of the launch of the new generation successor owing to an exceptional market demand
  • Mercedes-Benz opens bookings for the all-New GLE from today
  • The new GLE is scheduled for an India debut in 2020 prior to the Auto Expo
  • The GLE has been one of the bestseller in Mercedes-Benz India portfolio with close to 13000 unitssold ever since its inception
  • The festive period saw unprecedented demand for Mercedes-Benz vehicles across the country, especially in Norther region of Delhi NCR, Punjab, and in Western regions of Mumbai, Pune and Gujarat.
  • Mercedes-Benz’s innovative ownership solutions ‘Wish Box’ has been receiving overwhelming response with 500+ conversions already
  • Mercedes-Benz has witnessed a revival of growth and positive customer demand from Q3 2019 onwards


Pune: Continuing the upbeat customer sentiment witnessed during the festive season, India’s largest luxury carmaker Mercedes-Benz today announced, it sold off the current GLE 3 months ahead of plan owing to an unprecedented customer demand from across India. Mercedes-Benz has hence opened the bookings for the upcoming new generation GLE scheduled to be launched before Auto Expo 2020.The GLE remains one of the most important products for Mercedes-Benz and have close to 13,000 units on road since the time of its India debut. The GLE in its new generation is going to set a new benchmark in the luxury SUV segment with unparalleled features and laden with latest technologies.


Yet another record delivery on Dhanteras, now in Delhi NCR:

After a record delivery of 200+ Mercedes-Benz on Dussehra and Navratri in Mumbai and Gujarat, Mercedes-Benz remained the most popular luxury car brand across markets and handed more than 250+ cars to customers on Dhanteras, in Delhi NCR alone. With this Mercedes-Benz has delivered a record number of600+ vehicles to customer on the day of Dhanteras in key markets of Mumbai, Pune, Gujarat, Kolkata, Delhi NCR and Punjab.

Speaking on the occasion, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, “The festive season has been satisfactory for us and we are glad to see an overwhelming response to our products from across markets. We are excited to see the response to the current GLE, which sold out 3 months ahead of the plan. We have now opened the bookings for the new generation GLE, scheduled to be launched before the Auto Expo 2020. We are confident that the new GLE which will be the most advanced GLE ever, will continue to redefine the luxury SUV space.”


“We are also delighted to share the joy of our customers, who brought home a Star this festive season. This impressive number of deliveries during the current festive season reiterates the increasing customer confidence and the trust on brand Mercedes-Benzfor a luxury car buyer, in a challenging market. Customers are focal to all our strategies and we are happy to witness our customer centric approach is bearing fruits and resulting in such overwhelming customer appreciation. Wish Box is one such innovation, which is proving to be a game changer, bringing about an unforeseen demand in the luxury segment, encouraging buyers to buy a Mercedes-Benz.” elaborated Mr. Schwenk


Vidur Talwar, Managing Director, T&T Motors commented, ““We are thrilled with the overwhelming customer response during this festive period. Delhi NCR is an important market for T&T Motors and the positive vibes for our models reassures the highest standards of customer satisfaction and over two decades of trust that we have earned in the market. This customer response makes us confident amidst tough market conditions and underlines the unparalleled brand loyalty that today’s luxury car buyer has for Mercedes-Benz.”


Tushar Kumar, Managing Director & CEO, Silver Arrows commented, “Silver Arrows isproud to partner with Mercedes-Benz and we are excited towitness this positive customer sentiment in the market,especially during the festive season. The upbeat customer response this festive season makes us confident of our products and brand offerings, which have been unrivalled in the luxury car market. Mercedes-Benz has a strong product portfolio and unparalleled brand and ownership experience, and that truly reflected in these record deliveries. We are hopeful that the positive sentiment would continue and we can see an uptick in demand.”


Media Contact: Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com | +91 98508 36477

Vignesh Shankar | vignesh.shankar@daimler.com | +91 77740 36269

Chhaya Tiwari | Chhaya.tiwari@daimler.com | +91 95947 46903


About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India, which celebrates its 25th anniversary in India, pioneered the luxury car market in the country and boasts of more than 130 years of cutting-edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premise. Mercedes-Benz India is part of Mercedes Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes Benz produces vehicles in various extension levels for domestic markets. The production facility now carries an investment of INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India.

 Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 47 Indian cities through 95 outlets. Through the exclusive AMG Performance Centres located in 6 cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.