Vizag The largest luxury carmaker in India, Mercedes-Benz, today inaugurated it’s first-ever facility in Vizag, expanding its footprint to the capital of Andhra Pradesh. The inauguration of the world-class Silver Star facility, underlines Mercedes-Benz’s customer- centric approach to take the brand closer to its customers. The inauguration also marked the delivery of record 50 cars, the biggest by any luxury carmaker in the state of Andhra Pradesh. Situated in the heart of the city, the facility will act as one-stop-shop for all the sales and customer service requirements for customers in Vizag and adjoining areas. Mr. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India, and Amith Reddy Nalla, Founder, Silver Star inaugurated the facility.
Martin Schwenk, MD and CEO, Mercedes-Benz India said, “Mercedes-Benz is the largest luxury car maker in the country and we are glad to retain our leadership position in the market for the fifth year in a row. In 2020, we have an exciting year ahead of us and we are confident that we will be able to excite our customers and brand enthusiasts. Restless for Tomorrow is going to be our brand motto for 2020 which is inspired by the success of our customers and we will be creating new benchmark in the automotive market in India.”
He further added, “Continuing our success story, we have created a positive momentum in Vizag with a record delivery of 50 cars. An unprecedented wave of interest from our customers here in Vizag, led us to open our first-ever dedicated outlet and I am excited with the enthusiasm seen for Mercedes-Benz in Vizag. Vizag is an important emerging market for Mercedes-Benz in India, and we see immense potential in this region. Now with this world-class facility, our customers can have easy access to their favorite Mercedes-Benz in the region.”
Mr. Amith Reddy Nalla, Managing Director, Silver Star said, “We are proud of our association with the largest luxury carmaker in the India and excited to further expand our automotive footprint. Silver Star has experience in luxury automotive business and customer centricity has been key to our success over the years. With a strong presence in the markets of Telangana, and now, Andhra Pradesh, we are confident of delivering and fulfilling the needs of customers in Vizag. The existing and potential customer base majorly comprises doctors and real estate professionals. GLE is one of the preferred cars in this region by the customers. This world-class modern luxury dealership is our commitment to the customers of this market, and we are set to introduce them to an unparalleled vehicle ownership experience.”
Highlights of Mercedes-Benz Silver Star dealership:
- With an Investment of Rs. 3.5 crores, this is the first-ever luxury car dealership by Mercedes-Benz in the city of Vizag, Andhra Pradesh
- This region witnessed a record delivery of 50 cars
- Located in the capital of Andhra Pradesh, the facility is spread across 30,000 sq. ft. area with 20 professionally trained staff and 10 service bays for Preventive Maintenance & General Repair, Body & Paint Repair
- The service facility can service over 3600 cars per year
- The luxury facility consists of Café Mercedes, Mercedes-Benz accessories & merchandise section and customer lounge
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About Mercedes-Benz India
Established in 1994, Mercedes-Benz India, which celebrated its 25th anniversary in India, pioneered the luxury car market in the country and boasts of more than 130 years of cutting- edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises.
Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets.
The production facility carries an investment of more than INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 47 Indian cities through 95 outlets. Through the exclusive AMG Performance Centers located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of MercedesBenz also boasts of a strong retail network presence in the country.
October 2019 also marked the introduction of Mercedes me connect and E-Commerce platform, the new digital initiatives for the best customers experience in India. Mercedes- Benz India now boast of the entire portfolio having ‘connected cars’. The company celebrated the Adapter’s Day in November 2019 and it already have added 1000+ MB customers as a part of “Connected” ecosystem in the last 30 days.
Mercedes-Benz India is the first Indian carmaker to rollout a BS VI vehicle (S 350d) ‘made in India, for India’ in January 2018. The company now has a complete portfolio of BS VI cars well ahead of the implementation of BS VI regulations from 1.4.2020.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the ninth product added to MercedesBenz’s local production portfolio. Completely Built imported cars portfolio includes the VClass, V-Class Elite, CLS, E-Class All-Terrain, C-Class Cabriolet, the S 600 Guard and a range of other Guard vehicles, SUV G350d and the recently launched GLC with MBUX.
The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63 S, AMG S 63 Coupé, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupé, AMG GLE 43 Coupé, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43. . Mercedes-Benz India recorded retail sales of 13,786 units in the period January- December 2019.