Mercedes-Benz achieves a new milestone of delivering 1000+ cars with ‘Retail of the Future’; witnesses tremendous acceptance of the new business model with 2000+ confirmed order bank
Mercedes-Benz achieves a new milestone of delivering 1000+ cars with ‘Retail of the Future’; witnesses tremendous acceptance of the new business model with 2000+ confirmed order bank

Mercedes-Benz achieves a new milestone of delivering 1000+ cars with ‘Retail of the Future’; witnesses tremendous acceptance of the new business model with 2000+ confirmed order bank

Mercedes-Benz achieves a new milestone of delivering 1000+ cars with ‘Retail of the Future’; witnesses tremendous acceptance of the new business model with 2000+ confirmed order bank

Franchise Partners across markets witness better customer experience and a faster turn-around-time with the new business model  

 

In another customer-friendly initiative, Mercedes-Benz India commits to price protection to customers who have booked their cars and are waiting for more than four months for select models

 

Price protection is applicable also for select models until 31-Dec, 2021

 

Pune: India’s largest luxury carmaker Mercedes-Benz today achieved the milestone of delivering the Thousandth car with the novel Retail of the Future business model. Retail of the future first announced in June 2021, was launched after the successful beta testing phase in late October 2021. Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, and Tushar Kumar, MD & CEO, Silver Arrows delivered the 1000th Mercedes-Benz, an A-Class Limousine, to Mr. Rishi Nayyar from New Delhi.

 

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “Delivering the thousandth Mercedes-Benz within a short span under the ROTF platform strongly validates our vision of reimagining customer excellence while empowering the franchise partners financially with this new business model. It is particularly satisfying to witness our months of hard work bearing fruits in the form of successful implementation of ROTF and a high level of acceptance from our customers. It gives us tremendous confidence about ROTF as the future of luxury retail since our customers were highly convinced with this new retail experience, which enriched their customer journey with Mercedes-Benz.”

 

“It is equally satisfying to have the unconditional support of our franchise partners, their teams, and our colleagues at MB India, who adapted seamlessly to this completely new business model enabling us to deliver 1000 cars already. With this overwhelming start to ROTF, Mercedes-Benz reiterates the culture of competing for the best customer experience and creates a new example in the luxury retail landscape. Our focus remains to deliver the remaining vehicles to our customers and gather further sales momentum with ROTF.” added Mr. Schwenk.

 

Mercedes-Benz India to offer price protection to customers for their bookings:

 

Continuing its customer-friendly initiative, Mercedes-Benz India announces price protection to customers who have booked their cars and are waiting for MY 21 cars. In addition, customers who book a select range of cars comprising the A-Class, GLA, and E-Class until 31st December 2021, will be offered price protection. Mercedes-Benz has also extended the price protection to those customers who have booked the GLE 400 & GLE 400d SUVs, and have been waiting since April to get the delivery of their Three Pointed Star, as a token of appreciation for their long wait.

 

Mercedes-Benz has been introducing new generation models and enriching its existing model range with newer technologies and specific product enhancements. However, to offset the costs for such feature enhancements amidst rising inputs costs, Mercedes-Benz will upwardly revise the ex-showroom price of only select models. The price revision ranging up to 2% will be in effect from 1-January, 2022.

 

Website – www.mercedes-benz.co.in
Twitter – @MercedesBenzInd | Instagram – @mercedesbenzind


Media Contact: Mercedes-Benz India Pvt. Ltd.:-
Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com | +91 98508 36477
Surabhi Udas | surabhi.udas@daimler.com | +91 8452957507

 

About Mercedes-Benz India

 

Mercedes-Benz India pioneered the luxury car market in India. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand, and Vietnam.

 

At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than INR 2600 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with a presence in 48 Indian cities with close to 100 outlets. Through the exclusive AMG Performance Centres located in four cities, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. Mercedes-Benz India now boasts of the entire portfolio having ‘connected cars’. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, A-Class Limousine, C-Class and the GLA, GLC, GLC Coupé, long-wheelbase GLE G350d, and GLS luxury SUVs. Mercedes-Benz also locally manufactures three AMG models; the AMG GLC 43 4MATIIC Coupe, the AMG A 35 4MATIC+ saloon, and the AMG GLA 35 4MATIC+ SUV. Completely Built imported cars portfolio includes the EQC, V-Class, CLS, C-Class Cabriolet, the G 350d, the EQC, and the exciting AMG range.

 

In 2021, Mercedes-Benz’s motto is to ‘reimagine excellence’ and offer discerning customers the most desirable and sustainable products and services. Mercedes-Benz introduced the 2021 Mercedes me connect (Mmc) which is now equipped with new features deployed Over the Air (OTA) to all India customers with connected cars: Alexa Integration, Google Home Integration, and Parking Solution POIs in Navigation. The company introduced the S-Class ‘Maestro Edition’, 2021 GLC, the New E-Class, A-Class Limousine, AMG A 35 4M+ saloon, all-new GLA and the AMG GLA 35 4M+, the Mercedes-Maybach GLS 600 4MATIC, S 400 d 4MATIC & S 450 4MATIC, AMG GLE 63 4MATIC+ Coupe, S-Class CKD and the AMG A 45 S 4MATIC+.

 

Mercedes-Benz recorded the best Q3 ever in the history of Mercedes-Benz India in 2021 with 99% growth. MBIL has sold 8958 units in January- September 2021 period. In 2021, Mercedes-Benz introduced the futuristic and more customer-centric ‘direct to customer’ model, called ‘Retail of the Future’ (ROTF). With this new business model, Mercedes-Benz India owns the entire stock of cars, sells them via appointed Franchise Partners, invoices the new cars to the customers directly, processes the order and fulfil them, offering one transparent price and purchasing experience for customers.