Pune: India’s largest luxury car brand Mercedes-Benz today, created yet another sales record by registering its best ever June, Q2 and half-yearly sales, buoyed by reviving positive customer sentiments and an attractive product portfolio. Continuing its growth momentum from Q1 2017, Mercedes-Benz India registered a strong 18% growth by selling 3521 units in Press Information the April- June 2017 period. This sales growth also marks the brand’s highest ever half-yearly (H1) volumes at 7171 units, up by 8.7% (January-June 2016: 6597 units). The strong sales performance in Q2 2017, firmly underscores the continuous customer preference for a Mercedes-Benz vehicle in the Indian market, which is also a result of a sustained and focused customer centric approach implemented by the brand.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “We continue our leadership position in the Indian luxury car market. Having set the sales momentum in Q1 2017, we are glad to better ourselves with an impressive Q2 sales performance, which grew by a robust 18%. This sales performance further strengthens our customer centric strategy, which is bearing fruit. We are confident of our leadership in the market by sustaining this growth story in the remaining quarters as well. The demand for the Long Wheelbase E-Class in particular has contributed immensely to our volumes. It is most satisfying to witness that our product introductions were highly appreciated by customers leading to a steady growth across the NGCs, sedans, SUVs and the performance cars.”