Chennai: India’s largest luxury carmaker, Mercedes-Benz launched the V-Class Elite today. As the pioneers of the ‘Luxury Multi-Purpose Vehicle’ (MPV) segment, the brand now offers a product that combines highest standards of passenger cars with the functionality and practicality of an MPV. The versatile vehicle allows customers to choose from a wide range of customization options, as well. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India launched the V-Class Elite in Chennai, today.
Speaking on the launch, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We are glad to continue our product offensive with the launch of yet another unique and versatile product for our discerning customers. The V-Class launched in January this year pioneered the luxury MPV segment and has witnessed much success. We
listen to our customers and now have seen an opportunity to complete the range of the V-Class in India with the introduction of the V-Class Elite. The V-Class Elite combines functionality with utmost luxury, unparalleled comfort, convenience, and uncompromised safety, all of which illustrate true characteristics of a Mercedes-Benz vehicle. The V-Class Elite is targeted at a wide array of potential customers comprising large families, sports enthusiasts, businesses owners, who want a top-end luxury MPV that suits their lifestyles. We are confident that the V-Class Elite as a one of its kind product in India will create new benchmarks for luxury travel in the country and expand the segment.”
Martin Schwenk further added, “We will be continuing our product offensive in Q4 as well, and we strive to launch a product every month, going forward into the next year. We aim to continue engaging with our customers and fascinate them with offering unique and memorable products, services and experiences. We are also very satisfied with our sales performance, particularly during the festive period and have witnessed early signs of recovery.”
Key product features:
- Luxury seats with massage, climate control functions
- Centre console with refrigerated compartment
- Burmester® surround sound system
- Panoramic sliding roof (Optional)
- 17 inch alloys standard |18 inch alloy as option
- AGILITY CONTROL suspension with selective damping system
- EASY PACK TAILGATE with separate Rear window opening
- Leather upholstery options – Silk beige / Black
- Ambient Lighting
- 360 degree camera with Active Park Assist
- Electric sliding doors
- Accessories package
Engine & Transmission:
- 120 kW/163 hp of power | 380 Nm of torque | 0-100 in 11.1 s | 1950 cc diesel engine
- 6 airbags | Attention Assist | Active Parking Assist with 360 degree camera
- Steel Blue | Selenite Grey | Graphite Grey |Obsidian Black Metallic | Cavensite Blue Metallic | Rock Crystal White Metallic | Brilliant Silver Metallic
Twitter – @MercedesBenzInd
Instagram – @mercedesbenzind
Media Contact: Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | firstname.lastname@example.org | +91 98508 36477
Vignesh Shankar | email@example.com | +91 77740 36269
Chhaya Tiwari | Chhaya.firstname.lastname@example.org | +91 9594746903
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India which celebrates its 25th anniversary in India, pioneered the luxury car market in the country and boasts of more than 130 years of cutting-edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premise. Mercedes-Benz India is part of Mercedes Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes Benz produces vehicles in various extension levels for domestic markets. The production facility now carries an investment of INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 47 Indian cities through 95 outlets. Through the exclusive AMG Performance Centres located in 6 cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. In December 2017, Mercedes-Benz India launched its innovative ‘Pit Stop Service’ across all AMG Performance Centre to create service differentiation. This speedy, personalized and priority service is a commitment to the AMG and Specialty Cars customers, in driving delightful vehicle ownership. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully low cost of ownership for its customers. A testimony of all these initiatives is reflected in 2018 JD Power Sales Satisfaction Index (SSI) and Customer Satisfaction Index (CSI), which ranks Mercedes-Benz India at the top, with a score of 903.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs and the recently launched G 350 d. The CKD GLC was the ninth product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, E-Class All-Terrain, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard, plus a range of other Guard vehicles.
The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63 S, AMG S 63 Coupe, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupe, AMG GLE 43 Coupe, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43. Mercedes-Benz India recorded retail sales of 15,538 units in the period January-December 2018. In 2019, ‘The Best Never Rest’ is Mercedes-Benz’s brand motto.