Origin of the brand

The history of Mercedes-Benz is the compilation of innovation and invention. It has revolutionized the world's mobility with many firsts in safety, design, and performance. The designs and ideologies merge with the company’s historical philosophy which was started by two exceptional inventors- Carl Benz and Gottlieb Daimler.    

 

The Beginning of the Star: Carl Benz

 

It started in 1871 when Carl Benz, a mechanical engineer founded his first company, ‘Carl Benz and August Ritter, Engineering Workshop’. The partnership soon dissolved and Benz started working independently. In October 1883, the firm Benz & Co. was founded in Mannheim and launched the two-stroke ‘System Benz’ engine. During his journey, he often faced the need to find new investors, as the ones who collaborated with him were sceptical about his inventions and advances. But, Carl Benz’s love for the invention made him one of the greatest inventors. This passion for invention and innovation is visible in every star engineered by Mercedes-Benz.

 

The Beginning of the Star: Gottlieb Daimler and Wilhelm Maybach

 

During this time in Germany, two more masterminds were developing engine models, Gottlieb Daimler, and his Chief Engineer Wilhelm Maybach. Daimler was familiar with Otto’s four-stroke technology while working as a Technical Director of a gas manufacturing company named Deutz Gasmotorenfabrik.

 

By the end of 1883, together they developed the first high-speed test engine which was up and running. This engine speed was 600 rpm, surpassing the speed limit of 120-180 rpm by previous engines. Keeping this ‘small model engine’ as their basic concept, together they engineer the renowned Daimler single-cylinder engine, today it is known as the ‘Grandfather Clock’. This development was a milestone in automotive production. Along with business partners, Daimler establishes, ‘Daimler-Motoren- Gesellschaft (DMG)', the initial steps of the brand that millions now adore.

 

 

The Conception of ‘Mercedes’

 

The name ‘Mercedes’ was originated around 1898 and has an intriguing story. ‘Mercedes’ was the name of Emil Jellinek’s daughter. He was a sports enthusiast and the one who ordered his first Daimler in 1897. This was followed by numerous orders with a request for enhanced speed. Jellinek used to modify the cars and enter car races under the alias, Mercedes.

 

The Beginning of the Star: Motor Sport

 

Motor sport is an integral part of Mercedes-Benz. In 1901, the first Mercedes caused a revolution at the ‘Nice Race Week’ with a powerful, lightweight high-performance engine and honeycomb radiator. This development by Wilhelm Maybach with an initiative of Emil Jellinek is regarded as the first modern automobile. The Mercedes vehicle again entered the Nice Week and was found to be unbeatable. This caused a ripple effect in the automobile industry and the DMG plant was loaded with orders. Further, ‘Mercedes’ was legally registered on September 26, 1902.

 

The Merger of Mercedes and Benz

 

The period after the First World War witnessed intensifying inflation, especially in the luxury goods markets. Businesses were often forced into mergers or partnerships. Competitors for several years; DMG and Benz and Co. entered into a joint venture in May 1924. The fusion of the two oldest motor manufacturer, Benz and DMG took place in June 1926. The establishment of Daimler-Benz AG was the beginning of another revolution in the automobile sector.

 

The Three-Point Star Symbol

 

The three-point star symbol carries an aura on all routes. The story of the star and the laurel wreath began on a separate note. It traces back to when Daimler's sons, Paul and Adolf found that a characteristic trademark was missing from the successful ‘Mercedes’ brand name. They remember their father using the star symbol on the postcard, depicting the town of Deutz where Daimler lived. And his belief that one day the star will shine over his factory.

 

Further, in 1909 DMG Board of Management registered both a three-pointed and four-pointed star as trademarks. Both logos are legally protected but the three-star symbol adorns the front radiator of the vehicles from 1910. The three points of the star depict the three means of transportation on the road, air, and water. With the merger, a new star is created. The new trademark design entwined the main emblems of DMG and famous ‘Benz’ lettered by a laurel wreath, the trademark of Benz & Co.

 

The Mercedes-Benz Future World

 

Since then, Mercedes-Benz has redefined luxury, performance, speed, safety with every new model. Each vehicle is a masterpiece of intelligence. Mercedes-Benz has transformed the world of mobility with enhanced technology, electric mobility, services, and connectivity. It is shaping the future with every new star.