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40 years. That is the journey our SUVs have taken.

40 years of creating a legacy of strength, adventure, and innovation.

 

40 years. That is the journey our SUVs have taken.

40 years of creating a legacy of strength, adventure, and innovation.

 

Let us turn the clock back by 40 years and take a look at where this journey began. With the G-Class.

 

Developed first as a military vehicle, the G-Class was made available to civilians in 1979. What began as unstoppable wheels of war went on to write history. When we launched the first of our SUVs, we were sure that luxury could in fact, conquer every terrain. And our first ever SUV, the G-Class, became engineered proof of that.

 

Of course, it didn’t stop there. The iconic G-Class gave birth to an entire range of cars for explorers, adventurers, thrill-seekers, and pioneers. In 1980, Pope John Paul II travelled through Germany in a bulletproof G-Model that would eventually be named the ‘Popemobile’. In that moment, our SUVs instantly became the cars you could put your faith in.

 

These SUVs would of course, eventually find themselves discovering India in a way that would make headlines. In 1989, Gunther Holtorf put them to the ultimate test when he decided to explore the world with his Mercedes-Benz 300 GD. He travelled through 215 countries, one of them being India, all with a single engine. While this was a new world record, it also proved that our SUVs could survive it all - and they belonged in a country that has survived it all.

Though Mercedes-Benz would officially be launched in India 5 years later, those tracks paved the way for where we are today.

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1994 saw Mercedes-Benz becoming the first ever luxury car brand to launch in India. After 16 years of redefining the best, we manufactured our first SUV in India – the ML. Dynamic and strong, the ML was the predecessor of the powerful GLE, an SUV with the ability to turn every road into a memorable journey.

 

Its luxurious features and powerful design captured the country’s imagination immediately, becoming the first of many Stars to prove that thrill and comfort can exist in the same car.

 

However, in true Mercedes-Benz style, our next milestone was created within a year. In 2013 the GL was manufactured in India. This iconic SUV would go on to inspire the majestic GLS in 2015, an SUV that would eventually be known for its ability to lead the way and create new ones.

 

While the nomenclature of the entire SUV range would later be standardized in honour of the pathbreaking G-Wagon, it’s no wonder that the ML and GL became treasured Stars in their own right. No matter their names, every Mercedes-Benz SUV carries that unique DNA of unparalleled strength and innovation.

 

It’s not difficult to see why these SUVs made their way to every corner of our country. While our SUVs boast of ‘making the best of every ground’, India is one of the few countries that truly has… every ground. From the stunning Himalayan peaks to marshlands, from the fast city lane to the slow farm life, India demands diversity. Its people however, demand excellence.

 

 

 

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Inspired by this, we launched the versatile GLA in 2015 with not one, but 2 editions of the Great Overland Adventure – something that would dominate the headlines, roads, and industry. Much like Gunther Holtorf’s Mercedes-Benz 300 GD, the first ever GLA to hit the Indian roads had seen and survived the world. This made-in-India SUV first drove from Stuttgart to Pune – from where Mercedes-Benz was born to where it has been led. The second edition was even bigger - It will be  6 continents, 25 countries. Right from Picturesque Europe  to dune bashing in morocco. The whole trail from North to South America. Crossing entire Australia and covering the entire south east Asia to re-enter India.

 

1979. 1989. 1994. The Mercedes-Benz SUVs have been on a journey that tells a thrilling tale - a journey that leads us here, with us having completed 25 years in India. What began as a pioneering risk 40 years ago in Germany launched legends in India. The cherry on top of it all? We’re celebrating 25 years in India with 25% more benefits on our entire SUV range. Visit your nearest dealership and become a part of one of the most adventurous families in the world.