Goa. Continuing its momentum into 2015, Mercedes-Benz India announced its strategy for the year, founded on its brand philosophy of ‘Best or Nothing’. The growth strategy is built on 5 key initiatives with an aim to provide the ‘BEST’ to its customers through BEST products, BEST operations, BEST touch points, BEST customer experiences and BEST corporate citizenship.
‘Live The BEST' will be the new driving philosophy for Mercedes-Benz India in 2015 to achieve the objectives of growing a profitable and sustainable business in India and to extend its customer focused approach.
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented, “Mercedes-Benz continues an aggressive growth strategy in 2015 by committing to ‘Live the BEST’ which is integral to the founding philosophy of the brand: ‘BEST or Nothing’. Enriched product portfolio, future ready operations, BEST customer experience, enhanced touch points and endeavours to be a responsible corporate citizen will be the catalysts in propelling the company towards its objective. We want our consumers to ‘Live the BEST’ with Mercedes-Benz in 2015 and beyond.”
BEST Products: Mercedes-Benz will introduce 15 products in 2015, including products without any predecessors in India. These 15 new products are Mercedes-Benz India's biggest product initiative till date. The aim is to retain the loyal patrons attached with the brand, and also winning new and young customer groups aspiring for a Mercedes-Benz. The products will be feature rich variants, keeping in line with the company’s strategy of bringing the top of pyramid products.