Taking pride in the efforts of this association Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “If steered by leaders with the right intent and attitude, sport can be a positive, character-building experience for the youth of a country. As the inventors of the automobile, Mercedes-Benz has always focused on creating a positive influence in the lives of people worldwide. By taking this association forward with our global partner Laureus Sport for Good Foundation, we intend on pursuing our brand philosophy with greater rigour by using the power of sports as a social development tool. By bringing on board two more reputed organizations–NAZ Foundation and Slum Soccer, we are hopeful of seeing greater opportunities to realize the hidden potential of the youth of this country.”
Andy Griffiths, Global Director at Laureus Sport for Good, commented, “At Laureus Sport for Good, we know that sport enables children and young people to overcome violence, discrimination and disadvantage in their lives. With the invaluable help and support of Mercedes-Benz India, we now have the opportunity to support more fantastic programmes here in India, using sport to support children, particularly girls, to go further in education and play a full role in their communities.”
With the help of Mercedes-Benz India, Laureus Sport for Good supports OSCAR, YUWA, Naz Foundation and Slum Soccer with the aim of using sport as a tool to overcome
violence, discrimination and disadvantage. Mercedes-Benz India wants to benefit children and adolescents through their potential for sports; it was this belief that led Daimler AG to support the launch of Laureus Sport for Good more than 15 years ago.