With a host of ‘India First’ initiatives, promises to make after-sales service, the new differentiator in luxury car segment
Bengaluru: India’s largest luxury car maker, Mercedes-Benz launched one-of-its kind, innovative service programme, ‘My Mercedes- My Service’. With the launch of this programme, Mercedes-Benz aims to completely redefine the after-sales experience by digitizing service process and create an unparalleled benchmark in the luxury car service domain. ‘My Mercedes-My Service’ programme comprises industry first initiatives like ‘Digital Service Drive’, ‘Premier Express Service’ and innovative ‘Service Products’. These initiatives aim at enhancing the customer’s ownership experience manifold, thus making after-sales experience the new differentiator in the luxury car segment. ‘My Mercedes-My Service’ was rolled-out by Roland Folger, Managing Director & CEO, Mercedes-Benz India; Santosh Iyer, Vice-President, After-Sales, Mercedes-Benz India and Sharath Vijayaraghavan, Executive Director, Sundaram Motors.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Though product introductions will remain important, we increasingly believe that service excellence and hassle free ownership experience will determine the long-term success of an automotive brand, even in the luxury car segment in India. At Mercedes-Benz, we strongly believe that a delightful, exclusive and outstanding service experience is pivotal in winning customers’ loyalty. We are ready to comprehensively transform the after-sales experience for our customer with the launch of ‘My Mercedes-My Service’ programme. It boasts of multiple first initiatives and is a definitive step towards meeting the myriad demands of today’s new age customers which makes them fans of the brand. After-sales is a key element in our growth strategy in India and we are confident this initiative will only fortify our formidable customer trust and service reputation created over decades.”