New Delhi: India’s largest luxury car maker, Mercedes-Benz inaugurated a world class dealership in the heart of the National Capital, further strengthening the Three Pointed Star’s presence in the important Delhi market. Silver Arrows’ latest dealership is located in the posh Chanakyapuri area and will cater to the customer requirement in the Delhi and NCR region. The luxurious dealership was inaugurated by Roland Folger, Managing Director & CEO, Mercedes-Benz India and Tushar Kumar, CEO, Silver Arrows.
Speaking at the inauguration, Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “The national capital has always been the most important market for Mercedes-Benz; contributing nearly 20-25% to our overall sales. With this new dealership, we aim to cater to burgeoning luxury car market in the city. This is the 11th Mercedes-Benz dealership in Delhi, the highest number of dealerships in a city for Mercedes-Benz India. We are sure that our ever-growing customer base will emerge much stronger in Delhi owing to the opening of new Silver Arrows dealership. Our aim has always been to reach out to our potential customer base. We feel immense pleasure to come back to the city which has always provided us great brand loyalty which in turn has reinstated our confidence in the market, despite a few challenges in the past.”