Pune – Mercedes-Benz India today announced its strongest sales year in the company’s history in India by posting 10,201 units of sales. With this, the brand with the Three Pointed Star also recorded a growth of 13% over the corresponding period of 2013 (January-December 2013: 9,003 units). This is the second consecutive year that Mercedes-Benz has posted a double digit growth in India.
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented: “We have recorded the highest ever sales in the history of Mercedes-Benz in India till date. This is a strong reaffirmation of the continued preference of our customers for the Three Pointed Star. With the ‘Year of Excellence’ we brought excellence to our customers, who appreciated our efforts and helped us in accomplishing a sustained and profitable growth. We are satisfied that our customer oriented efforts have paid off well. With this second consecutive successful year,we are now more confident and focused on continuing our growth momentum in India, which we achieved amidst increasingly challenging market conditions.”
“In 2014 we witnessed a strong demand growth for our products, leading to long waitlist on some of the key products, which eventually limited our total sales numbers. Our aggressive product strategy saw 10 new launches, coupled with our strategic network expansion strategy which witnessed a record 14 new outlets inaugurated. Also, the fastest expansion of the AMG Performance Centre in three cities in three days, ensured we kept our patrons excited and fascinated with the brand through the year. Our industry best service packages combined with value added finance programmes from Mercedes-Benz Financial enabled us to create high satisfaction in the vehicle ownership and purchase experience.” Mr. Kern further added.