Pune: Pursuing its relentless endeavour to make a positive difference in the society, the country’s largest luxury car manufacturer Mercedes-Benz India has partnered with Grow Trees to encourage afforestation. The company has planted 50,000 trees in eight villages covering two districts of Yavatmal and Amravati. The plantation of 50,000 trees has been covered in 1,680 acres of land. This entire activity will benefit the tribal communities living in these villages, giving them an opportunity to earn their daily wages and making them an active participant in conservation of the biological diversity which is the need of the hour. Mercedes-Benz India will present a certificate for 10 trees to each customer targeting an overall base of 5000 customers, making them aware about the ecological challenges and spreading the message of environmental awareness.
Talking about this noble initiative, Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz has always been an environmental conscious automotive brand. We want our customers and citizens in general to be aware about the environmental challenges like global warming and ecological changes. We have planted 50,000 trees that will offset the carbon footprint of our production process. The plantation will bring significant changes in the lives of the villagers who will not only find a livelihood, but will also benefit from the increased vegetation in the area. This initiative will further create awareness about the ecological benefits of afforestation, thus contributing to environmental sustenance.”