Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 128 years of cutting edge innovation in luxury automobile industry globally. With a world class production facility spread over 100 acres in Chakan, comprising an independent assembly facility for passenger cars and a technologically advanced Paint Shop, the facility is among the fastest green-field operations ever to be created and is rated among the top most global CKD plants of Mercedes-Benz. Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class, GL-Class and the M-Class. Completely Built Imported cars include the A-Class, CLS-Class, SLK-Class, SL-Class, E-Class Coupe, E-Class Cabriolet, the luxury tourer B-Class etc. The product portfolio also comprises offering the iconic off-roader G 63 AMG as well as a wide range of other AMG performance cars like the C63 AMG, E63 AMG, SLK 55 AMG etc. Mercedes-Benz India’s strong focus on its four pillars of Products, Network, Cost of Ownership and Brand experiences has led the company’s growth story with a total of 61 outlets located in 34 Indian cities, making it the brand with the largest touch points in the luxury segment.
The year 2014 is Mercedes-Benz India’s Year of Excellence across the brand, product and services spectrum. Mercedes-Benz India closed a successful Year of Offensive for the year 2013 with 32% growth and remained the fastest growing luxury car brand of the country with 45% growth in H2 2013, the highest for any brand in the luxury car industry. The product offensive of 2014 kick-started with the launch of the flagship sedan of Mercedes-Benz, the new S-Class. The initial allocation of 125 units of the new S-Class was sold out within 16 days of launch date announcement, reiterating the customer anticipation and overwhelming reception of the luxury sedan.