The work of a designer is characterised by a love of innovation, adventure and detail. Added to this, at the Mercedes-Benz Advanced Design Studios, is that luxury factor time. It takes about three years from the first drawing to model acceptance. Three years in which the designers edge, bit by bit, closer to the final vehicle. The next generation of a Mercedes-Benz is created by a team, which had at first submitted competing designs.
"Car design, for us, means working and creating in an artistic, aesthetic and sensuous way," says design chief Prof. Gorden Wagener. "Mercedes-Benz designers convert their artistic inspiration into the futuristic design idiom of Mercedes-Benz car design, combining excitement with harmony, and style with passion. Mercedes-Benz design is clear, unfussy, coherent - yet still emotional and very sensuous."