About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 128 years of cutting edge innovation in the luxury automobile industry globally. With a world class production facility spread over 100 acres in Chakan, near Pune, set up in 2009 and an independent assembly facility for passenger cars, the facility is among the fastest green-field operations ever to be created and is rated among the top most CKD plants of Mercedes-Benz, globally. Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class, GL-Class and the M-Class. Completely Built Imported cars include the A-Class, CLS-Class, SLK-Class and the luxury tourer B-Class etc. The product portfolio also comprises offering the iconic off-roader G 63 AMG as well as a wide range of other AMG performance cars like the C 63 AMG, E 63 AMG, SLK 55 AMG etc. Mercedes-Benz India’s strong focus on its four pillars of Products, Network, Cost of Ownership and Brand experiences has led the company’s growth story with a total of 62 outlets located in 35 Indian cities, making it the brand with the densest touch points in the luxury segment.
The year 2014 will be the Year of Excellence across the brand, product and services spectrum. Mercedes-Benz India closed a successful Year of Offensive for the year 2013 with 32% growth and remained the fastest growing luxury car brand of the country with 45% growth in H2 2013, the highest for any brand in the luxury car industry. The product offensive of 2014 kick-started with the launch of the flagship sedan of Mercedes-Benz, the S-Class and the C-Class GRAND EDITION. Further, at the 12th Auto Expo Mercedes-Benz India launched the M-Guard- special protection SUV for the Indian market and showcased the CLA 45 AMG & the much awaited GLA-Class.