Mr. Kern added, “The year 2013 is the year of offensive for Mercedes-Benz India, and the launch of exciting products reiterates our commitment to our discerning customers. This year, we launched products like the iconic G 63 AMG, the ultimate luxury off-roader GL-Class, pioneered the compact luxury segment with the A-Class, continued the trend by launching the most successful luxury sedan E-Class, and added a diesel offering to India’s only luxury tourer, the B-Class. We can assure customers that in the coming months we will remain true to our promises and will be fascinating them with newer products."
This is the second edition of ‘India’s Most Admired Companies’ by Fortune India and the Hay Group. The study includes a unique peer ranking methodology, which covered 493 companies across the 16 key sectors. These industries were selected on the basis of size, contribution to GDP, growth rate, maturity, competition, a minimum number of sectoral players, and national presence. The survey was carried between March and June 2013.
The numero uno rank of "India’s Most Admired Companies” in the automotive sector by Fortune India and the Hay Group adds another feather to the company’s cap. In another reputed market study in January 2013, Mercedes-Benz India was ranked as the #1 auto brand in India amongst all automobile manufacturers by Economic Times’ "Brand Equity's Most Exciting Brands", in association with AC Nielsen. The respondents in the survey were between 18-24 years from across the country, and the verdict depicted the youthful image of the brand apart from the aspirations of the youth to own the coveted three-pointed star.
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