Calicut: Mercedes-Benz robust network expansion strategy forays into Calicut as the German luxury car maker inaugurated a world-class dealership and a state-of-art service centre. Bridgeway Motors outlets were inaugurated by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India, Boris Fitz, Vice-President, Sales & Network Development, Mercedes-Benz India along with Ajmal Abdul Wahab, Managing Director, Bridgeway Motors.
Inaugurating the dealership, Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said “We are extremely pleased to present the valued customers of Calicut with two state-of-art facilities and strongly establish Mercedes-Benz in Northern Kerala. Through the showroom and service centre we will be directly reaching out to our customers with our globally renowned product range, service offering and enthralling brand experience. This affluent NRI customer base of Calicut which has experienced luxury abroad, has been instrumental in driving demand in this region”
He further added “2015 has been a remarkable year for us and we have been expanding into new as well as established markets pursuing our customer centric approach, and this world-class luxury dealership in Calicut is a result of this. There is a burgeoning demand for luxury cars in Calicut and Mercedes-Benz aims to capitalize this by offering a superlative product and service range. We are confident that together with our partners Bridgeway Motors, we will be able to provide our customers the best luxurious experience that would engage and enthrall them and keep them excited about the Three Pointed Star.”