About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 129 years of cutting edge innovation in the luxury automobile industry globally. With a world class production facility spreading over 100 acres in Chakan near Pune, set up in 2009, the facility is among the fastest green-field operations ever to be created and is rated among the top most CKD plants of Mercedes-Benz, globally. The production facility carries an investment of INR 1000 crores and it will soon have the largest installed production capacity of 20,000 units annually, largest for any luxury car maker in India. Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class, GL-Class and the M-Class. Completely Built Imported cars include the A-Class, B-Class, CLA-Class, GLA-Class, CLS-Class, SLK-Class etc. The product portfolio also comprises offering the iconic off-roader G 63 AMG as well as a wide range of other AMG performance cars like the CLA 45 AMG, E 63 AMG, SLK 55 AMG, GL 63 AMG, ML 63 AMG, GLA 45 AMG and the iconic off-roader the G 63 AMG.
Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for the year, founded on its brand philosophy of ‘Best or Nothing’. The growth strategy is built on 5 key initiatives with an aim to provide the ‘BEST’ to its customers through BEST products, BEST operations, BEST touch points, BEST customer experiences and BEST corporate citizenship. ‘Live The BEST' is the new driving philosophy for Mercedes-Benz India in 2015 to achieve the objectives of growing a profitable and sustainable business in India and to further extend its customer focused approach. The company started the 2015 on a high with two key product launches, the CLA-Class and the C 220 CDI, along with a new dealership launch in Jharkhand, the first in the ‘steel city’.