Continuing its momentum into 2015, Mercedes-Benz India announced its philosophy for the year, founded on its brand philosophy of ‘Best or Nothing’. The growth strategy is built on 5 key initiatives with an aim to provide the ‘BEST’ to its customers through BEST products, BEST operations, BEST touch points, BEST customer experiences and BEST corporate citizenship. ‘Live The BEST' will be the new driving philosophy for Mercedes-Benz India in 2015 to achieve the objectives of growing a profitable and sustainable business in India and to extend its customer focused approach. The company started the 2015 on a high with two key product launches, the CLA-Class and the C-Class in a diesel variant, along with a dew dealership launch in Jharkhand, the first in the state.
The year 2014 was Mercedes-Benz India’s ‘Year of Excellence’ across the brand, product and services spectrum. Mercedes-Benz grew by 13% in 2014 amidst challenging market dynamics registering a sale of 10,201 units making it the best year in the company sales in India. As part of its qualitative network expansion strategy, Mercedes-Benz inaugurated 14 new outlets in 2014 at Bhubaneshwar, Raipur, Bhopal, Mohali, Chandigarh, Kochi, Mumbai, Navi Mumbai, Nashik, Kanpur, Surat, Karnal, Chandigarh and Madurai.
For more details, please visit www.mercedes-benz.co.in
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