Pune: India’s leading luxury car brand Mercedes-Benz today launched the ultimate symbol of luxury motoring across the world, the Mercedes-Maybach in India. The pinnacle of luxury motoring was launched in India in two variants the Mercedes-Maybach S 600 and the S 500. The launch of the luxury saloon also marks the introduction of Mercedes-Benz’s new sub-brand ‘Mercedes-Maybach’ for the Indian market. The Mercedes-Maybach S 500, which is the most luxurious Mercedes-Benz ever to be locally produced in India, was rolled-out of the assembly lines by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India and Piyush Arora, Executive Director, Operations, Mercedes-Benz India.
Eberhard Kern commented, “With the launch of the Mercedes-Maybach, we now expand the current range of the S-Class with the addition of a vehicle that sets a new benchmark for exclusivity and meets even the most discerning of requirements in terms of its appointments. The Mercedes-Maybach, which is the most prestigious and exclusive offering from us till date, will strengthen Mercedes-Benz’s unparalleled presence in the topmost end of the luxury car market in India.”
“The overwhelming customer response for the exclusive Mercedes-Maybach, even before its India launch, strongly underscores the success of our ‘top of pyramid’ product strategy that has been the driving reason for customers preferring the three pointed star. With the start of the local production of the Mercedes-Maybach, we are scripting a new chapter in India today” elaborated Mr. Kern.