Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for the year, founded on its brand philosophy of ‘Best or Nothing’. The growth strategy is built on 5 key initiatives with an aim to provide the ‘BEST’ to its customers through BEST products, BEST operations, BEST touch points, BEST customer experiences and BEST corporate citizenship. ‘Live The BEST' is the new driving philosophy for Mercedes-Benz India in 2015 to achieve the objectives of growing a profitable and sustainable business in India and to further extend its customer focused approach. The company started the 2015 on a high with three key product launches, the CLA-Class, C 220 CDI and new B-Class, along with a new dealership launch in Jharkhand, the first in the ‘steel city’.
The year 2014 was Mercedes-Benz India’s ‘Year of Excellence’ across the brand, product and services spectrum. Mercedes-Benz grew by 13% in 2014 amidst challenging market dynamics registering a sale of 10,201 units making it the best year ever in the company’s history in India. As part of its qualitative network expansion strategy, Mercedes-Benz inaugurated 14 new outlets in 2014 at Bhubaneshwar, Raipur, Bhopal, Mohali, Chandigarh, Kochi, Mumbai, Navi Mumbai, Nashik, Kanpur, Surat, Karnal, Chandigarh and Madurai. In 2015 Mercedes-Benz inaugurated a new 3S dealership in Jamshedpur. Currently Mercedes-Benz India has 71 outlets located in 38 Indian cities including 3 standalone Mercedes-Benz Certified outlets, making it the brand with the densest network presence in the luxury segment, in India.
Mercedes-Benz for the second consecutive year has emerged as the ‘most awarded luxury car brand’ in India. The brand has won as many as 34 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India.