Elaborating on the launch of the B-Class CDI promotions, Mr. Eberhard Kern further said, “Mercedes-Benz India have a significant digital presence and we have been very closely connected with our young followers and brand enthusiasts on the web. Our unique and exciting digital campaigns and contests have met overwhelming response and have encouraged us to launch the Luxury Touring Trail campaign for the new B-Class CDI. The winners of this exciting contest will get a memorable experience of touring with Abhay Deol and Aditi Rao in an exotic touring destination in their favourite B-Class.”
Globally, the B-Class has been a run-away success within the first few months of its launch. It is a path breaking product in every sense of the term: It is the first of Mercedes-Benz’s new generation cars, and boasts the extremely sporty design coupled with 7G-DCT, Dual Clutch Transmission with paddle shift in combination with a multi-function steering wheel, which is normally found in high end sports cars like the SLS AMG. The core Mercedes-Benz values of safety and reliability have been taken to new levels with the car having 7 airbags (airbags for driver and front passenger, side-impact pelvis airbags for driver & front passenger, knee airbag for driver, window airbags for driver, front passenger and rear seat occupants) including a knee airbag– a first for any car in this segment. Also, features like Attention Assist, Anti-lock Braking System (ABS), Electronic Stability Programme (ESP) with Acceleration Skid Control (ASR), Hill Start Assist with HOLD function, Brake Assist System (BAS) and a tyre pressure loss warning indicator makes it one of the safest Luxury Tourer available anywhere in the world.