Pune: Pursuing its growth drive amidst challenging market conditions, Mercedes-Benz India announced a strong 58% year-on-year growth for the period July-September 2013, selling 2696 units (Jul-Sep 2012: 1703 units). Mercedes-Benz India also registered a robust 31% growth in the first nine months of 2013 compared to same period last year, selling 6461 units (Jan-Sep 2012: 4938 units).
Mercedes-Benz India’s product offensive comprised launching six fascinating models which included the iconic G 63 AMG off-roader, the new GL-Class full-size luxury SUV, India’s first compact luxury car the A-Class, the B-Class CDI Luxury Tourer, the most popular Luxury sedan of India- the new E-Class and also the new E 63 AMG. Mercedes-Benz India also delivered its ‘Made in India’ GL-Class to the customers from September onwards only, as the SUV continues to enjoy very positive customer traction.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented on this strong performance, “Fundamentally strong brands like Mercedes-Benz perform robustly amidst challenging market conditions and it reiterates the fact that the Three Pointed Star remains to be the most preferred luxury auto brand amongst customers. Our Year of Offensive strategy yielded satisfactory result as we continue to improve our strong performance with each quarter, amidst one of the toughest market situations faced by the industry. Our fascinating product range, qualitative network expansion coupled with industry best cost of ownership programmes helped us achieve significant customer confidence. We are confident of maintaining this positive momentum for the remaining quarter and achieve our targeted growth for 2013.”
(All figures of Mercedes-Benz India are that of retail sales.)
Shekhar Das Chowdhury