“Our growth strategy is taking effect. Since 2013, Mercedes-Benz has
grown every year at a double-digit rate. Mercedes-Benz is now the premium
brand with the strongest unit sales; we have achieved our goal four years
earlier than we aimed for. In 2016, Mercedes-Benz for the first time sold
more than two million cars, an increase of over eleven percent,” stated Ola
Källenius, Member of the Board of Management of Daimler AG, so far
responsible for Mercedes-Benz Cars Marketing & Sales and since January 1,
2017 responsible for Group Research and Mercedes-Benz Cars
The year 2016 ended for Mercedes-Benz with the highest-ever unit sales in
a December, which was also the 46th consecutive record month (190,269
units, +6.8%), and with the best quarter of all time (545,967 units, +10.2%).
In full-year 2016, Mercedes-Benz was the best-selling premium brand for
example in Germany, Italy, Portugal, Japan, South Korea, Australia, Taiwan,
the USA and Canada.
Best-ever sales and double-digit growth in Europe
Europe was the biggest sales region of Mercedes-Benz once again in 2016.
With growth of 12.4%, primarily due to strong sales of the E-Class and the
SUVs, best-ever volumes were achieved; nearly 900,000 Mercedes-Benz
vehicles were sold to customers in Europe in the past twelve months. In
Germany, a total of 293,209 customers decided in favour of a new car with
the three-pointed star, an increase of 7.2% compared with the previous
year. Mercedes-Benz achieved strong double-digit growth in 2016 in the
major markets of Great Britain (+16.6%), France (+16.7%), Italy (+16.6%),
Spain (+18.2%) and Belgium (+17.5%).