Pune: India’s largest luxury car maker, Mercedes-Benz, continued its strong momentum in the luxury car segment, despite facing ongoing market restrictions. Mercedes-Benz India registered a sale of 6,597 units in the January to June 2016 period. This continued sales momentum firmly reiterates the customer preference for the Three Pointed Star in India, which is resultant of a highly focused customer centric strategy. This sales performance becomes even more significant against the backdrop of the diesel ban in the key Delhi and NCR market, in force for more than 6 months.
Roland Folger, Managing Director & CEO, Mercedes-Benz India, commented “We are quite satisfied with our overall sales performance in the first six months of the year, despite facing market challenges throughout the first half year. This further strengthens the fact that luxury car buyers overwhelmingly prefer Mercedes-Benz. With our customer-centric approach, we have been successful in retaining the loyalty of our discerning patrons while introducing new customers to the brand. The sales growth would have been much higher and in double digit had we not lost sales in the important Delhi NCR and Kerala markets. Having said that, our ‘consumer first’ approach will continue to guide all our planned activities for 2016 and we will strive to delight our consumers and fans alike.”