Mumbai: Mercedes-Benz India today launched a Sport Edition of its flagship sedans the C-Class and the E-Class. The Sport Edition of the C-Class 220 CDI and the E-Class 220 CDI Sport Edition was launched by Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India and Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India. The aggressive design language of Mercedes-Benz which is evident across the product lines is embodied in the Sport Edition of the C-Class and the E-Class both of which are pillars of Mercedes-Benz India’s product portfolio, and has been recognized for their aggressive looks.
The C-Class and the E-Class flagships sedans have been Mercedes-Benz India’s highest selling luxury cars in India. The C-Class sedan known for its performance and driving dynamics has sold close to 16,000 units in the Indian market since its introduction. The E-Class sedan that sets benchmark in luxury segment has sold more than 21,000 units till date. The average age of customer in India today is getting more younger & the Sport Edition of the C-Class and E-Class is a tribute to these young, aggressive and trendy emerging new age consumers. The Sport Edition of the C-Class and the E-Class stands distinctively different from any other car in its segment in India, since the dynamic interplay of lines and colors and trims reflect the aggressive driving dynamics of these vehicles.
Mr. Peter Honegg, Managing Director and CEO, Mercedes-Benz India: “The degree of customization offered by Mercedes-Benz is unmatched by any other player in the segment. The launch of C-Class and E-Class Sport Edition is yet another step and a testimony to our quest to deliver products that offer distinctiveness, individualization and sportiness – characteristics that define Mercedes-Benz customers of present day.”