Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for the year 2015 as the year of ‘Live the Best’, which is based on its brand philosophy of ‘Best or Nothing’. The growth strategy is built on 5 key initiatives with an aim to provide nothing but the ‘BEST’ to its customers, through BEST products, BEST operations, BEST touch points, BEST customer experiences and BEST corporate citizenship. ‘Live The BEST' which is the new driving philosophy for Mercedes-Benz India in 2015, aims to also achieve the objectives of growing a profitable and sustainable business in India and to further extend its customer focused approach. The company has already started the 2015 on a high with six key product launches, these being, the CLA-Class, the C 220 CDI, the new B-Class, the E-Class Cabriolet, the CLS 250 CDI and the S600 Guard along with new dealership inaugurations in Jamshedpur, Jharkhand, and in Ghaziabad. Mercedes-Benz also inaugurated its highly exclusive AMG Performance Centre, in Hyderabad and Pune. There are five such high-end AMG Performance Centre in India, currently.
In Q1 2015 Mercedes-Benz also became the leading luxury car manufacturer in India by registering a stellar 40% growth, selling 3566 units. Currently Mercedes-Benz India has 72 outlets across 39 Indian cities including 3 standalone Mercedes-Benz Certified outlets, making it the brand with the densest network presence in the luxury segment, in India. Mercedes-Benz for the second consecutive year has emerged as the ‘most awarded luxury car brand’ in India. The brand has won as many as 34 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India. In the Economic Times’ Brand Equity ‘Most Exciting Brands’ survey, among youth, Mercedes-Benz emerged on top of the ‘Automotive four wheeler’ category and remained the topmost auto brand in the survey that comprised 100 brands in India across categories.