Eberhard Kern, Managing Director & CEO, Mercedes-Benz India: “The C-Class remains one of Mercedes-Benz’ best-sellers in the competitive entry level luxury sedan segment. To celebrate the success story of the C-Class which sold more than 10 million units globally, we are excited to present the ‘Edition C’ for our Indian customers. ‘Edition C’ with its dynamic and sporty exterior, specially designed luxurious interiors, innovative engineering and impressive efficiency is an inspiring car and will continue to set newer benchmarks in design, quality and luxury for the segment.”
The C-Class success story began in 1982 when the Mercedes-Benz 190 was launched as a mid-range car. Since it was the smallest car in the Mercedes-Benz range at the time, it soon earned the nickname ‘Baby Benz’. The first car under the C-Class designation was introduced in May 1993 and it marked new ground for Mercedes-Benz, not only in terms of its innovative engineering and impressive efficiency but also because of the wider range of body shapes.
The entry of the fourth C-Class generation in the market in 2007 also saw the launch of a new design feature. For the first time, the front-end design of a Mercedes-Benz sedan varied according to the equipment line. While the ELEGANCE equipment line features the three-pointed star in its traditional position on the bonnet, it is built into the centre of the radiator grill for the more sporty AVANTGARDE equipment line.