Mercedes-Benz India achieved segment benchmark in terms of overall sales in luxury cars in India (The range of cars priced upwards Rs 30 Lakhs).
The new M-Class SUV launched in India in May-2012 has been a runaway success and is booked until May-2013. The B-Class pioneered the Sports Tourer category in India and is also booked until February 2013. The S-Class which epitomizes luxury motoring continues to remain the overwhelming leader in its segment.
Mercedes-Benz India has pursued its aggressive network expansion strategy in 2012. With opening of 6 new touchpoints in Tier II & III cities, Mercedes-Benz India now is present in 31 cities with 72 touchpoints and has the densest network among all luxury car manufacturers in India.
Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, " Our sales performance has been overall in line with expectations. At the same time we have managed to retain our profitability and premium in 2012. 2013 would be an exciting year for us. We will continue to delight our customers through an array of fascinating products, engagements and experiences."
Mercedes-Benz India continues to enjoy a very strong brand equity in the Indian market just like in other parts of the globe.
Interbrand, the world’s leading brand consultancy, which publishes its Best Global Brands report of the world’s 100 most valuable brands annually, ranks Mercedes-Benz at 12 position, which is higher than its competitors in 2012. The ranking analyzes the many ways a brand touches and benefits an organization, from driving bottom-line business results to delivering on customer expectations.
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