Commenting on the occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Mercedes-Benz is a proud sponsor of the World Champions of Football, the German national team. Our association with this star studded team reiterates our commitment of associating with the true champions who only believe in the best. The new ‘Sport Edition’ of the A-Class, CLA and GLA celebrates the spirit of the UEFA EURO 2016 in India. This is a celebration of our New Generation Cars which epitomizes sportiness, dynamism and agility not only on but also off the field. With the ‘Sport Edition’ of the A-Class, CLA and GLA, we aim to offer the young population and millennials, as well as all sports enthusiasts an irresistible product to suit their unique lifestyle and taste. We are confident that our customers will appreciate and adore these sporty versions as much as we do. And, of course, in line with our 'winning strategy', we keep our fingers crossed for the German national soccer team
The all new ‘Sport Edition’ will boast of significant exterior changes in the car body style like the ‘Sport Edition’ badge, the sport pedals and the black hub caps. There will be German national football team merchandise on display along with the ‘Sport Edition’ so the patrons and football enthusiasts can experience the lavishness of the brand while supporting their favourite team. The ‘Sport Edition’ will be available only for a limited time period until July 10, 2016.