Bhubaneswar: Mercedes-Benz today set off a high-octane start for the East Indian luxury car market by bringing the “Pure Fascination” to Bhubaneshwar. This theme was highlighted during its participation at the Auto Expo 2010 reflected the company’s strategy in the near future for Indian market.

“Pure Fascination” is an interplay between all the brand values of the company. The hallmarks of the brand: Passion, Perfection and cutting-edge Technology are values incorporated in its theme “Pure Fascination”, reflected by the mesmerizing array of products on display, experience offered and world-class infrastructure established. As the inventors of the automobile and the world’s most valuable premium car brand, Mercedes-Benz continues to remain the benchmark for vehicle quality, safety and refined motoring.

The idea of bringing this showcase to Bhubaneshwar is to share the enthusiasm about growth and direction of the company and to interact with our friends of the Three-Pointed Star, customers and media. Mercedes cars embody passion, perfection and cutting edge technology - values that are reflected through the exciting array of products that are presented together for the first time ever at Bhubaneswar.

Mr. Debashish Mitra: Director of Sales and Marketing, Mercedes-Benz India elaborated about the reinforced focus upon the brand: “So far, we have registered a good growth in this year 2010 and half yearly sales have been encouraging. We started the year with the presentation of the SLS AMG at the Auto Expo 2010. In the six months, we continued this product excitement with 15 new product introductions. We have reinforced the Mercedes lifestyle quotient with the 10th edition of the Mercedes-Trophy while our association with Manish Arora ensures exciting fashion evenings with his unique couture “Fascination Collection” inspired by Mercedes. With our network expansion and upgradation program, we are now present in 26 cities with more than 55 touch points, the largest for any luxury player in India. A few projects are remaining, e.g., a 12-car display showroom in Hyderabad, a 16-car display showroom in Chennai and a 26-car display brand center in South Delhi. These will be finished within the next few months and will set standards in their segment. We are looking forward to an exciting 2010 and markets like Bhubaneshwar are the growth engines of the emerging Indian luxury landscape.”

The portfolio cars on display included the: GL 350 CDI, New S-Class (S500 L), the New E-Class (E250 V6), E-Coupe, ML 350 CDI, C 250, SL 63 AMG, CLS 63 AMG, SLK 200 and the CLS 350 CDI.

Mercedes-Benz India Pvt. Ltd.:

Manas Dewan, Tel. + 021 35673906 e-mail: manas.dewan@daimler.com

Ghazal Javed, Tel. +021 35673566 e-mail: ghazal.javed@daimler.com